tag:blogger.com,1999:blog-38725379730782136192024-03-29T10:15:25.342-04:00Denny Hatch's Marketing BlogDenny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.comBlogger200125tag:blogger.com,1999:blog-3872537973078213619.post-69421889153242456112024-03-20T07:29:00.003-04:002024-03-20T07:53:24.161-04:00#210 E-Trade TV Ad<p>
</p><p><span style="font-size: medium;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif">#201
Blogpost Wednesday, 20 March 2024<br /></span></b></span></p>
<p class="MsoNormal" style="margin-right: 22.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: small;"><a href="http://dennyhatch.blogspot.com/2024/03/210-e-trade-tv-ad.html"> http://dennyhatch.blogspot.com/2024/03/210-e-trade-tv-ad.html</a></span></p>
<p class="MsoNormal" style="margin-right: 22.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana;"><span style="font-size: medium;"><b><span face=""Verdana",sans-serif">Posted
by Denny Hatch</span></b><span face=""Verdana",sans-serif"><br />(With
Many Thanks to Robert Hacker)</span></span><span face=""Verdana",sans-serif" style="font-size: 14pt;"><b> </b></span></span></p>
<p align="center" class="MsoNormal" style="margin-left: -4.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana;"> </span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;">
</p><p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;">
</p><p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><b><span style="font-family: verdana;"><span style="font-size: x-large;">The Goofiest 30-Second Brokerage Spot in <br /></span>
<span style="font-size: x-large;"><span> </span>TV History Perpetrated by a Trendy Agency.<br /></span></span></b></p>
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><b style="font-family: verdana;"> </b></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieCGaO2N3bvk7C3warQ2M-_F5KM89qg0gryfJyzNMI0Tfq90qxhluhS11IAZVd5nh_Yd-CYanaEKA46AyRbEllEPdbPjdcBhbqWWLp3cjTqF31ssHvzBOvRFQcBo1Cs2Mz5pXBvKACFKJqOvmX8a5nrRbafSk70DADZVnMYqkB0NO97KUOcckD7B2YaSE/s688/%231%20ILLUS.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="407" data-original-width="688" height="378" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieCGaO2N3bvk7C3warQ2M-_F5KM89qg0gryfJyzNMI0Tfq90qxhluhS11IAZVd5nh_Yd-CYanaEKA46AyRbEllEPdbPjdcBhbqWWLp3cjTqF31ssHvzBOvRFQcBo1Cs2Mz5pXBvKACFKJqOvmX8a5nrRbafSk70DADZVnMYqkB0NO97KUOcckD7B2YaSE/w640-h378/%231%20ILLUS.png" width="640" /></a></div><br /><p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><b><span style="font-size: 13.5pt;">E*TRADE Picklebabies
Super Bowl Ad 2024. Click Below.</span></b></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; text-align: center;"><a href="https://www.blogger.com/"><span style="color: #954f72;">https://www.youtube.com/watch?v=JjLr4bdLPIs</span></a></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; text-align: center;"> </p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;">Founded in 1991 by William A. Porter
and Bernard A. Newcomb, E*TRADE enables investors to go online anywhere on
earth at any time and trade. Two decades later E*TRADE has 5.2 million account
holders, each with an average account value of $70,000+ and a total of more
than $360 billion in retail client assets. </span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"> </span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;">On October 2, 2020, E*TRADE joined
forces with the Morgan Stanley behemoth with 16 million clients and client
assets of $6.3 Trillion.</span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"> </span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" lang="EN" style="background: white; mso-ansi-language: EN;">What the Kids Said
About E*TRADE in 30 Seconds. </span></b></span></span><br /></p><p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">The
Script.</span></b></span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">RED KID:</span></b><span face=""Verdana",sans-serif"> So this is
Pickleball?</span></span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">BLUE KID:</span></b><span face=""Verdana",sans-serif"> It’s basically for
babies, but for adults.</span></span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">RED KID:</span></b><span face=""Verdana",sans-serif"> It should be
called Wiffle tennis.</span></span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">BLUE KID:</span></b><span face=""Verdana",sans-serif"> Pickle!</span></span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">RED KID:</span></b><span face=""Verdana",sans-serif"> Yeah, aw!</span></span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">BLUE KID:</span></b><span face=""Verdana",sans-serif"> Whoo!</span></span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">RED KID:</span></b><span face=""Verdana",sans-serif"> These guys
are intense.</span></span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">BLUE KID:</span></b><span face=""Verdana",sans-serif"> We got nothing to
worry about. With E*TRADE<br />
from Morgan Stanley, we’re ready for whatever <br />
gets
served up.</span></span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">ADULT:</span></b><span face=""Verdana",sans-serif">
Dude, you gotta work on your trash talk.</span></span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">RED KID:</span></b><span face=""Verdana",sans-serif">
I’d rather work on saving for retirement.</span></span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">BLUE KID:</span></b><span face=""Verdana",sans-serif"> Or college, since
you like to get schooled.</span></span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">RED KID:</span></b><span face=""Verdana",sans-serif"> That’s
a pretty good burn, right? Got him.</span></span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">BLUE KID:</span></b><span face=""Verdana",sans-serif"> Good Game
Thanks for coming to our clinic. The <br />
first
one’s free.</span></span></span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif"> </span></span></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4krMLKjobSq09di7PNFOfDSQk6LXmHggnH_5IvGPGv5bxqlobamVivkOSbBPqWCa_Y02cg0XZpdf_F_CVpgC5UQwDNWWtneX-fwB7bAL_KMq8yfCtzVTbpOGQyYgbk6-IV4PmNZ4L6y3_gpzbm9wRXmQfxHIfFG_GDNzcXI-v6mSMLKk8W_iSqzZrBeU/s434/%232%20ILLUS%20copy.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="335" data-original-width="434" height="309" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4krMLKjobSq09di7PNFOfDSQk6LXmHggnH_5IvGPGv5bxqlobamVivkOSbBPqWCa_Y02cg0XZpdf_F_CVpgC5UQwDNWWtneX-fwB7bAL_KMq8yfCtzVTbpOGQyYgbk6-IV4PmNZ4L6y3_gpzbm9wRXmQfxHIfFG_GDNzcXI-v6mSMLKk8W_iSqzZrBeU/w400-h309/%232%20ILLUS%20copy.png" width="400" /></a><span style="font-size: medium;"><span style="font-family: verdana;"> <br /></span></span></div>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"> </span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;">“GET IN THE GAME... ?????”</span><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: xx-small;"><br /></span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;">Excuse me, a family’s life savings and financial future <i>ain’t a kiddy game.</i></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: medium;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif"> </span></b></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: medium;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif">Memories
of 30 Years Ago.</span></b></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif"> </span></b><span face=""Verdana",sans-serif">As editor and publisher of Target
Marketing magazine for 7 years, I was constantly on the road visiting
advertisers and exhibiting (and/or speaking at) direct marketing gatherings.</span></span></span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: xx-small;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif"> </span></span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;">At a big expo, I
distinctly remember one oh-so-young marketing guy at the podium proclaiming: <i>“Never
forget our main business as direct marketers is satisfying customer’s
needs.”</i></span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: xx-small;"><i> </i></span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><i> </i>The two-word instant reaction in my head: <i>THAT'S BULLSH**.</i></span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: xx-small;"><i> </i></span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"> Scheduled as the
next speaker at the session, I ad-libbed new opening remarks: “Contrary to the
words of the distinguished previous speaker, we are <i>not</i> in the business
of satisfying <i>needs. </i>I <i>need</i> toilet paper. I <i>need</i> gas for
the car. I<i> need<b> </b></i>Jockey underwear. I <i>want </i>a Jaguar.”</span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: xx-small;"> </span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"> I had wanted a
Jaguar ever since my boyhood friend Tony Hayes turned 18 and his parents gave him
a 1952 XK120. Yum, yum. </span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRBAY5r-Qrk7QuA0gSledEhyC8XROuU1oxoaq8DUXeNAPHBXUa_y4ahSEjagpy-r8XHzGSQgkL_Oo1LPd3rp902pKUNDpwIv62X4xyWJuSMmj9nXccEhkjT8aUVoyoqb_qbGDSFYTTnN-WTAjsCWFaXromnvck-3VN2SO_J5ddUucxwhZXx8p5n4lp1Xs/s393/%233%20ILLUS%20copy.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="262" data-original-width="393" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRBAY5r-Qrk7QuA0gSledEhyC8XROuU1oxoaq8DUXeNAPHBXUa_y4ahSEjagpy-r8XHzGSQgkL_Oo1LPd3rp902pKUNDpwIv62X4xyWJuSMmj9nXccEhkjT8aUVoyoqb_qbGDSFYTTnN-WTAjsCWFaXromnvck-3VN2SO_J5ddUucxwhZXx8p5n4lp1Xs/s320/%233%20ILLUS%20copy.png" width="320" /></a></div><br />
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;">It's doubtful we could afford a Jaguar
on our modest income at the time. But the Jaguar folks never came up with an
upbeat, informative ad campaign that touted all the reasons why a Jag would
enhance our existence and be well worth the investment if we were lucky enough
to get our hands on one. </span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: xx-small;"> </span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;">In remembering Tony’s glorious XK120 some 60
years later I finally came up with a unique selling proposition (USP) for this
cranky marketing blog/electronic newsletter:</span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: medium;"><span style="font-family: verdana;"><i><span face=""Verdana",sans-serif">“Direct
marketing is the science and art <br />
of creating wants and changing behavior.”</span></i></span></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: xx-small;"><i style="font-family: verdana;"><span face=""Verdana",sans-serif"> </span></i></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span><b><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">Back
to the Present.<span style="mso-spacerun: yes;"> </span>Let’s Start with the
West Coast Agency That Played Holy Moly Mayhem with E*TRADE’s $9 Million Smackers</span></b><b><span face=""Verdana",sans-serif">.</span></b></span></span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: xx-small;"><span><b><span face=""Verdana",sans-serif"> </span></b></span></span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span><span face=""Verdana",sans-serif">I Googled E*TRADE's wackadoodle agency<b>.</b></span></span></span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span><span face=""Verdana",sans-serif"><b> </b></span><b><span face=""Verdana",sans-serif"> <br /></span></b></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: medium;"><span><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc4Nm3_8CM5olpf6n7Ek_Y-VZoq741dC7ueVCwjcCGWvOtAx9M_pYdUzC4qxw9TqYCp59m6d7U3Es0_tS4HeSAY7h8FgQVOa7O2J8Putck_hbGY5iZ2b_CJ-VH08Ak0yiYmUPG2-nLDSGHd13d5ph0lPUte0xWS3AQD2SmdRlOkEWQegfRlqV5llMJ4wE/s703/%233.1%20%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="162" data-original-width="703" height="148" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc4Nm3_8CM5olpf6n7Ek_Y-VZoq741dC7ueVCwjcCGWvOtAx9M_pYdUzC4qxw9TqYCp59m6d7U3Es0_tS4HeSAY7h8FgQVOa7O2J8Putck_hbGY5iZ2b_CJ-VH08Ak0yiYmUPG2-nLDSGHd13d5ph0lPUte0xWS3AQD2SmdRlOkEWQegfRlqV5llMJ4wE/w640-h148/%233.1%20%20ILLUS.png" width="640" /></a></b></span></span></div><p></p><p><span style="font-family: verdana;"><br /></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVAYKR81cLK-JXWxYbWGapGu8f8YGzPdgti95DJujB2UduYDyuf93DkhBNPK7DUZUbJ2mBQqkdSh0qMtQV98kqnBL0FVl7DU3URf3nffdUAiU5n67xpfDBkLiokeAaCdUryo2q2_rQ5CF6l2jlEYshGtNkcv5J1tePkovxQldqkB4l2wKkW65mHsUMFQU/s206/%234%20ILLUS.png" style="font-family: verdana; margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="199" data-original-width="206" height="193" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVAYKR81cLK-JXWxYbWGapGu8f8YGzPdgti95DJujB2UduYDyuf93DkhBNPK7DUZUbJ2mBQqkdSh0qMtQV98kqnBL0FVl7DU3URf3nffdUAiU5n67xpfDBkLiokeAaCdUryo2q2_rQ5CF6l2jlEYshGtNkcv5J1tePkovxQldqkB4l2wKkW65mHsUMFQU/w200-h193/%234%20ILLUS.png" width="200" /></a></div><span style="font-family: verdana;"><br /></span>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"> </span><span style="font-family: verdana; font-size: medium;">Below is the </span><span style="font-family: verdana; font-size: medium;">very first image in the
E*TRADE agency’s slide show welcoming you into their eerie weirdo world. </span></p>
<p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"> </span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSy4DGD6UTO1zMzOJGRi5qyhQuw03VErfN0Bg2atF9ne11zbkWZC6-HmbRsXpPEtYpTWlLBV4vDTAdoU6u9DW2LJGw8omXdS0S8MlgdDiFsTc6raW2IQBhDfxSdbFB2P-JZ4zWJ4wp6BDYeQ2l94EiE5uEI-EX6WCpRCcqv7_3BEtH3xujejqi5b2U94U/s763/%235%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="422" data-original-width="763" height="354" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSy4DGD6UTO1zMzOJGRi5qyhQuw03VErfN0Bg2atF9ne11zbkWZC6-HmbRsXpPEtYpTWlLBV4vDTAdoU6u9DW2LJGw8omXdS0S8MlgdDiFsTc6raW2IQBhDfxSdbFB2P-JZ4zWJ4wp6BDYeQ2l94EiE5uEI-EX6WCpRCcqv7_3BEtH3xujejqi5b2U94U/w640-h354/%235%20ILLUS.png" width="640" /></a></div><p></p><p style="text-align: center;"><span style="font-size: medium;"><span style="font-family: verdana;"><a href="https://www.blogger.com/"><span face=""Verdana",sans-serif">https://www.72andsunny.com</span></a></span></span>
</p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;">Yep. Above is the first image you see.
My three-letter word in reaction:</span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: xx-small;"> </span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;">"Huh?"</span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span style="mso-spacerun: yes;"> </span></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">Where
the Agency's Dilettantes and Management Blew It.</span></b><span face=""Verdana",sans-serif"> </span></span></span></p>
<p class="MsoListParagraphCxSpFirst" style="margin-left: 58.5pt; mso-add-space: auto; text-indent: -0.25in;"><span style="font-family: verdana; font-size: medium;">1.</span><span style="font-family: verdana; font-size: medium;"> </span><span style="font-family: verdana; font-size: medium;">This Super Bowl spot has nothing to do
with brokerage, <br /> finance or the benefits of using E*TRADE. It was all about<br /> pickleball.</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 58.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: xx-small;"> </span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 58.5pt; mso-add-space: auto; text-indent: -0.25in;"><span style="font-family: verdana; font-size: medium;">2.</span><span style="font-family: verdana; font-size: medium;"> </span><span style="font-family: verdana; font-size: medium;">The pickleball ad has no offer,
no call-to-action — not even the suggestion to open an E*TRADE
account and how to do it.</span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-family: verdana; font-size: xx-small;"> </span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 58.5pt; mso-add-space: auto; text-indent: -0.25in;"><span style="font-family: verdana; font-size: medium;">3.</span><span style="font-family: verdana; font-size: medium;"> </span><span style="font-family: verdana; font-size: medium;"> No way to measure</span><span style="font-family: verdana; font-size: medium;"> the ad’s success or failure in terms
of <br /> Return on Investment (ROI).</span></p>
<p class="MsoListParagraphCxSpMiddle"><span style="font-family: verdana; font-size: xx-small;"> </span></p><p class="MsoListParagraphCxSpMiddle" style="text-align: center;"><span style="font-family: verdana; font-size: xx-small;"><b><span style="font-size: medium;">Hacker's Wizardry </span><br /></b></span></p><p class="MsoListParagraphCxSpMiddle"><span style="font-family: verdana; font-size: xx-small;"> </span><span style="font-family: verdana; font-size: medium;">I contacted the
savviest marker I ever knew — longtime friend, mentor and guru, legendary
(now retired) Seattle marketing genius Robert Hacker. I asked Bob about the
E*TRADE campaign and the outrageous cost — $7 million for a 30-second oh-so cutesy-poo
gag ad. It’s core achievement: extraordinary trompe l’oeil lip synching with
adult comments by these ‘Picklebabies.” The campaign was most likely created by a
hotshot, hip agency.</span><span style="font-size: medium;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif"> (My take: 72andSunny
i<span style="background: white;">s</span> far more
interested in agency publicity and winning awards rather than
advertisements that bring in money and customers for their clients).</span></span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 58.5pt; mso-add-space: auto; text-indent: -0.25in;"><span style="font-size: xx-small;"><span style="font-family: verdana;"> </span></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT2qCRbtGGHqkEuKHthh9wRG1MOlLL_RhwrIfYLqOGixaUlCz2Ya6vhbYHc4KItBOQ_50etCtZWjKccGdUyR10hcnj1qyom4eixAId1z2atgA47YT0jQV8EZTObTa87ulQY5p2fydBm_CV5mPL6KZMcKHtjA_qYBhDIB-amyIhuLUdZY2JhJ8vmyBw58E/s395/%236%20ILLUS%20copy.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="340" data-original-width="395" height="344" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT2qCRbtGGHqkEuKHthh9wRG1MOlLL_RhwrIfYLqOGixaUlCz2Ya6vhbYHc4KItBOQ_50etCtZWjKccGdUyR10hcnj1qyom4eixAId1z2atgA47YT0jQV8EZTObTa87ulQY5p2fydBm_CV5mPL6KZMcKHtjA_qYBhDIB-amyIhuLUdZY2JhJ8vmyBw58E/w400-h344/%236%20ILLUS%20copy.png" width="400" /></a></div><br />
<p align="center" class="MsoListParagraphCxSpFirst" style="text-align: center;"><span style="font-size: medium;"><span style="font-family: times;"><b><span>Retired Bob Hacker successfully engaging in his
favorite hobby.<br />
(Second favorite hobby: creating magnificent wooden salad bowls)</span></b></span></span></p>
<p align="center" class="MsoListParagraphCxSpLast" style="text-align: center;"><span style="font-size: xx-small;"><span style="font-family: verdana;"> </span></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: medium;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif">Bob’s
Immediate Reply: </span></b></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;">Can only share my
experience. I started out as an advertising guy, both on the agency and client
side. It was fun, gotta say, but it was bereft of meaning.
Advertising is all about “how cool can you be?” Since the 50’s or 60’s it
has never been about client ROI. It’s always about “cool”. Can I
get recognized as “cool”? Can I win an award? Can I get a free trip
to Cannes? Can I work for an agency or client that does “cooler
stuff” than I’m doing now? It’s always about “me”, never the client
and/or their business needs. So I left the fey cult of cutie pie for the
world of ROI. Loved it! No more “how cool am I” award shows, just
ROI. If you beat the ROI target, you’re a hero, miss it, you’re a
zero. Love that world. Could never go back to the cutie pie
world. Do I really care what creative peers think of me? Hell
no! I cared about how much money my clients made with my help. You
can argue about what’s cooler, there’s no argument about doubling a client’s
profit. Love that world.</span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;">To that end, if you
run an Excel spreadsheet modeling a Super Bowl commercial, Can’t imagine it
would pencil…unless you are totally invested in how your creative team feels
about their work.</span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"> </span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: medium;"> </span><span style="font-family: verdana; font-size: medium;"><span><b><span face=""Verdana",sans-serif">So, Now Let’s Do Some Math for </span></b></span></span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: medium;"><span><b><span face=""Verdana",sans-serif"> A Typical Package Goods Product.</span></b></span></span></p><p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;">
</p><p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" style="font-size: 13.5pt;"><br /></span></b></span></p>
<p class="MsoListParagraphCxSpFirst" style="margin-left: 0in; mso-add-space: auto;"><span style="font-family: verdana; font-size: 13.5pt;">• <span style="mso-spacerun: yes;"> </span>Advertising cost in a typical Fortune 500 is
usually 2-4% of<br /> sales.
Let’s assume 3% for this exercise.</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;"><span style="font-family: verdana; font-size: 7.5pt;"> </span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;"><span style="font-family: verdana; font-size: 13.5pt;">• <span style="mso-spacerun: yes;"> </span>Super Bowl commercial is about
$7,000,000. </span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;"><span style="font-family: verdana; font-size: 7.5pt;"> </span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;"><span style="font-family: verdana; font-size: 13.5pt;">• <span style="mso-spacerun: yes;"> </span>Production and agency fees would be another
$2,000,000 <br /> for a
<i>total of $9,000,000</i>.</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;"><span style="font-family: verdana; font-size: 7pt;"> </span><span style="font-family: verdana; font-size: 7.5pt;"></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto; tab-stops: 4.5pt;"><span style="font-family: verdana; font-size: 13.5pt;">•
<span style="mso-spacerun: yes;"> </span>To hit the 3% cost-per-sale figure, the
spot would have to <br /> generate ($9,000,000/.03) = $300,000,000.</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;"><span style="font-family: verdana; font-size: 7.5pt;"> </span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;"><span style="font-family: verdana; font-size: 13.5pt;">• <span style="mso-spacerun: yes;"> </span>That’s the bet. That’s the way a direct
marketing agency<br /><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"></span>would
present it. A general agency never does the calculation. <br /> If they did, they’d never
get to run the spot.</span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;"><span style="font-family: verdana; font-size: 7.5pt;"><span style="mso-spacerun: yes;"> </span> </span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;"><span style="font-family: verdana; font-size: 13.5pt;">• <span style="mso-spacerun: yes;"> </span>Why do direct marketers and general agency
people behave<br /> so
differently? To a general agency, the client has a budget<br /> for them to spend. A direct marketer has
funds to invest. </span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;"><span style="font-family: verdana; font-size: 7.5pt;"> </span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; mso-add-space: auto;"><span style="font-family: verdana; font-size: 13.5pt;">• <span style="mso-spacerun: yes;"> </span>And they always work hard to avoid making a
bad bet.</span></p>
<p class="MsoListParagraphCxSpLast" style="margin-left: 0in; mso-add-space: auto;"><span style="font-family: verdana; font-size: 7.5pt;"> </span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: 13.5pt;">• <span style="mso-spacerun: yes;"> </span>Different assumptions would drive a different
model. Use<br />
<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>your own, see if you would still make the bet.</span></p>
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{page:WordSection1;}</style><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif"> <br /></span></b></span></span></p><p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: medium;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif">Takeaways
to Consider:</span></b></span></p><p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: xx-small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif"> </span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; text-align: center;"><span style="font-size: medium;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif">The Ten Inviolable
Rules of Advertising</span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; text-align: center;"><span style="font-size: medium;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif">Compiled by Denny
Hatch Over 60 Years. </span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-family: verdana; font-size: medium;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">Rule #1:</span></b><span face=""Verdana",sans-serif"> “The only purpose of advertising
is to make sales. It is profitable or unprofitable according to its actual
sales.” </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-family: verdana; font-size: medium;">—Claude Hopkins, Scientific Advertising</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-family: verdana; font-size: medium;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">Rule #2:</span></b><span face=""Verdana",sans-serif"> “Your job is to sell, not
entertain.” </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-family: verdana; font-size: medium;">—Jack Maxson, freelancer, creator of the
Brookstone catalog</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-family: verdana; font-size: medium;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">Rule
#3:</span></b><span face=""Verdana",sans-serif"> </span><span face=""Verdana",sans-serif">“If it doesn’t sell,
it’s not creative.” </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-family: verdana; font-size: medium;">—Credo of Benton and Bowles, Chicago, in the
1930s</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-family: verdana; font-size: medium;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">Rule
#4:</span></b><span face=""Verdana",sans-serif"> </span><span face=""Verdana",sans-serif">“Every time we get
creative we lose money.” </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-family: verdana; font-size: medium;">—Ed McCabe, president of BMG Music Club</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-size: medium;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif"> </span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">Rule
#5: </span></b><b><span face=""Verdana",sans-serif">“</span></b><span face=""Verdana",sans-serif">Beware of humor in
advertising. People don’t buy from clowns.” —David Ogilvy</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-family: verdana; font-size: medium;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">Rule #6:</span></b><span face=""Verdana",sans-serif"> The 7 emotional hot buttons that
make people buy: Fear – Greed – Guilt – Anger – Exclusivity – Salvation –
Flattery </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-family: verdana; font-size: medium;">—Bob Hacker, Axel Anderssen, Denny
Hatch </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-family: verdana; font-size: medium;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">Rule #7: “</span></b><span face=""Verdana",sans-serif">The prospect doesn’t give a damn about
you, your company or your product. All that matters is, ‘What’s in it for
me?’” </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-family: verdana; font-size: medium;">—Bob Hacker</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-family: verdana; font-size: medium;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">Rule #8: </span></b><span face=""Verdana",sans-serif">Always listen to
W-I-I FM. <b> </b></span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">—</span></b><span face=""Verdana",sans-serif">Direct Marketing Old Saw</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-family: verdana; font-size: medium;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">Rule #9: </span></b><span face=""Verdana",sans-serif">“Always make it easy
to order.” </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">—</span></b><span face=""Verdana",sans-serif">Elsworth Howell, CEO, Grolier Enterprises</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-family: verdana; font-size: medium;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">Rule #10. </span></b><span face=""Verdana",sans-serif">"Awards are like hemorrhoids.
Sooner or later every asshole gets one."</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-family: verdana; font-size: medium;">—Charlotte Rampling/Francois Ozon<b>.</b>
"Swimming Pool."</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt;"><span style="font-family: verdana; font-size: medium;"> </span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; text-align: center;"><span style="font-size: medium;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif">###</span></b></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; font-family: verdana; font-size: medium; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; font-family: verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">Word Count: 1320</span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; font-family: verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;"></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;"> </span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><a href="mailto:dennyhatch@gmail.com">dennyhatch@gmail.com</a></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: Denny Hatch's Marketing Blog is FREE.<br />No Cost. No Risk. No Obligation. Cancel Any Time. Learn. Enjoy.</span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span style="font-size: medium;"><a href="mailto:dennyhatch@gmail.com">dennyhatch@gmail.com</a></span></span></span></span><span style="font-family: verdana;"><span><span><span style="font-size: medium;"><span face=""><span> </span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com1tag:blogger.com,1999:blog-3872537973078213619.post-91135264275597364602024-02-28T06:57:00.020-05:002024-03-06T06:45:25.718-05:00#200 Super Bowl Ads<div style="text-align: left;"><a href="http://dennyhatch.blogspot.com/2024/02/200-super-bowl-ads_28.html">http://dennyhatch.blogspot.com/2024/02/200-super-bowl-ads_28.html</a><br /></div><div style="text-align: center;"><br /></div><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Helvetica;">#200 Blog Post - Wednesday, 28 February 2024<br /></span></b></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Helvetica;"> </span></b></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Helvetica;">Posted by Denny Hatch <br /></span></b></span></p><br /><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Helvetica;"> </span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Helvetica;"> </span></b></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-large;"><b><span face=""Verdana", sans-serif" style="color: black;">How 59 Major Advertisers Lost a Total of </span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-large;"><b><span face=""Verdana", sans-serif" style="color: black;">Over $900 Million on Super Bowl TV Ads.</span></b></span></p>
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{page:WordSection1;}</style><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Helvetica;"> </span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4aC85_-XhiHJyoGhWOlKRF-76Amz9jLJP8eUAN8hVrpJzVfxgOgcVuONCTksuGAIMTurLkkJrqkxUCr-Xfsrk4IPlvDv98soqbRJdR_4eW2tpgsdm6bBZqqkQa7SJ4maYEpoBYK7F2JsAxB_YLUuo89s1U1MBcOWcInxE4Wgnm9yG_fMggfBP0yi1YLA/s368/%231%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="206" data-original-width="368" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4aC85_-XhiHJyoGhWOlKRF-76Amz9jLJP8eUAN8hVrpJzVfxgOgcVuONCTksuGAIMTurLkkJrqkxUCr-Xfsrk4IPlvDv98soqbRJdR_4eW2tpgsdm6bBZqqkQa7SJ4maYEpoBYK7F2JsAxB_YLUuo89s1U1MBcOWcInxE4Wgnm9yG_fMggfBP0yi1YLA/w640-h358/%231%20ILLUS.png" width="640" /></a></div><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Helvetica;"> </span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">The Nine Inviolable Rules of Advertising</span></b></span></p><p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">Compiled by Denny Hatch Over 60 Years. <br /></span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">Rule #1:</span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;"> “The
only purpose of advertising is to make sales. It is profitable or unprofitable
according to its actual sales.” </span></span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">—Claude Hopkins, Scientific Advertising</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">Rule #2:</span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;"> “Your
job is to sell, not entertain.” </span></span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">—Jack Maxson, freelancer, creator of the
Brookstone catalog</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">Rule #3:</span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;"> “If it
doesn’t sell, it’s not creative.” </span></span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">—Credo of Benton and Bowles, Chicago, in the
1930s</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">Rule #4:</span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;"> “Every
time we get creative we lose money.” </span></span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">—Ed McCabe, president of BMG Music Club</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;"> </span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">Rule #5: “</span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">Beware
of humor in advertising. People don’t buy from clowns.” —David Ogilvy</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">Rule #6:</span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;"> The 7
emotional hot buttons that make people buy: Fear – Greed – Guilt – Anger –
Exclusivity – Salvation – Flattery </span></span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">—Bob Hacker, Axel Anderssen, Denny Hatch </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: left;"><span style="font-size: small;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">Rule
#7: “</span></b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-weight: bold;">The prospect doesn’t give a damn about you, your
company or your product. All that matters is, ‘What’s in it for me?’”</span></span></span><span style="color: black; font-family: verdana; font-size: small; mso-bidi-font-weight: bold;"> </span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: left;"><span style="color: black; font-family: verdana; font-size: small; mso-bidi-font-weight: bold;">—Bob
Hacker</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: left;"><span style="color: black; font-family: verdana; font-size: small; mso-bidi-font-weight: bold;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: left;"><span style="font-size: small;"><span style="font-family: verdana;"><b style="mso-bidi-font-weight: normal;"><span face=""Verdana",sans-serif" style="color: black;">Rule #8: </span></b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-weight: bold;">Always listen to W-I-I FM. </span><b style="mso-bidi-font-weight: normal;"><span face=""Verdana",sans-serif" style="color: black;"> </span></b></span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: left;"><span style="font-size: small;"><span style="font-family: verdana;"><b style="mso-bidi-font-weight: normal;"><span face=""Verdana",sans-serif" style="color: black;">—</span></b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-weight: bold;">Direct Marketing Old Saw</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: left;"><span style="color: black; font-family: verdana; font-size: small; mso-bidi-font-weight: bold;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">Rule #9: </span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">“Always make
it easy to order.” </span></span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;"><b>—</b>Elsworth Howell, CEO, Grolier Enterprises</span></span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-size: small;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;"> <br /></span></span></span>
</p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">Regarding the Lede
Illustration.</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="color: black; font-family: verdana; mso-bidi-font-family: Helvetica;"> </span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7lukTgxQseapKoti1IdBWjE5ZlMS4H_i337hAziPWZDngoowatz-52I7mcZG1g68o_0AZ4K7uhagSKcF3XkK2etYJ9dPkTwsz51kCZQlpzl40kfqEXVfsMVoHtfiahHAuvR-5_Qe6-Y-H_rVpRcRMjb7MjDZbqje8IXIPfHst9DpJPv9MTyH-uDB9kFs/s368/%231%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="206" data-original-width="368" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7lukTgxQseapKoti1IdBWjE5ZlMS4H_i337hAziPWZDngoowatz-52I7mcZG1g68o_0AZ4K7uhagSKcF3XkK2etYJ9dPkTwsz51kCZQlpzl40kfqEXVfsMVoHtfiahHAuvR-5_Qe6-Y-H_rVpRcRMjb7MjDZbqje8IXIPfHst9DpJPv9MTyH-uDB9kFs/s320/%231%20ILLUS.png" width="320" /></a></div>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none;"><span style="color: black; font-family: verdana; mso-bidi-font-family: Helvetica;"><a href="https://www.youtube.com/watch?v=JjLr4bdLPIs"> https://www.youtube.com/watch?v=JjLr4bdLPIs</a></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="color: black; font-family: verdana; mso-bidi-font-family: Helvetica;"> </span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">“A pair of lifelike
babies play pickleball with a pair of obnoxious adults in need of schooling.
One of the few ads whose humor has anything resembling a bite.”</span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: justify; text-justify: inter-ideograph; vertical-align: baseline;"><span style="color: black; font-family: verdana; font-size: small; mso-fareast-font-family: Times;">—Mike Hale, New York Times Television Critic<br /></span></p><p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: justify; text-justify: inter-ideograph; vertical-align: baseline;"><span style="color: black; font-family: verdana; font-size: small; mso-fareast-font-family: Times;"> </span></p><p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: center; text-justify: inter-ideograph; vertical-align: baseline;"><span style="color: black; font-family: verdana; font-size: small; mso-fareast-font-family: Times;"> <b>What Was E-Trade Thinking?<br /></b></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Helvetica;"> </span></b></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none; text-justify: inter-ideograph;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;">The
E-Trade corporate officers who authorized the spending of $7,000,000.00
(plus God only knows how much additional production dough) for the 30-second Super Bowl ads sure-as-hell got their money's worth
of exposure. They reached an estimated 127.3 million viewers. </span><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;"><br /></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;"><span style="font-family: verdana; font-size: medium; mso-bidi-font-family: Helvetica;"> <br /></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;">Yeah, but... How many of
this vast audience were convinced and comforted that the folks at E-Trade
should be trusted with the financial future of their family’s retirement
and the kids’ college expenses? When you Google E-Trade, here’s what comes up:</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; mso-bidi-font-family: Helvetica;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;"> </span></p><div class="separator" style="clear: both; text-align: center;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiEKmLy69eidBgvi8U1f2avGT6ernsXG97CGpXYjdcxFzFVgjpgRhCk3Rl0Yqw8YFRAZsUXxm7Hqso7nQou8d8Z8fD4lzBtjbtpIdtbcdw5sz1YohjV2NklyvdshpS6PdJQ-Hl4Z_V9HSAWOPdRJbPfcr0dgWIveyY7afFIlUoQmFn-yzy18Gx5eT6FEI/s596/%232%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="206" data-original-width="596" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiEKmLy69eidBgvi8U1f2avGT6ernsXG97CGpXYjdcxFzFVgjpgRhCk3Rl0Yqw8YFRAZsUXxm7Hqso7nQou8d8Z8fD4lzBtjbtpIdtbcdw5sz1YohjV2NklyvdshpS6PdJQ-Hl4Z_V9HSAWOPdRJbPfcr0dgWIveyY7afFIlUoQmFn-yzy18Gx5eT6FEI/w640-h222/%232%20ILLUS.png" width="640" /></a></span></div><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;"><br /></span><p style="text-align: left;"></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: medium; mso-bidi-font-family: Helvetica;">Could the above
oh-so-cutesy-poo Picklebabies @$7-million for a 30-second gag ad persuade Peggy
and me to switch our modest lifetime savings from Fidelity to E-Trade? </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: medium; mso-bidi-font-family: Helvetica;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: medium; mso-bidi-font-family: Helvetica;">Not bloody likely. </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: medium; mso-bidi-font-family: Helvetica;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: medium; mso-bidi-font-family: Helvetica;">In other words, what was
E-Trade’s ROI?</span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: medium; mso-bidi-font-family: Helvetica;"> </span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: medium; mso-bidi-font-family: Helvetica;">Zero. Zip. Nada. Niente. Nuttin. <br /></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;"> </span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-Pjd2CfCZHlj7bZLEfXnN1M6-pDekfoX7m8LbIrvECOx26y9vtqacukjkrfN2DDgyaUUf7hWAZ6bsGqd8D-R_pApMIh0dQJ8uPBvQYGzA3nRKTWF8y__aU2n9BxKETrHGzMrj_HoT4fjN_28_oDUM4LimRy9qTsGyxvhXOxv0gfZTgdv-hu5A8zho7Sg/s676/%233%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="261" data-original-width="676" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-Pjd2CfCZHlj7bZLEfXnN1M6-pDekfoX7m8LbIrvECOx26y9vtqacukjkrfN2DDgyaUUf7hWAZ6bsGqd8D-R_pApMIh0dQJ8uPBvQYGzA3nRKTWF8y__aU2n9BxKETrHGzMrj_HoT4fjN_28_oDUM4LimRy9qTsGyxvhXOxv0gfZTgdv-hu5A8zho7Sg/w640-h248/%233%20ILLUS.png" width="640" /></a></div>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: left;"><span style="font-family: "Times New Roman",serif;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: left;"><span style="font-family: verdana; font-size: small;"><a href="https://www.nytimes.com/2024/02/11/arts/television/super-bowl-commercials-ads-best-worst.html">https://www.nytimes.com/2024/02/11/arts/television/super-bowl-commercials-ads-best-worst.html</a></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: left;"><span style="font-family: verdana; font-size: medium;"> </span></p>
<p class="css-4anu6l" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span class="byline-prefix" style="font-family: verdana; font-size: small;"><b><span face=""Verdana",sans-serif" style="border: 1pt windowtext; mso-border-alt: none windowtext 0in; padding: 0in;">By </span></b></span><span style="font-family: verdana; font-size: small;"><b>Mike Hale,</b> The</span><span style="color: black; font-family: verdana; font-size: small; mso-fareast-font-family: Times;"> New York Times Television Critic. </span><span class="css-1sbuyqj" style="font-family: verdana; font-size: small;"><span face=""Verdana",sans-serif" style="border: 1pt windowtext; mso-border-alt: none windowtext 0in; padding: 0in;"> </span></span></p><p class="css-4anu6l" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span class="css-1sbuyqj" style="font-family: verdana; font-size: small;"><span face=""Verdana",sans-serif" style="border: 1pt windowtext; mso-border-alt: none windowtext 0in; padding: 0in;">Feb.
11, 2024. </span></span><span class="css-233int" style="font-family: verdana; font-size: small;"><span face=""Verdana",sans-serif" style="border: 1pt windowtext; mso-border-alt: none windowtext 0in; padding: 0in;">Updated Feb.
12, 2024, </span></span><span class="css-epvm6" style="font-family: verdana; font-size: small;"><span face=""Verdana",sans-serif" style="border: 1pt windowtext; mso-border-alt: none windowtext 0in; padding: 0in;">11:27 a.m. ET</span></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 5.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 5pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"> </span></p><p class="css-at9mc1" style="background: white; margin-bottom: 5.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 5pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">In the spirit of “Who actually watches the game?,” here is our
ranking of Sunday night’s Super Bowl commercials, from best to worst.</span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: medium;"> </span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">Ground rules: Only ads shown on the national CBS broadcast
during the game were eligible. Not included are some non-commercial (religious,
political, social advocacy) spots and most movie trailers and promos for
television and streaming broadcasts.</span></p><p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"> </span></p><p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"><b>NOTE by DH: </b> Many of these ads run longer than 30 seconds — thus costing tons more than $7 million.</span><span face=""Google Sans", Roboto, arial, sans-serif" style="-webkit-text-stroke-width: 0px; background-color: white; color: #333333; display: inline; float: none; font-size: small; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span style="font-family: verdana;"> Plus all production costs, corporate and agency salaries, expenses, expense accounts, etc., etc.</span></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 5.0pt; margin: 5pt 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span face=""Verdana",sans-serif" style="color: #333333; font-size: 16pt;"> </span></p>
<h2 style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: red; font-family: verdana; font-size: small;">The Best
of the Bunch<br />
</span><span style="font-family: verdana; font-size: small;"><span><i><span style="border: 1pt windowtext; font-weight: normal; mso-bidi-font-weight: bold; mso-border-alt: none windowtext 0in; padding: 0in;">These are the ones we’ll remember for at least a day or two</span></i><i><span style="border: 1pt windowtext; mso-border-alt: none windowtext 0in; padding: 0in;">.</span></i></span></span></h2>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">BMW</span></h3><h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;"> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUoCxjZRl2ai8Bz2n1hoO9W_wgJ6tJJYkq9edEXDdtlCL0_DXSnHo5ENkSoLX6OtfkK91eSFvoeMb-KSCcwce8OGGQIsJBXgRvmRm6-mXkuwOPbQy_BZy5TYwqLGSMq-5WQCKgyERyBFN8EtS8BA2Gs2rmin1UhAHAgMYkVYtfEFvRnmLDKdxzouOhjuk/s595/%234%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="314" data-original-width="595" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUoCxjZRl2ai8Bz2n1hoO9W_wgJ6tJJYkq9edEXDdtlCL0_DXSnHo5ENkSoLX6OtfkK91eSFvoeMb-KSCcwce8OGGQIsJBXgRvmRm6-mXkuwOPbQy_BZy5TYwqLGSMq-5WQCKgyERyBFN8EtS8BA2Gs2rmin1UhAHAgMYkVYtfEFvRnmLDKdxzouOhjuk/w400-h211/%234%20ILLUS.png" width="400" /></a></div></span></h3>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: center;"><span style="font-family: verdana; font-size: small;"><a href="https://www.youtube.com/watch?v=sfB-glrgn5o">https://www.youtube.com/watch?v=sfB-glrgn5o</a></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: center;"><span style="font-family: verdana;"> </span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana;">Christopher Walken makes
fun of people making fun of Christopher Walken, with a cameo performance by the
Super Bowl halftime star Usher. As always, he walks the walk.</span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span face=""Verdana",sans-serif" style="color: #333333;"> </span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: 12pt; mso-border-alt: none windowtext 0in; padding: 0in;">Mountain Dew</span></h3>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span face=""Verdana",sans-serif"><span style="mso-spacerun: yes;">
</span></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGKNzDOBdNpJc1crzh0Z2eI6rQoXcweZF1T8dk5mashjLXSHdqSlPVDhPXCVQmViHJBeo_914gqxmpgX8jKbD6WtGrGId2_q-Wxx4UhlIOR4DnCXshUQ17PJnvHLsCGGX5Q-wNHSwWJw3qe2zXMM3vNFr0t8vfhAh5-Xh39jDBPKtCpnlhevkQN80GG8k/s385/%235%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="206" data-original-width="385" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGKNzDOBdNpJc1crzh0Z2eI6rQoXcweZF1T8dk5mashjLXSHdqSlPVDhPXCVQmViHJBeo_914gqxmpgX8jKbD6WtGrGId2_q-Wxx4UhlIOR4DnCXshUQ17PJnvHLsCGGX5Q-wNHSwWJw3qe2zXMM3vNFr0t8vfhAh5-Xh39jDBPKtCpnlhevkQN80GG8k/w400-h214/%235%20ILLUS.png" width="400" /></a></div>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span face=""Verdana",sans-serif"> </span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: center; vertical-align: baseline;"><span face=""Verdana",sans-serif" style="color: #333333; font-size: small;"><a href="https://www.youtube.com/watch?v=pAdDi6G74mc"><span style="font-family: verdana; mso-fareast-font-family: Times;">https://www.youtube.com/watch?v=pAdDi6G74mc</span></a></span></p><p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span face=""Verdana",sans-serif" style="color: #333333;"><span style="mso-fareast-font-family: Times;"> </span></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">Aubrey Plaza
flat-affects her way through life with the help of a carbonated citrus
beverage. Plaza is reliably droll, and there’s a late “Parks and Recreation”
homage</span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"><br /></span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">Squarespace</span></h3>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-family: verdana; font-size: small;"> </span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjn2VgCBRwbOHDLwGUhFFYiS0eiw4cxWy3rGvxJ0LMBqNcNmIkeF4sVSKeX0zc3bnQit9eN9vKW8eMvwvwDWPKyyouwZ1wP1QjwTZBdwlG5eDf0ENsmiDVtmtBizPXiuWdVyoQNlFy3Dxaca10834Qszn6aYtN6UNqtxs65BzkpvjhMqo4r8Bd4HRCoioU/s341/%236%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="177" data-original-width="341" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjn2VgCBRwbOHDLwGUhFFYiS0eiw4cxWy3rGvxJ0LMBqNcNmIkeF4sVSKeX0zc3bnQit9eN9vKW8eMvwvwDWPKyyouwZ1wP1QjwTZBdwlG5eDf0ENsmiDVtmtBizPXiuWdVyoQNlFy3Dxaca10834Qszn6aYtN6UNqtxs65BzkpvjhMqo4r8Bd4HRCoioU/w400-h208/%236%20ILLUS.png" width="400" /></a></div><br /><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: center;"><span style="font-family: verdana; font-size: small;"><a href="https://www.youtube.com/watch?v=xp5v3-3Hc-E">https://www.youtube.com/watch?v=xp5v3-3Hc-E</a></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-family: verdana; font-size: small;"> </span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">Aliens (a theme in this year’s ads) come to earth and can’t get
our attention until they figure out how to get on the internet. It is
handsomely directed by Martin Scorsese (working with the “Barbie”
cinematographer Rodrigo Prieto), though it’s not at all clear what’s being
advertised.</span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"> </span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">Lindt</span></h3><h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;"><div class="separator" style="clear: both; text-align: center;"><a href="https://www.youtube.com/watch?v=9ghDxSkEERE" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="169" data-original-width="325" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM0KC61YnUzQ0BFKjQAGdtHzei2Po9wRfGFJF8uYyaINdqjpMpldmh3zLJAoTgHwzcHiNJzPwIqSeoNMN1ja1DChMPzsOtNsz_nG4zZ0f53ZtqRo9lqGjPUazhmzpeED3idR51-JNWeeAaJkPKlnTXNsCkCIRG3XaPcazHRp2OVz4f6Y2DuouBHKDtNqA/w400-h208/%237%20ILLUS.png" width="400" /></a></div> </span></h3><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: center;"><span style="font-family: verdana; font-size: small;"><a href="https://www.youtube.com/watch?v=9ghDxSkEERE">https://www.youtube.com/watch?v=9ghDxSkEERE</a></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-family: verdana; font-size: small;"> </span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">A chocolate ball bops around the world to the tune of Perry
Como’s “Round and Round.” Shiny, bouncy candy.</span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"> </span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">‘A Quiet Place: Day One’</span></h3>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-family: verdana; font-size: small;"> </span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUFnH1O0OvMY8wDILhyxkSHuf-SZKsYPTkQslK9m-6RHkPvvhU1h0kUY1SC7B39lN-t-vwODEGs4ENYssxtP9zedJlppJ01IsxK3HxJ-o5F2N3x9hSK9K_znAuu5gRw3dnrXpCaxL67dGWS1kxr1Coqva7MKkdWmDxEpV-SjCn4Dsyv_3C88pVu7kPlXs/s377/%238%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="205" data-original-width="377" height="217" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUFnH1O0OvMY8wDILhyxkSHuf-SZKsYPTkQslK9m-6RHkPvvhU1h0kUY1SC7B39lN-t-vwODEGs4ENYssxtP9zedJlppJ01IsxK3HxJ-o5F2N3x9hSK9K_znAuu5gRw3dnrXpCaxL67dGWS1kxr1Coqva7MKkdWmDxEpV-SjCn4Dsyv_3C88pVu7kPlXs/w400-h217/%238%20ILLUS.png" width="400" /></a></div><br /><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-family: verdana; font-size: small;"><a href="https://mashable.com/video/a-quiet-place-day-one-super-bowl-ad">https://mashable.com/video/a-quiet-place-day-one-super-bowl-ad</a></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-family: verdana; font-size: small;"> </span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">Lupita Nyong’o faces an alien invasion in a prequel film to John
Krasinski’s “A Quiet Place.” The clear winner among the movie trailers.</span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"> </span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"> </span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">Google</span></h3>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-family: verdana; font-size: small;"> </span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0JYApGBPFzZXq1CtEioEffSdR3SDRcRiokEcElqIglV6GHUYFjLwHsTxVEn0Fy9b4aXi5InqPqln6ttQruwnihjyQpFIIB27z-QE7bSF3a7aZbnyFf2Z7KpWT4i5YsPfiEKwp6BDz-rDeRBCO0hGbb_5poed9s_bRssZNrJ2VxSOFSarmzBmIDPtDR98/s283/%239%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="145" data-original-width="283" height="205" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0JYApGBPFzZXq1CtEioEffSdR3SDRcRiokEcElqIglV6GHUYFjLwHsTxVEn0Fy9b4aXi5InqPqln6ttQruwnihjyQpFIIB27z-QE7bSF3a7aZbnyFf2Z7KpWT4i5YsPfiEKwp6BDz-rDeRBCO0hGbb_5poed9s_bRssZNrJ2VxSOFSarmzBmIDPtDR98/w400-h205/%239%20ILLUS.png" width="400" /></a></div>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="color: black; font-family: verdana; font-size: small; font-weight: normal; mso-color-alt: windowtext;"><a href="https://www.youtube.com/watch?v=_uK83PRg0Rk"><span style="mso-fareast-font-family: Times;">https://www.youtube.com/watch?v=_uK83PRg0Rk</span></a></span></h3><h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="color: black; font-family: verdana; font-size: small; font-weight: normal; mso-color-alt: windowtext;"><span style="mso-fareast-font-family: Times;"> </span></span></h3>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">A man with low vision records his life in sharp photographs
using a new feature of the Google Pixel. Touching story with a predictable but
effective big finish.</span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"> </span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">Dunkin’</span></h3>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-family: verdana; font-size: small;"> </span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsHGRl4Mg-SWBy-z05LXSusx1mjg-ETzUnM93fdeFTLlQU1qWO-LqzMSY9mHLnW8iesyEDqFjX49T6uZEnWr09NGzQuYSkYn_M-uR-TI7vSpm-yU5CFMYo8GGnSWRpRxp5VfOftFSKqqLsId0agt4EHqnZC5HM4SwFDiV1VjcGoEurKNRtC4MY0A2swyo/s356/%2310%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="184" data-original-width="356" height="206" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsHGRl4Mg-SWBy-z05LXSusx1mjg-ETzUnM93fdeFTLlQU1qWO-LqzMSY9mHLnW8iesyEDqFjX49T6uZEnWr09NGzQuYSkYn_M-uR-TI7vSpm-yU5CFMYo8GGnSWRpRxp5VfOftFSKqqLsId0agt4EHqnZC5HM4SwFDiV1VjcGoEurKNRtC4MY0A2swyo/w400-h206/%2310%20ILLUS.png" width="400" /></a></div><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: center;"><span style="font-family: verdana; font-size: small;"><a href="https://www.youtube.com/watch?v=OOwR9TIeXTs">https://www.youtube.com/watch?v=OOwR9TIeXTs</a></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-family: verdana; font-size: small;"> </span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">A blustery Ben Affleck tries to impress an unimpressed Jennifer
Lopez while an embarrassed Matt Damon and enthusiastic Tom Brady look on.
Pleasant buzz of star power.</span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"> </span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">poppi</span></h3>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-family: verdana; font-size: small;"> </span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNEuwzndKyA8PzkW4D4q2bp2jpsMncsLNm6vvHA7XSSu54Gn4H3vAprhzZE80Ftug3Z4BNRmU7YCdFHJWJORG0kSsSAAFXuD9adqViHiKWasM3AVOGl9tTv2Zvu2ctLwCygm0p12kru-7LjgM4pM_A_bdRS40qEsQU_s-HhqPIA6oS78f0327sXpnuRT0/s332/%2312%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="172" data-original-width="332" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNEuwzndKyA8PzkW4D4q2bp2jpsMncsLNm6vvHA7XSSu54Gn4H3vAprhzZE80Ftug3Z4BNRmU7YCdFHJWJORG0kSsSAAFXuD9adqViHiKWasM3AVOGl9tTv2Zvu2ctLwCygm0p12kru-7LjgM4pM_A_bdRS40qEsQU_s-HhqPIA6oS78f0327sXpnuRT0/w400-h208/%2312%20ILLUS.png" width="400" /></a></div>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-family: verdana; font-size: small;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: center;"><a href="http://dennyhatch.blogspot.com/2024/02/200-super-bowl-ads_28.html"><span style="font-family: verdana; font-size: small;"></span></a><span style="font-family: verdana; font-size: small;"><a href="https://www.youtube.com/watch?v=PZin7yVU_1c">https://www.youtube.com/watch?v=PZin7yVU_1c</a></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><br /></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="color: #333333; font-family: verdana; font-size: small;">Attractive young people
in grainy, retro split-screen video try to convince us of the healthy nature of
the sodas sold by this Austin, Texas-based beverage company. Visually fizzy.</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-family: verdana; font-size: small;"> </span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">National Football League</span></h3>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-family: verdana; font-size: small;"> </span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_2jJrW9Dcl93DC_kyVEKgai7wC1P15ixxu0FbNokNIr757IvGwNoXR37vTtHK8sRG_6dUikrCy5D1OQq9qIWDB2Xo-IQKgLlZnB5iDyk9DuAFZl4WDXwOYY_FgqHPtahCA-JkkdvQ4amsCzH-YmlvjWvnxMtCuNLPGTCpm8aq8VAQqNJL1yAdX1AIDP4/s358/%2313%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="185" data-original-width="358" height="206" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_2jJrW9Dcl93DC_kyVEKgai7wC1P15ixxu0FbNokNIr757IvGwNoXR37vTtHK8sRG_6dUikrCy5D1OQq9qIWDB2Xo-IQKgLlZnB5iDyk9DuAFZl4WDXwOYY_FgqHPtahCA-JkkdvQ4amsCzH-YmlvjWvnxMtCuNLPGTCpm8aq8VAQqNJL1yAdX1AIDP4/w400-h206/%2313%20ILLUS.png" width="400" /></a></div>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-family: verdana; font-size: small;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: center;"><span style="font-family: verdana; font-size: small;"><a href="https://www.youtube.com/watch?v=7glIC7OaIro">https://www.youtube.com/watch?v=7glIC7OaIro</a></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: center;"><span style="font-family: verdana; font-size: small;"><br /></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">A youngster imagines playing American football as he runs
through a crowded Ghanaian market accompanied by N.F.L. players, then emerges
into an N.F.L. international training program and encounters the former New
York Giant Osi Umenyiora. Better ground game than the Chiefs or 49ers.</span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"> </span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">BetMGM</span></h3>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-family: verdana; font-size: small;"> </span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbaVNZP6IvR8Ot6oZg7dM_Zo4Aa6YRNAJ7imS1oExM_d15Bnu73cBAGiPfnp3t7gVC8amEHToII6ArL2mrqA-bOCOXTckoyXe85zrZC95wSILOkoLuOplPQbZ_nGNt-36QN7hVe-D_EU9mxN2bGFv12rvZcVtKleq0j8tB1eAps6atMioQLAgBm6pHRZU/s319/%2314%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="167" data-original-width="319" height="209" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbaVNZP6IvR8Ot6oZg7dM_Zo4Aa6YRNAJ7imS1oExM_d15Bnu73cBAGiPfnp3t7gVC8amEHToII6ArL2mrqA-bOCOXTckoyXe85zrZC95wSILOkoLuOplPQbZ_nGNt-36QN7hVe-D_EU9mxN2bGFv12rvZcVtKleq0j8tB1eAps6atMioQLAgBm6pHRZU/w400-h209/%2314%20ILLUS.png" width="400" /></a></span></div><p style="text-align: left;"></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-family: verdana; font-size: small;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: center;"><span style="font-family: verdana; font-size: small;"><a href="https://www.youtube.com/results?search_query=betmgm+super+bowl+commercial+">https://www.youtube.com/results?search_query=betmgm+super+bowl+commercial+</a></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: center;"><span style="font-family: verdana; font-size: small;"> </span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">Vince Vaughn explains that Tom Brady, and only Tom Brady, is not
allowed to use the sports betting service because he has already won too much.
Vaughn-to-Brady is a winning combination.</span></p><p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"> </span></p><p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: center; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"><b>We interrupt this blog post to bring you a sample of </b></span></p><p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: center; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"><b>what you can expect in the "Also Ran" Categories. <br /></b></span></p><p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"> </span></p><p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"> </span></p><div class="separator" style="clear: both; text-align: center;"><span style="color: #333333; font-family: verdana; font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibyBHxstLQxx60b-BfrBO5GxyMYN0Xgn0X5h8sF2Rty9PKa8ZV7jjGRpYSdERghpJhve7KQLF3G53fZ_oQ4WUxeiMjEjr9tWl1SG1ncLkGGVKbq46acpe_m2klkbrlrSV1ZWfK9ZNwP4Gv1h3Qqyc14Y63S_9m1AvKYUumS-TP89Rsih-2X7sdkUjePNI/s297/%2315%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="204" data-original-width="297" height="275" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibyBHxstLQxx60b-BfrBO5GxyMYN0Xgn0X5h8sF2Rty9PKa8ZV7jjGRpYSdERghpJhve7KQLF3G53fZ_oQ4WUxeiMjEjr9tWl1SG1ncLkGGVKbq46acpe_m2klkbrlrSV1ZWfK9ZNwP4Gv1h3Qqyc14Y63S_9m1AvKYUumS-TP89Rsih-2X7sdkUjePNI/w400-h275/%2315%20ILLUS.png" width="400" /></a></span></div><p></p><p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"></span></p><span style="color: #333333; font-family: verdana; font-size: small;"></span><p></p><p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: center; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"><a href="https://www.youtube.com/watch?v=uEdk5JzXMs0">https://www.youtube.com/watch?v=uEdk5JzXMs0</a></span><br /></p>
<p class="css-1xlo06v" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span class="css-10d8k1f" style="font-family: verdana; font-size: small;"><b style="mso-bidi-font-weight: normal;"><span style="color: red;"> </span></b></span></p>
<h2 style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: red; font-family: verdana; font-size: small; mso-bidi-font-size: 12.0pt;">The
Perfectly Fine<br />
</span><span style="font-size: small;"><span style="font-family: verdana;"><i><span face=""Verdana",sans-serif" style="border: 1pt windowtext; font-weight: normal; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: bold; mso-border-alt: none windowtext 0in; padding: 0in;">These get an A for effort and a
B- for execution.</span></i></span></span></h2>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">TurboTax</span></h3>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">The “Abbott Elementary” star Quinta Brunson tells us (twice) to
do our taxes. Brunson is so darn likable that it seems like a good idea.</span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">NYX Cosmetics</span></h3>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">Cardi B raps about lip gloss; an accompanying comedy bit about
men using Duck Plump to plump something other than their lips was available
online but not shown on CBS. The timidity was disappointing but Cardi B is
never not funny.</span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">Apartments.com</span></h3>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">Aliens come to earth and, naturally, need an apartment.
Simple-minded but any scenario benefits from the presence of Jeff Goldblum.</span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">Etsy</span></h3>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">America realizes it needs to give France a gift in return for
the Statue of Liberty, uses Etsy to send a giant cheese board. Sounds cute, and
it is.</span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">Kia</span></h3>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">Dad of the year uses his Kia EV9 to light a pop-up ice rink so a
young figure skater can perform for her ailing grandfather. (Or at least that’s
what it looks like.) High-horsepower tear-jerker.</span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">Coors</span></h3>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">The Coors Light train roars across the country to salvage an
awkward big-game party. Forward momentum and an amusing five-second LL Cool J
cameo.</span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">Volkswagen</span></h3>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">The American dream as lived by an immigrant named the Beetle,
from 1949 to the present, set to “I Am … I Said.” Herbie goes to Ellis Island.</span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">Doritos</span></h3>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">A pair of abuelas named Dina and Mita go into avenger mode when
a young guy grabs the last bag of Dinamita chips. Comic action with a brief
appearance by Jenna Ortega.</span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">Verizon</span></h3>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">Beyoncé, with the help of Tony Hale (in “Veep” mode), tries to
break the internet as a saxophonist, cyborg, Barbie, astronaut and Botus.
Sorry, BeyHive, but self-referential does not equal super.</span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">Microsoft</span></h3>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">Everyday people contemplate the differences that the Copilot
A.I. assistant could make in their lives. Evocative and (intentionally?) a
little eerie.</span></p>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">STōK Cold Brew</span></h3>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;">Anthony Hopkins lampoons
his own gravitas to sell cold brew coffee as well as promote the Wrexham soccer
club. Sir Anthony is in good form but </span><span style="color: black; font-family: verdana; font-size: small;">his 2016 spot for TurboTax was
funnier.</span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"> </span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"> </span></p>
<h2 style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: left; vertical-align: baseline;"><span style="color: red; font-family: verdana; font-size: small; mso-bidi-font-size: 12.0pt;">Inoffensive but Forgettable<br />
</span><span style="font-size: small;"><span style="font-family: verdana;"><i><span face=""Verdana",sans-serif" style="border: 1pt windowtext; font-weight: normal; mso-bidi-font-size: 12.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">They tried. Nobody got hurt.</span></i></span></span></h2>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">T-Mobile<br />Pluto TV<br />
‘IF’<br />State Farm</span></h3>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-size: small;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif">Nerds<br />
<span style="border: 1pt windowtext; color: #333333; mso-border-alt: none windowtext 0in; padding: 0in;">Budweiser</span></span></b></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: #333333; mso-border-alt: none windowtext 0in; padding: 0in;">Salomon</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left;"><span style="font-size: small;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: #333333; mso-border-alt: none windowtext 0in; padding: 0in;">Dove</span></b></span></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"> </span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"> </span></p>
<h2 style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; text-align: left; vertical-align: baseline;"><span style="color: red; font-family: verdana; font-size: small; mso-bidi-font-size: 12.0pt;">Try Again<br />
</span><span style="font-size: small;"><span style="font-family: verdana;"><i><span face=""Verdana",sans-serif" style="border: 1pt windowtext; font-weight: normal; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: bold; mso-border-alt: none windowtext 0in; padding: 0in;">Had some talent involved but the
result sailed wide right.</span></i></span></span></h2>
<h3 style="background: white; margin-bottom: 3.0pt; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 12.0pt; margin: 12pt 51.5pt 3pt 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">Booking.com<br />Starry<br />CeraVe<br />‘N.F.L.
Sunday Ticket’<br />Michelob Ultra<br />Popeyes<br />
Bass Pro Shops<br />Mighty Patch</span><span style="font-family: verdana; font-size: small;"> <br /> </span><span style="border: 1pt windowtext; color: #333333; font-family: verdana; font-size: small; mso-border-alt: none windowtext 0in; padding: 0in;">Pringles<br />Hellmann’s<br />Veozah<br />Uber Eats<br /></span><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif">Snapchat</span></b></span></h3>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: #333333; font-family: verdana; font-size: small;"> </span></p>
<h2 style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="color: red; font-family: verdana; font-size: small; mso-bidi-font-size: 12.0pt;">The
Flagrant Missteps</span></h2>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><span style="font-family: verdana;"><i><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-color-alt: windowtext; padding: 0in;">Famous people and millions of dollars that </span></i></span></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><span style="font-family: verdana;"><i><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-color-alt: windowtext; padding: 0in;">together can’t quite amount to mediocrity.</span></i></span></span></p><p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><span style="font-family: verdana;"><i><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-color-alt: windowtext; padding: 0in;"> </span></i></span></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;">M&M’s</span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;">CrowdStrike</span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;">Pfizer</span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;">Bud Light</span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;">e.l.f. Cosmetics</span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;">Miller Lite</span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;">Homes.com</span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;">Kawasaki</span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;">Sketchers</span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;">Reese’s</span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: red;"> </span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: red;">The Worst of the Bunch</span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><span style="font-family: verdana;"><i><span face=""Verdana",sans-serif" style="color: #333333;">It takes real effort to be this bad.</span></i></span></span></p><p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><span style="font-family: verdana;"><i><span face=""Verdana",sans-serif" style="color: #333333;"> </span></i></span></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;">Oreo</span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;">Paramount+</span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;">Temu</span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;">BodyArmor</span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;">Toyota</span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;">Drumstick</span></b></span></p>
<p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;">FanDuel</span></b></span></p><p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;"> </span></b></span></p><p class="css-at9mc1" style="background: white; margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; tab-stops: 211.5pt; text-align: left; vertical-align: baseline;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;"></span></b></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: #333333;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEis0czut3yncs-ykoLXUwyjVYXSzdV2toEBu98X4Eup1VOCwNF1rkOZNw2iqQluvCLJWAh1U8M2IvExXc2fetyKsdoMGMP9ss2j6qcBJvfme2TuGq6Kg0YUc614wPWmCr0aapbCfSvtx92vthEEF9_TUWmqQkQ5w_Iz6JZoNRPIY_1mpwemvXqj9O4sjd8/s1112/MIKE%20HALE%20CV.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></a></span></b></span></div><br /><p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none;"><span style="font-size: small;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Helvetica;">Takeaway to Consider</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;">Super Bowl Commercials 2024 — @ $7 million pop
for 30 seconds of air time (plus production costs and salaries all around) and zero ROI — was a roughly a billion dollar ego trip for Mad.
Ave. creative directors and their dumb-ass clients. </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;"> </span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;">###</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;">Word Count: 1358</span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;"> </span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><span style="font-family: verdana; font-size: small; mso-bidi-font-family: Helvetica;"> </span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 9.0pt; margin-right: 51.5pt; margin-top: 0in; margin: 0in 51.5pt 0in 9pt; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-align: left; text-autospace: none;"><br /></p>
Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com8tag:blogger.com,1999:blog-3872537973078213619.post-83707676738500455502024-01-31T05:55:00.009-05:002024-02-05T21:13:52.239-05:00#199 - Ike Memoir<p> <span> </span><span> </span><span> </span><span> </span></p><p><span><span> </span><span> </span><span> </span><span> </span> </span><b style="font-family: verdana; mso-bidi-font-weight: normal;"><span color="windowtext" face=""Verdana",sans-serif" style="line-height: 115%; mso-bidi-font-size: 12.0pt;">#199 Blogpost
– 31 January 2024</span></b></p><p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span style="font-family: verdana; mso-bidi-font-weight: normal;"><span color="windowtext" face=""Verdana",sans-serif" style="font-size: small; line-height: 115%; mso-bidi-font-size: 12.0pt;"><a href="http://dennyhatch.blogspot.com/2024/01/199-ike-memoir_31.html"> http://dennyhatch.blogspot.com/2024/01/199-ike-memoir_31.html</a></span></span></p><p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><b style="font-family: verdana; mso-bidi-font-weight: normal;"><span color="windowtext" face=""Verdana",sans-serif" style="line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></b></p><p></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span style="font-size: medium;"><b style="font-family: verdana; mso-bidi-font-weight: normal;"><span color="windowtext" face=""Verdana",sans-serif" style="line-height: 115%; mso-bidi-font-size: 12.0pt;">Posted by
Denny Hatch</span></b></span></p><p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span style="font-size: medium;"><b style="font-family: verdana; mso-bidi-font-weight: normal;"><span color="windowtext" face=""Verdana",sans-serif" style="line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></b></span></p><p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span style="font-size: medium;"><b style="font-family: verdana; mso-bidi-font-weight: normal;"><span color="windowtext" face=""Verdana",sans-serif" style="line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></b></span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span style="font-size: medium;"><b style="font-family: verdana; mso-bidi-font-weight: normal;"><span color="windowtext" face=""Verdana",sans-serif" style="line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></b></span></p>
<p align="center" class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none; text-indent: 27pt;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana",sans-serif" style="line-height: 115%; mso-bidi-font-size: 12.0pt;">How America and the World Were</span></b></span></p>
<p align="center" class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none; text-indent: 27pt;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana",sans-serif" style="line-height: 115%; mso-bidi-font-size: 12.0pt;">Introduced to a Dirt Poor Kansas Boy </span></b></span></p>
<p align="center" class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none; text-indent: 27pt;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana",sans-serif" style="line-height: 115%; mso-bidi-font-size: 12.0pt;">Who Became Our 5th Greatest President.</span></b></span><b style="mso-bidi-font-weight: normal;"><span color="windowtext" style="font-family: "Times New Roman",serif; line-height: 115%; mso-bidi-font-size: 12.0pt;"></span></b></p>
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<p class="MsoNormal" style="background: white; line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in;"><b><span face=""Verdana",sans-serif" style="line-height: 115%; mso-bidi-font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span><span style="font-family: verdana; font-size: medium; mso-spacerun: yes;"> </span><span style="font-size: medium;"><span style="font-family: verdana;">N</span></span></span></b><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" style="line-height: 115%; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">OTE: </span></b><span face=""Verdana",sans-serif" style="line-height: 115%; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">My father, Alden Hatch (1898-1975),
was a historian who wrote 40+ books that included the very first biography of
the virtually unknown general pictured above. The book was published in 1944
when the Battle of the Bulge was raging in the Ardennes. <i>General Ike</i> was
a roaring success —great reviews, best seller in retail stores, chosen by book
clubs and received wide publicity and press coverage. </span></span></span></p>
<p class="MsoNormal" style="background: white; line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">In
going through Alden’s papers we stumbled upon an intimate memoir he secretly
wrote in his spare time during his later years. It is the riveting account of
how my father became the world’s foremost authority on Dwight D. Eisenhower, a
newly minted four star general who had been an obscure lieutenant colonel in
February 1941 that virtually nobody (outside the U.S. Army and Pentagon) had
ever heard of. In the next two years — thanks to his brilliant work in the War
Plans Division, sunny, lightning quick mind, upbeat personality, Ike went on
a dizzying ride of lightning promotions that took him from half-colonel to
four-star general in just two years to become one of the most powerful
commanders in world history. </span></p>
<p class="MsoNormal" style="background: white; line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p align="center" class="MsoNormal" style="background: white; line-height: 115%; margin-right: 31.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" style="line-height: 115%; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">A
Daunting Challenge for a Biographer Whose<br />
Suddenly-famous Subject Appeared Out of Nowhere.<br /> </span></b></span></span></p><p class="MsoNormal" style="background: white; line-height: 115%; margin-left: 31.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">In
1941, Dwight David Eisenhower was one of roughly 263,000 officers in the U.S.
Army — veritable ciphers with zero coverage in the national media (aside from
the legends: Generals Douglas MacArthur and George C. Marshall). No Internet,
no Wikipedia, no encyclopedia entries, no mentions in the press. What's more,
Eisenhower's whereabouts was a closely guarded secret. Hatch had to start from
scratch. </span></p>
<p class="MsoNormal" style="background: white; line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 0.25in;"><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Here
is Alden’s story first hand — how he quickly unearthed Ike’s family and friends
— his mother and brothers in Kansas, classmates in grade school and high
school, the girls he dated, fellow cadets at West Point and officers and men
who served with him between the wars and in Washington in the early WWII
years. In 1952 my father was commissioned to update <i>General Ike</i> to
become the Republican National Committee’s official presidential campaign
biography.</span></p>
<p class="MsoNormal" style="background: white; line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 0.25in;"><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Enjoy!</span></p>
<p class="MsoNormal" style="background: white; line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in;"><span style="font-size: medium;"><style>@font-face
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<p align="center" class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none; text-indent: 27pt;"><span style="font-size: medium;"><b style="font-family: verdana; mso-bidi-font-weight: normal;"><span color="windowtext" style="line-height: 115%; mso-bidi-font-size: 12.0pt;">A PERSONAL REMINISCENCE</span></b></span></p>
<p align="center" class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none; text-indent: 27pt;"><span style="font-size: medium;"><b style="font-family: verdana; mso-bidi-font-weight: normal;"><span color="windowtext" style="line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></b></span></p>
<p align="center" class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none; text-indent: 27pt;"><span style="font-size: medium;"><b style="font-family: verdana; mso-bidi-font-weight: normal;"><span color="windowtext" style="line-height: 115%; mso-bidi-font-size: 12.0pt;">By Alden Hatch</span></b></span></p>
<p align="center" class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span color="windowtext" style="line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></i></span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Late in December 1943, the White House announced that the
Commander-in-Chief of the Allied Armies in Europe would be General Dwight D. Eisenhower.
Having just finished <i style="mso-bidi-font-style: normal;">Young Wilkie</i>, I
was eagerly looking for a new subject. One night at a dinner party at the River
Club in New York someone, whose name I have ungratefully forgotten, suggested
Ike. That was it! </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">If he gained a great victory, he would be the hero of
America; if defeated, he would be a villain. Either way people would read about
him. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">On January 2, 1944, I rushed in to see my agent, Anne
Watkins. She offered the idea to Harcourt-Brace, who turned it down. A
telephone call to Henry Holt and Company brought a favorable reaction and an
appointment for that afternoon. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"Go over to the public library and make yourself an
expert on Ike," Anne Watkins said. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">There was extraordinarily little about Eisenhower in the
library. Although he had commanded the invasion of North Africa, the Sicilian
Campaign and the landings at Salerno in Italy, there were only a few magazine
articles, most of them erroneous. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Crammed with misinformation I presented myself at Holt and
talked as though I had been studying Ike's career for years. The result was an
immediate contract. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Straightway I telephoned Mrs. Eisenhower in Washington. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Neither I nor anyone else knew that Ike was on a super-secret
trip to the United States to confer with President Roosevelt and The Combined
Chiefs of Staff. With surprisingly little difficulty I reached Mrs. Eisenhower who
knew no better than to agree to talk with me in San Antonio where she was going
after Ike went back to England. She also suggested that I get in touch with
Ike's oldest brother, Arthur, who was regarded as the head of the family. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I called him immediately in Kansas City and he also agreed to
see me late in January. The truth is that the Eisenhowers were so unused to the
ways of publicity that, instead of making a careful inquiry about my bona
fides, they thought they had to see anybody who wanted to write about their
suddenly famous general. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">At that point I had an inspiration on which much of the
success of the book eventually hinged. I remembered that Victor White—a
well-known artist who was a close and dear friend of mine—had a brother Tim,
who lived in Kansas City. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I called Victor and asked him to come over to my house. There
I explained the situation and said, "I would very much like to see Arthur
Eisenhower, not in the formal surroundings of an office, but in someone's home
where a friendly atmosphere prevails. Will you call Tim and get him to ask the
Eisenhowers to meet Ruth and me at his house for a drink?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"Of course," Victor said. "I'll call him
tonight." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"No. Call him from here. I don't want you to pay for the
call." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .45pt; margin: 0.45pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Victor telephoned his brother. The Tim Whites were
magnificent. They offered to have a little dinner party for the Eisenhowers and
ourselves. Not until later did I realize how much this meant to me. Arthur
Eisenhower, as Executive Vice President of the Commerce Bank of Kansas City,
had a leading position in the business community. But, despite his wife's
social ambitions, they had never cracked the inner circle of Kansas City
society. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The Tim Whites—she had been Miss Peppard, heiress of the
Peppard Seed Company—were just that. So when the Eisenhowers received an
invitation to dine with the Whites for the first time, Louise Eisenhower realized
her dream. My stock hit a new high before I ever got there. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Ruth and I—along with our eight-year-old son, Denny—went to
Chicago on the Twentieth Century and from there to Kansas City on the Santa
Fe’s Chief. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">As our train pulled into Kansas City, the eastbound Chief
rolled up. Off stepped Jean Harlow, looking even prettier and more sexy than in
her pictures. It made us feel our luck she was running good, as Ernest
Hemingway would say. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The omens did not lie. The next day we met Arthur Eisenhower in
his office. He was prepared to like us, and he did. Ruth was at her most
charming and her Texas accent made everyone feel easy.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span>Arthur did not look
the least bit like his famous brother. He was a typical mid-western banker,
with a strong, hard face, iron-gray hair and eyes that could be either steely
or warmly welcoming. He gave a lunch for us at the leading men's club, for which
he had imported especially from Abilene the Eisenhower boys’ favorite meal,
mush-‘n’-puddin.’ It consisted of a sort of scrapple made by grinding up the
less edible parts of a hog (including its entrails), rendering it down in a big
iron pot and pouring the resultant greasy stew over fried cornmeal mush. It was
delicious, but sheer murder. After lunch Ruth and I took to our beds. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Denny was to go alone on the Katy's [Missouri-Kansas-Texas
Railroad] crack train, the Bluebonnet, to visit Ruth's Uncle Harry and Aunt
Mamie Friedman in Fort Worth. When the time came to take him to the station
Ruth was engaged in throwing up mush-‘n’-puddin'. I was already rid of mine so
I saw my little son off on his first adventurous trip alone. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .2pt; margin: 0.2pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">When we boarded the train, I handed the porter ten dollars
with careful instructions as to how to care for my precious infant. Then Denny
and I sat talking uneasily as people do prior to parting. Finally Denny said, "Hadn't
you better go now?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I took his advice and got off, wondering if he would be lonely
and homesick. As I walked down the platform, I peered anxiously into Denny's
car to see if he had burst into tears. He was reading a book! </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Denny had a fine trip. He picked up some GIs on leave and
advanced his education considerably. The moment he reached Fort Worth he asked
his Texas relations, "Have you read The Yellow River by I. P.
Freely?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The puritanical Friedmans telephoned us that they dared not
take Denny to see his grandparents until he cleaned up his language. He never did.
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The dinner at the White's was an enormous success. Tim
dispensed the charm of an Irish gentleman and Mrs. White was the kind of
hostess who made you feel at home the moment you stepped into her beautiful
house. Before the evening was over, we all felt as though we had known each
other forever. Louise Eisenhower was quite clearly in orbit; and the next day,
Arthur telephoned his brothers and Mamie saying, "The Hatches are real
good people. Be nice to them." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">That day, in an incipient blizzard, we started for Abilene in
a rented car. Weather reports were dubious, roads were icy, black clouds
dropped snow flurries. Driving through the vast, flat, frozen fields I worried
about the possibility of being caught in heavy snow. "They don't have
blizzards this far south, do they?" Ruth said. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"Are you crazy? I answered, “This is the country where a
guy starts for his barn to milk the cows and they dig his corpses out two weeks
later.” </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">But the blizzard veered off and we reached Abilene about
five-thirty. Knowing that Kansas was dry I had loaded the car with liquor. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">At the hotel we ordered set-ups. Hardly had the first lovely
swallow of bourbon eased our jangled nerves when the phone rang. It was Charles
M. Harger (1863-1955), owner and editor-in-chief of the Abilene <i style="mso-bidi-font-style: normal;">Reflector-Chronicle</i> and our key man in
Abilene. It was he who had first recognized the quality of young Ike Eisenhower
and arranged for him to take the competitive examinations for West Point, which
was the first step toward SHAEF [Supreme Headquarters, Allied Expeditionary Force].
Mr. Harger said, "Mr. Hatch, I'm downstairs. How about meeting me in the
dining room for dinner?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Stricken, I looked at my just-tasted drink. In a dry state maybe
people were prohibitionists. If I offended Harger I was in big trouble; on the
other hand I needed that drink. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"Why yes, Mr. Harger. But--uh--Mr. Harger--uh, we were
just having a little--uh--drink. Would you by any chance care to join us?"
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"I'll be right up," said Charley Harger. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Two hours later we staggered down to the dining room, very
merry indeed. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In Abilene we were again transported back to that lost,
never-was America. We went to the little wooden house on the wrong side of the
tracks where the Eisenhower boys had grown up in hardscrabble poverty, leavened
by fun, sports and religion.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Ike's mother was still living there wearing her long,
full-skirted dresses and frilly white cotton mobcap. The Eisenhowers were River
Brethren, a Quaker-like sect. Mrs. Ida Eisenhower's aged mind faded in and out
like a worn-out radio, but she could remember every prank her boys had ever
played on her and each other. At her best, her brain crackled with the spark
that had taken her through college in a time when few farm women even finished
high school. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">We also talked with the gray-haired "boys" who had
played with Ike on his high school football and baseball teams, as well as the
girls he had courted by the Smoky Hill River. They all looked much older than
he did. There seems to be a beneficent chemistry in success. We went to the
creamery where Ike's father had been engineer of the ice-making machinery at
$1,900 a year. Ike, himself, had been night fireman, studying his lessons and
catching catnaps through the long nights of keeping up steam under the fifteen-foot-high
boilers and checking the ornate and intricate stationary steam engine with its
huge, cast iron flywheel and tall cylinder. It was still functioning as it had
since 1890. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">And in the railroad yards steam locomotives belched columns
of white smoke into the frosty air as they had when Ike was a boy and, indeed,
long before that when Abilene was the end of steel rails and cowboys drove the
big-horn herds up from Texas along the Chisholm Trail. Everything was still
there as it had always been, though such things are not there now—nor anywhere.
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .05in; margin: 0.05in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Then we drove via Fort Riley, the once-great cavalry post, to
Manhattan, Kansas to call on Milton Eisenhower, who was President o£ Kansas
State College of Agriculture and Applied Science. By contrast it seemed a much
more sophisticated milieu. Milton and his pretty wife, Helen, were equally warm
and welcoming. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">From Manhattan we went back to Kansas City, and on to Fort
Worth via Denison, Texas where Ike was born. We did not stop there but we could
see his rambling, dilapidated birth-house from the train windows. From Fort
Worth we went to San Antonio to meet Mamie. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I had told Ruth's uncle Sam Lard that we must have a suitable
room in which to entertain Mrs. Eisenhower whom, I had been told, was shy about
dining in public while Ike was away. He did it Texas style, getting us the
Presidential Suite at the St. Anthony Hotel. I was slightly stunned by the fin
de siècle<u> </u>magnificence of purple silk draperies, fancy Grand Rapids
furniture and genuine crystal chandeliers. I wasted twenty minutes worrying
about the price until I found it was only seventeen dollars a day, which even
then was the cost of a double bedroom in a good New York hotel. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Much relieved I said to Ruth that this is pretty classy and we
ought to give a party. “Only we don't know anybody in San Antonio." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Ruth said, "Wait until Aunt Mary gets here." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Aunt Mary breezed in about an hour later having driven 750
miles from Houston in the middle of gas rationing. (If you owned a
fifty-thousand acre ranch you had plenty of gas.) Mary stumped along the corridor
with her gold-headed cane to the suite. Ruth mentioned my remark. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"So you want to give a party?" Mary said and
plumped down at the telephone. About twenty minutes later twenty exuberant
Texans arrived. All the men but one brought bottles of Johnny Walker Black
Label; the maverick brought twelve-year old bourbon! </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">About one o'clock we left the party still going strong in our
sitting room and went to bed. When I got up the next morning, I found eight of
them having breakfast with me. The party lasted for three days, moving about
San Antonio to different private houses and back to our suite, with brief
interruptions when we went to interview people. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">First on our list was Mamie Eisenhower who was staying at
Fort Sam Houston. Although the temperature was seventy-two that afternoon, Mary
insisted that Ruth wear her magnificent mink coat so she would be properly
dressed for such an important occasion. It was really wasted sweat because
Mamie was so friendly and unpretentious that before we left Ruth told her the
story of the coat. Mamie was also much prettier than her pictures, with deep
blue eyes under dark lashes and exquisitely delicate skin. Her famous bangs
were the subject of a brief comment. "All the newspaper people wonder why
I wear them," she said. Sweeping them back to reveal an abnormally high
forehead she asked, "What would you do if you were half-bald?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">We loved Mamie at first sight. She had an apartment in a
building directly across a green lawn from the red brick Bachelor Officer's
Quarters. It was on that very lawn she had met Ike nearly thirty years before. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">After a perfectly delightful and most enlightening
hour-and-a-half, we went on to have drinks with some Texas friends of Victor
White named Brown—first name imperishably forgotten. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Quite a contrast. The Browns’ money was so new you could
almost smell the oil, and they were correspondingly pretentious. Their brand
new, block-long house was Humble Classic, redeemed by a fine mural Victor had
painted in the vast dining room. Its formal garden contained a hundred and three
varieties of camellias. Before we ever met the Browns a little old female
relative was deputized to show us the gardens. "The war has made
everything so difficult," she sighed. "Before it we had thirteen
gardeners. Now we have only six, not counting the head gardener, of course."
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Mrs. Brown turned out to be a fragile southern belle. Brown
was a handsome, rugged Texan dressed in British tweeds by Neiman-Marcus. The
temperature was still seventy degrees. Other tycoons and their wives dropped in
for cocktails, which were very good and strong. The conversation was
golden—black gold that is. We tried to hold our end up but we were clearly
outclassed. Just at the end I had a shock. I stepped into the coat closet to
get my hat and turned pale as I saw six identical mink coats hanging there—how
would Ruth ever know which was hers? But she was equal to it. She found one
with the initia1s M.P.L. that she hoped stood for Mary Pottishman Lard. When we
got home, she said to Mary, "I hope this is yours." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"If it ain’t," Mary said gaily, "it's probably
a better one if you got it at the Browns." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The following evening we adjourned the party while Mamie came
to dinner escorted by Ike's West Point roommate, Colonel P. A. Hodges. This
charming gentleman was in uniform but so crippled by arthritis that he could
only hold a desk job at Fort Sam. The dinner was excellent. The talk was all
about the Army and West Point and I tried to take notes and eat at the same
time. The happy serenity was only interrupted by occasional telephone calls
from our party that had been adjourned to the downstairs dining rooms. Ruth
would whisper, "No, they haven't gone yet." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">To our great delight Mamie stayed until ten-thirty—very late
by Army custom. The moment she left—the party re-assembled in our suite and
went on and on. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">On our last night in San Antonio Mamie's sister,
"Mike,"(Mrs. George Gordon Moore) gave a buffet supper party for us
in her parent's winter home. Mr. and Mrs. Dowd had not yet arrived. It was a big,
classically beautiful wooden house, far more spacious than the Dowd's official
residence in Denver. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">And it was the kind of party at which Mamie shone most brightly.
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">She never enjoyed big functions, but among old friends in an
informal atmosphere she sparkled with such effervescent gaiety that everyone present
caught her mood. Mike Moore was a good and thoughtful hostess but lacked her
sister's brilliance. Was this the chemistry of success? Or perhaps success was
due to chemistry. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">We gathered up Denny in Fort Worth; thence I went alone to
Washington where Mamie had opened all doors. I interviewed everyone from Under
Secretary of War, John J. McCloy and Major General William J. (Wild Bill) Donovan
to former soldier servants who had been with the Eisenhowers in Panama, the
Philippines and at various Army posts. Then home to start writing. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">That was a happy book to write. Ike's whole life had, in
truth, been so simple, honest and idealistic that there were few, if any,
problems of what to put in and what to leave out for fear of injuring his
reputation or downgrading his prestige as Supreme Commander. This would not
ordinarily be a question for an honest biographer, but in the midst of a war it
would have been unpatriotic almost to the point of treason to make injurious
statements about a man in Eisenhower's position. Fortunately my conscience was
easy;<i> </i>there were no shadows in the General's past.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span>Ike's idealism at this
time was founded on two apparently contradictory things. First was the religious
training of his parents who, belonging as they did to the Plain People, were
morally opposed to war. Second was the code that had been drummed into him at
West Point and which he had whole-heartedly accepted. It can be summed up in
the motto of the Military Academy: Duty, Honor, Country. Eisenhower managed to
hold to the best of both codes. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">He lived a soldier's life, lived it to the hilt in the sense
of training himself to his full capacity in that ungentle art so that he might
be prepared to serve his country to the best of his ability. And yet ... </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I have written about a number of military men and, in the
course of my research, talked to hundreds of career soldiers. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">All of them said they hated war, usually adding, "because
I know an ordinary man spends his entire life preparing himself for a
profession never to practice it, he is inevitably frustrated. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Even the great and gentle General Robert E. Lee watching from
the heights at Fredericksburg as the Union Army deployed in all its glory on
the plains beneath, said, "It is well that war is so terrible else we
would grow to love it too well." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Or as Monsieur Beaucaire put it in Booth Tarkington's play of
the same name, "All zat practice and not one leetle fight.”</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">For example, who can forget George C. Scott as General George
S. Patton surveying the wreckage and death of a terrible battle and exclaiming,
</span><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman";">“Compared to war, all other forms of human endeavor
shrink to insignificance. God help me, I do love it so!”</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">But Eisenhower was not an ordinary general. Of them all he was
the only career soldier who convinced me that, in all truth, he hated war. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .45pt; margin: 0.45pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In practice his rare humaneness militated against his
professional competence; and twice cost his country dear. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .45pt; margin: 0.45pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The first time was at the Falaise Pocket in the early stages
of the liberation of France. Two German Panzer armies were almost trapped
between the First United States Army and Patton's Third Army, hooking around
their flank from the west. Eisenhower's plan was that the Third Army should
meet General Bernard Montgomery's British and Canadian Armies west of Falaise
to close the ring. It became evident that due to unexpected resistance and
Montgomery's procrastination, the Canadians would not reach Falaise in time,
whereas Patton was rolling merrily ahead. In his memoir, <i style="mso-bidi-font-style: normal;">Crusade in Europe,</i> Eisenhower never blamed Montgomery. As he put it
to me, "We had no time to warn the British forward units of any change of
plan. To allow Patton to go on and close the gap might have meant Allied Armies
shooting at each other. For this reason Bradley and I decided halt Patton near
Argentan according to plan.” </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The result was that the German Panzer Armies slipped through
the gap between the British and Americans and lived to fight again. They were
the mainstay of Hitler's final ferocious thrust at the Battle of the Bulge. As
Eisenhower recounted in <i style="mso-bidi-font-style: normal;">Crusade in Europe</i>,
this cost 77,000 American casualties and came within sight of capturing the
main Allied supply port of Antwerp. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The second and more disastrous result of Eisenhower's humanitarian
attitude again hinged on his horror of Allied troops shooting at each other. In
January 1945, as the Battle of the Bulge was ending in an Allied victory, Ike
initiated conversation with the Russian General Staff to arrange a line where
the American and Russian armies would meet and halt. The line of the Elbe River
was chosen and Ike communicated this decision to President Roosevelt at Yalta.
