tag:blogger.com,1999:blog-3872537973078213619.post4937628934637194445..comments2024-03-24T03:29:42.397-04:00Comments on Denny Hatch's Marketing Blog: #26 Your Toughest Copywriting Challenge: The USPDenny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-3872537973078213619.post-88545291053797286952023-05-08T05:09:20.686-04:002023-05-08T05:09:20.686-04:00Thanks for sharing thoughts & love to hear mor...Thanks for sharing thoughts & love to hear more from you soon! <br /><br /><a href="https://www.workolics.com/find-work/copywriting-jobs" rel="nofollow">copywriting jobs online</a>Workolicshttps://www.blogger.com/profile/04859828641965265206noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-40122950101741605812018-10-03T16:01:29.013-04:002018-10-03T16:01:29.013-04:00Agree!Agree!Anonymoushttps://www.blogger.com/profile/02193186840031006661noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-34944983868706773822018-10-03T10:41:02.402-04:002018-10-03T10:41:02.402-04:00Domino's Pizza was first to do something like ...Domino's Pizza was first to do something like this, back in the 1970's -- "Guaranteed delivery in 30 minutes, or it's FREE!" Great launching pad for a USP for other businesses.Michael Feldsteinhttps://www.blogger.com/profile/07935696825575852348noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-31585362802930317342018-10-02T18:12:49.020-04:002018-10-02T18:12:49.020-04:00The notion of USP: say something that the competit...The notion of USP: say something that the competition can't say or isn't saying. I think of FedEx - "when it absolutely positively has to be there overnight." We believed them; we still do.<br />And now they're running a spot that heralds the joy of receiving a FedEx delivery, whether at business or at home. Smart.Jeffrey Write & Shoothttps://www.blogger.com/profile/08801316954498015611noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-79112292325562893232018-10-02T15:49:07.776-04:002018-10-02T15:49:07.776-04:00"Same-Day Service with Jones - GUARANTEED or ..."Same-Day Service with Jones - GUARANTEED or it's FREE."<br />Bravo! Denny Hatchhttps://www.blogger.com/profile/13790655444232754655noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-28242612998793344692018-10-02T15:47:58.620-04:002018-10-02T15:47:58.620-04:00I love it! "Where the rubber meets the road&...I love it! "Where the rubber meets the road" is a USP to die for!<br />Denny Hatchhttps://www.blogger.com/profile/13790655444232754655noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-48509497741660738262018-10-02T15:19:33.178-04:002018-10-02T15:19:33.178-04:00No one in America can get through a week without h...No one in America can get through a week without hearing someone say that the decisive moment, the moment of truth, is "where the rubber meets the road." <br /><br />I did work for that company, and was continually saddened by its repeated insistence that the slogan was passé. "The name that's known is Firestone – where the rubber meets the road." So much equity. So little respect for it. We created for them a new slogan, "A tradition of innovation." Not as good, but we got them to accept it.<br /><br />I have heard many times that USP is also passé. And so we get abominations like "People who know, know BDO." Well, I DON'T know BDO, and I can assure you I don't care! <br /><br />And that is "where the rubber meets the road."<br /><br />Thanks, Denny! <br /><br />Best regards!<br /><br />Tim OrrTim Orrhttps://www.blogger.com/profile/15520885669423294306noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-8118141072492621712018-10-02T12:28:18.827-04:002018-10-02T12:28:18.827-04:00W had an HVAC client whose tagline was "Hey -...W had an HVAC client whose tagline was "Hey - we're not the cable company!" Funny, yes, but no customer benefit.<br /><br />We added one short line behind it: "Same-Day Service with Jones - GUARANTEED or it's FREE."Will Ezellhttps://www.blogger.com/profile/01553181785883501370noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-66960830282047951632018-10-02T12:27:23.357-04:002018-10-02T12:27:23.357-04:00This comment has been removed by the author.Will Ezellhttps://www.blogger.com/profile/01553181785883501370noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-1979768910401106862018-10-02T12:06:59.694-04:002018-10-02T12:06:59.694-04:00Tom,
Great hearing from you. Been awhile.
And than...Tom,<br />Great hearing from you. Been awhile.<br />And thank you for your kind words.<br />Yes, do keep in touch. Am real interested in what you are doing.<br />Cheers.<br />Denny Hatchhttps://www.blogger.com/profile/13790655444232754655noreply@blogger.comtag:blogger.com,1999:blog-3872537973078213619.post-9654420203423722252018-10-02T10:31:20.809-04:002018-10-02T10:31:20.809-04:00Denny,
I'm the Development Director for The Co...Denny,<br />I'm the Development Director for The Council on Aging of Buncombe County. We're in Asheville, NC and are getting ready to launch our Annual Appeal. Your column has some WONDERFUL ideas for highlighting our clients who are too often "out of sight, out of mind". I'll keep you posted on how we do.<br />Thanks,<br />Tom Cannon<br />Anonymousnoreply@blogger.com