tag:blogger.com,1999:blog-3872537973078213619.post2935584119950672923..comments2024-03-24T03:29:42.397-04:00Comments on Denny Hatch's Marketing Blog: #138 Blog Post, Paul Fredrick Sells OutDenny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-3872537973078213619.post-38655106781485006162021-11-13T04:20:51.855-05:002021-11-13T04:20:51.855-05:00Good Job! I will refer the people to the best IT S...Good Job! I will refer the people to the best IT Solutions providers click the below link:<br /><br /><a href="https://www.cre8tivebot.com.au/" rel="nofollow">IT Company Melbourne</a><br /><a href="https://www.cre8tivebot.com.au/seo-services-in-melbourne-australia/" rel="nofollow">seo packages</a><br /><a href="https://www.cre8tivebot.com.au/ppc-services-in-australia/" rel="nofollow">ppc company australia</a><br /><a href="https://www.cre8tivebot.com.au/content-marketing/" rel="nofollow">content marketing agency melbourne</a><br /><a href="https://www.cre8tivebot.com.au/social-media-marketing/" rel="nofollow">social media marketing company</a><br /><a href="https://www.cre8tivebot.com.au/web-development/" rel="nofollow">web development australia</a><br /><a href="https://www.cre8tivebot.com.au/app-development-services/" rel="nofollow">app development melbourne</a><br /><a href="https://sites.google.com/view/ppc-company-australia/" rel="nofollow">ppc company australia</a><br />Cre8tivebothttps://www.blogger.com/profile/14902539500715225756noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-21541883133011372842021-10-21T14:26:29.688-04:002021-10-21T14:26:29.688-04:00Hey, Bob,
Great letter. Thank you, thank you for t...Hey, Bob,<br />Great letter. Thank you, thank you for taking the time to write.<br />My late boss and mentor, Walter Weintz, (of Reader’s Digest penny letter fame) used the term “Renewal at Birth” all the time. You stirred up a lot of memories!<br />May I have your permission to run it in the Comment Section to expand the debate.<br />Of course, I’ll say you gave me the okay to use it.<br />Hope all goes well.<br />Do keep in touch.Denny Hatchhttps://www.blogger.com/profile/13790655444232754655noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-52155771695856244952021-10-21T14:25:15.842-04:002021-10-21T14:25:15.842-04:00NOTE: Bob Blinick gave me the okay to run his emai...NOTE: Bob Blinick gave me the okay to run his email to me in this Comment Section. Thank you, Bob!<br /><br />Denny – <br />About a gazillion years ago when I did some work with a magazine publisher, I learned about “renew at birth” (and other arcane) solicitations that try to get new subscribers to extend the term of their subscription, and/or to buy additional subs as gifts for friends, family and colleagues. With a “…Just say ‘YES’ and we’ll bill you later” initial promotion, the ‘renewal’ attempt would frequently accompany the invoice for the initial subscription. <br /> <br />Are Paul Fredrick’s tactics simply an example of the renew at birth concept run amok? Or the logical end game of RFM thinking where the frequency of re-mailing becomes asymptotic to 1 day based on 1 order? (BTW, my experience is that politicians and their organizations are some of the most egregious violators of WAY too much frequency of contact, and they exacerbate their transgressions by telling me that if I don’t contribute, the world may really spin off its axis and we will all be doomed.)<br /> <br />Enjoy your new shirts. I’m sure you look spiffy and elegant in them.<br /> <br />Regards,<br />RAB<br />Robert (Bob) Blinick<br />Blinick Direct<br />Denny Hatchhttps://www.blogger.com/profile/13790655444232754655noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-42545705548748877402021-10-21T08:32:10.156-04:002021-10-21T08:32:10.156-04:00Hey Jeffrey…
Fascinating post! Thank You.