Roosevelt has often been blamed for the unfortunate result. Eisenhower's
explanation of it to me in 1948 was, "At the time, I was 250 miles from
Berlin and on the other side of the Rhine. The Russians were only about 50
miles from Berlin. How could I possibly know we might be able to get there
first?” He asked me rhetorically. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">True enough. But Eisenhower did not have to begin those talks
with the Russians right then. He confessed to me that he had an almost
pathological fear of allied armies accidentally firing upon each other. If he
had taken Berlin, as Winston Churchill wished him to, history might have been
far different. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">However,
in General Eisenhower's defense, it must be pointed out that at the Potsdam
Conference in July 1945, he strenuously, even violently, objected to the
agreement which placed the border of the Russian zone on a line from Lubeck
southward to Eisenach and on to the Austrian border. This forced the American
troops to retire <i style="mso-bidi-font-style: normal;">150 miles to the west</i>
from their standstil</span><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">l line. That
nonsense was the work of Roosevelt and Truman.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">During the spring of 1944, I made several trips to Washington
to see Mrs. Eisenhower and meet people in high places who could contribute
information about Ike. At that time Mamie had an apartment at the Wardman Park
Hotel, and she would get me a room close by. Since she had a kitchen and a
maid, she thoughtfully invited me to breakfast every morning. She also gave one
of her delightful buffet suppers to which came a whole flood of generals, many
of them wearing the big silver star of the General Staff. As good whiskey and good
food warmed them, they talked pretty freely, though they did not disclose any
military secrets. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">One thing I learned though was the Staff's intense dislike of
General Douglas MacArthur. When his name was mentioned, I heard one general ask
another, "What brand of makeup is he using this year?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">On one of these trips to Washington, late in May, I began to
feel quite ill, but kept on going. Then one morning I discovered irrefutable proof
of the nature of my illness—I had mumps. I hastily telephoned Mamie to ask if
she had ever had the disease. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"No," she said. "Not that I know of." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I was horrified. I retreated to New York, where I telephoned
André de Saint Phalle, who had recently had mumps at the age of forty.
"What has it done to you?" I asked. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">With a smile in his voice, André said, "For your comfort
I can tell you that it has not in the least interfered with my enjoyment or my
potency"—a fact which his lovely wife, Jacqueline soon confirmed by giving
birth to their fifth child. Though this eased my self-concern, I was terribly
worried about Mamie. I waited out the 14-21 days of the incubation period in
miserable anticipation of the news that she had caught the disease. Luck was
with us; she did not catch it. If she had, she would have been in the worst stage
on June 6, 1944, which was not only D Day for Ike's invasion of France, but
also the day their son, John, was graduated from the Military Academy. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">What a dog that would have made me! </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I had met John Eisenhower on a trip to West Point in March to
do research at the Academy. He was a tall, good-looking young man whose only
ambition was to become a good soldier. Like most sons of great men, he was to
be frustrated by his father's fame. No commanding general would let John
anywhere near the front lines for fear he might be captured and held hostage.
He hoped that when his father retired, he could have a military career of his
own. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Not so. Near the end of the Korean War John was ordered to
join a regiment there. His father was President-elect of the United States.
When General Matthew Ridgeway, commanding our forces in Korea heard that John
was coming he groaned, "Why have they done this to me?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">My book, <i style="mso-bidi-font-style: normal;">General Ike</i>,
was published early in August 1944 just as the Allied Armies made the great
breakthrough that culminated in the liberation of France. Inevitably it was a
great success. The People's Book Club bought it in November for distribution
the following June, provided it was brought it up to date. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Soon after the contract was signed the Battle of the Bulge
began. The American lines had been broken by a massive, last-ditch, super-secret
build-up of German Panzer tanks, infantry and materiel. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Rumors of utter disaster were flying around New York;
Eisenhower's reputation hit an all-time low. The Book Club tried to back out of
our contract. In their offices I felt as popular as a hyena at an African
picnic. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The situation, though perilous, was fortunately not as bad as
the rumors foretold. However, the Bulge did represent a failure, not of
command, but certainly of intelligence. How the Germans could have concentrated
such a vast military force in the Ardennes without Eisenhower's knowledge is
only partly explained by the atrocious weather that prevented aerial
reconnaissance. A first rate espionage system operating behind enemy lines could
have prevented much of the grief. Despite the American public's present rather
disdainful attitude toward the CIA and our military intelligence systems, the
lesson of this costly omission would seem to justify their existence, in peace
as well as war. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The final victory in Europe of course raised Eisenhower to a
height of popularity probably never equaled by any other American General. However,
it was not only victory, but also his personality that made the people love him
so much. For he was more than a successful general. He was the embodiment of
the ideal American—simple, friendly, brave, idealistic—a good man who seemed to
have come uncorrupted by modern cynicism out of America's innocent past. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">At that time Eisenhower was, indeed, surprisingly naive. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Though he had great military expertise he was almost totally
ignorant of economics and politics. He had never had any money of his own and
relied entirely on Mamie to manage the family finances; and his incognizance of
the national economy was even more profound. As to politics: until World War II
it was an article of faith among Americans that the Army should take no part in
civilian government. Career soldiers could not even vote until after World War
I. The Military Academy inculcated this tenet into its graduates and Cadet Eisenhower
accepted it so completely that he never voted until after his retirement as
Chief of Staff in 1948. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Not only that, but virtually nothing was taught at West Point
about foreign policy, which was to be left to the wisdom of civilian
statesmen—theirs but to do and die as ordered. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">This is the reason American generals, including Ike, had
little conception of the political implications of their strategic decisions. They
felt that their job was to win the war as efficiently and expeditiously as
possible without regard for the after consequences. That was why they could not
understand Winston Churchill's farsighted effort to channel the Allied drive
through Eastern Europe to prevent a Russian takeover, and his anxiety to have
the Allies take Berlin. And that is why the President of the United States
frequently got poor advice from his generals.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Later Eisenhower was to become much more sophisticated in
such matters, for unlike many military men, he had an open mind and the
capacity to keep on learning. The Eisenhower of the 1950s would not have made
the same decisions as the Supreme Commander of the forties. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">As to his professional ability he was a good general but not
an inspired one. MacArthur was a far more brilliant strategist, as were some of
the men who served under Eisenhower. In private, though not in his books,
Eisenhower stated that he relied heavily on General Omar Bradley's advice on
strategy and tactics. On one occasion he said to me, "I only overruled Bradley
on one occasion and that was probably a mistake." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"When was that?" I asked. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"When I took the airlift of supplies away from Patton to
allocate the planes to Montgomery for the parachute drop in his attack on
Arnhem in September 1944." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">It was more than "probably" a mistake. All three Allied
airborne divisions were used, being dropped in a north-south line from
Eindhoven near the Belgian border to Arnhem on the other side of the Rhine.
They were, in order, the American 101<sup>st</sup>, the 82<sup>nd</sup> Airborne
and the British 1<sup>st</sup> Airborne. Prince Bernhard of the Netherlands,
then in command of the Dutch Underground, told me many years later that
unfortunately Montgomery refused the intelligence reports. As a result, the 1<sup>st</sup>
British Airborne was dropped beyond Arnhem right in the middle of a
concentration of two divisions of crack German troops. In addition, Montgomery
was, as usual, behind schedule in bringing up the ground forces to their
support. The British 1<sup>st</sup> Airborne was literally cut to pieces. Out
of about 8,000 British paratroopers, only 2,400 fought their way back to
safety. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">This offensive did gain some valuable ground for the Allies
and put them in a favorable position to take the great port of Antwerp. However,
this much could have been accomplished with far fewer troops, less transport
and fewer casualties. The Battle of Arnhem must be described a great opportunity
lost and a bloody defeat. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Though Eisenhower was admittedly not as brilliant as some, he
was probably the only general in either the American or British military
establishments who could have united the vast conglomerate armies and
successfully exercised Supreme Command in the European Theater. One shudders to
think of the shambles that the brilliant but temperamental MacArthur, the
dashing and equally tempestuous George S. Patton or even comparatively
phlegmatic Bradley would have made of British-American Relations. It is not
improbable that if feisty Field Martial Bernard Montgomery had been in Supreme
Command, the British and the Americans might have ended up shooting at each
other. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Eisenhower's goodwill, his modesty, his stability, his
integrity and his willingness to see the other fellow's point of view, and
above all, his genuine, irresistible friendliness, welded a weird and disparate
collection of men from six nations into a winning team. If he was not an inspired
general, he was an inspiring leader. The troops of all nations loved him. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Perhaps Ike’s greatest personal triumph was keeping the friendship
of Montgomery. Both Patton and Bradley hated the little British Field Marshal, as
did members of Montgomery's own service. Many an Englishman said to me at the
time, “I don't see how Ike manages to get along so well with Monty. It's a
miracle!” </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Nor was Montgomery especially considerate of Eisenhower. More
than once he said things and did things that caused Ike great distress. And he
was frequently openly contemptuous of the Supreme Commander's strategic thinking.
Yet many years later, when Eisenhower relinquished command of the NATO forces in
France to run for President of the United States, Montgomery, making the
farewell speech, burst into tears and could not finish his tribute. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">When Ike returned to America for his triumphal tour in June
1945, I was already at work on my life of President Roosevelt who had died on
April 13th. I carefully arranged my schedule so as to be in Washington on the
day of Ike's return. As usual, I stayed at the Wardman Park and secured a room
directly over the entrance Ike would use. Mamie, with the discipline of a
soldier's wife, had put herself entirely in the hands of the Pentagon Committee
on arrangements. However, the day before her husband’s return, she confided in
me that she <span style="mso-bidi-font-style: italic;">was<i> </i></span>upset
because she had been allotted no seats in the reviewing stand on Pennsylvania
Avenue. She was, of course, to meet Ike at the airport but she wanted a few
seats for some of the Army wives who had stood by her through the long, lonely
years. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"Why don't you call up the President or General
Marshall?" I asked. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"Oh, I couldn't do that," she said. "Ike
wouldn't like me to interfere with the arrangements." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">That morning I was to interview Assistant Secretary of State
William Phillips for the Roosevelt book. I already knew him well enough to tell
him about Mamie's predicament. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"That's outrageous," Mr. Phillips said. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"I know it isn't your bailiwick," I said. "But
I thought you might know somebody over at the Pentagon who could fix Mamie up.
Only for God's sake don't say I told you." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"You bet I do," Phillips said. "I'll call McCloy."
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">When I saw Mamie that afternoon she said, "You know I
needn't have worried about those seats. Secretary McCloy called up and said he
was sending me eight seats right opposite the White House." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"That's great, Mamie," I said. "I thought things
would work out alright." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I had no desire for a seat on Pennsylvania Avenue to see Ike
whiz by, but I did want to meet him. Mamie said she would call me if there were
a chance in their tight schedule. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The next morning I awoke and turned on the radio to hear that
Ike was due to land in five minutes. I rushed to the windows on an off-chance,
and sure enough, I saw President Truman’s DC4, “The Sacred Cow” with a fighter
escort, heading for Andrews Field.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">That afternoon I asked a few very special friends to
cocktails to watch Ike arrive at the Wardman Park. They came running. We had a
good, if brief, look at him. He seemed so young with his hair still gold, his
bright sea-blue eyes and ruddy complexion. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">After that we sat around drinking. I was not a good host. I was
listening for that telephone too intently. Finally it rang and I leaped. It was
Mamie saying, "We are just leaving for the White House dinner. Meet us in
the lobby." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .95pt; margin: 0.95pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Abandoning my guests with a muttered apology, I rushed
downstairs. An elevator door opened and there was Ike with Mamie, shyly proud,
on his arm. She steered him over to me and said, "This is Alden Hatch who
wrote the book about you." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The famous Eisenhower grin struck me with all its warmth. Ike
shook hands and said, "Happy to know you, Mr. Hatch. You did a good
job." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I muttered. "I hope so. Great honor, Sir.” </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">It was all over in thirty seconds, but I had met General Ike.
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Our friendship with the Eisenhowers grew warmer during the
late forties. When General Eisenhower succeeded General George C. Marshall as
Chief of Staff he, of course, moved into Quarters One at Fort Myer just outside
of Washington. In 1947, I was commissioned to write a series of articles for <i style="mso-bidi-font-style: normal;">Liberty</i> Magazine on each of the
Presidential possibilities for 1948—Truman, Dewey, Stassen, Vandenberg, Taft,
J. Strom Thurmond and Henry Wallace.<span style="mso-spacerun: yes;">
</span>This took me to Washington right at the beginning of the Greek Crisis.
Great Britain had abruptly announced that it could no longer afford to support the
Greek Government in its battle against the Communist rebels who were being
supplied by the U.S.S.R. with money and arms. If nothing were done to fill the
vacuum, Greece would certainly fall into the Communist sphere. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">A tremendous debate immediately began between those who
believed that the United States must forsake its traditional peacetime policy
of neutrality in Europe to save Greece, and the neo-isolationists headed by
Senator Robert A.<b> </b>Taft. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .45pt; margin: 0.45pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Only two days after the news became public Ruth and I were
invited to have cocktails with the Eisenhowers at Quarters One. We arrived at
about six o'clock to find the Eisenhowers alone. Ike's legendary attendant,
Master Sergeant John A. Moaney, brought drinks and for a few moments we chatted
inconsequentially. Then I said, "General, what do you think should be done
about the Greek situation?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .2pt; margin: 0.2pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">That was all Ike needed. He launched into a brilliant
exposition of the situation in the Mediterranean that lasted for three hours.
Every fifteen minutes one of the servants would bring in fresh drinks. Ruth and
Mamie and I quit after the third round, but Ike kept on talking and drinking—he
must have had at least eight strong Scotch and sodas. They affected neither the
precision of his speech nor the lucidity of his mind. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I could only guess as to why General Eisenhower took me so
completely into his confidence and why he bothered to give me such a detailed
briefing on his ideas about the policy the United States should adopt vis-a-vis
Russia. I think it was partly because he knew I was sympathetic to his thought
and loyal to him personally; and that I was in a position to publicize his
theories. Also, he may have been clarifying his own thinking before an
intelligent audience. I did little but scribble furiously in my notebook and
ask an occasional question. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">It was then I realized that Ike had come a long way in his grasp
of international politics from the days when military considerations had been
his guiding principle. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">When I got back home to Cedarhurst, Long Island, I temporarily
shelved the articles on the candidates and began one on Eisenhower's reaction
to the Greek Crisis. It was wasted effort. A few days later President Truman
made his famous address to a joint session of Congress in which he outlined the
Truman Doctrine of containment of Communism which has been the basic foreign
policy of the United States ever since. That speech was, in effect, a rewording
of Eisenhower's exposition to me. In fact many of the General's phrases found
their way into it: “the bastion of the Free World in the Eastern Mediterranean
without which Turkey and the Dardanelles would be outflanked”; "the
necessity of checking Communism everywhere lest the whole world be lost by the
gradual erosion”; “the domino effect on the shattered and wavering countries of
Western Europe, such as Italy” if Greece were then allowed to fall. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Perhaps Eisenhower was simply expressing ideas he had heard
in the frantic councils of state; but I do not think so. At that time he was
very close to President Truman and, as Chief of Staff was the president’s principal
military adviser. I believe that he was the main originator of the Truman
Doctrine and that I was present at the dress rehearsal of his exposition of it
to the President, with whom he conferred the day after my visit to Fort Myer. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I note that in my account of that, for me, thrilling evening,
I describe Eisenhower as drinking a good deal. Yet he was never accused of
over-indulgence in alcohol nor should he have been. Those Scotch and sodas
seemed only to stimulate his mind. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">On the other hand, ever since the campaign of 1952, there has
been a widespread underground rumor that Mamie was an alcoholic. It is time to
set the record straight. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .2pt; margin: 0.2pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The truth is that until Ike's first attack of gastroenteritis
in 1950, when he tapered off drinking and gave up smoking on his doctor's
orders, Ike drank a great deal more than Mamie. While he was consuming Scotch
and sodas before and after dinner, she would only have consumed at most two old
fashioneds before dinner. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .2pt; margin: 0.2pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">And what old fashioneds! Sergeant Moaney, who had been with
Ike since he was a Lieutenant Colonel, would fix them for her exactly as she
wanted. He put in the most awful mess of garbage I have ever seen—an ounce and
a </span><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">half of very good bourbon drowned in grenadine, slices
of orange and other fruit, a dash of </span><span style="background: white; font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Angostura bitters</span><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">
and heaven knows what else. The resultant mixture was a sweet, syrupy
concoction that nobody, but nobody, could have drunk more than two of without
getting sick. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The
rumors about Mamie were started by the Democrats during the '52 campaign. The
basis for them was the fact that she had a difficulty with her inner ear, which
occasionally made her lose balance and stagger, particularly if she happened to
be on a little height, such as a dais or the head of a flight of stairs. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I
recall that <span style="mso-bidi-font-style: italic;">James</span> Wechsler of
the <i style="mso-bidi-font-style: normal;">New York Evening Post</i> once
attacked me on the subject of Mamie's drinking at a party at the Eustace
Seligmans. "I know it's true,” he said, “because I was standing at the
head of the stairs leading to the ballroom of the Mayflower H</span><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">otel when she and Ike came by. She staggered and Ike took her
arm and said, “Do you think you can make it, Mamie?'" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"You see," Wechsler said triumphantly. "I have
firsthand knowledge." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Of course I saw. And I explained to Wechsler how completely
natural it was for Ike to solicitously ask if she could make that steep flight
of stairs. And, of course, Wechsler did not believe me because he did not want
to. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .2pt; margin: 0.2pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I will say now, what I said to him: I have been with Mamie in
all sorts of circumstances, at big parties and small gatherings of intimate
friends; sometimes alone, except for my wife or Ike; sometimes at celebrations
or less-happy occasions; in my own house and hers and her father's house; but
never, no matter how convivial the groups, have I ever seen Mamie drink more
than her two hideous cocktails before dinner. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span>While on the subject
of rumors concerning the Eisenhowers, I must touch on the subject of Kay Summersby—Ike's
British driver during World War II. The scuttlebutt had him sleeping with her all
the way from Algiers to Berlin. Of this I have no firsthand knowledge. Only
once did I hear her name mentioned in the Eisenhower house. That was when Ike
was briefly president of Columbia University. Mamie said to Ruth, "Summersby's
book came out today."</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">We dropped the subject like a hot potato. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The whole business was completely out of key with what I knew
of Ike's character, but in wartime you can never be sure how men will act. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Both my wives have told me that I am incurably naive about such
things and perhaps I am. Kay was an attractive girl, a tall, slim brunette with
a nice sense of humor, plenty of courage and a crackerjack bridge player, as
was Ike. Certainly Ike enjoyed her company. And the aura of his fame and the
agony of his spirit at times, were quite enough to make any girl fall in love with
him. In the camaraderie of long, weary hours of driving over hideous roads
through horrible weather and of perils shared, they may have become more
intimate. Or they may not. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">It would seem that after the war Kay was not inclined to deny
the rumors whether true or not. The editor of Summersby’s memoir, <i>Eisenhower
Was My Boss,</i> told me that she once laughingly suggested that her book be
called, <i>My Three Years Under Eisenhower.</i> </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The attitude of the Army was expressed by a General Blimp,
whom I interviewed at the Pentagon on another subject. When Summersby's name
was mentioned, he snorted, "That girl! She ought to have slept with him,
been honored by it and kept her damned her mouth shut!" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Obviously General Blimp—I have honestly forgotten his real
name—believed the rumors. However, Army officers are notorious gossips, as
inclined to believe the worst as any suburban housewife. Personally I cannot
deny </span><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">the rumor as categorically as I can the story of
Mamie's drinking, but I consider it too dubious for credence. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">One
of our happiest times with the Eisenhowers was I was commissioned to write a
series of articles for <i>Liberty </i>magazine about all the candidates for
president in the 1948 election — Truman, Dewey, Vandenberg, Stassen, Taft, when
Mamie invited Ruth, Denny and me to visit them at Quarters One in the spring of
1947. Denny, was of course, in school and having some trouble with his studies.
When I told his headmaster that I was taking my son out of school for three
days to visit General and Mrs. Eisenhower, Tony Barber protested that it would
set him in his studies and endanger his passing. Rather rudely I'm afraid, but I
knew Tony well enough to say it with a smile, "Tony, Denny will learn more
and get more inspiration in three days with General Eisenhower than in three
months of school." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I
was quite right. Denny had breakfasted every morning alone with Ike—it was too
early for Mamie or Ruth and myself. He would be full of his talk with the
General, who had the happy gift of communicating with people of any age. The
upshot was that Denny</span><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"> scored much higher
marks in his examinations than anyone expected. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">One night during our stay, the Eisenhowers had to go to a
formal function, so Ruth and I went to the movie theater on the post. As they
were using their regular driver, Sergeant Dry, Ike assigned Sergeant Moaney to
drive us. Not wanting to keep Moaney up we insisted, against his will, that he not
call for us after the show. When the movie was over, we rather regretted our
consideration because the whole fort looked black and empty and there was no
place to telephone for a cab. However, I saw a sergeant <b>in </b>a jeep and
asked him for a lift. When he asked where we were going, I said, "Quarters
One.” That was one occasion when I literally saw a man's eyes bug out. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">When we got home, we found General Walter Bedell Smith being
entertained by Denny. Smith had just arrived from Russia where he was our ambassador
and was to be our fellow houseguest. “Beetle” Smith had been Ike's Chief of
Staff, and, perhaps, his most intimate friend in SHAEF. He was a thin, gray man
who looked inadequate in his civilian clothes—a deceptive appearance, for he
had a brilliant mind and a Prussian attitude toward<i> </i>discipline. He was a
loyal and devoted friend and his staff work played a major, if little known, part
in the great Allied victories. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The Eisenhowers soon returned from their party. When we told
Mamie how we had, gotten home from the movies she was horrified. "You should
not have done that," she said sharply. "Now it will be all over the
post that we don't take proper care of our guests." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Moral: an Army post is a very small town where even the Chief
of Staff's wife worries about what the neighbors think. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The following day Lord and Lady Halifax came to tea. I had
followed the career of Edward Wood, 1<sup>st</sup> Earl of Halifax and greatly
admired the diplomatic dexterity and humane wisdom he had displayed in three terribly
difficult posts—Viceroy of India, British Foreign<b> </b>Secretary in 1939 and
wartime British Ambassador to the United States. Meeting him was no letdown. He
seemed to me the very acme<b> </b>of a British aristocrat. That is a dirty word
in these days, but when exemplified in a man like Halifax, a great public servant
who worked hard and skillfully, not just for his class and the Empire (another
dirty word) but for all the people of Britain, “aristocrat” takes on the Greek
meaning of the word—one of the best. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Halifax was tall and very thin. He had beautifully modeled features
and a merry eye. He had been born with an atrophied left arm and no left hand.
His artificial hand was encased in a gray glove that was formed with the fingers
loosely closed so there was a space between them and the thumb into which he stuck
his long cigarette holder when he wanted his other hand free. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Lady Halifax is less vivid in my memory, a sweet, gray-haired
English lady. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">After we had chatted for a few moments an elaborate tea
service was brought in, followed by trays of thin bread-and-butter sandwiches,
English crumpets and little cakes. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 2.4pt; margin: 2.4pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Ike said, "Would you rather have a drink, Edward?” </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"To tell the truth ... " Lord Halifax began, when
Mamie interrupted him. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"No you don't. I worked all afternoon getting up the
sort of tea Ike said you used to have in England. You'll take tea! <i style="mso-bidi-font-style: normal;">Then </i>you can have a drink..." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"Tea, of course," laughed Halifax. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">We all had tea, followed by drinks with good talk throughout.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In the summer of 1947, John Eisenhower's engagement was
announced to Barbara Thompson, the daughter of Colonel Percy Thompson who, like
John, was with our occupation forces in Vienna. Soon afterward Mamie telephoned
Ruth, who had started a dress shop in Cedarhurst, saying that Barbara was coming
home alone on a transport and would Ruth take her under her wing and get her
some good-looking clothes so that she would be properly equipped to meet their
friends in Washington. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">On the appointed day I drove to Fort Hamilton in Brooklyn to
pick up Barbara. She turned out to be very pretty and sweet. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">An Army brat, she was wise in the ways of the service and incredibly
innocent of the world outside. As we drove along the Belt Parkway toward
Cedarhurst, Barbara said, “Mr. Hatch, will you tell me what I'm getting
into?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"How do you mean?" I asked. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"Well, when the ship got to quarantine, all those reporters
came aboard, taking pictures and asking questions. I thought John was just
another Army officer, but I guess I was wrong." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"You sure were," I said. "Before you get through
you may find you're married to the son of the President of the United States."
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Barbara and John were married in Fort Monroe at Old Point
Comfort, Virginia, where her father was then stationed. <span style="mso-bidi-font-style: italic;"><span style="mso-spacerun: yes;"> </span>We </span>were asked to the wedding,
but in a fit of misguided economy, I didn’t go. I have always regretted it. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The young Eisenhowers somehow managed to retain their
engaging innocence for many years. In the winter of 1950 they came out to
Cedarhurst with Ike, who was then President of Columbia University. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">John and Barbara got me aside and said, "We've never
been to a New York nightclub, and we thought of going to one tonight. Someone
suggested the Latin Quarter. Is that good?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I told him that it was an excellent choice. John asked,
"Is it very expensive?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I said, "Well, rather. How much did you plan to spend?"
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">John answered, "I've got twenty-five dollars." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I said, "Oh, dear." Then I called across the room.
"General Ike, these kids want to go to a nightclub. How about giving them
fifty bucks so they can do it right?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Ike grinned and said, "Alden, why do you put the bee on
me?" But he handed over the fifty dollars. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I had no compunction because Ike had just sold<i style="mso-bidi-font-style: normal;"> Crusade in Europe </i>to Doubleday for
$650,000 [$6.6 million today]. A deal had been arranged with the Bureau of
Internal Revenue that since his book was supposedly a one-shot deal, the result
of all his lifetime experience, the money would be regarded as capital gains.
Ike was the only person who ever got away with that. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">On another occasion John and I were discussing this. John
said, “I don’t altogether like it.”</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">“Why not?”</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"The responsibility of someday inheriting all that money
worries me.” </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Very gently I said, "John, it just ain't that much
money.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In 1947, General Eisenhower had gone as far as he could go in
his profession. He wanted to retire as Chief of Staff in 1948, partly as he said
to me, "So Brad (General Omar Bradley) can have a crack at it.” </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">At the same time he was too young to lapse into desuetude.
"I do not feel that I am about to stumble over my beard,” he said to me.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Where to go from there? Of course several of the great corporations
had offered him a huge salary to become their CEO, but that did not comport
with his idea of integrity. "I don't want to use the fame I gained serving
my country for personal profit," he said to me. Nor did he want to enter
politics. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">At Potsdam in 1945, President Truman had told him that if he
wanted to run for President in 1948, he would back him. Ike had been
flabbergasted and laughed it off. He was very conscious of the fact that the
American people listened when he spoke because they believed he had no selfish or
partisan object. To run for office would destroy their confidence in his
impartiality. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">There were times when Ike talked of a cottage in the
Carolinas and books to write; but he felt impelled by a sense of obligation to
the men and women who had served and sacrificed under him to take a more active
role and to use his utmost powers to achieve the peace for which they had
fought and died. He wanted a position that would give him a platform from which
he could speak and be heard. From 1946 on, he was searching for the right job. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></p>
<p align="center" class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none; text-indent: 27pt;"><span style="font-size: medium;"><b style="font-family: verdana; mso-bidi-font-weight: normal;"><span color="windowtext" style="line-height: 115%; mso-bidi-font-size: 12.0pt;">PREXY EISENHOWER</span></b></span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The Trustees of Columbia University had been looking for a
President for two years. Frank Fackenthal, the acting President, was a fine
scholar and a good administrator, but the trustees felt they needed a man with
national prestige to replace retired President Nicholas Murray Butler; and a
more genial character to raise the huge sums necessary to keep the university
going. They interviewed a number of possible candidates, none of whom seemed
just right. After one of these negative interviews, six of the trustees were
riding downtown in one limousine discussing the problem, when Thomas J. Watson,
the austere head of International Business Machines suddenly said, "What
about Ike?” </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Columbia trustee Thomas Parkinson told me that every man in
the car agreed it would be great… "If we can get him." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">When Eisenhower received an invitation to meet with two of
the Columbia Trustees, Watson and Parkinson, to discuss an important matter, he
thought they were after his brother Milton for the presidency. So did Milton. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The meeting took place in the Thayer Hotel at West Point.
When the trustees offered Ike the presidency he was literally astounded. He
said, "You don't want me," He said, "Go to see the Eisenhower
with brains!" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">More seriously he continued, "The President of Columbia
should be a scholar of renown; one who knows his way around </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"We have many fine scholars on the campus," Watson
said. "We are seeking a leader." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">So it was Ike they wanted. The more Eisenhower thought about
it the better he liked the idea. Though he recognized the difficulties in his
lack of scholarship and training he said to me—and many others—"You know
how much I want to work for the peace of the world and to influence young people.
I think Columbia is a place where I can make my ideas known without engaging in
partisan politics." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">However, he left it up to Mamie to decide, saying, "Up
to now our orders have always come from above and we had no choice. You have
always gone along. This time you have to decide." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Mamie told me she did not want to go to Columbia. She
realized that it would mean more of the fishbowl publicity-haunted life she
hated. In addition she dreaded living in New York; the crowds, the noise, the
pressures, quite literally frightened her. But she could see that Ike was
enthusiastic about the job, and she believed it would be good for him. So she
said, "I think you ought to take it.” </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">There was one other slight hitch. The President of Columbia
was required to be an Episcopalian (Anglican) by the original charter of King's
College. Ike was not of that persuasion. Though he was essentially religious, he
was not wedded to any particular sect any more than he was to any political
party. He said, “I am not about to join a church just to get a job.”</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The requirement was dropped. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The announcement that General Eisenhower had accepted the
presidency of Columbia caused bewilderment and anguish among New York intellectuals.
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I happened to be in town that day seeing editors and lunching
with journalists. Knowing I was a friend of the General, they asked me why he
had been chosen and why he had accepted it. I said, "I don't know, but
I'll find out. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I telephoned Walter Davenport of <i style="mso-bidi-font-style: normal;">Collier’s </i>magazine and asked him if he would like me to interview
General Eisenhower on his new job. Davenport jumped at it. Then I called Ike at
Quarters One and told him about the confusion in New York and suggested that I write
about his thinking on the matter for Collier’s. He thought it was a good idea and
asked me to come to Washington. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Once again, he completely opened his heart to me, giving me
the basis of a splendid article. However, that did not answer the question of
why Columbia had chosen him. To find that out I interviewed two of the trustees—Thomas
Parkinson, President of The Equitable Life Assurance Society and Marcellus
Hartley Dodge, President of Remington Arms. We met at Mr. Parkinson's spacious
Director's Room. The three of us sat at the big mahogany director's table. It
was hardly the sort of place I prefer for an interview, but it went off well.
Parkinson was a round, jovial man whose geniality concealed a steel-trap mind
and excessive caution. Marcy Dodge was small, thin and wiry and one of the
finest, most courteous gentlemen I ever met. Throughout the interview Parkinson
took the lead, telling me exactly what he wanted me to know, no more, no less. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Toward the end Dodge hesitantly suggested that they might
like to see the article, before it was published. Parkinson vetoed that.
"We don't want to assume any responsibility for what Mr. Hatch
writes," he said. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The morning that I finished the article and was about to deliver
it to <i style="mso-bidi-font-style: normal;">Collier’s</i>, Mr. Dodge called me
up in Cedarhurst. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Very embarrassed he said, "Tom Parkinson didn't want me
to do this, but I would like very much to see the article. There are some
things about the situation at Columbia you have not been told, and you might inadvertently
make things more difficult for General Eisenhower." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I told Mr. Dodge that I had promised the article to Davenport
by three-thirty that afternoon, but that if we could meet for lunch or
something I would show it to him. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">You could fairly hear the wheels revolving in his head as he weighed
the necessity of breaking some important luncheon date. Then he said, "All
right. Meet me at the Empire Club in the Empire State Building. I'll get a
private dining room so we can talk. But please, never tell Parkinson." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"I won't," I promised. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The Empire Club was very handsome and tycoonish, with finely
paneled rooms, thick carpets, discreet servants and superb views of New York
City. Mr. Dodge escorted Ruth and me to a private dining room where two liveried
waiters were in constant attendance. We had drinks and an excellent lunch. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Then the waiters were shooed out, and Dodge read the article
making a few notes. After that he said, "What you don't realize is that
the Columbia faculty are somewhat upset by our appointing the General. Fackenthal
was their man—one of them who had come up through the ranks, as it were. Also,
they have the usual intellectual prejudice against the military. Fackenthal is
very disappointed and so are they." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">“What can I do about that?” </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"You can put in some nice things about Fackenthal"
Dodge said. "It may make it easier for Ike." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">We worked out a couple of paragraphs, which I wrote as an
insert. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Walter Davenport was delighted with the article, but he said
it was too long. "What are you going to cut?" I asked. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"For one thing, that stuff about Fackenthal." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"Please don't do that," I said, and explained why. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Walter
immediately agreed to cut something else. Everyone wanted to help Ike in those
days—except the faculty of Columbia. Though, at Ike's request, I had been very
careful to say nothing about the growing sentiment in both major political
parties to nominate Eisenhower for President in 1948, <i style="mso-bidi-font-style: normal;">Collier’s</i> published my piece as the feature story. The portrait of
Ike on the cover had a ghostly White House as background. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">General
Eisenhower retired as Chief of Staff in February 1948. He took two months off.
Though Mamie had encouraged him to accept the Presidency of Columbia, Ike knew
that she wanted to live in New York about as much as she wanted to live on
Devil's Island. To make things easier for her he bought her the finest car he
could obtain, a Chrysler Imperial limousine. When he told her about it Mamie
said, "What a beautiful present!" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Ike
looked a little embarrassed. "There is a slight hitch," he said.
"I put my lifetime savings into it, but that wasn't quite enough. Can you
lend me a thousand dollars, Mamie?"</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">A
five-star general is never retired. Eisenhower still drew his full pay and was
entitled to two Army aides.<span style="mso-tab-count: 1;"> </span> </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In
April the Eisenhowers started for New York in the Chrysler driven by Sergeant
Leonard Dry. As they maneuvered through t</span><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">he
heavy traffic on old Route 1, Ike said, "Well, Mamie, we're driving to New
York in our capital.” </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">This was only temporarily true. During his two month vacation
Eisenhower had written Crusade in Europe. It was a stupendous feat to have
produced a book of nearly six hundred pages in six weeks. True he had the help
of several Doubleday editors, four secretaries to whom he dictated alternately
like Napoleon—and several aides running around checking facts. Nevertheless, the
editors have told me that he dictated every word of it himself and remembered
the location of almost every army unit—American and German—that he mentioned.
The aides and editors, checking through the huge mass of military documents,
for the most part merely confirmed the General's recollections. From a writer's
point of view, that was an even more remarkable tour de force than the
campaigns themselves. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The Eisenhowers moved into the President's House at Columbia
in April 1948. Superficially everything was great, but beneath the surface the
majority of the faculty were out to get him, and eventually they did. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Almost immediately Ruth and I were invited to have dinner
with the Eisenhowers. On that occasion I extended to the General an invitation
from George Purves of the Wyandanch Club to go trout fishing. Ike accepted and
the expedition was arranged for the second Monday in May when presumably few
members would be present.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Wyandanch was a sportsmen's club at St. James, Long Island.
It owned hundreds of acres of fields for shooting, and clear swift trout streams,
which were kept fully stocked. I was not a member <b>of </b>the club. It was
far too expensive—the dues were three or four thousand dollars a year. In
addition, I was one of the world's worst fishermen, being too impatient and
unlucky to boot. I could sit in a boat in the Gulfstream surrounded by fishing
cruisers hauling in sailfish as fast as they could. Not only would I not catch
a fish, but nobody in my boat would get so much as a nibble. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .2pt; margin: 0.2pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">As we planned the expedition to Wyandanch, only club
president Newbold Herrick, George Purves, the General and me would be present.
But Monday, May 10<sup>th</sup> turned out to be the first beautiful day of the
season—full summer in the fresh glory of May. The General fished in the morning
and caught nothing. When we went in to lunch a dozen members were present,
lured out by the lovely weather. Their double-takes on being introduced to the
General were great fun to watch. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">After lunch George and Newbold conferred with the oldest guide
about where Ike should fish. They rigged his pole and selected the fly with the
greatest care. I rigged my own pole. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">We all drove to the head of the number one stream—freshly stocked.
Ike started out with the guide. George and Newbold followed. They knew they did
not have a chance of catching anything after the General had roiled the waters;
they just wanted to watch him fish. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">As a boy of four I contracted tuberculosis of the bone
resulting in a shriveled left leg. I have used crutches all my life. Standing
forlornly on the bank I shouted, "What am I supposed to do, George? I
can't walk down that stream on crutches." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Very off-hand George said, "Throw a line into that lake
over there. You might catch something." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"><span style="mso-tab-count: 1;"> </span>There was
nothing else to do, so I followed his advice. On my second cast, Bang! I hooked
a beauty. But I was in a spot. I couldn't handle the rod, landing net and
crutches all at once. Playing the fish I moved close to the edge of the lake
and deliberately fell down. Then I grabbed the net and got him. Twice more in
twenty minutes I went through this performance. Then I went back to the club
with two big trout and a small-mouth bass. An hour later General Ike and party
turned up with one tiny trout just over the legal limit. It was my one fishing
triumph. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">From the club I took the General back to my house, Somerleas,
where Ruth and Mamie joined us. As we sat talking and drinking in that superb
evening the world was at its very best.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">At one point the subject of flying came up and Ike mentioned that
he earned a pilot’s license. He said casually, “You know what I really love to
do? Take a Piper Cub up high, take my hands and feet off the controls and see
what the damned thing will do.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">“My God, Mamie!” Ruth shrieked. “Did you hear that?” </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Mamie shrugged.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The general looking out over the salt marshes, all green and
gold between strips of deep blue water, paid Somerleas its finest compliment.
“I could sit here forever," said Ike. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Eisenhower's Presidency of Columbia was subject to many interruptions.
The first was political. After sixteen years of Democratic rule the Republicans
desperately needed a winner. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Back in January, Senator Charles W. Tobey and Mr. Leonard V.
Finder, Publisher of the <i style="mso-bidi-font-style: normal;">Manchester Evening-Leader</i>
had entered Eisenhower’s name in the New Hampshire presidential primary. Ike was
tempted. He was bone-weary, anxious for a comparatively peaceful life; and he
knew the rather dismal history of generals in the White House. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">On the other hand was his genuine feeling of obligation to
the American people and the knowledge that as President he could exert
tremendous influence on the shape of the future. Let us not rule out ambition,
which every American boy of his era must have felt at one time or another to be
President. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In the end he wrote a Shermanesque refusal to Finder saying,
"It is my conviction that the necessary and wise subordination of the
military to civil power will be best sustained … when lifelong professional
soldiers, in the absence of some obvious and overriding reason, abstain from
seeking high political office … Nothing in the international or domestic
situation especially qualifies (me) for the most important office in the world.
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"In any event, my decision to remove myself completely
from the political scene is definite and positive … I could not accept the nomination
even under the remote circumstance that it were tendered me." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In private Eisenhower said, "I see no reason why I
should allow the Republicans to use me as a catspaw to regain the presidency."
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Commenting on this, John said to me, "Of course, Father
has no false modesty." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">So much for the Republicans. They went off happily
politicking at their National Convention, in which the leading candidates of
the liberal and internationalist wing were Governor Thomas E. Dewey of New
York, Senator Arthur H. Vandenberg of Michigan and former Governor Harold Stassen
of Minnesota. The conservative, neo-isolationist front-runners were Senator Taft
and Speaker of the House, Joseph W. Martin. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The Democrats were desperate. President Harry S. Truman was
at his nadir of popularity. The party chieftains <i style="mso-bidi-font-style: normal;">knew </i>he could not win. In their frantic search for a candidate
outstanding and popular enough to take the nomination away from a President in
office they approached Eisenhower, who, true to his West Point training, had
never voted or joined a political party, though all his instincts, based on his
youth in Republican Kansas, and his natural conservatism made him at heart a
Republican. However, to everyone's surprise, Eisenhower did not repeat the flat
denial he had given the Republicans; he said nothing. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">After a bitter battle at the Republican Convention late in June,
Governor Dewey was nominated. He looked like a sure winner unless Ike accepted
the Democratic Offer. Rumors flew. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In June <i style="mso-bidi-font-style: normal;">Parent's
Magazine</i> asked me to write a brief biography of General Eisenhower's first
grandson, David, who was three months old. I got permission to do so from the
Eisenhowers who asked us to lunch on the Fourth of July so we could photograph
the baby.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit9q_JJ0d7EpVyoJmhbWZdnFLzE7gpqJTFfgOQp8tbW-4F06enScOJTXFRSrwdevchYbxllsCsmT3NtfOaeg4_6umxOR9Z9oLC9L5Gnz267wK5ISS2uckfhz6FCyawLuY8cjvbt3hvnfBKA0I7uAwSI1clWBuzHhDiwODeXCegmljfc7ZQgXDZ4P4JqPM/s670/%232%20ILLUS%20Ike,%20MamieNG.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="670" data-original-width="522" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit9q_JJ0d7EpVyoJmhbWZdnFLzE7gpqJTFfgOQp8tbW-4F06enScOJTXFRSrwdevchYbxllsCsmT3NtfOaeg4_6umxOR9Z9oLC9L5Gnz267wK5ISS2uckfhz6FCyawLuY8cjvbt3hvnfBKA0I7uAwSI1clWBuzHhDiwODeXCegmljfc7ZQgXDZ4P4JqPM/w498-h640/%232%20ILLUS%20Ike,%20MamieNG.png" width="498" /></a></div><p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><br /></p><p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span>As Ruth and I drove
through 125th Street, my eye caught a bright red headline: <i style="mso-bidi-font-style: normal;">IKE WILL ACCEPT.<b style="mso-bidi-font-weight: normal;"> </b></i>We stopped
and bought the paper. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">When we reached the Eisenhower's house we found an unexpected
visitor—George Allen, who was President Truman's round, merry court jester and
political fixer—and hatchet man. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">It soon became evident that Allen had come on a mission from
the President to plead with Ike to make another positive denial that he would
accept the Democratic nomination. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Of course our newspaper was just what Allen needed to clinch
his argument. We all sat in the Eisenhower’s little upstairs sitting room while
Allen read it aloud, mouthing the phrases with unctuous emphasis. According to
some obscure Democratic Congressman, Ike had definitely promised to run if
nominated. The General got madder and madder. His face became turkey-wattle red
and he snorted violently at each innuendo. "I never saw that fellow in my
life," he said. "He came to my office, but never got past the receptionist."
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"All the same, you've got to say <i style="mso-bidi-font-style: normal;">something</i>," Allen argued. "Otherwise the Convention might
nominate you by acclamation. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Then what would you do?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"I'm sure going to look like a darn fool," Ike
muttered, "twice refusing a crown that wasn't offered to me even once."
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Nevertheless, the following morning the newspapers carried
Ike's unequivocal statement that under no circumstances would he accept the
Democratic nomination. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The next time I saw Eisenhower I said to him, "You knew
the way things were going that you would have to speak out. Why did you wait so
long?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Very slowly Ike said, "I waited to see if the
Republicans would nominate someone acceptable." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"Do you mean that if Taft or Joe Martin had been nominated…?"
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"I'd have done something," Ike snapped. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I took that to mean that if a neo-isolationist had been nominated
Eisenhower might have made himself available to the Democrats. Though, as I
have said, his inclinations were definitely Republican, they had not yet been
fixed in the mold of partisanship to the extent that, as he phrased it, he
would be willing to see "all the things I have worked for go down the
drain" rather then turn Democrat. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Later that summer of 1948, I wrote an article for <i style="mso-bidi-font-style: normal;">Harper’s </i>magazine called "The Men Around
Dewey." It was based on the fact that I, like almost everyone else in both
parties, believed that Truman did not stand a chance. Without exactly saying so
I wrote about the men who would hold the different cabinet positions under
Dewey. In the course of it I interviewed a dozen probable appointees to the
Cabinet and kitchen cabinet advisers. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I had been told to handle it very tactfully, not ever
implying that they had 'already been chosen. When I talked with John Foster Dulles
I followed the technique of saying, "Now, Mr. Dulles, if you should be
offered Secretary of State what would be your attitude toward such and such?"
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">After a few such questions Mr. Dulles twinkled at me and
said, "Mr. Hatch, is there any doubt in your mind that if Dewey is elected,
I will be Secretary of State?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"NO, SIR!" I replied.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">All the men around Dewey seemed to me to be qualified, with
one exception. When I asked, "Who is his adviser on military
matters?" the answer was, "General Drum." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .45pt; margin: 0.45pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">General Hugh Drum, the Commander of the National Guard in
Governor Dewey’s state of New York. Drum was the type of soldier who, in the Atomic
Age, was still fighting World War I or possibly the Battle of Waterloo. General
Eisenhower, who was taking more and more interest in politics, asked me to give
him my opinion of Dewey's principal advisers. I mentioned a number of them
favorably and then said, "His military adviser is General Drum." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"That's a help," Ike growled. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">A few days later I interviewed Roger W. Straus who was very
close to Dewey. Again I brought up the question of the candidate's military
adviser and Straus said it was Drum. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">“Mr. Straus," I said," will you tell me why the
Governor is content with a second-rater when one of the greatest generals in the
world is sitting on his doorstep?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .45pt; margin: 0.45pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Straus' eyes flew wide open. "Eisenhower!" he
exclaimed. "Do you think Ike would consent to talk with the
Governor?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"I cannot speak for General Eisenhower," I said.
"But knowing him as well as I do, I cannot imagine his refusing to give
the man who will probably be our next President, the benefit of his military
knowledge." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">When I saw Governor Dewey, I asked him about military advice.
Smiling his little pussycat smile he said, "Mr. Hatch, within the next few
days you will read an announcement that, I think, will please you very much."
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">About a week later it was announced that General Eisenhower had
gone to Pawling, New York to brief Governor Dewey on the military stance of the
United States. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Meanwhile, my brief interview with the Governor had somewhat
disenchanted me. In the course of it I asked a set question. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"How do you account for the extraordinary loyalty of the
men around you? Dulles and Brownell who are neglecting fine law practices to
serve you—[Judge Charles D.] Breitel and [Former Editor of <i style="mso-bidi-font-style: normal;">Business Week</i>]<i style="mso-bidi-font-style: normal;"> </i>Elliot Bell,
who could command salaries many times what New York State is paying them.” </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Touching his silky mustache the Governor replied, "Perhaps
it is because I treat my associates, not as lackeys, but as my friends and
equals." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I went stiff with shock. All I could think was, "<i style="mso-bidi-font-style: normal;">You</i> condescend to treat John Foster Dulles,
a far greater and nobler man, as an equal!" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I must confess I trifled with truth in the <i style="mso-bidi-font-style: normal;">Harper's</i> article. After considerable
soul-searching I omitted Dewey's remark. I did so because, in spite of his arrogance,
I then believed that Dewey, with his brilliant counselors and excellent
administrative ability, would make a better President than Truman. If published
it, I thought, it might kill his chances. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The American people, God bless their acuity, caught on
anyhow! On October 11, 1948, the night before Eisenhower's official installation
as President of Columbia, there was a white tie reception in the rotunda of the
Low Memorial Library. However the brilliant the minds of the academic community
may be, they don't know how to give a party. This was the usual, sort of thing
with women in frumpy evening dresses and eminent scholars in ill-fitting, hired
tailcoats, uneasily sipping loathsome punch and nibbling dried up sandwiches
while they exchanged banalities or stared silently at one another. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The scene in General Eisenhower's private office just off the
rotunda was quite different. All his brothers were there, along with forty or
more of his intimate friends—generals, bankers, writers, politicians and even one
or two professors were packed into that small room drinking excellent scotch
and talking fast and furiously. There I learned how little hope even President
Truman's closest friends had for his election. George Allen, downing his umpteenth
scotch and soda, said, "I sure am going to enjoy Ike's inauguration tomorrow,
for I think it’s the last one I'll be going to for a long time." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">How wrong can you be? </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The next day we sat among 10,000 people on rows of chairs
that filled the campus square solidly to watch Eisenhower installed as
President of Columbia. Dark clouds flew overhead on a swift cold wind. College
presidents and distinguished academicians from all over the world trooped in two
by two in the academic procession, wearing the medieval robes and rainbow hoods
of the fabled universities from Oxford and Cambridge, Heidelberg,<i> </i>Salamanca,
the Sorbonne and Rome to those from China (not yet red), India, all the Far
East and South America; they had gathered to welcome the neophyte to their sacred
groves. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">There were the usual speeches followed by the presentation of
the golden key office. Then Eisenhower made a really touching oration
proclaiming his belief in the doctrine of academic freedom, and his own faith
in the American free enterprise system to which he owed so much. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">When he had finished, the procession reformed, now in
bright-omened sunshine. First came the macebearer properly stern, then the new
President trying to look equally solemn, but his gold-tasseled mortarboard was
tilted just a bit like an overseas cap and the wide grin would break out. As
General Eisenhower reached the bottom of the steps ten thousand people rose to
their feet in spontaneous homage. Pacing slowly the macebearer passed the
front-row seats where Mamie was sitting. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Suddenly Ike skipped out of line over to Mamie and whispered
something that made her laugh. Then he skipped agilely back again, and the
procession moved forward like a long black dragon with multicolored scales on
its back. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Of course every reporter rushed up to Mamie to ask what Ike
had said to her. "It was private," she replied. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Eisenhower later told me what he had said was, "Don't you
ever stand up because of me, Mamie!" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Most of Eisenhower's high hopes and idealistic plans for great
accomplishments at Columbia came to nothing—frustrated by the enmity of the faculty,
his frequent and necessary absences, and by his own unfamiliarity with an
environment to which he never had time to grow accustomed.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The few things he did accomplish were good—The Citizen's Education
Project for which he procured a grant of $450,000 from the Carnegie Corporation
that sent men and women specially trained at Teachers’ College to give courses
in citizenship and in all phases of government to Americans; the Institute of War
and Peace; the National Manpower Council and the School of International Affairs.
He was proudest of all for his part in founding the American Assembly, a
privately financed program of conferences in which representatives of Industry,
Labor, the Professions, <i style="mso-bidi-font-style: normal;">both </i>political
parties and the government regularly met at Arden House— the beautiful mansion
in the Ramapo Hills presented to Columbia by Averell Harriman—to discuss the
major problems that confront America. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Despite these very real accomplishments, Ike's Presidency of
Columbia cannot be considered successful from the University's point of view.
In fact, when Ike was on leave from Columbia to run for President in 1952, Marcy
Dodge telephoned me and said, </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"The trustees do not want Eisenhower back if he loses.
If we made an announcement to that effect, do you think it would have an adverse
effect on his campaign?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I replied, "It could be disastrous. Please hold
everything until the election. Then if he loses you can work something out."
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Dear Marcy kept the trustees muzzled. The question never came
up, of course, because Ike won. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">When Eisenhower first accepted the invitation to become President
of Columbia he had said to the trustees, "I shall belong to the Army as
long as I am above ground. On that basis I accept the honor you wish to confer
on me." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The first time the Army called him was due to the bitter
struggle over unification of the Armed Services into a single department under
a Secretary of Defense. The Army favored this eminently sensible arrangement, the
Air Force was willing, but the Navy, fearing to lose their favored position as
the senior service and other special perquisites, fought it bitterly. Even
after the bill had passed Congress and the Department of Defense had been set
up under Secretary James Forrestal, a most far-seeing and honorable man,
admirals sabotaged it in every way they could think of. So sulfurous was the infighting
that it drove overworked Secretary Forrestal literally insane. On May 22, 1949,
he jumped out of a 16<sup>th</sup>-floor window of Bethesda Naval Hospital.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .45pt; margin: 0.45pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Forrestal was replaced by Louis <span style="mso-bidi-font-weight: bold;">B. </span>Johnson whose pinchpenny policy and lack of even a rudimentary
knowledge of military matters left the United States almost defenseless just as
the Korean War loomed. Under these conditions the three services fought even
more bitterly among themselves over the inadequate appropriations granted the
Defense Department. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .2pt; margin: 0.2pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In August or early September 1949, Eisenhower went briefly to
Washington and succeeded in arranging a truce—a gentlemen's agreement as to the
testimony to be given by the Chiefs of Staff before the House Military Affairs
Committee on proposed changes in the Defense Department. Late in September I was
dining alone, with the Eisenhowers at Columbia when Sgt. Moaney brought a telephone
to the table and said, "General [Alfred M.] Gruenther wishes to speak to
the General." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Ike said, "Hello, Al. What happened at the
hearing?" As he listened his face grew stern. Then a red flush spread over
it and his eyes popped with anger. "No!" he snorted. "I can't
believe it! … Really? … Why? … Did he say that? … The son of a bitch has gone
back on everything he promised … Impossible … That's completely irresponsible!
… A damn lie! … What are we going to do, Al?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .2pt; margin: 0.2pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">At this point Ike's face was crimson. He was so enraged that
he did not care what he said—normally he never swore before Mamie. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .2pt; margin: 0.2pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">To spare him later embarrassment, I suggested to Mamie that
we have coffee in the library. It was a silent session, for neither of us could
think of anything to say. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 1.2pt; margin: 1.2pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In about half an hour Ike joined us still steaming. "Those
sons of bitches have reneged on everything they promised," he stormed.
"Things are in an awful mess. I cannot believe men can be so small, so
narrow-minded … so selfish! </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Then very solemnly he said, "I'd like to resign from the
Army and say what I really think—for once." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">That was the measure of Eisenhower's desperation. Of course
he did not resign. Instead he obeyed President Truman's plea that he come to Washington
and try to mediate the Battle of the Pentagon that, naturally, had become
public property. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">It was the most unpleasant assignment he ever undertook. The
vindictive bickering and senseless fury of the opposing admirals and generals,
backed by their partisans in the Congress, were incredible to a man of Eisenhower's
patriotic and fair-minded nature. Controlling his outrage he somehow managed to
work out a compromise between the contending forces. None of them liked it, but
using his full powers of persuasion and his enormous prestige with the American
people as a club, he brought them to a semblance of reason and saved the
Defense Department from a chaotic collapse. Agreement was reached in the nick
of time; the Korean War was only five months away. Though it is forgotten now,
this was one of Eisenhower's most signal services to his country. No man but
Ike could have done it. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .45pt; margin: 0.45pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">However it took a frightful toll of him. Sixteen-hour days of
meetings and negotiations were followed by sleepless nights of tossing and turning
as the rage he had bottled up all day burst forth in private and sent bile boiling
through his system. Mamie described those nights to me, and told how, even in
snatches of sleep, he would cry out against the men who were putting their selfish
partisan motives before the safety of their country. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">When it was all over, in January 1950, Ike had that first·
violent attack of gastro-enteritis. He was in Walter Reed Hospital for several
weeks. When next I saw Ike, the change was unhappily evident. He was thinner
and much of his bounce was gone. So were some of his optimism and his geniality.
He no longer roared out his hearty laughter, nor could he seem to relax
completely. There was always a sense of restlessness. He was more guarded even
among friends. Though not yet old, he was no longer young. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">He had been a chain smoker—reportedly four packs a day during
the war. Now on Dr. Howard<i> </i>Snyder's orders he had quit the habit. I said
to him, "Do you think you'll ever take up smoking again, General?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"I don't know," said Ike, "but I know darn well
that I'll never give it up again!" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></p>
<p align="center" class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none; text-indent: 27pt;"><span style="font-size: medium;"><b style="font-family: verdana; mso-bidi-font-weight: normal;"><span color="windowtext" style="line-height: 115%; mso-bidi-font-size: 12.0pt;">AN ASIDE</span></b></span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">There was a complete change in my own life in 1949. Ruth fell
in love with a mutual friend and asked me to give her a divorce. At her
insistence I went to Las Vegas in June. While there I had the good fortune to
meet a lovely young lady who was touring the west with her mother. Allene
Pomeroy (Squeaky) Gaty and I were married in September 1950. </span></p><p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></p>
<p align="center" class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none; text-indent: 27pt;"><span style="font-size: medium;"><b style="font-family: verdana; mso-bidi-font-weight: normal;"><span color="windowtext" style="line-height: 115%; mso-bidi-font-size: 12.0pt;">PRESIDENT EISENHOWER</span></b></span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">During the last months of Eisenhower's tenure at Columbia the
pressures on him to run for President began to build up again. The Liberal wing
of the Republican Party had been discredited by Dewey's surprising defeat.
Senator Taft, heading the Conservative element, was the odds-on favorite to win
the nomination in 1952. The Liberals knew that their only chance was to induce
Ike to run. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">There was no question now as to which party Eisenhower
favored. Though he still said that if either of the great parties spontaneously
drafted a man it would be difficult to refuse, he privately added, "I
cannot imagine running as a Democrat." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Eisenhower
had deliberately learned a lot about economics. As was his way, he went to the
top for his information—which to him meant the great New York bankers and industrial
leaders with whom he was in constant contact. They taught him pre-Keynesian
fiscal theories which he took as gospel. This made him rigidly
ultra-conservative in his thinking about financial matters though he remained
comparatively liberal in his attitude toward labor, education and most other
things. Nor did his anxiety to promote American cooperation in world affairs
change. Though his economic orthodoxy worried me, foreign policy seemed much
more vital, and I reckoned that if he became P</span><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">resident
the realities of government finance would soon change his attitude about economics—which
it did. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Ever since 1947, except for a few months in 1948, I had been
gently needling Ike to enter politics whenever the opportunity arose, for I
believed that, with his breadth of vision, his humanity, and the leverage of
the trust which people had in him—not only Americans, but also people all over
the world—he great would make a great President. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">As early as September 1949, I brought Eisenhower a message
from former Governor Morley Griswold of Nevada who said, "Tell Ike that if
he will run for the Republican nomination in 1952, I guarantee to deliver to
him the following states: Washington, Oregon, Montana, Wyoming, Utah, Nevada
and possibly California.” </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I remember a small dinner party at Columbia in the spring of
1950 at which Eisenhower's aide, Lt. Col. Craig Cannon and Major Robert Schulz
were present. Seizing the opportunity, which the conversation had presented, I
sounded off on Eisenhower's patriotic duty to make himself available to the
Republicans—the argument that always touched him most.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">We all left rather early, as we knew Ike still retained the
army habit of rising with roosters. In the elevator Cannon said, "Come on
back to my apartment for a drink, Alden. I want to have a serious talk with
you." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">When we got there, Cannon and Schulz, both utterly devoted to
their general, attacked me for urging Ike to enter politics. Cannon said very
earnestly, "Please layoff this President thing, Alden. Ike is so sensitive
about his honor; he is completely honest and is so proud of the trust people
have in him, that the ordinary political mudslinging, which is just part of the
game to professional politicians, will kill him." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"I think you underrate Ike," I answered. "He's
tougher than you think. Otherwise he could not have borne the strain of the
great and perilous command decisions he had to make, decisions that inevitably
cost the lives of thousands of young men for whom he felt a deep personal
responsibility." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"That's different," Cannon said. When he chose an Army
career, he accepted such things as inevitable. Though he agonized over them, he
was psychologically prepared for them. He did his best; left nothing undone
that could ensure victory and left the rest in the hands of God. Though things
went badly in a few cases—damn few as we all know—everyone knew he had done his
best and there was never a question of his complete integrity. But in politics
his integrity will be constantly questioned. I dread the effect on him. You
don't know him as well as we do." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Equally earnestly I said, "Craig, I agree you are more intimate
with Ike than I, but perhaps for that very reason my judgment may be better
than yours. I think he can take it. There is a risk, I admit, but though I love
and revere him I want him to take that risk because I feel that his becoming
President is so important for America and for the whole damned world." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 1.65pt; margin: 1.65pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">There it was. Though we talked in circles for two hours or
more, neither of us yielded. As it turned out, it did not matter much, because
events soon removed Eisenhower from whatever small influence I—or Craig
Cannon—had upon him. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">With the formation of the North Atlantic Treaty Organization
President Truman named Ike Supreme Commander of the nascent NATO forces. He was
the obvious choice, the one man <i style="mso-bidi-font-style: normal;">all </i>the
jealous, mutually suspicious partners in the alliance trusted, the one man who might
be able to put it together and make it work. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span>Ike answered the
Presidential summons with a heavy heart, well knowing the immense difficulties
of this new task. Yet had he not done it before? Many of his friends both in
the Armed Services and civilian life begged him not to take the post. They said
that attempting to build a conglomerate military force made up of bits and pieces
from so many nations with different arms, different habits and opposite
national objectives, without the cohesive pressure of actual war, was a hopeless
task that might dim his bright fame. They said he was a fool to try. There was
another reason that nobody mentioned because it would have only made him more
adamant. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Little as Mamie had liked Columbia, she dreaded this move
even more. But she did not hesitate either. As soon as word came from
Washington she began packing. There was an immense amount to be done. All the
Eisenhowers’ personal possessions had to be separated from the Columbia
furnishings and either sent to storage or to Europe. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">One day I asked her, "Why go to all this trouble? You
could leave the stuff here. The General is only on leave from Columbia; and
you'll be coming back when this assignment is over." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In a completely matter of fact tone Mamie mentioned the thing
everyone had avoided. "Sure we'll come back if we can," she said,
"but even in Western Europe there are about twenty million Communists and every
one of them will be out to get Ike. You just can't be sure."</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Ike was perfectly aware of all these things but he never had
a moment's hesitation about accepting the Supreme Command. It was a thing he
had to do. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">General Eisenhower's success in NATO is a matter of history
to which I can add no new information. Nor had I anything to do with his
eventual decision to run for the Republican nomination for President in 1952. I
was only an onlooker during his campaign for the nomination and watched the
neck-and-neck finish between him and Taft on television. But the moment Ike was
nominated I decided to get into the campaign, perhaps write a piece about the <i style="mso-bidi-font-style: normal;">Men Around Eisenhower</i> as I had for
Dewey—not that it had done him much good. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">After their convention the Republicans rested while the
Democrats nominated Governor Adlai Stevenson of Illinois—the best man they could
have picked. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">When the Democratic Convention ended, I telephoned James C.
Hagerty, Eisenhower's press secretary, and told him that I would like to come
to Denver and do some writing that might help Ike. Jim Hagerty said, "Come
on. We’ll fix you up." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Squeaky and I arrived at the Brown Palace Hotel in Denver
late one evening in July. The hotel looked like an enormous wedge of chocolate
cake standing on a triangular lot in the middle of the city. It was built
around a central well ten stories high with balconies running around it on
every floor. Republican headquarters were a gopher's warren of rooms on the
mezzanine and second floor. The Eisenhowers had the Presidential suite on the
top floor, though when they slept at all it was usually in the Douds’ house on
Lafayette Street where Mamie had grown up. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I went to the desk to register but no room had been reserved
for us. Desperately I called Jim Hagerty who said, "There's been a little
difficulty. Come on up and see me." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Even that early in the campaign Jim looked haggard. He
greeted us—we were old friends—and explained that the governor of some state
had arrived unexpectedly and he had to give him our room. "I've got you in
a hotel down the street," Jim said. "I hope you don't mind." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"Of course not. Governors come first." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Then Jim wearily wiped his brow and said, "I've never
been in a campaign like this one. Usually the candidate doesn't get downstairs
until about ten o'clock. Yesterday morning I got to my office bright and early
at eight-thirty and everybody said 'Where have you been? The General's been
asking for you since seven-thirty.’" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Next to handing Ike ninety-two of New York's ninety-six votes
at the convention, Governor Dewey's greatest gift to the candidate was Jim
Hagerty. Jim was a great old newspaperman who had been Dewey's press secretary
for many years. There was nothing he did not know about politics and handling
the press, with whom he was very popular. </span></p><p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></p><p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></p><p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></p><div class="separator" style="clear: both; text-align: center;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgffm1wW0SpqigFi_1kiQoKpLL5BOiyd8UXZgUoGbChOuq_oakF2wyv3oOGa7Gl7CXgZcF40sGjypoqPmBcICJebH2O_c7MOduB3EarkGWq_NoV50UdYwvQdI_mH8bOyfRc9EYX5L6LG9P0MMZ6jD2KTaB-umG2M-UVHOs3em7i-5ydfd_Xsde_CwmZqfI/s640/%234%20ILLUS%20Ike%20&%20Hagerty%20.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="545" data-original-width="640" height="341" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgffm1wW0SpqigFi_1kiQoKpLL5BOiyd8UXZgUoGbChOuq_oakF2wyv3oOGa7Gl7CXgZcF40sGjypoqPmBcICJebH2O_c7MOduB3EarkGWq_NoV50UdYwvQdI_mH8bOyfRc9EYX5L6LG9P0MMZ6jD2KTaB-umG2M-UVHOs3em7i-5ydfd_Xsde_CwmZqfI/w400-h341/%234%20ILLUS%20Ike%20&%20Hagerty%20.jpg" width="400" /></a></span></div><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"><br /></span><p></p><p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Ike's campaign for the nomination had been a disaster
presided over by incompetent amateurs until Dewey and Nassau County Executive
Russell Sprague had taken things in hand and sent Hagerty to him about three
weeks before the convention. I am positive that without Dewey's efficiency,
Sprague's influence and Hagerty's expertise, Ike could never have beaten Senator
Taft's beautifully organized, professionally manned machine, even though Ike
was far more popular. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Squeaky and I went to the fleabag where Hagerty had stashed
us. We are both night birds to whom the dawn is something that happens while we
sleep, but we saw we would have to alter our habits in Denver. We did this by
keeping one of our watches on Eastern Daylight Time. Thus, when we had to, get
up at seven we could fool ourselves <i>into </i>feeling that it was really ten.
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Jim Hagerty was right; that was the strangest campaign ever.
The first day we that were there Republican Headquarters was in a state of
chaotic confusion. Usually a presidential candidate comes to the campaign from
a political base such as senator or governor. He has an organization in being
which forms the nucleus of his campaign machinery. Ike had nothing of the sort.
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Even his pre-convention organization was a jerry-built affair
manned by dedicated neophytes. The exception was, of course, the staff work Dewey
had provided. But except for Hagerty, even this disappeared after the
convention. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In addition the Taft people had to be fitted in and given
jobs commensurate with their dignity. That first day no one knew anything,
including Ike. From his luxurious suite upstairs he presided over the chaos
below rather like a constitutional monarch who has just acceded to the throne
and is not yet sure of his proper function. All Ike did was to ratify decisions
made by other people, and to arbitrate differences of opinion, producing harmony
through compromises between zealous and opinionated subordinates, a thing he
could do supremely well. But he did not and could not have been expected to
contribute a great deal in the way of organizing the campaign. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">But if headquarters was short on political machinery, it was
high on morale. Ike had called the campaign a crusade and that was truly the
spirit of it. Everyone believed that they were engaged in a great and
significant endeavor to give America a new direction and a high purpose through
the election of General Eisenhower. People who pompously call politics a dirty
business should have been there to see a large group of Americans working
selflessly and tirelessly eighteen hours a day for an idealistic purpose. It
matters not at all whether the endeavor was in the end worth all the sweat and
sacrifice. The point is they were driving themselves to the point of collapse
for something they believed in. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The Taft people, who had fought so bitterly against Ike in
the convention, were caught up in it and were just as dedicated as the original
Ikeites. Even the paid secretaries were working sixteen hours a day—eight for
money and eight for Ike. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">With that kind of effort the thing had to work. It was
thrilling to watch the machinery evolve and cohere. As we rambled through that
gopher colony day after day it happened before our eyes. One day you would find
a bit of organization beginning to function in one set of rooms—one area—and another
quite separately working somewhere else. A day or so later the two would have
meshed and be working smoothly together. On the third day other parts of this fledgling
political machine would ap</span><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">pear and be joined to the
larger mass. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Of
course, there were at least ten crises a day to be met and overcome. Any
political campaign is a series of desperate crises. That is part of the fun and
thrills that, together with the underlying serious purpose and the tremendous
stakes of a chance to make history and, perhaps, form the world nearer to the
heart's desire, make politics the greatest gam</span><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">e
of all. But I must admit there were more crises in Ike's campaign then most. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">However, though it may sound wildly helter-skelter, there
were by now some real old pros at work. Besides Jim Hagerty, two of the best
were original Ikeites, Arthur Vandenberg, Jr., son of the late great senator
from Michigan, who had served his apprenticeship on his father's staff, and Governor
Sherman Adams, the little, gray Yankee trader from New Hampshire. Though Adams
was later forced to resign because of some nonsense about </span><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">vicuña </span><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">jackets and hotel bills paid for by a somewhat unsavory
business friend, I consider him an honest man. Not for a moment do I believe
that these minor gifts ever influenced him to make a decision contrary to the
best interests of his country, his state or his party. Nor was it cupidity on
his part; for he was too well off to need such cumshaw; rather it was just the custom
of his era to accept such things as tokens of old friendship and the normal
perquisites of power. This is merely an opinion, based on knowing the man. But
I can definitely state that Sherman Adams by his canniness in politics, his
cool, unflappable handling of crises and his shrewd assessment of people and what
they had to offer, together with his remarkable administrative ability, was enormously
helpful in getting Eisenhower elected. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The Taft people from the mid-western states were the greatest
technicians at the Brown Palace. Had Dewey paid them due heed, he would have
been elected President of the United States in 1941. But he succeeded in alienating
them, less by his ideology than by his arrogant manner and his neglect of them,
based on his certainty that since he was the Republican candidate, they had nowhere
else to go and could be taken for granted. Many of these gentlemen in recounting
their political experiences to me said, "I have ridden every Republican
Campaign train since 1920 (or 1916 or 1928) except one." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">That one was always Dewey's second train. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Nor were the gifted amateurs to be overlooked. Once the old
pros got things in hand, these freelancers played a vital role in voicing the
idealistic aspects of the campaign. Among them were Kevin McCann, an old friend
of Eisenhower's who was President of Defiance College; Stanley High, on<i> </i>leave
from the <i style="mso-bidi-font-style: normal;">Reader's Digest</i> to write speeches
for the candidate; Tom Stevens, who became Ike's appointment secretary; Mary
Lord, who considered herself a pro, but really belonged in the amateur category;
Walter Williams and entrepreneur-investor and Stanley Rumbough, who was married
to Dina Merrill. All were sparkplugs of the non-partisan, youth-oriented citizens
for Eisenhower. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Others included Manufacturer’s Trust chairman Gabriel Hauge,
whose outsized head housed a massive brain; he was a Master of Economics and
badly needed. I place Senator Henry Cabot Lodge of Massachusetts among the
gifted amateurs because Lodge was a sort of American Earl of Rosebery, capable
of functioning brilliantly in many spheres of public service from politics to
diplomacy to war and so financially and socially secure that he did not have to
worry. Lodge never acquired the professional's total immersion in politics. With
his tall elegance, his blue-eyed, curly-haired good looks, and his mesmerizing
charm, he was a great help to Ike, and devoted himself so completely to the
presidential campaign that he neglected to keep his home fires burning, losing
his seat in the Senate to John F. Kennedy. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Another character in the amateur category was Joe Alex
Morris, formerly of <i style="mso-bidi-font-style: normal;">Collier’s</i>, who
had the unlikely and infinitely complex job of arranging transportation for
everybody from anywhere to everywhere. Arthur E. Summerfield, who became Postmaster
General, must be put down as a pro. He had devoted a good deal of time to politics
and was national committeeman from Michigan, but he had never held an elective
office. Stout, strong and cool, he was a good balance wheel as head of the Republican
National Committee. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">There were many more eminent men and women who, at great
sacrifice to themselves devoted all their time and energy to electing Ike. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The press corps, while supposed to impartially record facts,
was in the main, very friendly and helpful to the general. With the best will in
the world it is almost impossible to write completely objectively about men with
dynamic personalities who represent definite political ideas. If you like them
and believe in them, that colors your reporting and vice versa. Many of the
great newspapermen covering Ike's campaign were completely beguiled by him.
This was hardly an unfair advantage as even more journalists took the part of
Adlai Stevenson, who, because of his liberal views, quick wit and high
intelligence quotient, was the darling of the intellectuals. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">One of Eisenhower's most effective friends in the press was
Beverly Smith, head of the Washington Bureau of the powerful <i style="mso-bidi-font-style: normal;">Saturday Evening Post</i>. Bev made no
pretense of objectivity. He was given an office of his own in the Eisenhower
Headquarters. It was a triangular room in the prow of the flatiron-shaped Brown
Palace with dark gothic paneling. From it he campaigned and wrote on Ike's
behalf in a most effective manner. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">An example of Bev's method came when I told him that Defiance
College president Kevin McCann had refused to let me interview him. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"He's just shy," Smith said. He called McCann and
invited him up to his office. Though it was only eleven o'clock in the morning,
he insisted that McCann try his special drink—a combination of bourbon and
maple syrup served in a glass as big as a compote. Before McCann was half through
it, he was chattering like a chipmunk, quoting in ringing tones General Anthony
Wayne's famous challenge at Point Defiance: "From here I can defy the
British, the Indians and all the devils in hell!" This was followed by a
splendid uninhibited interview. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">On that same morning the medical missionary-to-China-turned
Congressman, Walter Judd, dropped Bev's office. His seamed and pitted face and
slightly tilted eyes gave him a gnomish look, while his mind struck sparks.
When the conversation turned to foreign policy I remarked, "Though I hate
to say it in this company, I think Dean Acheson is a damn good Secretary of
State. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">To my amazement all those Republicans agreed with me—strictly
<i style="mso-bidi-font-style: normal;">not</i> for publication. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Besides being the strongest Ikeite of all the newspaper
people there, Bev Smith was the gentlest gentleman in the press corps. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">But many other wise and acute journalists were at the Brown
Palace. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The press had a two-room suite on the mezzanine. One room was
supplied with an enormously long table on which stood twenty or more typewriters
and batteries of telephones ready for action. The other was furnished like a
drawing room with a small bar in one corner. There we spent the pleasantest hour
of the day. At six o'clock all the flurry and pressure suddenly ceased as the
politicians, many of whom kept farmer's hours, stopped work for dinner. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In the blessed interval while they ate, we drank and talked.
And talked! One by one the big by-liners strolled in, ordered a drink, sank
into an easy chair and let down their hair. Nothing said in that room was
quotable, so, in a phrase not yet invented, they told it like it was. Bill
Lawrence of <i style="mso-bidi-font-style: normal;">The New York Times</i> was
there along with the top men of the three wire services, and people from
Reuters and the great English newspapers who always seemed a little bemused by
the moirés of American politics (and were kindly set right by men who really
knew the score). Of course Jim Hagerty was very much present setting up drinks
and then telling tales out of school he would not have dared to anywhere else. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Right in the middle of our stay in Denver Eisenhower went off
to make a speech in Los Angeles, which was written up as a great success, but according
to reports in the pressrooms was a great flop. The advance work was sloppy,
arrangements fouled up, resulting in a half-filled stadium. In addition, the
well-known truth is that Ike was not much of an orator. With his habit of numbering
his points One, Two, Three, Four, he always sounded like a general briefing his
staff on a proposed operation. He improved, of course with practice, but what
really got across and won the people was his completely transparent sincerity.
If he did not say it well, everyone knew that he meant what he said, which was
a great relief for a change. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Despite all the enthusiasm in Denver, I often wondered how
Ike would ever win; but he seemed to have no doubts. When we went up to talk with
him, the Olympian calm of the top floor was a soothing contrast to the chaos on
the mezzanine. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Mamie, too, was quite her old self, chattering about her
grandchildren—there were three of them now—and paying no apparent heed to
politics. When she entertained the big name politicos, either in the long,
flower-filled drawing room of the Presidential suite or, preferably sitting
informally on the steps of the Doud house on Lafayette street, she continued to
talk about the grandchildren, without realizing that this was very good politics
indeed. Mamie's approach to the campaign was typically simplistic. Her solution
for all the ills of the world was to elect Ike President, and she felt certain
the American people would agree. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">My own doubts were based partly on the confusion below stairs
and partly on the nature of Eisenhower's cohorts. Stanley High mentioned that
aspect of the campaign. Squeaky, who was drawing </span><span style="font-size: medium;"><span style="font-family: verdana;"><i><span color="windowtext" style="font-style: normal; line-height: 115%; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">caricatures</span></i><span color="windowtext" style="line-height: 115%; mso-bidi-font-size: 12.0pt;"> of the people I interviewed, said to him, "It's awfully
hard to make distinctive pictures of the people around Ike. They all seem to
have snub noses and blue eyes." </span></span></span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"You've put your finger on one of our major problems,"
High said. "This is an All-American, white, Anglo-Saxon, Protestant
outfit. There are only a couple of Jews and one Negro girl secretary. She gets
photographed so much she hasn't time to do any work.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"Why we hardly even have any Catholics,” High went on.
“Tom and Jim Hagerty have good Irish names, but damned if they aren’t North of
Ireland Protestants. We've got to do something about it." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Things were done about it later, but not to any great extent.
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">When Squeaky and I got back to Cedarhurst I made myself
available to the different Republican committees as a speaker. Eisenhower was
using my up-dated General Ike as the campaign biography, so I came in handy.
The format was for me to precede the main speaker with a twenty-minute talk
about Ike's boyhood and youth, interlaced with the best anecdotes. Then the big
shot, whoever he was, would follow with a political speech. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Once I had an hour-and-a-half debate over the air with
Croswell Bowen of the <i style="mso-bidi-font-style: normal;">New Yorker</i>, an
avid supporter of Adlai Stevenson. We sat at a long table with our host/commentator,
radio news analyst George Hamilton Combs, at its head. Cros Bowen had spent days
in the New York Public Library preparing himself. His accumulated data covered
his entire side of the table. All I had was a few notes written on filing
cards. His impressive array of cards frightened me a little. But not to worry.
Each time a subject came up Cros would dive into his research while I chattered
on. When I saw he had found what he was looking for I would quickly change the
subject. It was mean of me—but effective. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .2pt; margin: 0.2pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">My strategy was not to attack Stevenson—who, I thought, was a
fine man, but to keep talking about Eisenhower. Bowen kept attacking Ike. That suited
me well. No matter what was said, I just kept Eisenhower's name going out over
those airwaves to millions of people—Eisenhower! Eisenhower! Eisenhower! </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">After it was over Bowen said to me, "I'm surprised you
didn't attack me about Stevenson's death wish. I was prepared for that." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"What death wish for Pete's sake?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 1.2pt; margin: 1.2pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"You know," Bowen said. "For instance, when
Adlai was first asked about running for President he said, ‘I'd rather be shot'.
That's a clear psychological indication of a death wish." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"Not to me," I answered. It's just an expression. I
use it all the time." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .95pt; margin: 0.95pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">That I think is an excellent example of the over intellectualization
of Stevenson's campaign. Most Americans don't think any more about death wishes
than I do. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">My other big moment, not really very big, was when John
Foster Dulles asked me to be his stooge in his television debate with Averell
Harriman on foreign policy. The format was to have a moderator, Cecil Brown—a
associate of Edward R. Murrow at CBS—with a panel consisting of the foreign
editors of <i style="mso-bidi-font-style: normal;">Time</i> and <i style="mso-bidi-font-style: normal;">Newsweek</i>. In addition, two other panelists
appointed by each of the principals to ask the questions rehearsed questions.
The debate was carried by <i style="mso-bidi-font-style: normal;">The Daily News</i>
TV station WPIX, so we all met in Walter Annenberg's office. We arrived more or
less in reverse pecking order—stooges first, then the foreign editors, followed
by Mrs. Harriman. John Foster Dulles drifted in quietly and was introduced all
around, shaking hands with everyone. Then he and I withdrew to a corner to
discuss strategy. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The last to arrive was Averell Harriman. Make no mistake, I
consider Mr. Harriman a dedicated man who has served his country well and far
beyond—at least fifteen years beyond—the call of duty. But he was not at his
best that night. Precariously close to airtime—about seven minutes—there was a tramp
of feet in the hallway. The door flew open and Harriman marched in surrounded
by a group of yes men or bodyguards, like a gangster visiting a fellow capo. He
acknowledged introductions with an unsmiling jerk of his head. Whereupon principals,
panelists and stooges hurried into the studio. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">To my thinking, Dulles won the debate without question, and
without much help from me—I only had time for two questions. His easy manner
and complete command of every phase of foreign affairs contrasted with his opponent's
stiff, slightly condescending style and phony smile, which Harriman only
flashed when the camera swung on him. When it was over, we all ran for an
elevator. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">For that was the night of Richard M. Nixon's exculpatory
speech, scheduled immediately after our broadcast, and Mr. Annenberg had held
an elevator to take us back to his office to hear it. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Of all the crises of Ike's crisis-plagued campaign the Nixon
one was the worst. The Democrats had suddenly publicized the fact that a group of
businessmen had financed Nixon's political expenses to the extent of about
$18,000. I could not see that it was so bad, for I knew that all the time he was
President of Princeton and Governor of New Jersey right up to the moment he was
elected President of the United States, Woodrow Wilson had received a gift of
$25,000 a year from a group of millionaires who believed in his ideals. No one
had questioned Wilson's integrity and it seemed hardly fitting for the
Democrats to make a row about Nixon. However, the news created a public outcry that
almost forced Nixon to resign. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">If one had to listen to that speech, and one did, Mr. Annenberg's
big office was the place. It was filled with comfortable sofas and easy chairs,
and there was a bar manned by two waiters who kept our glasses filled. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Admittedly, Mr. Nixon made a rather lachrymose speech, though
it served its purpose. Considering that half the people in the room were
Republicans I thought Harriman's behavior rather rude. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Each time Nixon shed a tear of self-pity Harriman snorted
loudly, and when Nixon made that pathetic gambit about his dog, Freckles, </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Harriman grumped, "Corn! Pure corn!" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">So it was, but I thought some riposte was due from our side
so I said, "He learned it from Franklin Roosevelt and Fala, didn't he?"
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I was referring to Roosevelt’s aside that brought huge
guffaws from his audience at his 1944 after-dinner speech to the </span><span style="background: white; font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">International
Brotherhood of Teamsters, Chauffeurs, Warehousemen and Helpers of America:</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 27pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><i style="mso-bidi-font-style: normal;"><span style="background: white; line-height: 115%; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">These Republican leaders have not been
content with attacks on me, or my wife, or on my sons. No, not content with
that, they now include my little dog, Fala. Well, of course, I don't resent
attacks, and my family doesn't resent attacks, but Fala does resent them. You
know, Fala is Scotch, and being a Scottie, as soon as he learned that the
Republican fiction writers in Congress and out had concocted a story that I had
left him behind on the Aleutian Islands and had sent a destroyer back to find
him - at a cost to the taxpayers of two or three, or eight or twenty million dollars.
Fala’s Scotch soul was furious. He has not been the same dog since. I am
accustomed to hearing malicious falsehoods about myself - such as that old,
worm-eaten chestnut that I have represented myself as indispensable. But I
think I have a right to resent—to object to—libelous statements about my dog</span></i></span></span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I don't think Mr. Harriman ever liked me after that; but I
stubbornly continue to admire his devotion to the service of his country. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Election night was a time of triumph. We needed no computers
to forecast the trend. I walked into a private election night party at eight
o'clock and immediately asked why the television was not on. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"It's too early to hear anything," my host said.
"The polls haven't even closed in New York.” </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"Too early!” I brayed. “Why Ike's already elected."
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Then told him that the polls had closed at seven o'clock in
Connecticut, and by 7:45 the radio said that Eisenhower had carried Bridgeport.
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"If he carried labor-dominated, socialist, Bridgeport,
it's in the bag," I said. We went on from there. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 23.0pt 180.9pt; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Another time of triumph
was Ike's inaugural. Never before or since have I beheld such a scene of pure,
high-hearted gaiety. Washington was like a country fair that day. Everyone wore
a smile, and the delays caused by the great, jostling crowds were accepted in a
spirit of good-natured courtesy. There was little or no crowing over the
vanquished. Rather it was a genuine consensus that after the long bitter years
of war and uncertain peace, America was once more on the road to the Arcadia of
all our dreams. Even the Democrats looked happy. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Ike began his inaugural address with the beautiful little
prayer that he had written that morning on a piece of hotel stationery. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 27pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><i style="mso-bidi-font-style: normal;"><span style="background: white; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">My friends, before I begin the expression of those thoughts
that I deem appropriate to this moment, would you permit me the privilege of
uttering a little private prayer of my own. And I ask that you bow your
heads: </span></i></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 27pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><i style="mso-bidi-font-style: normal;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt;">Almighty God, as we stand
here at this moment my future associates in the Executive branch of Government
join me in beseeching that Thou will make full and complete our dedication to
the service of the people in this throng, and their fellow citizens
everywhere. </span></i></span></span></p>
<p class="MsoNormal" style="margin-left: 0.25in; margin-right: 31.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt;">Give us, we pray, the power
to discern clearly right from wrong, and allow all our words and actions to be
governed thereby, and by the laws of this land. Especially we pray that our
concern shall be for all the people regardless of station, race or calling. </span></i></span></p>
<p class="MsoNormal" style="margin-left: 0.25in; margin-right: 31.25pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: 27pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><i style="mso-bidi-font-style: normal;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt;">May cooperation be
permitted and be the mutual aim of those who, under the concepts of our Constitution,
hold to differing political faiths; so that all may work for the good of our
beloved country and Thy glory. Amen.</span></i></span></span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Nothing could have expressed more perfectly the mood of that
enchanted hour. That it all turned out to be an illusion detracted nothing from
our genuine exaltation. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">From Washington Squeaky and I drove on to Florida for a much
needed vacation. While we were there Bill Buckley, the head of Henry Holt and
Company (no relation to Bill Buckley the smart aleck columnist) telephoned me.
