tag:blogger.com,1999:blog-3872537973078213619.post2751966941152957222..comments2024-03-24T03:29:42.397-04:00Comments on Denny Hatch's Marketing Blog: #109 The Weirdest LetterDenny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-3872537973078213619.post-87383150200474901552020-09-23T10:46:09.396-04:002020-09-23T10:46:09.396-04:00Quite the opposite, Denny. It was fascinating.Quite the opposite, Denny. It was fascinating.DM Graphics Inc.https://www.blogger.com/profile/11654071443831118698noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-9670410703146161972020-09-23T09:50:26.494-04:002020-09-23T09:50:26.494-04:00BINGO! The Takeaway here: Do not allow fulfillment...BINGO! The Takeaway here: Do not allow fulfillment clerks to communicate with your customers. Have on staff a world class, sensitive, thinking, literate TRAINED copywriter or copy consultant to look over everything that goes out to prospects, customers, stockholders, directors and anyone else using your letterhead (including the CEO and VPs whose writing skills were honed on theses for their MBAs. Thanks, Bob.Denny Hatchhttps://www.blogger.com/profile/13790655444232754655noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-73278065791203470672020-09-22T19:35:32.424-04:002020-09-22T19:35:32.424-04:00This is NOT a marketing communication, it is a col...This is NOT a marketing communication, it is a collection department communication. They don’t work with customers. In their minds they work with deadbeats. The only thing they care about is getting “their money”.Bob Hackerhttps://www.blogger.com/profile/13748829602250813532noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-16241508104438352532020-09-22T17:47:43.480-04:002020-09-22T17:47:43.480-04:00Tim,
Thank you for taking the time to weigh in. I...Tim,<br /><br />Thank you for taking the time to weigh in. I admit this was not a particularly fascinating post. But this stuff should be covered, because many marketers—especially in the business arena—manage to confuse consumers. They don’t think things through.<br /><br />I never know what to make of lawyers. Often their communications are so convoluted and complex as to be indecipherable. Which is why they are so highly paid.<br /><br />In short, I do not find them helpful.<br /><br />Do keep in touch.<br />Denny Hatchhttps://www.blogger.com/profile/13790655444232754655noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-61727557040975037062020-09-22T17:05:50.930-04:002020-09-22T17:05:50.930-04:00Howdy, Denny!
Well, at least, given that CNA chos...Howdy, Denny!<br /><br />Well, at least, given that CNA chose to use ALL-CAPS for the bulk of the body of the letter, probably hardly anybody had the stamina to read through it!<br /><br />Believe it or not, a lot of lawyers think ALL-CAPS is a good way to emphasize their important statements!<br /><br />Best regards!<br /><br />Tim OrrTim Orrhttps://www.blogger.com/profile/15520885669423294306noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-31515380142821702502020-09-22T13:41:13.309-04:002020-09-22T13:41:13.309-04:00From Denny Hatch. . .
Fascinating insight from a...From Denny Hatch. . . <br />Fascinating insight from a dear friend in New England:<br />The range of topics you cover in you blog fascinates me. As I was reading the latest one, I realized that my long-term care policy has the same provision . . . to notify someone else if I don't pay the premium . . . and I had no recollection whether or not I'd designated someone, and if so, who it was!! I can easily see how this happens. You give someone's name just to get the whole thing signed and sealed so you don't have to think about it any more . . . and then, because the possibility seems so remote, you forget that you really should tell the person. Asking them even better. <br /><br />So I just dug out the policy and found that I'd declined that option. That was 15 years ago . . . . might be time to rethink it before my memory totally deserts me.<br />Denny Hatchhttps://www.blogger.com/profile/13790655444232754655noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-91108278947221633972020-09-22T13:38:48.109-04:002020-09-22T13:38:48.109-04:00Hey Doug,
Thanks for taking the time to comment. ...Hey Doug,<br /><br />Thanks for taking the time to comment. Those early Woody Allen movies were hoot. Worth looking at again during our lockdown.<br /><br />Do keep in touch.<br />Denny Hatchhttps://www.blogger.com/profile/13790655444232754655noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-84313646852782216722020-09-22T10:25:51.519-04:002020-09-22T10:25:51.519-04:00I think of that scene quite often, especially arou...I think of that scene quite often, especially around insurance salespersons. I remember laughing out loud in the movie theater. Pure young Woody Allen genius. Nice article, Denny, as always. Doug Greenerhttps://www.blogger.com/profile/12315733437857752430noreply@blogger.com