...Hey Jeffrey…<br /> Fascinating post! Thank You.<br /> With the NRA, you’ve introduced a whole new dimension into this debate on blitzing the marketplace with messages. This is not about shirts and ties… the NRA is THE GUT ISSUE to many in the US of A:<br /> “Hey, Gun Owners! They’re gonna come and take your guns away from you — the National Guard is gonna raid your house and confiscate the one thing that keeps your family safe from marauding Mexican rapists. Russian robbers and Chinese con artists! Don’t let this happen to you and your family! Give now to the NRA! Give tomorrow! Give a lot! Give often! What good is a bank account when your family is about to be maimed and killed and you have no way to stop it! GIVE! GIVE! GIVE!” <br /> Thank goodness for the NRA’s “chicanery and financial difficulties.” Otherwise, there would be no stopping them or school shootings and mass murders.<br /> Remember, the Seven Emotional Hot Buttons That Make People Act: FEAR-GREED-GUILT-ANGER-EXCLUSIVITY-SALAVATION-FLATTERY. The greatest of these is FEAR.<br /> Here’s the current BIG FEAR BANDWAGON no one has figgered out: “YOU AND YOUR FAMILY ARE GONNA DIE IF YOU DON’T GET VACCINATED!!!!” The number dead as of today from Covid-19 is: 732,000. That’s seven-hundred-thirty-two-thousand souls—one out of every 437 Americans (thus far). GIVE! GIVE! GIVE! To VAXNOW!<br /> NOTE 1: VAXNOW!’ is a (fictional) conglomerate of concerned direct marketing production companies who believe in calling attention to the desperate need for COVID-19 vaccinations for everyone! VAXNOW!s business model: PUBLICITY!—calling attention to this excruciating problem. We are raising money to make mailings that raise money to make mailings to raise money to make mailings… ad infinitum. <br /> NOTE 2: (To my recollection & knowledge) only one legitimate fund raiser has made a huge success by using this technique: M.A.D.D. — Mothers Against Drunk Driving. Their entire business model: sending out mailings to raise money to make mailings to raise money to make mailings. The Emotional Hot Button: FEAR! <br /> This legit (and worthwhile!) Ponzi scheme sends out gazillions of personalized return address labels that recipients can use on their personal envelopes that will be seen by everybody in the mail stream to remind them not to drive drunk and get designated teetotalling drivers to attend their boozy gatherings, parties and sporting events. Mom-‘n’-Pops Everywhere: Use these labels to save lives and make America a better, safer place! The main program is creating mailngs.<br /> According to Charity Navigator: Salary of Key Persons: Adam Vanek, CEO, $211,564 (0.62% of Total Expenses); Vicki Knox, Interim CEO, COO $208,840 (0.31 of Total Expenses).<br />Denny Hatchhttps://www.blogger.com/profile/13790655444232754655noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-22679488040819030102021-10-20T16:44:34.428-04:002021-10-20T16:44:34.428-04:00Nothing like the old days when direct marketers kn...Nothing like the old days when direct marketers knew how to speak to people. Too many marketers now think volume will win for them. It doesn't. Years ago I belonged to the NRA. I purchased items from their magazines from time to time. Big mistake. They endlessly sent fund raising solicitations, so many that I cancelled my membership. They may still have support but we don't hear much from them given their chicanery and financial difficulties. Clearly for the best.Jeffrey Write & Shoothttps://www.blogger.com/profile/08801316954498015611noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-41904656915970809212021-10-20T16:40:07.356-04:002021-10-20T16:40:07.356-04:00Dear Jack McCarthy,
Your tale of different discou...Dear Jack McCarthy,<br /><br />Your tale of different discount offers going out to the same customer on the same day is horrific. You hit the nail squarely on the head:<br /><br />“THIS WOULD NEVER HAVE FLOWN IN THE DAYS BEFORE DIRT CHEAP EMAIL AND WEB PROMOTIONS WHEN EVERY CONTACT HAD TO EARN AND PROVE ITS ‘KEEP.’”<br /><br />I have a minor nit to pick with you. Your line: “… in the days before dirt cheap email and web promotions…” <br /><br />If this idiocy was going out to house names (not rented names) these promotions were not “dirt cheap.” They were FREE!<br /><br />The discipline of direct mail—the huge cost-per-thousand—kept us all honest and profitable. And kept customers happy.<br /><br />This is nuts… but I suspect very common.<br /><br />(And the hotshot kids today call us geezers/direct mailers fuddy-duddies. Duh.)<br /><br />Great Comment!<br /><br />Do keep in touch!<br />Denny Hatchhttps://www.blogger.com/profile/13790655444232754655noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-54703442723260002552021-10-20T12:47:17.731-04:002021-10-20T12:47:17.731-04:00Dear Mr. Hatch—
Thank you for another great colum...Dear Mr. Hatch—<br /><br />Thank you for another great column. I look forward to your wisdom and tales from your life of direct marketing adventures each week. A few years back I was hired as a contract copywriter for a major direct marketer of flowers, among other gift items and one of my jobs was to write the daily sales emails. My first day there, I looked at the schedule of mailings and was a little confused by their quantity (several a day), so I assumed they were going to different segments of their emailing lists. Nope! Everything went to everybody. A prospective buyer could get an email offering 30% off anything in the morning, 25% off everything around noon and 15% off other stuff in the evening. It was a moving target and a great way to put buyers off. I asked the marketer in charge to explain the strategy for these mailings were (assuming I was missing something BIG) and the response I got was a blank stare. Here I go, sounding like a grumpy old man, but this would never have flown in the days before dirt cheap email and web promotions when every contact had to earn and prove its “keep.” Maybe if the media was a little more “dear,” we’d have to return to real marketing. Just a thought<br />Jack McCarthyhttps://www.blogger.com/profile/04570506272897525499noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-24856722992951050982021-10-20T11:33:46.007-04:002021-10-20T11:33:46.007-04:00
Jeremy,
I’d be fascinated to hear your Solo Stove...<br />Jeremy,<br />I’d be fascinated to hear your Solo Stove story.<br />Do keep in touch.<br />Cheers.<br />Denny Hatchhttps://www.blogger.com/profile/13790655444232754655noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-69058465794586873202021-10-20T11:33:07.499-04:002021-10-20T11:33:07.499-04:00Hey, Jen…
Great hearing from you. It stroked my eg...Hey, Jen…<br />Great hearing from you. It stroked my ego when a reader agrees with me. I love it when they disagree. E.g., in the good ole days I used to love irritating the hell out of readers by using the term “junk mail.” Some purists would go off on screeds about how I was diminishing our great industry.<br />You’ll be amused at my Junk (Junque) Mail post awhile back.<br /><br />http://dennyhatch.blogspot.com/2020/01/81-junk-mail-pr-campaign.html<br /><br />Do keep in touch.<br />Cheers.<br />Denny Hatchhttps://www.blogger.com/profile/13790655444232754655noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-85924388230546961032021-10-20T11:31:51.039-04:002021-10-20T11:31:51.039-04:00Hey, David….