"We want a book about Mamie," he said. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"You're out of your cotton-picking mind," I told
him. "Mamie's never done anything but be a good wife to the General. What
can I write about that?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">“You can fake it," Bill said. "We think it would
sell and we want it. Stop at the White House on your way north and see if Mamie
will cooperate.”</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Theirs but to do and not die of hunger. I arranged an appointment
with Mamie and we tore northward, only to find when we reached Washington that she
and Ike had unexpectedly left town for a brief vacation. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">It took me some time to arrange another appointment—the White
House protocol had already closed in. However I finally got one for eleven
o'clock on a certain morning in April. Mamie received Squeaky, Denny and me
sitting up in bed in the big southwest bed- room where Abraham Lincoln had slept.
(Not the fabled Lincoln room where the Emancipation Proclamation was signed.)
It had been done over for Mamie in her favorite colors—pink and green. She was
wearing a furbelowed, pink bed jacket with a blue ribbon in her hair that
reflected the color of her eyes. She looked very pretty. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">We chatted of old times and her new situation. It was evident
that Mamie did not like being First Lady but was going to set her teeth and go
through with it. At one point she' said, "What's it like outside? I'm
going out to lunch and I never can tell what to wear in this air-conditioned tomb."
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .7pt; margin: 0.7pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I had broached the subject of the book without anything more
than a vague discussion. As we were leaving, I said, "Mamie, I've got to
know. Will you cooperate with me on the book about <i style="mso-bidi-font-style: normal;">you</i>?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Mamie said, "Sure, sure." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Because Denny was with us, she told her secretary, Mary Jane
McCaffree, to give us the private tour of the White House. We started on the
second floor poking into all the bedrooms and the bathrooms, each of which had
the seal of some state except Ike's, which had the Presidential seal. Mrs.
McCaffree was fascinated; she kept saying, "Let's see which state this one
belongs to." She explained, "I haven't had time to see this house myself.
I don't know much about it." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">That was the truth; though I had never been all through the
White House before, I knew more about it then than she did. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">When we got to the main floor, we picked up a young usher; he
was just learning the spiel but was helpful. In the East Room, he pointed out
the white and gold piano and said<i>, </i>"President Truman used to have two
pianos here. I don't know what happened to the other one." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: .2pt; margin: 0.2pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In the basement, he opened a door saying, "This is the
library." But no one could have reached the bookshelves. The entire room
was filled by Harry Truman's huge black piano. Some years later it was finally
shipped to Independence, Missouri. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">That afternoon we went to tea with our old friend Alice
Roosevelt Longworth, daughter of President Theodore Roosevelt. After greeting
us she asked, "How are things down at the White House?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"They seemed a bit confused," I answered. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"Poor dears," said Mrs. Longworth. "They don't
know what's hit them yet." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Once more we traveled to Denver. This time we had a fine room
on an upper floor of the Park Lane Hotel, from which we had a superb view of
the entire frontal range of the Rockies from Pike's Peak, fifty miles or more to
the south and to its northern mountains. It rose abruptly from the sloping
plain like a jagged, white-capped breaker, petrified as it crested. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">At nine o'clock the next morning Governor Dan Thornton's
secretary telephoned to say he was unexpectedly called out of town but could see
us if we came to his office immediately. We made it by ten o'clock from a zero
start. The Governor of Colorado was an extremely handsome, delightfully genial
westerner with just a touch of eastern polish. He had been one of Ike's staunchest
backers in the convention and was devoted to him and Mamie. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">As I sat down, I explained that we had a date with Mrs. Doud
at eleven o'clock. The governor said he would see to it that we made it. Then
he gave us a brisk interview with many amusing anecdotes about the campaign.
But all the time he kept his eye on the clock. "You mustn't be late for
Mrs. Doud," he said. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"She's not busy," I answered. "A few minutes
wouldn't matter." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"Yes, it would," he said. It was plain that Mrs. <span style="mso-bidi-font-weight: bold;">D.<b> </b></span>had him buffaloed. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 2.85pt; margin: 2.85pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The governor finished his final story at 10:55. "Now
run," he said. "I'll have a car waiting to take you to the
Douds." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">So we arrived at Lafayette Street in, gubernatorial splendor.
Mrs. Doud was waiting for us at the top of the short flight of concrete steps
that led up from the sidewalk to the terrace on which the house was perched. As
I shook hands, she pointed at the departing limousine and asked," How did
you rate that, Alden?" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 1.4pt; margin: 1.4pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"We've just been interviewing Governor Thornton," I
answered. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 1.4pt; margin: 1.4pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"Humph," said Mrs. Doud. "What does he know
about us? He's a Johnny-come-lately." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 1.4pt; margin: 1.4pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">It seemed to me a rather cavalier way to refer to a man who
had played a vital part in her son-in-law's election; but then Mrs. Doud was
not noted for her tact. In fact she and a small coterie of friends considered
themselves the only socially acceptable people in Denver. <span style="mso-tab-count: 1;"> </span></span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 1.4pt; margin: 1.4pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Long, long ago when Mamie had become engaged to Second
Lieutenant Dwight D. Eisenhower, they had all been horrified at Mamie "throwing
herself away" on a young man with "such a queer name"—and an army
officer, at that! Only the Douds, who had come to love Ike, as everyone did who
knew him well, had stood up for him. However, they had not convinced their
friends. At the wedding, as Mamie and Ike drove off in the Douds’ Packard
Twin-six, one dowager said sadly, "There goes Mamie, and she could have
married anybody in Denver!" </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The Douds were originally from Cedar Rapids, Iowa. John Doud
had made his pile in meatpacking and retired at the early age of thirty-six. They
had come to Denver in 1906 and bought the house at 150 Lafayette Street where
Mrs. Doud still lived. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Solid and substantial are the adjectives for it—certainly not
beautiful. Add comfortable and there it was—dark wainscoting and heavy oak
furniture in the hall, a front parlor with a little tiled fireplace around which
were grouped mahogany and rosewood chairs, each with its small, petit-point
footstool; family photographs and miniatures crowded the mantel and little
tables were in cabinets and on shelves; there were lace curtains at all the
windows. There was also a dining room with a round mahogany table and a buffet,
bearing the massive Doud silver, and cabinets full of sparkling cut glass.
Downstairs in the basement was what Mrs. Doud called "The Wreck
Room." Its central feature was a ponderous pool table—all four of the Doud
girls played good pool as did Mr. Doud, who was affectionately known to the
family as Pooh-Bah, because he ran everything like the character in Gilbert and
Sullivan’s <i style="mso-bidi-font-style: normal;">The Mikado</i>. The Wreck Room
also had a fireplace, a green baize poker table, the little upright piano with
which the Douds had started housekeeping, and an early wax-cylinder phonograph
with a flower-shaped horn. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">When I saw the house, it was exactly the same as it had been
when Mamie and her three sisters were little girls. Once the furniture was
placed Mr. Doud would not allow a single piece to be moved. "When I come
home some dark night," he said, "I want to know exactly where
everything is and not go stumbling around."</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span>After his death in
1951, Mrs. Doud kept it that way. When she was showing us around, she suddenly
said, rather crossly, "That table does not belong here!" And moved it
back to the place it had occupied for nearly fifty years. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">We got a lot more material than I had hoped for in Denver,
wonderful period stuff like the Douds’ furniture. Through her old-time friends
we got to understand Mamie very well. She had been truly beautiful by any
standard with her vivid blue eyes, high coloring and delicate skin; dainty,
too, as girls of her era were supposed to be. Yet she managed to adjust to the
vicissitudes of army life—government barracks-like houses or palm-thatched
insect-ridden shanties in the tropics;<i> </i>constant uprootings with abrupt
changes of friends, food and water; never knowing how long she would be anywhere.
Until they bought the farm in Gettysburg the Eisenhowers always lived in other
people's houses—those usually belonging to the United States Government. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 1.4pt; margin: 1.4pt 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">It was rather rugged for a girl brought up like Mamie, the
acknowledged belle and spoiled beauty of a small western city as Denver was
then. That she adjusted triumphantly showed the quality of her love for Ike as
well as a hardy constitution. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Yet Mamie always considered herself delicate; was in fact hypochondriac.
By the time I knew her, if she sneezed twice, she thought she had flu and if
she coughed, it was developing into pneumonia. She took to her bed at the drop
of a thermometer. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">After talking with people in Denver we were much more sympathetic
to Mamie's harmless little foibles. Two of her sisters had died in their teens
of quite different causes (heart trouble and kidney infection). The Douds were
a very close family and these two tragedies were a great sorrow to Mamie; and
they convinced her that she, too, was destined to die young. It was quite understandable.
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">We returned to Cedarhurst to write the book for which Squeaky
did charming little line drawings. I was quite right about the book requiring a
lot of padding, but this consisted of brief excursions into the pleasant past many
people like to read about. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">I was totally wrong about the sale of the book. I delivered
the manuscript to my agent, Margot Johnson, in January 1954, and started to
drive to Florida. As Squeaky and I walked into the house where we were to spend
the night in Washington, the maid said, "Mr. Hatch, the White House has
been trying to reach you. The message is please calling Mrs. McCaffree." I
grabbed a telephone and was put through quickly. Mrs. McCaffree said, "A
Mr. Gould, who seems to represent one of the women's magazines—<i style="mso-bidi-font-style: normal;">McCall’s</i> or <i style="mso-bidi-font-style: normal;">Women's Home Companion</i> or something like that—has been calling
us." </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"It's the <i style="mso-bidi-font-style: normal;">Ladies'
Home Journal</i>," I corrected her, thinking in horror of Bruce Gould's
reaction if he had heard her mixing up his sacred magazine with those others. "Well,
anyway, he seems to be going to serialize the book and we would like to talk
about it with you tomorrow at eleven," said Mrs. McCaffree. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">"I'll be there," I said. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">That's how I heard that I had broken into the rich lode of
the <i style="mso-bidi-font-style: normal;">Journal</i>. Even as visions of dollars
danced in my head, I was distressed that Mamie did not have better public
relations advice. Jim Hagerty had things well in hand in the West Wing but the
East Wing was clearly still an amateur show. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The Journal bought <i style="mso-bidi-font-style: normal;">Red
Carpet For Mamie</i>. The title was a reference to the red carpet Mrs. Doud
always stretched down the terrace steps. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">The book had an excellent sale both in hard cover and
paperback. All of which shows that my publisher was smarter than I, a pleasant
but seldom thing. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">After doing Mamie I did not see the Eisenhowers again while
they were in the White House. There was no further opportunity to help Ike, and
I have always made a point of not asking to see busy men unless there was a
very good reason. In addition, the ranks of official protectors had closed
around him, and Ike, the good soldier still, made no such efforts to break out
of the prison of protocol, as did Kennedy and Lyndon Johnson. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">While they were in the White House most of the entertaining
the Eisenhowers did was strictly business, and Mamie hated every minute of it.
Thus my view of Ike's Presidency was not privileged and personal, as had been my
experience of his life between his return from the war and his election. I had
no more inside information than any television viewer, and less than some. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">What I did have, however, was knowledge of his mental
processes, his ideals and prejudices and his personal quirks gained during
those years of intimacy. Once having been involved and deeply committed to him,
I remained so and therefore followed his every move with intense interest and
waning hope. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Though Eisenhower's domestic policies were much more
conservative than many people wished, under his guidance African Americans made
more progress than they had in all the generations since Reconstruction (though
they have made a great deal more since). Though Senator Joseph R. McCarthy and
his ultraconservative cohorts ran wild for a couple of years, Ike loyally supported
his people in their middle-road course and in the end, McCarthyism was
abolished with the assistance of the United States Senate. And, though
Eisenhower is reported to have said that appointing Earl Warren as Chief
Justice o£ the Supreme Court was "the stupidest thing I ever did," he
loyally implemented the decisions of that Court, when necessary, with troops as
in Arkansas. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">When viewed from the chaotic sixties the Eisenhower years
seem downright halcyon, though they did not look that way then. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Ike kept things on a fairly even keel, and most of the
disappointments we suffered were due to the very qualities that made him the
beloved figure he was. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Great Presidents have always used the powers of the
Presidency to the full, and even overstepped them. Thomas Jefferson, the great
proponent of States Rights and opponent of a strong executive, concluded the
Louisiana Purchase with no legal right to do so, but the moral imperative of
the clear advantage to his country. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Abraham Lincoln, Theodore Roosevelt, Woodrow Wilson and Franklin
Roosevelt all went beyond a strict construction of the Constitution. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Eisenhower was so completely dedicated to the principles of
democracy and so conscious of being a military man in the White House that he
idealistically refused to employ some of the powers that were legitimately his.
Thus he missed many opportunities to implement his own views and bowed too
frequently to the wishes of Congress, the advice of his Cabinet and personal staff.
This gave an appearance of drift to a nation that was crying out for leadership.
</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">At the same time that Eisenhower was limiting the
presidential powers because of his self-conscious concern over his military
background, he reorganized his personal advisory group like an army staff. It
was divided into sections each under a chief or head man and each responsible for
a different area of activity such as legal, foreign affairs, minority races,
economics, liaison with Congress, etc. etc. Sherman Adams was Chief of Staff
responsible for coordination, which was not too well carried out. Almost
everything that Ike read was predigested for him so he generally saw what his
staff wished and got very few outside opinions except from the columnists he
liked, such as Arthur <span style="mso-bidi-font-style: italic;">Krock (<i>New
York Times</i>) </span>and David Lawrence (<i style="mso-bidi-font-style: normal;">New
York Herald Tribune and New York Sun</i>). The lines of command ran straight
and clear; and going outside of channels was frowned upon. This set- up
insulated Eisenhower from contact with grass roots opinion. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In addition, he followed his theory of command, which was to
assign specific tasks to his field commanders (Cabinet.) As long as their
performance appeared to be satisfactory, he was loth to interfere with their
tactics, reserving to himself major policy or strategic decisions. This was
particularly true of his relationship with Secretary of State, John Foster Dulles,
to whom he gave an almost completely free hand in the conduct of foreign
affairs. All the great Presidents have been their own secretaries of state, a
responsibility with which they are specifically charged by the Constitution. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In the field of foreign affairs Eisenhower's worst blooper
was due to one of his finest qualities, his integrity. When our U2 spy plane
was shot down in Russia just before the President was to hold a summit meeting
with Nikita Khrushchev in Paris there was an unholy row. Allen Dulles, head of
the CIA, went to the President offering to take full responsibility and
suggesting that Ike fire him. There is also reason to suppose that Khrushchev,
who seemed to want to negotiate our differences seriously, would have been willing
to accept this rather flimsy explanation. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">But Ike would not have it. He insisted, according to the code
of military honor, that he, the Commander-in-Chief, would take full responsibility.
As a result, Khrushchev was forced by enraged Russian public opinion and the
hard-liners in the Politburo to turn the Paris meeting into a shambles. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In this case Eisenhower carried integrity too far. When the
peace of the world is at stake a diplomatic lie is the duty of a statesman. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">After General Eisenhower left the Presidency, our friendly
relations were resumed. I talked with him several times in Gettysburg
concerning books I was writing such as <i style="mso-bidi-font-style: normal;">Prince
Bernhard of the Netherlands</i>, <i style="mso-bidi-font-style: normal;">Pope John
XXIII </i>and <i style="mso-bidi-font-style: normal;">The Mountbattens</i>. He
remained as warm, humane and inspiring as he had always been. His conduct as an
elder statesman was irreproachable. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Oddly enough Ike's finest speech was the last one he ever
made. Only hours before his final fatal series of heart attacks, from the room in
Walter Reed Hospital that he never left, he addressed the Republican National
Convention in Miami. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Through the dust and disorder, the fake enthusiasm,
self-serving politics and the boring banalities of that gathering, his clear
honest speech that showed all his shining beliefs still intact, came like the
southeast trade wind off the gulf stream blowing the smog away.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt;">News media tell us daily
of the scourge of inflation, crippling interest rates, rising production costs
that damage our world trade, a recently deteriorating currency, successive Federal
budgets of increasing and stupendous size, and a rapidly mounting national debt.
These are only part of the scene.</span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt;"><span style="mso-tab-count: 1;"> </span>I suggest we should be more concerned with the evil spirit manifested
in so many corners of the land. Violence is desolating our cities with causes
either inadequately understood or ineffectively combated, major crimes are at a
shocking level and the nation is suffering because of embittered race relations.
Millions of poor are dispirited or resentful due to promises unkept and misery
uneased. Many of our youth are rebellious, somehow disillusioned, but without remedies
close to their hearts or acceptable to their minds. With all this our people
are out of patience.</span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt;"><span style="mso-tab-count: 1;"> </span>Let us not waste time this year searching out someone to
blame, even though some seem more disposed to concede rather than to stand firmly
for America’s good, seeking short range political advantage instead of less
popular, more lasting solutions. They are the ones more willing to extol the
Promised Land than to knuckle down and work for it.</span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt;"><span style="mso-tab-count: 1;"> </span>To these and other problems this Republican convention must find
adequate answers. They must be generous in meeting the nation’s need with
common sense plans couched in terms that provide hope to all and assure
effectiveness, real progress, national solvency and a universal respect for law
and order. Moreover, all Republicans must accept your plans and programs as a
personal pledge of honor, and not merely as flytrap to catch an unwary voter.</span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt;"><span style="mso-tab-count: 1;"> </span>So—whatever the judgment of this convention as to nominees,
let us stand behind our standard bearers and enthusiastically seek out the
millions of independents and discerning Democrats who can feel our sincerity,
and the good sense of our proposals, and when the chips are down will again
vote with us.</span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt;"><span style="mso-tab-count: 1;"> </span>Thus we shall carry our story across the land until every citizen
of every city, village and farmstead recognizes that the entire Republican
effort is dedicated to his good. Thus America, newly inspired spiritually and
materially, will again begin climbing the mountain of true progress.</span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt;"><span style="mso-tab-count: 1;"> </span>And one thing more—I am not a candidate.</span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt;"><span style="mso-tab-count: 1;"> </span>Thank you and Godspeed in your great work.</span></i></span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 31.25pt 0in 0.25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">In those last public words of General Eisenhower we heard the
authentic voice of America. He was dead seven months later</span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: times; font-size: small;"><span><b><span> Copyright </span></b><b><span style="background: white; mso-bidi-font-family: "MS Mincho";">ⓒ</span></b><b><span style="background: white; mso-fareast-font-family: "MS Mincho";"> 2024 Denison (Denny) Hatch. All rights reserved.</span></b></span></span></p><p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></p>
<p align="center" class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">###</span></p>
<p align="center" class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></p>
<p align="center" class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none; text-indent: 27pt;"><span style="font-size: medium;"><b style="font-family: verdana;"><span color="windowtext" face=""Verdana",sans-serif" style="line-height: 115%; mso-bidi-font-size: 12.0pt;">Was Ike Really the Fifth
Greatest U.S. President?</span></b></span></p>
<p align="center" class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"> </span></p>
<p align="center" class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none; text-indent: 27pt;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8TBrjvHHzGEzPPJmdhr0KmcVoc0vvjcPPsfPoFhLdaa7bp-Pz06uHN58ekRQHTLDFanDWRJ6QvmOJASLLQWKOjigZWi4_k2N4MvJThinNuVe0MQLIL0qtZ45qoKn7ldaZe8QB8GoqnXlYjqPR4kxfoLttXnkhpDb1JP5e6ksY0eCoK-DCJGIZpun0tys/s662/%230%20IKE%20Rating.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="369" data-original-width="662" height="357" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8TBrjvHHzGEzPPJmdhr0KmcVoc0vvjcPPsfPoFhLdaa7bp-Pz06uHN58ekRQHTLDFanDWRJ6QvmOJASLLQWKOjigZWi4_k2N4MvJThinNuVe0MQLIL0qtZ45qoKn7ldaZe8QB8GoqnXlYjqPR4kxfoLttXnkhpDb1JP5e6ksY0eCoK-DCJGIZpun0tys/w640-h357/%230%20IKE%20Rating.png" width="640" /></a></div><p align="center" class="MsoNormal" style="line-height: 115%; margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none; text-indent: 27pt;"><br /></p><p class="MsoNormal" style="line-height: 115%; margin-left: 31.25pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;">Since 2000, C-SPAN cable network, has
assembled a team of 142 “academic <sup><span style="mso-spacerun: yes;"> </span></sup>advisors
— historians, advisors and other professional observers of the presidency — 1 (“not
effective”) to 10 (“very effective”) scale to rate each president on 10
qualities of presidential leadership: Public Persuasion, Crisis Leadership,
Economic Management, Moral Authority, International Relations, Administrative
skills, Relations with Congress, Vision/Setting an Agenda, Pursued Equal
Justice of all and Performance following each change in administrations. </span></p>
<p class="MsoNormal" style="line-height: 115%; margin-left: 31.25pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span>As you can see Ike Eisenhower looks better
and better — starting with 9<sup>th</sup> place in 2000 and moving up the line
to the lofty 5<sup>th</sup> place where he resides currently.</span></p>
<p class="MsoNormal" style="line-height: 115%; margin-left: 31.25pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span><b>Methodology: </b><span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal" style="line-height: 115%; margin-left: 31.25pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%;"><span style="mso-spacerun: yes;"> </span><a href="https://www.c-span.org/presidentsurvey2021/?page=methodology">https://www.c-span.org/presidentsurvey2021/?page=methodology</a></span></p>
<p class="MsoNormal" style="line-height: 115%; margin-left: 31.25pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span color="windowtext" style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-align: center; text-indent: 27pt;"><span style="font-size: medium;"><b style="font-family: verdana; mso-bidi-font-weight: normal;"><span>About Alden Hatch</span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-align: center; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium;">(1898-1975)</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; mso-bidi-font-size: 12.0pt;"> </span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-align: center; text-indent: 27pt;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiELOVn01G-V8CXpot28q39gBkDcpN3iWuwZQlwAYEoZ_f0UZlZqjeujLCE-VxJFTxm_Rehe2xARG8o-ozsb1VO4Y69GTsaAxwNAnFzAvrFxLR-KgcoBCdvmZMZEk-wX4lf5mcQdT33br6jvUEneVXoA84Rlt4XaCzIUneFvlCgHeO5Hd9KYfyXhHDr0YE/s344/%235%20AH.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="344" data-original-width="273" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiELOVn01G-V8CXpot28q39gBkDcpN3iWuwZQlwAYEoZ_f0UZlZqjeujLCE-VxJFTxm_Rehe2xARG8o-ozsb1VO4Y69GTsaAxwNAnFzAvrFxLR-KgcoBCdvmZMZEk-wX4lf5mcQdT33br6jvUEneVXoA84Rlt4XaCzIUneFvlCgHeO5Hd9KYfyXhHDr0YE/w318-h400/%235%20AH.jpeg" width="318" /></a></div><br /><p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-align: center; text-indent: 27pt;"><br /></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; mso-bidi-font-size: 12.0pt;">Alden
Hatch’s grandfather was Alfrederic Smith Hatch, a Wall Street financier and
twice president of the New York Stock Exchange. By raising millions of dollars
for the Union cause in the Civil War, A.S. Hatch invented what became the
modern war bond. Alden’s father was Frederick H. Hatch, also a Wall Street
financier.</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; mso-bidi-font-size: 12.0pt;"><span style="mso-tab-count: 1;"> </span>At age four, Hatch’s parents rented a
summer house on Long Island with a resident cow. “Fresh milk for the boys!” his
mother cried with delight. Alas, it was a tubercular cow and young Alden
contracted tuberculosis of the bone. The result: 23 operations and a
permanently shriveled left leg. He used crutches all his life.</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; mso-bidi-font-size: 12.0pt;"><span style="mso-tab-count: 1;"> </span>Because of his ill health, he was
mostly home schooled.<span style="mso-spacerun: yes;"> </span>He was a graduate
of the Horace Mann School in New York and the University of Chicago Extension
and Blackstone Institute.</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; mso-bidi-font-size: 12.0pt;"><span style="mso-tab-count: 1;"> </span>A voracious reader all his life, early
on he developed a love of history—particularly politics and military action.
His greatest regret was never going to the U.S. Naval Academy and becoming an
admiral. He was the author numerous magazine articles and more than forty books
including:</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><i><span style="font-size: medium;"><span style="font-family: verdana; mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">General Ike</span></span></span></i></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><i><span style="font-size: medium;"><span style="font-family: verdana;"><span style="mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">Red Carpet for Mamie</span></span><span style="mso-bidi-font-size: 12.0pt;"> (Mamie
Eisenhower)</span></span></span></i></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><i><span style="font-size: medium;"><span style="font-family: verdana; mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">Young Ike<br /></span></span></span></i></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><i style="mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">General in Spurs</span></i><span style="mso-bidi-font-size: 12.0pt;"> (General
George S. Patton)</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">Franklin D. Roosevelt</span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">The History of American Express</span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">Remington Arms in American History</span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><i style="mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">Ambassador Extraordinary</span></i><span style="mso-bidi-font-size: 12.0pt;"> (Claire Boothe
Luce)</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><i style="mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">The Circus Kings</span></i><span style="mso-bidi-font-size: 12.0pt;"> (with
Henry Ringling North)</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><i style="mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">The De Gaulle Nobody Knows</span></i><span style="mso-bidi-font-size: 12.0pt;"> (Charles
de Gaulle)</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><i style="mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">Crown of Glory</span></i><span style="mso-bidi-font-size: 12.0pt;"> (Pope
Pius XII)</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><i style="mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">A Man Called John</span></i><span style="mso-bidi-font-size: 12.0pt;"> (Pope
John XXIII)</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><i style="mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">Apostle on the Move</span></i><span style="mso-bidi-font-size: 12.0pt;"> (Pope Paul
VI)</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><span style="font-family: verdana;"><i style="mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">At Home in the Universe</span></i><span style="mso-bidi-font-size: 12.0pt;">
(Buckminster Fuller)</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">The Wadsworths of the Genesee</span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">Glenn Curtiss: Pioneer of Naval Aviation</span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">The Mountbattens</span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">The Byrds of Virginia</span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">The Lodges of Massachusetts</span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;">Gaming Lady (fiction)</span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span style="font-size: medium;"><i style="font-family: verdana; mso-bidi-font-style: normal;"><span style="mso-bidi-font-size: 12.0pt;"> </span></i></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-align: center; text-indent: 27pt;"><span style="font-family: verdana; font-size: medium; mso-bidi-font-size: 12.0pt;">###</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: 31.25pt; margin-top: 0in; margin: 0in 0.25in 0in 31.25pt; text-indent: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-bidi-font-size: 12.0pt;"><b>FINAL NOTE: </b>If you are a book publisher — or know a book publisher — I have long believed this unique memoir as an intro or afterword paired the original 1952 biography (</span><span style="font-family: verdana; font-size: medium; line-height: 115%; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Republican National Committee’s official presidential campaign
biography) would be a fascinating behind-the-scenes reading experience. If interested, contact Denny Hatch, <a href="mailto:dennyhatch@yahoo.com">dennyhatch@yahoo.com<span style="color: black;">, </span></a><span style="color: black;">215-644-9526.<br /></span></span></p>
<p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span></span></span></span></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span style="font-size: small;"><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span></span></span></span></span></span></span></div><p><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion. </span></b></span></span></span></span></span></p><p style="text-align: center;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span> ###</span></b></span></span></span></span></span>
</p><p class="MsoNormal"><span color="windowtext" style="font-size: 14pt;"> </span></p>
<p class="MsoNormal"><span color="windowtext" style="font-size: 14pt;"> </span></p>
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{margin-bottom:0in;}</style></p>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com2tag:blogger.com,1999:blog-3872537973078213619.post-52289463625331325182024-01-02T07:46:00.017-05:002024-01-08T01:49:28.123-05:00#198 The Stork<p> </p><p> <span style="font-family: verdana; font-size: medium;"><b>#198 The Stork - Tuesday, 2 January 2024</b></span><span style="font-family: verdana; font-size: medium;"><b><br /></b></span></p><p class="MsoNormal">
</p><p class="MsoNormal" style="background: white;"><span style="font-family: verdana; font-size: small;"><a href="http://dennyhatch.blogspot.com/2024/01/198-stork_2.html">http://dennyhatch.blogspot.com/2024/01/198-stork_2.html</a></span><br /></p>
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{page:WordSection1;}</style><br /><span style="font-family: verdana; font-size: medium;"><b>Posted by Denny Hatch</b></span></p>
<p><span style="font-family: verdana; font-size: x-small;"><b> </b></span></p>
<p align="center" style="text-align: center;"><span style="font-family: verdana; font-size: x-large;"><b><span style="color: black;">The Gloomiest News Cycles Since
WW2. A Remedy? Lotsa Laffs Guaranteed! R.S.V.P.</span></b></span><span style="font-family: verdana; font-size: x-small;"><b><br />
<br /></b></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"> </span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmhAkxa0ivzml2-3ly8riwrbHJVNnrqAVVs0PH0MMXsZAm2oVwzB08U8m-W2SdbWmtFvg8D7hJf3dDXhCCHAfcBSyhBg0UhDQlGca6HB-GBnaC73PDrfL222aweWE_Y8ZxXQvVnwgfrO4zl0ABeG7ELq7yXRboQRUN5UNnq7CpkL3NYw6coMmj6gSHXsk/s456/%231%20ILLUS%20Stork.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="305" data-original-width="456" height="429" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmhAkxa0ivzml2-3ly8riwrbHJVNnrqAVVs0PH0MMXsZAm2oVwzB08U8m-W2SdbWmtFvg8D7hJf3dDXhCCHAfcBSyhBg0UhDQlGca6HB-GBnaC73PDrfL222aweWE_Y8ZxXQvVnwgfrO4zl0ABeG7ELq7yXRboQRUN5UNnq7CpkL3NYw6coMmj6gSHXsk/w640-h429/%231%20ILLUS%20Stork.png" width="640" /></a></span></div><span style="font-family: verdana; font-size: x-small;"><br /></span><p></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: x-small;"></span></p><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: x-small;"></span></p><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: x-small;"></span></p><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: x-small;"></span></p><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: x-small;"></span></p><p align="center" class="MsoNormal" style="text-align: center;"><br /></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext">The
Stork got lotsa laffs 46 years ago. Given the ongoing horrors and
uncertainties
in the current news cycles — state, national and world — fueled by the
greedy media horny for ratings, I believe it may be a propitious
time to revive this ribald hoot.<br /></span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span><span style="font-family: verdana; font-size: x-small;"><b><br /></b></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b>The Dazzling News.<br />
</b>Forty-six
years ago I wrote this totally wackadoodle novel in my spare time. It was
published by William Morrow and immediately sold to the mov</span><span style="font-family: verdana; font-size: medium;">ies. That was the
launch of my thrilling three-month roller coaster ride! </span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"> </span><span style="font-family: verdana; font-size: x-small;"></span></p><p class="MsoNormal"></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNMCFHltI0jODF7VE3vFlva5NVaH8muz3AIWYGBMxL3bOZ3nT9TX9WdQqFaxQgCK6ozBi1uaBrkoYCY1y40T1NsjYi_Q7EPF4kEiJY-LaReDRrRIyAopQn2WDufS-t-octdmPpSqjxlDLjbvArh1gqkjqTOSwOPkUOB2JEh43Haq-UnZA4y8ywCkjbHQI/s364/%232%20ILLUS%20Stork.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="364" data-original-width="299" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNMCFHltI0jODF7VE3vFlva5NVaH8muz3AIWYGBMxL3bOZ3nT9TX9WdQqFaxQgCK6ozBi1uaBrkoYCY1y40T1NsjYi_Q7EPF4kEiJY-LaReDRrRIyAopQn2WDufS-t-octdmPpSqjxlDLjbvArh1gqkjqTOSwOPkUOB2JEh43Haq-UnZA4y8ywCkjbHQI/w263-h320/%232%20ILLUS%20Stork.png" width="263" /></a></span></div><span style="font-size: x-small;"><br /><span style="font-family: verdana;"><br /></span></span><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span style="background: white;">When </span></span><span style="font-family: verdana; font-size: medium;"><span style="background: white;">my
wonderful agent, Marvin Moss, called to tell me The Stork — hot off my
typewriter — had been sold to the movies I was catapulted into Seventh Heaven.
It got better! </span></span><span style="font-family: verdana; font-size: medium;"><span style="background: white;"></span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span style="background: white;"><br /></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;">John Avildsen! Wow! This
totally unknown young director had become an instant filmdom legend by winning the
1977 Academy Award as Best Director for his very first movie: ROCKY. Avildsen
brought ROCKY<i> </i>in for just under $1 million and it generated $225 million
in world box office sales. </span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b> </b></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b>Book Critics Liked The Stork! <br />Here’s the Very First of Many Reviews:</b></span></p>
<p class="MsoNormal" style="margin-right: 120.95pt; mso-add-space: auto;"><span style="font-family: times; font-size: medium;"><b><i>PUBLISHERS WEEKLY</i></b></span><span style="font-family: verdana; font-size: medium;"><b><i><br /></i></b></span><span style="font-family: times; font-size: medium;">January 31, 1977</span><span style="font-family: verdana; font-size: xx-small;"></span></p><p class="MsoNormal" style="margin-right: 120.95pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: xx-small;"><br /></span><span style="font-family: verdana; font-size: medium;"><b>THE STORK</b></span><span style="font-family: verdana; font-size: medium;"><b><br /></b><i>Denison Hatch. </i>Morrow, $8.95<br /></span><span style="font-family: verdana; font-size: medium;">ISBN 0-688-03160-9</span></p>
<p class="MsoNormal" style="margin-right: 120.95pt; mso-add-space: auto;"><i><span style="font-family: verdana; font-size: medium;">"In his mid-30’s, Tim
Smith gets fed up with the family </span><span style="font-family: verdana; font-size: medium;">business of breeding prize bulls and sets out
on his own—in the field of human breeding.<span>
</span>By luck, Tim chances on a society whose members are all “Descended from
the Great”—from Napoleon to Oscar Wilde—and he starts selling noble ancestors
to childless couples through his frozen sperm bank. It’s a foolproof <span> </span>“scientific” operation, with compatibility of
sperm confirmed by computer and insemination performed by the best gynecologists,
and soon Tim and his partners are millionaires. Then the bubble bursts when they
overreach themselves to enlist a supposed descendant of Jesus Christ as a sperm
donor, when a mix-up of semen gives a bigoted impotent Senator a black son, and
a Rockefeller last will and testament up for probate draws scores of hitherto unknown
heirs. Hatch mixes fictional with real-life people indiscriminately in his
breezy and entertaining story. One dictionary definition of “ribald” is “possessing
rough convivial wit.” That’s Hatch for you. Some readers will find this a riot;
others will not. <br />Universal has bought the film rights,<span> </span>[April 4]"</span></i></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><br />
Here’s my absolute favorite review by Ben Marble in the L.A. Times: </span></p>
<div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtu0mu7ZPa9oRd6cWK_a7zf0_h_CcJG9JQ35n59nbJg0j-tUsltgrNotmUtJ8Hqp8aKwBwWzR4ikXZ8U8TK5GS78pIMppW3t2eaKeCa2pGj9421LQ2wTvPWzwYUGXGiuTkBKkWuKpUNFm3EW207m3o5uWEFL0oLdry5F4wCJpUJjzoTsvnee4ibftaLdc/s504/%233%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="188" data-original-width="504" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtu0mu7ZPa9oRd6cWK_a7zf0_h_CcJG9JQ35n59nbJg0j-tUsltgrNotmUtJ8Hqp8aKwBwWzR4ikXZ8U8TK5GS78pIMppW3t2eaKeCa2pGj9421LQ2wTvPWzwYUGXGiuTkBKkWuKpUNFm3EW207m3o5uWEFL0oLdry5F4wCJpUJjzoTsvnee4ibftaLdc/w400-h149/%233%20ILLUS.png" width="400" /></a></span></div>
<p><i><span style="font-family: verdana; font-size: medium;">"When
someone named Denny Hatch writes a spoof called “The Stork (A Novel About
Breeding),” the reader is entitled to know eggsactly what’s going on. Briefly,
this: Tim Smith is 30ish, fed up with playing cupid at his father’s
Aberdeen-Angus stud farm and eager for a little pocket money—his tax-wise,
curmudgeonly sire has all his possessions listed in the name of the farm, and
although Tim drives a car any oil sheikh would admire, he rarely has much more
than parking-meter change in his Bill Blass suit. He decides to split, to make
it on his own as a consultant on human artificial insemination using a
knowledge of genetics gained down on the farm. </span></i></p>
<p><i><span style="font-family: verdana; font-size: medium;">"It’s a
bummer. All across the country gynecologists are content with the contributions
made by their anonymous donors—mostly medical students in need of a few
dollars—and unanimously turn him down. Tim’s sophisticated computer dating
system is designed to produce the perfectly matched-up zygote. The whole
program is bailed out by an opportune arrival—one Mike O’Shea, leprechaun-of-
all-trades, who hits upon the supreme finishing touch to Tim’s human mating
scheme: promising parents that their artificially induced offspring will bear
the genes of distinguished ancestors. </span></i></p>
<p><i><span style="font-family: verdana; font-size: medium;">"O’Shea,
that elegant elf who claims to know everyone who’s anybody, is to supply the
donors of pedigreed seed. Authenticity and effectiveness of the donations are
guaranteed to each recipient.</span><span style="font-family: verdana; font-size: medium;"> The
service is confidential—only the parents know their little darling is a
byproduct—several generations removed, of Napoleon (even Josephine)—and
anonymity of recipients is stringently maintained.</span><span style="font-family: verdana; font-size: x-small;"> </span></i></p>
<p><i><span style="font-family: verdana; font-size: medium;">"With
the aid of a gynecologist who supplies professional respectability and plenty
of persuasion, whose efforts are abetted by a field sales force that also
functions as an acquisitions team, Tim and Mike thrive mightily. The cash rolls
in by the tens of millions. Can anything go wrong? Of course it can—everything
can, and will. The pace quickens nicely at this point, and the resolution of
the book’s many threads into one outrageous, coincidence-supported spermatic <span style="color: #191919;">Gö</span><span style="color: #191919;">t</span><span style="color: #191919;">terdäm</span><span style="color: #191919;">m</span><span style="color: #191919;">erung </span>is
one of the thigh-slappingest scenes I have read in years. It is also gross
beyond words. But by this time the reader has either become toughened to the
author’s raunchiness or put the book down, period.</span><span style="font-family: verdana; font-size: x-small;"> </span></i></p>
<p><span style="font-family: verdana; font-size: medium;"><i>"After
all, a story whose central theme involves the onanism of various quadrupeds and
bipeds can hardly maintain the tone of Little Women. So let us forgive the
author his sins (after all, he’s probably willing to forgive us our sins—anybody
who’d have his dustcover picture taken with a parakeet on his head is in no
position to cast any first stones) and lean back for some hearty laughs. The
story is certainly original and even though easy to find Comstockian fault
with, it has some wondrously funny scenes."</i><br />
—End Ben Marble Review</span></p>
<p><span style="font-family: verdana; font-size: x-small;"><b> </b></span></p>
<p><span style="font-family: verdana; font-size: medium;"><b>The Bad
News: The Stork Disappeared Without a Trace.<br />
</b>For
starters the sale of The Stork to Universal Pictures was not a sale. It was a
small down payment (a.k.a. an option). It was low four figures (less 15% to my
agent) which gave the fledgling Turman-Foster Company 60 days to come up with a
contract and some serious investment money to get this project in the works. Other
projects came up and Turman-Foster abandoned The Stork.</span></p>
<p><span style="font-family: verdana; font-size: medium;">In addition,
I was working my tail off as a mail order book club director and copywriter for
Better Homes & Gardens and Macmillan Publishers. I did not dare quit my
full-time jobs in Manhattan, because I needed the dough. My career came first.
Alas, The Stork never flew.</span></p>
<p><span style="font-family: verdana; font-size: medium;">In 2016 I reread
The Stork and, yeah, it had a barrel of laffs. I self-published The Stork as an
e-book on Amazon Kindle. It cost me nothing to have it preserved for sale to
any and all. And thither it sat for six years.</span></p>
<p align="center" style="text-align: center;"><span style="font-family: verdana; font-size: medium;"><b>Fast Forward to Tuesday, July 19,2022.<br />
A Wake-up Call for DH from <i>The New York Post </i></b></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhis_4PPFdHHo1gs9F03554G-OopcnWTp1fIEssJgQ01L_KHmeCCeOp3TD3YI2jdJ_z5vXszq165iPTKZZviBc0HPO30e4Ei4-UCkWk0Dwap4o9dAjtPm4P6Td2BXC83LV3YTkAk8xO48aEIeoRt_J6i82ua6lbN3Muk_wePEio8IxcZBAHX-DUicyrqaM/s329/%234%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="314" data-original-width="329" height="381" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhis_4PPFdHHo1gs9F03554G-OopcnWTp1fIEssJgQ01L_KHmeCCeOp3TD3YI2jdJ_z5vXszq165iPTKZZviBc0HPO30e4Ei4-UCkWk0Dwap4o9dAjtPm4P6Td2BXC83LV3YTkAk8xO48aEIeoRt_J6i82ua6lbN3Muk_wePEio8IxcZBAHX-DUicyrqaM/w400-h381/%234%20ILLUS.png" width="400" /></a><span style="font-family: verdana; font-size: x-small;"> <br /></span></div>
<p><span style="font-family: verdana; font-size: medium;"><b><span style="letter-spacing: -0.1pt;">Elon Musk’s dad, 76, ready to donate sperm to 'high-class’ women: ‘Why
not?’</span></b></span><span style="font-family: verdana; font-size: medium;"><span style="color: #585858;"> </span></span><span style="font-family: verdana; font-size: small;"><span style="color: #585858;"><br />
</span></span><span style="font-family: verdana; font-size: medium;"><span style="letter-spacing: -0.1pt;">“Brace yourselves — a new
generation of Elon Musks may soon be on the horizon.</span></span><span style="font-family: verdana; font-size: small;"><span style="color: #585858;"><br />
</span></span><span style="font-family: verdana; font-size: medium;"><span style="color: #585858;"><span> </span></span><span style="letter-spacing: -0.1pt;">“The
Tesla boss’s father, Errol Musk, has been asked to donate his sperm to
several South American women — just days after he confirmed that he
squired a secret second love child with his own stepdaughter.</span><span style="color: #585858;"><br />
<span> </span></span><span style="letter-spacing: -0.1pt;">“The lusty patriarch, 76, says his seed is currently coveted by a
company in Colombia because it contains the same genius genes that made the
world’s richest man...”</span></span></p>
<p><span style="font-family: verdana; font-size: medium;"><span style="letter-spacing: -0.1pt;"><a href="https://nypost.com/2022/07/19/elon-musks-dad-76-ready-to-donate-sperm-to-high-class-women-why-not/#">https://nypost.com/2022/07/19/elon-musks-dad-76-ready-to-donate-sperm-to-high-class-women-why-not/#</a><br />
</span>—Andrew
Court, <i>The New York Post, </i>July 19, 2022</span></p>
<p style="background: white; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p><span style="font-family: verdana; font-size: medium;"><b>Holy
Smoke! A Cockamamie Story Right Out of The Stork! <br />
</b>I
thought there might be life in the old girl yet. But... Would 21<sup>st</sup>
century American readers relate to this nutty 46-year-old story? I decided to invest
in some cheap publicity to see if The Stork would resonate with a new
generation of readers a half century later.</span></p>
<p><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p><span style="font-family: verdana; font-size: medium;"><b>Here’s a Current
(2022) Review of the Stork From the Online Book Club.<br />
</b>The
Online Book Club is devoted entirely to e-books. It is huge – alleged to have five
million active members! E-mail a copy of your published e-book plus $90 and
you’ll get a review. I’ve sent in four books (including the current “Method
Marketing”), to see what happens. Absolutely no promise or guarantee of a good
review. In the immortal words of Mark Twain: "You pays your money and you
takes you chances!”</span></p>
<p><span style="font-family: verdana; font-size: medium;">What would a
modern reviewer say about a 46-year-old war horse on the subject of artificial
insemination in people? Would The Stork fly?</span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span style="color: #333333;"><a href="https://forums.onlinebookclub.org/viewtopic.php?t=260471&p=2061608">Official
Review from Online Book Club</a> </span></b><br />
<b><span style="color: #333333;">28 OCT 2022, 07:12<br />
By Ruth Omonegho </span></b><span style="color: #333333;"><br />
<a href="https://forums.onlinebookclub.org/viewtopic.php?t=260471&p=2061608">https://forums.onlinebookclub.org/viewtopic.php?t=260471&p=2061608</a></span></span></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: medium;"><span style="color: #333333;">"These
days, there are cases of IVF [in vitro fertilization] where couples that can’t
generally conceive because of an anomaly in the husband are given a chance to
be parents. Some people donate their sperm for this purpose, but few genuinely
take this as a regular means of generating revenue for themselves. However, if
you, as a troubled parent, were offered the sperm of a descendant of a famous
person, let us say, Michael Jackson, what would you do? How much would you pay
to have the baby of Michael Jackson’s descendant?</span></span></i></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: x-small;"><span style="color: #333333;"> </span></span></i></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: medium;"><span style="color: #333333;">"The
Stork: A Comedy About Breeding People </span><span style="color: #333333;">is the story of Tim Smith (The
Stork), who, after helping his father in the business of selling sperm of bulls
all over the world, decides to start a life of his own and takes his friend,
Balthus Roosevelt (Bink), along to New York. During their brief stay in Spain,
they meet a medical student who donates sperm for a living. After a brief
discussion, Tim is motivated to start an artificial insemination business,
leveraging the expertise of Dr Resnikow, who provides the facility and funding
for their business (Delees Corporation). Starting up becomes so rough that they
almost go bankrupt. To save their business, they must go the extra mile to
surpass their competitors. What do they do? How do they manage to get through?
Grab this copy of the comedy and enjoy. </span></span></i></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: x-small;"><span style="color: #333333;"> </span></span></i></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: medium;"><span style="color: #333333;">"Right
off the bat, I need to commend the expertise of Denny Hatch. This book is an
old book that the author decided to bring back to life. It was once scheduled
to go on screen, but unfortunately, it didn’t materialize. This book would have
made an excellent and hilarious movie. If, by chance, you are reading this and
have the capacity to make the author's dream come to life by connecting him
with someone who can produce this book into a movie, feel free to connect with
him. I forgot to mention that a true-life event inspired the story.</span></span></i></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: x-small;"><span style="color: #333333;"> </span></span></i></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: medium;"><span style="color: #333333;">"At
first, I got confused at the beginning because I couldn’t place what or who
Glen Muir was. However, as I read on and realized what Glen was, I flowed into
the whole realm and enjoyed every bit of it. The author's descriptive power
brought every page of the book to life. I couldn't get lost because it was so vivid.
The characters are well developed so that you know the background of all the
key characters and can easily identify with them. </span></span></i></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: x-small;"><span style="color: #333333;"> </span></span></i></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: medium;"><span style="color: #333333;">"My
favorite is Balthus Roosevelt. Even though the business is promising, his moral
standard still stands. However, he has gone so deep that it has become
difficult for him to pull out. Even at that, he tried his best to stand by the
truth. Mike O'Shea, the Irish man, seems to be my funniest character. His
introduction brings a lot of comic relief to the whole plot. ‘You phony
bastard’ is a phrase that makes him stand out from the rest of the characters.
I was skeptical about him initially, and my skepticism was eventually
justified.</span></span></i></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: x-small;"><span style="color: #333333;"> </span></span></i></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: medium;"><span style="color: #333333;">"One
of the lessons that stood out for me is that just because your father or
grandfather is famous does not mean you can be as successful if you do not put
in the effort. In fact, their fame, many times, causes a burden for their
offspring. Another is, do not be gullible. Move back and run when you are told
something too good to be true. How on earth can anyone believe that Jesus
Christ has a descendant? As I said earlier, the author did a great job with
this book.</span></span></i></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: x-small;"><span style="color: #333333;"> </span></span></i></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: medium;"><span style="color: #333333;">"There
is nothing to dislike about this book. However, I found more than ten errors
while reading, so I will rate this book 3 out of 4 stars<b>. </b>I implore the
author to edit this book one more time.</span></span></i></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: x-small;"><span style="color: #333333;"> </span></span></i></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span style="color: #333333;"><i>"I
recommend this book to lovers of comedy and those who want to learn one or two
things regarding artificial insemination. I wish the author well on his mission
to get a producer for this book. I would love to see it on the screen one
day." </i>— Ruth Omonegho</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext"> </span></b></span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext">###</span></b></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext">A Modest
Proposal — 49% Ownership of The Stork.</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext">I own all rights to The Stork. I don’t have an agent. I don’t
know any book publishers, movie makers or TV miniseries entrepreneurs. Are you
such a person? Do you know anybody looking for a literary property to turn into
movie or miniseries? If so, let’s have some fun. If you can make this scheme
work, I am happy to assign half-ownership (49%) of all rights to The
Stork (print, digital, film, TV, et al.). </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext">Interested?
Kindly Start Here.</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext">Click below to receive a <b>FREE SAMPLE</b> of The Stork from
Amazon — the first 5 chapters (11,000+ words). No risk. No obligation.</span></span><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: xx-small;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext"><a href="https://www.amazon.com/STORK-Comedy-About-Breeding-People-ebook/dp/B01GIQM96C/ref=sr_1_1?crid=1E7FGARDD1JWB&keywords=the+stork+denny+hatch+book&qid=1702583470&sprefix=THE+STORK+den%2Caps%2C123&sr=8-1&asin=B01GIQM96C&revisionId=e1ab946c&format=1&depth=1">https://www.amazon.com/STORK-Comedy-About-Breeding-People-ebook/dp/B01GIQM96C/ref=sr_1_1?crid=1E7FGARDD1JWB&keywords=the+stork+denny+hatch+book&qid=1702583470&sprefix=THE+STORK+den%2Caps%2C123&sr=8-1&asin=B01GIQM96C&revisionId=e1ab946c&format=1&depth=1</a></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext">If you are amused — and further intrigued by this oddball
offer — you are invited to order the Kindle edition. Your total upfront
investment to learn everything I know about this unusual property: $9.99.</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span>
</p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b><span style="font-family: verdana; font-size: medium; mso-bidi-font-size: 12.0pt;">P.S.</span></b><span style="font-family: verdana; font-size: medium; mso-bidi-font-size: 12.0pt;"> If you forward this blog post to friends, family and/or colleagues — and it
results in a deal — you’re in for a handsome piece of the action.</span></p>
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<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext"><span> </span><br />
Two Additional Reviews from 1977</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: 1.0in; margin-top: 0in; margin: 0in 1in 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: medium;"><b>Kirkus Reviews</b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: 1.0in; margin-top: 0in; margin: 0in 1in 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: medium;"><b>February 15, 1977</b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: 1.0in; margin-top: 0in; margin: 0in 1in 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: medium;"><b>Hatch, Denison</b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: 1.0in; margin-top: 0in; margin: 0in 1in 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: medium;"><b>THE STORK</b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: 1.0in; margin-top: 0in; margin: 0in 1in 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: medium;"><b>Morrow $8.95</b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: 1.0in; margin-top: 0in; margin: 0in 1in 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: medium;"><b>4/4 LC: 76-46420</b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: 1.0in; margin-top: 0in; margin: 0in 1in 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: medium;"><b>ISBN: 688-03160-9</b></span></p>
<p class="MsoNormal" style="margin-right: 1in; mso-add-space: auto;"><i><span style="font-family: verdana; font-size: x-small;"><span> </span></span><span style="font-family: verdana; font-size: medium;">"Tim Smith is called “The Stork” because of his
leggy, bony, storky mien, but the nickname takes on new meaning when Tim leaves
his father’s cattle stud-farm empire and applies his unrivaled breeding
know-how to humans: a computerized sperm bank for the best in artificial
insemination. Unfortunately, even with the prestige of his reluctant partner’s
name (Bink Roosevelt, supposedly an FDR grandson) and the expertise and dollars
of Dr. Resnikow (Central Park South’s top gynecologist), Tim’s operation is a
flop. So, to stimulate business, Tim and Bink and Doc resolve to fill their “creamatorium”
with a “Who’s Who of American sperm”—an easy proposition once Tim meets Tony Wilde
(as in Oscar), top honcho at S.A.D.D.O.G. <span> </span>S.A.D.D.O.G.? Sons and Daughters Descended of
the Great. Soon all those ne’er-do-well scions
are hooked up to the ACCU-JAC machine—encouraged by screenings of Marilyn Chambers
and Linda Lovelace—and Tim’s menu promises everything from a third-generation
Hemingway ($37,000) to a sixteenth-generation Hans Holbein the Elder ($12,000).
Business booms, but Bink’s ethics, a muckraking reporter (“This story is going
to do for me what Watergate did for Woodward and Bernstein!”), hints of forged
genealogies, and one slight error (a Southern senator’s wife gets an Adam
Clayton Powell instead of a John Wesley Powell) precipitate a sticky, Day of
Judgment,” “notary pubic,” “El Seed”), Hatch unreels this fantasia with
approximately the right mix of slapstick, word-plan and documentary mock-seriousness.
He also decorates the doings with so-many irreverent au-courancies that The
Stork is already dated (Clay Felker plays an important role as New York
Magazine editor), so this is not one for the ages, or even next year, but,
for the moment and for all those interested in real people doing vaguely real
things, The Stork makes a lively enough delivery."</span></i></p>
<p class="MsoNormal" style="margin-right: 120.95pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p style="margin-right: 22.05pt; mso-add-space: auto;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsHZ7NJVGQyEjutY-SygHHR9w1xZtcPETeug-Z-0yGB1teGljBTlvltPh7vnXS9Tp-onU76UTglSz974lvm-uj3Weq5380G9WpFcKd-qiikc63PjzUJGNjTfV-wb8QUx3O15nCPL3RQRiP_f5kjYfNEMhXp4EDEx7uvcPL1oIfmNSFvoTwJ7tMvP8O6ZA/s141/%235%20ILLUS.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="77" data-original-width="141" height="109" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsHZ7NJVGQyEjutY-SygHHR9w1xZtcPETeug-Z-0yGB1teGljBTlvltPh7vnXS9Tp-onU76UTglSz974lvm-uj3Weq5380G9WpFcKd-qiikc63PjzUJGNjTfV-wb8QUx3O15nCPL3RQRiP_f5kjYfNEMhXp4EDEx7uvcPL1oIfmNSFvoTwJ7tMvP8O6ZA/w200-h109/%235%20ILLUS.png" width="200" /></a></div><br /><span style="font-family: verdana; font-size: x-small;"><span style="color: #0f1111;"><br /> </span></span><p></p><p style="margin-right: 22.05pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: xx-small;"><span style="color: #0f1111;"> </span></span></p><p style="margin-right: 22.05pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span style="color: #0f1111;"> </span></span></p><p style="margin-right: 22.05pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: medium;"><span style="color: #0f1111;"><b>LIBRARY JOURNAL</b><br />
Richard Moses, Oakville P.L., Ontario Canada</span></span></p><p style="margin-right: 22.05pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: medium;"><span style="color: #0f1111;"><br />
<i>"Fed up to his elbows with bulls, Tim Smith leaves the family stock breeding business
to apply his considerable knowledge and skill to humankind. Artificial
insemination is the name of the game; the demand is terrific, the money
abundant, particularly after a gaggle of “famous descendants” agreed to donate
the required seed. The climax (sorry) comes when at one and the same time the
lineage of Jesus Christ is “traced,” the gaggle turns out phony (tough the1000
children therefrom produced have turned out splendidly—power of suggestion?),
and the company beats a hasty retreat. Interesting points raised about human v.
cattle breeding (the latter makes far more sense); overall, quite a provocative
premise is advanced. The text is larded with atrocious puns and far-fetched
headings, but it all makes for enjoyable if sophisticated reading."</i></span></span></p><p style="margin-right: 22.05pt; mso-add-space: auto;">
</p><div style="text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span style="color: black;">###</span></b></span></div>
<p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span><p align="center" class="MsoNormal" style="text-align: center;"></p>
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{page:WordSection1;}</font></style>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com1tag:blogger.com,1999:blog-3872537973078213619.post-82317827236906667652023-11-28T06:33:00.006-05:002023-11-28T06:50:46.764-05:00#197 Gibraltar<p><span style="font-size: medium;"><br /> <span style="font-family: verdana;"><b>Blog Post #197 - Tuesday, November 28, 2023 </b></span></span></p><p></p><p><span style="font-family: verdana; font-size: medium;"><b> Posted by Denny Hatch </b></span></p><p><span style="font-family: verdana; font-size: medium;"><a href="http://dennyhatch.blogspot.com/2023/11/197-gibraltar.html">http://dennyhatch.blogspot.com/2023/11/197-gibraltar.html </a></span></p><p><span style="font-family: verdana; font-size: medium;"><b> </b></span></p><p>
<span style="font-family: verdana; font-size: x-large;"><b><span face=""Verdana", sans-serif">How Dozens of<span style="color: black;"> Splendid YouTube Travel Adventures Kept Me Sane, Safe and Happy In the Bleak Years of COVID-19.</span></span></b>
</span><span style="font-family: verdana; font-size: x-large;">
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{page:WordSection1;}</style></span></span><span style="font-family: verdana; font-size: large;"><span><b> </b></span></span></p><p class="MsoNormal"><b><span color="windowtext" style="font-family: verdana;"><span style="font-size: x-large;"></span></span></b></p><div class="separator" style="clear: both; text-align: center;"><b><span color="windowtext" style="font-family: verdana;"><span style="font-size: x-large;"></span></span></b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicBcokxf3siBxOzY-Oz6JACu7BDwhh6s23_eFpU0Whuh7_SuFVI6tw0pqvUWKjoQMOJcMuFQJNq8JRIMegPkmEUWpGsa5SQD6r7zwXjhB8rWJCF9jVhykaSH4CdkMgpi-fkJCSrk481UsQGBJoRPQOK2EZ3HqWoI-ZsJ4XMCPaLMOdBsTXtUaDhgL40i4/s441/%231%20ILLUS%20GIB.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="441" data-original-width="438" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicBcokxf3siBxOzY-Oz6JACu7BDwhh6s23_eFpU0Whuh7_SuFVI6tw0pqvUWKjoQMOJcMuFQJNq8JRIMegPkmEUWpGsa5SQD6r7zwXjhB8rWJCF9jVhykaSH4CdkMgpi-fkJCSrk481UsQGBJoRPQOK2EZ3HqWoI-ZsJ4XMCPaLMOdBsTXtUaDhgL40i4/w398-h400/%231%20ILLUS%20GIB.png" width="398" /></a></div>
<p></p><div style="text-align: center;"><br /></div>
<p align="center" class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana", sans-serif"> </span></span><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana", sans-serif">A Brief Backgrounder. Remember January
30, 2020?</span></b></span></p>
<p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif">COVID-19 Arrived that week. The ferocious
pandemic began killing people in the tens of thousands. (Total tally worldwide
so far: 6.9 million dead.) Peggy and I — devout travelers — went cold turkey on all trips and reluctantly
hunkered down. Three years later we booked a cruise on the Great Lakes.</span></span></p>
<p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana", sans-serif">Saved from Serious
Depression <br />And Cabin Fever by Steve Marsh.</span></b></span></p>
<p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif">Have
you ever come across the chap in photo
above? Steve Marsh is one of a kind — a fun, funny low key Scotsman,
exuberant
docent, world-class photographer and superb film editor. His unique
business
model is escorting his flock of armchair followers on splendid impromptu
YouTube adventures around Scotland, the British Isles, Northern Europe
and
the USA — (Amtrak, Mystic, Connecticut and a splendid quickie tour of Seattle!) On my 55" LG screen Steve's photography is
professional cinema quality.
He has gifted me with glorious videos and memories of trips I never
would have
taken in real life.</span></span></p>
<p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif"> </span></span></p>
<p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana", sans-serif"> </span></b></span><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana", sans-serif">
“Impromptu” YouTube Adventures?</span></b><span face=""Verdana", sans-serif"><br /> </span><span face=""Verdana", sans-serif" style="color: #202124;">“Done without being planned, organized, or rehearsed.”
<br />
—Oxford
Dictionary</span></span></p>
<p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" style="color: #202124;"> </span><span face=""Verdana", sans-serif"></span></span></p>
<p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif" style="color: #202124;">Steve picks a destination,
researches the history, the photo ops and directions for getting there and back
— by road, rail, bus, air (jets to puddle jumpers), funky ferries, cruise
ships and, oh yes, long walks (his favorite form of transportation). </span></span></p>
<p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" style="color: #202124;"> </span><span face=""Verdana", sans-serif"></span></span></p>
<p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif" style="color: #202124;">Whereupon he invites</span><span face=""Verdana", sans-serif"> his
followers
to join him as he heads out. Sometimes he’s been there. Sometimes not.
You
haven’t a clue what the hell is coming next. Neither does Steve. Maybe
terrible
weather closes in or sudden cancellations knock his schedule
galley-west.
Whatever happens, Steve deals with it. And always he is fun, funny and a
folksy conversationalist who ad libs totally unscripted commentary in a
delightful Scottish accent.</span></span></p>
<p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif"> </span></span></p>
<p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif">Above all, whenever Steve Marsh is in my
life, the kalaid</span></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif">oscope of terrible news disappears: the mass shootings, wars,
world hunger, whining and lying politicians, the plight and desperation of
ragtag refugees, hurricanes, floods, vaccine deniers and the daily diet of nasty
nattering nabobs dominating the news and social media. </span></span></p><p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana", sans-serif" style="color: #202124;">Of the
Many Journeys with Steve I<br />
Especially Loved His Tour of Gibraltar!</span></b></span></p>
<p align="center" class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><a href="https://www.youtube.com/watch?v=YxKvlbfERs4&t=20s "><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif">https://www.youtube.com/watch?v=YxKvlbfERs4&t=20s</span></span><span style="font-family: verdana; font-size: medium;"><span face=""Arial",sans-serif" lang="EN" style="color: #4d5156; mso-ansi-language: EN; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></a><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif"> </span></span></p>
<p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif" style="color: #202124;">In
50 years of world
travels I’ve flown over Gib a number of times, passed by it on cruise
ships,
we even spent a couple of hours there on a quickie stopover while driving
through
Spain. But I never spent quality time there. What’s more, as a lifelong
anglophile and history nut I read all the Horatio Hornblower and Patrick
O’Brian
Aubrey-Maturin novels about the British Navy in the Napoleonic Wars
where
Gibraltar figured heavily in the action. The teensy 2.6 square miles of
Gibraltar is the U.K.'s only footprint on the Continent and a linchpin
of the U.K.'s foreign real estate since this outpost was ceded to
Britain in 1713.</span></span></p>
<p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" style="color: #202124;"> </span><span face=""Verdana", sans-serif"></span></span></p>
<p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif" style="color: #202124;">Under Steve Marsh’s
enthusiastic and energetic editing we flew into Gibraltar International Airport.
Its main runway doubles as the dangerous and bizarre main highway across the island.
Fifteen times a day lines of pedestrians and vehicles are halted so planes of
all stripes and sizes can land and take off. </span></span><span style="font-family: verdana; font-size: medium;">It's nuts!</span></p>
<p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" style="color: #202124;"> </span><span face=""Verdana", sans-serif"></span></span></p>
<p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif">If
you join Steve's tour of Gibraltar, you'll
start to climb the 1,398 feet to the top of this supercolossal
half-British/half- Spanish Rock. A
series of magnificent views of harbors, ships and Spain in the distance
unfold
as you go higher. Steve — totally winded and wiped — gives up and splurges for the
cable car ride on the remainder of the way to the top. (We all earned
it! After all we </span></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif">huffed and puffed walking up hundreds of steps!)</span></span></p><p class="MsoNormal" style="margin-left: 27pt; margin-right: 27pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif">Along the way we met some of the island's 300 wild Barbary
</span></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif">Apes heavily protected by the authorities."<br /></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" style="color: red;"> </span></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsFIEVi4z_Xta-G0cQt90pgEjJrRM_AOwUEsV9oSvnXCjB40UUwZByIdZY3UhjWkgyx5deQxCixOuo9H7sgN3YLWErfqulvbDz7hzL1XYgMw7bD2Q8LBLqRgZdriZ09p97MCajK9vDf6o0lDQUl_VwN5WpjBZVhqiyXjVT-FxDmMp9M9FUKjIzor3TIGk/s489/%232%20ILLUS%20APES.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="310" data-original-width="489" height="203" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsFIEVi4z_Xta-G0cQt90pgEjJrRM_AOwUEsV9oSvnXCjB40UUwZByIdZY3UhjWkgyx5deQxCixOuo9H7sgN3YLWErfqulvbDz7hzL1XYgMw7bD2Q8LBLqRgZdriZ09p97MCajK9vDf6o0lDQUl_VwN5WpjBZVhqiyXjVT-FxDmMp9M9FUKjIzor3TIGk/s320/%232%20ILLUS%20APES.png" width="320" /></a></div><br /><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt;"><br /></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt;"><span style="font-family: verdana; font-size: medium;"><span face=""Arial",sans-serif" lang="EN" style="color: #040c28; mso-ansi-language: EN; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">“Legend says if the monkeys disappear from
Gibraltar so will the British</span><span face=""Arial",sans-serif" lang="EN" style="color: #4d5156; mso-ansi-language: EN; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">. This is why during the Second World
War, with the numbers dwindling, Winston Churchill sent to North Africa for
replacements. Churchill's plan worked, and the colony thrives to this day.” —Google</span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt;"><span style="font-family: verdana; font-size: medium;"><span face=""Arial",sans-serif" lang="EN" style="color: #4d5156; mso-ansi-language: EN; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif"><a href="https://www.youtube.com/watch?v=YxKvlbfERs4&t=20s">https://www.youtube.com/watch?v=YxKvlbfERs4&t=20s</a></span></span><span style="font-family: verdana; font-size: medium;"><span face=""Arial",sans-serif" lang="EN" style="color: #4d5156; mso-ansi-language: EN; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> <br /></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt;"><span style="font-family: verdana; font-size: x-small;"><span face=""Arial",sans-serif" lang="EN" style="color: #4d5156; mso-ansi-language: EN; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span face=""Arial",sans-serif" lang="EN" style="color: #4d5156; mso-ansi-language: EN; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">I’d
Like to Share with You Another </span></b></span></p><p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span face=""Arial",sans-serif" lang="EN" style="color: #4d5156; mso-ansi-language: EN; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Marvelous YouTube Expedition</span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Arial",sans-serif" lang="EN" style="color: #4d5156; mso-ansi-language: EN; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></b></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDf99CAKMf1cjqBZE1ucfZiPN1nyWXwBKff87HajmOOMRijBwp4HPJfjOqLQNTT8F9jtcM_AvPrMN_rjXkyvF7kCNbP2NFoKZcQNgwAdyoHW7TfTsshJMB-obDVIZKCVebRvxviRDRq4TJx3Yk-lt1a3epVVa4ZthP7JQ3sXoAB155cuy9fdqukTNVXkQ/s446/%233%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="404" data-original-width="446" height="363" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDf99CAKMf1cjqBZE1ucfZiPN1nyWXwBKff87HajmOOMRijBwp4HPJfjOqLQNTT8F9jtcM_AvPrMN_rjXkyvF7kCNbP2NFoKZcQNgwAdyoHW7TfTsshJMB-obDVIZKCVebRvxviRDRq4TJx3Yk-lt1a3epVVa4ZthP7JQ3sXoAB155cuy9fdqukTNVXkQ/w400-h363/%233%20ILLUS.png" width="400" /></a></div><br /><p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt; text-align: center;"><span color="windowtext" style="font-family: helvetica; font-size: 14pt;"><a href="https://www.youtube.com/watch?v=q2SUC4IMH4g&t=20s">https://www.youtube.com/watch?v=q2SUC4IMH4g&t=20s</a></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt; text-align: left;"><span color="windowtext" style="font-family: helvetica; font-size: 14pt;"> </span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt; text-align: left;"><span color="windowtext" style="font-family: verdana; font-size: medium;">At some point Steve Marsh connected with Alicja, his upbeat and captivating assistant and travel companion who matches him stride-for-stride in his walking marathons. They sometimes log in an exhausting 20 miles a day or more and finish up smiling and exhilarated! In the very north of coastal Scotland you will be dazzled by the massive rock caves and prehistoric rock formations unlike anything I have seen before. </span><span color="windowtext" style="font-family: verdana; font-size: medium;"><br /></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt; text-align: center;"><span style="font-family: helvetica; font-size: x-small;"><b><span face=""Verdana", sans-serif" lang="EN" style="color: #4d5156;"> </span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt;"><span style="font-family: verdana; font-size: xx-small;"><span face=""Verdana", sans-serif"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif">Enjoy!</span></span></p>
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{page:WordSection1;}</style><span><span style="color: #202124;"><span> </span></span></span></span><span style="font-family: verdana; font-size: medium;"><span style="color: #202124;"><b>Takeaways to Consider:<br /></b></span></span></div><div style="text-align: center;"><div style="text-align: center;"><span style="font-size: medium;"><b><span style="font-family: verdana; mso-fareast-font-family: "Times New Roman";">The 11 Unbeatable Joys of YouTube Travel</span><span style="font-family: verdana; mso-fareast-font-family: "Times New Roman";"> </span></b></span></div>
<p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif"><b>(1)</b>
No packing and unpacking. </span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif"><br /></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: medium;"><span><b>(2)</b> No gawdawful crowds and long waiting lines in airports
and tourist hot spots.</span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: x-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif"><b>(3)</b> Magnificent still photographs and video footage you
can download for your memory collections and send to friends, associates and
family.</span></span><span style="font-family: verdana; font-size: medium;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: x-small;"><br /></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif"><b>(4)</b> No lugging cameras around or fumbling for the iPhone and time wasted positioning yourself for “just
the right shot" and right spot</span></span><span style="font-family: verdana; font-size: medium;">.</span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: x-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: medium;"><span><b>(5)</b> Knowledgeable upbeat, fun, friendly and
information-packed narration — while you're there — filled with humor, history and inside
stories about the great sites of the world that make you an expert. </span></span><span style="font-family: verdana; font-size: x-small;"><span> <br /></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: x-small;"> <br /></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: medium;"><span><b>(6)</b> No drivers, guides, cabin crew or wait staff hanging around hoping for tips.</span></span><span style="font-family: verdana; font-size: x-small;"><span> </span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: x-small;"><br /></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: medium;"><span><b>(7) </b>You never leave the comforts of your home.</span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: x-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: medium;"><span><b>(8) </b>No four- and five-digit
bank-breaking costs for transportation, entrance fees, meals, drinks and lodging.</span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: x-small;">. <br /></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: medium;"><span><b>(9) </b>No
debilitating jet lag and sleep pattern screw-ups when you get home. </span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: x-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: medium;"><span><b>(10)</b> You see the world
ABSOLUTELY FREE. </span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: x-small;"><br /></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: medium;"><span><b>(11) </b>And you can return and repeat as often as you like!</span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: medium;"><span> </span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: medium;"><span><b>### <br /></b></span></span></p></div><p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext"><span> </span></span></b></span></p>
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{page:WordSection1;}</style><br /></span><span style="font-family: verdana; font-size: medium;">Word count: 818</span><span style="font-family: verdana; font-size: x-large;"><br /><b> </b></span><span style="font-size: medium;"><span color="windowtext" style="font-family: verdana;"></span></span><span style="font-size: x-small;"><span color="windowtext" style="font-family: verdana;"> </span></span><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com1tag:blogger.com,1999:blog-3872537973078213619.post-5129535421978630582023-10-25T07:09:00.003-04:002023-10-25T09:03:25.889-04:00#196 Political Polls<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana", sans-serif">#196 Blogpost – Wednesday 25 October 2023<br /></span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext" face=""Verdana", sans-serif"><a href="http://dennyhatch.blogspot.com/2023/10/196-political-polls.html"> http://dennyhatch.blogspot.com/2023/10/196-political-polls.html</a></span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana", sans-serif">Posted by Denny Hatch</span></b></span><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana", sans-serif"> </span><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-large;"><b><span color="windowtext" face=""Verdana", sans-serif">Direct Marketers vs. Political Pollsters:</span></b></span><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-large;"><b><span color="windowtext" face=""Verdana", sans-serif">Why We Are a Lot Savvier Than They Are.</span></b></span><span style="font-size: x-small;"><span color="windowtext" style="font-family: "Times New Roman",serif; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-size: x-small;"><span color="windowtext" style="font-family: "Times New Roman",serif; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"><span color="windowtext" style="font-family: "Times New Roman",serif; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLGXKM9HkrqQqSCOIeuGGH3Q9B5SUGzZlGGtPYyLwJkazeBgrwwb4O4uFQM5dBY0sr-QAbinNwR5QOObV4kbR3NPlT5WKZFvsTGE5N43rZzL3bzExV9WdH-YmO4XV_NblDaQyMlYA9DOLRpMI8OlyPjmrLnOLYasO3JUjkzQXuWNR0Jy0vUGb5C7gJy04/s460/%20%231%20ILLUS%20Nate,%20Hillary.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="337" data-original-width="460" height="467" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLGXKM9HkrqQqSCOIeuGGH3Q9B5SUGzZlGGtPYyLwJkazeBgrwwb4O4uFQM5dBY0sr-QAbinNwR5QOObV4kbR3NPlT5WKZFvsTGE5N43rZzL3bzExV9WdH-YmO4XV_NblDaQyMlYA9DOLRpMI8OlyPjmrLnOLYasO3JUjkzQXuWNR0Jy0vUGb5C7gJy04/w640-h467/%20%231%20ILLUS%20Nate,%20Hillary.png" width="640" /></a></span></span></div><p></p><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-size: medium;"><b><span color="windowtext" style="font-family: "Times New Roman", serif;">Nate Silver, fivethirtyeight.com,
America’s Most Trusted Pollster.<br /> Chart Right Published: 7:05 P.M. Election Eve, 7 November 20016.</span></b></span></p>
<p class="MsoNormal" style="margin-right: -13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: x-small;"><b><span color="windowtext" style="font-family: "Times New Roman",serif; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></b><span color="windowtext" style="font-family: verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal" style="margin-right: -13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">Nate Silver made
his bones as a statistician and baseball analyst who allegedly once made
$400,000 over a three-year period playing online poker. Founder and
editor-in-chief of the polling organization <i>fivethirtyeight.com</i>, </span><span face=""Verdana", sans-serif" lang="EN" style="color: #202122;">Silver was named one
of the world’s 100 Most Influential people by <i>Time</i> after he
successfully predicted the outcomes in forty-nine of the fifty states in
the 2008 election. Subsequently his forecasting system predicted the
outcomes of the 2012 and 2020 presidential elections with a high degree of
accuracy</span><span face=""Verdana", sans-serif" lang="EN" style="color: #202122;">.</span></span></p>
<p class="MsoNormal" style="margin-right: -13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" lang="EN" style="color: #202122;"> </span><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana", sans-serif" lang="EN" style="color: #202122;">Nate Silver Blew It Big
Time in 2016 When He Predicted<br />
Hillary Clinton would Cream Donald Trump 71% to 28%.</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana", sans-serif" lang="EN" style="color: #202122;">Being a political junkie
for over 50 years, like the majority of Americans I was stunned everybody got
it all so very wrong.</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" lang="EN" style="color: #202122;"> </span><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana", sans-serif">Same Thing 76 Years
Ago in the 1948 Election.</span></b></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH7FKPKDJWjYGEn0Dpg5qlLyRfh1tj1HUTLmXN6e6UwjeeYo50-Zc_1goGmaiKLqOiglfO45vNXhg8tKamrm93IaqFSh9fL4pkp047IdsV5sVydB9QzjSMe6lJ5qB-X4IrZ6uabgN4-BWLiuPOdxqb2p9v3KnQNR3xWnH76OL-oXNPI36Tios1CYhqCYw/s1200/%232%20ILLUS%20Dewey%20Beats%20.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="573" data-original-width="1200" height="306" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH7FKPKDJWjYGEn0Dpg5qlLyRfh1tj1HUTLmXN6e6UwjeeYo50-Zc_1goGmaiKLqOiglfO45vNXhg8tKamrm93IaqFSh9fL4pkp047IdsV5sVydB9QzjSMe6lJ5qB-X4IrZ6uabgN4-BWLiuPOdxqb2p9v3KnQNR3xWnH76OL-oXNPI36Tios1CYhqCYw/w640-h306/%232%20ILLUS%20Dewey%20Beats%20.jpg" width="640" /></a></div><br /><p align="center" class="MsoNormal" style="text-align: center;"><br /></p>
<p class="MsoNormal"><span style="font-family: times; font-size: medium;"><b><span color="windowtext">—Photo:
W. Eugene Smith. <i>LIFE </i>Magazine.</span></b></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><br /></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana", sans-serif">Quick Backstory of This Extraordinary Photo
— One of<br />
The Most Famous Journalistic Gaffes in American History.</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">In the summer of the 1948 election
President Harry Truman had a sad-sack 36% approval rating. Throughout the
summer the Gallup and Roper polls declared Truman’s opponent, Thomas E. Dewey,
was an absolute shoo-in guaranteed to win the election. In the last two months
of the campaign Truman virtually disappeared from public view. He was on a
whistle-stop trip on a private train where he could be seen and talk in person
directly to the American people from the back of his train. Some real early mornings he'd be in his pajamas, robe and slippers and talk to a handful of voters. At the huge Iowa State Fair in September he roared over the public address system to mesmerize an audience of 72,000. In those final two
months of the campaign Truman crisscrossed the country over 31,000 miles and
made 352 speeches. All media coverage was local. The pollsters never caught the
shifts in public opinion. Robert R. McCormick, owner of the Chicago Tribune
insisted on being first to announce Truman’s defeat starting with the earliest
edition of paper</span></span><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana", sans-serif">.</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana", sans-serif"> </span><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">What triggered this blog post are some
current projections about the 2024 elections coming up twelve months hence.</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana", sans-serif"> </span><span color="windowtext" face=""Verdana", sans-serif"> </span><span color="windowtext" face=""Verdana", sans-serif"></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: 13.5pt; margin-top: 0in; margin: 0in 13.5pt 0in 4.5pt;"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana", sans-serif">The Total Incompetence of College Student Pollsters </span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: 13.5pt; margin-top: 0in; margin: 0in 13.5pt 0in 4.5pt;"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana", sans-serif">May Show Up Yet Again on the Same Error-Strewn Path.</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -.5in; margin-top: 0in; margin: 0in -0.5in 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext" face=""Verdana", sans-serif"> </span></b><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -.5in; margin-top: 0in; margin: 0in -0.5in 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> <br /></span></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMKbIcMu9cZZLwIgDSaCz3xGmlTxyCvTS5EqjY1zTIZjLO8L8Q_GF-Zy9uUmQsEipAY6M7pGN0r6Ev3XIbf2wXV8rZ1jAtBq_Gyf4w9By3I9S1RLn59uRe9eRRxloySYO3SIARFKaeTrVm4Lz-fS0dvGCpKM1yyCVb0RbVVviihrpheccJHZOL1QgGfnQ/s440/%233%20ILLUS%20Final.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="440" data-original-width="411" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMKbIcMu9cZZLwIgDSaCz3xGmlTxyCvTS5EqjY1zTIZjLO8L8Q_GF-Zy9uUmQsEipAY6M7pGN0r6Ev3XIbf2wXV8rZ1jAtBq_Gyf4w9By3I9S1RLn59uRe9eRRxloySYO3SIARFKaeTrVm4Lz-fS0dvGCpKM1yyCVb0RbVVviihrpheccJHZOL1QgGfnQ/w598-h640/%233%20ILLUS%20Final.png" width="598" /></a></div><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif"><b>This Marquette Law Students’ poll of “690 Likely Voters” is a teensy-weensy
microscopic sample out of a humongous universe of 168.42 million Registered American Voters.
Preposterous!</b> </span></span><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif"><br /></span></span></p>
<p class="MsoNormal" style="margin-left: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">What’s more, The
above illustration is a large slide with full color photographs, big
headlines and a small muddy caption at bottom. It was shown for a few seconds full
sized on network and local TV news programs along with a bunch of other
pollsters’ projections.</span></span></p>
<p class="MsoNormal" style="margin-left: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal" style="margin-left: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">These sample
numbers are disguised in the small line at bottom printed in blurry medium blue
mouse type printed over a light blue background. It is guaranteed to be
overlooked by virtually all TV viewers. I missed it clean and noticed it only
after I photographed the slide for this blog post. The numbers:</span></span><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana", sans-serif"> <br /></span></span></p>
<p class="MsoNormal" style="margin-bottom: 12pt; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana", sans-serif">About Amorphous Political Polls vs. the<br />
Hard Data of Direct Marketers’ Tests</span></b></span><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext" face=""Verdana", sans-serif"><span style="font-size: medium;"><br /></span>
</span></b></span></p><p class="MsoNormal" style="margin-bottom: 12pt; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">Political pollsters
are mining the mushy world of “Who would you vote for if the election were held
today?” The answer is in the slippery world of emotions, of <i>“if”</i> and <i>“how do you feel
right now?”</i></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">When launching a new product, service or
financial opportunity direct marketers rent lists of buyers or subscribers or members of
analogous products and services. Or we advertise in media our potential buyers
read and view</span></span><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana", sans-serif">. </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana", sans-serif"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">Below is the order card for <i>INTERNATIONAL
LIVING,</i> a publication that did not exist. After three failures and $70,000
in debt, young copywriter Bill Bonner sent out a “dry test” mailing with a powerful
8-page letter describing how you can retire overseas in luxury for a fraction
of what it would cost in the U.S. The dry test mailing pulled 300% of breakeven
and Bonner was in business. Today he is owner of The Agora, a billion-dollar
publishing empire out of Baltimore, Maryland.</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">This offer was the real deal — NOT a weak and wifty, “if
this newsletter existed do you think you might buy it?” This was offering a solid commitment from Bonner to the recipient urging a change in behavior that will be very beneficial. (And not change his mind tomorrow.</span></span><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana", sans-serif">)</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana", sans-serif"> </span></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2nvv54XIReLwhUWxCCA0Tu9bQ86nIrEQhb6nk238-mUyVfnMbFwMsY98Z0N182D8Bx87NyO4aB9AGyUKSX6kJLlETm2ZxxIqefpadoMdmcuzh4otDeppDvJfcCW6HEO9wcUJzwZru1noVq_dFby1l9rd5rfSXwfkis8mYdScaVDUKPkQPSkSLrd4zjk0/s606/%234%20Intl%20Living.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="269" data-original-width="606" height="284" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2nvv54XIReLwhUWxCCA0Tu9bQ86nIrEQhb6nk238-mUyVfnMbFwMsY98Z0N182D8Bx87NyO4aB9AGyUKSX6kJLlETm2ZxxIqefpadoMdmcuzh4otDeppDvJfcCW6HEO9wcUJzwZru1noVq_dFby1l9rd5rfSXwfkis8mYdScaVDUKPkQPSkSLrd4zjk0/w640-h284/%234%20Intl%20Living.png" width="640" /></a></div><br /><p class="MsoNormal"><br /></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana", sans-serif"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana", sans-serif">• </span></span><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">We start with a series of small tests.
Then follow up with medium size confirming tests. We track results every step
of the way.</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana", sans-serif"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana", sans-serif">An Example of Some Basic Direct Marketing Arithmetic.<br />
</span></b><span color="windowtext" face=""Verdana", sans-serif">I got into direct
mail marketing in the 1970s, the formula was primitive and simple. The minimum
test was 5,000 names. Way back then the average response to a direct mail
campaign was 2%. A two percent response from 5,000 names is 100 orders — the
absolute minimum cell size of paying customers just large enough to be statistically
dependable.</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana", sans-serif"> </span><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">Direct marketing brings immediate results
that you can take to the bank — literally. The success or failure is measured
precisely by test results and money, promised or sent. If a test bombed, you
sweetened the offer or tested different pricing until you got it right.</span></span><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">In 1984 Peggy and I started the monthly <i>WHO’S
MAILING WHAT!<b> </b></i>newsletter and archive service. It was a publication
that existed in our heads only. We did a “dry test” offering this mythical publication.
We rented 5,000 names from Pete Hoke’s <i>Direct Marketing </i>magazine and
5,000 from Adrian Courtenay’s <i>DM NEWS</i> for a total of 10,000 names. Our
offer:</span><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">Take the first issue FREE and the next
twelve issues for $99. Cancel any time and receive a full refund no questions
asked. No risk. We got 452 responses and became publishers. </span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: 58.5pt;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center; text-indent: -4.5pt;"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana", sans-serif">In Political Polling, No Interim Results.</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">Unlike direct marketers, political
pollsters have to wait till the very end of the campaign when the polls close
and the votes are all in and counted before they know for sure whether they are
champs or chumps.</span></span><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> <br /></span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: 58.5pt;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana", sans-serif">These are the Amateur
Collegiate Political Pollsters Who Are <br />Poaching</span></b><b><span color="windowtext" face=""Verdana", sans-serif"> In the Worlds of Fox News, CNN and Five
Thirtyeight</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">Emerson College, Boston, MA </span><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">Iowa State Civiq (News Service), Ames, IA</span><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">Marquette College Law School, Milwaukee, WI
</span><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">Quinnipiac University, Hamden, Ct</span><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">Winthrop University, Rock Hill, SC </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif">My personal opinion these minor colleges
and universities are in the political polling business for publicity and public
relations. Any coverage in state and national media (e.g., the Marquette Law
School poll shown in this post) may well be noticed by wealthy alumni who take
pride seeing their beloved alma mater in the forefront of the news. Maybe
they'll increase their giving. Plus it gets minor colleges' names out to
prospective students interested in political science.</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Here's another cheapsy-weepsy political poll
I photographed off the TV.</span></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikcsSFpymzpFFavNu82QXKvCQgWoUn95Ll4edUQbuiEh0RCZLS1EBZ43wf06xH6ER8rmXd00WsbYSO3S1lycN4NBM50SA6FkuVhumQpPo1EgsIHULoMymcvmv1k8zqfneBtk3LpeqdqL7Z5w3hwjHx2xQGlA60EIzTkauTi-3cCxsHII1PIGwgqru44z8/s856/%235%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="494" data-original-width="856" height="370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikcsSFpymzpFFavNu82QXKvCQgWoUn95Ll4edUQbuiEh0RCZLS1EBZ43wf06xH6ER8rmXd00WsbYSO3S1lycN4NBM50SA6FkuVhumQpPo1EgsIHULoMymcvmv1k8zqfneBtk3LpeqdqL7Z5w3hwjHx2xQGlA60EIzTkauTi-3cCxsHII1PIGwgqru44z8/w640-h370/%235%20ILLUS.png" width="640" /></a></div><br />
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">NOTE: “Among 868 Registered Voters.”</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana", sans-serif">Takeaways to
Consider</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana", sans-serif">• Any time I see a national or state
political poll, I now look for the size of the sample it was based on.</span></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana", sans-serif"> ###</span></b></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><span color="windowtext" style="font-family: verdana;">Word count: 1117</span></span><span style="font-size: x-small;"><span color="windowtext" style="font-family: verdana;"> </span></span></p><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span><style><font size="2">@font-face
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{page:WordSection1;}</font></style>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com0tag:blogger.com,1999:blog-3872537973078213619.post-1800905277971440352023-09-19T05:53:00.011-04:002023-09-20T08:36:51.884-04:00#195 Rolex<p><span style="font-family: verdana; font-size: x-small;"><a href="http://dennyhatch.blogspot.com/2023/09/195-rolex_19.html">http://dennyhatch.blogspot.com/2023/09/195-rolex_19.html</a></span></p><p><span style="font-family: verdana; font-size: x-small;"> <br /></span></p><p><span style="font-family: verdana; font-size: x-small;"> </span><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif">#195 Blog Post - Tuesday,
19 September 2023</span></b></span></p>
<p><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif"> Posted by Denny
Hatch</span></b></span></p>
<p><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana",sans-serif"> </span></b></span></p>
<p align="center" style="text-align: center;"><span style="font-family: verdana; font-size: x-large;"><b><span face=""Verdana",sans-serif">The
Ultimate Challenge for a Copywriter:<br />
Inventing a Reason to Buy a $41,990 Rolex.</span></b></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUjBLXObE7lBM7kivKKfHnDEt9ttjssLepqIiGqluBU8qlNuVQnL3V-26r78P5frw6QffW1PULXWb2u2Uf3k9rbDSEySbkaBPnGZzY0RW1Lh6LPNe3dg8xT9EYM1YoxiJgmQrFSEKRnjQ9hpXJscCZ7mll1ofeDTEj6hNWUrt9_DkUdwBiBN5CT2fXHeY/s875/%231%20ILLUS**.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="285" data-original-width="875" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUjBLXObE7lBM7kivKKfHnDEt9ttjssLepqIiGqluBU8qlNuVQnL3V-26r78P5frw6QffW1PULXWb2u2Uf3k9rbDSEySbkaBPnGZzY0RW1Lh6LPNe3dg8xT9EYM1YoxiJgmQrFSEKRnjQ9hpXJscCZ7mll1ofeDTEj6hNWUrt9_DkUdwBiBN5CT2fXHeY/w640-h208/%231%20ILLUS**.png" width="640" /></a></div><br /><p align="center" class="MsoNormal" style="text-align: center;"><br /></p>
<p><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif">(NOTE: At the end of this
blog post you're invited attend the Phillips Auction of Paul Newman's $17.8
Million Rolex on YouTube. It's a hoot!)</span></b></span></p>
<p><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif">Personal Backgrounder: </span></b><span face=""Verdana",sans-serif">For many years I have owned two
serviceable/disposable wristwatches. Both are Casio F-91W models that cost me
around $14.00 each. They are light, thin and unobtrusive. They keep accurate
time, have plastic rubber-like wrist bands and are easy to set and reset. They
have a tiny alarm that (very) quietly beeps twice on the hour. Why two watches?
When a long-lived battery dies or I lose one of these cheap Casios, I have a
spare. Whereupon I immediately buy a replacement, so I always have a
back-up.</span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• Do I hanker
to have a Rolex? Uh-uh. All I want is the time of day, date and time. My
cheap-o $14 Casio F-91W is more accurate than any five-figure Rolex. No
kidding. </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><span> </span><span> </span></span></b></span><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><span> </span>From Their Respective Websites<br />
<span> </span></span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Rolex:
Accuracy: +/- 2-1/2 seconds per day.<br />
<span> </span> Casio</span><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-size: 12.0pt;">: Accuracy: </span><span face=""Verdana",sans-serif" style="color: #040c28; mso-bidi-font-size: 12.0pt;">+/- 15-20 second
per month</span><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-size: 12.0pt;">.</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">BTW</span></b><b><span face=""Verdana",sans-serif">: What Determines Wristwatch Prices? <span> </span>"Complications!"</span></b><span face=""Verdana",sans-serif"><br />
"Watches are complicated. No, seriously, some watches are <i>literally</i>
complicated. To the unversed: this is a little horological joke. In the watch
world, the term “<b>complication</b>” refers to any function other than basic
timekeeping. An alarm, a second time zone, or even just a date, are all
complications." <br />
—Jennifer Algoo, Visuals Director, Harper’s BAZAAR</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: xx-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">What
Triggered This Unusual Blog Post: Tennis, Carlos & Rolex.</span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br />
A couple of years ago, Peggy and I stumbled on the tennis wizardry of Carlos
Alcaraz, the young (then age 18, now 20) Spanish phenom. We have closely
followed him ever since; we seldom miss a match. Carlitos (as his devoted fans
call him) is the master of high drama, accuracy and trickery. He has two drop-dead
specialties that stun his opponents and fans:</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• His feather-soft
dink or drop shot that suddenly ends a fierce long rally.</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• The
amazing "tweener," where he chases down a lob over his head to the
far end of the court and blindly hits the ball backward between his legs with a
pinpoint accurate return lob followed by a wild whoop of the crowd and the
announcers. (You can see a YouTube Alcaraz "tweener" at the end of
this blog post.)</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVQBqspfN6Nu6bW9-k5uANKFADeG8qm5Cd5r2CSDyDsvEzfOniHT67x0ggMu7wSQl57-VFRqAY1d4Zm5rZIMkSZnRUMjS1XSWpXtiAEvkhGPUY3mPbX0YFYZQfG92QIY7q0T-OOVQG6uEK4P-gGq8Sox2OOIEG_6S3lIQj_9lsxJyJpouXDd-fm7G8qkA/s626/%232%20ILLUS%20Carlos.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="197" data-original-width="626" height="202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVQBqspfN6Nu6bW9-k5uANKFADeG8qm5Cd5r2CSDyDsvEzfOniHT67x0ggMu7wSQl57-VFRqAY1d4Zm5rZIMkSZnRUMjS1XSWpXtiAEvkhGPUY3mPbX0YFYZQfG92QIY7q0T-OOVQG6uEK4P-gGq8Sox2OOIEG_6S3lIQj_9lsxJyJpouXDd-fm7G8qkA/w640-h202/%232%20ILLUS%20Carlos.png" width="640" /></a></span></span></div><p></p><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Above all — winning
or losing — is the joy, explosive energy and infectious delight Alcaraz
exhibits every moment he is on the court. He loves his opponents. He loves the crowd and the crowds
adore him. This past
July he won the 2023 Wimbledon Grand Slam and is currently ranked #1 or #2 in
the world, seesawing back and forth with <span style="background: white;">Serbia's
Novak Djokovic</span>. We started following him on the Tennis Channel and ESPN
and have become incurable groupies.</span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: xx-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span><span style="font-family: verdana; font-size: xx-small;"></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">The Rolex
Connection.<br />
</span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Along
with our fascination with Alcaraz, this marketing junkie — a.k.a. Denny Hatch — has become intrigued
by the dominance of Rolex watches in the tennis world. E.g., on ATP
(Association of Tennis Professionals) championship court scoreboards across the globe, plus
myriad photos of top tennis professionals wearing a Rolex watch.</span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: xx-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: xx-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: xx-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinaCC-fipEeA7jPQWRKyfIyC6rappM0KcjtsS1CJCayh_ydiNEeYxjFVxvJpyVLPEPd78gLFRJcvW5XbHRGosVZN9JN6-UrIZacB0ZaxfPYxyF8k0sAwkTZRDXGor7YSXDlrC7I41d4stHu70BgdtcKJU2vvBI3OMbg18U3jKOMeTCu6kPTX3PJu0eG5k/s685/%233%20ILLUS%20Carlos%202.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="251" data-original-width="685" height="234" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinaCC-fipEeA7jPQWRKyfIyC6rappM0KcjtsS1CJCayh_ydiNEeYxjFVxvJpyVLPEPd78gLFRJcvW5XbHRGosVZN9JN6-UrIZacB0ZaxfPYxyF8k0sAwkTZRDXGor7YSXDlrC7I41d4stHu70BgdtcKJU2vvBI3OMbg18U3jKOMeTCu6kPTX3PJu0eG5k/w640-h234/%233%20ILLUS%20Carlos%202.png" width="640" /></a></span></span></div><p></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span></span></span><p></p><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="letter-spacing: -0.5pt; mso-bidi-font-size: 12.0pt;">Carlos Alcaraz Can Potentially Earn $8 Million per Year with</span></b></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br />
<b><span style="letter-spacing: -0.5pt;">His Rolex Deal Following in the Footsteps
of Roger Federer</span></b><span style="background: white;">.</span></span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: xx-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><span style="background: white;"> </span></span></span><span style="font-family: verdana; font-size: xx-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><span style="background: white;"> </span></span></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: x-small;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTyiqweJip4PeBR3kQFQyNCRkD7JECbNe_52h-WRAKCI59xGyVgr08ex25W9QKvkjXVBDXge_oibWf7PJHimmO0kDFtv0PL4oqfmYyE0CVtA2wc0ldmK3_VR0W-psJta7g0CeOirSYeNFTbtr7CAn-3NOk5tocuqLr2Yo95xtuc2612TBRq7cMvd_fk0o/s437/%234%20Federer%20Shows%20Off%20Rolex.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="437" data-original-width="334" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTyiqweJip4PeBR3kQFQyNCRkD7JECbNe_52h-WRAKCI59xGyVgr08ex25W9QKvkjXVBDXge_oibWf7PJHimmO0kDFtv0PL4oqfmYyE0CVtA2wc0ldmK3_VR0W-psJta7g0CeOirSYeNFTbtr7CAn-3NOk5tocuqLr2Yo95xtuc2612TBRq7cMvd_fk0o/w153-h200/%234%20Federer%20Shows%20Off%20Rolex.png" width="153" /></a></span></div><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-size: 12.0pt;">
</span></span><p></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-size: 12.0pt;">“The ‘Swiss Maestro’ </span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Roger Federer,<span style="background: white;">
who is regarded as one of the most decorated brand ambassadors for Rolex signed
his first 10-year $15 million deal with the Swiss watchmaking company in 2006
and was ultimately upgraded with a whopping $8 million annual deal in 2016.</span></span></span></p>
<p><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif">“In January 2022 Carlos
Alcaraz was signed by Rolex and joined the likes of Roger Federer
and Jack Sinner. <span style="background: white; color: black;">What this
means for the Spaniard is that if he can keep up his impressive performance and
elevate his career statistics, Rolex might potentially renew and offer him a
deal even sweeter than Roger’s.</span><span style="background: white; color: #1d1b1c; letter-spacing: 0.05pt;">”</span></span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif"><span style="background: white; color: black;"> <br />
</span></span></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif"><span style="background: white; color: black;">—Aarav Singh Gill, Sportsmanor.com</span></span></span></p>
<p style="margin-top: 0in;"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="background: white; color: #1d1b1c; letter-spacing: 0.05pt;">A Quickie History of Rolex.</span></b><span face=""Verdana",sans-serif" style="background: white; color: #1d1b1c; letter-spacing: 0.05pt;"> <br />
"Originally founded in 1905 in London by 24-year-old Hans Wilsdorf and his
brother-in-law Alfred Davis, Rolex was first known as Wilsdorf & Davis.
They originally imported movements, housed them in British cases, and sold them
to jewelers. Through this, the pair saw the potential </span></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="background: white; color: #1d1b1c; letter-spacing: 0.05pt;">for developing their own
brand. In 1908 this was realized when </span></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="background: white; color: #1d1b1c; letter-spacing: 0.05pt;">Wilsdorf secured the name
Rolex." —thewatchbox.com</span><span face=""Verdana",sans-serif">.</span></span></p><span style="font-size: x-small;"></span><p style="margin-top: 0in;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="background: white; color: #1d1b1c; letter-spacing: 0.05pt;">Since founding, Rolex has
acquired more than 500 different patents and</span></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="background: white; color: #1d1b1c; letter-spacing: 0.05pt;"> the company</span></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="background: white; color: #1d1b1c; letter-spacing: 0.05pt;">'s 2000
employee/watchmakers produce 8 types of classic watches for men — mostly by
hand — as well as ladies’ watches. Prices run from $3,000 to (Daytona Oyster Reference
6263) $227,481.</span></span></p>
<p style="margin-top: 0in;"><span style="font-family: verdana; font-size: xx-small;"> </span><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif">Rolex
Is the Main Sponsor of World Tennis.<br />
</span></b><span face=""Verdana",sans-serif">"Rolex and
tennis first came together when the brand partnered with the Wimbledon
Championships in 1978 when tennis was experiencing a powerful transformation.
The brand gradually forged links with all of the sport’s elite competitions.
Rolex now partners the four Grand Slam tournaments, all the major Association
of Tennis Professionals (ATP) events in the men’s and women’s game and the
leading international team contests." —Rolex.com</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">In addition to tennis, Rolex has become a preeminent force in the sponsorship of other high-profile sporting
events and individual athletes. The result is an avalanche of worldwide awareness of Rolex in print media, online and TV. Among them:<br /></span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br />
</span></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>• Motor Sports: </b>Rolex Daytona 24; Le Mans 24 Hours; FIA World Endurance;
In addition, according to Forbes, Rolex pays an annual $50 million fee to Formula
1 in order for their logo to be plastered on cars, advertising boards
at motor race tracks and drivers' outerwear.<br /></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• Automotive Classic Events: </span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Rolex Monterey Motorsports Reunion; </span><span face=""Verdana",sans-serif" style="background: white; color: #212121; letter-spacing: 0.2pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">Pebble Beach Concours
d’Elegance</span><sup><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: #212121; letter-spacing: 0.2pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">®</span></sup><span face=""Verdana",sans-serif" style="background: white; color: #212121; letter-spacing: 0.2pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">; Goodwood Revival.</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• Yachting: </span></b><span face=""Verdana",sans-serif" style="background: white; color: #212121; mso-bidi-font-size: 12.0pt;">Rolex partners some of the top crewed offshore races. The brand is associated with numerous annual and biannual
coastal regattas all over the world. It is Official Timepiece for two such
championships that are at the cutting edge of nautical technology: SailGP,
featuring the planet’s fastest catamarans, and the 52 SUPER SERIES for
high-performance TP52 monohulls. Rolex also partners prestigious offshore
races, such as the Rolex Fastnet Race, the Rolex Sydney Hobart Yacht Race and
the Rolex Middle Sea Race.</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• Golf:</span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> Rolex partners
with the R&A (Royal and Ancient) held at St. Andrews and the USGA
Masters Tournament at Augusta in April; the PGA Championship in May; U.S. Open in
June; British Open in July. Plus Rolex support extends to all </span></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">five Majors in women’s golf.</span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">•</span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> <b>Olympic
Equestrian events: </b>show jumping, dressage, other events.</span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: xx-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlMf_ycE1CQdWxuTWoRiFYvW0-kyM9gqJpJ_V7r76X8CtwE9779rRLxcl92sEJQ4ZZ2LWnSGfkoUpWbYTyJ2NZ0GC2cvaC8SvH2LJO2Ho5YvNCuigsaZbVVmraO1MqCo8tFHPUpabVVewLzqgadmsTn0IftdCf64cOVAEu3JsAmyk0U4ndQX3To_QW7gw/s618/%233%20ILLUS%20Celebs.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="269" data-original-width="618" height="278" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlMf_ycE1CQdWxuTWoRiFYvW0-kyM9gqJpJ_V7r76X8CtwE9779rRLxcl92sEJQ4ZZ2LWnSGfkoUpWbYTyJ2NZ0GC2cvaC8SvH2LJO2Ho5YvNCuigsaZbVVmraO1MqCo8tFHPUpabVVewLzqgadmsTn0IftdCf64cOVAEu3JsAmyk0U4ndQX3To_QW7gw/w640-h278/%233%20ILLUS%20Celebs.png" width="640" /></a></span></div><p></p><p style="margin-top: 0in; text-align: left;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif">Like the
ladies and gent above, you’d like to show off your $60,000 Rolex. More to the
point Rolex desperately wants you to show it off. It’s gorgeous... famous... a
conversation starter. Alas it’s on your wrist and often buried under your
jacket sleeve and/or shirt cuff. Rolex realizes they have a problem and
provides guidance on the website.<br /></span></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">The Official Way to Show off Your Rolex</span></b></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp_J6DI7pwbYIqpQQ_JqAPfyK5Jm7voGmsaHK_M0jRAS97fFB080mqPz-3jUzjvgrZsGyQVSH5BI9ffciKYeFeEG_SyyATiX_RKVAIa0CQMWT9GcnHDZq7SSxWEyUOpYkKEkxZd48R8z0O8xorejXE4Q63OKo_NI2Zyququxzq3IvNxE0eMO-5izbjU6o/s320/%236%20Wear%20Rolex.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="219" data-original-width="320" height="219" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp_J6DI7pwbYIqpQQ_JqAPfyK5Jm7voGmsaHK_M0jRAS97fFB080mqPz-3jUzjvgrZsGyQVSH5BI9ffciKYeFeEG_SyyATiX_RKVAIa0CQMWT9GcnHDZq7SSxWEyUOpYkKEkxZd48R8z0O8xorejXE4Q63OKo_NI2Zyququxzq3IvNxE0eMO-5izbjU6o/s1600/%236%20Wear%20Rolex.png" width="320" /></a></div><p> <br /></p><p align="center" class="separator" style="margin: 0in; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="color: black;">Rosser Reeves (1910-1984)</span></b></span></p>
<p align="center" class="separator" style="margin: 0in; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="color: black;">Chairman, Ted Bates
Advertising Agency</span></b></span></p>
<p align="center" class="separator" style="margin: 0in; text-align: center;"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxDwBPYXFiEVoyfgyJV2W2V-Bp-Uj7WdKIUiob4ZPaEK9ozgGfZInHp8c2mWRjxCHMEfcXLOvbadg3Flw2pXxSYjY5w-9A4j6k_EK8kSLkaUmWNkgnclVWO1F8Wnxt_WVAywBadHglVEsRheb-AyPrb2GDZWARTKKbgio2gBVeEilK3GRWRqvUblB12-o/s256/%237%20Reeves.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="256" data-original-width="196" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxDwBPYXFiEVoyfgyJV2W2V-Bp-Uj7WdKIUiob4ZPaEK9ozgGfZInHp8c2mWRjxCHMEfcXLOvbadg3Flw2pXxSYjY5w-9A4j6k_EK8kSLkaUmWNkgnclVWO1F8Wnxt_WVAywBadHglVEsRheb-AyPrb2GDZWARTKKbgio2gBVeEilK3GRWRqvUblB12-o/s1600/%237%20Reeves.jpeg" width="196" /></a></div><p align="center" style="margin: 0in; text-align: center;"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p align="center" style="margin: 0in; text-align: center;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="color: black;"> </span><b><span face=""Verdana",sans-serif" style="color: #262626;"> Rosser Reeves Conceived the "Unique
Selling Proposition."</span></b></span></p>
<p style="margin: 0in;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif">– Each ad
must make a proposition: “Buy this product and you get these benefits."</span></span></p>
<p style="margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 12.0pt; margin: 12pt 0in;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif">– The proposition must be
unique: something that your competitors do not, cannot or will not offer.</span></span></p>
<p style="margin-bottom: 12.0pt; margin-left: 0in; margin-right: 0in; margin-top: 12.0pt; margin: 12pt 0in;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif">– The proposition must
sell: it must be something prospects really want; it pulls them over to your
product</span></span></p>
<p align="center" style="margin: 0in; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana",sans-serif" style="color: #262626;"> </span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Memorable
USPs—Unique Selling Propositions.</span></b></span></p>
<p class="MsoNormal"><span style="font-family: times; font-size: medium;"><span>“99 and 44/100% pure.” —<b>Ivory Soap</b>
(Procter & Gamble, 1892)</span></span></p>
<p class="MsoNormal"><span style="font-family: times; font-size: medium;"><span>“The skin you love to touch.” —<b>Woodbury
Soap</b> (J. Walter Thompson Co. 1911)</span></span></p>
<p class="MsoNormal"><span style="font-family: times; font-size: medium;"><span>“When it rains it pours.” —<b>Morton Salt</b>
(N.W. Ayer & Son, 1912)</span></span></p>
<p class="MsoNormal"><span style="font-family: times; font-size: medium;"><span>“We’ll leave the light on for you.” —<b>Motel
6</b> (Richards Group 1988)</span></span></p>
<p class="MsoNormal"><span style="font-family: times; font-size: medium;"><span>“Bags Fly Free.” —<b>Southwest Airlines</b>
(GSD&M, 2010)</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">About Rolex
and Its Non-Existent USP.<br />
</span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">•
More than a dozen up-up-up-market watch companies manufacture spectacular
timepieces — all with myriad unique complications that sell for five- and six
figures. Among them: Cartier - Hermès - Van Cleef & Arpels – Panerai –
Grand Seiko – Patek Phillipe - Tag Heuer. </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span><span></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• All are
exquisite masterpieces of the watchmaker’s art — beautifully crafted, many
bejeweled (especially women’s models), with seemingly infinite choices of
"complications."</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span><span></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• However, compared
to Rolex — with its 120-year history and vast worldwide recognition — other watchmakers
come across as boutique operations, even though they produce fine products and
are profitable.<br />In short, Rolex is king!</span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">
</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span> </span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjthUXsQ3WvZP2vmvcaNUHlI539FQBib1s9RJwlT_DqED5JZ5-OzIKw22lN0eWT-oJU_fGywGjBr3ZVpmDW3Rhir4v40Ieukh-wu9KDRh7yzVlIkji3uAA85Rh9G54XMWwGZz6TqdVkx20Nvp94s5OJjfdTJ01jScD-nbMnI758pXeJ_oWSiqMrsNe2C0k/s214/%238%20ILLUS%20Rolex%20crown.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="119" data-original-width="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjthUXsQ3WvZP2vmvcaNUHlI539FQBib1s9RJwlT_DqED5JZ5-OzIKw22lN0eWT-oJU_fGywGjBr3ZVpmDW3Rhir4v40Ieukh-wu9KDRh7yzVlIkji3uAA85Rh9G54XMWwGZz6TqdVkx20Nvp94s5OJjfdTJ01jScD-nbMnI758pXeJ_oWSiqMrsNe2C0k/s16000/%238%20ILLUS%20Rolex%20crown.png" /></a></span></span></div><p></p><p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><span> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-size: 12.0pt;">As a Result, Rolex Has Never Had a Unique Selling Proposition.</span><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-size: 12.0pt;"> <br /></span></b><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-size: 12.0pt;">Quite simply no single watch model — or Rolex family of watches —
stands out above all others in the luxury timepiece industry. All watches are alike. They are the same wee size, tell accurate time
and have myriad complications.</span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: xx-small;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-size: 12.0pt;">What separates Rolex from the pack are the extraordinary headliners — show biz legends, sports heroes, corporate tycoons, investors, scientists, explorers, adventurers, gamblers, jet setters, and assorted risk takers.</span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: xx-small;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-size: 12.0pt;"> </span></span><span style="font-family: verdana; font-size: xx-small;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-size: 12.0pt;"></span></span></p><span style="font-family: verdana; font-size: medium;"></span><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Every time Rolex owners Joe
Schlub or Jane Lunchbox peek at their Rolex to see what time it is, they get a
secret — almost guilty — stab of pleasure and pride of membership in the
elite circle of world renowned celebrities rich-rich men and women on the
record and in the media as Rolex owners. </span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: xx-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">A Partial<i> Who's Who </i>of Rolex Celebs and High Achievers Past & Current Seen and Photographed Wearing a Rolex:<br /></span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Alessandra
Ambrosio, Jennifer Aniston, Cardi B, David Beckham, Victoria Beckham, James Bond,
Bono, Bjorn Borg, Warren Buffet, Sandra Bullock, James Cameron, Sir Malcolm Campbell, Fidel
Castro, Jacques Chirac, Winston Churchill, Eric Clapton, Daniel Craig, Tom Cruise,
Ellen DeGeneres, Clint Eastwood, Dwight D. Eisenhower, Chris Evert, Roger Federer, Chiara Ferragni, Gerald
Ford, Jennifer Garner, Ina Garten, Mercedes Gleitz, Ernesto Che Guevara, Robert
Downy, Jr., Muammar Gaddafi, Ryan Gosling, Rachel Green, </span><span face=""Verdana",sans-serif" style="color: #333333; mso-bidi-font-family: "Open Sans"; mso-bidi-font-size: 12.0pt;">Kevin Hart,</span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> Sir Edmund Hillary, Paris Hilton, Pope
John-Paul II, Lyndon Baines Johnson, </span><span face=""Verdana",sans-serif" style="color: #333333; mso-bidi-font-family: "Open Sans"; mso-bidi-font-size: 12.0pt;">Dwayne "The Rock" Johnson, Lindsay Lohan, John F. Kennedy
(gifted by Marilyn Monroe), Jean-Claude Killy, </span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Martin Luther King, Jr., Lydia Ko, Kyle Kuzma, Bernhard Langer, Adam
Levine, J-Lo, Brooks Koepka, Phil Mickelson, Madonna, Steve McQueen, Paul Newman, Neymar, Jack Nicklaus, Anna Nordqvist, Tenzing Norgay, Barack Obama,
Arnold Palmer, Roger Penske, Jacques Piccard, Brad Pitt, Gary Player, Elvis
Presley, <span style="background: white;">Jon Rahm, Emily Ratajkowsk, Ronald Reagan<span class="apple-converted-space">,</span></span> Rihanna, Franklin D. Roosevelt, Nicholas
Sarkozy, Adaam Scott, Will Smith, Annnika Sorenstam, Jason Statham, Jordan Spieth, Jackie Stewart, Sharon Stone, Kiri Te Kanawa,
Charlize Theron, Justin Thomas, Lexi Thompson, Sofia Vergara, Lindsey Vonn,Mark Wahlberg, Tom Watson, Kanye West, Caroline Wozniacki, Reese Witherspoon, Tiger
Woods, Boris Yeltsin, Alexander Zverev .<br /></span></span></p><p class="MsoNormal"><br /></p><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Think of it!
Buy a Rolex and you can take your place among these luminaries! If you happen
to meet up with one of them, you have an immediate conversational opener and shared interest to talk about. You are equals <i>in something.</i></span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><i> </i></span></span></p><p class="MsoNormal">
</p><p style="margin: 0in;"><span style="font-size: medium;"><b style="font-family: verdana;"><span style="color: #191919;">Maurice Chevalier on Rolex.</span></b></span></p>
<p style="margin: 0in;"><span style="font-size: medium;"><span style="color: #191919; font-family: verdana;">“Like a genial hotelier, Rolex has introduced me to some
of the nicest people. I ask about their Rolex and they ask about mine. It's as
marvelous a conversation piece as it is a timepiece.</span><span style="font-family: verdana;">”</span></span></p>
<p style="margin: 0in;"><span style="font-size: medium;"><span style="color: #191919; font-family: verdana;">(With thanks to Bo Sacks for this mini-treasure)</span></span></p>
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{page:WordSection1;}</style></p><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><i><br /></i></span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>In short you — the Rolex owner — are its USP! </b></span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: xx-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Below is an
early Rolex space ad. It emphatically ain’t about the watch. <i>It’s all about
you — Rolex owner — imagining yourself mingling with world leaders.</i></span></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicPEmjHypuJpZPuGhzBEZpjFl2VuIqzGjHqJBTSjFlTxE8yXXjP88KwNM54AVZFF4SmfBgN9f_slu2qAUxh3KoDWM-qM-Tp_TMo5DdhNqIKf7fehKeB9miXbE2D9ebFUn6yRGWANNPppD40YDT1BJFmyxg9Wmnu12li1GaY_qXlPA9wCsXLopuImy_cU4/s1323/%239%20ILLUS%20Geneva%20Summit%20.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1323" data-original-width="1000" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicPEmjHypuJpZPuGhzBEZpjFl2VuIqzGjHqJBTSjFlTxE8yXXjP88KwNM54AVZFF4SmfBgN9f_slu2qAUxh3KoDWM-qM-Tp_TMo5DdhNqIKf7fehKeB9miXbE2D9ebFUn6yRGWANNPppD40YDT1BJFmyxg9Wmnu12li1GaY_qXlPA9wCsXLopuImy_cU4/w484-h640/%239%20ILLUS%20Geneva%20Summit%20.jpg" width="484" /></a><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></div><div class="separator" style="clear: both; text-align: left;"><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-size: 12.0pt;">I retyped the teensy, totally unreadable white type reversed
out on a black background at bottom of this ad. Here 'tis:</span></b></span></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">When a
Summit Conference is held at Geneva’s Palais des Nations, the best watch in the
world is there.</span></span></i></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">
You can recognize its classic shape, carved out of a solid block of gold from
the other end of the conference table.</span></span></i></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">
Inside the solid, pressure-proof walls of its Oyster case is a self-winding,
officially certified chronometer movement.</span></span></i></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">
In our own building in Geneva, there is a room lined with the portraits of most
of the world’s leaders.</span></span></i></p>
<p class="MsoNormal"><i><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">
The Rolex they wear is the Datejust. In 18 ct. gold with matching Jubilee
bracelet.</span></span></i></p><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></div><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Remember the
seven key copy drivers — the emotional hot buttons that cause people to act as
articulated by Axel Andersson, Bob Hacker and yours truly: </span></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">fear - greed - guilt - anger - exclusivity - salvation -
flattery </span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">In the
immortal words of Seattle Marketing guru Bob Hacker: "If your copy isn't
dripping with one or more of these, tear it up and start over."</span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">This Rolex
print ad is dripping with Exclusivity and Flattery</span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: xx-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Guaranteed
to Excite and Delight You: A Gallery of YouTube Fun Plus Rolex Product Owners. </span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">(You are
invited to STEAL SMART!)</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></b><span></span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: 0in;"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Verdana;"><span>1.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;">
</span></span></span></b><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">The Alcaraz "Tweener"</span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br />
<a href="https://www.youtube.com/watch?v=YK_mKZb8dOY">https://www.youtube.com/watch?v=YK_mKZb8dOY</a></span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: x-small;"><span> </span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">2.</span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> <b>Phillips
Auction of Paul Newman’s Rolex Daytona<br />
</b><a href="https://www.youtube.com/watch?v=X0tjSUOvi5k&t=33s">https://www.youtube.com/watch?v=X0tjSUOvi5k&t=33s</a></span></span></p><p class="MsoNormal" style="margin-left: 4.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: xx-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br />
</span></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>NOTE: </b></span><span face=""Verdana",sans-serif" style="background: white; color: #4d5156; mso-bidi-font-size: 12.0pt;">Including the buyer's premium of </span><span face=""Verdana",sans-serif" style="color: #5f6368; mso-bidi-font-size: 12.0pt;">12.5</span><span face=""Verdana",sans-serif" style="background: white; color: #4d5156; mso-bidi-font-size: 12.0pt;">% (the Phillips Gallery commission) added to the last bid,
the final price comes to $17,752,500.)</span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; color: #4d5156; mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></b><span></span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: 0in;"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Verdana;"><span>3.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;">
</span></span></span></b><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Academy Awards 2023<br />
</span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><a href="https://www.youtube.com/watch?v=c3TkPZPB5AE">https://www.youtube.com/watch?v=c3TkPZPB5AE</a></span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span><span></span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">4.</span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">
<b>It Tells History<br />
</b><a href="https://www.youtube.com/watch?v=055u423Qc_o">https://www.youtube.com/watch?v=055u423Qc_o</a></span></span></p><p class="MsoNormal" style="margin-left: 4.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span><span></span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>5. </b> </span><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Federer, Le Mans, Equestrian, Immelmann<br /></span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><a href="https://www.youtube.com/watch?v=dN_v1IYzMSo">https://www.youtube.com/watch?v=dN_v1IYzMSo</a></span></span></p><p class="MsoNormal" style="margin-left: 4.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p><p class="MsoNormal" style="margin-left: 4.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Takeaways
to Consider</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• If you
were to buy Paul Newman’s $17 million Daytona Rolex, this is a schematic/outline
of what you own. </span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsEo4Xttsk1FDJn7yFtgSc9bJZA8LISPysgGivkOwVnOhekOA1-dUzv1IUdw2LF7nzdqwM0KbGIoW6cOOepD492S4b7qUrQxC4WJ0RC-S9BlwqhBB_hMUMBn-x5Q1jFkYdGJMTX74J6USMhhzIbBJbn44CaB-kNSHuEWmRhtMiyoVSOIceDlkkOb-lCOk/s503/%2310%20ILLUS%20Watch%20pieces%20B&W.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="503" data-original-width="454" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsEo4Xttsk1FDJn7yFtgSc9bJZA8LISPysgGivkOwVnOhekOA1-dUzv1IUdw2LF7nzdqwM0KbGIoW6cOOepD492S4b7qUrQxC4WJ0RC-S9BlwqhBB_hMUMBn-x5Q1jFkYdGJMTX74J6USMhhzIbBJbn44CaB-kNSHuEWmRhtMiyoVSOIceDlkkOb-lCOk/s320/%2310%20ILLUS%20Watch%20pieces%20B&W.png" width="289" /></a></span></span></div><p><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• Many Rolex owners are collectors with up to a doz</span></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">en or more watches — hundreds of thousands of dollars spent on acquiring Rolex bling</span></span><span style="font-family: verdana; font-size: medium;"> </span><span style="font-family: verdana; font-size: medium;"><span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">they show off in special exhibit cases</span></span><span> as a kind of mini-museum.<br /></span></span></p><p><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p><p><span style="font-family: verdana; font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjfIkaw3qAJgowgDqzBT0fmTCnY78PKVIOCQoChQObZed4tFMySA1np2v0Cd4ZkBXuq7gcmOCSa9ss8f1Sw6JgH7ZmMSf43Yv3qBglhfeX7CgQLw9_63D2k4chYj3yLTgryPcnJDT7x3ar82IRmqmsz3KzVObx6zy_PnYfqPtnwySdt8ksskFSbBLAF04/s1700/%2311%20ILLUS%20Display%20.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1133" data-original-width="1700" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjfIkaw3qAJgowgDqzBT0fmTCnY78PKVIOCQoChQObZed4tFMySA1np2v0Cd4ZkBXuq7gcmOCSa9ss8f1Sw6JgH7ZmMSf43Yv3qBglhfeX7CgQLw9_63D2k4chYj3yLTgryPcnJDT7x3ar82IRmqmsz3KzVObx6zy_PnYfqPtnwySdt8ksskFSbBLAF04/w640-h426/%2311%20ILLUS%20Display%20.jpg" width="640" /></a></span></div><span style="font-family: verdana; font-size: medium;"><br /></span><p></p><p></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• Imagine
the grand works they could do — the human misery they could alleviate — with this money going to the betterment of the world.</span></span><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• Their lives
would have real purpose. They would be universally beloved!</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• IMO: This
entire business of wristwatch collecting is nuts.</span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> ###</span></b><span></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Word count: 2048</span></span></p><p><span style="font-family: verdana; font-size: medium;"><style><font size="2">@font-face
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{margin-bottom:0in;}</font></style></span></p><br />Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com14tag:blogger.com,1999:blog-3872537973078213619.post-79613790445615692832023-08-23T07:10:00.007-04:002023-09-11T14:08:35.602-04:00#194 Fryd DM Lesson
<p class="MsoNormal"><a href="http://dennyhatch.blogspot.com/2023/08/194-fryd-dm-lesson.html"><span style="font-family: verdana; font-size: small;"><span color="windowtext" face=""Verdana", sans-serif">http://dennyhatch.blogspot.com/2023/08/194-fryd-dm-lesson.html </span></span></a></p><p class="MsoNormal"><span style="font-family: verdana; font-size: small;"><span color="windowtext" face=""Verdana", sans-serif"> </span></span><span style="font-family: verdana; font-size: small;"><span color="windowtext" face=""Verdana", sans-serif"><br /></span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana", sans-serif">#194 Blog Post - Wednesday 22 August 2023<br /></span></b></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana", sans-serif"> </span></b><span color="windowtext" face=""Verdana", sans-serif"></span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana", sans-serif">Posted by Denny Hatch</span></b></span><span color="windowtext" style="font-family: verdana; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"></span></p>
<p class="MsoNormal" style="margin-right: 0.25in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana;"><b><span color="windowtext" face=""Verdana",sans-serif" style="font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> </span></b></span></p>
<p align="center" class="MsoNormal" style="margin-right: 0.25in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana", sans-serif">The Greatest Direct Marketing Lesson <br />
I Have Learned in the Last Sixty Yea</span><span color="windowtext" face=""Verdana", sans-serif">rs </span></b></span></p>
<p align="center" class="MsoNormal" style="margin-right: 0.25in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span color="windowtext" face=""Verdana",sans-serif" style="font-size: 10pt; mso-fareast-font-family: "Times New Roman";"></span></p><div class="separator" style="clear: both; text-align: center;"><span color="windowtext" face=""Verdana",sans-serif" style="font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSyVZ11ohDSA7mtWhQvX_v-8CUNhaOM_5rfsxNsXw6HmfxILlpcrWAB0L_vZWW1yRUKJrIinHcsKF7VE8Pik4ao0Wrza_FHC2dDJLYmIr7dhRgWRYrL2pYC9XKibYOX0rOW3kIU1buD-4jKg_P1JccTjmusFZ-MGapPFUhiUzJU_JoN_mJhric_RHBTnE/s370/%231%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="370" data-original-width="238" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSyVZ11ohDSA7mtWhQvX_v-8CUNhaOM_5rfsxNsXw6HmfxILlpcrWAB0L_vZWW1yRUKJrIinHcsKF7VE8Pik4ao0Wrza_FHC2dDJLYmIr7dhRgWRYrL2pYC9XKibYOX0rOW3kIU1buD-4jKg_P1JccTjmusFZ-MGapPFUhiUzJU_JoN_mJhric_RHBTnE/w258-h400/%231%20ILLUS.png" width="258" /></a></span></div><p></p><p></p><p class="MsoNormal"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span color="windowtext" face=""Verdana", sans-serif">Quickie Preface</span></b><span color="windowtext" face=""Verdana", sans-serif">: Mike and Susan Fryd are close friends and
neighbors. A modest, shy, low-key guy, Mike quietly and offhandedly mentioned
his book was being published. I immediately bought it and read it. Whereupon I
was gobsmacked. I guarantee you will be also. —DH</span></span></span></p><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: verdana;"><span color="windowtext" face=""Verdana", sans-serif"> </span></span></span> <br /></p><p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><b><span color="windowtext" face=""Verdana", sans-serif" style="font-size: medium;"><span style="font-family: verdana;">Below: My Review of
Mike Fryd's Stunning<br />
</span></span></b><b><span color="windowtext" face=""Verdana", sans-serif" style="font-size: medium;"><span style="font-family: verdana;">Reminiscence </span></span></b><b><span color="windowtext" face=""Verdana", sans-serif" style="font-size: medium;"><span style="font-family: verdana;">Just Published on Amazon</span></span></b><b><span color="windowtext" face=""Verdana",sans-serif" style="font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> </span></b></p><p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><b><span color="windowtext" face=""Verdana",sans-serif" style="font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><br /></span></b></p>
<p align="center" class="MsoNormal" style="margin-right: 0.25in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: times; font-size: medium;"><b><span color="windowtext">A Riveting and Often Hilarious Memoir of Nazism and
Motherhood.</span></b><span color="windowtext"></span></span></p>
<p class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: times; font-size: medium;"><span color="windowtext"><i>My Mother’s War</i> is
the gripping account of growing up as the child of penniless Polish Jews who
spent six years dodging capture and certain death by the Nazis. You will savor
Michael Fryd’s paean to his indomitable entrepreneur mother who saved her
family. Mike Fryd writes: </span></span></p>
<p class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: times; font-size: medium;"><span color="windowtext">“The entire
business establishment was in a state of chaos; there was no organized system
for the transportation and distribution of goods. There were shortages of
certain commodities in one part of the country, while mountains of the same
rotted next to idle railroad tracks only fifty miles away.</span></span></p>
<p class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: times; font-size: medium;"><span color="windowtext">
“This was a perfect climate for making money on the black market. Somehow, my
mother found people and trucks who helped her move merchandise from areas of
surplus where she could buy them at very low prices to areas of scarcity where
she could sell them at a premium. Often, our one-room apartment served as a
temporary warehouse for whatever was the transaction du jour: medicines, hams,
tires, furs, condoms, yes condoms. Mom brought a truckload of them from Germany
and sold them at a very handsome profit to drugstores in Warsaw. Condoms
were in short supply in Poland and were much needed to control venereal
diseases spread by both the German and Russian armies.</span></span></p>
<p class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: times; font-size: medium;"><span color="windowtext">
“When my mom wasn’t smuggling watches, one could always find her on the Rue des
Rosiers where she indulged in her favorite profession, black marketing in
foreign currency. When I wasn’t in school, I would often accompany her,
reprising my old role of “Mule,” an unobvious carrier of sizable sums of
illegal currency… It was an exotic and exciting bazaar where millions of
dollars changed hands every minute, and a man’s word was his bond. My mom was
the only woman trader, as far as I know, and I was the only child around.
</span></span></p>
<p class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: times; font-size: medium;"><span color="windowtext">
“Many of the dealers went out of their way to teach me the tricks of the trade
or just to amuse me. I learned how to count money fast, just like a banker, and
how to spot a fake diamond; a drop of water beads up on a diamond, but spreads
on glass or cubic zirconia.”</span></span></p>
<p align="center" class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: times; font-size: medium;"><b><span color="windowtext">I Couldn’t Put the Book Down</span></b></span></p>
<p class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: times; font-size: medium;"><span color="windowtext">I read it straight
through the weekend. It is one of a kind —a masterpiece! As I reluctantly came
to the glorious ending of this extraordinary adventure four words kept
repeating themselves inside my head: Movie. Spielberg. Academy Awards. —Denny
Hatch</span></span></p>
<p class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" face=""Verdana",sans-serif" style="font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> </span></p><p class="MsoNormal" style="margin-left: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span color="windowtext" face=""Verdana",sans-serif" style="font-size: 10pt; mso-fareast-font-family: "Times New Roman";"></span></p><div class="separator" style="clear: both; text-align: center;"><span color="windowtext" face=""Verdana",sans-serif" style="font-size: 10pt; mso-fareast-font-family: "Times New Roman";"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSZfjNZdYGSCwMqWcpahsYZZE23Co9XhseZA0rDraSuKQM-Ll0w9lupxW-HChSSj0bPHfcwjnrzYctWpc8dsPl3o-5qClAaer3VCo8icU5VnTPfrcBTVXrScBbmZburj5kyzkxE2ffa1x1kbSY8FNrmHocj7We3RI66eaGD-FzgOWnMFFKp9G9PUGgnRs/s404/%232%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="404" data-original-width="302" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSZfjNZdYGSCwMqWcpahsYZZE23Co9XhseZA0rDraSuKQM-Ll0w9lupxW-HChSSj0bPHfcwjnrzYctWpc8dsPl3o-5qClAaer3VCo8icU5VnTPfrcBTVXrScBbmZburj5kyzkxE2ffa1x1kbSY8FNrmHocj7We3RI66eaGD-FzgOWnMFFKp9G9PUGgnRs/s320/%232%20ILLUS.png" width="239" /></a></span></div><p></p>
<p class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b style="mso-bidi-font-weight: normal;"></b><span color="windowtext" face=""Verdana",sans-serif" style="font-size: 10pt; mso-fareast-font-family: "Times New Roman";"></span></p>
<p class="MsoNormal" style="margin-left: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><b><span color="windowtext" face=""Verdana",sans-serif" style="font-size: medium; mso-fareast-font-family: "Times New Roman";">Michael Fryd</span></b></p>
<p class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b><span color="windowtext" face=""Verdana",sans-serif" style="font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> </span></b></p>
<p class="MsoNormal" style="margin-left: 13.7pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span color="windowtext" style="font-family: times; font-size: medium; mso-fareast-font-family: "Times New Roman";"><b>From Mike Fryd’s
Preface </b></span><span color="windowtext" style="font-family: times; font-size: medium; mso-fareast-font-family: "Times New Roman";"><b><br /></b></span></p><p class="MsoNormal" style="margin-right: 13.7pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: 10pt; mso-fareast-font-family: "Times New Roman";">
</span><span color="windowtext" style="font-family: times; font-size: medium; mso-fareast-font-family: "Times New Roman";">“While writing I realized the heart of the story was my larger-than-life
mother, Evelyn Fryd. We survived against all odds because the Nazis and Polish
anti-Semites were no match for her. During those years she was a mythic figure
with boundless energy and cunning, determined to do whatever it took to save
her family from Hitler’s clutches.” </span></p><p class="MsoNormal" style="margin-right: 13.7pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: times; font-size: xx-small; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p align="center" class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-fareast-font-family: "Times New Roman";">In the Mayhem and Horror of World War II, in Poland,<br />
Evelyn Fryd Morphed into World Class Direct Marketer</span></b></span></p>
<p class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">For starters, she
was constantly aware of — and practiced — the five-letter credo that describes exactly
what we direct marketers do:</span></p>
<p align="center" class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-fareast-font-family: "Times New Roman";">“Create wants and change behavior.”</span></b></span></p><p align="center" class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-fareast-font-family: "Times New Roman";"> </span></b></span></p>
<p class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">To achieve these
goals, direct marketers are perpetually challenged and are forced to learn lots
of new stuff every day. It's a fascinating career!<br /></span></p>
<p class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">• Exactly who are
our buyers or clients?</span></p>
<p class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">• How and where do
we find more of them?</span></p>
<p class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">• The challenge is
to get inside their heads and walk in their shoes so we can think how they
think, feel what they feel, and know and become them. Talk to them. Make their
lives better. Like us lots. And want to hear from us often.</span></p><p class="MsoNormal" style="margin-right: 13.5pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: x-small; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: verdana; font-size: x-small; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p align="center" class="MsoNormal" style="margin-right: 13.7pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-fareast-font-family: "Times New Roman";">What Does the Mike Fryd’s Mother in World War II<br />
Have to Do with Direct Marketing Today? Everything! </span></b></span></p>
<p class="MsoNormal" style="margin-right: 13.7pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">A serial
entrepreneur, she was on a perpetual learning curve — continually studying about
businesses, products and services and how to buy them, market them and make
customers happy. She was also a world class student of people — always able to
see into their inner selves, their wants, their needs, their fears, greed,
guilt, anger and desire for exclusivity. In all her transactions she provided
salvation and exuded flattery. Everybody loved her!</span></p><p class="MsoNormal" style="margin-right: 13.7pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: x-small; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal" style="margin-right: 13.7pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">In short, Evelyn
was a textbook direct marketer — getting inside the heads of the people she
dealt with, seeing what they saw, feeling what they felt and, in effect,
becoming the person and talking directly to them.<b> </b></span></p>
<p align="center" class="MsoNormal" style="margin-right: 13.7pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: medium;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-fareast-font-family: "Times New Roman";">Comparing Evelyn Fryd to Three of the Greatest</span></b><span color="windowtext" face=""Verdana",sans-serif" style="mso-fareast-font-family: "Times New Roman";"><br />
<b>Direct Marketing Entrepreneurs of My Lifetime</b></span></span></p>
<p align="center" class="MsoNormal" style="margin-right: 13.7pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: small;"><span style="font-family: verdana;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-fareast-font-family: "Times New Roman";"> </span></b></span></span></p>
<p class="MsoNormal" style="margin-right: 13.7pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: medium;"><b><span color="windowtext" style="font-family: verdana; mso-fareast-font-family: "Times New Roman";">David Ogilvy </span></b></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbahlPyu70AQ49AymfzxVwAV5XacZVF0ecYYeTjaKBQPFinCLRSCDw2N_scGo7GZORQq08FLXVbvNSj1eO3eeV6ZJm7aK_loJmAw2JJy1kTUbmLWNyxB5VmDey1Vaql1lh1XUOjsyw7p_an9u31rqjKzPUbyTE9kgyjb5nF8-nV1pgI07tHdDrYAIiAO8/s259/%233%20ILLUS.jpeg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="194" data-original-width="259" height="194" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbahlPyu70AQ49AymfzxVwAV5XacZVF0ecYYeTjaKBQPFinCLRSCDw2N_scGo7GZORQq08FLXVbvNSj1eO3eeV6ZJm7aK_loJmAw2JJy1kTUbmLWNyxB5VmDey1Vaql1lh1XUOjsyw7p_an9u31rqjKzPUbyTE9kgyjb5nF8-nV1pgI07tHdDrYAIiAO8/s1600/%233%20ILLUS.jpeg" width="259" /></a></div><p class="MsoNormal" style="margin-right: 13.7pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">"He walked into a
London agency and asked to see the boss. He had bought a country house and was
about to open it as a hotel. Could the agency help him to get customers? He had
$500 to spend. Not surprisingly, the head of the agency turned him over to the
office boy, who happened to be the author of this book. I invested his money in
penny postcards and mailed them to well-heeled people living in the
neighborhood. Six weeks later the hotel opened to a full house. I had tasted
blood.”<br />
<span style="mso-spacerun: yes;"> </span>—<i>Confessions of an Advertising Man</i></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><i><span color="windowtext" face=""Verdana",sans-serif" style="font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> </span></i></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">Maxwell Sackheim</span></b></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipyUpjsyqwXGrfuwaBozOUCdIUhFIMQerEu4s4qh0QCzXrLHFrjuDnh2PWptvZ4ADMpNfVmXB9H2jxNoobVmDUUfcVFW2Tk9sUGyHltYr5yXwHg8cvWd04EBB9MBSVDcrbYiMm74GAe6xkpct0xmdwdip9_ZEIB_YYMDnM9biiUJ-ZAP_8OLsiqAlTrWE/s499/%234%20ILLUS.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="499" data-original-width="378" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipyUpjsyqwXGrfuwaBozOUCdIUhFIMQerEu4s4qh0QCzXrLHFrjuDnh2PWptvZ4ADMpNfVmXB9H2jxNoobVmDUUfcVFW2Tk9sUGyHltYr5yXwHg8cvWd04EBB9MBSVDcrbYiMm74GAe6xkpct0xmdwdip9_ZEIB_YYMDnM9biiUJ-ZAP_8OLsiqAlTrWE/s320/%234%20ILLUS.jpg" width="242" /></a></div>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">In 1926 Max was an agency copywriter who
got inside the heads of book readers and came up with a unique scheme that sold
tens of millions of books. Ninety-six years later it is still going strong. The
main elements of the business model that persuaded members to join the club: </span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">• <u>Irresistible Introductory Offer</u> (Sign
up and take your choice of one, </span><span style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">two,
or three books free), no risk to have a look.</span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">• You can <u>acquire best-selling titles</u>
before they’re available in stores.</span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">• <u>Dazzle your friends, neighbors and
business associates</u> with how much you know about what's going on in the
worlds news, literature and culture. </span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">• Special book club editions are <u>cheaper
to manufacture</u>.</span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">• Ergo: <u>discount prices, big
savings</u>.</span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">• The “<u>Negative Option</u>” makes it easy-peasy
to build a world class library. (“Unless you tell us not to send the Main
Selection (or want one or more Alternate Selections), the book will be shipped
automatically.”</span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">• If not 100% satisfied, <u>full return privileges</u>, no hassle, no
questions asked </span><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">(even if you’ve
already read it).</span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">• Bonus books. (Buy 4 club selections at terrific discount
prices and get one <u>free reward book</u> of your choice.).</span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">• Sackheim’s name for the club: <u>Book-of-the-Month</u>.</span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: medium;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-fareast-font-family: "Times New Roman";">Bill Bonner</span></b></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicAswChHLF7qEcZhO4dzYRsRwMwBtW2jRJBZkVADxn9F2nv2ZedZZS5YU0UK9CLn4257vJXFKP3qXl9t9-PpTER6SNqmWaIhvyMrmQ5z3ejoNGOqTcUBCaBs9LBqX0KEG0SaEEd6fEPTQhA4WJMXXSTCekeyyh6HMEYoPyu5xaMyezBVR9NnZSh6_6U8s/s815/%235%20ILLUS%20Bonner.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="815" data-original-width="585" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicAswChHLF7qEcZhO4dzYRsRwMwBtW2jRJBZkVADxn9F2nv2ZedZZS5YU0UK9CLn4257vJXFKP3qXl9t9-PpTER6SNqmWaIhvyMrmQ5z3ejoNGOqTcUBCaBs9LBqX0KEG0SaEEd6fEPTQhA4WJMXXSTCekeyyh6HMEYoPyu5xaMyezBVR9NnZSh6_6U8s/w288-h400/%235%20ILLUS%20Bonner.png" width="288" /></a></div>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">In 1979 stony broke and up to his ears in debt Bill mailed a
dry test — an 8-page letter offering a trial subscription to <i>INTERNATIONAL
LIVING </i>(an imaginary magazine that existed only inside his head). If
he got enough orders, he would publish it. </span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">The launch mailing package for <i>INTERNATION
LIVING </i>did 300% of breakeven and was hugely profitable from Day 1. Today Agora
Publishing is a mini conglomerate of 30 companies that bring in over $1 billion
a year.</span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";"> Bill Bonner in front of the first of his two 18th century chateaux in France (just up the road from David Ogilvy's.)</span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";"><br /></span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: x-small; mso-fareast-font-family: "Times New Roman";"><br /></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" style="mso-fareast-font-family: "Times New Roman";">A Totally Opposite Career from Direct Marketing Where a <br />Guy Did the Same Thing Over and Over and Over Again </span></b></span></span><span style="font-size: medium;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" style="mso-fareast-font-family: "Times New Roman";"><br /></span></b></span></span></p>
<p class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">Last week I turned
88. What triggered this Blog Post was this New</span><span style="font-size: medium;"><span style="font-family: verdana;"></span></span></p>
<p class="MsoNormal" style="margin-right: 13.7pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: medium; mso-fareast-font-family: "Times New Roman";">York Times Obituary that ran on my birthday.</span></p><p class="MsoNormal" style="margin-right: 13.7pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span color="windowtext" style="font-family: verdana; font-size: x-small; mso-fareast-font-family: "Times New Roman";"> </span></p>
<h1 align="center" style="text-align: center; vertical-align: baseline;"><span style="font-size: medium;"><span style="font-family: times;"><i><span face=""Verdana",sans-serif">Philip L. Sherman,
Who Circumcised Thousands of Babies,
Dies at 67</span></i></span></span></h1><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"></span><span style="font-family: verdana; font-size: medium;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgquym0ELZPtklgp3ZBGARnbOiU9pSZY2b0v_GbNtZsLAfuuOGbd1MLuO1WtDYXUzkp-q40YsOB-vU3F_IpLSLzcSIbZDfF5kSmxRqJZuseR3vDFWEDRs53D2erHxR_3ZtVosRrX6GH894wd1A7AVHT-fU-WzAksr66QGa6slp9rkiG8LUPKQvPEomTPtQ/s245/%237%20ILLUS.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="231" data-original-width="245" height="189" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgquym0ELZPtklgp3ZBGARnbOiU9pSZY2b0v_GbNtZsLAfuuOGbd1MLuO1WtDYXUzkp-q40YsOB-vU3F_IpLSLzcSIbZDfF5kSmxRqJZuseR3vDFWEDRs53D2erHxR_3ZtVosRrX6GH894wd1A7AVHT-fU-WzAksr66QGa6slp9rkiG8LUPKQvPEomTPtQ/w200-h189/%237%20ILLUS.png" width="200" /></a></span></div><span style="color: black; font-family: times; font-size: medium;">Armed
with only a scalpel, a clamp and a metal probe, Philip L. Sherman would routinely
carry out his surgical mission in about 15 seconds, leave in as little as 10
minutes and hotfoot it to his car, which was probably parked illegally but
perhaps spared a ticket by the inspired placard on his windshield: “Mazel Tov!
Bris in progress. Please don’t ticket.”</span><p></p>
<p class="css-at9mc1" style="margin-right: -4.5pt; vertical-align: baseline;"><span style="color: black; font-family: times; font-size: medium;">His
record, he said, was 11 in a single day, including two pairs of twins — a
considerable scheduling feat, considering that the ritual is to be performed on
the eighth day of the baby’s life and during daylight.</span></p><p class="css-at9mc1" style="margin-right: -4.5pt; vertical-align: baseline;"><span style="color: black; font-family: times; font-size: medium;">He died
on Aug. 9 at his home in Englewood, N.J. He was 67. His daughter, Nina Sherman
Green, said the cause was pancreatic cancer.</span></p>
<p class="css-at9mc1" style="margin-right: -4.5pt; vertical-align: baseline;"><span style="color: black; font-family: times; font-size: medium;">Mr.
Sherman, whose website (as well as his vanity license plate) was<span class="apple-converted-space"> </span><a href="http://emoil.com"><span style="border: 1pt windowtext; mso-border-alt: none windowtext 0in; padding: 0in;">emoil.com</span>,</a> claimed to have performed some 26,000 ritual
circumcisions, mostly in the New York metropolitan area, during his 45-year
career. He was trained in the Jewish religious practice of brit milah — a
profession generally spelled “mohel” in English and pronounced “moil.”</span></p>
<p class="css-at9mc1" style="margin-right: -4.5pt; vertical-align: baseline;"><span style="color: black; font-family: times; font-size: medium;">His
services did not come cheap. “You pay $800 for a steady hand and a good
reputation,”<span class="apple-converted-space"> </span>Scott Stringer, the former New York City comptroller, told
The Times after his son, who was born in December 2011, was circumcised by Mr.
Sherman. “It’s not the kind of thing where you’re looking to save money.”</span></p>
<p class="css-at9mc1" style="margin-right: -4.5pt; vertical-align: baseline;"><span style="color: black; font-family: times; font-size: medium;">But Mr. Sherman
said he did not turn away families who could not afford his fee.</span></p>
<p class="css-at9mc1" style="margin-right: -4.5pt; vertical-align: baseline;"><span style="color: black; font-family: times; font-size: medium;">He also
served as a cantor at several synagogues in New York, including the Spanish and
Portuguese Synagogue in Manhattan from 1985 to 2019. He also occasionally
worked as an actor.</span></p>
<p class="css-at9mc1" style="margin-right: -4.5pt; vertical-align: baseline;"><span style="color: black; font-family: times; font-size: medium;">Yes, he
acknowledged, of course the baby feels pain during it. But, he added, “when
it’s done properly, only for a moment.”</span></p>
<p class="css-at9mc1" style="margin-right: -4.5pt; vertical-align: baseline;"><span style="color: black; font-family: times; font-size: medium;">And, yes,
he said, it was also true that sometimes even just by imagining the removal of
the baby’s foreskin, one of the parents or a guest might pass out. But, he
suggested cheerfully, “usually at a bris, there’s no shortage of doctors or
lawyers.”</span></p>
<p class="css-at9mc1" style="margin-right: -4.5pt; vertical-align: baseline;"><span style="color: black; font-family: times; font-size: medium;"><a href="https://www.nytimes.com/2023/08/15/nyregion/philip-l-sherman-dead.html?unlocked_article_code=3NAvX2v_TZABrMYXbVc3VgC2DYxlRIH3xqbBwi37EQLLYUnQI5FxBXSKXmq6OLHblkL8xhwN8gixXlna355JOsuPn-c7bYF_egx0Gfj2D8hQd3Vrcdz00zKyN4k-FHrLUTtptorycH4p_QmTp_xMltNvaSn6RmezSsdhc4pcO09dTjfxw6F_n9BEHs5LgdWWUvcMfPKg3CqUoB84pfeSGWNvjupaPWfe4Ew66RTimD7CU7peKERu8lYDVj0HLqeHNoPbr5nZk6mVGdpBIWE3fUg5n_e7H903_gE_KewoZ7FvHXyd0bDjgKi7y7WD2YxapAUgiGs1YwPn7vw-_i5gzg&smid=nytcore-ios-share&referringSource=articleShare">Excerpted from Sam Roberts' splendid tongue-in-cheek obit</a>, August 15, 2023<br />Photo credit: Fred R. Conrad, The New York Times <i><br /></i></span></p><p class="css-at9mc1" style="margin-right: -4.5pt; vertical-align: baseline;"><span style="color: black; font-family: times; font-size: medium;"><i></i></span></p><div class="separator" style="clear: both; text-align: center;"><span style="color: black; font-family: times; font-size: medium;"><i><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQOeuZHUaW_f5V0ypzUTaYiqoD9EMRVIuFN7yFvCOCZu7Rf4kM3MHV-EDhkCnI5Izm7L68pg8IvfNyFDP4w4iOrZoPDm1dSFWLnAitG_NoYQ2lyZHUqrTgFKDjIyitn9xyW4nSO8wi8vwAuJlzTx4djyxCqOjigZ8oZsECKa-sjEXA8X4mTp7M0LNVuHs/s657/%238%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="657" data-original-width="497" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQOeuZHUaW_f5V0ypzUTaYiqoD9EMRVIuFN7yFvCOCZu7Rf4kM3MHV-EDhkCnI5Izm7L68pg8IvfNyFDP4w4iOrZoPDm1dSFWLnAitG_NoYQ2lyZHUqrTgFKDjIyitn9xyW4nSO8wi8vwAuJlzTx4djyxCqOjigZ8oZsECKa-sjEXA8X4mTp7M0LNVuHs/w484-h640/%238%20ILLUS.png" width="484" /></a></i></span></div><p></p><p style="text-align: center;">###</p><p style="text-align: left;"><span style="font-family: verdana;"> Word Count: 1654 </span><br /></p><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span>
Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com2tag:blogger.com,1999:blog-3872537973078213619.post-68051293314727813592023-08-02T07:03:00.012-04:002023-09-11T14:30:39.968-04:00#193 Fake Electors
<p class="MsoNormal"><a href="http://dennyhatch.blogspot.com/2023/08/193-fake-electors.html"><span style="font-size: large;">http://dennyhatch.blogspot.com/2023/08/193-fake-electors.html </span></a></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></b></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">#193 Blog Post<span> - Wednesday, 2 August 2023<br /></span></span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Posted by Denny Hatch</span></b></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></b></span><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> <br /></span></b></span></p>
<p class="MsoNormal" style="text-align: center;">
</p><div style="text-align: center;"><span style="font-family: verdana; font-size: x-large;"><b>The Sales Pitch That Conned 8 Nice</b></span><br /><span style="font-family: verdana; font-size: x-large;"><b>Folks into Becoming "Fake Electors"</b></span><br /></div><div><p class="MsoNormal"><b><span color="windowtext" face=""Verdana",sans-serif" style="font-size: 18pt;"> </span></b></p>
<p class="MsoNormal" style="text-align: center;"><style>@font-face
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdJ3gvtB354xXxbbw57SLzO1T8X5-dBWD0zE6VYGewYzH_sMYcwtqmXZccAa4j-wByJhxqWSRbBo6NOgwy4Q5VSScRqBGthENd2mZ6EtWLyUmUG7FQ6QhYQpgGwR1UL8jPAVGcimRG8YWULISPHmWQb__ptvZnv2QKCJxyioag5MSA_otQOLS0kmLQzRI/s300/%231%20ILLUS.jpeg" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="168" data-original-width="300" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdJ3gvtB354xXxbbw57SLzO1T8X5-dBWD0zE6VYGewYzH_sMYcwtqmXZccAa4j-wByJhxqWSRbBo6NOgwy4Q5VSScRqBGthENd2mZ6EtWLyUmUG7FQ6QhYQpgGwR1UL8jPAVGcimRG8YWULISPHmWQb__ptvZnv2QKCJxyioag5MSA_otQOLS0kmLQzRI/w640-h358/%231%20ILLUS.jpeg" width="640" /></a></div><p><br /></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-size: large;"><b><span style="font-family: times;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">IN
THE NEWS:<br /></span></span></b></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-size: large;"><b><span style="font-family: times;"><span>Michigan AG Charges 16 People for</span></span><span style="font-family: times;"><span> Roles in 2020 Fake Elector Scheme<br /></span></span></b></span><span style="font-family: times; font-size: large;"><i><span><b>“They weren’t the duly elected and qualified
electors, and each of the defendants knew it.”</b></span></i></span></p><h2 align="left" style="text-align: left;"><span style="font-family: times; font-size: large;"><span class="section-lead"><span style="font-weight: normal;">Michigan Attorney General Dana
Nessel</span></span><span class="apple-converted-space"><span style="background: white; font-weight: normal;"> </span></span><span style="font-weight: normal;">announced<span style="background: white;"> on Tuesday that charges have
been filed against 16 residents of the state for their roles in a fake elector
scheme following the 2020 election. All 16 have been charged with eight felony
counts, including forgery and election law forgery.<br /></span></span></span><span style="font-weight: normal;"><span style="font-family: times; font-size: large;"><span>—Noah
Lanard, Reporter, Mother Jones, July 18, 2023</span></span></span></h2><h2 align="left" style="text-align: left;"><span style="font-weight: normal;"><span style="font-family: times; font-size: large;"><span> </span></span></span></h2><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 40.5pt; margin-right: 58.5pt; margin-top: 0in; margin: 0in 58.5pt 0in 40.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">“The most essential gift for a good writer is a
built-in, shockproof,<span class="apple-converted-space"> </span></span><i><span face=""Verdana",sans-serif" style="font-style: normal; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">shit detector</span></i><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">. This is the writer's radar and all great writers have had it.” </span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 40.5pt; margin-right: 58.5pt; margin-top: 0in; margin: 0in 58.5pt 0in 40.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;"> —Ernest
Hemingway</span></span></p>
<h1><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" style="background: white;"> </span></span></h1>
<h1><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" style="background: white; font-weight: normal;"> </span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana", sans-serif" style="font-weight: normal;">Way back in February 2022 the “False Electors”
scheme was floated as a way to reverse the outcome of the 2020 election. Being
a political junky the red flag of my shit detector waved. It was a feeble little
flutter. I didn’t think much of the story and went on with my life. </span></span></h1>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Fast
forward to this July when it was announced that 16 solid citizens of Michigan
who had registered with the federal government as fake electors (subsequently a.k.a.
“<i>alternative </i>electors”) were being charged with:</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-left: 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Verdana;"><span>1)<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span></span></span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">One count of
Conspiracy to Commit Forgery,</span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b> <br /> a 14-year felony</b></span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">.</span></span></p>
<p class="MsoNormal" style="margin-left: 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Verdana;"><span>2)<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span></span></span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Two counts
of Forgery, <b>a 14-year felony</b></span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">.</span></span></p>
<p class="MsoNormal" style="margin-left: 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Verdana;"><span>3)<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span></span></span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">One count of
Conspiracy to Commit Uttering and Publishing, <b>a 14-year felony</b></span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">.</span></span></p>
<p class="MsoNormal" style="margin-left: 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Verdana;"><span>4)<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span></span></span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">One count of
Uttering and Publishing, <b><br /> a 14-year felony</b></span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">.</span></span></p>
<p class="MsoNormal" style="margin-left: 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Verdana;"><span>5)<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span></span></span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Two counts
of Election Law Forgery<b>, <br /> a 5-year felony.</b></span></span></p>
<p class="MsoNormal" style="margin-left: 0.5in; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">I
was instantly horrified that sixteen citizens of Michigan were facing 14 years
in the pokey after falling for a classic marketing scam. They had been conned into signing their names to an official-looking form by a small coterie of
desperate, duplicitous Republican Party operatives using fear and anger.<br /></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">For
starters, Their Lives Are <br />Already Turned Upside Down.</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">I
did a deep dive into Google over a three-day period and discovered the first
entries of their listings were reports of the felony indictments and potential
14-year sentences. Whether guilty or innocent, these incriminating, negative stories
will follow them to their graves.</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Their
plight is akin to that of fine actor Kevin Spacey. Despite his acquittal of all
charges of sexual misconduct, he is still having trouble getting work. </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Who Are
These People Accused of Felony?</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">I
found eight of these Michigan professionals to be controversial, having been
involved as election deniers or having ties to radical right wing organizations
that invaded the U.S. Capitol on January 6. </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Let’s
look at this relatively innocuous other eight — unassuming folks quietly leading
productive lives just like you, me, our families, friends and business
associates. They are all facing 14 (or more) years in the hoosegow. </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Kathy
Berden, 70, of Snover, Michigan</span></b></span></p>
<div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitgJdoPO2ahILQBC2oABy-YLvvWZ3wOafpCmC9UcXdT64mD0_Cb7I2yWvycCebOjc4HgouJ2EmA3_xzkZnWNu5TmNdLIwplFAei76womcvP0M2K5AF1U3ko6eX74ahWa3bDSYPrbaTCnBNjmPWIwX-SCuq4to6GJiXouwl4sIRWr9EZuagPC0edAQa4qk/s311/Barden.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="311" data-original-width="263" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitgJdoPO2ahILQBC2oABy-YLvvWZ3wOafpCmC9UcXdT64mD0_Cb7I2yWvycCebOjc4HgouJ2EmA3_xzkZnWNu5TmNdLIwplFAei76womcvP0M2K5AF1U3ko6eX74ahWa3bDSYPrbaTCnBNjmPWIwX-SCuq4to6GJiXouwl4sIRWr9EZuagPC0edAQa4qk/w169-h200/Barden.png" width="169" /></a></span></b></span></div><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">National
Committeewoman (Michigan) at Republican National Committee</span></b></span><p></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">“My
name is Kathy Berden, and it is my privilege to serve as the Republican
National Committeewoman for our great state of Michigan. My husband Dean and I
operate a family farm in Sanilac County, and we have four children and ten
grandchildren. Many years ago, I became involved in my local party because I
believed I had a responsibility to ensure that the people we elect to office at
all levels share the conservative values of our party’s platform: limited
government, balanced budgets, individual liberty, and a commitment to
family. <span> </span>“During my time as a grassroots activist,
I have had the honor to serve as a Precinct Delegate, County Executive
Committee Member, County Chair, State Committee Member, National Convention Delegate,
and as of May of 2015, Republican National Committeewoman. I have greatly
enjoyed meeting so many committed Republicans and great candidates who are truly
dedicated to building our party and winning elections.” — Google</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> <br /></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">William
(Hank) Choate, 72, of Cement City, Michigan</span></b></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></b></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6qvc30nXlH_ecOU-GdOTtR7iezQcd4TjQWWRr6A_M9Sn1BpfUVkNjwE1dz_te4BxMcC_JFTlhJfL4DSaGuyiUtogIukXgaSV8DoF3k1Uf2Sbyqx-yRMNPXcYBA-jU3XYRAb6Q191RnFNWPVO3SZH3KYakiW_fZWhnIu_nkApOSBqV7eY46txzmYVk0TE/s255/Choate.jpeg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="255" data-original-width="197" height="255" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6qvc30nXlH_ecOU-GdOTtR7iezQcd4TjQWWRr6A_M9Sn1BpfUVkNjwE1dz_te4BxMcC_JFTlhJfL4DSaGuyiUtogIukXgaSV8DoF3k1Uf2Sbyqx-yRMNPXcYBA-jU3XYRAb6Q191RnFNWPVO3SZH3KYakiW_fZWhnIu_nkApOSBqV7eY46txzmYVk0TE/s1600/Choate.jpeg" width="197" /></a></span></b></span></div><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">2016
Dairy Farmer of the Year—MSU Dept. of Animal Science</span></b></span><p></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">“When
the milk truck turns off the driveway and passes the old bank barn, it’s easy
to step back and let the haulers, processors and marketers complete the supply
chain. But MMPA Member Hank Choate keeps his eye on the entire milk route,
knowing consumer demand for dairy is what truly milks the cow. A dairy farmer
with 47 years of experience, Choate is a fervent promoter of dairy and
agriculture.<br /> “In recognition of his passion for dairy,
involvement in the industry and accomplishments on the farm, Choate was
recently recognized by the Michigan State University (MSU) Department of Animal
Science with the 2016 Dairy Farmer of the Year award.”—Google</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Clifford
Frost, 75, of Warren, Michigan</span></b></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyNo7kBbMGc5TEYdF8zUHMGqxNhqDumYUcMbHb6xlpbhU3cIT1O-3IC-cu-OjbqOZ4p5MlLwjbKcrjG9hWw1k8Z4GIcoWpUqqSZvuy-oZ8dYLUVHTE9j_WYxV8ZzMBIk6DYg3U014xS0CQqeY5kj6GCZoitx49SBE9zcRE8Nhnnexee2oXusXeOH-aVPA/s306/Frost.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="278" data-original-width="306" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyNo7kBbMGc5TEYdF8zUHMGqxNhqDumYUcMbHb6xlpbhU3cIT1O-3IC-cu-OjbqOZ4p5MlLwjbKcrjG9hWw1k8Z4GIcoWpUqqSZvuy-oZ8dYLUVHTE9j_WYxV8ZzMBIk6DYg3U014xS0CQqeY5kj6GCZoitx49SBE9zcRE8Nhnnexee2oXusXeOH-aVPA/w200-h182/Frost.png" width="200" /></a></span></b></span></div><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Century
21 AAA North</span></b></span><p></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">“Cliff
made me feel extremely comfortable during the entire process. He is extremely knowledgeable
of the area. He kept in constant contact with me during the entire process.
There aren't enough good things I can say about Cliff. If I ever need a realtor
again, I will definitely use Cliff. As for the above characteristics, excellent
is the only way to describe Cliff. He was by my side during a very stressful
sale every step of the way. I knew I could call him anytime to discuss questions
or concerns. He is an extremely patient man who is willing to go above and
beyond for his client. The staff at Century 21 AAA North were very
accommodating, from my initial introduction to the staff to the closing process
I felt extremely comfortable and confident in their abilities.” —Helen.<span> </span></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">—Google</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Stanley Grot, 71, of Shelby Township</span></b></span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb76p7ZJund9HsFcKD6z9hCPn2Yybfbkp2_RMTtl1K2PUEeh0ny2WlO8mT2kZQ9kmJLkIFQUAWwTk_TugBwXEK8pMbEYwx10R5mbLnEYvHL0xpdjg4jlriL1fQ5zqccy2bJUFrGXqFO8sWmhG62WFemmnXKxXqnvkdLo2LtATbVfxvZwv74nNR2tlvkUc/s92/GROT.jpeg" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="92" data-original-width="92" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb76p7ZJund9HsFcKD6z9hCPn2Yybfbkp2_RMTtl1K2PUEeh0ny2WlO8mT2kZQ9kmJLkIFQUAWwTk_TugBwXEK8pMbEYwx10R5mbLnEYvHL0xpdjg4jlriL1fQ5zqccy2bJUFrGXqFO8sWmhG62WFemmnXKxXqnvkdLo2LtATbVfxvZwv74nNR2tlvkUc/w200-h200/GROT.jpeg" width="200" /></a></div><p><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Clerk, Stanley Board of Trustees</b></span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">“Dear
Township Residents, </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><span> </span>“It is my great honor and privilege to
serve you in the position of clerk. I am confident I can provide leadership and
help to guide the township government through these difficult economic times
while properly addressing important issues affecting our daily lives.<br /> </span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><span> </span></span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><span> </span>“I will use my vast knowledge and
experience to provide the best services for the taxpayers of Shelby Township. I
will honorably serve their needs. I will lead by example.<br />“While serving the residents of Shelby
Township, the old fashion values will be my guide: hard work, high ethical
standards, honesty, integrity, and complete dedication to those I serve.”<br />Sincerely,<br />Stanley T. Grot</span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">"<br /> </span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">—Google</span></span></p><p class="MsoNormal"><span style="font-family: times; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>"Michigan clerk stripped of election duties after he was charged with acting as fake elector in 2020 election." —CBS News</b></span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> <br /></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">John
Haggard, 82, of Charlevoix, Michigan <br /></span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></b></span></p><div class="separator" style="clear: both; text-align: center;"></div><p></p><p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></b></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6jXK64t9zmUvZ_yV3sh3W5c4SXSysmz1eCtgvOZxmHgyD1S2_AjZ_5cNnc1S0cZRJlwDKaOBt1nVwXnqmaXrevYUDstbty_sPuvel5pa4XSShRi5c-_bpRlp4ExovuFhfzt9v48SS7trCpe8DC97TVOCWreRFriMgijINFggyMEEG5frhgm3v1KJAR6A/s177/HAGGARD.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="158" data-original-width="177" height="158" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6jXK64t9zmUvZ_yV3sh3W5c4SXSysmz1eCtgvOZxmHgyD1S2_AjZ_5cNnc1S0cZRJlwDKaOBt1nVwXnqmaXrevYUDstbty_sPuvel5pa4XSShRi5c-_bpRlp4ExovuFhfzt9v48SS7trCpe8DC97TVOCWreRFriMgijINFggyMEEG5frhgm3v1KJAR6A/s1600/HAGGARD.png" width="177" /></a></span></b></span></div><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span><b><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Member: Charlevoix Area Chamber of Commerce & BNI Up North Network<br /></span></span></b><p></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">“At
Haggard's [Plumbing & Heating], we have been providing quality service in the HVAC, plumbing, sheet
metal and service industry in Charlevoix and surrounding areas since 1968. We
specialize in commercial work as well as residential service and installation.
We also have a full service sheet metal fabrication shop for all your
customized needs.Our
mission is to provide quality and dependable service to our customers at
affordable prices. Our team of qualified employees take pride in their work to
insure you, our customer, get the quality you deserve."</span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> <br /></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></b></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Mayra
Rodriguez, 64, of Grosse Pointe Farms, Michigan </span></b></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></b></span></p><div class="separator" style="clear: both; text-align: left;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTBaRlM7CFUDUvFgTO27sxGtAsS4iKVe2CSF_EDTxLRh9gj-iGk7md46J0iy-xWKFsIZ1R1IOtgUVRFpeqVo3GXC8y4ulOJuhJSDm7ifxjA0t7GVEA8X3QXT8lMAwjI8ZDXXeZpCVquYn4XFYnf98uavRZFw3mnmLWBGBLwVa6n88tSlAZJLoOrl-4Wls/s225/Rodriquez:Twitter%20copy.jpeg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="225" data-original-width="225" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTBaRlM7CFUDUvFgTO27sxGtAsS4iKVe2CSF_EDTxLRh9gj-iGk7md46J0iy-xWKFsIZ1R1IOtgUVRFpeqVo3GXC8y4ulOJuhJSDm7ifxjA0t7GVEA8X3QXT8lMAwjI8ZDXXeZpCVquYn4XFYnf98uavRZFw3mnmLWBGBLwVa6n88tSlAZJLoOrl-4Wls/w200-h200/Rodriquez:Twitter%20copy.jpeg" width="200" /></a></div>Member
at Law Offices of <br />Mayra A. Rodriguez</span></b></span></span></b></span><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> <br /></span></b></span></span></b></span></div><p></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">“Boston
College B.A. 1980; University of Michigan, J.D. 1982<br />Admission:
1984, Michigan; 1984 New York; 1998, District of Columbia. Areas of Practice:
Latin American Bar Activities, Probate & Estate, Probate & Estate Planning.”
—Martindale.com<br /></span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: #333333; mso-bidi-font-size: 12.0pt;">“Rodriguez, an attorney, has been active in the community. She’s
a former president of the Junior League of Detroit and former at-large board
member of the Eastside Republican Club. In 2020, Rodriguez was the 14th
Congressional District chair in Michigan and a Republican National Convention delegate.”
—Grosse Pointe Times</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> <br /></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Rose
Rook, 81, of Paw Paw, Michigan</span></b></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRhjUnAtwSjIN6e0qK9Y1U7iyMYhPJ2hsIVtIjkC-X5CXK1Jdlp3we-CRXhGcvl8B1aIGTVW-6sgEsqfvyyCzX_6ECdfwmAp_CsgBpHAYQXQ0tucL0l5j2lDRuL_9MVPIDChbmAORCQ0ACsmhmclRnVv0-ZwXQQ6z2Zb0lhdNot7KhesvBMR28woBVlIQ/s143/ROOK.png" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="143" data-original-width="130" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRhjUnAtwSjIN6e0qK9Y1U7iyMYhPJ2hsIVtIjkC-X5CXK1Jdlp3we-CRXhGcvl8B1aIGTVW-6sgEsqfvyyCzX_6ECdfwmAp_CsgBpHAYQXQ0tucL0l5j2lDRuL_9MVPIDChbmAORCQ0ACsmhmclRnVv0-ZwXQQ6z2Zb0lhdNot7KhesvBMR28woBVlIQ/s1600/ROOK.png" width="130" /></a></div><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Member
of the Executive Committee of the Van Buren County Republicans. </span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: "Segoe UI"; mso-bidi-font-size: 12.0pt;">“Current occupation is listed
as Real Estate/Realtor. Rose will celebrate 81st birthday on November 28.”—ClustrMaps</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">“Served
on Boards of the Ethics committee and PR
committees. She is presently serving on three boards. Charter member of Paw Paw
Area Rotary, Paw Paw Service League.”—CNN</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Kent
Vanderwood, 69, of Wyoming, Michigan</span></b></span></p>
<p class="MsoNormal"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvDo1k9p12mWE_1av9UCp5Km9hycMa4qmBGVfyG8f5i9MHe1yfudNN-e5QJ_PBeARDOyerEy9KML3z48RP1J8ROp1eZArDTtlG1Oq9iYrghmodn5lYD_j-dyw8zJeSrmoc8mIdpYKJGYqbrx753LZAE8UaHdLiGolLHCfhdwYhudNxdd4jX02yISOvnqc/s420/Vanderwood.png" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="420" data-original-width="385" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvDo1k9p12mWE_1av9UCp5Km9hycMa4qmBGVfyG8f5i9MHe1yfudNN-e5QJ_PBeARDOyerEy9KML3z48RP1J8ROp1eZArDTtlG1Oq9iYrghmodn5lYD_j-dyw8zJeSrmoc8mIdpYKJGYqbrx753LZAE8UaHdLiGolLHCfhdwYhudNxdd4jX02yISOvnqc/w183-h200/Vanderwood.png" width="183" /></a></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="background: white; color: #101010; mso-bidi-font-size: 12.0pt;">Current Mayor of
Wyoming, Michigan</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: #2a2a2a; letter-spacing: 0.2pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">“Vanderwood,
who served on the Wyoming City Council for 16 years, won a three-way primary
race last August to replace retiring, longtime Wyoming Mayor Jack Poll. Vanderwood
is vice president of</span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: #2a2a2a; letter-spacing: 0.2pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;"> the Timothy Group <span> </span>which </span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: #2a2a2a; letter-spacing: 0.2pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">serves faith-based nonprofits.” —mLive</span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: #2a2a2a; letter-spacing: 0.2pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;"> </span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: #2a2a2a; letter-spacing: 0.2pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;"> </span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; color: #2a2a2a; letter-spacing: 0.2pt; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;"> <br /></span></span></p>
<p class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">How
Did They Get Liable to </span></b></span><br /><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Serve 14 Years in the Slammer?</span></b></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span><br /></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">
</span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Apparently, Republican party opera</span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">tives conned them into believing the election was rigged.
It was their sacred duty to make things right by being loyal to country and
Constitution and immediately sign up as fake/alternate electors if they were
needed.</span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>From Jack Smith's Indictment, 1 August 2023<br /></b></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b> <span>(NOTE: "The Defendant" is Donald J. Trump)</span></b></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b><span style="font-family: times;"><br /></span></b></span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-size: large;"><b><u> Manner & Means</u></b></span><br /></p><p class="MsoNormal" style="text-align: left;"><span style="font-size: large;"> 10. The Defendant's conspiracy to impair, obstruct, and defeat the federal government function through dishonesty, fraud, and deceit included the following manner and means:</span></p><p class="MsoNormal" style="text-align: left;"><span style="font-size: large;">a. 'The Defendant and co-conspirators used knowingly false claims of election fraud to get state legislators and election officials to subvert the legitimate election results and change electoral votes for the Defendant's opponent, Joseph R. Biden, Jr., to electoral votes for the Defendant. That is, on the pretext of baseless fraud claims, the Defendant pushed officials in certain states to ignore the popular vote; disenfranchise millions of voters; dismiss legitimate electors; and ultimately, cause the ascertainment of and voting by illegitimate electors in favor of the Defendant.<br /><br />b. The Defendant and co-conspirators organized fraudulent slates of electors in seven targeted states (Arizona, Georgia, Michigan, Nevada, New Mexico, Pennsylvania, and Wisconsin), attempting to mimic the procedures that the legitimate electors were supposed to follow under the Constitution and other federal and state laws. This included causing the fraudulent electors to meet on the day appointed by federal law on which leg<span style="color: #444444;">itimate electors were to gather and cast their votes; cast fraudulent votes for the Defendant; and sign certificates falsely representing that they were legitimate electors. <span>Some fraudulent electors were tricked into participating based on the understanding that their votes would be used only if the Defendant succeeded in outcome-determinative lawsuits within their state, which the Defendant never did. </span><span>The Defendant and co-conspirators then caused these fraudulent electors to transmit their false certificates to the Vice President and other government officials to be counted at the certification proceeding on January 6.</span></span></span></p><p class="MsoNormal" style="text-align: center;"> </p><p class="MsoNormal" style="text-align: center;"> </p><p class="MsoNormal" style="text-align: center;"> </p><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">What Does This
Sad Saga Have </span></b></span></p><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">To Do with Direct Marketing?</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">I
turn 88 in two weeks. I spent 60 years as a mail order book club manager,
copywriter and designer in the business of professional persuasion—direct mail,
off-the-page-advertising and, in recent years, eMarketing. </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Plus,
I’ve written seven (well-received) books on direct mail and direct marketing. As
well as 20 years as founder and editor of the <i>WHO’S MAILING WHAT!</i> newsletter/archive
service, five years as editor and publisher of <i>“Target Marketing”</i> magazine,
and 193 posts of the cranky blog you are now reading.</span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><i> </i></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">It
was the great guru, Dick. Benson, who proclaimed, “Direct Mail [direct
marketing] should be scrupulously honest.”</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Benson’s
dictum is in my head and heart every time I sit down in front of a keyboard<br /></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Takeaways to
Consider</span></b></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• </span><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">“The most essential gift for a good writer is a
built-in, shockproof,<span class="apple-converted-space"> </span></span><i><span face=""Verdana",sans-serif" style="font-style: normal; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">shit detector</span></i><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">. This is the writer's radar and all great writers have had it.” —Ernest
Hemingway</span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">• According to the most recent Monmouth Poll, 59% of Americans
believe Joe Biden won the presidency fair and square.</span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">• If you are part of the other 41% that believes it was
“rigged” and “stolen”, stop reading right here. </span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">= = = = = = = = = = = =</span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">• I have been personally horrified — wounded to my deep
heart’s core — by what has happened to the millions of Americans caught up in
this ghastly misunderstanding and brouhaha that has split the country 60/40.</span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">• <b>For Example:</b></span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">“</span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">After more than two years since the Jan. 6
riot at the Cap</span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">itol, the sentences are piling up — and last week saw the
longest prison sentence yet.<span class="apple-converted-space"> </span>More
than<span class="apple-converted-space"> </span>1,033 of the rioters have been
arrested, with approximately 485 federal defendants receiving sentences. About
277 defendants have been sentenced to time behind bars, and roughly 113
defendants have been sentenced to a period of home detention… <span style="background: white;">Stewart Rhodes, the leader of the far-right Oath
Keepers, last week<span class="apple-converted-space"> </span>— the longest
sentence imposed on a Jan. 6 defendant to date.” [18 years plus 3 years of supervised release]—Kierra Frazier, Politico</span></span></span></p>
<p class="story-textparagraph"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; color: black;"> </span></span></p>
<p class="story-textparagraph"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: black;">• <b>For Example:</b></span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: black;"> <br />Carlos </span><span face=""Verdana",sans-serif" style="background: white; color: #101010;">De Oliveira,</span><span face=""Verdana",sans-serif" style="background: white; color: black;"> now out on $100,000 bail
and property manager of the Mara-Lago country club, along with Waltine Nauta, Donald
Trump’s personal gofer — both low-level, hard-working loyal, anonymous employees
— are suddenly in the ugly spotlight as part of a criminal ring under indictment with
the former president of the United States. Or dedicated, patriotic political operatives
in seven states who, as party loyalists were suckered into signing on as “fake
electors” in a scheme to reverse the results of a presidential election. Or the
two beautiful, lovely, dedicated Georgia election workers, Ruby Freeman and
Shay Moss being reviled, belittled, insulted and libeled — by a former
president of the United States and the former mayor of New York City —
resulting in death threats and being forced into hiding.</span></span></p>
<p class="story-textparagraph"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; color: black;"> </span></span></p>
<p class="story-textparagraph"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: black;">• This is a cautionary tale from a very old
writer to always, always, always have verifiable facts at your fingertips
before making pronouncements. </span></span></p>
<p class="story-textparagraph"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; color: black;"> </span></span></p>
<p class="story-textparagraph"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: black;">• <b>For Example: </b>At the end of the <i>WHO’S
MAILING WHAT! </i>road is our archive of 1660 direct mail packages in 18 categories
that are guaranteed to contain winning copy, design, offers and pricing. How
can they be guaranteed winners? Each was received in the mail from
correspondents across the country over a minimum of three consecutive years.