Great hearing from you.
Love hearing...Hey, David….<br />Great hearing from you. <br />Love hearing tales and experiences from the workplace.<br />Do keep in touch.<br />Cheers. <br />Denny Hatchhttps://www.blogger.com/profile/13790655444232754655noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-47258821090989931072021-10-20T11:27:37.662-04:002021-10-20T11:27:37.662-04:00Hey Richard,
I hate the term “Best Practices.” Esp...Hey Richard,<br />I hate the term “Best Practices.” Especially the word” practice.” <br />Why do doctors PRACTICE medicine? I don’t want a guy “practicing” on me! (Why do they PRACTICE medicine and PERFORM surgery?<br />Great musicians get duded up in classy dresses and black or white tie and PERFORM symphonies, Bach Partitas, Beethoven Quartets. They practice wearing sweats in seedy halls and rooms.<br />In short, there ain’t no “best practices.” Only great performances.<br />Do keep in touch.Denny Hatchhttps://www.blogger.com/profile/13790655444232754655noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-49200828790370026772021-10-20T11:25:34.034-04:002021-10-20T11:25:34.034-04:00Joody, Joody, Joody…
My take: The hotshot kids an...Joody, Joody, Joody…<br /><br />My take: The hotshot kids and V.C.s today were never mentored by seasoned direct marketers who understand blizzards of mail, spam, and the old saw about the kid who said to his boss at the book club: “Hey, if Book-of-the-Month is so profitable, how about we test Book-of-the-Week… or maybe Book-of-the-Day.”<br /><br />Do keep in touch.<br />Denny Hatchhttps://www.blogger.com/profile/13790655444232754655noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-13300005080444724502021-10-20T10:52:24.655-04:002021-10-20T10:52:24.655-04:00I think I’ll forward this to Solo Stove’s marketin...I think I’ll forward this to Solo Stove’s marketing department.Jeremy McGovernhttps://www.blogger.com/profile/04582384898669939161noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-38026602290657999592021-10-20T10:44:33.595-04:002021-10-20T10:44:33.595-04:00Very true Denny. Since mailboxes are so full it...Very true Denny. Since mailboxes are so full it's easy to forget these principles and copy everyone's bulk mailing practices. And thereby lose your customer's respect.Jen Brannstromhttps://www.blogger.com/profile/17608459994364641946noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-3783303797337015082021-10-20T10:32:23.258-04:002021-10-20T10:32:23.258-04:00I much enjoyed this blog. I learned about direct m...I much enjoyed this blog. I learned about direct marketing starting around 1980. For a time, I worked with a French woman who had worked for the Franklin Mint in PA, where she became fluent in English. She and I visited Winterthur insurance in Switzerland to plug my insurance company's product. We spoke English, of course, since I knew little French. After a brief period in which she and the guy spoke French, she laughed out loud. The Winterthur guy, figuring her as an American, had complimented her on her excellent FRENCH!<br /><br />Of great interest to all: Denny and I both wore 17" necks, although I was a 35" sleeve. I bought a Brooks Bros white shirt nearly 10 years ago--still in the wrapper. I loved Brooks Bros' leather pocket calendars, which included world maps and which they embossed with my initials.<br /><br />More important than all this is that Denny and I both married extremely well.<br />David Jack Ghttps://www.blogger.com/profile/00920788123028381520noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-51874966168360486732021-10-20T10:29:01.394-04:002021-10-20T10:29:01.394-04:00Believe it or not, emailing your customer every da...Believe it or not, emailing your customer every day is considered "best practices" nowadays. But there's a caveat: The emails have to be good!Richardhttps://www.blogger.com/profile/06860822400775099930noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-12690961149187166952021-10-20T10:23:44.322-04:002021-10-20T10:23:44.322-04:00A little off-topic, but I love supporting public t...A little off-topic, but I love supporting public television, EXCEPT, almost before my donation has been deposited, I started receiving solicitations for more money, requests to renew my membership, etc. I didn’t keep track, but I’m convinced they spent more money on those mailings than I gave. I stopped my membership.JoodyChttps://www.blogger.com/profile/02255091706634399559noreply@blogger.com