This was not e-mail, which is basi</span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: black;">cally free to send. These were actual mailings
that cost big bucks to send out — list rental, paper, printing, addressing, inserting, and
(the biggest expense) USPS postage. Some were sent over many many more than 3 consecutive
years. Example: <i>The Wall Street </i></span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: black;"><i>Journal </i>“Two young men…” mailing written
<span> </span>by freelancer Martin Conroy, first
mailed in 1974 and for 18 consecutive years and responsible for $2 billion dollars
in revenue for Dow Jones. It is the most successful a</span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: black;">dvertisement in the hi</span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: black;">story of the world.</span></span></p><p class="story-textparagraph"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: black;"><a href="https://www.youtube.com/watch?v=8Ww8a-8hyio&t=476s">https://www.youtube.com/watch?v=8Ww8a-8hyio&t=476s <br /></a></span></span></p><span style="font-family: verdana; font-size: x-small;"></span><p class="story-textparagraph">
</p><p class="story-textparagraph"><span style="background: white; color: black; font-family: verdana; font-size: x-small;"> </span></p><p class="story-textparagraph"><span style="background: white; color: black; font-family: verdana; font-size: large;">• “You cannot judge good advertising. It judges
you.” —DH</span></p>
<p class="story-textparagraph"><style>@font-face
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{page:WordSection1;}</style></p><br /><p class="story-textparagraph"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: black;">• And always remember the 14 fake electors in
Michigan have to hire lawyers and are facing up to 14 years jail. Their lives are ruined forever.<br /></span></span></p><p class="story-textparagraph"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: black;"> </span></span></p><p class="story-textparagraph"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: black;">• Yuck. </span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; color: black;"><i> </i></span></span></p>
<p class="story-textparagraph"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; color: black;"> </span></span></p>
<p align="center" class="story-textparagraph" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="background: white; color: black;">###</span></b></span></p><br /><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span></div>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com7tag:blogger.com,1999:blog-3872537973078213619.post-29771283819861074492023-07-25T08:27:00.007-04:002023-09-11T13:37:23.780-04:00#192 First 10 Words
<p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><a href="http://dennyhatch.blogspot.com/2023/07/192-first-10-words.html">http://dennyhatch.blogspot.com/2023/07/192-first-10-words.html </a></span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">#192 Blogpost – Tuesday, 25 July 2023</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext" style="mso-bidi-font-size: 12.0pt;"> </span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Posted by Denny Hatch</span></b></span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-large;"><b><span color="windowtext" face=""Verdana", sans-serif">“Your First Ten Words Are More</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-large;"><b><span color="windowtext" face=""Verdana", sans-serif">Important Than the Next 10,000.”</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana", sans-serif"><span> </span></span></b><b><span color="windowtext" face=""Verdana", sans-serif">—Elmer
“Sizzle” Wheeler</span></b></span></p>
<p class="MsoNormal"><span style="font-size: x-small;"><b><span color="windowtext" face=""Verdana", sans-serif"> </span></b></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPCc94BoCfRJo7im0v4qO_Ry7nv1iDLBIjezhF6Ye5ccuVlNC7JJV5gdyvbmislWIYiD7BKc_OpPWaICt2oK35J94JaVltLBKQ89RQD63Tbj_yXvVTBqbw6LfzC2JvXjg_NBplY0jZwKZBQZ2Ko7OFHv9oniwN9ReNmdHi1nIm2-dT5ETmWsTvxEUdZRc/s797/%231%20ILLUS%20Ritter.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="797" data-original-width="555" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPCc94BoCfRJo7im0v4qO_Ry7nv1iDLBIjezhF6Ye5ccuVlNC7JJV5gdyvbmislWIYiD7BKc_OpPWaICt2oK35J94JaVltLBKQ89RQD63Tbj_yXvVTBqbw6LfzC2JvXjg_NBplY0jZwKZBQZ2Ko7OFHv9oniwN9ReNmdHi1nIm2-dT5ETmWsTvxEUdZRc/w446-h640/%231%20ILLUS%20Ritter.png" width="446" /></a></div>
<p class="MsoNormal"><span style="font-size: x-small;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></b></span></p>
<p class="MsoNormal" style="margin-right: 0.5in;"><span style="font-family: courier; font-size: large;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt;">Dear Friend, </span></span></p>
<p class="MsoNormal" style="margin-right: 0.5in;"><span style="font-family: courier; font-size: x-small;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.5in;"><span style="font-family: courier; font-size: large;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt;"><span> </span>A lady should never get this dirty, she said.</span></span></p>
<p class="MsoNormal" style="margin-right: 0.5in;"><span style="font-family: courier; font-size: x-small;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.5in;"><span style="font-family: courier; font-size: large;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt;"><span> </span>She stood there with a quiet, proud dignity.
She was <u>incomparably</u> dirty — her face and hands smeared, her clothes
torn and soiled. The lady was 11.</span></span></p>
<p class="MsoNormal" style="margin-right: 0.5in;"><span style="font-size: x-small;"><span color="windowtext" style="font-family: "Courier New"; mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 12.0pt;">Of the literally thousands of direct marketing letters I have
studied over the 30 years of publishing, writing and sending out the monthly <i>WHO’S
MAILING WHAT! </i>newsletter, the above lede was my favorite of all time. A
stopper. You absolutely have to keep reading. Over its 27-year lifespan it was responsible for tens of millions of dollars in revenue.<br /></span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-right: 4.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 12.0pt;">A Brief History</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 12.0pt;">The writer was Fr. Bruce Ritter, a Catholic priest who had
never written anything his life beyond Sunday sermons. The proprietor of a
small Parish in Manhattan’s grungy, dirt-poor lower east side, he saw his
biggest challenge as saving the hundreds of abused, homeless and endangered
teen-age kids roaming the streets in his down-at-heels neighborhood. Every day
of the week at all hours they rang his bell seeking something to eat and a
place to spend the night.</span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-family: "Courier New"; mso-bidi-font-size: 12.0pt;">Ritter’s idea was to create a rescue center/safe house for these
disadvantaged kids. His name for the refuge: Covenant House. In 1972 some unremembered
hero put Ritter in touch with Epsilon Data’s gregarious and funny John Groman, a
visionary who put a deal together. He encouraged Ritter to write the letter. Fifty
years later </span><span face=""Verdana",sans-serif" style="color: #333333; mso-bidi-font-size: 12.0pt;">in 34 cities across five countries, “More than 2,000 young
people sleep in a Covenant House bed each night. No one is ever turned away
without support of some kind. And all services and programs are available at no
cost.” In 2022, Covenant House revenues were $3.5 million. And it all started
with Fr. Ritter’s “Dirty Lady” letter that had brought in millions of dollars over
the 27 years it was mailed.</span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: #333333; mso-bidi-font-size: 12.0pt;"><span> </span>While Groman started out with this act of pure charity, it paid off big time. Over
the years Covenant House has morphed into a cash cow for Epsilon in terms of lists
rentals.</span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" style="color: #333333;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-right: 4.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana", sans-serif" style="color: #333333;">What
Triggered This Blog Post: </span></b></span></p>
<p align="center" class="MsoNormal" style="margin-right: 4.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana", sans-serif" style="color: #333333;">The Tedium of <i>The New Yorker</i></span></b></span></p>
<p align="center" class="MsoNormal" style="margin-right: 4.5pt; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana", sans-serif" style="color: #333333;"><span> </span></span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana", sans-serif" style="color: #333333;">In late July, Peggy and I took
our first vacation in four years (Covid had kept us home)—a splendid Viking cruise
though the five Great Lakes from Toronto to Duluth. On the way home a backup of
little twin-engine United jet airliners stranded us for four unplanned hours in
the modest Duluth Airport. </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" style="color: #333333;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana", sans-serif" style="color: #333333;">At some point I wandered over
to the newsstand looking for something to read. Amidst the five shelves of pop culture
magazines — front and center — was the July double-sized Fiction Issue of <i>The
New Yorker.</i></span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><i><span face=""Verdana", sans-serif" style="color: #333333;"> </span></i></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana", sans-serif" style="color: #333333;">Over the years I have been an
on-and-off subscriber to this legendary publication. As kid I loved the cartoons
— particularly the ghoulish thigh s</span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana", sans-serif" style="color: #333333;">lappers by Chas. Addams and the bawdy,
brilliant hilarious world of Peter Arno. My very favorite:</span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" style="color: #333333;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" style="color: #333333;"><span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" style="color: #333333;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuVnQM0QmDNX77kOwNsA3FHSNWp6xSenzeVZXSyJzQFKhJrIvZc6c53F6xoJ8ZOy7WB69EDz36ITXK9N5u7IglM5Qdrwfdpem1Cl_aUMPfKToG6wlpiXJvqVG1JjxrMq8vMvOdqRnl_p-XtkCaEQ7rGFcu45QGESwOWGA7cu8zpQi9h0zQa_86nrflwA0/s450/%232%20ILLUS%20Arno%20Cartoon.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="450" data-original-width="327" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuVnQM0QmDNX77kOwNsA3FHSNWp6xSenzeVZXSyJzQFKhJrIvZc6c53F6xoJ8ZOy7WB69EDz36ITXK9N5u7IglM5Qdrwfdpem1Cl_aUMPfKToG6wlpiXJvqVG1JjxrMq8vMvOdqRnl_p-XtkCaEQ7rGFcu45QGESwOWGA7cu8zpQi9h0zQa_86nrflwA0/w466-h640/%232%20ILLUS%20Arno%20Cartoon.jpeg" width="466" /></a></span></span></span></div><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" style="color: #333333;"><span></span></span></span><p></p><p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana", sans-serif" style="color: #333333;">Never in my life have I renewed
my subscription to <i>The New Yorker.</i> I always found it wordy and filled with what David
Ogilvy called “gray walls of type.” The contents were dense, and the stories (to me) seemed interminably long. I came to believe the writers were paid by the number of words
and padded their copy to garner larger paychecks. Every 10 years I would try it
again — resubscribe and then not renew.</span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" style="color: #333333;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-right: 4.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana", sans-serif" style="color: #333333;">Direct
Marketing Copy: The Grab-‘em by the Throat—</span></b></span></p>
<p align="center" class="MsoNormal" style="margin-right: 4.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana", sans-serif" style="color: #333333;">Polar
Opposite of the Ever-so-literary <i>New Yorker</i></span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana", sans-serif" style="color: #333333;">Heaving a sigh, I mumbled “What
the hell, I’ll give it one more shot. There,
in the Duluth Airport I ponied up the cover price of $9.99 for the 80-page issue.<br /></span></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaE5wIC4WfMxQ1v_Vfs_p2JuqPD-BmNLvFwyrNEWWK1atBaP6uo3urYhrOqNkWzjYuJdBBOq3_exzsPtANyEQgQ-3ce0ZbKJVVLQHn7uiNVJ30KULY429mPsq8jz9iF7_18FWeYDCjTED4kNkA0W83Fr_RpAHIg14AlGlzHvJ-mZfiwvhTQ4__IExnuxU/s1615/%233%20New%20Yorker%20Cover.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1615" data-original-width="1239" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaE5wIC4WfMxQ1v_Vfs_p2JuqPD-BmNLvFwyrNEWWK1atBaP6uo3urYhrOqNkWzjYuJdBBOq3_exzsPtANyEQgQ-3ce0ZbKJVVLQHn7uiNVJ30KULY429mPsq8jz9iF7_18FWeYDCjTED4kNkA0W83Fr_RpAHIg14AlGlzHvJ-mZfiwvhTQ4__IExnuxU/w490-h640/%233%20New%20Yorker%20Cover.jpg" width="490" /></a></div><br /><span style="font-family: verdana; font-size: large;"><span face=""Verdana", sans-serif" style="color: #333333;">Whereupon Peggy rushed up to tell me the plane was boarding, so I tucked the magazine into my carry-on and started
reading it when I got to my seat. I found the start of every article/story instantly bored
me to stupefaction.</span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" style="color: #333333;"> </span></span>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" style="color: #333333;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana", sans-serif" style="color: #333333;">Remembering the Bruce Ritter’s powerhouse
“Dirty Lady” 9-word lede, I decided I would compare ledes to see if anything grabbed
me by the throat.</span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana", sans-serif" style="color: #333333;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana", sans-serif" style="color: #333333;">Here is the start of seven of the
first eight stories:</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana", sans-serif" style="color: #333333;"> </span></b></span></p>
<p align="center" class="MsoNormal" style="margin-right: 4.5pt; text-align: center;"><span style="font-family: times; font-size: x-large;"><b><span style="color: #333333;">THE
TALK OF THE TOWN</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana", sans-serif" style="color: #333333;"> </span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><b><span style="color: red; mso-bidi-font-size: 12.0pt;">COMMENT</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><b><span style="color: #333333; mso-bidi-font-size: 12.0pt;">AFTER AFFIRMATIVE ACTION</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><span style="color: #333333; mso-bidi-font-size: 12.0pt;">Any proper obituary
for affirmative action (1961) in higher education would be obliged to note that
it had been in decline for years before it met its ultimate demise last week. The
policy had weathered successive legal challenges dating back to the nineteen-seventies.
It was often difficult to tell whether the effect of these suits was to inspire more nuanced and legally sustainable approaches for
insuring diversity or…</span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><span style="color: #333333; mso-bidi-font-size: 12.0pt;">—<i>Jelani Cobb</i></span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: x-small;"><span style="color: #333333; mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><b><span style="color: red; mso-bidi-font-size: 12.0pt;">HERE TO THERE DEPT.</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><b><span style="mso-bidi-font-size: 12.0pt;">BIG-ASS CANOE</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><span style="mso-bidi-font-size: 12.0pt;">The speed limit on the Shinnecock
Canal, in Hampton Bays, is five miles per hour, which a group of hardy paddlers
in a thirty-one-foot canoe were improperly exceeding the other day, when “the
shit went down,” as one of them, Ryan Ranco, recalled…</span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><span style="mso-bidi-font-size: 12.0pt;">—<i>Ben McGrath</i></span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: x-small;"><span style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><b><span style="color: red; mso-bidi-font-size: 12.0pt;">BARNYARD DEPT.</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><b><span style="mso-bidi-font-size: 12.0pt;">RENT-A-FOWL</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><span style="mso-bidi-font-size: 12.0pt;">“I could talk about chickens all day
long,” Ida DeFrancesco, a farmer and an affiliate of Rent the Chicken, an
all-inclusive chicken-rental service, said not long ago…</span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><span style="mso-bidi-font-size: 12.0pt;">—<i>Parker Henry</i></span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: x-small;"><span style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><b><span style="color: red; mso-bidi-font-size: 12.0pt;">DEPT OF FUSION</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><b><span style="mso-bidi-font-size: 12.0pt;">MUDANG CHILE</span></b></span><span style="font-family: times; font-size: x-small;"><span style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><span style="mso-bidi-font-size: 12.0pt;">Where in New York does one find
shoes for a shaman? At Meermin, in SoHo, Hong OK, a singer in the Korean the
folk-pop band ADg7 confessed recently that she and her bandmates usually shop
at Zara or H&M…</span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><span style="mso-bidi-font-size: 12.0pt;">—<i>Julian Lucas</i></span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: x-small;"><span style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><b><span style="mso-bidi-font-size: 12.0pt;">LIFE AND LETTERS</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><b><span>Killing Dickens</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><i><span style="mso-bidi-font-size: 12.0pt;">Why I wrote a historical Novel</span></i></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><span style="mso-bidi-font-size: 12.0pt;">BY ZADIE SMITH</span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><span style="mso-bidi-font-size: 12.0pt;">For the first thirty years of my
life, I lived within a one-mile radius of Willesden Green Tube Station. It’s true
I went to college—I even moved to East London for a bit—but such interludes
were brief. I soon returned to my little corner of Northwest London</span></span><span style="font-family: times; font-size: x-small;"><span style="mso-bidi-font-size: 12.0pt;">…</span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: x-small;"><span style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: x-large;"><b><span style="mso-bidi-font-size: 12.0pt;">FICTION</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><b><span>THE KITCHEN GOD</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><b><span style="mso-bidi-font-size: 12.0pt;">BY HIROMI KAWAKAMI </span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><span style="mso-bidi-font-size: 12.0pt;">I tried peeling the kitchen wall with
my fingernails, but that didn’t work, so I pressed hard with my fingers and a flake
of the “stucco,” which is what I call it, fell off. I don’t know if it’s really
“stucco" or not, or even what stucco is, precisely, but I like the snappy sound of the
word, and that's good enough for me...<br /></span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: x-small;"><span style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><b><span style="color: red; mso-bidi-font-size: 12.0pt;">COMING TOGETHER</span></b><b><span style="mso-bidi-font-size: 12.0pt;"> MARY
GAITSKILL</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><b><span>Night of the Happy Bodies</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: times; font-size: large;"><span style="mso-bidi-font-size: 12.0pt;">I like parties where you sit around
and talk to people. But I <i>love</i> parties where you dance and make noise
with people…</span></span></p><p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><span style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-right: 4.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Takeaways to
Consider</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• If you ever find yourself waiting in
the Duluth airport for four hours, cheer up. Although there’s no restaurant or food
counter, just behind the newsstand is a small, well-stocked bar.</span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• “Avoid gray walls of type.” —David
Ogilvy</span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• “The first ten words are more
important than the next ten thousand.” — Elmer “Sizzle” Wheeler </span></span></p><p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p><p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• If direct marketing letters are written to generate instant interest, why shouldn't writers of fiction non-fiction use the same technique? And maybe corporate annual reports and academia?<br /></span></span></p><p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p><p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• I remember a chum of many years ago at Columbia College, R. Bruce Moody, told me his favorite lede for a long forgotten short story was: "<i>'Take your hand off my knee!'</i> cried the duchess."</span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• <b>For the complete text of Fr.
Ritter’s legendary “Dirty Lady” letter,</b> <b>check out my pitch for <i>Method Marketing</i>
that follows this blog post</b>. Also includ</span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">ed: you’ll savor the text of Tom
Gaffney’s “Paint Can” letter for Covenant House which brought in tens of
millions more dollars over the next 20 years; Mel Martin’s multi-million-dollar
letter for <i>Boardroom; </i>and<i> </i>Bill Bonner’s masterpiece for a newsletter that did not exist—<i>Retirement
Living.</i> Bonner's newsletter idea was profitable from day one and spawned Agora Publishing, today a
billion-dollar corporation. Also, the astounding Carol Farkas once-in-a-lifetime
chain letter for Memorial Sloan-Kettering and magazine editor Bob Shnayerson’s upbeat launch letter
that brought in 600,000 paid subscribers to Quest<i>/77</i>, a magazine the existed
only in his head. Plus, a bunch more delicious Direct Marketing success
stories, including the strange saga of the Western Monetary War College and what happened when the entire faculty flunked basic mail order math and the founder was sentenced to 16 years before parole in federal prison for securities fraud. <br /></span></span></p><p class="MsoNormal" style="margin-left: 4.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b> ### </b></span></span></p><p class="MsoNormal" style="margin-left: 4.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b><br /></b></span></span></p><p class="MsoNormal" style="margin-left: 4.5pt; text-align: left;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b> </b>Word Count: 1337<b> <br /></b></span></span></p><p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"></span></span></p><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span><style><font size="2">@font-face
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{page:WordSection1;}</font></style>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com0tag:blogger.com,1999:blog-3872537973078213619.post-45723675713355761422023-06-28T08:34:00.008-04:002023-09-11T13:36:44.745-04:00#191 Andersen Windows
<p class="MsoNormal" style="margin-right: 0.25in; text-align: left;"><span style="font-size: x-small;"><b style="font-family: verdana;"> </b></span></p><p class="MsoNormal" style="margin-right: 0.25in; text-align: left;"><a href="http://dennyhatch.blogspot.com/2023/06/191-andersen-windows.html"><span style="font-size: small;"><span style="font-family: verdana;">http://dennyhatch.blogspot.com/2023/06/191-andersen-windows.html </span></span><span style="font-size: small;"><span style="font-family: verdana;"><br /></span></span></a></p><p class="MsoNormal" style="margin-right: 0.25in; text-align: left;"><span style="font-size: large;"><b style="font-family: verdana;">Blog Post #191 - Wednesday, 28 June 2023</b></span></p><p class="MsoNormal" style="margin-right: 0.25in; text-align: left;"><span style="font-size: x-small;"><b style="font-family: verdana;"> </b></span></p><p class="MsoNormal" style="margin-right: 0.25in; text-align: left;"><span style="font-size: large;"><span style="font-family: verdana;"><b>Posted by Denny Hatch </b></span><span style="font-family: verdana;"><b><br /></b></span></span></p><p align="center" class="MsoNormal" style="margin-right: 0.25in; text-align: center;"><span style="font-size: x-small;"><b style="font-family: verdana;"> </b></span></p><p align="center" class="MsoNormal" style="margin-right: 0.25in; text-align: center;"><span style="font-size: x-small;"><b style="font-family: verdana;"> </b></span></p><p align="center" class="MsoNormal" style="margin-right: 0.25in; text-align: center;"><span style="font-size: x-large;"><b style="font-family: verdana;">“UGLY WORKS!” —Bob Hacker</b></span><span style="font-size: x-small;"><b style="font-family: verdana;"> <br /></b></span></p>
<p align="center" class="MsoNormal" style="margin-right: 0.25in; text-align: center;"><span style="font-size: x-large;"><span style="font-family: Calibri;"><b>(“Neatness Rejects Involvement.” —Lew Smith)</b></span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p><p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> <br /></span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLBy9sfvF32ZwmtobeztcSjbKN_hTMG2pdtbTeR7CnsrweQBkE_SAaDTwbh5X2ZrBeL0buYXBjVMiF3GNbD_rgw32lELylkfgZh7xgTx9Rcyz4kDqJ7__u3-Ersi5_3FO5kigRlyQ2KZEqFXDifyawaIUkOnR6YAmMlQUtyveYHV4d4XMCbnlX0ZDzqiE/s587/%231%20ILLUS%20Flyer%201.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="587" data-original-width="547" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLBy9sfvF32ZwmtobeztcSjbKN_hTMG2pdtbTeR7CnsrweQBkE_SAaDTwbh5X2ZrBeL0buYXBjVMiF3GNbD_rgw32lELylkfgZh7xgTx9Rcyz4kDqJ7__u3-Ersi5_3FO5kigRlyQ2KZEqFXDifyawaIUkOnR6YAmMlQUtyveYHV4d4XMCbnlX0ZDzqiE/w596-h640/%231%20ILLUS%20Flyer%201.png" width="596" /></a></span></div><span style="font-size: x-small;"><br /><span style="font-family: verdana;"><br /></span></span><p></p><p align="center" class="MsoNormal" style="margin-right: 31.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><b style="font-family: verdana;"><span style="color: #0a2240;">From Last Week’s Blog Post: Jayme on<br />"The Willing Suspension of Disbelief.”</span></b></span></p>
<p class="MsoNormal" style="margin-right: 31.5pt;"><span style="font-size: large;"><span style="font-family: verdana;">“Two basic tenets of selling are that (1) people buy
from other people more happily than from faceless corporations, and that (2) in
the marketplace as in theater, there is indeed a factor at work called ‘the willing
suspension of disbelief.’</span></span></p>
<p class="MsoNormal" style="margin-right: 31.5pt;"><span style="font-size: large;"><span style="font-family: verdana;"> <span> </span>“Who stands behind our pancakes?<span> </span>Aunt Jemima. Our angel food cake? Betty
Crocker. Our coffee? Juan
Valdez. <span> </span>Anyone over the age of three
knows that it’s all myth. But — like Santa Claus and the tooth fairy — the
myths are comforting.”<br />—Bill
Jayme, Legendary Direct Mail Copywriter in a letter to DH.</span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">This
oversized (9-1/2” x 11”) flyer above was an insert included in my weekend Philadelphia
Inquirer three months ago. It is the polar opposite of what American Express
sent me when it launched the Platinum Card in 1984. </span></span></p><p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p><p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">That AmEx masterpiece was the
subject of last
week’s blog post. It so beautifully replicated an actual mailing from the executive
suite of a major corporati</span><span style="font-family: verdana;">on from the head honcho that for all the world
appeared individually typed by his secretary who took it into the boss’s office
for his actual signature in blue ink, then folded and inserted it into the
hand-typed envelope. Whereupon she licked the envelope, affixed the two 18¢ First
Class stamps and put it into her out-box to be mailed.</span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">The American Express Platinum Card
Mailing was a textbook example of “my willing suspension of disbelief!”</span></span></p><p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">Instead
of an elegant, deeply personal American Express letter the above is urgent,
ugly and printed on the cheap. This is one-sided. The back is basically blank with a few lines of mo</span></span><span style="font-size: large;"><span style="font-family: verdana;">use type disclaimers that nobody will bother to read. </span></span></p><p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">This
tacky piece kept coming in my newspaper week-after-week. Obviously, it was bringing
orders in for Andersen Windows. Where is the willing suspension of disbelief?</span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">Lemme
say at the outset, I’m not on a soapbox proclaiming an opinion. This piece was
(and is) successful. How do I know that. I keep receiving it — and its step-children
— in my Sunday Philly newspaper. </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-right: 0.25in; text-align: center;"><span style="font-size: large;"><b style="font-family: verdana;">Dorothy Kerr’s Dictum on Direct
Marketing, </b></span></p>
<p align="center" class="MsoNormal" style="margin-right: 0.25in; text-align: center;"><span style="font-size: large;"><b style="font-family: verdana;">Direct Mail and Print Advertising Success.</b></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">At
a New York Direct Mail Writer’s Guild Luncheon in 1982 US News and World Report
circ director was the speaker. She changed my life. “If you want to be
successful in direct marketing, watch your mail. If you see a mailing coming in
over and over again, it is ipso facto successful. Save it. Study it. Memorize
it. And <u>Steal Smart</u>.</span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">If
this flier were not working like gangbusters, the circ team at Andersen would
be damned fools to keep sending it.</span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">•
<u>Obviously handwritten</u> (scrawled hurriedly by a real person). This does
not look like a </span></span><span style="font-family: verdana; font-size: large;">computer- generate</span><span style="font-family: verdana; font-size: large;">d</span><span style="font-size: large;"><span style="font-family: verdana;"> </span></span><span style="font-size: large;"><span style="font-family: verdana;">font. </span></span></p><p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"><br /></span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">•
Note the little smiley face at #4. A bit of puckishness from a real person
to me. Ya gotta love it!<br /></span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">•
Okay, it’s not direct to me by name. But it <u>talks directly to me</u> as a
homeowner. </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">• <span> </span><u>This is clearly from folks working in my
neighborhood</u>.</span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">•
It’s <u>easy to read</u>. In the words of copywriter Andrew J. Byrne: “Short
words! Short sentences! Short paragraphs!”</span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">•
The thirteen most powerful words in the English language are:</span></span></p>
<p align="center" class="MsoNormal" style="margin-right: 0.25in; text-align: center;"><span style="font-size: large;"><i style="font-family: verdana;">You - Save -
Money - Guarantee - Love - Results-</i></span></p>
<p align="center" class="MsoNormal" style="margin-right: 0.25in; text-align: center;"><span style="font-size: large;"><span style="font-family: verdana;"><i>
</i><i>Proven – Safety - Easy - New - Health - Discovery –
Free</i></span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span style="font-family: verdana;"> • Five of those powerful words are used
in the Andersen copy:</span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span><span style="font-size: large;"><span style="font-family: verdana;">
<u>You</u> –<u> Save</u> – <u>Easy</u> – <u>Free </u>– <u>Guarantee</u>.
</span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span><span style="font-size: large;"><span style="font-family: verdana;">
(“Warranty” is the same thing as “Guarantee.”)</span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">• <u>Terrific offers</u>: </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">—<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span>In-home
appointment.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">—<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span>Custom-built.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">—<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span>Installation
always included. </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">—<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span>3% discount on everything.<br /></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">—<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span>Save hundreds
of dollars.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">—<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span>Don’t pay
anything for a full year.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">—<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span>Andersen
windows are well-known for quality.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">—<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span>To
get in on this deal, call by March 31.<span></span><br /></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: large;"><span style="font-family: verdana;">—<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span>Someone is sitting
by the telephone waiting </span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: large;"><span style="font-family: verdana;"><span> </span> to hear from me.</span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-right: 0.25in; text-align: center;"><span style="font-size: large;"><b style="font-family: verdana;">Two Slim-Jim
Follow-ups.</b></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9fNAPRmeGzxs3BFbfW-M6Rj1DUfe5ULsT49-65Q6ipmfXA9L7rmCInI_hBvjy1rzb0wxC3jXRXQTE3siDQHyybtmlB5axL5XCG6oAepLtFgrcDK3rBSAj_Fch6BRTeL15a0fVZUP9yPFIoXBLZtlSAxJ2k5scSMMowZ_zHpoRdp6Bpc8g5UU0nOxHtRQ/s717/%232%20ILLUS%20Long%20Skinny.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="717" data-original-width="349" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9fNAPRmeGzxs3BFbfW-M6Rj1DUfe5ULsT49-65Q6ipmfXA9L7rmCInI_hBvjy1rzb0wxC3jXRXQTE3siDQHyybtmlB5axL5XCG6oAepLtFgrcDK3rBSAj_Fch6BRTeL15a0fVZUP9yPFIoXBLZtlSAxJ2k5scSMMowZ_zHpoRdp6Bpc8g5UU0nOxHtRQ/w312-h640/%232%20ILLUS%20Long%20Skinny.png" width="312" /></a></div><span style="font-family: times; font-size: large;"><u>This Slim Jim #1 Received in my Sunday
<i>Inquirer</i> the following week:</u></span>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-family: times; font-size: large;"><span>•These efforts are not e not from<i> </i>an
anonymous salesperson. This one is signed by Kristin Gardner, General Manager
of Andersen Windows.</span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-family: times; font-size: large;"><span>• What’s more, the handwriting in the
letter matches Gardner’s signature which indicates it was personal message to
me written and signed by a by Kristin herself.</span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-family: times; font-size: large;"><span><i>• </i>No “willing suspension of disbelief.”
The message is believable.</span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in; text-align: left;"><span style="font-family: times; font-size: large;"><span>•</span></span><span style="font-family: times; font-size: large;"><span> Great offer: Buy 1 and get 40% off on a
second window or door</span></span><span style="font-family: times; font-size: large;"><span>.</span></span><span style="font-family: times; font-size: x-small;"><span> </span></span><span style="font-family: times; font-size: x-small;"><span> </span></span></p><p class="MsoNormal" style="margin-right: 0.25in; text-align: left;"><span style="font-family: times; font-size: x-small;"><span><span> </span></span></span><span style="font-family: times; font-size: large;"><span>• It’s all free for an entire yea</span></span><span style="font-family: times; font-size: large;"><span>r.</span></span></p><p class="MsoNormal" style="margin-right: 0.25in; text-align: left;"><br /></p><p class="MsoNormal" style="margin-right: 0.25in; text-align: left;"><span style="font-size: large;"><span style="font-family: verdana;"></span></span></p><div class="separator" style="clear: both; text-align: left;"><span style="font-size: large;"><span style="font-family: verdana;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdyPZp3jkQ_Pf5QR8n53DNGpmA-O1jm93fqXFSaRHOx2Xm7HXDij55XewnNCVpV9pma7oNew709xKeJOTvpaizm24tCb8OITr-JC7ZqGVfey2KIfq7mPgRVcl7p6k8f5CjVY-aUHjr71j84nHvfRbXpdO8em9sj9oQtUaqUvVcKnx36M1PHuAwidy8E9c/s584/%233%20ILLUS%20%20.png" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="584" data-original-width="301" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdyPZp3jkQ_Pf5QR8n53DNGpmA-O1jm93fqXFSaRHOx2Xm7HXDij55XewnNCVpV9pma7oNew709xKeJOTvpaizm24tCb8OITr-JC7ZqGVfey2KIfq7mPgRVcl7p6k8f5CjVY-aUHjr71j84nHvfRbXpdO8em9sj9oQtUaqUvVcKnx36M1PHuAwidy8E9c/w330-h640/%233%20ILLUS%20%20.png" width="330" /></a><span style="font-size: large;"><span style="font-family: verdana;"> </span></span></span><span style="font-family: times;"><span><u>Slim
Jim #2 (Received in</u> <span> </span><span> </span><u>my newspaper the </u> <span> </span><span> </span><span> </span> <u>following Sunday)</u>:</span></span></span></div><p></p>
<p align="center" class="MsoNormal" style="margin-right: 0.25in; text-align: center;"></p><p></p><p class="MsoNormal" style="margin-right: 0.25in; tab-stops: 319.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext"> </span></span><span style="font-family: times; font-size: large;"><span color="windowtext"> •
If this collection of Sunday newspaper inserts were combined into a single traditional direct mail/direct marketing package, the top half of this Slim Jim would be
the “lift” piece — <span> </span>a quick “yes/no” survey involvement device designed to “lift”
response. It directs your <span> </span><span> </span> attention to the condition of your current windows
and doors and how they affect your lifestyle<span> </span>and household finances.</span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: times; font-size: x-small;"><span color="windowtext"> </span></span><span style="font-family: times; font-size: large;"><span color="windowtext"> •</span></span><span style="font-family: times; font-size: large;"><span color="windowtext">
The bottom half would be the equivalent of a hand-written scrawled P.S. on the <span> </span>letter
hyping benefits!<span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span></span></span><span style="font-family: times; font-size: large;"><span color="windowtext"><i><br /></i></span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: large;"><i><b> </b></i></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: large;"><i><b> </b></i></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: large;"><i><b> </b></i></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: large;"><i><b> NOTE: </b>One of the most-read elements of a direct mail letter is the P.S. All direct mail copywriters know to include a P.S. at the end of every letter — no exceptions. Sometimes even a P.P.S.</i></span><br /></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: times; font-size: large;"><span color="windowtext">• </span></span><span style="font-family: times; font-size: large;"><span color="windowtext">Easy
and affordable.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: times; font-size: large;">• <span color="windowtext">Buy
one and get 40% off on the second.</span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: times; font-size: large;"><span color="windowtext"><span>• </span></span><span color="windowtext">Pay nothing for the entire year!</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: times; font-size: large;"><span color="windowtext"><span>• </span></span><span color="windowtext">Free
diagnosis in your home by an Andersen rep.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: times; font-size: large;"><span color="windowtext"><span>• </span></span><span color="windowtext">Call
this number. The area code 267 is familiar to <br /></span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: times; font-size: large;"><span color="windowtext"> all us Philly folks.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: times; font-size: large;">• <span color="windowtext">Note
the website: YourPhillyWindows.com. This is indeed a hometown Philly branch of Anderson
where corporate HQ is Bayport, Minnesota. You are spending money on your in your hometown.</span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: .25in; margin-top: 0in; margin: 0in 0.25in 0in 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: times; font-size: large;"><span color="windowtext">• Implied: If you have problems, you can talk to a neighbor.<br /></span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span color="windowtext" style="font-family: verdana;"><span> </span></span></span></p>
<p align="center" class="MsoNormal" style="margin-right: 0.25in; text-align: center;"><span style="font-size: large;"><b style="font-family: verdana;"><span color="windowtext">Takeaways
to Consider</span></b></span></p><p align="center" class="MsoNormal" style="margin-right: 0.25in; text-align: center;"><span style="font-size: large;"><b style="font-family: verdana;"><span color="windowtext"></span></b></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: large;"><b style="font-family: verdana;"><span color="windowtext"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidCYtkOVY0S6vV-K91ZHJful7OTZICU2v0S1UXM6Et46bBDi1i_BjOirujXzmDAf4b-EGLp5cg3yod4rxylQbnZBueCoRTBseEv-DDh94VKNninzUhjnfLKRMvYnlhSLp4O1kbmwp9g675VLWSVQQTgwdzTH0MWNtkIRsBj8AUHDkcUOia6DLeE8DlPO8/s775/%234%20ILLUS.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="540" data-original-width="775" height="446" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidCYtkOVY0S6vV-K91ZHJful7OTZICU2v0S1UXM6Et46bBDi1i_BjOirujXzmDAf4b-EGLp5cg3yod4rxylQbnZBueCoRTBseEv-DDh94VKNninzUhjnfLKRMvYnlhSLp4O1kbmwp9g675VLWSVQQTgwdzTH0MWNtkIRsBj8AUHDkcUOia6DLeE8DlPO8/w640-h446/%234%20ILLUS.png" width="640" /></a><span style="font-size: large;"><b style="font-family: verdana;"><span color="windowtext"> </span></b></span></span></b></span></div><p></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;">• Direct marketing is
the aristocrat of all advertising. Success or failure is precisely measurable.</span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span color="windowtext" style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;">• If you pay to get an
offer in the hands of a prospective buyer it is successful only if it brings in responses
at an allowable cost-per-order. </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span color="windowtext" style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;">• If a mailing, off-the-page
print advertisement or TV infomercial appears over and over and over again, it is
obviously profitable.</span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span color="windowtext" style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;">• Always remember
Dorothy Kerr’s dictum: “See what keeps coming over and over and over and STEAL
SMART!"</span></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: x-small;"><span color="windowtext" style="font-family: verdana;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-right: 0.25in; text-align: center;"><span style="font-size: large;"><b style="font-family: verdana;"><span color="windowtext">###</span></b></span></p>
<p align="center" class="MsoNormal" style="margin-right: 0.25in; text-align: center;"><span style="font-size: x-small;"><b style="font-family: verdana;"><span color="windowtext"> </span></b></span></p>
<p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;">Word Count: 931</span></span></p><p class="MsoNormal" style="margin-right: 0.25in;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;"> </span></span></p><br /><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com0tag:blogger.com,1999:blog-3872537973078213619.post-43380894825654299882023-06-22T07:06:00.012-04:002023-09-11T14:04:03.995-04:00#190 Disbelief<div><span style="font-size: large;"><a href="http://dennyhatch.blogspot.com/2023/06/198-disbelief.html">http://dennyhatch.blogspot.com/2023/06/198-disbelief.html</a></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext"> </span></b></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext"> </span></b></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext">#190
BLOG POST - Thursday 22 June 2023</span></b></span><span style="font-family: verdana; font-size: large;"><b><span color="windowtext"><br /></span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext"> </span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext">Posted
by Denny Hatch</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext"> </span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext"> </span></b></span></p><p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-family: verdana; font-size: x-large;"><b><span color="windowtext">Part I:</span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-family: verdana; font-size: x-large;"><b><span color="windowtext">The Secret of Successful Direct Marketing:</span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-family: verdana; font-size: x-large;"><b><span color="windowtext">Create a “Willing Suspension of Disbelief.”</span></b></span></p><br /><p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext"> </span></b></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4M3xSI-iqn3Y0ywzqnzCwzofavz_2XNP8Mu3IFaRIXwudSHZ059KlJC-96x4E2YuPf5mt7nwsP7vJzPb6cxu6iCjhiJaQ_hGUyFUsp0Ju3JEgBsvHiPVzv5So_oJ9btUgIy6dQRayXTSTNSOEgAmHqivoDW7X7TnywFUboIMMVitWt5XmXBUAHRtpC9c/s290/%231%20ILLUS%20Amex%20Plat%20ART%20WMW.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="274" data-original-width="290" height="378" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4M3xSI-iqn3Y0ywzqnzCwzofavz_2XNP8Mu3IFaRIXwudSHZ059KlJC-96x4E2YuPf5mt7nwsP7vJzPb6cxu6iCjhiJaQ_hGUyFUsp0Ju3JEgBsvHiPVzv5So_oJ9btUgIy6dQRayXTSTNSOEgAmHqivoDW7X7TnywFUboIMMVitWt5XmXBUAHRtpC9c/w400-h378/%231%20ILLUS%20Amex%20Plat%20ART%20WMW.png" width="400" /></a></div><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><b><span style="font-family: times; font-size: large;">The Introduction of th</span><span style="font-family: times; font-size: large;"><span color="windowtext">e Up-up-up Market <br />American Express Platinum Card.</span></span><span style="font-family: times; font-size: large;"><span color="windowtext"><br /></span></span></b></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"> </span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext">Above
is a tacky, crappy reproduction of the most exciting, exquisite mailing I ever
received in studying more than 100,000 pieces of junk mail over the 30-year life span of
my cranky newsletter, <i>WHO’S MAILING WHAT!</i> It was the staggeringly
beautiful launch package of the revolutionary American Express Platinum Card in
1984. </span></span><span color="windowtext"></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext">Our
estimated cost to produce this mailing — paper, printing, inserting and postage
was roughly <u>$1.00 each</u> in the mail. (A mind-blowing $2.93 in today’s
dollars!) </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext">Shortly
I will share with you the amazing specs of this extraordinary marketing effort
— a personal “me-to-you” First Class Postage offer signed in blue ink with the
actual signature of AmEx’s top panjandrum, </span><span color="windowtext">Consumer Card Group President Edwin Cooperman.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span style="color: #0a2240;">About the “Willing Suspension of
Disbelief.”</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;">“Two basic tenets of selling are that (1) people buy
from other people more happily than from faceless corporations, and that (2) in
the marketplace as in theater, there is indeed a factor at work called “the
willing suspension of disbelief.”</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;"><span> </span><span> </span>“Who stands behind our pancakes?<span> </span>Aunt Jemima. Our angel food cake? Betty
Crocker. Our coffee? Juan
Valdez. <span> </span>Anyone over the age of three
knows that it’s all myth. But — like Santa Claus and the tooth fairy — the
myths are comforting.”</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;">—Bill
Jayme, Legendary Direct Mail Copywriter in a letter to DH.</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;">“Direct
response marketing is not advertising in an envelope.”</span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;">— Bob Hacker, Founder & CEO of The Hacker Group. <br /></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;"> </span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: large;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6VB1m2uAwW0UYkqyEVzgQJauRu392GDGsLPm2-eIjKmAtLY6U-V3aoAdvbkHsRy39hpsfsiTY3w010MtUNgmXB56vxXUnqJGh4QmmNOqpTjRa4YRhy84YRVhm6ZoMUCYvTv-A_BXGvMae5W7KaPeolsvCgVqMeT6SK0pXnGxonVTfUnozCRkS2W2P-FM/s398/%232%20ILLUS%20Amex%20OSE.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="222" data-original-width="398" height="356" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6VB1m2uAwW0UYkqyEVzgQJauRu392GDGsLPm2-eIjKmAtLY6U-V3aoAdvbkHsRy39hpsfsiTY3w010MtUNgmXB56vxXUnqJGh4QmmNOqpTjRa4YRhy84YRVhm6ZoMUCYvTv-A_BXGvMae5W7KaPeolsvCgVqMeT6SK0pXnGxonVTfUnozCRkS2W2P-FM/w640-h356/%232%20ILLUS%20Amex%20OSE.png" width="640" /></a></span></div><div class="separator" style="clear: both; text-align: center;"></div><p><span style="font-family: times; font-size: large;"><b><span color="windowtext">OSE — Outside Envelope — for the Platinum Card mailing. Highest quality paper, printing, personalization, simplicity and elegance. Embossed silver faux platinum card at upper left. Two actual U.S.P.S. 18¢ postage stamps affixed at right. No crass teaser copy. It has the look and feel of an actual letter. <br /></span></b></span><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCmDMh3sjUzi_KCVknDY_nUB3zO380jh2gTedsVToXcDrTLKFSKIhI0L56XY-zS09z8EdQ6gPd75znz-_viyw4mJjPbzjRq7LIqjDUNWSp7Ka07U4j4tXdA7Pz5tsWUx_kX2RBHOR2Fq0ihQVk_xhTiJGP-s3KjrxqlpUgCWMhBJLKimX9SlQ4CMlmz3w/s750/%233%20%20ILLUS%20AmEx%20OC%20.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="414" data-original-width="750" height="355" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCmDMh3sjUzi_KCVknDY_nUB3zO380jh2gTedsVToXcDrTLKFSKIhI0L56XY-zS09z8EdQ6gPd75znz-_viyw4mJjPbzjRq7LIqjDUNWSp7Ka07U4j4tXdA7Pz5tsWUx_kX2RBHOR2Fq0ihQVk_xhTiJGP-s3KjrxqlpUgCWMhBJLKimX9SlQ4CMlmz3w/w640-h355/%233%20%20ILLUS%20AmEx%20OC%20.png" width="640" /></a></div><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext"></span></b></span><p></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><b><span color="windowtext">Simple Order Card. Dark band across the order card top was a raised strip of silver
metallic faux platinum (also atop each of the three pages of the letter)</span></b></span><span style="font-family: times; font-size: large;"><b><span color="windowtext">. No pain-in-the-neck B.S. of interrupting the ordering process by requiring the applicant to hunt up a credit card account number. The mailing was sent to AmEx cardmembers only, and obviously Ed Cooperman's computers knew them by name and address.</span></b></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><b><span color="windowtext"><br /></span></b></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;">The letter was a masterpiece of copy and design. "A letter should look and feel like a letter," said guru Dick Benson.</span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;"><br /></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;">The signature on page 3 was in blue ink. "Always use the writer's actual signature, and not a neat-'n'-tidy phony computer font," said the great copywriter Malcolm Decker. "The signature is your salesman's handshake."<br /></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: large;">From the
moment it was retrieved from your mailbox, and you started reading the three-page
personalized, hand-typed letter with faux platinum top edges on the gorgeous heavy
stationary and reply card, there was no question in your mind that you were being
individually contacted and treated as true worthy by a high panjandrum at
American Express. Sure, it was all done by machinery, but it had the look and
feel of a personal invitation sent direct to you from his office. It was flattering
as hell!</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: large;">My great
friend Bill Farley, VP of a leading bank in Minneapolis, sent me his mailing as
a sample with this gleeful note: “I was accepted for membership!”</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"><span style="color: red;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-family: courier; font-size: large;"><b><span color="windowtext">My 1986 Write-up in WHO’S MAILING WHAT!</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; text-align: center;"><span style="font-family: courier; font-size: large;"><b>Technical
Talk </b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: courier; font-size: large;">If
we had to pick the splashiest solo mailing to go out in six-figure numbers over
the past two years, the American Express Platinum Card effort would win hands
down (540AMEXC01186NYDX). It travels in a closed-face 7-3/4" x 4-5/8"
envelope of exquisite Artimus Text paper with platinum embossing and 1/8"
platinum edge on the envelope flap. Inside is a 3-page personalized letter on
matching paper with a tiny reproduction of the card embossed in metallic faux platinum
on the letterhead and a metallic platinum edge at the top of page 1. The second
and third sheets have the platinum edge only. There is a matching BRE (Postage-paid
business reply envelope). The Acceptance Form is on slightly heavier stock. A
beautiful 4” x 7¾" 16-page 4-color brochure spel1s out benefits. Interestingly,
the only place the price of the card is mentioned is page 3 of the letter. </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: courier; font-size: large;">Why
is this mailing so splashy? Quite simply because it is a rare example of direct
mail technical perfection -- from a mailer willing to pay for that perfection. </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: courier; font-size: x-small;"> </span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; text-align: center;"><span style="font-family: courier; font-size: large;"><b>The Diablo Printer: Automatic Typewriter with
a Daisy Wheel</b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: courier; font-size: large;">It
is produced by ABS in Wichita, KS, an organization that has 155 Xerox Corp. Diablo
printers and over 200 people who match and insert all the components by hand.
Most clients send "tape, text and art" and ABS takes the job through
completion -- always guaranteeing to meet the deadlines that have been
contracted for. For virtually all clients ABS chooses paper and envelopes and
produces mailings in which the outer envelope, order form and page 1 of the
letter are personalized. Additional pages of the letter are offset and collated
along with any brochures and the BRE.</span><span style="font-family: courier; font-size: x-small;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: courier; font-size: large;">For
the Platinum Card effort here is the drill: American Express ships into ABS a
load of single sheets of Artimus Text paper. Consumer Card Group President
Edwin Cooperman's signature is pre-printed in blue on those sheets to be used for
page 3. </span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: courier; font-size: large;"> </span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: courier; font-size: large;"><span color="windowtext">“Always use the writer's real signature on the letter,”
said copy wizard Malcolm Decker. “It's your salesman’s handshake.”</span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: courier; font-size: large;"><span color="windowtext"> </span></span><span style="font-family: courier; font-size: large;"> <br /></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: courier; font-size: large;">Outside carrier envelopes and order forms are on matching paper and in
matching type. Each element is completely typed on the same Diablo printer so
there is an <u>exact match</u> -- outer envelope, page 1 of the letter and the
order form. Because American Express is insistent on the illusion (a.k.a.
creating a willing suspension of disbelief) that the entire letter be an exact
match, pages 2 and 3 of the letter are also typed on that same Diablo printer,
even though there is no personalization! The mailing goes out Presorted First
Class with two live 18-cent U.S. postage stamps affixed to the outer envelope.
(Did Cooperman’s secretary actually lick the stamps???)</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: courier; font-size: large;">Only
American Express knows the actual cost because they are supplying paper and
brochures. But an educated guess would be somewhere between $1,000.00 - $1,010.00/M.
That’s with no outside list rental, because the mailing goes only to Amex cardmembers.</span><span style="font-family: courier; font-size: x-small;">
</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: courier; font-size: large;">Is
the mailing successful? It's been mailed for over two years. There are
currently a quarter-million Platinum Card members paying $250 a year ($732 in
2023 dollars). The product being sold is a little plastic card, so cost of
goods sold is peanuts. That’s virtually pure profit of for a cool $62.5 million
a year ($183 million in today’s dollars) in dues alone. To get these kinds of
numbers response would have to be well into two figures.</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: courier; font-size: large;">Most
of the ABS clients (Sotheby's, Porsche. Learning International, Value Line)
have units of sale in excess of $75. The National Trust for Historic
Preservation is using a personalized effort whose average unit of sale is a paltry
$17; according to Dolores McDonagh at the National Trust, the ABS package pulls
up to 20% better, with the increased response making up for higher costs.</span><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext"><span> </span></span></b></span><span style="font-family: verdana; font-size: large;"><b><span color="windowtext"><span> </span>A Quick Aside on “Memberships”<br />
</span></b><span color="windowtext">Legendary magazine marketing guru Dick Benson extolled the benefits
of having <u>members</u> rather than ordinary subscribers. He said, “</span><span style="color: #0a2240;">Magazines linked to membership affiliations — like the
National Geographic and the Smithsonian — renew better than plain subscriptions
by 10% or more.” </span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext"> </span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext">The Platinum Card & Why I Acquired One.</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext">For
starters, I had close family ties to American Express. In 1950 my father, Alden
Hatch, was hired to write the official history of the company, <u>American
Express: A Century of Service</u>. Our house on Long Island bordered the second
fairway of the Rockaway Hunt club (founded 1878). In my boyhood AmEx president
Ralph T. Reed, his wife Edna and daughter Phyllis vacationed in a suite
overlooking the Hunt Club golf course. They were constant visitors at the
house. In 1956 I got a summer job in the mail room of American Express. And very
early in my career when I was book traveler (salesman) flying around the
country I acquired an American Express Green Card and, shortly thereafter, a
gold card.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPGdCnFFl4WgN4UI0aZpl76p7VzrEVyUWr9fkU9nnkcbAtEG3fHt3xjcr8Jf9Q5_712M5lk--mFtQVHmdTLkgDtYe6DpYI3ZpBOUgLotV3CgO3gV4XqLWTPFrZH8oT5vqH4E20hCHYUSOY1LsbkHtEejeEDdW26OobD_YP4TaEu1qL3z5AFTsX5CoGTNQ/s280/%234%20ILLUS%20DH%20Amex%20Card.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="213" data-original-width="280" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPGdCnFFl4WgN4UI0aZpl76p7VzrEVyUWr9fkU9nnkcbAtEG3fHt3xjcr8Jf9Q5_712M5lk--mFtQVHmdTLkgDtYe6DpYI3ZpBOUgLotV3CgO3gV4XqLWTPFrZH8oT5vqH4E20hCHYUSOY1LsbkHtEejeEDdW26OobD_YP4TaEu1qL3z5AFTsX5CoGTNQ/s1600/%234%20ILLUS%20DH%20Amex%20Card.png" width="280" /></a></div><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"><br />
</span></span></div><div style="text-align: center;"><span style="font-family: times; font-size: large;"><span color="windowtext"><b>Artwork on my current Gold Card</b></span></span><br /><span style="font-family: times; font-size: large;"><b><span color="windowtext">showing
my membership since 1964</span></b></span><span style="font-family: verdana; font-size: large;"><b><span color="windowtext">.</span></b></span></div><p></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: x-small;"><span style="color: #0a2240;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span style="color: #0a2240;">Why Would I — A Pipsqueak Newsletter
Publisher</span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span style="color: #0a2240;">With a So-so Middle Income — Spring
for Platinum?</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: large;"><span style="color: #0a2240;">Yes, $250 a year annual dues, ($732.50 in 2023 dollars) were
exorbitant. However, in those days Peggy and I flew a lot. The Platinum Card guaranteed
access to several of the deluxe airline lounges. More important, we did some
serious traveling (Egypt, Africa, Belize) and Platinum membership included comprehensive
Travel Insurance guaranteeing private evacuation out of the jungle to the
nearest top hospital and flights back to Stamford, CT if the worst befell us.</span><span color="windowtext"></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext"> </span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext">Takeaways to Consider</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;">• <span color="windowtext">Everything about this extraordin</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext">ary mailing screams
top-of-the-line service and customer delight. (NOT the usual plain old lawyer-written “Customer
Satisfaction Guaranteed” line.)</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;">• <span color="windowtext">The mailing package was
highest quality and promised highest quality.</span></span></p>
<p class="MsoListParagraph" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;">• <span color="windowtext">With email marketing an ordinary little 52-character
subject line looks like every other 52-character subject line amid the dreary dozens of subject lines in your computer inbox.</span></span></p>
<p class="MsoListParagraph" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"><span>• </span></span><span color="windowtext">In short, the Platinum Card
mailing was tactile and immediately stood out among the bills and junk mail as something
extra special and certainly worth pursuing.</span></span></p>
<p class="MsoListParagraph" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"><span>• I</span></span><span color="windowtext">t immediately overcame disbelief.</span></span></p>
<p class="MsoListParagraph" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;">• <span color="windowtext">God how I miss the fun of
direct mail marketing—the writing, designing and producing direct mail packages
(including renewals and billing efforts) — and above all going into the mail
room for the tactile thrill of finding huge Post Office canvas bags stuffed with orders!</span></span></p>
<p class="MsoListParagraph" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"><span>• <span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span></span></span><span color="windowtext">A couple of decades ago, I
interviewed Joan Manley, Time-Life Books CEO who turned the publishing company
into a behemoth. She confessed to me that several times a year she simply <i>had
to get onto a plane and fly to Chicago to get in physical touch with her customers.</i>
That meant visiting the huge mail facility where orders were received and processed.
Unlike the retail business — where sellers are always face-to-face with
customers — Manley felt a deep personal need to see… and touch... and open… and
read original incoming mail orders. “This is as physically close to my
customers as is possible in the mail order business, and I <i>need to do it!”</i></span></span></p>
<p class="MsoListParagraph" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;"><span color="windowtext">• Today, the overwhelming
percentage of orders are electronic blips untouched by human hands. The result:
direct marketers don’t have any sense of actual human contact. </span></span></p>
<p class="MsoListParagraph" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;">• <span color="windowtext">Alas…</span></span></p>
<p class="MsoListParagraph" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"> </span></span></p>
<p align="center" class="MsoListParagraph" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext">###</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext">Word Count: 1689</span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><br /></p><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span><p><span style="font-family: verdana; font-size: x-small;"><style>@font-face
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{page:WordSection1;}</style></span></p>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com4tag:blogger.com,1999:blog-3872537973078213619.post-73334999525676531052023-06-13T04:46:00.015-04:002023-09-11T14:03:01.557-04:00#189 Times Lttrs<p class="MsoNormal"><span style="font-family: verdana; font-size: small;"><a href="http://dennyhatch.blogspot.com/2023/06/189-times-lttrs.html">http://dennyhatch.blogspot.com/2023/06/189-times-lttrs.html</a></span><br /></p><p class="MsoNormal"><span style="font-family: verdana; font-size: small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">#189 Blog
Post - Tuesday, 13 June 2023</span></b></span></p>
<p><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Posted by
Denny Hatch</span></b></span></p><p><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></b></span> <br /></p><p class="MsoNormal" style="text-align: center;"><span style="font-size: x-large;"><b><span style="font-family: helvetica; mso-bidi-font-size: 12.0pt;">The N.Y. Times
Sent Me 10 Emails in Drag One <br /></span></b></span><span style="font-size: x-large;"><b><span style="font-family: helvetica; mso-bidi-font-size: 12.0pt;">Afternoon — Clickbaits and Dazzling Follow-ons.<br /></span></b></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3JtUtiLDj2bkRCnprlF30rcCHDdpJiogeCLspPJ-1foOQwycJDI3ZJMuzl-9Lc6HgSNaGoh97r5LFVJylnvuoSQ9Wm1X154Y9xk0TdFAcaU6yL7z5XSvsbjjMndJYnfuB_yd3UUUxmLolvnxhLxMlpt6HdbVDRwI00psD5Oa1Arf-ePrhzFxPrMw5/s717/%23%23%20%231%20ILLUS%2010%20emails%20FINAL.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="522" data-original-width="717" height="466" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3JtUtiLDj2bkRCnprlF30rcCHDdpJiogeCLspPJ-1foOQwycJDI3ZJMuzl-9Lc6HgSNaGoh97r5LFVJylnvuoSQ9Wm1X154Y9xk0TdFAcaU6yL7z5XSvsbjjMndJYnfuB_yd3UUUxmLolvnxhLxMlpt6HdbVDRwI00psD5Oa1Arf-ePrhzFxPrMw5/w640-h466/%23%23%20%231%20ILLUS%2010%20emails%20FINAL.png" width="640" /></a></div><p><span style="font-family: verdana; font-size: large;">I subscribe
to the digital edition of The New York Times. Times’ management doesn’t know
squat about me — age, career, interests, hobbies, finances, travel, family,
education or income. All the
Times knows about me is I am a paid-up subscriber for the digital edition.</span><span style="font-family: verdana; font-size: x-small;"> </span></p><p></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"> <br /><span></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b>How
Profitable is the Digital New York Times? Very!<br />
</b>Cost-of-goods-sold
is zip, zero, nada, niente. It’s digital. No paper, no ink, no printing,
no
delivery costs, no returns. Almost pure profit. With 7.1 million paid
subscribers that’s a juicy $700+ million a year in revenue at virtually
zero
cost. Add to that $523 million advertising income and we’re talking
$1.2+ billion dollars a year — serious
money.</span><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b>Let’s call
this Times’ Direct Marketing Scheme: "Clickbaits and Follow-ons."<br />
</b>None
of these 10 emails contained any breaking news, hard news or interesting news à la, say,
Politico, Punch Bowl News or Vox. All were bantam-weight, so-so stories, features
or columns — basically, boring stuff for this news junkie. The 10 subject
lines of the emails:</span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;">
• What to watch this weekend.</span><span style="font-family: verdana; font-size: x-small;"><span></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;">
• Book Review: New Biography of Martin Luther King. </span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;">
• The Great Read: A Novel About Video Games...<span> </span></span><span style="font-family: verdana; font-size: x-small;"><span></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;">
• It Happened Online: Bama Rush is back…</span><span style="font-family: verdana; font-size: x-small;"><span></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"> • NYT Cooking: Pasta salad with crispy cheese… </span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span> </span></span><span style="font-family: verdana; font-size: large;">• Movies Update: Cannes Controversies</span><span style="font-family: verdana; font-size: x-small;">…</span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span> </span>• Paul Krugman: The Inflation Debate…</span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span> </span></span><span style="font-family: verdana; font-size: large;"><span> </span>• The Interpreter: The Snob Summer continu….</span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span> </span></span><span style="font-family: verdana; font-size: large;">• The Amplifier: Tina Turner Queen…</span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span> </span>•</span><span style="font-family: verdana; font-size: large;"> Take Our Weekly News Quiz…</span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><b> </b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b>Why Did The
Times Bother Me with This Fatuous Selection? Ads! Especially the Eye-popping Follow-ons!</b></span><span style="font-family: verdana; font-size: x-small;"><span><br />
</span></span><span style="font-family: verdana; font-size: large;">Every
article, news story, opinion piece, editorial and sports column in the
digital
New York Times arrives with several small mini-ads sprinkled
here-‘n’-there in
the text. <br /></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b><br />
</b></span><span style="font-family: verdana; font-size: large;"><b>Example: </b>Below
is a mini ad from one of The New York Times' ten emails — an upmarket pitch
for condos in the luxurious 200 Amsterdam building in New York City’s tony
Lincoln Center area. </span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"> <span></span></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZax_6WSslvDSJig6bPvVesDrutlReRfQI5BtIrUc8K9tP8MDJaM_POblHMqoJ71JqhVwqv1-qnhBa17iUAoEcYg69u6WBlwMGgPIWble5J-CFNoO9-87ndkvCPP1qgOuFAgx5WA1sns4rwwGQsEVKsO-NtHw6WBdmX4nRYJu8LS3WcMJQhTWqwRrw/s835/%232%20ILLUS%20200%20Amsterdam.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="228" data-original-width="835" height="174" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZax_6WSslvDSJig6bPvVesDrutlReRfQI5BtIrUc8K9tP8MDJaM_POblHMqoJ71JqhVwqv1-qnhBa17iUAoEcYg69u6WBlwMGgPIWble5J-CFNoO9-87ndkvCPP1qgOuFAgx5WA1sns4rwwGQsEVKsO-NtHw6WBdmX4nRYJu8LS3WcMJQhTWqwRrw/w640-h174/%232%20ILLUS%20200%20Amsterdam.png" width="640" /></a></div><p class="MsoNormal"><span style="font-family: verdana; font-size: large;">If this
mini ad surrounded by text were to spark your interest, you could click on it in the Times
email story. Suddenly your entire computer screen is magically transformed into a
dazzling world of billionaires and spectacular photographs — sublime
architecture, stunning interiors, and condos that will take your breath away.
Guaranteed!</span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"> </span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;">Quite simply these little ads are far more exciting and compelling than the dreary contents of the Times' stories. <br /></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b>Here’s the
Link to the 200 Amsterdam's Dazzling Follow-on to This Little Clickbait Ad.</b></span><span style="font-family: verdana; font-size: small;"><b><br />
</b></span>
<span face=""Verdana",sans-serif" style="color: black; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 10.0pt; mso-bidi-language: AR-SA; mso-fareast-font-family: Times; mso-fareast-language: EN-US;"><a href="https://200amsterdam.com/?gclid=EAIaIQobChMIyO2sjLip_wIVfwuICR0eNAhHEAEYASAAEgL1G_D_BwE">https://200amsterdam.com/?gclid=EAIaIQobChMIyO2sjLip_wIVfwuICR0eNAhHEAEYASAAEgL1G_D_BwE</a></span>
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{page:WordSection1;}</style></p><p class="MsoNormal"><span style="font-family: verdana; font-size: small;"><b><span style="color: red;">NOTE: Be sure to go to the bottom of this screen and click on:</span><br /></b>NEIGHBORHOOD RESIDENCES PENTHOUSES<b> </b>AMENITIES ETC.<b> </b> <br /></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"> </span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;">What I seem
to have stumbled on is an exquisite marketing concept whereby an advertiser can
pay the Times to send an article containing a mini ad for his product or
service. It came to me under the Times’ aegis. Many of these little ads end with
actionable words to click on, such as:</span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;">
</span><span style="font-family: verdana; font-size: large;">LEARN MORE ><br />
OPEN ><br /> DISCOVER ><br />
GET 60% OFF NOW! ><br />
SUBSCRIBE ><br />
SHOP NOW ><br />
FREE GIFT ><br />
READ MORE ><br /> SIGN UP NOW ><br /></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;">Or you can
simply click on the ad, and you’ll be instantly transported to a humongous
landing page that magically pulls you into an exciting new world that offers
you irresistible sights, sounds, products and/or services. <br /></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b> </b></span><span style="font-family: verdana; font-size: large;"><b>The 39
Words That Changed My Life </b><span><br />
</span>Longtime
readers of this cranky marketing blog know how I launched the iconic newsletter
and archive service in 1984 for direct marketers. <i>WHO’S MAILING WHAT!</i>
was triggered at a New York City copywriter's club luncheon speech by US News and World Report
circulation director Dorothy Kerr. Her exact words:</span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;">“If you want
to be successful in direct mail, watch your mailbox, see who's mailing what and save those mailings that
keep coming in over and over again (which means they are successful and hugely
profitable). Then STEAL SMART!”</span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;">Over its
20-year lifespan <i>WHO’S MAILNG WHAT! </i>built up an archive (a.k.a. Swipe
File) of 1671 direct mail “Grand Controls,” These were mailed over three or
more (often ma<span style="color: #444444;">ny more!) consecutive years — an invaluable source of proven successful creative copy and design ideas.<br /></span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"> </span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;">The quintessential discovery: a two-page letter (775 words) that was mailed for 18 consecutive
years and brought in over $2 billion in subscription revenue for the Wall
Street Journal. It was (and still is!) the most successful advertisement in the
history of the world. <br /></span><br /></p><p class="MsoNormal"><span style="font-family: verdana; font-size: small;"><b>(Blog Post)</b> <a href="http://dennyhatch.blogspot.com/2019/01/37-most-successful-advertisement-in.html">http://dennyhatch.blogspot.com/2019/01/37-most-successful-advertisement-in.html</a> <br /></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;">
<span></span></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b>Below Is the Start of Your Personal Swipe File<br />Of Dazzling Follow-ons to Little Clickbait Ads.<br /></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;">(With Thanks
to The New York Times for sending me 10 emails in a single afternoon in May
with all these nifty mini ads.)</span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: small;"> </span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdR_lq8fN4UGP9CJaZqVsLTaa0eTzHKz3Vn5NQZUgT7zxYafj7MzxqU4Ms0PL3BZkDuGmul2FnzzMRLycb-yztM6FsZ5jsut6Z_RRCdtynq3KoBQl9SG0yM7ghH-Gxwuxuvbqk6dXfMOY4ZpJ0-apZ3iXqduLzGNvV8zOYAHA3tCF3uf5NyuoHOpW2/s377/%232a%20ILLUS%20Hearing%20Aid.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="291" data-original-width="377" height="246" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdR_lq8fN4UGP9CJaZqVsLTaa0eTzHKz3Vn5NQZUgT7zxYafj7MzxqU4Ms0PL3BZkDuGmul2FnzzMRLycb-yztM6FsZ5jsut6Z_RRCdtynq3KoBQl9SG0yM7ghH-Gxwuxuvbqk6dXfMOY4ZpJ0-apZ3iXqduLzGNvV8zOYAHA3tCF3uf5NyuoHOpW2/w320-h246/%232a%20ILLUS%20Hearing%20Aid.png" width="320" /></a><span style="font-family: verdana; font-size: large;"><b> </b></span></div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: verdana; font-size: large;"><b>Link to hear.com's </b></span><span style="font-family: verdana; font-size: large;"><b>Dazzling Follow-on to This Little Clickbai</b></span><span style="font-family: verdana; font-size: large;"><b>t Ad.<br />
</b></span><span style="font-family: verdana; font-size: large;"><b>
</b></span></div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: verdana; font-size: small;"><a href="https://www.hear.com/d/best_hearing_aids_dis02/?act=ACT0000053149ACT&utm_source=liveintent&utm_medium=display&utm_campaign=us_en_al_hea_display_liveintent_hea-before-after-double_acq_all_broad_supression_ban312_ACT0000053149ACT&utm_content=1189010&utm_publisher_id=130&li_did=6d522aa2-e34a-3ee3-80b0-eb1fb58ea969">https://www.hear.com/d/best_hearing_aids_dis02/?act=ACT0000053149ACT&utm_source=liveintent&utm_medium=display&utm_campaign=us_en_al_hea_display_liveintent_hea-before-after-double_acq_all_broad_supression_ban312_ACT0000053149ACT&utm_content=1189010&utm_publisher_id=130&li_did=6d522aa2-e34a-3ee3-80b0-eb1fb58ea969</a></span><span style="font-family: verdana; font-size: medium;"> </span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: medium;"> </span><span style="font-family: verdana; font-size: large;"><b> <br /></b></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUqRFmXGSyb2P4dP0abu82udVyw4BI-rx4lBNPMNvSrnjS26fgLGPaimvtF_P6pTWy5dq6wVXBg0XWzOGqllgoO0T8i8JXZSwWyLruUsSgpQw9L8SDMCovYUIlyGL09HSOK3hx4lEwKYUZaVsLhqzvIq3LtIslOvjAVwR7Ced7Tx5AAcxsUW7SaTCq/s936/%233%20ILLUS%20AmEx.png" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><span style="font-size: large;"><img border="0" data-original-height="221" data-original-width="936" height="154" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUqRFmXGSyb2P4dP0abu82udVyw4BI-rx4lBNPMNvSrnjS26fgLGPaimvtF_P6pTWy5dq6wVXBg0XWzOGqllgoO0T8i8JXZSwWyLruUsSgpQw9L8SDMCovYUIlyGL09HSOK3hx4lEwKYUZaVsLhqzvIq3LtIslOvjAVwR7Ced7Tx5AAcxsUW7SaTCq/w640-h154/%233%20ILLUS%20AmEx.png" width="640" /></span><span style="font-size: xx-small;"></span></a></div><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b> </b></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b>Link to A</b></span><span style="font-family: verdana; font-size: large;"><b>mEx's </b></span><span style="font-family: verdana; font-size: large;"><b>Dazzling</b></span><span style="font-family: verdana; font-size: large;"><b> Follow-on to This Little Clickbait Ad:</b></span><span style="font-family: verdana; font-size: small;"><b><br />
</b></span><span style="font-family: verdana; font-size: small;"><b>
</b></span>
</p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span face=""Verdana",sans-serif"><a href="https://www.americanexpress.com/en-us/business/blueprint/business-line-of-credit/?utm_source=DV360&utm_campaign=P2-BLOC-DV360-April-2023&utm_medium=cpm&refid=amex_p2_LOC_p2-bloc-dv360-april-2023_1200x627_DV360"><span style="color: blue;">https://www.americanexpress.com/en-us/business/blueprint/business-line-of-credit/?utm_source=DV360&utm_campaign=P2-BLOC-DV360-April-2023&utm_medium=cpm&refid=amex_p2_LOC_p2-bloc-dv360-april-2023_1200x627_DV360</span></a></span><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></b></p>
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{page:WordSection1;}</style></p><p><span style="font-size: xx-small;"> </span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimlk2wmJ_bP_C4kkG1uhYqbWShj5ElR0lZ6Mt6364-1OBASuG38e4gxPTBvDjGIVVAfCM1ghkOdPLYvzryrkprVrivS9zJjuYMIL5ZeUIIXzO4jtKpw8XJHsV_ehicTp0Id8vyGKIeihKB64Hfs0dPjYf0Zdc3n_LQPFjUsq0mO_a0l205Ysb9ANFH/s987/%233a%20%20ILLUS%20Ooni%20Pizza%20.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="229" data-original-width="987" height="148" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimlk2wmJ_bP_C4kkG1uhYqbWShj5ElR0lZ6Mt6364-1OBASuG38e4gxPTBvDjGIVVAfCM1ghkOdPLYvzryrkprVrivS9zJjuYMIL5ZeUIIXzO4jtKpw8XJHsV_ehicTp0Id8vyGKIeihKB64Hfs0dPjYf0Zdc3n_LQPFjUsq0mO_a0l205Ysb9ANFH/w640-h148/%233a%20%20ILLUS%20Ooni%20Pizza%20.png" width="640" /></a><span style="font-family: verdana; font-size: large;"><b>Link to Ooni
Pizza Ovens'</b></span><span style="font-family: verdana; font-size: large;"><b> </b></span><span style="font-family: verdana; font-size: large;"><b>Dazzling </b></span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: large;"><b>Follow-on to </b></span><span style="font-family: verdana; font-size: large;"><b>This Little Clickbait Ad:</b></span><span style="font-family: verdana; font-size: small;"><b><br />
</b></span><span style="font-family: verdana; font-size: small;"><b>
</b></span></div>
<p class="MsoNormal"><span style="font-family: verdana; font-size: small;"><a href="https://ooni.com/?utm_gcmpgn_typ=us-display&utm_content=general&gclid=EAIaIQobChMI85TnqLWq_wIVxw-ICR3M9wt3EAEYASAAEgJabPD_BwE">https://ooni.com/?utm_gcmpgn_typ=us-display&utm_content=general&gclid=EAIaIQobChMI85TnqLWq_wIVxw-ICR3M9wt3EAEYASAAEgJabPD_BwE</a></span><br /></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b> </b></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz0ejvq0ZuvPwOJ8sx6VEx2hg6QyA2_7d3jNrKL8po3tvQHZLAIQHfcvVx0VelItSOyoGM7tOL5gjPLHeJ1LC1kw5EqgAdoPBcgoIk7vx-Mzy1C2SUfZ3UI0ButNrh-RbBAUukKOtLp9rvFPpYc-mDVPHZtqXkJ1dqbtMe9ld3vGpsa727xnG9NiiD/s986/%234%20ILLUS%20Leak%20Detection.png" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="219" data-original-width="986" height="142" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz0ejvq0ZuvPwOJ8sx6VEx2hg6QyA2_7d3jNrKL8po3tvQHZLAIQHfcvVx0VelItSOyoGM7tOL5gjPLHeJ1LC1kw5EqgAdoPBcgoIk7vx-Mzy1C2SUfZ3UI0ButNrh-RbBAUukKOtLp9rvFPpYc-mDVPHZtqXkJ1dqbtMe9ld3vGpsa727xnG9NiiD/w640-h142/%234%20ILLUS%20Leak%20Detection.png" width="640" /></a></div><br /><p align="center" class="MsoNormal" style="text-align: center;"><br /></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b>Link to Leak Dynamics'</b></span><span style="font-family: verdana; font-size: large;"><b> </b></span><span style="font-family: verdana; font-size: large;"><b>Dazzling Follow-on to </b></span><span style="font-family: verdana; font-size: large;"><b>This Little Clickbait Ad:</b></span><span style="font-family: verdana; font-size: small;"><b><br />
</b></span><span style="font-family: verdana; font-size: small;"><b>
</b></span></p>
<p class="MsoNormal"><a href="https://www.americanleakdetection.com/savannah/" target="_blank"><span style="font-family: verdana; font-size: small;">h</span><span style="font-family: verdana; font-size: small;">ttps://www.americanleakdetection.com/savannah/</span></a></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b> </b></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMxvsJT7TwUgYsCibgD3TI8B0efmSGJWlP4rnbxeIDLg2QZNPom9aO-_mg2CCkzeBy6bWRJLgBhob-8icw_68XDGo9ZcJZV2oLR6wzdTvdviLUiRtvLMVltDFWWkuEKwT36KMsVa1LxUkn5B2THaikB_9AUb6brN8qBYHBKUcKBNoZYoaw0UqzfqIH/s1039/%235%20ILLUS%20Specialty%20Metals.png" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="212" data-original-width="1039" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMxvsJT7TwUgYsCibgD3TI8B0efmSGJWlP4rnbxeIDLg2QZNPom9aO-_mg2CCkzeBy6bWRJLgBhob-8icw_68XDGo9ZcJZV2oLR6wzdTvdviLUiRtvLMVltDFWWkuEKwT36KMsVa1LxUkn5B2THaikB_9AUb6brN8qBYHBKUcKBNoZYoaw0UqzfqIH/w640-h130/%235%20ILLUS%20Specialty%20Metals.png" width="640" /></a></div><br /><p align="center" class="MsoNormal" style="text-align: center;"><br /></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b>Link to
Specialty Metals' Dazzling Follow-on </b></span><span style="font-family: verdana; font-size: large;"><b>to This Little Clickbait Ad:</b></span><span style="font-family: verdana; font-size: small;"><b><br />
</b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: small;"><a href="https://www.flightmetals.com/products/titanium/?gclid=EAIaIQobChMIldim2byp_wIVkpuzCh2ejQNEEAEYASAAEgIC8fD_BwE">https://www.flightmetals.com/products/titanium/?gclid=EAIaIQobChMIldim2byp_wIVkpuzCh2ejQNEEAEYASAAEgIC8fD_BwE</a></span></p><p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmsKYj19Y_2pfWr-TdPAPMj9sHtMyLUArTePJEPSHY7fnZUeL00OGPGkbdyEkxYlWiE8h6KGufrb8lNGIn8ET1XQNOh9bz7HnZoLGi6b-T1s5Jmp-sGOiMYWHPqL5W_DQqIy3P7Fg8iRFkWdZAcckmHFDT-hUB_HFzu5de8TxIfCW6jclXLq_OXyqv/s1079/%236%20ILLUS%20Epson.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="213" data-original-width="1079" height="126" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmsKYj19Y_2pfWr-TdPAPMj9sHtMyLUArTePJEPSHY7fnZUeL00OGPGkbdyEkxYlWiE8h6KGufrb8lNGIn8ET1XQNOh9bz7HnZoLGi6b-T1s5Jmp-sGOiMYWHPqL5W_DQqIy3P7Fg8iRFkWdZAcckmHFDT-hUB_HFzu5de8TxIfCW6jclXLq_OXyqv/w640-h126/%236%20ILLUS%20Epson.png" width="640" /></a></div>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b>Link to
Epson Pigments' Dazzling Follow-on to </b></span><span style="font-family: verdana; font-size: large;"><b>This Little Clickbait Ad:</b></span><span style="font-family: verdana; font-size: small;"><b><br />
</b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: small;"><a href="https://ecorushink.com/?gclid=EAIaIQobChMIxdf5_b6p_wIVXAaICR3JrQB6EAEYASAAEgLMmPD_BwE">https://ecorushink.com/?gclid=EAIaIQobChMIxdf5_b6p_wIVXAaICR3JrQB6EAEYASAAEgLMmPD_BwE</a></span><br /></p><p> <br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnHMWP2eS0RQpgwp9iEmTxcX8LT4N9387tVbhikcU03PgBv9vZgJY-JyZFZd58INM1zv2ItO4XfcP-Rpk7C-ZYIaWjKiqNGBw7D5hXzXSiYVIuAnXzlyH4I9OOVPrDRX5LcvPRyprBR5P50p81KBrQv6y8K5uvUlH_RqFL3fkdXimofn7Fj7IkEbDP/s1043/%238%20ILLUSCharleston%20%20Homes.png" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="216" data-original-width="1043" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnHMWP2eS0RQpgwp9iEmTxcX8LT4N9387tVbhikcU03PgBv9vZgJY-JyZFZd58INM1zv2ItO4XfcP-Rpk7C-ZYIaWjKiqNGBw7D5hXzXSiYVIuAnXzlyH4I9OOVPrDRX5LcvPRyprBR5P50p81KBrQv6y8K5uvUlH_RqFL3fkdXimofn7Fj7IkEbDP/w640-h132/%238%20ILLUSCharleston%20%20Homes.png" width="640" /></a></div><br /><p align="center" class="MsoNormal" style="text-align: center;"><br /></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b>Link to
Charleston New Homes' Dazzling</b></span><span style="font-family: verdana; font-size: large;"><b> Follow-on </b></span><span style="font-family: verdana; font-size: large;"><b>to </b></span><span style="font-family: verdana; font-size: large;"><b>This Little Clickbait Ad:</b></span><span style="font-family: verdana; font-size: small;"><b><br />
</b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: small;"><a href="https://www.newhomesguidecharleston.com/Homes/Charleston-Area-Open-Houses?gclid=EAIaIQobChMIzNrhrLmp_wIVCZGzCh1h-QKYEAEYASAAEgKXkPD_BwE">https://www.newhomesguidecharleston.com/Homes/Charleston-Area-Open-Houses?gclid=EAIaIQobChMIzNrhrLmp_wIVCZGzCh1h-QKYEAEYASAAEgKXkPD_BwE</a></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b> </b></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJlMU6vebC3tIm7YHTHCers52ZVlII4_QDZASJ9KSPslEozL1HwqyY5-wbIDkB0CNwSC-bdzQI4yqQlThmJtjGDwEjHwJ26vK5OEidYt0QUj9HbX8s1f3hr394Cb9qHwQJm3YbjwYQyfLDgqebNxuI92FY-fzcHlI125uAzUm3PMxVpDQz1EKZ2VZ-/s1084/%239%20Quality%20Health%20Care.png" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="252" data-original-width="1084" height="148" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJlMU6vebC3tIm7YHTHCers52ZVlII4_QDZASJ9KSPslEozL1HwqyY5-wbIDkB0CNwSC-bdzQI4yqQlThmJtjGDwEjHwJ26vK5OEidYt0QUj9HbX8s1f3hr394Cb9qHwQJm3YbjwYQyfLDgqebNxuI92FY-fzcHlI125uAzUm3PMxVpDQz1EKZ2VZ-/w640-h148/%239%20Quality%20Health%20Care.png" width="640" /></a></div><br /><p align="center" class="MsoNormal" style="text-align: center;"><br /></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b>Link to
Quality Health Care's Dazzling </b></span><span style="font-family: verdana; font-size: large;"><b>Follow-on to </b></span><span style="font-family: verdana; font-size: large;"><b>This Little Clickbait Ad:</b></span><span style="font-family: verdana; font-size: small;"><b><br />
</b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: small;"><a href="https://fastpacehealth.com/?utm_source=google&utm_medium=cpc&utm_campaign=BP%20%7C%20Display%20%7C%20Prospecting%20%7C%20TN&utm_content=124276227299&utm_term&gclid=EAIaIQobChMIlrS85rep_wIVLhSICR3LpwDsEAEYASAAEgJ2KPD_BwE">https://fastpacehealth.com/?utm_source=google&utm_medium=cpc&utm_campaign=BP%20%7C%20Display%20%7C%20Prospecting%20%7C%20TN&utm_content=124276227299&utm_term&gclid=EAIaIQobChMIlrS85rep_wIVLhSICR3LpwDsEAEYASAAEgJ2KPD_BwE</a></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><b> </b></span></p>
<br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHXHO8TG2H6Os_OGt4otqu1bq8aDdZXq2NJbtS_qTkVPQ4n5Ppdl4u71Z5qoAOWHb8KbJtEQR7Dv1F7op67xMJNOp44DZnmZKoOASG5dilJvtihMbvHOu48HBqWAd-wW03FUktngvqMbflYvyUsI7jAxEAPmP0ZI1VYitZv0h5gbEWIPZBV6S1tC2W/s1017/%2310%20Lemur.png" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="217" data-original-width="1017" height="136" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHXHO8TG2H6Os_OGt4otqu1bq8aDdZXq2NJbtS_qTkVPQ4n5Ppdl4u71Z5qoAOWHb8KbJtEQR7Dv1F7op67xMJNOp44DZnmZKoOASG5dilJvtihMbvHOu48HBqWAd-wW03FUktngvqMbflYvyUsI7jAxEAPmP0ZI1VYitZv0h5gbEWIPZBV6S1tC2W/w640-h136/%2310%20Lemur.png" width="640" /></a></div><br /><p class="MsoNormal" style="text-align: left;"><br /></p>
<p><span style="font-family: verdana; font-size: large;"><b>Link to Lemur
Vanilla Products' Dazzling Follow-on</b></span><span style="font-size: x-small;"> </span><span style="font-family: verdana; font-size: large;"><b>to </b></span><span style="font-family: verdana; font-size: large;"><b>This Little Clickbait Ad:</b></span><span style="font-family: verdana; font-size: small;"><b><br />
</b></span><span style="font-family: verdana; font-size: x-small;"><br /></span>
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<p><span style="font-family: verdana; font-size: x-small;"> <br />
</span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwtBdOtFLXXGLQwcd7ol_dCYww-ILFGCvxF6gy46hUa3o-mo4msqDgMZ1Pj5hbT3U9uShu-ftLM_NNt6dvqJk5npjhvSg8-gm6Jn8GepdXRyvfu-_XJOxjOZ9fOlXePV5Ey4vwns_AV79Ki7sqUMl0k0sFUhhvH3CG8svIG13qIMifCqj3d6DlRP_/s1004/%2311%20Ultra%20Fab%20Machine.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="223" data-original-width="1004" height="142" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwtBdOtFLXXGLQwcd7ol_dCYww-ILFGCvxF6gy46hUa3o-mo4msqDgMZ1Pj5hbT3U9uShu-ftLM_NNt6dvqJk5npjhvSg8-gm6Jn8GepdXRyvfu-_XJOxjOZ9fOlXePV5Ey4vwns_AV79Ki7sqUMl0k0sFUhhvH3CG8svIG13qIMifCqj3d6DlRP_/w640-h142/%2311%20Ultra%20Fab%20Machine.png" width="640" /></a></div>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b>Link to Ultra Fab
& Machine's </b></span><span style="font-family: verdana; font-size: large;"><b>Dazzling Follow-on to </b></span><span style="font-family: verdana; font-size: large;"><b>This Little Clickbait Ad:</b></span><span style="font-family: verdana; font-size: small;"><b><br />
</b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: small;"><a href="https://www.ufmachine.com/?gclid=EAIaIQobChMIlLW-qrSp_wIV4Q2ICR2DugfXEAEYASAAEgKju_D_BwE">https://www.ufmachine.com/?gclid=EAIaIQobChMIlLW-qrSp_wIV4Q2ICR2DugfXEAEYASAAEgKju_D_BwE</a></span><br /></p><p class="MsoNormal"><span style="font-family: verdana; font-size: small;"> </span><span style="font-family: verdana; font-size: x-small;"> <br /></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrjowEm5OiVfAW9RBjOVcMWQqzRaSSZTsS_sqBOCEFiCiXpohWqbs_jf3MuGVRth9wuUQ6HS0SHirCoCwCJD-uLRLaBIpQhxvQlYQWB7bpOIndFcmUI2DsCFKiZASAdKynATiaCvvgS5UXgMliEuF3bCabKuEbqCxiLUDVu1Ank98dnFU98I_9cCEN/s1068/%2312%20Handmade%20Rugs.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="208" data-original-width="1068" height="125" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrjowEm5OiVfAW9RBjOVcMWQqzRaSSZTsS_sqBOCEFiCiXpohWqbs_jf3MuGVRth9wuUQ6HS0SHirCoCwCJD-uLRLaBIpQhxvQlYQWB7bpOIndFcmUI2DsCFKiZASAdKynATiaCvvgS5UXgMliEuF3bCabKuEbqCxiLUDVu1Ank98dnFU98I_9cCEN/w640-h125/%2312%20Handmade%20Rugs.png" width="640" /></a></span></div><p></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b>Link to Custom,
Handmade Rugs' Dazzling Follow-on to This Little Clickbait Ad:<br /></b></span></p><p><span style="font-family: verdana; font-size: small;"><a href="https://www.perennialsfabrics.com/?gclid=EAIaIQobChMIuqOumb2p_wIVD_KzCh3CkAZnEAEYASAAEgI9V_D_BwE">https://www.perennialsfabrics.com/?gclid=EAIaIQobChMIuqOumb2p_wIVD_KzCh3CkAZnEAEYASAAEgI9V_D_BwE</a></span></p><p><span style="font-family: verdana; font-size: small;"> </span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD3JLwbbPAG5cxtAiZEs77ogHx8Rp7fPNFTfuoyzIl7mtgic1RRDJlliNpgpihN_d2szAMG7jqmGgSIYqBspmiSaSB70DnsfO5Eve7U20wWaGyAuiOB-furfQIBDblr-0kjFk5jcMN7A7FjoQ06JUudWPfNwX3uT4TKiAnlSXqwk_4LkOFMH99hWOt/s943/Saks%20Fifth%20Ave.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: small;"><img border="0" data-original-height="455" data-original-width="943" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD3JLwbbPAG5cxtAiZEs77ogHx8Rp7fPNFTfuoyzIl7mtgic1RRDJlliNpgpihN_d2szAMG7jqmGgSIYqBspmiSaSB70DnsfO5Eve7U20wWaGyAuiOB-furfQIBDblr-0kjFk5jcMN7A7FjoQ06JUudWPfNwX3uT4TKiAnlSXqwk_4LkOFMH99hWOt/w640-h310/Saks%20Fifth%20Ave.png" width="640" /></span></a></div><br /><p class="MsoNormal"><br /></p><p class="MsoNormal"><br /></p><p class="MsoNormal"><br /></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b>Link to Saks Fifth Avenue's Dazzling Follow-on to This Little Clickbait Ad:</b></span><span style="font-size: large;"><br /></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: small;"><a href="https://www.saksfifthavenue.com/c/custom/editorial-events/seasonal-fashion-trends/summer-fashion/men-s-summer-fashion?PA=TRUE&site_refer=DFA_BEH_S5_360I_NYT+SP23+Q2+MENS+BRANDING+DESKTOP+MESSAGING+HHI+150+BOREDOM_364815533_190410730">https://www.saksfifthavenue.com/c/custom/editorial-events/seasonal-fashion-trends/summer-fashion/men-s-summer-fashion?PA=TRUE&site_refer=DFA_BEH_S5_360I_NYT+SP23+Q2+MENS+BRANDING+DESKTOP+MESSAGING+HHI+150+BOREDOM_364815533_1904</a>10730</span></p><br /><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b>Takeaways to
Consider</b></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b> </b>•
I confess this little swipe file of follow-ons is a
helluva lot more fun and action-packed than my 14 clunky <i>WHO'S MAILING WHAT!</i> file cabinets stuffed with many hundreds of junk
mail samples. <br /></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><br /></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b> </b>•
This Dazzling Follow-on technique is non-traditional direct marketing. For
example...</span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;">• In the
good ole days (sigh) of direct marketing, the linchpin was direct mail. Direct
mail is personal —<i><u> always</u>, <u>always</u>, </i>containing an attention-grabbing <b>outer envelope</b> (OSE).</span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"> </span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;">• Also always included was a personal <b>letter</b>
("you copy") describing the benefits, benefits, benefits <i>to <u>you</u> </i>of the product or service
being offered.</span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"> </span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;">• Plus a <b>brochure or circular</b> ("it" copy all about "it") — the product or service.</span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"> </span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;">• Often a short, pithy little <b>lift note </b>designed to "lift" response. (Example: "Frankly, I'm puzzled..." first used by Paul Michael of Greystone Press).<br /></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"> </span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;">• Then you invite the customer to have his or her say with an <b>order device</b> using "me" copy. ("Yes, please send <i>me </i>the such-and-such. Enclosed is <i>my</i> check, money order or credit card number, blah, blah, blah.) <br /></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"> </span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;">• The final element was the <b>BRE</b> — prepaid business reply envelope — that brings the order home.<br /></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"> </span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;">• All these impedimenta were always written
in a folksy, down-to-earth style. “One writer whispering directly into
the ear
of one reader,” is how copywriter Harry Walsh phrased it.</span><span style="font-family: verdana; font-size: large;"> </span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"> </span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;">• Dazzling follow-ons are totally non-personal. They are more like interactive
infomercials or videos. <br /></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"> </span></p>
<p><span style="font-family: verdana; font-size: large;">• The
extraordinary advantage of e-commerce v. direct mail is the providing the ease and convenience of consummating the sale right then and there: 1) placing
the order, 2) arranging for payment and 3) delivering the order to the vendor
by simply clicking SEND</span><span style="font-family: verdana; font-size: x-small;">.</span><span style="font-family: verdana; font-size: large;"> </span></p><p><span style="font-family: verdana; font-size: large;"><br /></span></p><p>
</p><p class="MsoNormal"><span style="font-size: large;"><span style="font-family: verdana;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">P.S. </span></b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">I just started receiving emails</span></span><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><span style="font-family: verdana;"> from a new website built on the "Clickbates and Follow-on's" model. <br /><a href="https://www.interestingfacts.com">https://www.interestingfacts.com</a></span><br /></span><br /></span></p>
<p class="MsoNormal" style="tab-stops: 319.5pt;"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b>###</b></span></p>
<p class="MsoNormal"><br /></p>
<p class="MsoNormal"><span style="font-size: large;"><span style="font-family: verdana;">Word count: 1189</span></span></p><p class="MsoNormal"><br /></p><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span><br />Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com3tag:blogger.com,1999:blog-3872537973078213619.post-50707003009083709612023-05-17T05:12:00.008-04:002023-09-11T14:01:38.347-04:00#188 - WaPo/Times Schemes<p class="MsoNormal"><span style="font-family: verdana;"> </span></p><p class="MsoNormal"><a href="http://dennyhatch.blogspot.com/2023/05/188-wapotimes-schemes.html"><span style="font-family: verdana; font-size: medium;">http://dennyhatch.blogspot.com/2023/05/188-wapotimes-schemes.html </span><span style="font-family: verdana; font-size: medium;"><br /></span></a></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b> </b></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b> #188 Blog Post - Wednesday, 17 May 2023</b></span></p><p class="MsoNormal"><span style="font-family: verdana;"><b> </b></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b>Posted by Denny Hatch<br /></b></span></p><p class="MsoNormal"><span style="font-family: verdana;"> </span></p><p class="MsoNormal">
</p><p align="center" class="MsoNormal" style="text-align: center;">
</p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: x-large;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">The Circulation Jackasses of The<br /></span></b></span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: x-large;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Washington
Post and The New York Times</span></b></span></p><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: x-large;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></b></span></p>
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{page:WordSection1;}</style> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7rAlLx6C15bC9yFiuIiMn_Jx5gXn951217n6uouZjApXTGMV4f2TWRZ3_qlMuUJKpX7r4m0LkVvvBkR6DqPVUcsapjMveogas2f2EZBUSjHNRhhw-OtFYbxbtb5AvNHZLp_yiuB_7MRwVGiimOchHTtj-FBBZdDmt6YUu0z1PJijgCc_6mKGXKabP/s709/%231%20ILLUS%20.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="709" data-original-width="365" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7rAlLx6C15bC9yFiuIiMn_Jx5gXn951217n6uouZjApXTGMV4f2TWRZ3_qlMuUJKpX7r4m0LkVvvBkR6DqPVUcsapjMveogas2f2EZBUSjHNRhhw-OtFYbxbtb5AvNHZLp_yiuB_7MRwVGiimOchHTtj-FBBZdDmt6YUu0z1PJijgCc_6mKGXKabP/s16000/%231%20ILLUS%20.png" /></a></div><span style="font-family: verdana;"></span><p></p><div class="separator" style="clear: both; text-align: left;">
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;">One
day last month — in the fifth year of reading The Washington Post (a.k.a. WaPo) on my iPad very
early every morning — this huge ad you see above covered the daily landing page
and cut me off from the news and commentary I paid for. The message: <b>“Resubscribe
and get unlimited access blah… blah… blah…”</b></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;">Resubscribe?
I am a paid subscriber. I never received a notice saying it was time to renew
for another year. I clicked all over the place trying to get my news. No dice. The
Washington Post would not allow me to access the day’s news and commentary.</span> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;">Resubscribe?
I didn’t dare. If I signed up, I would have two subscriptions. Look at the strange
last three lines:</span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><span style="font-family: verdana;">Already
a subscriber?</span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><span style="font-family: verdana;"><u>Sign
into a different account</u> or</span></span></p>
<p class="MsoNormal" style="margin: 0in 31.5pt 0.0001pt 13.5pt; text-align: center;"><span style="font-size: large;"><u style="font-family: verdana;">Restore
subscription</u></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;">“Already a subscriber?" I am.<br /></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;">“Sign
into a different account or Restore subscription.” </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;">Huh?
What different account? I only have one account with these people.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;">Okay,
I said to myself. I guess my subscription had lapsed and I plumb missed the
renewal series. </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;">The
following two days I tried to read The Washington Post and discovered it was “Groundhog
Day.” No access.<br /></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;">As
founder and editor of <i>WHO’S MAILING WHAT! </i>Peggy and I were deep into the
renewal business. This was our life’s blood. Without renewals we wouldn’t have
a business.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><b style="font-family: verdana;"><span color="windowtext">Did I let my subscription lapse?</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;">Last week I searched online for the WaPo circulation department. I
found a “Contact” link and roused an instant chat person. My question: “When is
my subscription up for renewal?” The return answer on 11 May 2023: </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: Calibri;"> </span></p>
<p class="MsoNormal" style="background: rgb(233, 235, 237); margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;"><span class="linkify"><span style="color: #2f3941;">Let me assist you, Denny.</span></span><span style="color: #2f3941;"></span></span></p>
<p class="MsoNormal" style="background: rgb(233, 235, 237); margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;"><span class="linkify"><span style="color: #2f3941;">Our records indicate that you are currently signed up for an
All-Access subscription associated with your email address </span><b><span style="color: #2f3941;"><a href="mailto:dennyhatch@yahoo.com" target="_blank"><span style="border: 1pt windowtext; color: #68737d; padding: 0in;">dennyhatch@yahoo.com</span></a></span></b></span><b><span style="color: #2f3941;"></span></b></span></p>
<p class="MsoNormal" style="background: rgb(233, 235, 237); margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;"><span class="linkify"><b><span style="color: red;">Your account is set to renew on 09/08/2023 at the standard rate of
$120.00 for 52 weeks.</span></b></span></span></p>
<p class="MsoNormal" style="background: rgb(233, 235, 237); margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;"><span class="linkify"><span style="color: red;">(<u>Bold red type in the message above is my doing for emphasis</u>.)</span></span></span><span style="color: red; font-family: Calibri;"></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><b style="font-family: verdana;"><span color="windowtext"> </span></b></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;">After
a week of no access to news, I gave up and deleted the WaPo App icon. I get major Washington
Post stories on Apple News plus I get the daily e-edition of The New York
Times. </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><b style="font-family: verdana;"><span color="windowtext"> </span></b></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><b style="font-family: verdana;"><span color="windowtext">Why didn’t I Immediately Call </span></b></span></p><p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><b style="font-family: verdana;"><span color="windowtext">Or e-mail WaPo Circ People?</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;">I’m
88 years old. Time on this planet gets more and more precious the longer I
live. Frankly I did not want to get into a pissing match with a
twenty-something smarty-pants (or mini-skirted) untutored circ clerk. I
subscribe to Apple News, and I have been a subscriber to The New York Times for
over 60 years. I’m also a regular viewer of CNN and MSNBC. Plus, I get Axios,
Bo Sacks, Mr. Magazine and other news and newsletters. In short, I don’t need
WaPo to be in touch with the world.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><b style="font-family: verdana;"><span color="windowtext"><span style="font-size: large;">Here's The Washington Post’s Offer Sheet</span></span></b></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifQJlaOyEMLlUQuLVxmXuQHngZcY6m6-gJljiq0Coj77cEbWTc4gcVyxm4nWaJ1oQAwZRjgqWxiT2bU_uFI6I2Morg1duPiFhfANmB-bd38_sBaEXOHm756QUOtqKDq_mfAorFFpIH2dmSoTS5zN3QPCK68pXvFnwFN-Q1hvaCfDf1stlKFHJWIH_N/s726/%232%20ILLUS.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="707" data-original-width="726" height="624" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifQJlaOyEMLlUQuLVxmXuQHngZcY6m6-gJljiq0Coj77cEbWTc4gcVyxm4nWaJ1oQAwZRjgqWxiT2bU_uFI6I2Morg1duPiFhfANmB-bd38_sBaEXOHm756QUOtqKDq_mfAorFFpIH2dmSoTS5zN3QPCK68pXvFnwFN-Q1hvaCfDf1stlKFHJWIH_N/w640-h624/%232%20ILLUS.png" width="640" /></a></div><br /><p></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;">I
have never seen anything like this in my life. </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;"><span>1.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span></span></span><span color="windowtext" style="font-family: verdana;">Look
at upper left above. WaPo was trying to get me to resubscribe and sell me “All-Access
Digital” for $11.99/month.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"><span>2.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span></span></span><span color="windowtext"><span><span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span></span></span><span color="windowtext">“Let
me assist you, Denny.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext">Our records indicate
that you are currently signed up for an </span><span color="windowtext">All-Access subscription
associated with your email address”</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"><a href="mailto:dennyhatch@yahoo.com">dennyhatch@yahoo.com</a></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;">—WaPo Chat person to
Denny Hatch</span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;">WaPo’s
Bizarre “Premium Digital” offer:</span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;"> </span> </span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><span style="font-family: verdana;"><b><span color="windowtext">Try 1 month</span></b><span color="windowtext"> <b>free</b></span></span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;">(then $16.99 a month)</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;">and
pay through the nose forever after. No description of the products. Another $60 a year. No
benefits. No reviews of the e-books or testimonials from happy users. Not one
iota of warmth or fun. Here are the products. Here are the prices. Buy ‘em, Bub.</span> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><b style="font-family: verdana;"><span color="windowtext">Holy Moly! The New York Times Pulled a Copycat Stunt Using the Very Same Words as WaPo!</span></b></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfPFml0fZhhsFFus9LzIMU5RZJ0TyIzenQRykZxOnRaBsIJsnK20fs2OMpyTuUCTW7SYSBKveO7HFMjq0NLMCOLLuTMgHgpwPgZN8qblzIoYoSQLGnNqOREGgzLfSGDO1Aw2a0y1amAs2nWV7BE-m63Kk3woovW2INntEOASrp_U1nKBhwTmaKClWv/s600/%233%20ILLUS.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="524" data-original-width="600" height="557" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfPFml0fZhhsFFus9LzIMU5RZJ0TyIzenQRykZxOnRaBsIJsnK20fs2OMpyTuUCTW7SYSBKveO7HFMjq0NLMCOLLuTMgHgpwPgZN8qblzIoYoSQLGnNqOREGgzLfSGDO1Aw2a0y1amAs2nWV7BE-m63Kk3woovW2INntEOASrp_U1nKBhwTmaKClWv/w640-h557/%233%20ILLUS.png" width="640" /></a><span style="font-family: verdana;"><b><span color="windowtext"> </span><span color="windowtext"></span></b></span><br /></div><p></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; text-align: center;"><b style="font-family: verdana;"><span color="windowtext"><br /></span></b></p><p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; text-align: center;"><b style="font-family: verdana;"><span color="windowtext"><span style="font-size: large;">Did
the Times and WaPo Use the Same Copywriter?</span></span></b></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; text-align: center;"><b style="font-family: verdana;"><span color="windowtext"> </span></b></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt;"><span style="font-family: verdana;"><b><span color="windowtext"><span style="mso-spacerun: yes;"> </span><span style="font-size: large;">WaPo<i>:</i></span></span></b><span style="font-size: large;"><i><span color="windowtext">
<span> </span></span></i><b><span color="windowtext">All-Access </span></b><span color="windowtext">Digital</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt;"><span style="font-family: verdana;"><b><span color="windowtext"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span></b><i><span color="windowtext"><span style="font-size: large;">Come Back and Get
the <b>Full Experience</b></span></span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> <span style="font-size: large;"> </span></span><span style="font-size: large;">vs.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana;"><b><span color="windowtext"><span style="mso-spacerun: yes;"> </span><span style="font-size: large;">NYT: <span></span></span></span></b><span style="font-size: large;"><span color="windowtext">The
New York Times <b>|</b> <b>All Access </b></span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana;"><i><span color="windowtext"><span style="font-size: large;"> Upgrade
and Enjoy the <b> </b></span></span></i></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana;"><i><span color="windowtext"><span style="font-size: large;"><b> Complete Times</b> <b>Experience</b></span>.</span></i></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><i style="font-family: verdana;"><span color="windowtext"> </span></i></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span color="windowtext">Note:</span></b><span color="windowtext">
Unlike WaPo — who completely cut me off — I am still allowed to read the Times.
Oh Thank you, thank you, A.G. Sulzberger. How long will this last?</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><b style="font-family: verdana;"><s><span color="windowtext"><span style="text-decoration: none;"><br /></span></span></s></b></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;">The
two identical messages infuriated me. These up-selling offers were classic
stupidity on the part of the two newspapers' circ departments that had no clue
how to talk to customers.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;">Look
at it this way. Both papers originally persuaded me to buy their digital
contents. I paid their bills and assumed I was getting "All-Access" to the news and
features.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana; font-size: large;"><span>Uh-uh.</span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana; font-size: x-small;"><span> </span></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNuLKZ6fdXnH_Djes13r-31FVMxTQPKOO0045BO20e1ealpp_Djym2nyCyyhUdRjMaqco-2C5G1bkJY9G6Pj-UevvVDvExYmu0ibiFufoS7Bn8P0pExTv_r7odeb1ATAaAUDeMjLCGe0e0hUrYCm1Q7jIIHfWDHohOpoA4nnqWBc_r46Yx2tuIN5hC/s623/%234%20ILLUS.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="263" data-original-width="623" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNuLKZ6fdXnH_Djes13r-31FVMxTQPKOO0045BO20e1ealpp_Djym2nyCyyhUdRjMaqco-2C5G1bkJY9G6Pj-UevvVDvExYmu0ibiFufoS7Bn8P0pExTv_r7odeb1ATAaAUDeMjLCGe0e0hUrYCm1Q7jIIHfWDHohOpoA4nnqWBc_r46Yx2tuIN5hC/w640-h270/%234%20ILLUS.png" width="640" /></a><span style="font-size: x-small;"><span color="windowtext" style="font-family: verdana;"></span></span></div><span style="font-size: x-small;"><span color="windowtext" style="font-family: verdana;"></span></span><p></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;">The
Times held back goodies — e.g., recipes and puzzles. They gypped me — conned me
into thinking I had bought the contents, when, it turns out, they kept me from
seeing everything. If I order these extras and pay for them… <i>only then</i> will
I have the “Complete Times Experience.”</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana; font-size: x-small;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span color="windowtext">Recipes?</span></b><span color="windowtext">
Peggy is a marvelous cook. <b>Pay extra</b> for games and puzzles? Nah. </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p class="MsoNormal" style="margin: 0in 31.5pt 0.0001pt 13.5pt; text-align: left;"><span style="font-size: large;"><b style="font-family: verdana;"><span color="windowtext">BTW, digital subscribers are the most profitable customers.</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;">Think
of it: no cost of paper, no ink, no printing, no folding, no delivery, no dead
trees. I paid $100 a year for the e-WaPo. The raw cost-of-goods was oh, maybe, a
nickel a year for teensy spritzes of electricity.</span><span style="mso-spacerun: yes;"><span style="font-size: large;"> </span> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><b style="font-family: verdana;"><span color="windowtext">Takeaways to Consider</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;">•
“The most important order you get from a customer is the second order.” </span><span color="windowtext" style="font-family: verdana;">—Maxwell Sackheim (founder of Book-of-the-Month).</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;">•
The second order means the buyer liked your product or service and came back
for more. Multi-buyers are what all businesses strive for. In the case of a
publication, the second order is the renewal.</span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;"> </span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"><span style="font-size: large;">• BTW, if you rent your lists be sure to add a premium/M for multi-buyers. <br /></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;">•
“Direct marketing should be scrupulously honest.”</span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;"> </span><span color="windowtext" style="font-family: verdana;">—Dick Benson, legendary consultant and
marketer</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;">•
“Dealing with a customer is like making love to a widow. You can’t overdo it.”</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span style="font-family: verdana;"><b><span color="windowtext"><span> </span>—</span></b><span color="windowtext">Franklin Watts (My second
employer in 1962)</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;">•
“God protect me from amateurs!”</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;"><span> </span>—Henry Castor (another early boss)</span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;"> </span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;"><b> ###</b></span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;"> </span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;">Word count: 1001</span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;"> </span></span></p><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;"> </span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: 31.5pt; margin-top: 0in; margin: 0in 31.5pt 0in 13.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana;"> </span></span></p></div>
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{page:WordSection1;}</style></p>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com6tag:blogger.com,1999:blog-3872537973078213619.post-33393858471560241642023-05-02T06:48:00.008-04:002023-09-11T13:57:27.637-04:00#187 School Shootings<p> </p><p><span style="font-family: Calibri; font-size: large;"><a href="http://dennyhatch.blogspot.com/2023/05/187-school-shootings.html">http://dennyhatch.blogspot.com/2023/05/187-school-shootings.html </a></span></p><p><span style="font-family: Calibri; font-size: large;"><b><span> #187 Blog Post<span> - Tuesday, 2 May 2023 </span></span></b><b><span><span> </span></span></b><b><span><span> </span></span></b></span></p><p><span style="font-family: Calibri; font-size: large;"><b><span><br /></span></b></span></p><p><b style="font-family: Calibri;"><span style="font-size: large;"> Posted by Denny Hatch</span></b></p><p><span style="font-family: Calibri;"><b><span style="font-size: large;"> </span><span> <br /></span></b></span></p>
<p align="center" class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span style="font-family: Calibri; font-size: x-large;"><b><span color="windowtext" face=""Verdana", sans-serif">A Direct Marketer Takes Aim at the Gun Lobby</span></b></span></p><p align="center" class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span style="font-family: Calibri; font-size: x-large;"><b><span color="windowtext" face=""Verdana", sans-serif">With a Sincere Attempt to "Save the Children."</span></b></span><span style="font-family: Calibri; font-size: x-large;"><b><span color="windowtext" face=""Verdana", sans-serif"> </span></b></span><span style="font-family: Calibri; font-size: x-large;"><b><span color="windowtext" face=""Verdana", sans-serif"><br /></span></b></span></p><p align="center" class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span style="font-family: Calibri; font-size: x-large;"><b><span color="windowtext" face=""Verdana", sans-serif"><br /></span></b></span></p><p align="center" class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span style="font-family: Calibri; font-size: x-large;"><b><span color="windowtext" face=""Verdana", sans-serif"></span></b></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: Calibri; font-size: x-large;"><b><span color="windowtext" face=""Verdana", sans-serif"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiANkAb7T1IatAzn325iZ98wYvwCL9u0tUxugmFHnivqLAzIlT-865qYDd-MD3d9NZ0GHYuZ9A712-JX8vrZKufSTE7Qfc2UwLBrMyc1LmY1JSwhZnTOjBPqV6TTI-iM091QRCpb_FJ6raOnlecs2ykZgbqGxdjmHuTVJKmsJi6FcYOWgZobfCjL-n8/s1600/Nashville%20Memorial.jpg..webp" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiANkAb7T1IatAzn325iZ98wYvwCL9u0tUxugmFHnivqLAzIlT-865qYDd-MD3d9NZ0GHYuZ9A712-JX8vrZKufSTE7Qfc2UwLBrMyc1LmY1JSwhZnTOjBPqV6TTI-iM091QRCpb_FJ6raOnlecs2ykZgbqGxdjmHuTVJKmsJi6FcYOWgZobfCjL-n8/w640-h480/Nashville%20Memorial.jpg..webp" width="640" /></a></span></b></span></div><span style="font-family: Calibri; font-size: x-large;"><b><span color="windowtext" face=""Verdana", sans-serif"></span></b></span><p></p><p class="MsoNormal"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana; mso-bidi-font-size: 12.0pt;">This photograph is typical of how Congress, local politicians, guns and ammo manufacturers, the NRA, gun owners and the me</span></span><span style="font-size: large;"><span color="windowtext" style="font-family: verdana; mso-bidi-font-size: 12.0pt;">dia want Americans to believe what </span></span><span style="font-size: large;"><span color="windowtext" style="font-family: verdana; mso-bidi-font-size: 12.0pt;">classroom shootings are really like. </span></span></p><p class="MsoNormal"><span style="font-size: x-small;"><span color="windowtext" style="font-family: verdana; mso-bidi-font-size: 12.0pt;"> </span></span><span style="font-size: x-small;"><span color="windowtext" style="font-family: verdana; mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p class="MsoNormal"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana; mso-bidi-font-size: 12.0pt;">The sanitized message of the Gun Lobby: The dead children are in a happy place — in heaven</span></span><span style="font-size: large;"><span color="windowtext" style="font-family: verdana; mso-bidi-font-size: 12.0pt;"> playing with stuffed Teddy bears hugging little bunny rabbits amon</span></span><span style="font-size: large;"><span color="windowtext" style="font-family: verdana; mso-bidi-font-size: 12.0pt;">g colorful flowers. All are having a loving and lovely time tog</span></span><span style="font-size: large;"><span color="windowtext" style="font-family: verdana; mso-bidi-font-size: 12.0pt;">ether.</span></span></p><p class="MsoNormal"><span style="font-size: x-small;"><span color="windowtext" style="font-family: verdana; mso-bidi-font-size: 12.0pt;"> <br /></span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana; mso-bidi-font-size: 12.0pt;"><b>The Backgrounder That Triggered<br />This Long Overdue Blog Post.</b></span></span><span style="font-size: large;"><span color="windowtext" style="font-family: verdana; mso-bidi-font-size: 12.0pt;"><b><br /></b></span></span></p><p class="MsoNormal"><span style="font-size: large;"><span color="windowtext" style="font-family: verdana; mso-bidi-font-size: 12.0pt;">This past March 27<sup>th</sup>
a nutcase woman wielding two AR-15 automatic rifles and a pistol shot her way
into the Covenant Presbyte</span></span><span style="font-size: large;"><span color="windowtext" style="font-family: verdana; mso-bidi-font-size: 12.0pt;">rian Elementary School in Memphis. After walking the
halls she found three 9-year-old children and three adult teachers and blew them
to smithereens. Mercifully, the police rushed in and shot her dead before she
could take any more lives</span></span><span style="font-size: large;"><span color="windowtext" style="font-family: verdana; mso-bidi-font-size: 12.0pt;">.</span></span></p><p class="MsoNormal"><span style="font-size: x-small;"><span color="windowtext" style="font-family: verdana; mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">This was the 118<sup>th</sup>
school shooting incident in the first three months of 2023. That’s more than one
shooting every day</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><span>.</span></span></span></p><p class="MsoNormal"><br /></p><p class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext">2023
School Shooting Victims Numbers 68-73<span> </span></span></b></span><span style="font-family: verdana; font-size: large;"><b><span color="windowtext"><span><br /></span></span></b></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKG6LJz3wHK819ppseJnDhZmhHQfm9EvIgeG4niAKmWutVEfjmsHc2fLXFLAftyrLcT7cmzKguBflhh3DyN1wpxEXlI37YLlRg5C6fd0GC5TzY6ARrYgCTNIu8J3iOnYSjrZzbkJ2-UDpiyr7bPVmLGIoZkW3_NdrwDU4l3a_d1fBFfQhN5YXviN18/s839/%232%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="232" data-original-width="839" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKG6LJz3wHK819ppseJnDhZmhHQfm9EvIgeG4niAKmWutVEfjmsHc2fLXFLAftyrLcT7cmzKguBflhh3DyN1wpxEXlI37YLlRg5C6fd0GC5TzY6ARrYgCTNIu8J3iOnYSjrZzbkJ2-UDpiyr7bPVmLGIoZkW3_NdrwDU4l3a_d1fBFfQhN5YXviN18/w640-h176/%232%20ILLUS.png" width="640" /></a></span></div><p></p><p class="MsoNormal"><span style="font-size: xx-small;"><b><span color="windowtext" style="font-family: "Times New Roman", serif;"><span> </span></span></b></span><span style="font-size: medium;"><b><span color="windowtext" style="font-family: "Times New Roman", serif;">Evelyn Dieckhaus (age 9)<span> </span><span> </span><span> </span>Hallie Scruggs (age 9)<span> </span>William Kinney (age 9)</span></b></span></p>
<p class="MsoNormal"><span style="font-size: x-small;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></b></span></p>
<p class="MsoNormal" style="text-align: center;"><span style="font-size: x-small;"><b></b></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"><b><span style="font-size: medium;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM-iDEHUYt_mXDjl8M2WVIotcu4P2HOho-qW6z6YK8USRosqJOfWf2b4_IrDuBfIFyprqLbjZRu8kTh7Gs7D8-spDsVe6GdnbTQ4s9eHqC8-CxO9hxQPnSyPk7QE6VyXABQlrVxgT-F_c7dRnHEsebqL7z1lvV5ZIHnlLgfu84YUP0GeTNfS0OYsYc/s836/%233%20ILLUD.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="233" data-original-width="836" height="178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM-iDEHUYt_mXDjl8M2WVIotcu4P2HOho-qW6z6YK8USRosqJOfWf2b4_IrDuBfIFyprqLbjZRu8kTh7Gs7D8-spDsVe6GdnbTQ4s9eHqC8-CxO9hxQPnSyPk7QE6VyXABQlrVxgT-F_c7dRnHEsebqL7z1lvV5ZIHnlLgfu84YUP0GeTNfS0OYsYc/w640-h178/%233%20ILLUD.png" width="640" /></a></span></b></span></div><span style="font-size: x-small;"><b><span style="font-size: medium;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-no-proof: yes;"></span></span></b></span><p></p><p class="MsoNormal"><span style="font-size: medium;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></b></span></p>
<p align="center" class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span style="font-size: medium;"><b><span color="windowtext" style="font-family: "Times New Roman", serif;"><span> </span>Katherine Koonce (age 60)<span> </span>Mike Hill (age 61)<span> </span><span> </span>Cynthia Peak (age 61)</span></b></span><br /><span style="font-size: large;"><b><span color="windowtext" style="font-family: "Times New Roman", serif;"><span> </span></span></b></span><span style="font-size: large;"><b><span color="windowtext" style="font-family: "Times New Roman", serif;"><span>
</span></span></b></span></p>
<p class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Why
Should This Cranky Marketing Blog<br />Give
a Damn About School Shootings?<br /></span></b></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Our business — yours
and mine — is direct marketing. </span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">We dream up products and
services, figure out the precise arithmetic and then create selling campaigns that
will bring in the most orders hopefully at the allowable CPO (cost-per-order).</span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">
</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">After 60 years in direct
marketing I have come up with the seven-word description of what we do: </span></span></p>
<p align="center" class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">“We
create wants and change people’s behavior.”</span></span></p><br /><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">If
we are the foremost
experts at changing behavior, how’s about we change the behavior of the
rogue members of America's AR-15 sicko sub-culture addicted to performing mass
murders. </span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>The Five Enablers That Must Change Their<br />Behavior to Put an End to Gun Violence.</b></span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><span> </span></span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">1.<b> </b><u>Congress, State and Local Politicians</u></span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> <br />2. <u>NRA </u></span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><span> <span> </span><span> </span><span> </span></span></span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br />3. <u>Guns and Ammo Manufacturers</u></span></span><span style="font-family: verdana; font-size: large;"> <br />4. <u>Gun Owners</u><span> <span> </span><span> </span></span></span><span style="font-family: verdana; font-size: large;"> <br />5. <u>The Media</u></span></p><p class="MsoNormal"><br /></p><p class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><b>Of the Five Groups Above, Only the Media —<br />The Lynchpins — Have Gone Unchallenged</b></span></p><p class="MsoNormal" style="text-align: center;">
</p><p class="MsoListParagraph" style="margin-left: 0in;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">I spent a week
wrestling with the question: Why aren’t all Americans against mass shootings?
What is the missing li</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">nk?</span></span></p><p><span style="font-size: x-small;"><span style="font-family: verdana;"> </span></span></p><p class="MsoListParagraph" style="margin-left: 0in;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Then it hit me. Hard. I had
never seen a photograph of a crime scene — the actual schoolroom where a shooting massacre had just taken place:<br /></span></span></p><p class="MsoListParagraph" style="margin-left: 0in;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• The mayhem of mutilated
dead little kids with their heads blown off by a military AR-15 assault rifle. </span></span><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /> </span></span></p><p class="MsoListParagraph" style="margin-left: 0in;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• Their bloodied brains splattered on the walls and windows with their tiny bodies lying soaked
in pools of blood — bright red blood</span></span><span style="font-family: verdana; font-size: large;"> everywhere.</span><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p><p class="MsoListParagraph" style="margin-left: 0in;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• The limited number of people who have seen firsthand the real horror
of mass shootings are the perps, teachers, police, EMTs, local mayors and pols, the janitors who cleaned
the mess up and the traumatized little classmates lucky enough not to have been in
the line of fire.</span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p><p class="MsoListParagraph" style="margin-left: 0in;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p>
<p class="MsoListParagraph" style="margin-left: 0in; text-align: left;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">I searched all over </span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Google, Bing , the</span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> Internet, YouTube et al., for a photo of an actual schoolroom mass
murder crime scene. Couldn’t find one, not in color, not in
black-and-white, not movies, not stills. Zip. Zero. Nada. </span></span></p><p class="MsoListParagraph" style="margin-left: 0in; text-align: left;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p><p class="MsoListParagraph" style="margin-left: 0in; text-align: left;">
</p><p align="center" class="MsoListParagraph" style="margin-left: 0in; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Two Appalling
Crimes That Were</span></b></span></p>
<p align="center" class="MsoListParagraph" style="margin-left: 0in; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Graphically Pictured
in My Lifetime</span></b></span></p>
<p class="MsoListParagraph" style="margin-left: 0in;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh97x5vTwZS1C6i2QW2vdVIuOn_tFUHqwabDTtGJ_VNk8uvgUCGL_vt8cIKTVCn4JOk4lsYE_E6vpId-3vykqtZ1zEAELGHWuT9JLKTJpIl8GChUT3IG1URMI5eLwuN9WDDAYYTKM2p4gtx7ZMrQJoc11f9IQ85w-b_rOVzzI49Ssc2xhfdmx8vEkw/s720/%234a%20ILLUS.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="404" data-original-width="720" height="362" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh97x5vTwZS1C6i2QW2vdVIuOn_tFUHqwabDTtGJ_VNk8uvgUCGL_vt8cIKTVCn4JOk4lsYE_E6vpId-3vykqtZ1zEAELGHWuT9JLKTJpIl8GChUT3IG1URMI5eLwuN9WDDAYYTKM2p4gtx7ZMrQJoc11f9IQ85w-b_rOVzzI49Ssc2xhfdmx8vEkw/w640-h362/%234a%20ILLUS.jpg" width="640" /></a></span></span></div><p></p>
<p class="MsoListParagraph" style="margin-left: 0in;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">My family followed World War II more
closely than most Americans. The reason: my father, Alden Hatch, had written
the first biography of General Dwight D. Eisenhower, published in late December
1944 while the war was still raging. On April 12, 1945, General Ike flew into Ohrdruf,
Germany to meet with Generals George Patton and Omar Bradley for a tour of the
notorious Buchenwald concentration camp system where 56,545 prisoners — men,
women and children were starved, tortured and executed. The three
American generals and their staffs, who had heard rumors of the cruelty, carnage and death,
were seeing it firsthand for the first time.</span></span></p>
<p class="MsoListParagraph" style="margin-left: 0in;"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoListParagraph" style="margin-left: 0in;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><i>“</i></span><i><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">In a shed, a pile of roughly 30 emaciated
bodies were discovered, sprinkled with lime in an attempt to cover the smell.<span class="apple-converted-space"> </span></span><span class="jpfdse"><span face=""Verdana",sans-serif" style="color: #202124; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">Patton</span></span><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">, a man privy to the violent scenes of war, refused to enter
this shed as<span class="apple-converted-space"> </span></span><span face=""Verdana",sans-serif" style="color: #040c28; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">the sights and smells in the camp had previously caused
him to vomit against the side of a building.” </span></i><span face=""Verdana",sans-serif" style="color: #040c28; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">—National
World War II Museum, New Orleans, Louisiana</span></span><span style="font-family: verdana; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoListParagraph" style="margin-left: 0in;"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoListParagraph" style="margin-left: 0in;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Eisenhower sent members of his staff to
interview the well-fed, German citizens that lived in the towns around the
camps and were hostile to their American conquerors. How could they have stomached what was going
on? the American military wanted to know. “We didn’t know anything about it,”
the Germans lied. </span></span></p><p class="MsoListParagraph" style="margin-left: 0in;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Eisenhower ordered they tour the camp. Here's the video. I invite you to have a look.<br /></span></span></p>
<p class="MsoNormal"><a href="https://www.youtube.com/watch?v=-SUXTq47mmc&t=5s"><span style="font-family: verdana; font-size: medium;"><span color="windowtext">https://www.youtube.com/watch?v=-SUXTq47mmc&t=5s </span></span><span style="font-family: verdana; font-size: medium;"><span color="windowtext"><br /></span></span></a></p>
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</p><p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijnIBqeh0GFciILbaprqDxvnB9ETsOlcxeNd-usDnppGW1YNXd_EkRitzcnSX-iAL6DuDFvrCnRfE-UlgMrzkoz4MZOofd2OLrjMKsqzRXyE_r1XuO0ZSH4IUUwn8NXHNACzdcm8S_Z6gMHpD1t3bVuF4xCNrbtYpKeRFJf0cMFKILG-qGqXXtmTqu/s1280/%234%20ILLUS.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="838" data-original-width="1280" height="419" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijnIBqeh0GFciILbaprqDxvnB9ETsOlcxeNd-usDnppGW1YNXd_EkRitzcnSX-iAL6DuDFvrCnRfE-UlgMrzkoz4MZOofd2OLrjMKsqzRXyE_r1XuO0ZSH4IUUwn8NXHNACzdcm8S_Z6gMHpD1t3bVuF4xCNrbtYpKeRFJf0cMFKILG-qGqXXtmTqu/w640-h419/%234%20ILLUS.jpg" width="640" /></a></div><p></p><p class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><b>Fast </b></span><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif">Forward to August 1955.</span></b></span><span style="font-family: verdana; font-size: xx-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> <br /></span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Emmett
Louis Till was a 14-year-old African American boy from Chicago who was visiting
relatives in Money, Mississippi. He was</span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> accused by a white woman, Carolyn
Bryant, of offending her with a wolf whistle in the back room of her family’s grocery
store. Four days later Till was lynched by Bryant’s husband and half-brother, tortured,
beaten and murdered. </span></span></p><br /><p style="margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 6.0pt; margin: 6pt 0in;"><span style="font-size: large;"><i><span lang="EN" style="color: black; font-family: verdana; mso-ansi-language: EN; mso-bidi-font-family: Arial;">“Till's body was returned to Chicago,
where his mother insisted on a public funeral service with an<span class="apple-converted-space"> </span><a href="https://en.wikipedia.org/wiki/Open_casket_funeral" title="Open casket funeral"><span style="color: black; text-underline: none;">open casket</span></a>, which was held at<span class="apple-converted-space"> </span><a href="https://en.wikipedia.org/wiki/Roberts_Temple_Church_of_God_in_Christ" title="Roberts Temple Church of God in Christ"><span style="color: black; text-underline: none;">Roberts Temple Church of God in
Christ</span></a>.<sup><a href="https://en.wikipedia.org/wiki/Emmett_Till#cite_note-smithsonianmag.com-4"><span style="color: black; text-underline: none;">[4]</span></a></sup><span class="apple-converted-space"> </span>It was later said that "The
open-coffin funeral held by<span class="apple-converted-space"> </span><a href="https://en.wikipedia.org/wiki/Mamie_Till_Bradley" title="Mamie Till Bradley"><span style="color: black; text-underline: none;">Mamie Till Bradley</span></a><sup><a href="https://en.wikipedia.org/wiki/Emmett_Till#cite_note-5"><span style="color: black; text-underline: none;">[a]</span></a></sup><span class="apple-converted-space"> </span>exposed the world to more than her son
Emmett Till's bloated, mutilated body. Her decision focused attention on not
only<span class="apple-converted-space"> </span><a href="https://en.wikipedia.org/wiki/Racism_in_the_United_States" title="Racism in the United States"><span style="color: black; text-underline: none;">American racism</span></a><span class="apple-converted-space"> </span>and the barbarism of lynching but also
the limitations and vulnerabilities of American democracy".<sup><a href="https://en.wikipedia.org/wiki/Emmett_Till#cite_note-6"><span style="color: black; text-underline: none;">[5]</span></a></sup><span class="apple-converted-space"> </span> </span></i></span></p><p style="margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 6.0pt; margin: 6pt 0in;"><span style="font-size: x-small;"><i><span face=""Verdana",sans-serif" lang="EN" style="color: black; mso-ansi-language: EN; mso-bidi-font-family: Arial;"> </span></i></span></p><p style="margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 6.0pt; margin: 6pt 0in;"><span style="font-size: large;"><i><span lang="EN" style="color: black; font-family: verdana; mso-ansi-language: EN; mso-bidi-font-family: Arial;">"Tens of thousands attended his funeral or
viewed his open casket, and images of his mutilated body were published in
black-oriented magazines and newspapers, rallying popular black support and
white sympathy across the U.S. Intense scrutiny was brought to bear on the lack
of black civil rights in Mississippi, with newspapers around the U.S. critical
of the state. Although local newspapers and law enforcement officials initially
decried the violence against Till and called for justice, they responded to
national criticism by defending Mississippians, temporarily giving support to
the killers.</span></i></span><span style="font-size: large;"><i><span lang="EN" style="color: black; font-family: verdana; mso-ansi-language: EN; mso-bidi-font-family: Arial;"> In September 1955, an<span class="apple-converted-space"> </span><a href="https://en.wikipedia.org/wiki/All-white_jury" title="All-white jury"><span style="color: black; text-decoration: none; text-underline: none;">all-white jury</span></a><span class="apple-converted-space"> </span>found Bryant and Milam not guilty of
Till's murder.” —Wikipedia</span></i></span></p><p style="margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 6.0pt; margin: 6pt 0in;"><span style="font-size: large;"><i><span lang="EN" style="color: black; font-family: verdana; mso-ansi-language: EN; mso-bidi-font-family: Arial;"> </span></i></span></p><p style="margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 6.0pt; margin: 6pt 0in;"><span style="font-size: large;"><i><span lang="EN" style="color: black; font-family: verdana; mso-ansi-language: EN; mso-bidi-font-family: Arial;"></span></i></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: large;"><i><span lang="EN" style="color: black; font-family: verdana; mso-ansi-language: EN; mso-bidi-font-family: Arial;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFka4VBghi5nXFCp3n6PvoideLAtBKpyC-nb3fWsL3ZPZC5jqm0MKKmEQ_c-N1HTbArO2tzrIK2GH45L4bM1UXB3s6cpZkrMAKjctgH2fVye-KHXWiWnSkyGEFLNw93zvcYgszJR2cT5H3kg97_4z_tEkIgvCHE4j7KfKKSpDdG6btfxJ0nl9LiOY-/s225/%236%20ILLUS.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="225" data-original-width="225" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFka4VBghi5nXFCp3n6PvoideLAtBKpyC-nb3fWsL3ZPZC5jqm0MKKmEQ_c-N1HTbArO2tzrIK2GH45L4bM1UXB3s6cpZkrMAKjctgH2fVye-KHXWiWnSkyGEFLNw93zvcYgszJR2cT5H3kg97_4z_tEkIgvCHE4j7KfKKSpDdG6btfxJ0nl9LiOY-/w640-h640/%236%20ILLUS.jpeg" width="640" /></a></span></i></span></div><p></p><p class="MsoNormal" style="text-align: center;"><style><font size="2">@font-face
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{page:WordSection1;}</font></style><span style="font-family: verdana;"><b><span style="font-size: large;">Takeaways to Consider </span></b></span></p><p class="MsoNormal" style="text-align: left;">
</p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">•</span></b></span><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></b></span><span style="-webkit-text-stroke-width: 0px; background-color: white; caret-color: rgb(32, 33, 36); color: #202124; display: inline; float: none; font-family: verdana; font-size: large; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span>For Emmett's funeral, in Chicago, Mamie Till insisted that the casket containing his body be left open, because, in her words, "I wanted the world to see what they did to my baby." That photograph changed American history.<br /></span></span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="-webkit-text-stroke-width: 0px; background-color: white; caret-color: rgb(32, 33, 36); color: #202124; display: inline; float: none; font-family: verdana; font-size: x-small; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span> </span></span></p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large; mso-bidi-font-size: 12.0pt;"><span>• The American media establishment — TV, radio, Internet, blogs, e-newsletters,
social media, newspapers, magazines, movies, billboards and skywriting — reach
directly into the lives of the entire U.S. population, currently 337 millions of
us.</span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana;"><br /></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">• Alas, no
member of this vast network will ever show the actual crime scene of a modern-day
mass schoolroom shooting. The reason: it would “offend.” (And
be poor P.R. for the "greatest country in the history of mankind.")</span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt;"><span style="font-size: large;">•
Remember
Rupert Murdoch’s immortal quote: “It’s not red; it’s not blue; it's
green." It's about money. (In this case it's about cancelled advertising
and canceled subscription revenues.)</span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt;"><span style="font-size: large;">• The
horrifying portrait of Emmett Till in death was a one-off event. A roomful of disfigured
dead children with bright red blood all over the place is not in the cards.</span></span></p>
<p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt;"><span style="font-size: large;">• <span> </span>As a result, the greedy </span></span><span style="font-family: verdana; mso-bidi-font-size: 12.0pt;"><span style="font-size: large;">$2.2
trillion-dollar</span></span><span style="font-family: verdana; mso-bidi-font-size: 12.0pt;"><span style="font-size: large;"> Media Establishment —
with tentacles that reach throughout the entire country — will remain the root
of all this evil. It is the ultimate enabler of America’s AR-15 culture, wielding far
more power than Congress, NRA and the guns-and-ammo makers combined. </span></span></p><p> </p><p class="MsoNormal"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt;"><span style="font-size: large;">• <span> </span>“Viewer discretion is advised.”</span></span></p><p><span style="font-family: verdana; font-size: x-small; mso-bidi-font-size: 12.0pt;"><span> </span></span></p><p><span style="font-family: verdana; mso-bidi-font-size: 12.0pt;"><span style="font-size: large;">• If you have a better idea, let's hear it! </span></span></p><p><br /></p><p><span style="font-family: verdana; mso-bidi-font-size: 12.0pt;"><span style="font-size: large;">Thank you.</span></span></p><p><span style="font-family: verdana; mso-bidi-font-size: 12.0pt;"><span style="font-size: large;"><a href="mailto:dennyhatch@yahoo.com">dennyhatch@yahoo.com</a></span></span></p><p><span style="font-family: verdana; mso-bidi-font-size: 12.0pt;"><span style="font-size: large;">DH:dh <span> </span><span> </span><span> </span><span> </span><span> </span><span> </span> </span></span></p><p><span style="font-family: verdana;"><br /></span></p><p style="text-align: center;"><span style="font-family: verdana; font-size: large;"><b>###</b></span></p><p style="text-align: left;"><span style="font-size: large;"><span style="font-family: verdana;">Word count: 1229</span><b> <br /></b></span></p><p style="text-align: center;"><span style="font-size: large;"><b> </b></span><br /></p><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com2tag:blogger.com,1999:blog-3872537973078213619.post-51299873229415245362023-04-19T06:01:00.021-04:002023-09-11T13:58:32.538-04:00#186 Abortion Pill Melee
<p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="font-family: verdana; font-size: medium;"><span color="windowtext" face=""Verdana", sans-serif"><a href="http://dennyhatch.blogspot.com/2023/04/186-abortion-pill-melee.html">http://dennyhatch.blogspot.com/2023/04/186-abortion-pill-melee.html</a></span></span></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana", sans-serif"> <br /></span></b></span></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana", sans-serif">#186 Blogpost - Wednesday, 19 April 2023<br /></span></b></span></p>
<p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext" face=""Verdana", sans-serif"> </span></b><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana", sans-serif">Posted by Denny Hatch</span></b></span></p>
<p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><br /></p>
<p align="center" class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext" face=""Verdana", sans-serif"> </span></b><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p align="center" class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: x-large;"><b><span color="windowtext" face=""Verdana", sans-serif">How Direct Marketers Can</span></b></span></p>
<p align="center" class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: x-large;"><b><span color="windowtext" face=""Verdana", sans-serif">Solve the Abortion Pill Melee</span></b></span></p><p align="center" class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext" face=""Verdana", sans-serif"> </span></b><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim5yxuKGd4rk9_XM-HKqMLfvihvWJmhEW_SFbevjctS3kfBBwU8gmardXYtzHiqmqrKcpvKRe_HW0PveyeXQmgBSyjFzRG8Sgw6jvmp5rLrR9pZyOPLP7jdh0Fab6TvF2-IcRDqj4KRfQtXrhpjHTu3WTI-Bjs4IJTG_7nO_Sv1JjAoYZSckAxCe_J/s524/%23186%20%231%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="186" data-original-width="524" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim5yxuKGd4rk9_XM-HKqMLfvihvWJmhEW_SFbevjctS3kfBBwU8gmardXYtzHiqmqrKcpvKRe_HW0PveyeXQmgBSyjFzRG8Sgw6jvmp5rLrR9pZyOPLP7jdh0Fab6TvF2-IcRDqj4KRfQtXrhpjHTu3WTI-Bjs4IJTG_7nO_Sv1JjAoYZSckAxCe_J/w640-h228/%23186%20%231%20ILLUS.png" width="640" /></a></div><span color="windowtext" style="font-family: verdana; margin-left: 1em; margin-right: 1em;"><br /></span></div><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana", sans-serif">The Chateau Lafite Solution… and Omertà!</span></b></span><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> <br /></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">On January 16, 1919,
America went nuts. Prohibition!<br /></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">On that date the 18<sup>th</sup>
Amendment of the U.S. Constitution was ratified. As of January 17, 1920, it was
illegal to buy a bottle of wine… or bourbon… or home distilled rotgut... or beer or anything else to drink containing
more than ½ of one percent alcohol. </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Americans were not
about to give up wines, spirits and beer back then any more than they will cease
making babies (on purpose or in error) these days.</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">In the 1920s it did
not take long for the underworld (a.k.a. the Mob/Mafia) to figure out the
mechanics of satisfying consumers’ th</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">irst all over the country while making
themselves tons of money. </span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></span></p>
<p class="MsoNormal"><br /></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><b>Example:</b> The family fortune of Joseph P. Kennedy (father of President John F. Kennedy) originated in b</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">ootlegging. In 1935 Kennedy's net worth was $180 million, the equivalent of $33.5 billion in 2023).</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> President Jack Kennedy's net worth was $260 million ($25.6 billion in 2023).</span></span></p><p class="MsoNormal" style="text-align: left;"><br /></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Back</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> then quenching America's thirst was
complicated</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> as hell — gangs of goons in fast cars, trucks and speedboats secretly
keeping restaurants, speakeasies and private homes continually supplied with cumbersome
cases of banned bottles of booze and wines — as well as clunky kegs of beer — seven
days a week</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">.</span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p><p align="center" class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">In This New Prohibition Era (of Abortion)<br />Direct Marketers Can Replace Mafia Goons</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Today the challenge
is much </span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">simpler — getting teensy </span><span face=""Verdana",sans-serif" style="background: white; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">pills into the medicine cabinets of millions of oh-so-terrified
American families.</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Think of it! In
this marvelous age of miniaturization we can equate an abortion pill in 2023 to
clunky cases of wine or booze or kegs of beer way back in 1923. </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p align="center" class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">An Aside: About the Modern Abortion Pill</span></b><b><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">For centuries a
safe, successful abortion required trained personnel, sterilized implements and
real estate — a mini operatory, doctor’s office or back bedroom. <span> </span></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Enter </span><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt;">Mifepristone</span><span face=""Verdana",sans-serif" style="background: white; color: red; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">— tiny pills </span><span face=""Verdana",sans-serif" style="background: white; color: #333333; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">that can achieve in two seconds the same result as
a ham-handed human abortionist. These tablets are a lot easier to distribute unobtrusively than
cases of Lafite, Jack Daniels or kegs of beer.</span></span><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; color: #333333; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="background: white; color: #333333; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Before
Anything: Do these Pills Work? <span> </span>Are They
Safe?</span></b><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: #333333; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The
answer is yes and yes.</span></span><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p><span style="font-family: verdana; font-size: large;"><b><span style="color: black;">“Mifepristone is the first of
two medications used in a medication abortion </span></b><span style="color: black;">(also known as the “abortion pill”).
Mifepristone has been safe and legal in the United States since the U.S. Food
and Drug Administration (FDA) approved the brand name Mifeprex nearly 20 years
ago. On 28 September 2000 the FDA approved the first generic form of mifepristone,
following a review of the evidence that medication abortion is a safe,
effective way to end an early </span></span><span style="font-family: verdana; font-size: large;"><span style="color: black;">pregnancy — with a safety record of over 99%.”—Planned Parenthood</span></span></p><p><span style="font-family: verdana; font-size: large;"><b><span style="color: black;">Safety: Mifepristone vs.
Penicillin vs. Viagra<br />(20 </span></b></span><span style="font-family: verdana; font-size: large;"><b><span style="color: black;">years of Statistics)<br /></span></b><span style="color: black;">Mifepristone: 5 deaths per
million users<br />Penicillin: 20 deaths per million
users.<br />Viagra: 48 deaths per million users.<br />—U.S.
Food and Drug Administration</span></span></p><br /><p><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif">How the Lafite Solution Would Work<br /></span></b><span face=""Verdana",sans-serif" style="background: white; color: #202124;">As
a die-hard direct marketer, I would set up a bunch of small offshore catalog
companies offering merchandise. Oh, maybe sports clothes, jewelry, cosmetics,
scented candles, cookies and candies à la The Vermont Country Store kinds of
innocuous products. The wee </span><span face=""Verdana",sans-serif" style="background: white; color: #333333;">Mifepristone </span><span face=""Verdana",sans-serif" style="background: white; color: #202124;">pills could be hidden in a slightly lumpy #10 or 6"x9" First Class envelope or disguised in the wrapping paper of myriad unobtrusive small packages amidst the crap
merchandise. </span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The Feds couldn't possibly (and wouldn't dare) open and inspect every slightly lumpy envelope or package shipped by </span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">the USPS, UPS and FedEx.</span></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwF25lzpFmomnFch4MtYDho5kSGvi18qhhPIIT-sAhX87ZfFLj5_wJExvctcV7pRZvASFoaiZwsE5KifWwRhqGZ8Hi7Tzj3pxiLWdageNXt-DoVoiw4V0oOCE2EGtqwbjd1jxFDr4pWNkJQb8EeieonGprmBOOqs_vvwJapNxDaV4ioT9eMz1c3jWl/s153/%232%20ILLUS%20Pills.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="149" data-original-width="153" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwF25lzpFmomnFch4MtYDho5kSGvi18qhhPIIT-sAhX87ZfFLj5_wJExvctcV7pRZvASFoaiZwsE5KifWwRhqGZ8Hi7Tzj3pxiLWdageNXt-DoVoiw4V0oOCE2EGtqwbjd1jxFDr4pWNkJQb8EeieonGprmBOOqs_vvwJapNxDaV4ioT9eMz1c3jWl/s1600/%232%20ILLUS%20Pills.png" width="153" /></a><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> <br /></span></span></div><p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Welcome
to the Modern Mob!</span></span><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">A votre
santé!</span></span><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><span color="windowtext" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></span></p>
<p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">And…
Don't forget Omertà! (</span><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">The legendary Mafia code of absolute
silence made famous by Mario Puzo in <i>The Godfather.</i>)</span></span></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> <b>###</b></span></span></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: x-small;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Word Count: 613</span></span></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> </span></span></p><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span><br />Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com1tag:blogger.com,1999:blog-3872537973078213619.post-78590069777032555242023-04-11T06:08:00.006-04:002023-09-11T13:51:14.053-04:00#185 Wackadoodle English<p class="MsoNormal" style="margin-right: -0.25in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana; font-size: medium;"><a href="http://dennyhatch.blogspot.com/2023/04/185-wackadoodle-english.html"><span face=""Verdana",sans-serif">http://dennyhatch.blogspot.com/2023/04/185-wackadoodle-english.html </span><b><span face=""Verdana",sans-serif"><br /></span></b></a></span></p><p class="MsoNormal" style="margin-right: -0.25in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" style="font-size: 18pt;">#185
Blog Post Tuesday, 11 April 2023<br /></span></b></span></p>
<p class="MsoNormal" style="margin-right: -0.25in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif"> </span></b></p>
<p class="MsoNormal" style="margin-right: -0.25in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="font-size: 18pt;">Posted
by Denny Hatch</span></b></p>
<p class="MsoNormal" style="margin-right: -0.25in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana;"><b> </b><b><span style="background: white; color: #202124; font-size: 24pt;"> </span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -58.5pt; margin-right: -.25in; margin-top: 0in; margin: 0in -0.25in 0in -58.5pt; text-align: center;"><span style="font-family: verdana; font-size: x-large;"><b><span face=""Verdana",sans-serif" style="background: white; color: #202124;">Annie Reneau’s Wackadoodle</span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -58.5pt; margin-right: -.25in; margin-top: 0in; margin: 0in -0.25in 0in -58.5pt; text-align: center;"><span style="font-family: verdana; font-size: x-large;"><b><span face=""Verdana",sans-serif" style="background: white; color: #202124;">New Way to Write English.</span></b></span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana;"> </span></p>
<p align="center" class="MsoNormal" style="text-align: center;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-7FP6q6fO-9RCaajtkF6ZWKz2fFWiDjFmudATb5Co1FYWEpOR_TVVK5Xd_7CEAnbfW3pdnGAiKBGksPwo8PLaasat5mA8YV7E9D-_fI72hMsbnqpu9Dky2sOCaUjD-gQFDqbogKlkFHwBUDfKRbKg-_xgTKNZqNIHi31A1aKZYFxSexvpJ2m6FUHK/s633/%231%20ILLUS%20Bionic%20BIG.png" style="font-family: verdana; margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="633" data-original-width="334" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-7FP6q6fO-9RCaajtkF6ZWKz2fFWiDjFmudATb5Co1FYWEpOR_TVVK5Xd_7CEAnbfW3pdnGAiKBGksPwo8PLaasat5mA8YV7E9D-_fI72hMsbnqpu9Dky2sOCaUjD-gQFDqbogKlkFHwBUDfKRbKg-_xgTKNZqNIHi31A1aKZYFxSexvpJ2m6FUHK/w338-h640/%231%20ILLUS%20Bionic%20BIG.png" width="338" /></a></div><span style="font-family: verdana;"><br /> </span>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -63.0pt; margin-right: -.25in; margin-top: 0in; margin: 0in -0.25in 0in -63pt; text-align: center;">
</p><p align="center" style="margin-right: 27pt; mso-outline-level: 4; text-align: center;"><span style="font-family: verdana; font-size: large;"><b>"This viral tool could be a game-changer for some."<span> <br /> </span></b><span><span> —</span></span><span>Annie Reneau, 03.27.23</span></span></p><div>
<p class="MsoNormal" style="margin-right: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: large;">Above is a sample of
Bionic Text—a bizzarro new way of presenting the English language that is
supposed to enable mentally challenged readers suffering from Dyslexia and/or</span><span color="windowtext" style="font-family: verdana; font-size: large;"> ADHD to understand what
they are reading. </span></p><p class="MsoNormal" style="margin-right: 27pt;"><span color="windowtext" style="font-family: verdana; font-size: x-small;"> </span></p><p class="MsoNormal" style="margin-right: 27pt;">
</p><p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span><b><span color="windowtext">Note:</span></b><span color="windowtext">
Later in this post I’ll supply the link to the “free text converter”</span><span style="color: #3e3e3e;">
that you can use to change any text into Annie Reneau's "game-changer."
A YouTube Clip from the company also shows possibilities for how
the font can be adjusted to individual preferences, making more or less
of the
initial letters bolded of the 3.5% of the population who suffer from
ADHD or
the 20% that allegedly has dyslexia.</span></span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><span style="color: #3e3e3e;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-right: 4.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span style="color: #3e3e3e;">A Personal Opinion</span></b></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span style="color: #3e3e3e;">The
illustration of Bionic Text above is like nothing I have ever seen in my 87
years. It seems to me if a mentally challenged reader gets hooked on this
fringe variation of oddball writing the English language, it could kill the comprehension of normal prose. Ergo: no ability to make sense of bo</span></span><span style="font-family: verdana; font-size: large;"><span style="color: #3e3e3e;">oks, newspapers, magazines, e-mails, memos, printed instructions or the Internet.</span></span></p><p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana;"><br /></span></p><p class="MsoNormal" style="margin-left: 4.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><span style="color: #3e3e3e;"><b> A Famous Victim of Dyslexia<br /></b></span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span style="color: #3e3e3e;">In World War II, my very first boyhood hero was t</span></span><span style="font-family: verdana; font-size: large;"><span>he
dyslexic General George S. Patton, Jr., 1885-1945. Patton’s dyslexia
was so severe he
was forced to repeat his first year at West Point. With horrendous
difficulty he taught himself to read and
write orders in traditional English. In his dash through France Patton’s
Third
Army liberated 82,000 square miles, 1,500 cities and towns and 12,000
inhabited
places. His army killed and wounded a half-million enemy soldiers and
captured 956,000 prisoners.
Praise God he was not dependent on Annie Reneau’s loopy Bionic Text.
It would have rendered him totally unable to read or write normal communications. He never
would have been given command of Third Army.<span>
The War in Europe would have been prolonged for months with hundreds of
thousands more American troops killed and wounded. </span></span></span><span style="font-family: verdana; font-size: x-small;"><span style="color: #3e3e3e;"><span> </span></span></span>
</p><p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: x-small;"><span style="color: #3e3e3e;"> </span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; text-align: left;"><span style="font-family: verdana; font-size: large;"><b><span style="color: #3e3e3e;">Below are 10 basic rules for creating easy-to-read English Language Text in Print or Online.<br /></span></b></span></p>
<p align="center" class="MsoNormal" style="margin-right: 4.5pt; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><b><span style="color: #3e3e3e;"> </span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in 0.5in; mso-list: l0 level1 lfo1; text-align: center; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;"><span><b><span style="color: #3e3e3e;"><span>1.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;">
</span></span></span></b><b><span style="color: #3e3e3e;">Three Basic Couplets</span></b></span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><span style="color: #3e3e3e;">“Short Words! Short Sentences!
Short Paragraphs!" —Andrew J. By</span><span style="color: #3e3e3e;">rne</span></span></p><p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: xx-small;"><span style="color: #3e3e3e;"> </span></span></p>
<p class="MsoNormal" style="margin-right: 4.5pt;"><span style="font-family: verdana; font-size: large;"><b><span style="color: #3e3e3e;"> 2. </span></b><b><span>Optimal Sentence Length (Number
of Words)</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span>Taped to </span><span>every</span><span> desk lamp Scott Huch
inherited for 30 years was this faded newspaper clipping:</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: x-small;"><span> </span></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNibkZy7E8UrVvmHLvhUn-A-kpW3XNmOX6prbH0zSu4eUP6XWglOAVDDM6qd1AINBtWjrOtpVFbjwciOX7rTDmXNNqucOU4R6X2AgodFVqgWHgzunfNI6ye6jGijZEqlyKdDYBSF0q1mXo29JvEFdDZFPK8OTkBeab6B4kQqBLPE8PoJDcbE-avgUO/s585/%234%20Huch%20Clipping.png" style="font-family: verdana; margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="156" data-original-width="585" height="170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNibkZy7E8UrVvmHLvhUn-A-kpW3XNmOX6prbH0zSu4eUP6XWglOAVDDM6qd1AINBtWjrOtpVFbjwciOX7rTDmXNNqucOU4R6X2AgodFVqgWHgzunfNI6ye6jGijZEqlyKdDYBSF0q1mXo29JvEFdDZFPK8OTkBeab6B4kQqBLPE8PoJDcbE-avgUO/w640-h170/%234%20Huch%20Clipping.png" width="640" /></a></div><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><b>Text of the above clipping.</b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span>Tests have shown that a sentence of eight
words is very easy to read; of 11 words, easy; of 14 words, fairly easy; of 17
words, standard; of 21 words, fairly difficult; of 25 words, difficult; of 29
or more words, very difficult; so this sentence with 54 words, counting numbers,
is ranked impossible.<br />—<i>Virginia-Pilot</i></span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span><i> </i></span></span></p><p class="MsoNormal" style="margin-right: 1in;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"><i> </i><b>Try to Make Sense of This 132-word Sentence<br /></b>It is true that the strategic bombing
surveys published by the Allies, together with the records of the Federal
German Statistics Office and other official sources, who that the Royal Air
Force alone dropped a million tons of bombs on enemy territory; it is true that
of the 131 towns and cities attacked, some only one and some repeatedly, many
were almost entirely flattened, that about 600,000 German civilians fell victim
to air raids, and that three and a half million homes were destroyed, while at
the end of the war seven and a half million people were left homeless, and there
were 31.1 cubic meters of rubble for every person in Cologne and 42.8 cubic
meters for every inhabitant of Dresden but we do not grasp what it all actually
meant. </span></span></p>
<p class="MsoNormal" style="margin-right: 1in;"><span style="font-family: verdana; font-size: large;"><span color="windowtext">—W.G. Sebald, <i>On the Natural
History of Destruction (</i></span><span color="windowtext">Word Count: 132)</span></span></p><p class="MsoNormal" style="margin-right: 1in;"><span style="font-size: large;"><span color="windowtext" style="font-family: Helvetica; mso-bidi-font-size: 12.0pt;"> </span></span></p>
<p class="MsoNormal"><style>@font-face
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</p><p class="MsoNormal"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;">(A Personal Aside): When self-editing
if I come across a sentence that seems too long, I do a word count. If it’s 29
words or longer, I break it into separate sentences.</span></span></p>
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{page:WordSection1;}</style></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span><i> </i></span></span></p><span style="font-family: verdana; font-size: large;"><span> </span></span><p align="center" class="MsoNormal" style="margin-right: 4.5pt; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><b><span color="windowtext"> </span></b></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><b><span color="windowtext">3. </span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><b>Online
Readability: Optimal Line Length (# of characters).<br /></b>“The optimal line length for your
body text is considered to be 50-60 characters per line, including
spaces (“Typographie”, E. Ruder). Other sources suggest that up to 75
characters is acceptable.<br />— Christian Holst, Baymard
Institute</span></span></p><p class="MsoNormal">
</p><p align="center" class="MsoNormal" style="margin-left: -0.25in; mso-list: l0 level1 lfo1; text-align: center; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Verdana;"><span style="mso-list: Ignore;"> </span></span></b></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">4.</span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"> <b>Serif vs. San Serif</b></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">Experts urge
the use of serif type (e.g., Times, Garamond) for copy
in printed material and sans serif (e.g. Verdana,
Helvetica) in digital communications.</span></span></p>
<span style="font-family: verdana; font-size: large;"><style>@font-face
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{page:WordSection1;}</style></span><p class="MsoNormal"><span style="font-family: verdana; font-size: large; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p align="center" class="MsoNormal" style="margin-left: -0.25in; mso-list: l0 level1 lfo1; text-align: center; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana", sans-serif"><span>5.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span></span></span></b><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Avoid Gray walls of type!”<i> </i><br /> —David Ogilvy</span></b></span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> </span></p>
<div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOlxMnfpLlphG3uhk8zVEeASWTa1jQDvJvRe7b5AgGTVaaAs11tq6dH3wMM00FG3kgst6AUp_-adb86bVOXyBaPMEorQJm8fNDmJlSYxyHNUeYSQIp49It9zjyWELg6xsttm_rjuOuiVauxZA4ZBaTBNGj2Oi75mtD-oLLHL38c0Ww2wXfjkjrDnlp/s591/Gray%20Walls%20of%20Type.png" style="font-family: verdana; margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="439" data-original-width="591" height="476" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOlxMnfpLlphG3uhk8zVEeASWTa1jQDvJvRe7b5AgGTVaaAs11tq6dH3wMM00FG3kgst6AUp_-adb86bVOXyBaPMEorQJm8fNDmJlSYxyHNUeYSQIp49It9zjyWELg6xsttm_rjuOuiVauxZA4ZBaTBNGj2Oi75mtD-oLLHL38c0Ww2wXfjkjrDnlp/w640-h476/Gray%20Walls%20of%20Type.png" width="640" /></a></div><span style="font-family: verdana;"><span face=""Verdana", sans-serif" style="margin-left: 1em; margin-right: 1em;"><br /></span></span></div><p class="MsoNormal" style="margin-right: 0.5in;"><span style="font-family: verdana; font-size: large;"><i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">
"Nothing is less inviting than a solid page of gray text with nothing to
break it up or catch the eye." </span></i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> —Ed
Elliott</span></span></p>
<p class="MsoNormal" style="margin-right: 0.5in;"><span style="font-family: verdana; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">6. Break the Tedium of Type with Crossheads/Mini Headlines</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span> </span>“After two or three inches of copy, insert
your first mini headline [crosshead], and thereafter pepper them throughout.
They keep the reader marching forward.”</span></i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">—David
Ogilvy</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">“An ingenious sequence of boldly
displayed mini headlines can deliver the substance of your entire pitch to glancers
who are too lazy to wade through the text.” </span></i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">—David Ogilvy</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p align="center" class="MsoNormal" style="margin-left: -0.25in; mso-list: l1 level1 lfo2; text-align: center; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Verdana;"><span>7.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span></span></span></b><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Headlines, Teasers and Email Subject Lines</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">“The headline selects the
reader.” </span></i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br />—Axel Andersson<br />Is it obvious from the headline who
should read what you have to say?</span></span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span> </span>“On the average, five times as many people
read the headline as read the body copy. When you have written your headline,
you have spent eighty cents out of your advertising dollar.” </span></i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> <br />—David Ogilvy</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span> </span>“The headline on your ad—and the teaser on your
direct mail envelope—and the subject line of your email—are the hot pants on
the hooker.” </span></i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br />
—Bill Jayme</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">“The writer of this chapter spends
far more time on headlines than on writing. He often spends hours on a single
headline. Often scores of headlines are discarded before the right o</span></i><i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">ne is
selected."<br /></span></i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">—Claude Hopkins</span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-left: -0.25in; mso-list: l1 level1 lfo2; text-align: center; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Verdana;"><span>8.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; line-height: normal;"> </span></span></span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Avoid “Blind” Headlines.</span></b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br />
</span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><i>"Some headlines are 'blind.' They don't say what the product is, or
what it will do for you. They are about 20 percent below average in
recall."</i></span></span><span style="font-family: verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;"><br />—David Ogilvy</span></span></p><p class="MsoNormal"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">“Your headline should telegraph what
you want to say—in simple language. Readers do not stop to decipher the
meanings of obscure headlines.” <br /></span></i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">—David Ogilvy</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p align="center" class="MsoNormal" style="margin-left: -0.25in; mso-list: l1 level1 lfo2; text-align: center; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Verdana;"><span>9.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span></span></span></b><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Type
Must Be Readable</span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span> </span>“Type smaller than 9-point is difficult for
most people to read.” </span></i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br />—David
Ogilvy</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></p><p class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;"> <b>10. Avoid Busy Backgrounds</b></span> <br /></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">“Never set your copy in white type on a black
background and never set it over a gray or colored tint. The old school of art
directors believed that these devices forced people to read the copy; we now
know that they make reading physically impossible.” <br /></span></i><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">—David Ogilvy</span></span></p>
<p class="MsoNormal"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The Most Unbelievable Newspaper Ad Ever Published</span></b></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8tRANUpgGtDaAj0Ut-Ka7quft0a47ogkJv2FPzebquM9LJYAEE-bdH-tYa9TlQ89EQujF9neQi7aXlOaZKzJsCc5rtGWJaaYouU8zIqtTb-ueqfibt-wsBEuRbieEKN7TRXpuyo4zPvDkKuS8KH2SiP_dzwQ5rrdYhGXRn2gIlw_XVnzQV20Mh20F/s521/ENGEL%20NYT%20AD.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="521" data-original-width="403" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8tRANUpgGtDaAj0Ut-Ka7quft0a47ogkJv2FPzebquM9LJYAEE-bdH-tYa9TlQ89EQujF9neQi7aXlOaZKzJsCc5rtGWJaaYouU8zIqtTb-ueqfibt-wsBEuRbieEKN7TRXpuyo4zPvDkKuS8KH2SiP_dzwQ5rrdYhGXRn2gIlw_XVnzQV20Mh20F/w496-h640/ENGEL%20NYT%20AD.png" width="496" /></a></span></b></span></div>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">• It </span><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">was a single full-page black-and-white
newspaper broadsheet advertisement published in <i>The New York Times </i>October
19, 1948.</span></span></p>
<p><span style="font-family: verdana;"><span style="font-size: large;">• With 6450
words jammed onto the page, it was the longest ad in the history of <i>The New
York Times</i> (or any newspaper ever). The record still stands.<i><br /></i></span></span></p><span style="font-family: verdana;"> </span></div><p><span style="font-family: verdana; font-size: large;">• Not a
single photograph, drawing, table, chart or graph was used anywhere to break up
the monotony of black-and-white words, words, words.</span></p>
<p><span style="font-family: verdana; font-size: 12pt;"> </span></p>
<p><span style="font-family: verdana; font-size: large;">• The offer:
a free book from the brokerage company Merrill Lynch.</span></p>
<p><span style="font-family: verdana; font-size: 12pt;"> </span></p>
<p><span style="font-family: verdana; font-size: large;">• <span style="mso-spacerun: yes;"> </span>It generated over 20,000 requests for the free
book. Over the life of this ad in myriad newspapers, it generated 3 million requests and brought in a ton of new investors to Merrill Lynch.<br /></span></p>
<p><span style="font-family: verdana; font-size: large;"> • Here's a link to the Denny Hatch blog post that analyzes this amazing newspaper ad:</span><span style="font-family: verdana; font-size: large;"><br /></span></p>
<p><span style="font-family: verdana; font-size: large;"><a href="http://dennyhatch.blogspot.com/2019/04/53-worlds-greatest-financial-services.html">http://dennyhatch.blogspot.com/2019/04/53-worlds-greatest-financial-services.html</a></span></p><p><span style="font-family: verdana;"><br /></span>
</p><p align="center" style="text-align: center;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif"><span style="font-size: large;">To
<span> </span>Follow Up on Annie Reneau’s Bionic Text<br />Dealing
with Dyslexia/ADHD, Here’s the Link.</span></span></b></span></p><p align="center" style="text-align: center;"><span style="font-family: verdana; font-size: 11pt;"><br /></span></p>
<p align="center" style="text-align: center;"><span style="font-family: verdana;"><a href="https://www.upworthy.com/bionic-reading-could-be-a-game-changer-rp2"><span style="font-size: medium;">https://www.upworthy.com/bionic-reading-could-be-a-game-changer-rp2</span></a></span></p><p><span style="font-family: verdana;"> <br /></span></p><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span> </span>To Turn Normal English
Prose into Bionic Text,<br />Here’s the Link to the Free Text Converter</span></b></span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></b></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="https://app.bionic-reading.com"><span style="font-size: large;">https://app.bionic-reading.com</span></a></span></p><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;"> </span> <br /></span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;">And Finally… Annie Reneau’s CV</span></span></b></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> </span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxD4vpoTVASzwz0McEZpxwE7dtpriQ59reKFeAbhvcAEu_jH16cwDyWP1soqlvomN_-Rd-QVReeU1WKs4Fyh5LUU9bXdvLDyZbS3Ta2NyJ2i1Saj5EHZcFIOnnn2dmDsdYg7_cnUBdWgQqXXyHVoRlF9bHMbVSl8QSzjj-awwNv7HVm8JZhLjuzKCl/s743/Annie%20Reneau%20CV.png" style="font-family: verdana; margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="326" data-original-width="743" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxD4vpoTVASzwz0McEZpxwE7dtpriQ59reKFeAbhvcAEu_jH16cwDyWP1soqlvomN_-Rd-QVReeU1WKs4Fyh5LUU9bXdvLDyZbS3Ta2NyJ2i1Saj5EHZcFIOnnn2dmDsdYg7_cnUBdWgQqXXyHVoRlF9bHMbVSl8QSzjj-awwNv7HVm8JZhLjuzKCl/w640-h280/Annie%20Reneau%20CV.png" width="640" /></a></div><p><br /></p><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: 10pt; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="font-size: large; mso-fareast-font-family: "Times New Roman";">Takeaway to Consider - Meet Bo Sacks</span></b></p><p align="center" class="MsoNormal" style="text-align: center;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="font-size: large; mso-fareast-font-family: "Times New Roman";"> </span></b></p><div class="separator" style="clear: both; text-align: center;"><b style="font-family: verdana;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpK50H30cj-p2eu5WRwH5hlZz4WGVDxvIq1BX5iXDEWzlHfeajYV3aPUGnbONohWFGJ1aRGffzS41cLvoR5L1SQF7crgA60eOmoEMrOwzHKRxFl4GHW9ofIcHLjyO9WbMWw0G7p3T45AbQQWu6KzmjeSE9ftPpvzhwSlFnILFLOxlkBLpLWitI6PZM/s629/ILLUS%20Bo%20Sacks.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="472" data-original-width="629" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpK50H30cj-p2eu5WRwH5hlZz4WGVDxvIq1BX5iXDEWzlHfeajYV3aPUGnbONohWFGJ1aRGffzS41cLvoR5L1SQF7crgA60eOmoEMrOwzHKRxFl4GHW9ofIcHLjyO9WbMWw0G7p3T45AbQQWu6KzmjeSE9ftPpvzhwSlFnILFLOxlkBLpLWitI6PZM/w320-h240/ILLUS%20Bo%20Sacks.jpg" width="320" /></a><b><span face=""Verdana",sans-serif" style="font-size: large; mso-fareast-font-family: "Times New Roman";"> </span></b></b></div><p class="MsoNormal" style="margin-right: 27pt;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif">Personal Note: </span></b><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;">A perpetual delight
for me are the weekly emails of “Media Intelligence™ Heard on the Web’’ by Bo (Bob) Sacks.
Bo is the ultimate Media Maven who reads </span><span color="windowtext">everything in the fields of marketing,
advertising, PR and communications and brings the best of the best — news stories, articles,
provocative opinions, breakthroughs, screw-ups and glorious gossip — to my
inbox during the week via <span> </span>“America’s
Oldest e-newsletter est. 1993.” </span></span></p>
<p class="MsoNormal" style="margin-right: 27pt;"><span style="font-family: verdana;"><br /></span></p>
<p class="MsoNormal" style="margin-right: 27pt;"><span color="windowtext" style="font-family: verdana;"><b><span style="font-size: large;">Bo’s wonderfully quirky
Manifesto:</span></b></span></p>
<p class="MsoNormal" style="margin-right: 27pt;"><span color="windowtext" style="font-family: verdana;"> </span></p>
<p style="margin-bottom: 0in; margin-left: 0in; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt 0in 0in;"><span style="font-family: verdana; font-size: large;"><b><span style="color: #403f42;">"The Industry that Vents Together Stays Together."</span></b></span><span style="font-family: verdana; font-size: x-small;"><b><span style="color: #403f42;"> </span></b></span></p><p style="margin-bottom: 0in; margin-left: 0in; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt 0in 0in;"><span style="font-family: verdana; font-size: x-small;"><b><span style="color: #403f42;"> </span></b></span></p>
<p style="margin-bottom: 0in; margin-left: 0in; margin-right: 27.0pt; margin-top: 0in; margin: 0in 27pt 0in 0in;"><span style="font-family: verdana; font-size: large;"><b><span style="color: #403f42;">Responses t</span></b></span><span style="font-family: verdana; font-size: large;"><b><span style="color: #403f42;">o all Articles and Bo-Rants are greatly encouraged </span></b><span style="color: #3e3e3e;"> </span><b><span style="color: #403f42;">and may
be included in " BoSacks Readers Speak Out" </span></b></span></p>
<p class="MsoNormal" style="margin-right: 27pt;"><span style="font-family: verdana; font-size: large;"><span style="color: #403f42;">All
news items and the various opinions expressed in this newsletter are not
necessarily the opinion of, nor in agreement with the opinions of BoSacks. They
are just interesting thoughts and other opinions that BoSacks thinks you should
know about. After all, as the Japanese proverb goes: </span><span style="color: #3e3e3e;"></span><span style="color: #403f42;">"If you believe everything
you read, perhaps you better not read."</span></span></p><p class="MsoNormal" style="margin-right: 27pt;"><span style="font-family: verdana; font-size: small;"><span style="color: #403f42;"> </span><span color="windowtext"></span></span></p>
<p class="MsoNormal" style="margin-right: 27pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext">It was a Bo Sacks’ e-newsletter
two weeks ago that introduced me to Annie Reneau.<span> </span>I urge you to write Bo Sacks and get his free
e-newsletter. Whether you agree or disagree, Bo is a delicious diversion —a font
of information and valuable ideas. </span></span></p>
<p class="MsoNormal" style="margin-right: 27pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"><a href="https://www.bosacks.com">https://www.bosacks.com</a></span></span></p>
<p class="MsoNormal" style="margin-right: 27pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"><a href="mailto:bo@bosacks.com">bo@bosacks.com</a></span></span></p><p class="MsoNormal" style="margin-right: 27pt;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"> </span></span></p><p class="MsoNormal" style="margin-left: 27pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"><b>### </b></span></span></p><p class="MsoNormal" style="margin-left: 27pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><span color="windowtext"><b><br /></b></span></span></p><p class="MsoNormal" style="margin-left: 27pt; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext">Word Count: 1436</span></span></p><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;"><br /></span></span><p></p><span style="font-size: large;"><b> </b></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span></a>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com2tag:blogger.com,1999:blog-3872537973078213619.post-51772497971750093822023-03-29T04:53:00.002-04:002023-03-29T08:01:44.624-04:00#184 CEO's TV Spots
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><a href="http://dennyhatch.blogspot.com/2023/03/184-ceos-tv-spots.html">http://dennyhatch.blogspot.com/2023/03/184-ceos-tv-spots.html </a></span></p><p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><b style="font-family: helvetica;"><span color="windowtext">#184
Blog Post – Wednesday, 29 March 2024</span></b></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><b style="font-family: helvetica;"><span color="windowtext">Posted
by Denny Hatch</span></b></span></p><p> <br /></p><p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><b><span style="font-size: large;"><span style="-moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; caret-color: rgb(29, 34, 40); color: #1d2228; display: inline; float: none; font-family: verdana; font-style: normal; font-variant-caps: normal; letter-spacing: normal; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Corporate CEOs Who Became Famous <br />On TV For Pitching Their Own Products</span></span><span style="font-size: x-large;"><span style="-moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; caret-color: rgb(29, 34, 40); color: #1d2228; display: inline; float: none; font-family: verdana; font-style: normal; font-variant-caps: normal; letter-spacing: normal; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> </span><span><span style="font-family: helvetica;"><span color="windowtext"> </span></span></span></span></b></p><p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><b><span style="font-size: x-large;"><span><span style="font-family: helvetica;"></span></span></span></b></p><div class="separator" style="clear: both; text-align: center;"><b><span style="font-size: x-large;"><span><span style="font-family: helvetica;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-4iEYGfMnWCoup2pNGVBpO7ksXoxaA02YYJ-f3dx_59VLaJLoJINcfb4xuHZ0ZPSdGuCnS2p9WgOHIC4GamHp_AWHEvfBB-wm3Dc4VZrdDWZcqQSW7TsSg6Bx4R0FcTjJ3Y3rpHC8F58EjGRBN_6NlhNn7CqW8oKJrrpBq1syzeEk9B1g7uoMUd_o/s268/Stewart%20.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="150" data-original-width="268" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-4iEYGfMnWCoup2pNGVBpO7ksXoxaA02YYJ-f3dx_59VLaJLoJINcfb4xuHZ0ZPSdGuCnS2p9WgOHIC4GamHp_AWHEvfBB-wm3Dc4VZrdDWZcqQSW7TsSg6Bx4R0FcTjJ3Y3rpHC8F58EjGRBN_6NlhNn7CqW8oKJrrpBq1syzeEk9B1g7uoMUd_o/w400-h224/Stewart%20.png" width="400" /></a></span></span></span></b></div><b><span style="font-size: x-large;"><span><span style="font-family: helvetica;"><span color="windowtext"></span></span></span></span></b><p></p><p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: x-small;"><b style="font-family: helvetica;"><span color="windowtext"></span></b></span></p><span style="font-size: x-small;"><b style="font-family: helvetica;"><span color="windowtext"></span></b></span><p></p><span style="font-size: x-small;"><b style="font-family: helvetica;"><span color="windowtext"></span></b></span><p></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">The
TV was on the other day and suddenly I was smacked in the chops with a
60-second razzle-dazzle, highest of hi-tech ads for the 2023 “Limited Edition” Chrysler
300C. <span> </span>Pounding beats of music… dizzying
hocus-pocus… giant buzzwords cooked up by a bunch of techies. </span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">Have
a look at this 60-second sucker:</span></span></p><p style="text-align: left;"><span style="font-size: large;"><a href="https://www.youtube.com/watch?v=yKe1TQq7GZ0"><span style="font-family: verdana;">https://www.youtube.com/watch?v=yKe1TQq7GZ0</span></a></span></p><p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">•
Mind-bending? Yes.</span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">• Was I persuaded the 300C Chrysler is so deliciously
desirable and affordable that I itch to take it for a test drive? Absolutely not. <br /></span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: left;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">•
This TV spot is the product of techies — non-marketers showing off their electronic
wizardry without one jot of empathy or emotion.</span></span><span style="font-size: x-small;"><b style="font-family: helvetica;"><span color="windowtext"> <br /></span></b></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><b style="font-family: helvetica;"><span color="windowtext">Your Geezer Blogger Recalled Lee Iacocca's<br />Passionate Message to Me About Chrysler. <br /></span></b></span></p><p><span style="font-size: x-small;"><span color="windowtext" style="font-family: helvetica;"> </span></span></p><p style="text-align: center;"><span style="font-size: x-small;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifHbL4FZlxxDcY_ObON-Xwgc0dlzLtM9DepeZqIh4_VV2Hoz168hCnb8saSLgVDEzVbPLS3dFBtCyB7bPKEi7rslTjztNmX7GNOAi5kvzNRcFbCLlD3gLiQTAmrTLy9-YvUpBOXEpiSbNzLaBD2eEM4T2w1VbweD88pSq2ItQCKU50fNcslbiR40Ul/s280/%232%20Iacocca%20.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="158" data-original-width="280" height="361" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifHbL4FZlxxDcY_ObON-Xwgc0dlzLtM9DepeZqIh4_VV2Hoz168hCnb8saSLgVDEzVbPLS3dFBtCyB7bPKEi7rslTjztNmX7GNOAi5kvzNRcFbCLlD3gLiQTAmrTLy9-YvUpBOXEpiSbNzLaBD2eEM4T2w1VbweD88pSq2ItQCKU50fNcslbiR40Ul/w640-h361/%232%20Iacocca%20.png" width="640" /></a></span></div><p></p><p></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;"><a href="https://www.youtube.com/watch?v=1IGp1nM01hI">https://www.youtube.com/watch?v=1IGp1nM01hI</a></span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span style="font-family: helvetica;"><b><span style="background: white;">Lee Iacocca</span></b><span style="background: white;"> was president and CEO of<span class="apple-converted-space"> </span></span><i><span style="font-style: normal;">Chrysler</span></i><span class="apple-converted-space"><span style="background: white;"> </span></span><span style="background: white;">from 1978 and chairman from 1979, until his retirement at the end of
1992. I felt he was looking me straight in the eye talking directly to me about
the benefits and guarantees of excellence and satisfaction.</span></span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span style="background: white; font-family: helvetica;">This is personal Lee-to-me direct marketing — an old
fashioned letter in the form of a TV ad.<span class="apple-converted-space"> </span></span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><span class="apple-converted-space" style="font-family: helvetica;"><b><span style="background: white;">I Went on a YouTube Search to Find Famous<br />Spokespersons Who Loved Touting Their Products.</span></b></span></span><span style="font-size: x-small;"><span class="apple-converted-space" style="font-family: helvetica;"><b><span style="background: white;"> <br /></span></b></span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span class="apple-converted-space" style="font-family: helvetica;"><span style="background: white;">Some were already
household names — <b>Oprah</b>, <b>Martha Stewart</b> and <b>Bill Gates</b>.</span></span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span class="apple-converted-space" style="font-family: helvetica;"><span style="background: white;">Others became
famous by being featured on TV ad spots — chicken farmer<b> Frank Purdue</b>
and obscure businessman <b>Victor Kiam.</b></span></span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><span class="apple-converted-space" style="font-family: helvetica;"><b><span style="background: white;">What All these Celebs Had in Common.</span></b></span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span class="apple-converted-space" style="font-family: helvetica;"><span style="background: white;">They flat-out
believed in their products. Their overflowing enthusiasm and passion for what
they were selling is infectious. Coming from their own lips is far more
powerful than anything a hired copywriter and actors out of central casting could
come up with.</span></span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: left;"><span style="font-size: large;"><span class="apple-converted-space" style="font-family: helvetica;"><span style="background: white;"><b>Here was a favorite from my early days of TV watching, a CEO spokesman discovered
by advertising legend David Ogilvy.</b></span></span></span><span style="font-size: x-small;"><span color="windowtext" style="font-family: helvetica;"> <br /></span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: x-small;"><span color="windowtext" style="font-family: helvetica;"></span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: x-small;"><span color="windowtext" style="font-family: helvetica;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"><span color="windowtext" style="font-family: helvetica;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhddKvmFfXmppXf5AZODc0aWUVW2mAyVJNS9Y-yh8eEdqn3Yo2jo3pka1IyqgnEaNCgIgx5prvgrT-SHSNUemimF7EY-hsXk9iDHz-T-wgBlFMhzf4_WYXZvK_1xoz2wDzvHBvnX5GIvPc5IXnz6jJJTYYJV7UqrkKIAGNBrtTJXuNT0gUqZkEnVHOv/s271/%233%20ILLUS%20Cmdr%20Whithd.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="152" data-original-width="271" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhddKvmFfXmppXf5AZODc0aWUVW2mAyVJNS9Y-yh8eEdqn3Yo2jo3pka1IyqgnEaNCgIgx5prvgrT-SHSNUemimF7EY-hsXk9iDHz-T-wgBlFMhzf4_WYXZvK_1xoz2wDzvHBvnX5GIvPc5IXnz6jJJTYYJV7UqrkKIAGNBrtTJXuNT0gUqZkEnVHOv/w400-h224/%233%20ILLUS%20Cmdr%20Whithd.png" width="400" /></a></span></span></div><span style="font-size: x-small;"><span color="windowtext" style="font-family: helvetica;"><br /></span></span><p></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">In
1947 <b>Commander Edward Whitehead </b></span><span style="background: white; color: #202122; font-family: helvetica;">was an economic advisor to<span class="apple-converted-space"> </span></span><span style="font-family: helvetica;">Sir Stafford
Cripps<span style="background: white; color: #202122;"> (then<span class="apple-converted-space"> </span></span>Chancellor
of the Exchequer<span style="background: white; color: #202122;">), working on
training and productivity in British industry. He joined Schweppes in 1950,
being responsible for foreign expansion. In 1953, he was made president of
Schweppes American operations. In those early years the commander caught the
eye of legendary adman<span class="apple-converted-space"> </span></span>David Ogilvy<span style="background: white; color: #202122;"> who was creating advertising for
Schweppes. </span></span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;"><a href="https://www.youtube.com/watch?v=t-O0aMoVMG0">https://www.youtube.com/watch?v=t-O0aMoVMG0</a></span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span style="background: white; color: #202122; font-family: helvetica;">This spot is a hoot — a send-up that not
only amuses the individual viewer but also pounds home the desirability of “Schweppes
bubbly effervescence.”</span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><b style="font-family: helvetica;"><span style="background: white; color: #202122;">Ya Want Laffs? Have
a Few with Martha Stewart.</span></b></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: x-small;"><span style="background: white; color: #202122; font-family: helvetica;"> <br /></span></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxafgxiZ1ORGsGsVbmCGFHObiQ14glOSEXwAxqSMe1NOFycabg026UGq6PVNKLS-hdp10dGxmbrtq32lgwOu3La8iCdiAT3tzSWuvKVNqi31Grje9RhhtFP0DDQtWMLfUGi1kPR5Yf0WVP7vo4OBtwLrPdbLyQt_qyLZKyLFAHGThExPxTrF4ba1cM/s271/%234%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="153" data-original-width="271" height="362" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxafgxiZ1ORGsGsVbmCGFHObiQ14glOSEXwAxqSMe1NOFycabg026UGq6PVNKLS-hdp10dGxmbrtq32lgwOu3La8iCdiAT3tzSWuvKVNqi31Grje9RhhtFP0DDQtWMLfUGi1kPR5Yf0WVP7vo4OBtwLrPdbLyQt_qyLZKyLFAHGThExPxTrF4ba1cM/w640-h362/%234%20ILLUS.png" width="640" /></a></div>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span style="background: white; color: #202122; font-family: helvetica;">It’s an old saw — axiomatic — that humor
doesn’t sell. “People don’t buy from clowns,” proclaimed David Ogilvy.<span> </span>Oh yeah? Have a look at this gem by Martha
Stewart. </span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;"><a href="https://www.youtube.com/watch?v=ueEKYyzMdKA">https://www.youtube.com/watch?v=ueEKYyzMdKA</a></span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span style="color: #040c28; font-family: helvetica;">“Martha Stewart is channeling her inner psychopath in a
gory Halloween video spot for canned water company Liquid Death, created to
promote the brand's 'Dismembered Moments' candle</span><span style="background: white; color: #202124; font-family: helvetica;">. The candle, which was created in partnership with Stewart,
resembles a dismembered hand clutching a can of Liquid Death.” —thedrum.com</span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><b style="font-family: helvetica;"><span style="background: white; color: #202124;">Meet Chicken Farmer Frank
Purdue Who<br />Became a Legend from
His Intense TV Spots. </span></b></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgX8kzb7dUGjjHOVMBSs3SwCZzmzXxMcTo4WkGyXK4wf3m3LmUYLjKtKXnBFVenzlxve4ls3HV5lgnvT-wf1jukL5vCB0KoIFuY0pLDZgsnzrRxZy6hhdpR1Q0Q9wdNYpardadoxJinOku9I81qH9_9kEoCTvAdaaUVa405A9NIiH481PlHuGUS2nPr/s270/Purdue%20Montage.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="153" data-original-width="270" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgX8kzb7dUGjjHOVMBSs3SwCZzmzXxMcTo4WkGyXK4wf3m3LmUYLjKtKXnBFVenzlxve4ls3HV5lgnvT-wf1jukL5vCB0KoIFuY0pLDZgsnzrRxZy6hhdpR1Q0Q9wdNYpardadoxJinOku9I81qH9_9kEoCTvAdaaUVa405A9NIiH481PlHuGUS2nPr/w400-h227/Purdue%20Montage.png" width="400" /></a><span style="font-size: x-small;"><span color="windowtext" style="font-family: helvetica;"> <br /></span></span></div><p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><a href=" https://www.youtube.com/watch?v=9Z789aLNfXo&t=45s"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;"> </span></span><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">https://www.youtube.com/watch?v=9Z789aLNfXo&t=45s</span></span></a><span style="font-size: x-small;"><span color="windowtext" style="font-family: helvetica;"> <br /></span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><b style="font-family: helvetica;"><span style="color: #4d5156;">How Fame Came to Victor Kiam with his TV Ads.</span></b></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span style="color: #4d5156; font-family: helvetica;">Hardly anybody knew of Victor Kiam, one-time owner of the
New England Patriots. He became immediately famous when he bought Remington Products.
Kiam, a cheapskate who always flew coach (“I arrive at the same time as everybody else on board.”) opted to save money by starring in his own highly
believable TV spots. The iconic line that made him known nationwide: “I liked
the shaver so much I bought the company.” It’s the ultimate testimonial!</span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: x-small;"><span style="color: #4d5156; font-family: helvetica;"> </span></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMSwB-7mz_--dZLo52_7vP5zDNood0aFP5uqazxk7diJu9J1lmwUCTM_PEU_YrBh1Iq2FdavkBycsWr188LOCz1RNvTU7bxR1GdE0DNJ8wUp-basxpoD4fLAcJwOng8Duw8kXW0wR6lFx8VutuOkg29y_rUeKUOa2vxTHKiirm6If05j-pjYPyzDFv/s276/Kiam%20Remington.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="150" data-original-width="276" height="348" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMSwB-7mz_--dZLo52_7vP5zDNood0aFP5uqazxk7diJu9J1lmwUCTM_PEU_YrBh1Iq2FdavkBycsWr188LOCz1RNvTU7bxR1GdE0DNJ8wUp-basxpoD4fLAcJwOng8Duw8kXW0wR6lFx8VutuOkg29y_rUeKUOa2vxTHKiirm6If05j-pjYPyzDFv/w640-h348/Kiam%20Remington.png" width="640" /></a><span style="font-size: x-small;"><span color="windowtext" style="font-family: helvetica;"> <br /></span></span></div>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;"><a href="https://www.youtube.com/watch?v=qf22bddvLnc">https://www.youtube.com/watch?v=qf22bddvLnc</a></span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><b style="font-family: helvetica;"><span color="windowtext">A Powerful Confession in Oprah Winfrey’s<br />First TV Commercial
for Weight Watchers. </span></b></span></p><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij5N0PzdfquXUoUFx4GU-fMr9eZmHa-iq5NGjNzvvnukZNsliNampTisSNhIMZeEvBSch6K9ZQ9n1XPesvheCn9KPUH84LJnArX40Ir7LaFqDauKuoBKkj4UnnyEMGd3VncDlwyGMSGJTh1Q90pUIuHziQ3UsrYzkEcqXSnBXmtHilpWyWnhKOWvQb/s273/OPRAH.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="151" data-original-width="273" height="354" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij5N0PzdfquXUoUFx4GU-fMr9eZmHa-iq5NGjNzvvnukZNsliNampTisSNhIMZeEvBSch6K9ZQ9n1XPesvheCn9KPUH84LJnArX40Ir7LaFqDauKuoBKkj4UnnyEMGd3VncDlwyGMSGJTh1Q90pUIuHziQ3UsrYzkEcqXSnBXmtHilpWyWnhKOWvQb/w640-h354/OPRAH.png" width="640" /></a><span style="font-size: x-small;"><span color="windowtext" style="font-family: helvetica;"> <br /></span></span></div>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><span style="color: #040c28; font-family: helvetica;">In 2015, Oprah — in a desperate lifelong battle against
obesity — became a minority shareholder in Weight Watchers. </span><span style="background: white; color: #202124; font-family: helvetica;"></span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;"><a href="https://www.youtube.com/watch?v=aiVIsS6wSMY">https://www.youtube.com/watch?v=aiVIsS6wSMY</a></span></span><span style="font-size: x-small;"><span color="windowtext" style="font-family: helvetica;"> <br /></span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">All
you can say is… Wow! Laying bare her deeply personal problem… willing to show her
worst, downtrodden <span> </span>self… and coming up with
this extraordinary message of positivity and hope. I found it amazing.</span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><b style="font-family: helvetica;"><span color="windowtext">Unlikely Commercials by Two of the Richest Men in the<br />History of Planet Earth: Warren Buffett and Bill Gates.</span></b></span></p><p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: x-small;"><b style="font-family: helvetica;"><span color="windowtext"> </span></b></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmTRxKCbtbbzu0sJxcOCpt3hcusPV1VZ7Lcf157gylV5f9OOHA5V6EwzI57qO3PVG7AQEhUUqyG_7FuBcHO7FdmoCv_1YZFZdY8bWA2AoaQgE3whOJ1vgIO3APcYtHg0AFBvgILvWpzK_wlBVmiCjpj5Wzd8GD0FCCaif8PHZef79nztwuVL3PPeiE/s267/Gates.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="149" data-original-width="267" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmTRxKCbtbbzu0sJxcOCpt3hcusPV1VZ7Lcf157gylV5f9OOHA5V6EwzI57qO3PVG7AQEhUUqyG_7FuBcHO7FdmoCv_1YZFZdY8bWA2AoaQgE3whOJ1vgIO3APcYtHg0AFBvgILvWpzK_wlBVmiCjpj5Wzd8GD0FCCaif8PHZef79nztwuVL3PPeiE/w400-h223/Gates.png" width="400" /></a></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">Bill
Gates was a tall, skinny nerdy guy when he started out. <span> </span>But he had the magic combination of three
elements: vision, genius and passion. </span></span></p><p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">He changed how business in done and built one of the most valuable companies in the world (current market cap: $2.03 trillion dollars. ) In
a rare TV spot, Gates’ passion pours out:</span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><a href="https://www.youtube.com/watch?v=mYTD7Uy4lbs "><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">https://www.youtube.com/watch?v=mYTD7Uy4lbs</span></span></a></p><p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><b style="font-family: helvetica;"><span color="windowtext">The Most Unlikely Celeb TV Performer: Warren Buffett.</span></b></span><span style="font-size: x-small;"><span color="windowtext" style="font-family: helvetica;"> <br /></span></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0O1_r-np6aIVfQPG7XSOi2EeSubxd8zb-xHCyDr-eSXLax2bbrER1LtEx3HFL7PhwUwVC82eW19VOIEjXJ_45rtFt1GNObUHuNtVPPXf1SJsH1pNhUuxT0NuIAgewwbdJP-QOH3AQOFnUxW0pqgYO__VTdLXG_A2NI9OCH4E07NrYCC4BUA2FFtPM/s272/Buffett%20McDonald's.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="155" data-original-width="272" height="365" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0O1_r-np6aIVfQPG7XSOi2EeSubxd8zb-xHCyDr-eSXLax2bbrER1LtEx3HFL7PhwUwVC82eW19VOIEjXJ_45rtFt1GNObUHuNtVPPXf1SJsH1pNhUuxT0NuIAgewwbdJP-QOH3AQOFnUxW0pqgYO__VTdLXG_A2NI9OCH4E07NrYCC4BUA2FFtPM/w640-h365/Buffett%20McDonald's.png" width="640" /></a></div><p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">I
recently read a biography of Warren Buffet. His earliest ambition was to be
rich. His entire life and career has been spent in solitary, poring over the financials
found in annual reports of companies, discovering bargain prices in the numbers
and pouncing. “According to <i>Forbes,</i> Warren<br />Buffett’s net worth in March
2023 is $108.6 billion. He is currently the 5<sup>th</sup> richest person in
the world.”</span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span style="background: white; color: #202124; font-family: helvetica;">“The Berkshire Hathaway CEO still resides
in the five-bedroom home in central Omaha, Nebraska, Buffett purchased for $31,500
in 1958, which is about $329,505 in today’s dollars.” --Cheyenne Devon, CNBC.</span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span style="background: rgb(250, 250, 250); font-family: helvetica;">In 1994,
Buffett accumulated a 4.9 million shares stake in McDonald’s (where he picks up a
take-out breakfast every morning.) Somehow, someone persuaded him to make a McDonald’s
commercial. No passion. No excitement. Nice Midwestern grandpa stuff and boring as hell.</span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;"><a href="https://www.youtube.com/watch?v=r8FGa6N7fb8&t=19s">https://www.youtube.com/watch?v=r8FGa6N7fb8&t=19s</a></span></span></p><p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><b style="font-family: helvetica;">The
Bill & Warren Show:<br />Two
Buddies’ Ego Trip</b></span><span style="font-size: x-small;"><b style="font-family: helvetica;"> .<br /></b></span></p><p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: x-small;"><b style="font-family: helvetica;"></b></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"><b style="font-family: helvetica;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQTv7Uy_gNd3My8Lc-UX92_YewfD9iHnRcKNfvv_sIb9uORlOtU6MQQMY_o75oReokrvRpc3EkOUpjA0k3Cp2qNF3IQyHB-Jfb69in26wUCrcLECvxgImwYfG3opys0AjKKuphlzPE7msE_u9Ck_DywQZ2sEpN0anB4M5edWP65Ax-wM3qWxxpqK-E/s272/Buffett%20Gates.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="153" data-original-width="272" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQTv7Uy_gNd3My8Lc-UX92_YewfD9iHnRcKNfvv_sIb9uORlOtU6MQQMY_o75oReokrvRpc3EkOUpjA0k3Cp2qNF3IQyHB-Jfb69in26wUCrcLECvxgImwYfG3opys0AjKKuphlzPE7msE_u9Ck_DywQZ2sEpN0anB4M5edWP65Ax-wM3qWxxpqK-E/w640-h360/Buffett%20Gates.png" width="640" /></a></b></span></div><span style="font-size: x-small;"><b style="font-family: helvetica;"><br /></b></span><p></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span style="font-family: helvetica;">Bill Gates
and Warren Buffett are close friends. Their relationship has been called a bromance.
In 2006 Buffett pledged 85% of his Berkshire fortune to the Gates Foundation. In
1997 Berkshire acquired Dairy Queen for $600 million.</span></span></p><p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span style="font-family: helvetica;">Here’s a bit of silliness
that I don’t understand. However, TV commercials cost a lot more than a junk mailing.
These guys can afford it. Hey! Relax and enjoy.</span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;"><a href="https://www.youtube.com/watch?v=NQWkNXr2ujI&t=85s">https://www.youtube.com/watch?v=NQWkNXr2ujI&t=85s</a></span></span><span style="font-size: x-small;"><span color="windowtext" style="font-family: helvetica;"> <br /></span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><b style="font-family: helvetica;"><span color="windowtext">Takeaways to Consider.</span></b></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">•
TV spots are advertising’s big league. How big? A 30-second 2023 Super Bowl
spot cost $7 million.</span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">•
Very few CEO’s have the requisite charisma — or passion — to lay themselves
bare on TV and make profitable spots or commercials.</span></span></p><p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">• The legendary Dick Hodgson wrote: "Of all the formats used in direct mail, none has more power to generate action than the letter."</span></span></p><p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;"> • A letter is an intimate message from one writer whispering in ear of one reader. Me-to-you. </span></span></p><p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">• I believe that TV spots — with their eye contact and quiet intensity — can be the modern equivalent of the direct mail letter. And take up a lot less of your time.<br /></span></span></p>
<p align="center" class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt; text-align: center;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">###</span></span></p>
<p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;">Word
count: 1002</span></span></p><p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;"> </span></span></p><p class="MsoNormal" style="margin-left: 4.5pt; tab-stops: 319.5pt;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYGCWXZc8prnZ9ScffwULn4KTgkkh-XfsIGpaVBmId5i52zpNWwSKo6qff3n0LThf-xn5ScEfa4EaMTFExld3uWhvmaVZjenrvK4auwSN9cRKqjRXvkAIQwZZyHbjT1TmA63ui8Ik6KGvIbEB_Nr8UxhepvY5u7eX0h-N9YpJG9BeM0IAaYMCegK2C/s462/MM+Blurbs.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="422" data-original-width="462" height="584" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYGCWXZc8prnZ9ScffwULn4KTgkkh-XfsIGpaVBmId5i52zpNWwSKo6qff3n0LThf-xn5ScEfa4EaMTFExld3uWhvmaVZjenrvK4auwSN9cRKqjRXvkAIQwZZyHbjT1TmA63ui8Ik6KGvIbEB_Nr8UxhepvY5u7eX0h-N9YpJG9BeM0IAaYMCegK2C/w640-h584/MM+Blurbs.png" width="640" /></a></span></span></div><span style="font-size: large;"><span color="windowtext" style="font-family: helvetica;"><br /></span></span><p></p><p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><b><span style="font-size: large;">Amazon</span></b></p>
<p class="MsoNormal"><span><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><span style="font-size: medium;">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2</span></a></span></p>
<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><b><span style="font-size: large;">Barnes & Noble</span></b><span style="mso-bidi-font-size: 12.0pt;"></span></p>
<p class="MsoNormal"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span style="font-size: medium;">https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></p><p class="MsoNormal"><span style="font-size: medium;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com4tag:blogger.com,1999:blog-3872537973078213619.post-17205131702508142772023-03-22T06:33:00.008-04:002023-03-22T08:34:13.527-04:00#183 Method Mktg<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"> </p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";"><a href="http://dennyhatch.blogspot.com/2023/03/183-method-mktg.html"> http://dennyhatch.blogspot.com/2023/03/183-method-mktg.html</a></span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";"> </span></b></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";">#183 Blog Post <span style="mso-tab-count: 1;"> </span>Wednesday, 22 March 2023<br /></span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: xx-small;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";"> </span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";">Posted by Denny Hatch</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: xx-small;"><b><span> </span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: xx-small;"><b><span> </span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: x-large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";">“Written in a Fun and Conversational</span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: x-large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";">Tone, This Book Was Hard to Put Down.”</span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: x-large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";"> — <i>Business Insider</i></span></b><i><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";"><br /></span></b></i></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: xx-small;"> </span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: xx-small;"> </span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: xx-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifHF7zgFw6o3GPGdwXVSWC4i4Fha6uVt4PDggqgszR17OZbjW2gAD_rmhZXpSpWmAe1CdY70z3CxFnOBzpaaMqWwvZzdrPrDao8IIoCfT693QvqUT7nHLZcrTMgpWsHEpD3cY35s-QUjJfg8DudNLPEQQuHkIWy6oN0PK4LBwdEN7pprbulGf4zzEG/s876/%231%20ILLUS.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="876" data-original-width="576" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifHF7zgFw6o3GPGdwXVSWC4i4Fha6uVt4PDggqgszR17OZbjW2gAD_rmhZXpSpWmAe1CdY70z3CxFnOBzpaaMqWwvZzdrPrDao8IIoCfT693QvqUT7nHLZcrTMgpWsHEpD3cY35s-QUjJfg8DudNLPEQQuHkIWy6oN0PK4LBwdEN7pprbulGf4zzEG/w420-h640/%231%20ILLUS.jpeg" width="420" /></a></span></div><span style="font-family: verdana; font-size: xx-small;"></span><br /><p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";">Stories of Entrepreneurs Who Started
Huge Businesses </span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";">by Writing Powerful, Persuasive Pitches
to People </span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";">Who Responded by Sending Pots of Money</span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span><span style="mso-spacerun: yes;"> </span></span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; text-indent: 9pt;"><span style="font-family: verdana; font-size: xx-small; mso-bidi-font-family: "Times New Roman";"> </span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -.5in; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in -0.5in; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;">The
First Two Paragraphs of the Most Unbelievable Letter </span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: xx-small;"><b><span style="color: black; mso-themecolor: text1;"> </span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; tab-stops: 112.95pt 148.95pt 184.95pt 220.95pt;"><span style="color: black; font-family: Courier; font-size: xx-small; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> <span style="font-size: large;"> </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; tab-stops: 112.95pt 148.95pt 184.95pt 220.95pt;"><span style="color: black; font-family: Courier; font-size: large; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;"><span style="mso-spacerun: yes;"> </span><span style="mso-tab-count: 4;"> </span>Friday, 10:40 PM<span style="letter-spacing: -8.35pt;"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 63.0pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in 63pt; mso-add-space: auto; tab-stops: 112.95pt 148.95pt 184.95pt 220.95pt;"><span style="color: black; font-family: courier; font-size: large; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;">Dear Friend,</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 63.0pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in 63pt; mso-add-space: auto; tab-stops: 112.95pt 148.95pt 184.95pt 220.95pt;"><span style="color: black; font-family: courier; font-size: large; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 63.0pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in 63pt; mso-add-space: auto;"><span style="color: black; font-family: courier; font-size: large; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;"><span style="mso-spacerun: yes;"> </span>A<span style="letter-spacing: -0.25pt;"> </span>lady<span style="letter-spacing: -0.2pt;"> </span>should<span style="letter-spacing: -0.25pt;"> </span>never<span style="letter-spacing: -0.2pt;"> </span>get<span style="letter-spacing: -0.2pt;"> </span>this<span style="letter-spacing: -0.25pt;"> </span>dirty,<span style="letter-spacing: -0.2pt;"> </span>she<span style="letter-spacing: -0.25pt;"> </span>said.</span></p>
<p class="MsoBodyText" style="margin-bottom: 0in; margin-left: 63.0pt; margin-right: 4.5pt; margin-top: .15pt; margin: 0.15pt 4.5pt 0in 63pt; mso-add-space: auto;"><span style="color: black; font-family: courier; font-size: large; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 63.0pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in 63pt; mso-add-space: auto;"><span style="color: black; font-family: courier; font-size: large; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;"><span style="mso-spacerun: yes;"> </span>She<span style="letter-spacing: -0.25pt;"> </span>stood<span style="letter-spacing: -0.25pt;">
</span>there<span style="letter-spacing: -0.25pt;"> </span>with<span style="letter-spacing: -0.2pt;"> </span>a<span style="letter-spacing: -0.25pt;"> </span>quiet,<span style="letter-spacing: -0.25pt;"> </span>proud<span style="letter-spacing: -0.2pt;"> </span>dignity.<span style="letter-spacing: -0.25pt;"> </span>She was incomparably dirty, her face and hands smeared, her<span style="letter-spacing: 0.05pt;"> </span>clothes<span style="letter-spacing: -0.15pt;">
</span>torn<span style="letter-spacing: -0.1pt;"> </span>and<span style="letter-spacing: -0.1pt;"> </span>soiled.<span style="letter-spacing: -0.1pt;">
</span>The<span style="letter-spacing: -0.1pt;"> </span>lady<span style="letter-spacing: -0.15pt;"> </span>was<span style="letter-spacing: -0.1pt;"> </span>11.</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span style="color: black; font-family: "Times New Roman",serif; font-size: xx-small; mso-themecolor: text1;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span style="color: black; font-family: "Times New Roman",serif; font-size: xx-small; mso-themecolor: text1;"> </span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;">The
“Dirty Lady” letter was written by a Franciscan </span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;">Priest
with Absolutely No Copywriting Experience.</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span style="color: black; font-family: verdana; font-size: large; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;">His name was Fr. Bruce
Ritter who presided over a small church in New York City’s impoverished Lower
East Side. Every day a gaggle of grimy, scrawny teen-age children rang his bell
to plead for something to eat and a place to sleep. <i>HE HAD TO DO SOMETHING!</i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span style="color: black; font-family: verdana; font-size: xx-small; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span style="color: black; font-family: verdana; font-size: xx-small; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;"><span style="font-size: large;">Ritter’s passionate
two-page typed letter asked for donations to Covenant House — a safe refuge for
runaway children who were existing and being abused on the city streets. The letter was instantly
profitable and brought in an average of $10 million dollars a year for the next
16 years.</span> </span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span style="color: black; font-family: verdana; font-size: xx-small; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;">After Some
Catastrophic Bumps in the Road, <br />
Covenant House Is a Brilliant Achievement!</span></b></span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: xx-small;"><b><span lang="EN" style="color: black; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></b></span></p><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: times; font-size: x-large;"><b><span lang="EN" style="color: black; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">From
the 2023 Covenant House Annual Report</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; text-align: left;"><span lang="EN" style="color: black; font-family: times; font-size: x-large; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">• We are in <b>34 cities across 6 countries</b>,
working every day to help rescue, care for and protect homeless kids. LGBTQ,
gay, and homeless shelters for youth. No one is ever turned away without
support of some kind. </span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; text-align: left;"><span lang="EN" style="color: black; font-family: times; font-size: x-large; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">• 2022 Annual Revenue <b>$320 Million Dollars</b>.<br />• <b>More than 2,000 children </b>sleep in a Covenant House bed
every night.</span><span style="color: black; font-family: verdana; font-size: medium; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;"> <br /></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span style="color: black; font-family: verdana; font-size: xx-small; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; mso-layout-grid-align: none; text-align: center; text-autospace: none;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;">Other Entrepreneurs Who
Started Huge Businesses</span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;">Based
Purely on the Power of Their Persuasive Copy</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span lang="EN" style="color: black; font-family: verdana; font-size: large; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">Quite simply they started with an
idea and sent out a letter — or placed a small ad.<span style="mso-spacerun: yes;"> </span>People sent them money and they were suddenly
awash in cash. In these pages you will meet:</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span lang="EN" style="color: black; font-family: verdana; font-size: xx-small; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: verdana; font-size: xx-small; mso-fareast-font-family: "Times New Roman";"></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span lang="EN" style="color: black; font-family: verdana; font-size: large; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">• <b>Bill Bonner</b> sent out a letter offering a
publication — <i>International Living —</i> about how to retire in luxury
overseas at a fraction what it costs to live in the U.S. People sent him money.
He was profitable from day one. Today Bonner owns two magnificent 17<sup>th</sup>
century chateaux in France and real estate all over the world. Agora
Marketing is a billion-dollar corporation. You can read the actual letter that
launched his empire.</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span lang="EN" style="color: black; font-family: verdana; font-size: xx-small; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: verdana; font-size: xx-small; mso-fareast-font-family: "Times New Roman";"></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span lang="EN" style="color: black; font-family: verdana; font-size: large; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">• <b>Marty Edelston</b> held a dozen jobs before he
founded Boardroom, his $125-million-dollar newsletter empire. Included is the
revolutionary copy and design of copywriting genius, <b>Mel Martin</b>, that
launched Boardroom.</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span lang="EN" style="color: black; font-family: verdana; font-size: large; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: verdana; font-size: xx-small; mso-fareast-font-family: "Times New Roman";"></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span lang="EN" style="color: black; font-family: verdana; font-size: large; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">• All his life <b>Curt Strohacker’s</b> passion was (and
is) restoring old cars. Early in his career he invested $500 in a simple
black-and-white 8-page catalog from a quick-print store and started the
Eastwood company. Today he sends out a million full-color catalogs a year to
do-it-yourself antique car buffs. Curt is living the American dream. He turned
his hobby into a hugely profitable business! Remember, if you do what you love
you’ll never work a day in your life!</span><span style="font-family: verdana; font-size: large; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span lang="EN" style="color: black; font-family: verdana; font-size: large; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: verdana; font-size: xx-small; mso-fareast-font-family: "Times New Roman";"></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span lang="EN" style="color: black; font-family: verdana; font-size: large; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">• In <i>Method Marketing </i>you will meet these marketing
geniuses along with <b>Bob Shnayerson</b>, who wrote his first and only sales
letter — based on anger and salvation — that brought in 600,000 paying
customers for <i>Quest/77</i>, a magazine that did not exist.</span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span lang="EN" style="color: black; font-family: verdana; font-size: large; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_u2NBoff-hICaxM3oyTdQFNHE_f-vKr0hzC1JDhvhvpALe1HthjE8t3GBO7YZAXld7bmzrq_I3y8Tr6dSd9w35L7oL-vMCzp0nmLVC66om9j0gebf7NlS7WyLGO_uT6xpq6xnteov1l1Fydt7wdDmfqSv5l17CxxyH_V9qCySbY5E3nJRWPOHbDKt/s275/%232%20ILLU.jpeg" style="font-family: verdana; margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="184" data-original-width="275" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_u2NBoff-hICaxM3oyTdQFNHE_f-vKr0hzC1JDhvhvpALe1HthjE8t3GBO7YZAXld7bmzrq_I3y8Tr6dSd9w35L7oL-vMCzp0nmLVC66om9j0gebf7NlS7WyLGO_uT6xpq6xnteov1l1Fydt7wdDmfqSv5l17CxxyH_V9qCySbY5E3nJRWPOHbDKt/w320-h214/%232%20ILLU.jpeg" width="320" /></a></div>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span lang="EN" style="color: black; font-family: verdana; font-size: large; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">And <b>John Peterman</b> bought a highly unusual
cowboy’s raincoat in Jackson Hole, Wyoming. So many people back East tried to
buy the distinctive duster off his back that he formed a small company and ran
a tiny ad. John sold 2,500 dusters that first year. The J. Peterman
catalog was born. An added bonus to receiving the Peterman catalog: the
gloriously whimsical copy by <b>Donald Staley</b> could easily run as a series
of short pieces in <i>The New Yorker. </i>An aside: John Peterman (played by <b>John
O’ Hurley</b>) was a memorable character on <i>Seinfeld</i> for years.</span></p>
<p>
</p><div class="separator" style="clear: both; text-align: center;"><span lang="EN" style="color: black; font-family: verdana; font-size: xx-small; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"><b><span style="font-size: large;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYhzkIi1YGfO1SEoSuG-RNI_EOsFqvq1O8P23G4QeakYh-wopyaT6fHyWYn5N0b_w8uo3iBJo7L7oVCxja4jBadlM_AbrCu2uJf1cPaVEh7DaLrQu1RPdfaD70BcbAXarwovtx4FmcAAneqZKY7vJIybM8Aa7la_wNPzoFSOhM7oqDsxauaIdxUUyX/s1771/%235%20ILLUS.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1771" data-original-width="1771" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYhzkIi1YGfO1SEoSuG-RNI_EOsFqvq1O8P23G4QeakYh-wopyaT6fHyWYn5N0b_w8uo3iBJo7L7oVCxja4jBadlM_AbrCu2uJf1cPaVEh7DaLrQu1RPdfaD70BcbAXarwovtx4FmcAAneqZKY7vJIybM8Aa7la_wNPzoFSOhM7oqDsxauaIdxUUyX/w640-h640/%235%20ILLUS.jpg" width="640" /></a></span></b></span></div><p></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto; text-align: center;"><span lang="EN" style="color: black; font-family: times; font-size: x-large; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"><b><span>Donald Staley/John Peterman Catalog Page</span></b></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span lang="EN" style="color: black; font-family: times; font-size: xx-small; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"><b><span> </span></b></span><span lang="EN" style="color: black; font-family: verdana; font-size: xx-small; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span lang="EN" style="color: black; font-family: verdana; font-size: large; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">The stories of these s</span><span lang="EN" style="color: black; font-family: verdana; font-size: large; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">tart-up businesses will amuse you,
delight you and, hopefully, inspire you to create wealth beyond the dreams of
avarice. Remember, like these entrepreneurs, if you do at your job what you
truly love doing, you will never work a day in your life!</span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span lang="EN" style="color: black; font-family: verdana; font-size: large; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: -4.5pt; margin-right: 4.5pt; margin-top: 0in; margin: 0in 4.5pt 0in -4.5pt; mso-add-space: auto;"><span lang="EN" style="color: black; font-family: verdana; font-size: large; mso-ansi-language: EN; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span>
</p><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-size: large;"><b><span style="font-family: Courier;">A Personal Note from an Old
Blogger</span></b></span></p>
<p class="MsoNormal"><span style="font-family: Courier;"><span style="font-size: large;">Dear Reader,</span></span></p>
<p class="MsoNormal"><span style="font-family: Courier;"> </span></p>
<p class="MsoNormal"><span style="font-family: Courier;"><span style="font-size: large;">When I launched Denny
Hatch’s Marketing Blog in April 2018 I decided not to charge for it. “Free is a
magic word,” proclaimed my mentor, Dick Benson.</span></span></p>
<p class="MsoNormal"><span style="font-family: Courier;"> </span></p>
<p class="MsoNormal"><span style="font-family: Courier;"><span style="font-size: large;">Sending
out an e-blog
costs virtually nothing. After 50+ years of 12-hour days it was time to
have some fun for a change. I did not want to get into the weeds of paid
subscriptions – renewals and billing series, dunning, business bank
account, paying
taxes, etc. Been there, done that over 20 years with the <i>WHO’S MAILING WHAT!
</i>newsletter and archive service plus feature articles and seemingly endless travel as editor and publisher of <i>Target Marketing Magazine</i>.<br /></span></span></p>
<p class="MsoNormal"><span style="font-family: Courier;"> </span></p>
<p class="MsoNormal"><span style="font-family: Courier;"><span style="font-size: large;">So… after five years and
182 blog posts the folks at Echo Point Books & Media offered to bring <i>Method
Marketing </i>back into print. Not only was this a nice stroke for this old
ego, it was a chance to maybe make a little money.</span></span></p>
<p class="MsoNormal"><span style="font-family: Courier;"> </span></p>
<p class="MsoNormal"><span style="font-family: Courier;"><span style="font-size: large;">I’m told by the publisher the
modern way to get a book noticed is to generate online sales on Amazon and/or
Barnes & Noble and then hopefully get positive customer reviews.</span></span></p><p class="MsoNormal"><br /></p>
<p class="MsoNormal"><span style="font-family: Courier;"> </span></p>
<p class="MsoNormal"><span style="font-family: Courier;"><span style="font-size: large;">Game on.</span></span></p>
<p class="MsoNormal"><span style="font-family: Courier;"><span style="mso-spacerun: yes;"> </span></span></p>
<p class="MsoNormal" style="text-align: center;"><b><span style="font-family: Courier; font-size: large;">Asking a Favor of You, My Reader... <br /></span></b></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: Courier; font-size: large;">That You Kindly Order a Copy of <i>Method Marketing</i> from Amazon or Barnes & Noble and then jot down your thoughts in a "Customer Review" on That Website.</span></p><p class="MsoNormal" style="text-align: left;"><b><span style="font-family: Courier; font-size: large;"><br /></span></b></p><p class="MsoNormal" style="text-align: left;">
</p><p class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: Courier; mso-bidi-font-size: 12.0pt;"><span style="font-size: large;">Reviews on Amazon and
Barnes & Noble from readers who like a book can give it traction in the
marketplace. So I thank you in advance.</span></span><span style="mso-bidi-font-size: 12.0pt;"></span></p>
<p class="MsoNormal" style="text-align: left;"><style>@font-face
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<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="font-family: Courier;"> </span></b></p>
<p class="MsoNormal"><span style="font-family: Courier;"><span style="font-size: large;">I think you’ll really like
the paperback edition at $29.95. </span></span></p><p class="MsoNormal"><span style="font-family: Courier;"><span style="font-size: large;"><i> </i></span></span></p><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: Courier; font-size: large;"><b><u>Easy to 0rder on Amazon. The Link</u>: </b></span> <br /></p>
<p class="MsoNormal"><span style="font-family: courier; font-size: medium;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2</a></span></p><p class="MsoNormal"><span style="font-family: Courier; font-size: medium;"> </span></p><p class="MsoNormal" style="text-align: center;"><u><span style="font-family: Courier; font-size: large;"><b>To Write a Review </b></span><span style="font-family: Courier; font-size: large;"><b>on Amazon. The Link:<br /></b></span></u></p><p class="MsoNormal"><span style="font-family: Courier; font-size: medium;"><b> </b></span><span style="font-size: medium;"><a href="https://www.amazon.com/review/create-review/?ie=UTF8&channel=glance-detail&asin=1648372759"><span style="font-family: courier;">https://www.amazon.com/review/create-review/?ie=UTF8&channel=glance-detail&asin=1648372759</span></a></span></p>
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<p class="MsoNormal"><span style="font-family: Courier;"> </span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><b><span style="font-family: Courier;"><span style="font-size: large;"> <u>Easy to Order on Barnes & Noble. The Link:<br /></u></span></span></b></p>
<p class="MsoNormal"><span style="font-family: Courier; font-size: medium;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766">https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</a></span></p><p class="MsoNormal"><span style="font-family: Courier; font-size: medium;"> </span></p><p class="MsoNormal"><b><span style="font-family: courier; font-size: large;"><u>To Write a Review on Barnes & Noble. The Link</u>:</span></b></p><p class="MsoNormal">
</p><p class="MsoNormal"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766" style="font-family: courier;"><span style="font-size: medium;">https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></p>
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<p class="MsoNormal"><span style="font-family: Courier;"> </span></p>
<p class="MsoNormal"><span style="font-family: Courier;"><span style="font-size: large;">Below are some original
reviews of <i>Method Marketing</i> from the 1999 edition.</span></span></p>
<p class="MsoNormal"><span style="font-family: Courier;"> </span></p>
<p class="MsoNormal"><span style="font-family: Courier;"><span style="font-size: large;">In closing… thank you,
thank you for continuing to receive this blog and thank you in advance for
buying <i>Method Marketing.</i></span></span></p>
<p class="MsoNormal"><span style="font-size: large;"><span style="font-family: Courier;"> </span></span></p>
<p class="MsoNormal"><span style="font-size: large;"><span style="font-family: Courier;">I guarantee <i>Method
Marketing</i> won’t disappoint.</span></span></p>
<p class="MsoNormal"><span style="font-family: Courier;"> </span></p>
<p class="MsoNormal"><span style="font-family: Courier;"><span style="font-size: large;">Cheers.</span></span></p>
<p class="MsoNormal"><span style="font-family: Courier;"> </span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif">Reviews of <i>Method Marketing</i></span></b></span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana;">There is a hidden lesson in Hatch's latest paean
to modern direct-mail methodologies: do not be too quick to pick successful
companies to feature as examples in business books, because the minute they are
selected, chances are 50-50 that their profits will start dropping. Despite the
highlighting of J. Peterman Company, the examples chosen here are powerful--and
more important, their workings are explained in detail. Best letters are
dissected and parsed down to individual words, with statistics and research
supporting the results. Hatch's colloquial tone attracts even readers otherwise
not used to advertising matters; eloquent stories such as the fall and rise of
Covenant House, for instance, will not fail to mesmerize. <span> </span><span> <br /></span> —Barbara
Jacobs, <i>Booklist</i></span></span></p>
<p class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; tab-stops: 28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt; text-autospace: none;"><span style="font-family: verdana; mso-bidi-font-family: Verdana;"> </span></p>
<p align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; tab-stops: 28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt; text-align: center; text-autospace: none;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana;">= = = = = = = = = = = = = =</span></span></p><p align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; tab-stops: 28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt; text-align: center; text-autospace: none;"><span style="font-family: verdana; mso-bidi-font-family: Verdana;"> </span></p>
<p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana;">Denny Hatch is a direct mail writer who coined the phrase Method
Marketing, meaning magic and “delight” to the customer. Hatch tells the story
of five entrepreneurs who built huge businesses on the power of copy alone.
Three other successes (or temporary success) used other unique methods of 1:1
contact. Sprinkled throughout his book are a few short vignettes about
business, direct mail facts, figures, and do’s and don’ts. <br /> Marty Edelston held a dozen jobs before he founded Boardroom, his $125
million–dollar newsletter business. Along the way Marty (what his 80 employees
call him) met copywriter Mel Martin, who became his “secret weapon.” Martin is
famous for his creation of “fascinations," or teaser copy found on the
outside of envelopes, but he filled entire pages with fascinations. Martin’s
copy sold the Boardroom newsletters. Hatch feels Martin’s copy was even better
than the newsletters.<br /> Written in a fun and conversational tone, this book was hard to put
down. As founder of the newsletter “Who’s Mailing What!” Hatch owns the largest
private collection of direct mail. At one time, advertisers were sending him
3,000 to 4,000 mailers a month. He’s a direct mail expert indeed.<br /> —Katherine Kay, <i>Business Insider<br /></i></span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana;"><i> </i></span></span></p>
<p class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana;">= = = = = = = = = = = = = = </span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana;"> </span><i><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Verdana;"> <br /></span></i></span></p>
<p class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; tab-stops: 28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt; text-autospace: none;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="mso-fareast-font-family: "Times New Roman";">Denny Hatch is the historian of the
Direct Response Marketing industry.<br /> According to Denny Hatch, a key trait of the
copywriters who write successful advertising is the ability to get inside the
head of the customer - to understand the wants, needs, fears, etc. that drive
the customer's buying decision. He calls this approach "Method
Marketing." The analogy is to "method acting", the Stanislavsky
technique for actors to understand how the human mind works - what causes the
emotions of exclusivity, flattery, fear, greed, guilt, anger, salvation - so
the actor can get inside the head of a character and become the character so
convincingly the audience will experience suspension of disbelief and accept
the performance as real.<br /> In <i>Method
Marketing,</i> Hatch tells the stories of the use and abuse of this ability,
including the actual sales letters that initially persuaded prospective
customers to take action and create some extraordinary companies or
organizations. Along the way, he also explains other important factors for
success in direct response marketing, including the mathematics required to
realize net profits.<i><br /> Method
Marketing</i> is a worthwhile addition to your marketing library for its ideas
and examples to achieve success in direct response marketing.<br /></span></span><span style="font-family: verdana; mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;"> —Michael C. Gray, CPA, <i>Profit
Advisors</i></span></span></p><p class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; tab-stops: 28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt; text-autospace: none;"><br /></p><p class="MsoNormal" style="text-align: center;"><span face=""Verdana",sans-serif" style="mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;"><b><span style="font-family: verdana;"> ###</span></b></span></span></p><p class="MsoNormal" style="text-align: left;"><span face=""Verdana",sans-serif" style="mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;"> <span style="font-family: verdana;">Word count: 1886<br /></span></span></span></p><p style="text-align: center;"><br /></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span><p><style>@font-face
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{page:WordSection1;}</style></p>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com2tag:blogger.com,1999:blog-3872537973078213619.post-34346902386584680952023-03-08T04:24:00.011-05:002023-10-30T10:16:43.519-04:00#182 A Copywriter's Toughest Assignment
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="color: black; font-family: verdana; mso-bidi-font-family: "Times New Roman";"> </span><b style="font-family: verdana;"><span face=""Verdana",sans-serif"><span style="font-size: large;">#182 Blog Post – Wednesday, 8 March 2023</span></span></b></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif"><span style="font-size: large;"> </span></span></b></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-size: medium;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif"><span><a href="http://dennyhatch.blogspot.com/2023/03/182-tdf.html">http://dennyhatch.blogspot.com/2023/03/182-tdf.html</a></span></span></span><b style="font-family: verdana;"><span face=""Verdana",sans-serif"><span><br /></span></span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-size: medium;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif"> </span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif"><span style="font-size: large;">Posted by Denny Hatch</span></span></b></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif"> </span></b></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><b style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></b></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: x-large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">The Toughest Assignment</span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"><span style="font-size: x-large;">A Copywriter Could Have.</span></span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana",sans-serif"> </span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><b></b></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhupk2BR3xsFCxM93QBJgDE2Ed6zZvQ9lRoHix6NF2dZ3gG-anogb4toKah3JkY6V7FsnzCrpbts3wVBcdRm9KtqkIE0tqOGLzEJQS1Fs2qgXMvpoK6Wdxaay9c-RXZ8dsTsD6AH0LXMHEeI7t8qmZ-jTJvL2vWwDL0mpYnqQdOf3yq04-nN3BTDyZ6/s587/%23I%20%20LLUS.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="396" data-original-width="587" height="432" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhupk2BR3xsFCxM93QBJgDE2Ed6zZvQ9lRoHix6NF2dZ3gG-anogb4toKah3JkY6V7FsnzCrpbts3wVBcdRm9KtqkIE0tqOGLzEJQS1Fs2qgXMvpoK6Wdxaay9c-RXZ8dsTsD6AH0LXMHEeI7t8qmZ-jTJvL2vWwDL0mpYnqQdOf3yq04-nN3BTDyZ6/w640-h432/%23I%20%20LLUS.png" width="640" /></a><span style="font-family: verdana; font-size: x-small;"><b></b></span></div><span style="font-family: verdana; font-size: x-small;"><b><span face=""Verdana",sans-serif" style="mso-no-proof: yes;"></span></b></span><p></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif">The Donald Trump Legal Defense Fund
does not exist. I made it up.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-size: large;"><span style="font-family: verdana;"> </span></span><br /></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif">Does Donald Trump need a Legal Defense
Fund? You bet your sweet bippy he does.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif">For starters, the Trump Organization has
already been fined $1.6 million for tax fraud (hardly chickenfeed). As a
result, Trump CFO Alan Weisselberg is currently serving five months in the Riker’s
Island slammer.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif">Donald Trump may be very rich, but
guilty verdicts in upcoming legal actions could result in astronomical fines
and penalties that could run into ten figures.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif">Among the Current
Actions Against Trump.</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif">Indications from the U.S. Department
of Justice and the state of Georgia that a breathtaking number of criminal and
civil actions against Donald Trump seem to be coalescing with indictments
imminent. The defense costs will be huge. Among them: </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></p>
<h2 style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 2.0pt; margin: 2pt -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large; font-weight: normal;"><span face=""Verdana", sans-serif" style="color: black;">• The
Justice Department's investigation and potential indictments into efforts to
overturn the 2020 election.</span></span></h2><h2 style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 2.0pt; margin: 2pt -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small; font-weight: normal;"><span face=""Verdana", sans-serif" style="color: black;"> </span></span></h2>
<h2 style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 2.0pt; margin: 2pt -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large; font-weight: normal;"><span face=""Verdana", sans-serif" style="color: black;">• The DOJ’s following the breadcrumbs that led to the January 6<sup>th</sup>
insurrection and mayhem. Actually “breadcrumbs” is a misnomer. Emails and
40,000 hours of video coverage are a veritable trail of baguettes!</span></span></h2><h2 style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 2.0pt; margin: 2pt -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small; font-weight: normal;"><span face=""Verdana", sans-serif" style="color: black;"> </span></span></h2>
<h2 style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 2.0pt; margin: 2pt -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large; font-weight: normal;"><span face=""Verdana", sans-serif" style="color: black;">• The Fulton County election interference probe.</span></span></h2><h2 style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 2.0pt; margin: 2pt -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small; font-weight: normal;"><span face=""Verdana", sans-serif" style="color: black;"> </span></span></h2>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">•
Fulton County Poll Workers (Ruby Freeman and Shaye Moss</span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-themecolor: text1;">)</span><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> v. Trump </span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">• The
Mar-a-Lago classified documents dust-up.</span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></p>
<h2 style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 2.0pt; margin: 2pt -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large; font-weight: normal;"><span face=""Verdana", sans-serif" style="color: black;">• The Manhattan DA's investigation into the</span><span class="apple-converted-space"><span face=""Verdana", sans-serif" style="color: black;"> </span></span><span face=""Verdana", sans-serif" style="color: black;">hush-money settlement to Stormy Daniels.</span></span></h2><h2 style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 2.0pt; margin: 2pt -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small; font-weight: normal;"><span face=""Verdana", sans-serif" style="color: black;"> </span></span></h2>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">•
Capitol Police officers’ lawsuit against Trump<span class="apple-converted-space"> for the January 6<sup>th</sup> pandemonium,
injuries and death.</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">A bellwether example of the humongous amounts
of money involved is the Trump-related Dominion Voting Systems’ defamation
lawsuit against Fox News — its management (Rupert and Lachlan Murdoch), famous salaried
newscasters, journalists and guest commentators. The amount Dominion wants: $1.6
billion.</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"><b>About the Donald Trump Legal
<br />Defense Fund Copy Assignment</b></span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">A couple of weeks ago I had a passing
thought: what if I were contacted to write and design a fundraising mailing for
Trump? The assignment would be fascinating as well as hugely rewarding. </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 27pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">• What would the mailing look like? </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 27pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">• What would be the message? </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 27pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">• Who are the reported 40 million-or-so Trump
supporters whose heads I would have to get into in order to persuade them to pony
up cash?</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 27.0pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 27pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">• What research must be done before sitting
down to create the mailing?</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto; text-align: center;"><span style="font-size: large;"><b><span style="font-family: verdana;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">This Blog Post Shares
With You How an Old-time</span></span></span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"><span style="font-size: large;"><b>Direct Mail Copywriter
Goes About His Business </b></span><br /></span></span></span></p>
<p class="MsoListParagraphCxSpFirst" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0in;"><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana; mso-themecolor: text1;"><span>1.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;">
</span></span></span></span><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">First,
put politics aside. My job is to bring in cash, not make a statement.</span></span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></span></p>
<p class="MsoListParagraphCxSpLast" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0in;"><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana; mso-themecolor: text1;"><span>2.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;">
</span></span></span></span><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"><span> </span>Always keep in mind the seven key copy drivers
— the seven emotional hot buttons that make people act: fear – greed – guilt – anger
– exclusivity – salvation - flattery. "If your copy isn't positively dripping with one or more of these, tear it up and start over." —Bob Hacker<br /></span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></span></p>
<p class="MsoListParagraphCxSpFirst" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0in;"><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana; mso-themecolor: text1;"><span>3.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;">
</span></span></span></span><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">Walt
Weintz, an early boss and copy chief once said to me: “Always start with the
outside envelope. It fixes the project in your head — the look, the offer, the
sense of the thing. Most likely it won’t be the final envelope. But it gets you
started.” So, before anything I wrote and designed the OSE above.</span></span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></span></p>
<p class="MsoListParagraphCxSpLast" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: 0in;"><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana; mso-themecolor: text1;"><span>4.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;">
</span></span></span></span><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">Immediate
thoughts on this first-draft envelope: This is asking Trump donors for
contributions to a defense fund. The money will be going to rich lawyers and paying
huge fines. This is an immediate downer for Trump’s millions of hard working low-
and middle income followers struggling to make a living. Many will trash the
envelope without opening it. For this reason, I included freemiums — <i>“INSIDE:
TWO FREE GIFTS!</i> This should spark curiosity and get more envelopes opened.
What are the free gifts? I have no idea now. But I’ll figure out something
along the way.</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto; text-align: center;"><span style="font-size: large;"><b><span style="font-family: verdana;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">The Research: Getting to
Know Trump</span></span></span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto; text-align: center;"><span style="font-size: large;"><b><span style="font-family: verdana;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">And His 40 Million
Donors — Intimately.</span></span></span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif">Direct Marketing is what Stan Rapp
calls “intimate advertising” — one writer talking to one reader or viewer with
a profound personal me-to-you message.<span>
</span>Good direct mail changes behavior. It results in a response, an inquiry,
a free trial request, a sale (with a money-back guarantee of satisfaction) or a
contribution.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">To be successful in Direct Marketing it is
imperative to get inside the head of the person you’re writing to — think how he
thinks, feel what she feels — and mentally become that person. This is the same
technique Method actors use to make the characters they portray on stage and
screen come alive.</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">In addition, for this assignment I have to
write in the voice of Donald Trump. He’s the only person his aficionados want
to hear from. So, the first order of business is to learn all about Donald
Trump.</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif">The Yin
and Yang of Donald Trump. Nothing</span></b></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif">Like Him
Has Ever Existed on Planet Earth</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif">When Queens County, NY real estate
developer Fred Trump assumed room temperature on June 25, 1999, his net worth
was $250 million dollars ($450 million in 2022 dollars).</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif">Donald Trump inherited a humongous
fortune and has spent his entire business life as the perpetually
persecuted and angry victim with a vast menu of grievances.<span> </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif">According to <i>Forbes, </i>Donald
Trump’s net worth today in $3.2 billion dollars. In his four years as President
(2016-2020) he was the most powerful — and most famous — man in the world.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif">His high-on-the-hog lifestyle is
enviable. One passion is golf. He’s the owner of 16 golf resorts around the
world (12 Trump-owned golf properties in the United States, two in Scotland,
one in Ireland and one in the United Arab Emirates.) </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"><span style="font-size: large;">What’s
more, Donald Trump has built a following of millions who idolize him. Research
has found the majority of his “base” most likely is found among the 83.9 million households
scraping by paycheck-to-paycheck. They wake up every morning with a renewed
sense of dread.</span> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">They
feel betrayed by the system—the so-called “Establishment.” All had been raised
to believe “America is the greatest country on earth.” Their lifestyles would certainly
be better than their parents’, and they would earn more money. Instead, they
are struggling to pay bills and enslaved by credit card debt.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">These
are the forgotten Americans. The Establishment has let them down. Donald Trump
has remembered them and touched their deep heart’s core — giving them hope —
with a magical phrase:</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif"> </span></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbQWLXeXNlWC43yAo3M8X68c2Xo15lZSMDXc4Av7dJB-AN338MAUrQU0kzEuI5qESUMHJOnTRl6WmHujl9Gw_jo_N44n9tXC3BWa9n2FSbhp2q0YiR1KNOMtA4ZdLvinGK3TfZCViq-yw5aGYRVQUoWfL9X9xnOSwM8Oxcq_ePv8fbBZPyTMQq4nMC/s300/%232%20ILLUS.jpeg" style="font-family: verdana; margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="168" data-original-width="300" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbQWLXeXNlWC43yAo3M8X68c2Xo15lZSMDXc4Av7dJB-AN338MAUrQU0kzEuI5qESUMHJOnTRl6WmHujl9Gw_jo_N44n9tXC3BWa9n2FSbhp2q0YiR1KNOMtA4ZdLvinGK3TfZCViq-yw5aGYRVQUoWfL9X9xnOSwM8Oxcq_ePv8fbBZPyTMQq4nMC/w400-h224/%232%20ILLUS.jpeg" width="400" /></a></div><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif"><span style="font-size: large;">I can think of three other leaders in human
history that communicated a powerful vision of salvation and happiness. They
are: Jesus, Mohammad and Siddhartha Gautama (a.k.a. The Buddha.) Today, the four have 5.1 billion followers worldwide</span>.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span class="apple-converted-space"><b><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></b></span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto; text-align: center;"><b><span style="font-family: verdana; font-size: x-small;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"><span style="font-size: large;">Whatever the Outcomes,
No. 45 Is in a Bind.<br />He Needs Lawyers and
Money to Pay Them</span>.</span></span></span></b><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> <br /></span></span></span></p>
<p style="margin-bottom: 9.6pt; margin-left: .25in; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 9.6pt 0.25in; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">• <i>“</i></span></span><i><span face=""Verdana",sans-serif" style="color: #1d2228;"><span>Donald Trump is
reportedly having a difficult time finding lawyers to represent him in part
because they want to be paid,” New York Times political reporter Maggie
Haberman sniped Sunday. “You are seeing many fewer lawyers who are willing to
go out and speak for him and/or hitch their wagon [to him] and maybe not get
paid — which is a big thing,” Haberman told host Abby Phillip on CNN’s “Inside
Politics.”<br /><a href="https://www.yahoo.com/news/trump-having-hard-time-finding-022617587.html">https://www.yahoo.com/news/trump-having-hard-time-finding-022617587.html</a><br /></span></span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 0.25in; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span class="apple-converted-space"><b><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></b></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 0.25in; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"><span style="font-size: large;">• <i>“The Trump Files: Trump’s Long History
of Getting Sued by His Own Lawyers.”<br />
</i>—Max J. Rosenthal, Mother Jones</span><br /></span></span><span style="font-size: small;"><a href="https://www.motherjones.com/politics/2020/08/trump-files-time-trumps-lawyers-sued-trump/">https://www.motherjones.com/politics/2020/08/trump-files-time-trumps-lawyers-sued-trump/</a></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: .25in; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 0.25in; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif">As a result of Trump’s battles with
lawyers over many years, no top-level, world-class attorney will go near him
with a pair of ten-foot tongs. He has to settle for lesser lights with little
experience on the international stage. In <span style="color: black; mso-themecolor: text1;">February 2022 I stumbled on Trump’s recent addition to his legal team,
38-year-old Alina Habba, Managing Partner of Habba, Madalo & Associates LLP
based in Bedminster, New Jersey (site of one of Donald Trump’s U.S. Golf
properties).</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZQbUPphJQneNJ0jOHHshho7483uDNdvlBd5xPVa9Dom9X6anp4UBOXorhpLd-9-BWZhwu8LDEWhpuiD7cL4p0ohV4d6m4Rl9Og9sY_GVgeh6Al8wJi6Ir9tMwJVrqOs7zBob53GMw31FJkFA6A5A40KJgpNgcXZRJVtyplLqZxUW4WjnbcJRbSkPb/s274/%233%20ILLUS.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="274" data-original-width="184" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZQbUPphJQneNJ0jOHHshho7483uDNdvlBd5xPVa9Dom9X6anp4UBOXorhpLd-9-BWZhwu8LDEWhpuiD7cL4p0ohV4d6m4Rl9Og9sY_GVgeh6Al8wJi6Ir9tMwJVrqOs7zBob53GMw31FJkFA6A5A40KJgpNgcXZRJVtyplLqZxUW4WjnbcJRbSkPb/w269-h400/%233%20ILLUS.jpeg" width="269" /></a></span></span></div><p></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;">Alina Habba</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">Check
out my blog post on Habba:</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: small;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"><span> </span></span><a href="http://dennyhatch.blogspot.com/2022/03/147-lawyers-resume.html"><span face=""Verdana",sans-serif">http://dennyhatch.blogspot.com/2022/03/147-lawyers-resume.html</span></a></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">From Habba’s CV:</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><i><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">“Alina
Habba is 39-years old and “has experience in many areas of litigation
including, but not limited to, corporate litigation and formation, commercial
real estate (transactional and litigation), family law, the financial services
industry and construction-related matters.” </span></i></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">In
short, this seems to be scant experience for dealing with the complex life,
wondrous lifestyle and wild activities of the former president.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">Reviews of Alina Habbas’s Work</span></b></span></p>
<p class="MsoListParagraphCxSpFirst" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 31.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><i><span face=""Verdana",sans-serif" style="background: white; color: black;">• “U.S.
District Judge Donald M. Middlebrooks of Southern Florida, who<span class="apple-converted-space"> threw out </span><span> </span>the suit in September, said in a scathing
46-page ruling that Trump, his lead attorney Alina Habba, and her law firm were
jointly liable for $937,989.”</span></i></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 31.5pt; mso-add-space: auto; text-align: justify;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="background: white; color: black;">—Charisma Madarang, Rolling Stone</span></span></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 31.5pt; mso-add-space: auto; text-align: justify;"><span style="font-family: verdana; font-size: small;"><a href="https://www.rollingstone.com/politics/politics-news/judge-sanctions-trump-lawyer-1-million-1234664656/"><span face=""Verdana",sans-serif" style="background: white;">https://www.rollingstone.com/politics/politics-news/judge-sanctions-trump-lawyer-1-million-1234664656/</span></a></span></p>
<p class="MsoListParagraphCxSpLast" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 31.5pt; mso-add-space: auto; text-align: justify;"><span style="font-family: verdana; font-size: x-small;"><span class="MsoHyperlink"><span face=""Verdana",sans-serif" style="background: white;"><span style="text-decoration: none;"> </span></span></span></span></p>
<h1 class="MsoNormal" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 31.5pt; mso-add-space: auto; text-align: left;"><span style="font-family: verdana; font-size: large; font-weight: normal;"><span face=""Verdana",sans-serif" style="background: white; color: #283741;">• <i>And </i></span><i><span face=""Verdana",sans-serif">the lawsuit<span style="background: white; color: #283741;"> alleges that Habba earlier this year lost her cool when
she suffered a legal defeat to New York Attorney General Letitia James, who is
Black—angrily shouting, “I hate that Black bitch!”</span></span></i></span></h1>
<h1 class="MsoNormal" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 31.5pt; mso-add-space: auto; text-align: left;"><span style="font-family: verdana; font-size: large; font-weight: normal;"><span face=""Verdana",sans-serif" style="background: white; color: #283741;">—Jose
Pagliery, Daily Beast</span></span></h1>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 31.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: small;"><a href="https://www.thedailybeast.com/donald-trumps-defense-lawyer-alina-habba-sued-by-employee-for-yelling-n-word"><span face=""Verdana",sans-serif">https://www.thedailybeast.com/donald-trumps-defense-lawyer-alina-habba-sued-by-employee-for-yelling-n-word</span></a></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">What Triggered This Blog Post?</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">I
woke up one morning last week thinking about Trump’s predicament—the sudden
recent coalescence of the myriad lawsuits, DOJ rumblings and multiple grand
jury activities vis-à-vis Donald Trump. He would need money — tons of it —<span> </span>to pay his legal bills. Pots and pots of
dough.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">What
if somebody called and asked me to consider writing copy for Donald Trump’s
Legal Defense Fund? Absolutely not. For openers, the odds are that I would get stiffed:</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></p>
<h1 style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: -4.5pt; margin-top: 3.0pt; margin: 3pt -4.5pt 0in 31.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large; font-weight: normal;"><span face=""Verdana", sans-serif" style="color: #303030;">• <i>“Donald Trump casts
himself as a protector of workers and jobs, but a USA TODAY NETWORK
investigation found hundreds of people – carpenters, dishwashers, painters,
even his own lawyers – who say he didn’t pay them for their work.</i></span></span></h1>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 31.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: #303030;">—Steve Reilly, USA TODAY</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 31.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: small;"><span face=""Verdana",sans-serif"><a href="https://www.usatoday.com/story/news/politics/elections/2016/06/09/donald-trump-unpaid-bills-republican-president-laswuits/85297274/">https://www.usatoday.com/story/news/politics/elections/2016/06/09/donald-trump-unpaid-bills-republican-president-laswuits/85297274/</a></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 31.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 31.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">• </span><i><span face=""Verdana",sans-serif" style="color: #3a3a3a;">A certain commander in
chief has a long history of being accused of screwing over the little guy<span class="apple-converted-space"> </span></span></i></span></p>
<h1 style="margin-bottom: 15.0pt; margin-left: 31.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 15pt 31.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span class="apple-converted-space" style="font-size: large; font-weight: normal;"><span face=""Verdana", sans-serif" style="color: #3a3a3a;">—Jeff
Spross, The Week</span></span><a href="https://theweek.com/articles/783976/brief-history-trumps-smalltime-swindles"><span face=""Verdana", sans-serif"><br /><span style="font-weight: normal;"><span style="font-size: small;">https://theweek.com/articles/783976/brief-history-trumps-smalltime-swindles</span></span></span></a></span></h1>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif">Donald Trump’s Future</span></b></span></p><p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif"> </span></b></span></p><p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif"></span></b></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGJS8_JAJvLw3Tr6sHwfhcZwsu-_snThPw86d9N9aB9rf0heYHvvFhsm1zchdhKX3zb0SOfL-eMZYIHd7RCBF5EcicEobwFyqsqnFLa9TcQtdJuZSb8hDCmr_eFVO0DvPinV41WdjajcfbXQPJJreOSnampV2fqfOUHUnnM6txeSOVtvD6PjRbUNZl/s306/%233A%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="251" data-original-width="306" height="328" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGJS8_JAJvLw3Tr6sHwfhcZwsu-_snThPw86d9N9aB9rf0heYHvvFhsm1zchdhKX3zb0SOfL-eMZYIHd7RCBF5EcicEobwFyqsqnFLa9TcQtdJuZSb8hDCmr_eFVO0DvPinV41WdjajcfbXQPJJreOSnampV2fqfOUHUnnM6txeSOVtvD6PjRbUNZl/w400-h328/%233A%20ILLUS.png" width="400" /></a></span></b></span></div><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif"> </span></b></span><p></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif">Facing
a blizzard of criminal and civil actions against him — coupled with his
inability to get exceptional legal help — The Donald should not fare well. My bet: facing gargantuan fines Trump
will likely vanish, opting to spend the the rest of his days in luxury as a fugitive rather than a jailbird. Where to? The world is Trump’s oyster. Below is a map of
countries (in brown) that do not have an extradition treaty with the U.S.</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEvN1QXPTHQ7R3SD8UjnaHf9gc3sjjAc53z4y73bWadJzhWLwogljbl61N8RSJgkBqSxFtF9a6BIENxDe6PblQftWnWa-mOYpwwR7JcByh5_tL4vGPU-LJu4TLJwgAQf1V0eZFosTZudHQ3R6hh5EI4hThUaiPTPPGePc_MwTXZKRCWkxkQuSw5fPk/s409/%234%20ILLUS.png" style="font-family: verdana; margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="331" data-original-width="409" height="518" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEvN1QXPTHQ7R3SD8UjnaHf9gc3sjjAc53z4y73bWadJzhWLwogljbl61N8RSJgkBqSxFtF9a6BIENxDe6PblQftWnWa-mOYpwwR7JcByh5_tL4vGPU-LJu4TLJwgAQf1V0eZFosTZudHQ3R6hh5EI4hThUaiPTPPGePc_MwTXZKRCWkxkQuSw5fPk/w640-h518/%234%20ILLUS.png" width="640" /></a></div>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="color: red;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">Takeaways to Consider</span></b></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">• At
what point will Donald Trump be deemed a flight risk?</span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">• Does Donald Trump’s claim </span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"><span class="apple-converted-space">hold water </span></span></span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">that DOJ’s persecution of him is a <span class="apple-converted-space">political vendetta? Well…<span> </span>uh… didn’t Trump (in league with Mitch
McConnell) cost Merrick Garland his seat on the Supreme Court — a glorious
career capstone, cushy sinecure and a life with national approbation? You be
the judge.</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 22.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 22.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></span></p>
<p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">###</span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></span></p>
<p class="MsoNormal" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: -4.5pt; margin-top: 0in; margin: 0in -4.5pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span class="apple-converted-space"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">Word count: <span> </span>1647</span></span></span></p><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
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{margin-bottom:0in;}</style></span>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com0tag:blogger.com,1999:blog-3872537973078213619.post-74724603731593725042023-02-15T08:18:00.024-05:002023-10-30T10:17:25.446-04:00#181 Junk Journalist<p><span style="font-family: verdana;"><span style="font-size: xx-small;"><span> </span></span></span>
</p><p class="MsoNormal" style="margin-right: 18.05pt; text-align: justify;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif">#181 Blog Post – Thursday, February 16,
2023</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt;"><span style="font-family: verdana;"><span style="font-size: medium;"><span face=""Verdana",sans-serif"><a href="http://dennyhatch.blogspot.com/2023/02/181-junk-journalist.html"> http://dennyhatch.blogspot.com/2023/02/181-junk-journalist.html</a></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt;"><span style="font-size: large;"><span style="font-family: verdana;"><span><b><span face=""Verdana",sans-serif">Posted by Denny Hatch</span></b></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><b><span face=""Verdana",sans-serif"><span> </span></span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt;"><span style="font-size: x-large;"><span style="font-family: verdana;"><b>The New York Times New Junk Journalist</b></span></span><br /></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><b><span face=""Verdana",sans-serif"> </span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrhSHAkeLFn0n67g8_zPzwl97OKfYBhyFhz34J0yQmnG2GTT-AL8Ym7JwcNFaDa9Os1uXrINdPtL5NCOMO89UEhFrUw1drDa8pAcVXSrhuEqatoai4YiVsegy6YXWGgUmi5HObcUkeO9sKKAComc_vMbmBFoSE5BtAH4O7Z7OnYsYU4_Q7uP6tZBU8/s632/%231%20ILLUS.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="198" data-original-width="632" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrhSHAkeLFn0n67g8_zPzwl97OKfYBhyFhz34J0yQmnG2GTT-AL8Ym7JwcNFaDa9Os1uXrINdPtL5NCOMO89UEhFrUw1drDa8pAcVXSrhuEqatoai4YiVsegy6YXWGgUmi5HObcUkeO9sKKAComc_vMbmBFoSE5BtAH4O7Z7OnYsYU4_Q7uP6tZBU8/w640-h200/%231%20ILLUS.png" width="640" /></a></div><br /><p align="center" class="MsoNormal" style="margin-right: 18.05pt; text-align: center;"><br /></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif"> When a reporter from The New York
Times sends me an email, I take notice. When her invitation is for me to send
her “bad ads,” I am stopped cold. What is a “bad ad” (other than two words that
rhyme)?</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif">I can’t judge whether advertising is
good or bad. Advertising judges me.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif">If an ad — digital, print, direct mail
or TV — is repeated over and over again, it’s ipso facto
a good ad. In the immortal words of Dorothy Kerr, circ
director of US News & World Report: “If an offer keeps coming in over and
over again, it’s obviously profitable. Study it and <i>STEAL SMART</i>.”</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><span><b><span face=""Verdana",sans-serif">What Constituted
a Bad Ad in Those Salad days?</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif">My first job in direct marketing was
in 1961. The industry association was the DMA — The Direct Mail Marketing
Association. Back then Direct Marketing was Direct Mail — intimate personal
me-to-you communications retrieved in the privacy of your mailbox. </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><b><span face=""Verdana",sans-serif"> </span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif">Direct mail was the dominant
advertising medium — far bigger than ads in newspapers, magazines, TV or telemarketing. America’s
mailboxes were stuffed with direct mail. Direct mail was the aristocrat of advertising.<br /></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif">Direct mail also saved (and is saving)
the Postal Service. Without direct mail advertising revenue, the USPS would be
plum outta business. </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif">In those days, the definition of a
“bad ad” was a direct mail package that was sent to the wrong person. </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif">At some point direct mail got the
good-natured nickname of “junk mail." </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">The Direct Mail Marketing Association under
founder Henry “Pete” Hoke and his committee chairs hated the term “junk mail.” For a
number of years, the DMA bigwigs threatened perdition and even lawsuits against
any person or company that used the term “junk mail” in an article or speech.
No kidding.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 18.05pt; text-align: center;"><span style="font-family: verdana; font-size: large;"><span><b><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">A
Quickie Aside.</span></b></span></span></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-right: 18.05pt;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;">The wittiest and most fun copywriting team of
all time was the legendary Bill Jayme and his designer partner, Heikki
Ratalahti. One time Bill and I compared notes and discovered we both adored the
term ”junk mail.” What’s more, we both loved using the term because it pissed
people off.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Jayme expressed his real feelings about “junk mail” in an
interview he did for my <i>WHO’S MAILING WHAT! </i>newsletter many
years ago. Jayme said:</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><i><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> “I
don't understand why the industry hates the term junk mail. </span></i></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><i><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> <span style="font-size: large;"> “I
love it. </span></span></i></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><i><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> “After
all, antique dealers <b>love</b> junk shops. Old car
enthusiasts <b>love</b> junk yards. Until a few years ago, Wall
Street <b>loved</b> junk bonds. Who among us doesn't <b>love</b> to
head for the beach house with a pile of junk fiction? And what's a Hong Kong
fisherman without his <b>beloved</b> junk? </span></i></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><i><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> “Junk
is a wonderful word. </span></i></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><i><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> “Of
course, in Heikki's and my case, we spell it “junque.”</span></i></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><i><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></i></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><a href="http://dennyhatch.blogspot.com/2020/01/81-junk-mail-pr-campaign.html"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">http://dennyhatch.blogspot.com/2020/01/81-junk-mail-pr-campaign.html</span></a><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></b></span></span></p><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: xx-small;"><span><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></b></span></span></p><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">Okay, Back to the New York Times New Junk
Journalist</span></b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"><br />Google “Tiffany Hsu” and here’s what comes up:</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-size: large;"><span style="font-family: Calibri;"><span><span><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-family: Arial;">“Tiffany is currently a<span class="apple-converted-space"> </span></span><b><span face=""Verdana",sans-serif" style="color: #202124; mso-bidi-font-family: Arial;">reporter
focusing on disinformation for The New York Times</span></b><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-family: Arial;">. She holds an MBA and journalism master's degree from
Columbia University. She was previously an award-winning California economy
reporter at the Los Angeles Times</span><span face=""Verdana", sans-serif" style="background: white; color: #202124;">.”</span></span></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">What Was The New York Times<i> </i>Thinking???</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">•<b> </b>Why was an “award-winning California economy
reporter" handed the prestigious New York Times advertising beat? Has she read David Ogilvy? Vic Schwab?
Joan Throckmorton? Eugene Schwartz? Joe Sugarman? Dick Benson? Drayton Byrd? Bob Bly? Rosser Reeves? Denny Hatch? Does she know the meaning of CPM, CPO,
allowable cost-per-order? Has she ever written and designed an ad? What are her
criteria for passing judgment on a “good ad” or a “bad ad”?</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">• In short, Tiffany Hsu doesn’t seem to have the creds to know squat
about advertising.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">• Why would The New York Times — with $110 million
in advertising revenue — hire “an award-winning California economy reporter” to
create a worldwide Let’s-Dump-on-Advertising Grievance Association among its 9.3 million
subscribers and millions more outsiders?<span>
</span></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">Here’s This California Economy Expert Pontificating About Advertising<br /></span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">“If you are encountering more unwanted
ads, please share them with me. I am a reporter at The New York Times, focusing
on misinformation, with years spent covering media and marketing. Bad ads can
be a sign of many things: a weakening economy, a shift in priorities for social
media companies, even a bolder push by malicious actors to indoctrinate
consumers. Your experiences can help us understand the factors at play.”</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">“Huh?” <br /></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><b><span face=""Verdana",sans-serif" style="background: white; color: black; mso-themecolor: text1;"> </span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span face=""Verdana",sans-serif" style="background: white; color: black; mso-themecolor: text1;">Another Tiffany Hsu
pronouncement in the <i>Times:</i></span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif">“Recent ads on
Twitter, as described by users, have made the platform feel like a tabloid
magazine or the haunting ground of<span class="apple-converted-space"> </span></span><a href="https://www.nytimes.com/2021/07/29/business/ron-popeil-dead.html"><span face=""Verdana",sans-serif" style="border: 1pt windowtext; mso-border-alt: none windowtext 0in; padding: 0in;">Ron Popeil</span></a><span face=""Verdana",sans-serif">, the inventor of wares people didn’t
know they needed including the Veg-O-Matic, the Ronco Electric Food Dehydrator
and the Inside-the-Shell Egg Scrambler...”</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><b><i><span face=""Verdana",sans-serif" style="background: white; color: black; mso-themecolor: text1;"> </span></i></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="background: white; color: black; mso-themecolor: text1;">Are you kidding me?<i> RON POPEIL WAS ONE OF THE GREATEST!!!</i></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><a href="http://dennyhatch.blogspot.com/2020/02/85-americas-two-greatest-tv-pitchmen.html"><span face=""Verdana",sans-serif" style="color: #954f72;">http://dennyhatch.blogspot.com/2020/02/85-americas-two-greatest-tv-pitchmen.html</span></a></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="background: white; color: #363636;"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span face=""Verdana",sans-serif" style="background: white; color: #363636;">Tiffany’s Challenge to Us N.Y. Times Readers</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><i><span face=""Verdana",sans-serif" style="background: white; color: black; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;">“Have you
noticed more unwelcome ads (for example, irrelevant, repetitive, misleading) on
social media lately?</span></i><span class="css-q59lwv-asterisk"><b><i><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-bidi-font-family: "Times New Roman"; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;">”</span></i></b></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;">Let’s parse the three words that Tiffany claims constitute
“unwelcome”:</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;">Irrelevant, Repetitive, and Misleading:</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;">“Irrelevant.”</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;"><span style="font-size: large;">Peggy & I sold our big car four years ago. Public
transportation in Philly is free to seniors. Our parking garage, gas, insurance
and repairs cost us oh… maybe $8,000 a year. That’s a lot of Ubers and taxis
delivering us to a lot of front doors and tips to the food delivery folks from
Acme, Wegman’s and Little Italy Pizzeria. Yes, I think you’ll agree that for Peggy
and me, “automobile ads are indeed irrelevant.” But, Hey! I don’t find car ads
“unwelcome.” I love 'em! I’m delighted to learn about new models, see glorious photographs of them and know about the five-
and six-figure prices reckless polluters are happily paying. (Exception of course, EVs.)</span> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;">“Repetitive.”</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;">Nobody remembers an ad once. One has to see an ad multiple times
before the message sinks in. I can’t count the number of times a day on TV that
I get hit with the emu’s theme song, “Liberty, Liberty, Liberty… only pay for
what you need.” In short, repetition is an essential element in all advertising.
</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;">“Misleading.”</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;">How can you know it’s misleading unless you’ve
tried the product or service? Does it live up to the promises in its ads? If
not, did you ask for your money back? Did you get a response? Or — as with the
airlines these days when they cancel your flight last minute — did they keep your
money? In short, how can you instantly know an ad is “misleading” unless you’ve
been misled by that advertiser?</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 18.05pt;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;">What Ads Do I Find Unwelcome?
Here’s an instant classic I can’t wait to share with you.</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><b><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;"> </span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;">=
= = = = = = = = = = = = = = = = = =</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"></span></b></span></span></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-99xJy3KikMzJiKhDx5Ya99wZ7CkDSoQ_5O_icw23s3M63X1qVHLU-nestNNgF_hwu1scJJy87JkUEuLsK_lwMSjl9HZ3--J0K7m4KWHRTLaPA4Bh_X-ut0R7YHaG2NGMpRla-yr5brZIwTlNNo5RxPD9aSIuPqBNchfuGVSeZeH0vMBYd0tvII_R/s745/%232%20ILLUS*.png" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="745" data-original-width="534" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-99xJy3KikMzJiKhDx5Ya99wZ7CkDSoQ_5O_icw23s3M63X1qVHLU-nestNNgF_hwu1scJJy87JkUEuLsK_lwMSjl9HZ3--J0K7m4KWHRTLaPA4Bh_X-ut0R7YHaG2NGMpRla-yr5brZIwTlNNo5RxPD9aSIuPqBNchfuGVSeZeH0vMBYd0tvII_R/s16000/%232%20ILLUS*.png" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><br /></td></tr></tbody></table><p></p><p align="center" class="MsoNormal" style="text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="border: 1pt windowtext; color: black; mso-border-alt: none windowtext 0in; mso-themecolor: text1; padding: 0in;">=
= = = = = = = = = = = = = = = = = =</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><b><span face=""Verdana",sans-serif"> </span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><span><b><span face=""Verdana",sans-serif">Takeaways to Consider</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif">• No kidding.
The above is what I received this past Saturday. Verbatim.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif">• If you want
to pursue the work of Tiffany Hsu, here are links in recent issues of The New
York Times.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal"><span style="font-family: verdana; font-size: medium;"><span><a href="https://www.nytimes.com/2023/02/11/business/have-you-noticed-more-bad-ads-online-we-want-to-see-them.html"><span face=""Verdana",sans-serif">https://www.nytimes.com/2023/02/11/business/have-you-noticed-more-bad-ads-online-we-want-to-see-them.html</span></a></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: large;"><a href="https://www.nytimes.com/2023/02/11/technology/bad-digital-ads.html"><span face=""Verdana",sans-serif">https://www.nytimes.com/2023/02/11/technology/bad-digital-ads.html</span></a> </span></span></p><p class="MsoNormal"><span style="font-family: verdana; font-size: xx-small;"><span> </span></span></p><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: large;">• Forget about award-winning advertisements.</span></span></p><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: large;">"Awards are like hemorrhoids. Every old asshole gets one.</span></span></p><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: large;"> —</span><span style="font-size: large;"><span style="-moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; caret-color: rgb(77, 81, 86); display: inline; float: none; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">François</span></span><span style="font-size: large;"> Ozon, "Swimming Pool" </span><br /></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;"></span></span><span style="font-family: verdana;"><span style="font-size: xx-small;"></span></span><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif">• In the
words of my very first boss in business, Henry Castor: “God protect us from
amateurs!”</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><span><b><span face=""Verdana",sans-serif">###</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><b><span face=""Verdana",sans-serif"> </span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif">Word count:
1722</span></span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></b></span></span></p><br /><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span><p><span style="font-family: verdana;"><style>@font-face
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{page:WordSection1;}</style></span></p>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com6tag:blogger.com,1999:blog-3872537973078213619.post-33732216659883068422023-02-08T08:58:00.019-05:002023-10-30T10:12:40.858-04:00#180 FDR Communicator<p><a href="http://dennyhatch.blogspot.com/2023/02/180-blog-post-wednesday-february-8-2023.html"><span style="font-size: medium;">http://dennyhatch.blogspot.com/2023/02/180-blog-post-wednesday-february-8-2023.html </span></a></p><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><b><span face=""Verdana",sans-serif"><span style="font-size: large;"> </span></span></b></span></span></p><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><b><span face=""Verdana",sans-serif"><span style="font-size: large;">#180 Blog Post – Wednesday, February 8, 2023</span><br /></span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><b><span face=""Verdana",sans-serif"> </span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif">Posted by Denny Hatch</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><b><span face=""Verdana",sans-serif"> </span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="margin-bottom: 0in; margin-left: .5in; margin-right: 35.15pt; margin-top: 0in; margin: 0in 35.15pt 0in 0.5in; mso-add-space: auto; text-align: center;"><span style="font-family: verdana;"><span style="font-size: x-large;"><b><span face=""Verdana", sans-serif">The
Greatest Communicator <br />
In the History of the World</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><b><span face=""Verdana",sans-serif"> </span></b></span></span></p><span style="font-size: xx-small;">
</span><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><span style="font-size: xx-small;"><b></b></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaBEx8tldI2tnkcD9bH17_-txZF_71YKv1s-VfNjI_LV3RsAwfikGYi4umgs7M6aV4BqLlwLZdmZCVicovJZhAVhecpAeCcq-NCZt7Z71-oiK1uJuZp2aPZJIP7-q5ymwOZMWMoR1tFHJ2uyVBCukW8slJFLbPz4zoxGnK7CnEuvcMMMFpR2Av2t2v/s2190/%231%20ILLUS%20.JPG.webp" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1232" data-original-width="2190" height="362" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaBEx8tldI2tnkcD9bH17_-txZF_71YKv1s-VfNjI_LV3RsAwfikGYi4umgs7M6aV4BqLlwLZdmZCVicovJZhAVhecpAeCcq-NCZt7Z71-oiK1uJuZp2aPZJIP7-q5ymwOZMWMoR1tFHJ2uyVBCukW8slJFLbPz4zoxGnK7CnEuvcMMMFpR2Av2t2v/w640-h362/%231%20ILLUS%20.JPG.webp" width="640" /></a><span style="font-size: xx-small;"><b></b></span></div><span style="font-size: xx-small;"><b><span face=""Verdana",sans-serif" style="mso-no-proof: yes;"></span></b><b><span face=""Verdana",sans-serif"></span></b></span><p></p><span style="font-size: xx-small;">
</span><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><span style="font-size: large;"><span style="font-family: times;"><b>No One (Before
or Since) Reached as Many People on</b></span></span></p><span style="font-size: xx-small;"><span style="font-family: times;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><span style="font-size: large;"><span style="font-family: times;"><b>An
Intimate, One-to-one Basis as Franklin D. Roosevelt</b></span></span></p><span style="font-size: xx-small;">
</span><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><span style="font-size: xx-small;"><b><span face=""Verdana",sans-serif"> </span></b></span></p><span style="font-size: xx-small;">
</span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-size: large;"><b><span style="font-family: "Times New Roman", serif;">PHILADELPHIA. WEDNESDAY,
FEBRUARY 8, 2023.</span></b></span></p><span style="font-size: large;">
</span><h3 style="margin: 0in;"><span style="font-size: large;"><i><span style="font-weight: normal;">[The
President] “</span></i><i><span style="color: black; font-weight: normal;">shall
from time to time give to the Congress Information of the State of the Union,
and recommend to their Consideration such Measures as he shall judge necessary
and expedient.”</span></i></span></h3><span style="font-size: large;">
</span><h3 style="margin: 0in;"><span style="font-size: large;"><span style="color: black; font-weight: normal;">—U.S.
Constitution, Article II, Section 3</span></span></h3><span style="font-size: x-small;">
</span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></p><span style="font-size: x-small;">
</span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"><span style="font-size: large;">Last evening Peggy and I spent three-plus
hours in front the TV. We had the
equivalent of front row seats in the House of Representatives chamber in the U.S.
Capitol. We watched the raucous, rude and crude assemblage of 1000+ politicians,
stone faced garishly costumed military bigwigs and black-robed Supremes alongside
guests, dignitaries, fans and fanatics plus the 535 politicians popping up and
down like hoppy toads to applaud, shout encouragement, boo, hiss and heckle.</span> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">This was followed by the usual free-for-all
media circus where wildly overpaid smarty-pants television personalities jostled
for attention so they explain to us what we really saw, what the President
really meant and what conclusions we should really draw.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">After a full hour-plus of distractions,
disruptions and hysteria I went to bed unable remember a single word that Joe
Biden said about anything.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif">The Net
Result</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: large;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">Joe <span style="color: black; mso-themecolor: text1;">Biden’s 2023</span><span style="color: red;"> </span>State
of the Union address last night <span style="color: black; mso-themecolor: text1;">reached</span><b><span style="color: red;"> 38.2 million viewers — a pathetic 11.4% of the US population
</span></b>of 332.4 million. Yes, Folks, bloody pathetic!)</span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif">Contrast
this with…</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: large;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">FDR’s March 12, 1933, Fireside Chat
No. 1 on network radio (explaining the 1933 Banking Crisis) reached<b> <span style="color: red;">61.3 million listeners — a whopping 45.5% of the US
population</span></b><span style="color: red;"> </span>of 134.9 million.)</span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><s><span face=""Verdana",sans-serif"><span style="text-decoration: none;"><br /></span></span></s></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif">How FDR Quietly
Shared His<br />Vast Knowledge with Millions.</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: large;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">During his 12 years as President, Franklin
D. Roosevelt reached a huge swath of the population. His main platform was a
series of 30 folksy radio broadcasts running 11 to 44 minutes. CBS newsman Bob
Trout dubbed these talks “fireside chats.” This evoked the image of FDR sitting
by himself in front of a friendly hearth with cracking flames. Radio is voice
only. As a listener you could imagine he was <i>talking directly to you alone</i>
almost as though you were on the telephone together.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"><span style="font-size: large;">When the president signed off, the
listener could sit quietly and ponder his words and ideas. No interruption by a
panel of know-it-all TV personalities out-shouting each other for our attentio</span><span style="font-size: large;">n.</span></span></span></span></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"><span style="font-size: large;">Was radio an effective way to
communicate with voters?<b><span style="color: red;"><span> </span>Franklin Roosevelt was
was elected by Landslides four times.</span></b></span></span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif">FDR’s Wildly Successful Presidency</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: large;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">• First elected in 1932, he assumed the
office amidst the Great Depression — the worst economic disaster in the history
of the country. Americans were scared to death. </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">• Roosevelt — in person and on radio —
was the ultimate salesman — always ebullient, perpetually positive and
believable.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";">Roosevelt
was a “Method Marketer.” He was able to get inside the heads of the people he
wanted to reach, think how they thought, and intuitively know just how to say
what they wanted to hear.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";">Before
he went live on the air with a Fireside Chat he would meditate — go into a
reverie and envision a small family huddled around the kitchen radio waiting to
hear his message. </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";">FDR
had a magnificent voice — rich, warm and ringing like a loving father. </span></span></span></p><span style="font-family: verdana;"><span style="font-size: large;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";">To
sell his myriad programs/wares he treated everybody as an adult with respect.
He tackled complex ideas and explained them, so they became completely
understandable, beneficial — and desirable.</span></span><span face=""Verdana",sans-serif"><br />
<br />
<span style="font-size: large;">• Under his masterful leadership he came up with the “New Deal” for America.
Out of FDR’s extraordinary brain—in cahoots with his brilliant associate, Harry
Hopkins —<span> </span>he launched the dizzying
blizzard of “Alphabet Agencies” and relief programs (a number of which are
around today). Among them: CCA, CWA, WPA, NRA, TVA, SEC, HOLC, USHA, PWA, NYA,
NLRB, 20 new dams. By golly, he pulled it off! The Depression was licked by 1940
and America was back on the road to glorious prosperity</span>!</span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"><span style="font-size: large;">• Oops… Whereupon December 7, 1941,
the Japs launched their sneak attack on Pearl Harbor. They sank four
battleships, killed 2,403 Americans and wounded another 1,178. Four days later
Germany declared war on the U.S.</span> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">• Suddenly with World War II we were
up to our necks in alligators all over again. You betcha Americans wanted to
hear what this extraordinary president had to say about how he was going to
save the country and the world. (Which he did!)<br /></span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"><span style="font-size: large;">• They didn’t want him orating to a
crowd. They wanted to be spoken to personally, intimately and thoughtfully.
Throughout his presidency he delivered 30 Fireside Chats</span>.</span></span></span></p><span style="font-size: x-small;">
</span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span><b><span face=""Verdana",sans-serif"><span> </span></span></b></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdyZggP9vDOlWvHRlSdY7-h3Uc6SAiLqusFFFU26f-Rx1C6UEJTXyr19PUnVlTjNC4yN8hfty_MJZ-iNV1GrYFruV27YcutEEb73dtHuDlx4qYfhbVKVZixNefV_3naUp56R0D0TTHmUd802EakBZKOx9K7ECA-LW2xy0Sf0YFXNxPz7j1WdbY5CIN/s550/%232%20ILLUS.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="352" data-original-width="550" height="410" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdyZggP9vDOlWvHRlSdY7-h3Uc6SAiLqusFFFU26f-Rx1C6UEJTXyr19PUnVlTjNC4yN8hfty_MJZ-iNV1GrYFruV27YcutEEb73dtHuDlx4qYfhbVKVZixNefV_3naUp56R0D0TTHmUd802EakBZKOx9K7ECA-LW2xy0Sf0YFXNxPz7j1WdbY5CIN/w640-h410/%232%20ILLUS.jpg" width="640" /></a></div><br /><p></p><span style="font-size: x-small;">
</span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";"> </span></span></p><span style="font-size: large;">
</span><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";">Let Me Share with You Two Fascinating Stories.</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";"> </span></span></span><span style="font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";"><span> </span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0OKVoqI8OSBvhGc13_AA1kEfiI0I8VIjQpV_cMSTTihnPXatZ4chJdxWky6sRmZA-jAY5poBYd558aoUz5IuEBsYxvXs-FgVdXgJN2kDDbSvD0B_JWf0frOoipHD--3VjM9h6PqNt8KSYE4wYomWPFnTy_ZfQifEqEFOLfw7meCv4PYPX5ZCfhhVx/s311/%233%20ILlua3-Mile%20Island-Air%20View.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="162" data-original-width="311" height="333" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0OKVoqI8OSBvhGc13_AA1kEfiI0I8VIjQpV_cMSTTihnPXatZ4chJdxWky6sRmZA-jAY5poBYd558aoUz5IuEBsYxvXs-FgVdXgJN2kDDbSvD0B_JWf0frOoipHD--3VjM9h6PqNt8KSYE4wYomWPFnTy_ZfQifEqEFOLfw7meCv4PYPX5ZCfhhVx/w640-h333/%233%20ILlua3-Mile%20Island-Air%20View.jpeg" width="640" /></a></span></div><span style="font-size: x-small;"><br /></span><p></p><span style="font-size: x-small;">
</span><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><span style="font-size: large;"><b><span style="font-family: "Times New Roman",serif;">The
View of Three Mile Island Nuclear Facility from<br />My Seat
on Allegheny Airlines in Early April 1977.</span></b></span></p><span style="font-size: x-small;">
</span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-size: x-small;"><b><span style="font-family: "Times New Roman",serif;"> </span></b></span></p><span style="font-size: x-small;">
</span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">At four in the morning of March 28,
1979, the Three Mile Island nuclear power plant near Harrisburg, Pennsylvania
was the scene of the first serious accident in the in the industry history. The
overheating problem was followed by a partial core meltdown. The release of
radioactive material covered a 20-mile radius causing the Pennsylvania Governor
Dick Thornburgh and the Nuclear Regulatory Commission to advise the evacuation
of pre-school age children and pregnant women. In all 140,000 people skedaddled
out of the area.<span> </span>It made national and
international headlines and scared the bejesus out of everybody who lived
anywhere near nuclear power.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">Etched in memory was the panicky phone
call I received from Joe Eby of Hershey ten miles from the accident. Peggy and
I used to run into Joe and Muriel—lovely people—at curling events. We curled
against them and socialized, but we never became close friends. Joe, a World
War II bomber pilot, who flew 37 missions over Germany, must have felt I was a
guy on the East Coast with perspective on the news whom he could talk to<i>.</i>
I think I calmed the Ebys down.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">At the time I was freelancing and
during the first week in April I flew to Harrisburg for a meeting with my
wonderful magazine client, the late Bob Doscher. On the flight out, I was
sitting in the last row of an Allegheny Airlines puddle jumper next to a young
woman who was an assistant manager of the nearest bank to the Three-mile Island
plant. While we were chatting, I glanced out the window and below me was the
notorious Three-mile Island atomic plant. I gawked. </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif">The lady
banker told me the story about how the </span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: large;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif">accident caused her bank to run out of cash.</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: large;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">It seems the depositors were country
folk did who not understand how banks worked. When queried in the aftermath
they said they honestly believed when they deposited money the bank would
immediately segregate it and store it the vault under their name, address and
account number The bank would keep it separated from all the other money in the
bank. When they heard about the meltdown, they were suddenly terrified their
money would be made radio-active by the Three Mile Island accident and they
would never get it back. Hence the run on cash.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">No kidding.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">I was gobsmacked. Harrisburg is a
state capital. Weren’t these sophisticated, knowledgeable people who understand
the basics of finance? <span> </span>Uh-uh.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif">This Same Problem Reared Its Head 50
Years Earlier.</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: large;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">On October 24, 1929, New York Stock
Market crashed, burned and failed to bounce back. The U.S. economy jerked along
for two years. By1933, John and Jane Lunchbox had had it. They lost total confidence
in the banking system. Fearful of losing their money, millions of Americans
emptied their bank accounts and stashed the cash under the mattress or buried
it in the back yard rather than risk it in the bank.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">Ergo: 9,000 banks failed in the
Depression losing $7 billion of deposits (the equivalent of $160 billion
today). </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">Whereupon on March 6, 1933, President
Roosevelt (a bare six days after he assumed office) issued the surprise Emergency
Banking Act (a.k.a. Executive Order these days) declaring a “Bank Holiday.” All
banks were ordered closed for business for 7 days. The result was mayhem, but
it worked. Banks stopped failing and the country climbed out of the Depression.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif">How Roosevelt Calmly Mansplained This Complex Problem to the American People. <br /></span></b></span></span></p><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><br /></p><span style="font-family: verdana;"><span style="font-size: large;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"><span style="font-size: large;">Franklin Roosevelt took to the radio
and delivered a great talk — his first Fireside Chat. He explained how banks
work — chapter and verse. He did not patronize his audience. He was an adult
speaking to adults. He calmed the waters. The “chat” was so effective that this
became the communications medium of choice.</span> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif">On YouTube:
FDR’s First Fireside Chat. <br />Listen and Be Dazzled.</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: x-small;">
</span></span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-size: x-small;">
</span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 49.5pt; margin-right: 35.15pt; margin-top: 0in; margin: 0in 35.15pt 0in 49.5pt; mso-add-space: auto;"><span style="font-size: x-small;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglCso3FRmJ3KNBcykBqi54AtwDNeVytI6FXTZyce8w-enQ5_4G524k9GyLe4zQRR7AMXKKkftLnJOArba44hd8qTePHTW9VEFOqlTuMiP7NWPXFfKR-2p8v0nQNYhEaJQcfUwakhAF0QADBI5JaN19_vHZh1J7aSXdvqx8mhfuGcUiIJvnCuTuZN94/s629/%234%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="513" data-original-width="629" height="522" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglCso3FRmJ3KNBcykBqi54AtwDNeVytI6FXTZyce8w-enQ5_4G524k9GyLe4zQRR7AMXKKkftLnJOArba44hd8qTePHTW9VEFOqlTuMiP7NWPXFfKR-2p8v0nQNYhEaJQcfUwakhAF0QADBI5JaN19_vHZh1J7aSXdvqx8mhfuGcUiIJvnCuTuZN94/w640-h522/%234%20ILLUS.png" width="640" /></a></span></div><span style="font-size: x-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-no-proof: yes;"></span></span><p></p><span style="font-size: x-small;">
</span><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><span style="font-size: medium;"><span face=""Verdana",sans-serif"><a href="https://www.youtube.com/watch?v=iipnhLTdh-0&t=26s">https://www.youtube.com/watch?v=iipnhLTdh-0&t=26s</a></span></span></p><span style="font-size: x-small;">
</span><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-size: x-small;"><span face=""Verdana",sans-serif"> </span></span></p><span style="font-size: x-small;">
</span><p align="center" class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto; text-align: center;"><b><span face=""Verdana",sans-serif">###</span></b></p>
<p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><b><span face=""Verdana",sans-serif"> </span></b></p>
<p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-size: large;"><span face=""Verdana",sans-serif">Word Count: 1447</span></span></p><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-size: large;"><span face=""Verdana",sans-serif"> </span></span></p><p class="MsoNormal" style="margin-right: 35.15pt; mso-add-space: auto;"><span style="font-size: x-large;"><span face=""Verdana",sans-serif" style="color: black; mso-themecolor: text1;"><span style="font-size: large;"><span style="font-family: verdana;"></span></span></span></span></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: left; vertical-align: baseline;"><br /></p><br /><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span><p><style>@font-face
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{page:WordSection1;}</style></p>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com0tag:blogger.com,1999:blog-3872537973078213619.post-43137724550197592942023-02-01T14:04:00.007-05:002023-10-30T10:20:32.009-04:00#179 Secret Documents<div style="text-align: left;"><a href="http://dennyhatch.blogspot.com/2023/02/179-secret-documents.html"><span style="font-size: large;"> http://dennyhatch.blogspot.com/2023/02/179-secret-documents.html</span></a>
</div><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-size: xx-small;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">#179 – Wednesday, 1 February 2023</span></b></span></span></span></p><span style="font-size: xx-small;">
</span><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-size: xx-small;"><b><span style="font-family: Helvetica; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span></b><span style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></span></p><span style="font-size: xx-small;">
</span><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-size: large;"><b><span style="font-family: Helvetica; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Posted
by Denny Hatch</span></b></span></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-size: large;"><b><span style="font-family: Helvetica; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> <br /></span></b></span></p><p class="MsoNormal" style="margin-left: 55.35pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-size: xx-small;"><b><span style="font-family: Helvetica; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></b></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-size: x-large;"><b><span style="font-family: Helvetica; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> A CATASTROPHIC FEDERAL<br />GOVERNMENT COCK-UP</span></b><b><span style="font-family: Helvetica; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></b></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-size: xx-small;"><span><b><span style="font-family: Helvetica; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></b></span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-size: large;"><span><b><span style="font-family: Helvetica; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Two Old Presidents and a National Archivist <br /></span></b></span></span></p><span style="font-size: xx-small;">
</span><p align="center" class="MsoNormal" style="margin-left: 55.35pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: xx-small;"><b><span style="font-family: Helvetica; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></b><span style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></span></p><span style="font-size: xx-small;">
</span><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: xx-small;"><span><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"></span></span></span></p><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJ5kTrAlEefNVd2XKPvSbrX-0e8uQ0n9KhZpjTHkpYtGNYuQipm3zvZ8T1-iE3iL0FoIRLfi1aMacel7OgATIhJPmIWnJHr9njfgLdNNH1EWT9y6gp5SADUAYv-gQZ9iV2KWGCK8vopfIKiMtFAtbabiN62QV5RsL6Y1iA7MfEsPof0eXDI9xBH3ev/s738/%231%20ILLUS%20Secret%20Cover.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="581" data-original-width="738" height="506" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJ5kTrAlEefNVd2XKPvSbrX-0e8uQ0n9KhZpjTHkpYtGNYuQipm3zvZ8T1-iE3iL0FoIRLfi1aMacel7OgATIhJPmIWnJHr9njfgLdNNH1EWT9y6gp5SADUAYv-gQZ9iV2KWGCK8vopfIKiMtFAtbabiN62QV5RsL6Y1iA7MfEsPof0eXDI9xBH3ev/w640-h506/%231%20ILLUS%20Secret%20Cover.png" width="640" /></a><span style="font-family: verdana; font-size: xx-small;"><span><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-size: xx-small;"> </span></span></span></span></span></span></span><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Okay,
you ask, why in the world is this blog — nominally devoted to direct marketing
headlines, copy, junk mail, space advertising, design and the mechanics of
e-commerce — concerned with a gawdawful failure of the U.S. Government?</span></span></span></div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></span></span></div><span style="font-family: verdana;"><span style="font-size: large;">
</span></span><p class="MsoNormal" style="margin-right: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Quite
simply the media — print, TV and e-commerce — are ecstatic about having a new
government piñata to flog unto death—the blizzard of highly sensitive Secret
and Top-Secret documents turning up in odd places — e.g., Donald Trump's Mar-a-Lago Florida resort and President Biden's old Veep's office in Washington DC. Or not turning up at all.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span style="mso-fareast-font-family: "Times New Roman";"> </span></span></span></p><span style="font-size: large;"><span style="font-family: verdana;"><span>
</span></span></span><p class="MsoNormal" style="margin-right: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: large;"><span style="font-family: verdana;"><span><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">The
main business of today’s media is a sick cycle of riling up audiences with angst
and anger in order to generate huge readership and high ratings that translate into ads,
obscene profits and deliriously happy shareholders.</span></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: large;"><span style="font-family: verdana;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">We are all direct marketers—a small cadre of conceptual thinkers,
business builders and problem solvers. Clients and customers can come to us, say, with
an idea for a product or service and we are paid to do a deep dive into our
life experiences that can make a new business come alive... and make it profitable.
Good for the client. Good for customers. Good for the economy. When a prospect
calls, our standard question is: “How can I help?”</span></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: large;"><span style="font-family: verdana;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">With that in mind I started thinking about helping a confused and
inept federal government get out of the self-made mess that it finds itself in. </span></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-right: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span> </span></span></span></span></p><span style="font-size: large;"><span style="font-family: verdana;"><span>
</span></span></span><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><span style="font-family: verdana;"><span><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Let's Start with the
Packaging—the Dismal Teaser Copy</span></b><b><span face=""Verdana",sans-serif" style="color: red; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-left: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span> </span></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal"><span style="font-size: large;"><span style="font-family: verdana;"><span><b><span face=""Verdana",sans-serif" style="color: red; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">ALL INDIVIDUALS HANDLING THIS INFORMATION ARE REQUIRED TO
PROTECT IT FROM UNAUTHORIZED DISCLOSURE IN THE INTEREST OF THE NATIONAL
SECURITY OF THE UNITED STATES<span>.</span></span></b></span></span></span></p><p class="MsoNormal"><span style="font-size: large;"><span style="font-family: verdana;"><span><b><span face=""Verdana",sans-serif" style="color: red; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-size: xx-small;"> </span></span></b></span></span></span></p><p class="MsoNormal" style="margin-left: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: large;"><span style="font-family: verdana;"><span><b><span face=""Verdana",sans-serif" style="color: red; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">HANDLING, STORAGE, REPRODUCTION AND DISPOSITION OF
THE ATTACHED DOCUMENT MUST BE IN ACCORDANCE WITH APPLICABLE EXECUTIVE ORDERS,
STATUTES AND AGENCY IMPLEMENTING REGULATIONS.</span></b></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-left: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-left: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: large;"><span style="font-family: verdana;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">This is ho-hum legalese copy (in all caps that are known to be
difficult to read). Nor does it contain any of the 7 key copy drivers—the
emotional hot buttons that make people act.</span></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-left: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></span></span></p><span style="font-size: large;"><span style="font-family: verdana;"><span>
</span></span></span><p align="center" class="MsoNormal" style="margin-left: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><span style="font-family: verdana;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Fear – Greed – Guilt –
Anger – <br />Exclusivity – Salvation – Flattery</span></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="margin-left: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-left: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: large;"><span style="font-family: verdana;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">My immediate thinking: Let’s make this sucker memorable. Let’s add
some Fear and scare the bejesus of anyone who stumbles across this thing.</span></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-left: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-left: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-size: large;"><span style="font-family: verdana;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">The addition of a startling $1000-a-day penalty for the late
return of a single document is unheard </span><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">of.
It is a first — only a first — step toward solving this challenge. It fits the
textbook example of my six-word definition of Direct Marketing:</span></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-left: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span style="mso-fareast-font-family: "Times New Roman";"> </span></span></span></p><span style="font-size: large;"><span style="font-family: verdana;"><span>
</span></span></span><p align="center" class="MsoNormal" style="margin-left: -1.5pt; margin-right: 2.4pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: verdana;">“Attract immediate
attention and change behavior.”</span><b> </b></span></span></p>
<p class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><style>@font-face
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{page:WordSection1;}</style><span style="font-family: verdana;"><span style="font-size: xx-small;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><b> </b></span></span></span></span></p><p class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></b></span></span></span></p><p class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">The Care and Handling of America’s Secrets</span></b></span><span face=""Verdana",sans-serif" style="color: black; font-size: large; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span> <br /></span></span></span></span></p><p class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-size: large;"><span style="font-family: verdana;">
</span></span></p><p class="MsoNormal"><span style="font-size: large;"><span style="font-family: verdana;"><span style="letter-spacing: 0.1pt;">The two main Federal Government entities creating Secret and Top-Secret documents are the
National Security Agency (NSA) and Central Intelligence Agency (CIA). </span></span></span></p><span style="font-size: large;"><span style="font-family: verdana;">
</span></span><p class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><style><font size="5"><span style="font-family: verdana;">@font-face
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{page:WordSectio</span></font></style><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;"><span style="font-size: xx-small;"><span style="font-size: large;"><br />
For decades we gullible Americans have taken for gra</span></span>nted the guaranteed safe
and secure oversight of the millions of national and international secrets
amassed by our government, our scientists, our allies and our enemies. </span> <br />
<span style="font-size: large;"><br />
This vast cache of information — the Fort Knox of America’s
intellectual, diplomatic, scientific and wartime history and secrets therein —
is housed in the U.S. National Archives and Records Administration (NARA) with
headquarters in Washington, D.C. and 40 branches nationwide.</span></span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span style="mso-fareast-font-family: "Times New Roman";"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Only insiders with ironclad security and
confidential credentials are cleared to handle these national treasures.</span><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span style="mso-fareast-font-family: "Times New Roman";"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: xx-small;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Oops! Surprise! Americans and Our <br />
Foreign Allies May Be in Grave Danger!</span></b></span></span></span></p><span style="font-size: xx-small;">
</span><p class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: times;"><span style="font-size: large;"><b><span style="color: black;">IN THE NEWS:<br />
FBI Found More Than 11,000 Government Records at Trump's Florida Home</span></b><span style="color: black;"> <br />WASHINGTON — They risk
imprisonment or death stealing the secrets of their own governments. Their
identities are among the most closely protected information inside American
intelligence and law enforcement agencies. Losing even one of them can set back
American foreign intelligence operations for years. <br />
Clandestine human sources are the lifeblood of any
espionage service. This helps explain the grave concern within American
agencies that information from undercover sources was included in some of the
classified documents recently removed from Mar-a-Lago, the Florida home of
former President Donald J. Trump — raising the prospect that the sources could
be identified if the documents got into the wrong hands. <br />—Julian E. Barnes,
Mark Mazzetti with Adam Goldman, <i>The New York Times, 26 August 2022</i></span></span></span></p><span style="font-family: times;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: times;"><span style="font-size: xx-small;"><i><span style="color: black;"> </span></i></span></span></p><span style="font-family: times;"><span style="font-size: xx-small;">
</span></span><p class="MsoNormal" style="text-align: left;"><span style="font-family: times;"><span style="font-size: large;"><b><span style="color: black;">IN THE NEWS:</span></b></span><br /><span style="font-size: xx-small;"><b><span><span style="color: black;">
<span style="font-size: large;">Biden’s legal team found another batch of classified documents in search of
second location</span></span></span></b><span style="color: black; font-size: large; letter-spacing: 0.3pt;"><br />
President Joe Biden’s legal team found another batch of classified government
records following the initial discovery of classified documents at his former
think tank office in Washington this past fall, people briefed on the matter
told CNN on Wednesday.</span><span style="font-size: large;"> <br />—</span><span style="font-size: large;"><a href="https://www.blogger.com/"><span style="color: black;">Phil Mattingly</span></a><span style="color: black;">, </span><a href="https://www.blogger.com/"><span style="color: black;">Evan Perez</span></a><span style="color: black;">, </span><a href="https://www.blogger.com/"><span style="color: black;">Maegan Vazquez</span></a><span style="color: black;">, </span><a href="https://www.blogger.com/"><span style="color: black;">Kevin Liptak</span></a><span style="color: black;"> and </span><a href="https://www.blogger.com/"><span style="color: black;">Kaitlan Collins</span></a><span style="color: black;">, CNN, Updated 8:28 PM EST, Wed January 11, 2023</span><b><span style="color: black;"> </span></b></span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: times;"><span style="font-size: x-small;"><span><span><b><span style="color: black;"> </span></b></span></span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: times;"><span style="font-size: x-small;"><span style="font-size: large;"><span><span><b><span style="color: black;">IN THE NEWS:</span></b></span><span> <b><br /> </b></span></span></span><span><b><span style="font-size: large;">Former VP Mike Pence says he takes 'full responsibility' for classified documents found at his Indiana residence.</span></b><br /> </span><span style="font-size: large;">"Mistakes were made. And I take full responsibility," he said during remarks while in Florida.</span><span><span style="-moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; caret-color: rgb(17, 17, 17); color: #111111; display: inline; float: none; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span style="font-size: large;"> <br />—John L. Dorman, BUSINESS INSIDER, January 28, 2023 </span></span></span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-size: xx-small;"><span style="color: black; font-family: "Times New Roman", serif;"></span></span></p><span style="font-size: xx-small;">
</span><p class="MsoNormal" style="margin-left: 91.35pt; text-align: left;"><span style="font-size: xx-small;"><span style="font-family: "Times New Roman", serif;"> </span></span></p><span style="font-size: large;">
</span><p class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">The Immediate Effects of a $1000-a-day
Late Fee<br />
</span></b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">1.
It creates fear. This exorbitantly high penalty says to all who handle
secret
documents that these are very precious, valuable commodities.
Carelessness will not be tolerated. Screw up and it's financial
ruin.</span></span></span></p><p class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></span></span></p><p class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">2.
Let's say that one thousand of the of the 11,000 documents discovered at the Mar-A-Lago Club were classified Secret or Top-Secret. Fines of $1000-per-day-per document would total a whopping $1 million dollars a day. In the immortal words of Illinois Republican Senator Everett McKinley Dirksen (1896-1968), "Pretty soon you're talking real money."</span></span></span></p><p class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></span></span></p><p class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">3. </span><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Quite
simply with the specter of these out-of-sight and ruinous penalties, no lowly secretaries,
pages, gofers or goof-offs in their right minds would casually sign out Top-Secret documents at the behest of the boss and remove them from NARA. Only knowledgeable,
caring oh-so-careful officials—possibly overseen by armed guards—would dare handle them.<br /></span></span></span></p><span style="font-size: xx-small;">
</span><p class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoNormal" style="margin-left: -1.5pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">Three Central Careless Perps Who Should Know Better<br /></span></b></span></span></p><span style="font-size: xx-small;">
</span><p class="MsoNormal" style="text-align: left;"><span style="font-size: xx-small;"><span><b><span style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></b></span></span></p><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgh-TqvhL5RWBycKSc1TSKKeqPNFXy0JwminP2rktJ1-XBAFgRZOXmVd48b-52sEOec5u2bQKtrDgNUb99ceXWpxtUsgJ6T2nWp0LhIhKmi5Kvb5_ZqiO6kjxRpjbfhSqXFPiKsPelKGSW1yXk6YXYjbLNKlZEjdFR7HRh8M1QuAtptj7ek_eVdWLta/s660/%232%20ILLUS%20Joe%20Deb%20Don.png" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="170" data-original-width="660" height="163" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgh-TqvhL5RWBycKSc1TSKKeqPNFXy0JwminP2rktJ1-XBAFgRZOXmVd48b-52sEOec5u2bQKtrDgNUb99ceXWpxtUsgJ6T2nWp0LhIhKmi5Kvb5_ZqiO6kjxRpjbfhSqXFPiKsPelKGSW1yXk6YXYjbLNKlZEjdFR7HRh8M1QuAtptj7ek_eVdWLta/w640-h163/%232%20ILLUS%20Joe%20Deb%20Don.png" width="640" /></a><span style="font-size: xx-small;"><span><b><span style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;"><span><b><span style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"><span> (Left) Joseph Robinette Biden, Jr.,
46<sup>th</sup> President of the United States. (Middle)<span> </span>Debra Steidel Wall, Acting Archivist of the
United States. (Right) Donald John Trump, 45<sup>th</sup> President of the
United States.</span></span></b></span></span></span></b></span></span></div><div class="separator" style="clear: both; text-align: left;"><span style="font-size: xx-small;"><span><b><span style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;"><span><b><span style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"><span> </span></span></b></span></span></span></b></span></span></div><div class="separator" style="clear: both; text-align: left;"><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p align="center" class="MsoListParagraphCxSpFirst" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: 29.4pt; margin-top: 0in; margin: 0in 29.4pt 0in 4.5pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif">Note
to All Federal Archivists</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: large;">
</span></span><p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: 29.4pt; margin-top: 0in; margin: 0in 29.4pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif"><span style="font-size: large;">The model program for keeping precise
track of documents is elementary. The true experts are found in the nation’s
90,400 elementary school Libraries.</span><br />
</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: 29.4pt; margin-top: 0in; margin: 0in 29.4pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">The mid-1940s were twenty years prior
to computers, A.I. and data analysis. The part-time librarian in my little
Lawrence Country Day Elementary School on Long Island knew the name of every
kid who borrowed what book(s), the return date and immediately sent a notice
when overdue.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoListParagraphCxSpMiddle" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: 29.4pt; margin-top: 0in; margin: 0in 29.4pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif"> </span></span></span></p><span style="font-family: verdana;"><span style="font-size: xx-small;">
</span></span><p class="MsoListParagraphCxSpLast" style="margin-bottom: 0in; margin-left: 4.5pt; margin-right: 29.4pt; margin-top: 0in; margin: 0in 29.4pt 0in 4.5pt; mso-add-space: auto;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif">How did this simple system work? For
starters, inside the front or back cover of every book was a series of “DATE
DUE” stamps. If you returned a book late—or lost a book—you were fined. Cash
money. Oh, maybe 10¢ a day or $1 dollar a month for a late return. Plus the
full replacement cost of a lost book. Across town in the Catholic Elementary
School if you lost a book Sister Mary Rose McGeady rapped your knuckles with a
ruler as well as punishing you financially.</span></span></span></p><span style="font-size: xx-small;">
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{page:WordSection1;}</font></style><span style="font-size: xx-small;"><span><b><span style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;"><span><b><span style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"><span><span style="font-size: xx-small;"> </span><br /></span></span></b></span></span></span></b></span></span></div><p style="text-align: left;"></p><span style="font-size: large;"></span><br /><span style="font-size: xx-small;"></span><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi36bsVTsieUrrUXGT9KKfqeVUBuNXg_buBKD3JnQbQ9fiBpWl5-8wXpZ512iudM2dFlr8r1d92aibeMtuFaRoAq6j6isSBb7cknVUqAjYkhbzgGzBos9uIoUUO8KSir2eIt85CpvWEKATzO4RakffOub5NCysoCbI2_onbbAbpQePxlF0MavVOg4Dx/s619/%233%20ILLUS%20Lib%20Fine%20.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="293" data-original-width="619" height="302" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi36bsVTsieUrrUXGT9KKfqeVUBuNXg_buBKD3JnQbQ9fiBpWl5-8wXpZ512iudM2dFlr8r1d92aibeMtuFaRoAq6j6isSBb7cknVUqAjYkhbzgGzBos9uIoUUO8KSir2eIt85CpvWEKATzO4RakffOub5NCysoCbI2_onbbAbpQePxlF0MavVOg4Dx/w640-h302/%233%20ILLUS%20Lib%20Fine%20.png" width="640" /></a></div><p></p><p><br /></p><p><br /></p><p style="text-align: center;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span style="color: #202124;">This is not Rocket Science, Schmendricks!</span></b> <br /></span></span></p><p><span style="font-family: verdana;"><span style="font-size: large;">It's not even drifting-Chinese-surveillance-balloon-in-space science, for God's sake!</span></span><br /></p><p><br /></p><p style="text-align: center;"><span style="font-size: large;"><span style="font-family: verdana;"><b>From the Gospel According to Charles Schulz</b></span></span><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5ggyDar7_VabIwdiPfRlxx9PcOQd1cSp4d6NN171ONdyRkzKoSyvL3Yu6uFgKvolSn-jdKhBco5qQTAaH0UuqrrHP8FNeg6jHMs-bdFXy4ORursyBwqJhf3T7dg-UkNGVb_854k4yBnL82JZNUzeNZrRysi6Vby58pIrcx_LrfkCqiNqA4LACCa_n/s448/%234%20ILLUS%20PEANUTS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="381" data-original-width="448" height="544" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5ggyDar7_VabIwdiPfRlxx9PcOQd1cSp4d6NN171ONdyRkzKoSyvL3Yu6uFgKvolSn-jdKhBco5qQTAaH0UuqrrHP8FNeg6jHMs-bdFXy4ORursyBwqJhf3T7dg-UkNGVb_854k4yBnL82JZNUzeNZrRysi6Vby58pIrcx_LrfkCqiNqA4LACCa_n/w640-h544/%234%20ILLUS%20PEANUTS.png" width="640" /></a></div><br /><span style="font-size: xx-small;"></span><span style="font-size: xx-small;"><span face=""Verdana",sans-serif"> </span></span><span style="font-size: xx-small;">
</span><p align="center" class="MsoNormal" style="margin-left: 64.2pt; text-align: center;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif">The Only Safe Venues for Handling These<br />Pesky SECRET and TOP-SECRET Documents</span></b></span></span></p><span style="font-size: xx-small;">
</span><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUIXSyQpYZWlxMokP3mCRPacfhySbbdXQWBoqBQqz_ApSSlc_Mx6Lq1Y696CL66-L4a_eZ-9leRXV4O-Z6plrneebETkZm6D44WkN1xzdJz9pAPg-IpWt1yuy7qoUdis6INFDhcgT26FfnVSCox3vELiMs75GoXLjdS_BBx_isVTX_Zf1wQmZDxneX/s441/%235%20SECRET::SCI%20.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="390" data-original-width="441" height="566" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUIXSyQpYZWlxMokP3mCRPacfhySbbdXQWBoqBQqz_ApSSlc_Mx6Lq1Y696CL66-L4a_eZ-9leRXV4O-Z6plrneebETkZm6D44WkN1xzdJz9pAPg-IpWt1yuy7qoUdis6INFDhcgT26FfnVSCox3vELiMs75GoXLjdS_BBx_isVTX_Zf1wQmZDxneX/w640-h566/%235%20SECRET::SCI%20.png" width="640" /></a></div><p align="center" class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></span></p><span style="font-size: xx-small;">
</span><p class="MsoNormal" style="text-align: center;"><span style="font-size: large;"><span style="font-family: verdana;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">About
"SECRET//SCI"</span></b></span></span><span style="font-size: xx-small;"><br /></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-size: xx-small;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">
</span><span style="font-family: verdana; font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-themecolor: text1;">“SCI” is short for “Sensitive Compartmented Information.”
These documents should never go home in a borrower’s jacket pocket, purse or
briefcase. Rather they are mandated to be examined in a <b><i>SCIF – Sensitive Compartmented Information Facility</i></b>.</span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-size: xx-small;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-family: Arial;"> </span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-size: large;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="background: white; color: #202124; mso-bidi-font-family: Arial;">According to the U.S. Department of Defense, a SCIF is<span class="apple-converted-space"> </span></span><span face=""Verdana",sans-serif" style="color: #202124; mso-bidi-font-family: Arial;">any secure place, permanent or
temporary, in which classified material “may be stored, used, discussed and/or
electronically processed.”</span></span></span></p><span style="font-size: xx-small;">
</span><p class="MsoNormal" style="text-align: left;"><span style="font-size: xx-small;"><span style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"></span></span></p><div class="separator" style="clear: both; text-align: left;"><span style="font-size: xx-small;"><span style="font-family: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman";"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJm1n9ABeik0PXxHaWpdEArmLLhB3DX3GkzhKpy4IM-W4iSdfIHCEEYBhYFmmG5DdYBpW3T236weFeKsgAqbZJZ1-XP0Yx-wU0o9XI3e9mCFExT53EQ-iXaBp8ItrVaFD4IQa3jO0XZaikkWjMPCItOiCOc4Qzn-vi33gOy5gXCiW3ocWWiFegnjgw/s452/%236%20SCIFs.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="439" data-original-width="452" height="621" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJm1n9ABeik0PXxHaWpdEArmLLhB3DX3GkzhKpy4IM-W4iSdfIHCEEYBhYFmmG5DdYBpW3T236weFeKsgAqbZJZ1-XP0Yx-wU0o9XI3e9mCFExT53EQ-iXaBp8ItrVaFD4IQa3jO0XZaikkWjMPCItOiCOc4Qzn-vi33gOy5gXCiW3ocWWiFegnjgw/w640-h621/%236%20SCIFs.png" width="640" /></a><span style="font-size: large;"><b><span style="color: black; font-family: "Times New Roman", serif;">Above:
White House SCIF where President Trump and Steve Bannon preside over a meeting.
Bottom left is a modular SCIF being used by President Obama and Valerie Jarrett.
Bottom right is a temporary tent SCIF set up in Brazil being used by Obama and his
team.</span></b></span></span></span></div><p style="text-align: left;"></p><div style="text-align: left;"><span style="font-size: large;">
</span></div><p class="MsoNormal" style="margin-left: 77.65pt; text-align: left;"><br /></p><span style="font-size: large;">
</span><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">The
many hundreds (perhaps thousands) of these sanitary and
isolating SCIFs are available on the ground as prefab buildings,
dedicated rooms
in buildings, in aircraft or on ships at sea. Here is where secret
documents
can be studied, and face-to-face conferences and presentations can be
held.
Confidential Zoom meetings can take place (so long as all participants
are all in SCIF venues). At session's end all records and results are to
be catalogued and deposited back into
the NARA mother lode. </span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><b>Takeaways to Consider:<br />Asking Your Help! <br /></b></span></span></span></p><p class="MsoNormal" style="text-align: left;">
</p><p class="MsoNormal"><span style="font-family: times;"><span style="font-size: large;"><b><span style="letter-spacing: 0.1pt; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt;">IN THE NEWS:</span></b></span><span style="font-size: large;"><b><span style="letter-spacing: 0.1pt; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt;"> <br />Classified documents fiasco leaves lawmakers
shaking heads: What happened? </span></b><span><br />The discovery of classified documents at the
homes of three top elected U.S. officials has left many lawmakers and former
government workers shaking their heads and wondering how the country has ended
up in this situation...<br /> The findings have
lawmakers and aides who have dealt with classified documents puzzled over how
there could be a breakdown in process in consecutive administrations, and it
has triggered discussion over what reforms could prevent such mistakes from
happening in the future. It has also left some officials worried that it will
further erode trust in government institutions...<br /> “I think it is an
embarrassment because at a minimum it’s bad management,” said Daniella
Ballou-Aares, who served as a senior adviser in the State Department during the
Obama administration and now runs the Leadership Now Project...<br /> “Clearly
there are loopholes you can drive a Mack truck through.” —Sen. John Thune (R-SD)...<br />—Brett
Samuels and Al Weaver, THE HILL </span><span style="mso-fareast-font-family: "Times New Roman";">- 01/29/23 6:00 AM ET</span></span></span></p><span style="font-family: times;"><span style="font-size: large;">
</span></span><p class="MsoNormal"><span style="font-family: verdana;"><span><span style="font-size: large;"><b><span style="mso-fareast-font-family: "Times New Roman";">The above is an excerpt from the 1045-word
story.</span></b><span style="mso-fareast-font-family: "Times New Roman";"> Here’s the link. Read it and weep.</span></span></span></span></p><span style="font-family: verdana;"><span><span style="font-size: large;">
<span><a href="https://thehill.com/homenews/administration/3833593-classified-documents-fiasco-leaves-lawmakers-shaking-heads-what-happened/">https://thehill.com/homenews/administration/3833593-classified-documents-fiasco-leaves-lawmakers-shaking-heads-what-happened/</a></span></span></span>
</span><p class="MsoNormal" style="text-align: center;"><span style="font-family: verdana;"><style>@font-face
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{page:WordSection1;}</style><span style="font-size: xx-small;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><b> </b></span></span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;">• What can we do to help the U.S. Government turn this lemon into lemonade? </span><b> <br /></b></span></span></span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-family: verdana;"><span style="font-size: xx-small;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><b> </b></span></span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">• We are all direct marketers—conceptual thinkers. Clients come to us with an idea for a product or service and we are paid to do a deep dive into our life experiences and make this business come alive... and make it profitable.</span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">• Readers of this blog are all among the savviest professionals in the business community. I ask you to ignore the hand-wringing weenies, whiners and flame throwers in Washington, in the media (and in Putin's and Jim Jordan's hip pockets) to help Uncle Sam come up with ideas for a solution to this mess.</span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: xx-small;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">• To repeat: How can we help make this lemon into lemonade?<br /></span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: xx-small;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">• Thank you.</span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: xx-small;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">• I'm sure our Uncle Sam will thank you.</span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: xx-small;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span></span></span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana; font-size: xx-small;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;">• Cheers.</span><br /></span></span></span></p><span style="font-size: xx-small;">
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<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span><p style="text-align: left;"><style><font size="1">@font-face
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{page:WordSection1;}</font></style></p>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com6tag:blogger.com,1999:blog-3872537973078213619.post-25008305201663038882023-01-18T03:49:00.013-05:002023-10-30T10:22:33.468-04:00#178 Henokiens <span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-right: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-size: x-small;"><span style="font-family: verdana;"><a href="http://dennyhatch.blogspot.com/2023/01/178-henokiens.html"><span style="color: black;"><span style="font-size: large;"><span style="font-size: medium;">http://dennyhatch.blogspot.com/2023/01/178-henokiens.html </span></span></span></a></span></span></p><p class="MsoNormal" style="margin-right: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-size: x-small;"><span style="font-family: verdana;"><span style="color: black;"><span style="font-size: large;"><span style="font-size: medium;"> </span></span></span><b><span style="color: black;"><span style="font-size: large;"><br /></span></span></b></span></span></p><p class="MsoNormal" style="margin-right: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-size: x-small;"><span style="font-family: verdana;"><b><span style="color: black;"><span style="font-size: large;">#178 Blog Post<span> </span></span></span></b></span></span><span style="font-size: x-small;"><span style="font-family: verdana;"><b><span style="color: black;"><span style="font-size: large;"><span>Wednesday</span>, 17 January 2023</span></span></b></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-right: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><b><span style="color: black;"> </span></b></span></span></p><span style="font-size: x-small;"><span style="font-family: verdana;">
</span></span><p class="MsoNormal" style="margin-right: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-size: large;"><span style="font-family: verdana;"><b><span style="color: black;">Posted by Denny Hatch</span></b></span></span></p><p class="MsoNormal" style="margin-right: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-size: large;"><span style="font-family: verdana;"><b><span style="color: black;"> </span></b></span></span></p><p align="center" class="MsoNormal" style="margin-right: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;">
</p><span style="font-size: x-small;">
</span><p align="center" class="MsoNormal" style="margin-right: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;">
</p><p class="MsoNormal" style="margin-left: 23pt; text-align: center; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: x-large;"><b><span face=""Verdana",sans-serif" style="color: black;">51 Family Businesses Over 200 Years Old!</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: x-large;">
</span></span><div style="text-align: center;"><span style="font-family: verdana;"><span style="font-size: x-large;"><b><span face=""Verdana", sans-serif" style="color: black;">Planet Earth’s Third
Most Exclusive Club.</span></b></span></span></div>
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</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><b><span style="color: black;"> </span></b></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyPV1UwOBP6xq8-fx9E3-_AnUtpVTzscXR1VfkzUz4hLArt2bp6Z5lBRhYI4nnUHbXQoTsnxziTxJ3Ubj9G6DrlgGFIXAAoUy_x-HSgpk9Cxj90HXLU04EkqVLbV6G1Kv5P9ccRmViFhRGN2PXM9u8ztnOQ29OGcirMRIK77rUtJCC-oqoX9bXjZKq/s800/%233%20ILLUS%20.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="600" data-original-width="800" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyPV1UwOBP6xq8-fx9E3-_AnUtpVTzscXR1VfkzUz4hLArt2bp6Z5lBRhYI4nnUHbXQoTsnxziTxJ3Ubj9G6DrlgGFIXAAoUy_x-HSgpk9Cxj90HXLU04EkqVLbV6G1Kv5P9ccRmViFhRGN2PXM9u8ztnOQ29OGcirMRIK77rUtJCC-oqoX9bXjZKq/w400-h300/%233%20ILLUS%20.jpg" width="400" /></a></div><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: times; font-size: large;"><span><span><span><b><span style="color: black;">The world’s oldest
family-owned business is the Hoshi Hotel <br />In Ishikawa, Japan. It first opened its
doors in 717 A.D.</span></b></span></span></span></span></p><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-size: x-small;"><br /></span></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: left; vertical-align: baseline;">
</p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: left; vertical-align: baseline;"><span style="font-size: large;"><span style="font-family: verdana;"><span style="color: black;">Yep, it’s still in the
family after 1306 years! <span> </span></span><span style="color: black;">And yep, you can book one of its 450 rooms.</span><span style="color: #202124;">
Phone: +81 761-65-1112</span></span></span></p><span style="font-size: x-small;">
</span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: left; vertical-align: baseline;"><span style="font-size: x-small;"><style>@font-face
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{page:WordSection1;}</style><span style="font-family: times;"><span><span><span><span style="font-family: verdana;"> <br /></span></span></span></span></span></span></p><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span style="color: #202124;">Click here for complete info on the Hoshi.<br />Prepare to be blown away—Guaranteed!</span></b></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span><span style="color: #202124;"><a href="https://www.ho-shi.co.jp/en/">https://www.ho-shi.co.jp/en/</a></span></span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><b><span style="color: #202124;"> </span></b></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">In last week’s blog
post we explored the two most exclusive clubs in the world: </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">#1. The five living ex-Presidents of
the United States.</span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">#2. The eight Grandmasters of the Royal
Palaces of Europe.</span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><a href="http://dennyhatch.blogspot.com/2023/01/177-3-exclusive-clubs.html" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; color: #888888; font-family: Calibri, sans-serif; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"></a><a href="http://dennyhatch.blogspot.com/2023/01/177-3-exclusive-clubs.html"><span style="font-size: medium;">http://dennyhatch.blogspot.com/2023/01/177-3-exclusive-clubs.html</span></a><span class="Apple-converted-space"> </span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">I believe <span style="border: 1pt windowtext; mso-border-alt: none windowtext 0in; padding: 0in;">the third most exclusive club</span> in the world is the
Henokiens—a little-known association of family-owned businesses with 51 members
in 2023. </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span style="color: black;">The Grim Stats of Today’s Business Startups</span></b></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><i><b><span style="color: black; font-weight: normal;">in any given year, about 50% of new businesses close within
their first year. In the next 12 months after that, nearly half of those that
didn’t close in the beginning are gone for good. After three years, it’s 90%,
and after five years, it’s 99%. And we’re talking just survival here – many
startups don’t get huge or make money, but they endure somehow for a decade or
more.</span></b></i><span><b><span style="color: black; font-weight: normal;">—The Business Data List</span></b></span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 31.5pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 31.5pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span style="color: black;">The Four Outlandish Requirements<br />For Henokiens’ Membership</span></b></span></span></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 31.5pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">1. The company is managed by a descendant of the founder.</span></span></span></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 31.5pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">2.<span> </span>The family still owns the company or is
the majority shareholder.</span></span></span></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 31.5pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">3. <span> </span>It must be in good financial health.</span></span></span></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 31.5pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">4. </span><span><span>The company has reached a minimum age of 200 years [sic!].</span></span></span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 31.5pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span><span> </span></span></span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 31.5pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span><span>Fifty-one family businesses... all well over 200 years old? And still going strong? Whew! WOW! <br /></span></span></span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 31.5pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span><span> </span></span></span></span></p><span style="font-size: x-small;">
</span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 31.5pt; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 31.5pt; mso-add-space: auto; vertical-align: baseline;"><style><font size="2">@font-face
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{page:WordSection1;}</font></style><span style="font-family: verdana; font-size: x-small;"><span><span><span> <span style="font-size: large;">I could never have started a family business to last 200 years. I'm sterile. Was an only child. Never had kids.</span><br /></span></span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 52.76pt; mso-add-space: auto; text-align: left; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> <br /></span></span></span></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"><span style="font-size: large;"><b>The Oldest and the Youngest</b></span> <br /></span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">The oldest Henokien
member is the Hoshi Hotel. The second oldest is Beretta founded in 1526 and
still going strong.</span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">The youngest Henokien
is the Bolloré Group with HQ in Puteaux, France. Founded in 1822 it started out
in the “thin paper” business (cigarettes and Bible paper). Over the years it has
morphed into a giant conglomerate whose myriad enterprises include aerospace,
health care, cosmetics and perfume, chemicals and energy. The current CEO is 70-year-old
Vincent Bolloré, ranked by Bloomberg as the 499<sup>th</sup> richest person in
the world with reported net worth of $9.7 billion.</span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span><b><span style="border: 1pt windowtext; color: black; padding: 0in;">The Ten Henokien Countries (and number of members)</span></b></span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">Henokiens are found in</span>:</span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 2.5in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 2.5in; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span>Italy (14)</span></span></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 2.5in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 2.5in; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span>France (14)</span></span></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 2.5in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 2.5in; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span>Japan (9)</span></span></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 2.5in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 2.5in; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span>Germany (4)</span></span></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 2.5in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 2.5in; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span>Switzerland (3)</span></span></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 2.5in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 2.5in; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span>The Netherlands (2)</span></span></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 2.5in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 2.5in; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span>Belgium (2)</span></span></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 2.5in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 2.5in; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span>Ireland (1)</span></span></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 2.5in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 2.5in; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span>UK (1)</span></span></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 2.5in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 2.5in; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span>Austria (1)</span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><span> </span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><span><b>Not a Player in the
Game: The U.S. of A.</b></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">Some American companies that do fit the
criteria have been identified but have not sought admission to this elite
organization.</span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span> </span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKw98Swdh5-a16pkhP6mKy-BxdtLxtlalGWrx13nKQXRLi6slOZ70ujict7fBquV77PsJuQ5GToWgVpoJjuchr5796unXOCHo0uXN-3srnWJ9uCvXR5K-5x7RBAmgrcySesTvKvR2D7UZ4gQzKijhxGe3SMnaSqMysQ4Mx3ok5pdBQPkR5ksQfphfE/s1440/%232%20ILLUS..webp" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1440" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKw98Swdh5-a16pkhP6mKy-BxdtLxtlalGWrx13nKQXRLi6slOZ70ujict7fBquV77PsJuQ5GToWgVpoJjuchr5796unXOCHo0uXN-3srnWJ9uCvXR5K-5x7RBAmgrcySesTvKvR2D7UZ4gQzKijhxGe3SMnaSqMysQ4Mx3ok5pdBQPkR5ksQfphfE/w640-h280/%232%20ILLUS..webp" width="640" /></a></span></span></div><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">An example: on Dec.
31, 2002, was Eric Pace's <i><span style="border: 1pt windowtext; mso-border-alt: none windowtext 0in; padding: 0in;">New York Times</span></i> obituary
of Armand Zildjian, 81, whose family company has been making cymbals in
Massachusetts since 1623.</span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: medium;"><span><span style="color: black;"><a href="https://www.nytimes.com/2002/12/31/arts/armand-zildjian-81-head-of-family-of-cymbal-makers.html">https://www.nytimes.com/2002/12/31/arts/armand-zildjian-81-head-of-family-of-cymbal-makers.html</a></span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-size: x-small;"><br /></span></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;">
</p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-size: large;"><span style="font-family: verdana;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial;">Another example of an American candidate was Freeman’s
auction house founded in 1805. Since I have lived in Philly for the past 20
years it has been of particular interest to me. The glorious works of art in its
Chestnut Street windows are always eye-popping. I always stop to have a look…
and dream. </span></span></span></span></p><span style="font-size: large;">
</span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><style><font size="5">@font-face
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</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-size: large;"><span><span style="color: black;"> </span></span></span></p><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuyLFjE22uwHlf3ot_RQRpZ4vZCl4cWuk0kaoAhghSCz4IFrmMyyC2ZCTAx-0pfpDCH_NTNpDbXwBgX5VPqGTFp3VL3CMrvFjP_BYlIJI1KOua3VMJFmXCJYPL3FRrZWOUYCR3SCSdT9L7kvIxRm-UPkjPHMBkRPjE88fUJ54s-PTo2xcPeKWG6Of7/s577/%237%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="577" data-original-width="335" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuyLFjE22uwHlf3ot_RQRpZ4vZCl4cWuk0kaoAhghSCz4IFrmMyyC2ZCTAx-0pfpDCH_NTNpDbXwBgX5VPqGTFp3VL3CMrvFjP_BYlIJI1KOua3VMJFmXCJYPL3FRrZWOUYCR3SCSdT9L7kvIxRm-UPkjPHMBkRPjE88fUJ54s-PTo2xcPeKWG6Of7/w373-h640/%237%20ILLUS.png" width="373" /></a></span></p><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"><span style="font-size: large;"> </span> <br /></span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span style="color: black;">Alas… in 2016 Freeman’s Took <br />Itself Out of the Running</span></b></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 67.5pt; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 67.5pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span><i><span style="background: white; color: #2d2a27;">Freeman’s holds an
esteemed place as America's oldest auction house and as one of the country’s
first family-owned businesses. The company was founded by Tristram
Bampfylde Freeman in 1805 and remained in the hands of the Freeman family for
six generations w<span style="color: black;">ith landmark sales throughout its storied history. </span></span></i><i><span style="background: white;"><u>In 2016, controlling interest of the auction
house was transferred to an internal management team</u> in support of an ambitious
growth</span></i><i><span style="background: white;"> strategy and desire
to elevate the brand both nationally and internationally blah… blah… blah. —</span></i><span style="background: white;">Freeman's website<br /></span></span></span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 67.5pt; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 67.5pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"><span style="font-size: large;"><a href="https://www.freemansauction.com">https://www.freemansauction.com</a></span></span></span></span><span style="font-family: verdana; font-size: large;"><span><span><i><span style="background: white;"> <br /></span></i></span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span style="border: 1pt windowtext; color: black; padding: 0in;">The Extraordinary Corporate<br />Cultures Over the Centuries</span></b></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">Throughout the hundreds of years—amidst
plagues, wars, depressions and political upheavals—how in the dickens did these
families deal with personnel problems? Imagine a dotty old uncle or horny younger
brother (a “spare?”) who wanted to cash out and run off with his favorite
hooker? What about plain untalented dolts, drunks or gamblers or who despised
the family business and dreamed of becoming poets?</span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span style="color: black;">No More Sour Grapes</span></b></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">Obviously, these
family-owned enterprises had to continually modify their business models and
marketing techniques to keep up with the times. Okay, some did not have to make
radical changes over the years. For example, take vintners. Over the centuries
machinery was invented to extract grape juice from grapes. No longer are the
workers required to stand knee deep in wooden vats and stomp on harvests of grapes
in their (ugh!) bare feet.</span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiu8aDMBrzIwi-8foiVvLb4yuJcqMn0sK6bdOkQx3WGFXdccpgTBpqr9ocW1O2cTlZ9KDiYeTT1EOvo0sVznCWurEP_I6T52l-rFR1sBlNPOkyHttidOPdYhCMjv_DZfgnCUSTZ-76gF2llx5QDvkpsca2TcXyAK7NLD-NPy94sabJICZT5wrlBWo9_/s684/%234%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="277" data-original-width="684" height="260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiu8aDMBrzIwi-8foiVvLb4yuJcqMn0sK6bdOkQx3WGFXdccpgTBpqr9ocW1O2cTlZ9KDiYeTT1EOvo0sVznCWurEP_I6T52l-rFR1sBlNPOkyHttidOPdYhCMjv_DZfgnCUSTZ-76gF2llx5QDvkpsca2TcXyAK7NLD-NPy94sabJICZT5wrlBWo9_/w640-h260/%234%20ILLUS.png" width="640" /></a></span></span></span></div><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"><br /></span></span></span><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">On the other hand,
Viellard Migenon & Cie of France—founded in 1796—started out as iron
mongers in the 18th century and morphed into making fishhooks and chains.
According to the Henokiens’ Web site: <i>"Today the products manufactured
range from refracting steel screws for airplane engines, titanium rivets to
vanadium fishhooks, cosmetics packaging and specific welding products."</i></span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span style="color: black;">The Rogue Employee Problem</span></b></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><span><b><span style="color: black;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEid6MvDC_2IeCzYmNZnXX9C9bUtMLiad7m_1cSF401QLuEhbE5qIYYlsv0taYXJIAVu0hbVrkauywoNCin84zAS5BMFNRxqW0-w9mCrgDCfBlOJzrwjca36pzUd91HJw4fp192_0IJlXwPAtIJJ55mdsE2WR4HfaqVfktiIAaEsMCYW64njlFFogfFJ/s527/%235%20ILLUS.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="527" data-original-width="400" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEid6MvDC_2IeCzYmNZnXX9C9bUtMLiad7m_1cSF401QLuEhbE5qIYYlsv0taYXJIAVu0hbVrkauywoNCin84zAS5BMFNRxqW0-w9mCrgDCfBlOJzrwjca36pzUd91HJw4fp192_0IJlXwPAtIJJ55mdsE2WR4HfaqVfktiIAaEsMCYW64njlFFogfFJ/w486-h640/%235%20ILLUS.jpg" width="486" /></a></span></b></span></span></div><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">One bad actor across
the years can bring a fine old and respected company to its knees. E.g., in
1995, the UK’s oldest merchant bank—Barings, founded in 1762—crashed and burned.
Rogue derivatives trader Nick Leeson</span><span style="background: white; color: black;"> in Singapore executed
a series of fraudulent, unauthorized and speculative transactions that resulted<span class="apple-converted-space"> </span></span><span style="color: black;">in losses £1 billion. Leeson served </span><span style="color: black;">four years in Singapore’s
Changi Prison.</span></span></span></p><p></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><p></p><p></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">The remarkable Henokien
families who launched these companies not only wrestled with creating and
marketing products and services, but also had to be self-taught in the philosophy and rules
of succession. After all, this was long before business management became a pop
quasi-science promulgated by Peter Drucker, Tom Peters, Edward Deming and McKinsey & Co. who
traveled the world preaching the doctrine and collecting fat consulting fees.
No books on the subject existed. Prior to the twentieth I would bet a cookie no books on the subject existed.<br /></span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">Very likely Drucker,
Peters and Deming could have learned a lot more from the
Henokiens than the Henokiens could learn from them. These families did not
subscribe to <i>Forbes, <span style="border: 1pt windowtext; mso-border-alt: none windowtext 0in; padding: 0in;">FastCompany</span></i> or <i><span style="border: 1pt windowtext; mso-border-alt: none windowtext 0in; padding: 0in;">Family Business</span></i>. They
did not watch Fox Business News or CNBC or call each other on the telephone,
because no telephones existed until the 20th century.</span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">It is highly unlikely
that any these business families in 10 different countries even knew of each other, let alone got together
at business conferences at a flashy hotel in Chicago or Cannes to compare notes.</span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span style="color: black;">From the Henokiens’
Website</span></b></span></span></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-size: large;"><a href="https://www.henokiens.com/" style="-moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; color: #954f72; font-family: "Times New Roman", serif; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-decoration: underline; text-indent: -24px; text-transform: none; white-space: normal; word-spacing: 0px;"><span><span face=""Verdana", sans-serif" style="color: black;">https://www.henokiens.com</span></span></a></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 1.25in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 1.25in; mso-add-space: auto; text-indent: -0.25in; vertical-align: baseline;"><span face=""Verdana",sans-serif" style="color: black;"><br /></span></p>
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</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><b><span style="color: black;"> </span></b></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzwFmw4kTvKi_OK1lZmg1YYrVwEfIy_vhTws0i6lMEWL0vlOlIuYfR_rfKG3A2lQLm-kD9SU0wWPoz5GS9P4-2vJ-IUr325TwhaeLbM1vvzsTGcYs41w1XXrjYd7qMjhPToUClKxv4lnDEZ1wXNceQNT6mX_mmUXcIXW-8pvjuDdz2-bXiD7KQtqGC/s366/%236%20ILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="232" data-original-width="366" height="254" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzwFmw4kTvKi_OK1lZmg1YYrVwEfIy_vhTws0i6lMEWL0vlOlIuYfR_rfKG3A2lQLm-kD9SU0wWPoz5GS9P4-2vJ-IUr325TwhaeLbM1vvzsTGcYs41w1XXrjYd7qMjhPToUClKxv4lnDEZ1wXNceQNT6mX_mmUXcIXW-8pvjuDdz2-bXiD7KQtqGC/w400-h254/%236%20ILLUS.png" width="400" /></a></span></div><span style="font-size: x-small;"><br /><br /></span><h3 align="center" style="margin-bottom: 3.0pt; margin-left: 0in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 0in 3pt 23pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">Why the Henokiens</span></span></span></h3><span style="font-family: verdana; font-size: large;"><span>
</span></span><p style="margin-bottom: 5.0pt; margin-left: 0in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 0in 5pt 23pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span><span style="font-size: large;"><i><span style="color: black;">In 1981, the idea of creating an association of bicentenary family
businesses came from the Chairman of Marie Brizard, a descendant of the creator
of the first anisette in 1755. He decided to place it under the aegis of Henok
(or Enoch) a name from the Bible. Henok (or Enoch), one of the greatest
Biblical patriarchs, was the son of Cain and the father of Methuselah. He lived
before the Great Flood and was 365 years old when he ascended to Heaven without
experiencing death. After a year of research, Gerard Glotin, Chairman of Marie
Brizard was able, with the help of 164 Chambers of Commerce and 25 embassy
attachés, to identify 74 companies. From this, a selection of approximately 30
was made. The first meeting took place in 1981 in Bordeaux. Since then,
Henokiens meet each year in a different country for their General Meeting. In
2015 it was in Italy, 2016 in The Netherlands and in Austria in 2017.</span></i></span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p style="margin-bottom: 5.0pt; margin-left: 0in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 0in 5pt 23pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span><i><span style="color: black;"> </span></i></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj18AC90pig9EgUCNgHkVaL9c8w9lVOR0R5ztuvHMeQTDcpfXHLGVYybF6uKgND1imqPslz1wHTThxj_vexRTj84YATi_S8NnlDgSLqycg17YuAgr8W3__2XYGTpf-3vnAx2hEvrpQuGGUyK228QPQfbyi0STad09x7xk_TudJgCX9U5b9TPfCmRLF/s787/%237%20Venice%20Meeting.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="520" data-original-width="787" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj18AC90pig9EgUCNgHkVaL9c8w9lVOR0R5ztuvHMeQTDcpfXHLGVYybF6uKgND1imqPslz1wHTThxj_vexRTj84YATi_S8NnlDgSLqycg17YuAgr8W3__2XYGTpf-3vnAx2hEvrpQuGGUyK228QPQfbyi0STad09x7xk_TudJgCX9U5b9TPfCmRLF/s16000/%237%20Venice%20Meeting.png" /></a></span></div><span style="font-size: x-small;"><br /><span style="font-family: verdana;"><span>
</span></span></span><p align="center" style="margin-bottom: 5.0pt; margin-left: 0in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 0in 5pt 23pt; mso-add-space: auto; text-align: center;"><span style="font-size: large;"><span style="font-family: times;"><span><span><b><span style="color: black;">Venice, Italy was the venue of the 2022 Henokiens’ annual
Meeting.</span></b></span></span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p style="margin-bottom: 5.0pt; margin-left: 0in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 0in 5pt 23pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span><i><span style="color: black;"> </span></i></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><h3 align="center" style="margin-bottom: 3.0pt; margin-left: 0in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 0in 3pt 23pt; mso-add-space: auto; text-align: center;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">Who Are the Henokiens?</span></span></span></h3><span style="font-family: verdana; font-size: large;"><span>
</span></span><p style="margin-bottom: 5.0pt; margin-left: 0in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 0in 5pt 23pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: large;"><span><i><span style="color: black;">Each of the companies has a fascinating history. At times, these
involve legendary characters and industrial adventures that could serve as a
source of inspiration for literature, television or film, all three media being
great amateurs of dynasties. Despite or perhaps because of their illustrious
ancestors, Henokiens are deeply rooted in the economic realities of the present
and they manage their companies with talent, navigating between modernism and
tradition, between know-how transmitted from the past and innovation or
diversification. Henokiens are unwilling to rest on their laurels and are
constantly striving to achieve more than previous generations. The development
of their firms has been continuous. However, corporate power is not a criterion
in becoming a Henokiens member. Priority is given to solidity. This explains
why companies of different sizes can be found among Henokiens members who may
boast world-renowned figures or names less well-known by the general public.</span></i></span></span></p><p style="margin-bottom: 5.0pt; margin-left: 0in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 0in 5pt 23pt; mso-add-space: auto;"><span style="font-family: verdana; font-size: x-small;"><span><i><span style="color: black;"> </span></i></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span style="color: black;">To Find Everything Important About the<br />51 Companies That Make up the Henokiens:</span></b></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 1.25in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 1.25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;"><span>1.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-palette: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> Click on</span></span></span><span style="color: black;"> </span></span></span><a href="https://www.henokiens.com"><span style="font-size: large;">
<span face=""Verdana", sans-serif" style="color: black;">https://www.henokiens.com</span></span></a>
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{page:WordSection1;}</style></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 1.25in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 1.25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;"><span>2.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-palette: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="color: black;">Find this square at right on the
website and click on it.</span></span></span></p><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 1.25in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 23pt 0in 1.25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">3. Click on the individual company's name for the Web page. <br /></span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinsfVZOIGCJx9hRCLGPhhpohoEZuiFF6fVSDt5QRwNAJ8ej-zIj0YN9rSLCM2waKgQ9UDjVtA5PnPdTur5Ju-uuEbDPv2hG_SBDfXZKFRaiI_ihm4NFJWEBGix3NrkbCc-k53ECN_Ph1yLflrrRVFNRS5wUHXW8TmuPdeJfR7XL9I9u_XtDfaq4hXV/s289/%238.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="281" data-original-width="289" height="194" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinsfVZOIGCJx9hRCLGPhhpohoEZuiFF6fVSDt5QRwNAJ8ej-zIj0YN9rSLCM2waKgQ9UDjVtA5PnPdTur5Ju-uuEbDPv2hG_SBDfXZKFRaiI_ihm4NFJWEBGix3NrkbCc-k53ECN_Ph1yLflrrRVFNRS5wUHXW8TmuPdeJfR7XL9I9u_XtDfaq4hXV/w200-h194/%238.png" width="200" /></a></span></div><span style="font-size: x-small;"><br /></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span style="border: 1pt windowtext; color: black; padding: 0in;">IMHO Two Parts of this Henokiens’ Website Are<br />Essential Reading for Serious Business Mavens</span></b></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><h3 style="margin-bottom: 3.0pt; margin-left: .5in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 0.5in 3pt 23pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -0.25in;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black; font-weight: normal;"><span>1.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-palette: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;">
</span></span></span><span style="color: black; font-weight: normal;">Case Studies and Reports about the members.<br /></span></span></span></h3><span style="font-family: verdana; font-size: large;"><span>
</span></span><h3 style="margin-bottom: 3.0pt; margin-left: .5in; margin-right: 23.0pt; margin-top: 0in; margin: 0in 0.5in 3pt 23pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -0.25in; text-justify: inter-ideograph;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black; font-weight: normal;"><span>2.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-palette: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;">
</span></span></span><span style="color: black; font-weight: normal;">51 Questions to Prepare the Handing Down of a
Family Company.</span></span></span></h3><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><b><span style="border: 1pt windowtext; color: black; padding: 0in;"> </span></b></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span style="border: 1pt windowtext; color: black; padding: 0in;">My Failed Dream …</span></b><span style="border: 1pt windowtext; color: black; padding: 0in;"><br />The Henokiens are not
well-known. Type “Henokiens” into an Amazon search of its 32.8 million book titles and here’s what comes up:</span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="border: 1pt windowtext; color: black; padding: 0in;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiecGKgn3VZ2_hzkdhulkFCgaPSP0SKx66fokCf8mqU1tywpTg_PkHGGgsgFI2wgMODiVErzaHurOzOGrWsV_vG92iKrw9K5DwFYuYzb_WCQ3R2upVMPfGj7iTWDuikwl6PqpUvFnOboiBqTrqs_DcN0VFKv9FkxX_4DldFFYYB99VfAIBvjaSdNuvr/s321/%239%20IILLUS.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="73" data-original-width="321" height="91" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiecGKgn3VZ2_hzkdhulkFCgaPSP0SKx66fokCf8mqU1tywpTg_PkHGGgsgFI2wgMODiVErzaHurOzOGrWsV_vG92iKrw9K5DwFYuYzb_WCQ3R2upVMPfGj7iTWDuikwl6PqpUvFnOboiBqTrqs_DcN0VFKv9FkxX_4DldFFYYB99VfAIBvjaSdNuvr/w400-h91/%239%20IILLUS.png" width="400" /></a></span></div><div style="text-align: center;"><span style="font-family: verdana; font-size: x-small;"><span><b><span style="border: 1pt windowtext; color: black; padding: 0in;">
</span></b><span style="font-family: helvetica;"><span style="font-size: large;"><span><b><span style="color: #0f1111;">Showing results from All Departments</span></b></span></span></span></span></span><span style="font-family: helvetica;"><span style="font-size: large;"><br /><span><span><span><span><b><span style="color: #0f1111;">
No results for Henokiens in Books</span></b></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><b><span style="color: #0f1111;"> </span></b></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span style="color: #0f1111;">Americans Don't Give Two Hoots for Henokiens<br /></span></b></span></span></p><span style="font-family: verdana; font-size: large;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="border: 1pt windowtext; color: black; padding: 0in;">Visit the Henokiens’ Press Room
and you’ll discover 102 articles about the organization over the past dozen
years. They are all in French, Italian, Austrian and German. Not one of the
stories is in the English language.</span></span></span></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><br /></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;">
</p><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: helvetica;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial;">About the Henokiens’ Amazing Website(s)
</span></b></span></span></p><span style="font-family: helvetica;"><span style="font-size: large;">
</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: helvetica;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial;">Very Worth Studying and Stealing Smart
From</span></b></span></span></p>
<p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-size: large;"><span style="color: black; font-family: Courier; mso-bidi-font-family: Arial;">My first job in direct marketing was in 1961. This was pre-Zip
Codes… pre-computerized personalization and pre-data analyses. It was a world
of long, easy-to-read letters always in this courier font (hopefully to fool the
eye of the reader into “the willing suspension of disbelief” and imagining this
was the real thing).</span></span></p>
<p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="color: black; font-family: Courier; mso-bidi-font-family: Arial;"> </span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial;">You’d think the 200-years-plus Henokiens’ consortium would want
to somehow make hay out of the elegance of the eras and epochs in which these companies
started up.</span></span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial;"> </span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="margin-left: 23pt; text-align: left; vertical-align: baseline;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial;"><span style="font-size: large;">Uh-uh. If anything, their great age is treated as an
afterthought—almost as an “oh-by-the-way.” Check out their websites. Quaint
they ain’t.</span></span></span><b><span face=""Verdana",sans-serif" style="color: black;"> </span></b></p><p class="MsoNormal" style="margin-left: 23pt; text-align: left; vertical-align: baseline;"><b><span face=""Verdana",sans-serif" style="color: black;"> </span></b></p><p class="MsoNormal" style="margin-left: 23pt; text-align: left; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black;">For serious marketers, the fascinating elements are</span></b><b><span face=""Verdana", sans-serif" style="color: black;"> </span></b></span></span></p><p class="MsoNormal" style="margin-left: 23pt; text-align: left; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana", sans-serif" style="color: black;">these ancient
companies’ spectacular modern websites!</span></b></span></span></p><div style="text-align: left;"><b><span face=""Verdana",sans-serif" style="color: black; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS Mincho"; mso-fareast-language: EN-US;"> </span></b></div>
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</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial;">• Modern design with magnificent color illustrations.</span></span></span></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial;"><span style="font-size: large;"><br />• Easy-to-read headlines
and involving, copy brimming with excitement and enthusiasm.</span></span></span></span></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span face=""Verdana", sans-serif" style="color: #1a1a1a; font-weight: normal;"><br /><span style="font-size: large;">• I guarantee spending time with this grand cornucopia of websites
will be well worth the time spent.</span></span></span></span></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span face=""Verdana", sans-serif" style="color: #1a1a1a; font-weight: normal;"><br /><span style="font-size: large;">• In short, I urge you to dive in and STEAL SMART!</span></span></span></span></p>
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</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-size: large;"><b><span style="font-family: verdana;"><span><span style="color: black;">A Book Crying to Be Written</span></span></span></b></span></p><span style="font-size: x-small;"><b><span style="font-family: verdana;"><span>
</span></span></b></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">The Henokiens is a
book I have desperately wanted to write for years. My problem: a long-established
career as the world’s foremost expert in junk mail (direct marketing), the compulsive need
for a regular paycheck, saving for retirement and a 53-year marriage to a spectacular wife.
It would take four years and $ix-to-$even figure$ to pay for (our) world travel,
expenses through Europe and Japan and missing our circle of friends. <span> </span>I don’t have an agent. I hit 87 last August. It
ain’t in the cards.</span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"><span style="font-size: large;">But this is a book
would be an international best-seller for decades and
required reading for everyone who is in a family business or thinking about
starting one. Guaranteed.</span></span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">To some author and
publisher out there, I offer the World War II submariners' toast: "Good
hunting."</span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; vertical-align: baseline;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b><span style="color: black;">Takeaways to Consider (This is Fun!)</span></b></span></span></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: left; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">• Any (legit) organization making a profit over several hundred years on into the present must be doing something right and is worth serious study.</span><b><span style="color: black;"><br /></span></b></span></span></p><span style="font-family: verdana; font-size: x-small;"><span>
</span></span><div style="background: white; border-bottom: solid #F1F1F5 1.0pt; border: medium; margin-left: 23pt; margin-right: 0.5in; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-element: para-border-div; padding: 0in;">
<p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black; font-size: large;">• Another Possible Exclusive Club:
Living James Bonds.</span></span></span></p><p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black; font-size: large;">• If you recall, last week’s
blog post started off with a .25 caliber Beretta pocket pistol. </span><span style="color: black; font-size: large;">It is manufactured
by the privately held Pietro Beretta Weapons Factory in Italy, the oldest
firearms company in the world, founded in 1526. It was a favorite of Ian Fleming's central character, James Bond.</span><span style="color: black;"> </span></span></span></p>
<p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in; tab-stops: 247.5pt;"><span style="font-family: verdana; font-size: large;"><span><span style="color: black;">It occurred to me after that fact that another small club—smaller
than the current living ex-Presidents of the United States—would be living James Bonds.</span><span style="color: #202124;"><span> </span><span class="hgkelc"><span lang="EN"><span>Eight actors belong to
the fraternity of those who have played 007; alas, four have assumed room
temperature</span>. </span></span></span></span></span></p>
<p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p>
<p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in;"><span style="font-family: verdana; font-size: large;"><span><b><span style="color: black;">Live Bonds:<span> </span></span></b></span></span></p><p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in;"><span style="font-family: verdana; font-size: large;"><span><b><span style="color: black;"><span><span> </span><span> </span><span> </span> </span></span></b><span style="color: black;">George Lazenby (1939 - <span> </span>)</span></span></span></p><span style="font-size: x-small;">
</span><p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in;"><span style="font-family: verdana; font-size: x-small;"><span><b><span style="color: black;"><span> <span style="font-size: large;"> </span></span></span></b><span style="color: black; font-size: large;">Timothy Dalton<span> </span>(1946 -<span>
</span>)</span></span></span></p><span style="font-size: x-small;">
</span><p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"><span> <span style="font-size: large;"> </span></span><span style="font-size: large;">Pierce Brosnan<span> </span>(1953 -<span>
</span>)</span></span></span></span></p><span style="font-size: x-small;">
</span><p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"><span> <span style="font-size: large;"> </span></span><span style="font-size: large;">Daniel Craig.<span> </span>(1968 -<span> </span>)</span></span></span></span></p>
<p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> </span></span></span></p><span style="font-size: x-small;">
</span><p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in;"><span style="font-family: verdana; font-size: large;"><span><b><span style="color: black;">Dead Bonds:<span> </span></span></b></span></span></p><p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in;"><span style="font-family: verdana; font-size: large;"><span><b><span style="color: black;"><span><span> </span><span> </span><span> </span> </span></span></b><span style="color: black;">Barry Nelson<span> </span>(1917 – 2007)</span></span></span></p><span style="font-size: x-small;">
</span><p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"> <span style="font-size: large;"> David Niven.</span><span><span style="font-size: large;"> (1910-1983) </span> </span><span> </span></span></span></span></p><span style="font-size: x-small;">
</span><p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"><span> <span style="font-size: large;"> </span></span><span style="font-size: large;">Sean Connery<span> </span>(1930–2020)</span></span></span></span></p><span style="font-size: x-small;">
</span><p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"><span> <span style="font-size: large;"> </span></span><span style="font-size: large;">Roger Moore.<span> </span>(1927–2017)</span></span></span></span></p><p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in;"><span style="font-family: verdana; font-size: x-small;"><span><span style="color: black;"><span> </span></span></span></span></p><p align="center" class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in; text-align: center;">
<span style="font-size: x-small;">
</span><span style="font-size: large;"><span style="font-family: verdana;"><i><span face=""Verdana", sans-serif" style="color: black;">Barry Who as James Bond???…</span></i><span face=""Verdana", sans-serif" style="color: black;"> <i>Barry Nelson?<span> </span></i></span></span></span></p><p align="center" class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in; text-align: center;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black;"> </span></b></span></span></p><p align="center" class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in; text-align: center;"><span style="font-family: verdana; font-size: x-large;"><span><b><span face=""Verdana",sans-serif" style="color: black;">SPECIAL FREE OFFER!</span></b></span></span></p></div><div style="background: white; border-bottom: solid #F1F1F5 1.0pt; border: medium; margin-left: 23pt; margin-right: 0.5in; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-element: para-border-div; padding: 0in;"><div style="background: white; border-bottom: solid #F1F1F5 1.0pt; border: medium; margin-left: 23pt; margin-right: 0.5in; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-element: para-border-div; padding: 0in; text-align: left;"><div style="text-align: left;"><span style="font-family: verdana; font-size: x-small;"><span>
</span></span></div><p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in; text-align: left;"><span style="font-family: verdana; font-size: large;"><span><b><span face=""Verdana",sans-serif" style="color: black;">You are invited to have a look at the very first James Bond Movie</span></b></span></span><span style="font-family: verdana; font-size: large;"><span><b><span face=""Verdana",sans-serif" style="color: black;"> (1954). </span></b></span></span></p>
</div></div><div style="background: white; border-bottom: solid #F1F1F5 1.0pt; border: medium; margin-left: 23pt; margin-right: 0.5in; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-element: para-border-div; padding: 0in;"><span style="font-family: verdana; font-size: x-small;">
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</span><p align="center" class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in; text-align: center;"><span style="font-family: verdana;"><br /></span></p></div><div style="background: white; border-bottom: solid #F1F1F5 1.0pt; border: medium; margin-left: 23pt; margin-right: 0.5in; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-element: para-border-div; padding: 0in; text-align: left;"><p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in;"><span style="font-family: verdana; font-size: x-small;"><span><span style="font-size: large;"> A one-hour episode starring Barry Nelson, <br /> Peter Lorre and Linda Christian on the <br /> Chrysler's Weekly TV Program, CLIMAX</span></span></span></p><p class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in;"><span style="font-family: verdana; font-size: x-small;"><span><span style="font-size: large;"> </span><b><span style="color: black;"> <br /></span></b></span></span></p></div><div style="background: white; border-bottom: solid #F1F1F5 1.0pt; border: medium; margin-left: 23pt; margin-right: 0.5in; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-element: para-border-div; padding: 0in;"><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana; font-size: x-small;"><span><b><span style="color: black;"></span></b></span></span></div></div><div style="background: white; border-bottom: solid #F1F1F5 1.0pt; border: medium; margin-left: 23pt; margin-right: 0.5in; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-element: para-border-div; padding: 0in; text-align: left;"><div class="separator" style="clear: both;"><span style="font-family: verdana; font-size: x-small;"><span><b><span style="color: black;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZlOujJPrWjgYDV4tnn9Rt7C1rV8CcpXqxHHLciZXHNViIgeaOQoRmeQPmlZx-BkXwZdZtvjWUkBCdtUdD4hEO2T7_7LqT5cEpcvXQR8WKQxkI7gEUt1Mw2t_CB4Ii1XOylvNh0fP8FFMef33Y0yTuSK2Vzccu9FwO8JorfK6fdsBkftJt-HRc7_R0/s942/%2310%20Barry%20Nelson.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="714" data-original-width="942" height="486" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZlOujJPrWjgYDV4tnn9Rt7C1rV8CcpXqxHHLciZXHNViIgeaOQoRmeQPmlZx-BkXwZdZtvjWUkBCdtUdD4hEO2T7_7LqT5cEpcvXQR8WKQxkI7gEUt1Mw2t_CB4Ii1XOylvNh0fP8FFMef33Y0yTuSK2Vzccu9FwO8JorfK6fdsBkftJt-HRc7_R0/w640-h486/%2310%20Barry%20Nelson.jpg" width="640" /></a></span></b></span></span></div></div><div style="background: white; border-bottom: solid #F1F1F5 1.0pt; border: medium; margin-left: 23pt; margin-right: 0.5in; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-element: para-border-div; padding: 0in;"><span style="font-family: verdana; font-size: x-small;"><span> </span></span></div><div style="text-align: center;"><span style="font-family: verdana; font-size: x-small;"><span>
</span></span></div><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;">
</p><div style="background: white; border-bottom: solid #F1F1F5 1.0pt; border: medium; margin-left: 23pt; margin-right: 0.5in; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-element: para-border-div; padding: 0in;">
<p align="center" class="MsoNormal" style="background: white; border: medium; mso-add-space: auto; mso-border-bottom-alt: solid #F1F1F5 .75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-padding-alt: 0in 0in 0in 0in; padding: 0in; text-align: center;"><span style="font-size: large;"><span style="font-family: times;"><b><span style="color: black;">Barry Nelson as Bond (far left) and Peter Lorre (far right)<br />
At the Climax <i>Casino Royale</i> Baccarat Table.</span></b></span></span></p>
</div>
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{page:WordSection1;}</style><span style="font-family: verdana; font-size: medium;"><span> <br /></span></span></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><a href="https://www.freemansauction.com">
</a></p><p align="center" class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center; vertical-align: baseline;"><a href="https://www.youtube.com/watch?v=ztsXWp0nj2c&t=19s"><span style="font-size: medium;">https://www.youtube.com/watch?v=ztsXWp0nj2c&t=19s</span></a></p>
<p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><a href="https://www.freemansauction.com"><style>@font-face
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{page:WordSection1;}</style></a></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: medium;"><span> </span></span></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: left; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span>Enjoy! </span></span></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: left; vertical-align: baseline;"><br /></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: center; vertical-align: baseline;"><span style="font-family: verdana; font-size: large;"><span><b>###</b> <br /></span></span></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: left; vertical-align: baseline;"><span style="font-family: verdana; font-size: medium;"><span><br /></span></span></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: left; vertical-align: baseline;"><span style="font-family: verdana; font-size: medium;"><span><span style="font-size: large;">Word count: 2108</span></span></span></p><p class="MsoNormal" style="margin-left: 23pt; mso-add-space: auto; text-align: left; vertical-align: baseline;"><br /></p><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span>Denny Hatchhttp://www.blogger.com/profile/13790655444232754655noreply@blogger.com4tag:blogger.com,1999:blog-3872537973078213619.post-2710164959359925232023-01-12T06:59:00.012-05:002023-10-30T10:23:07.208-04:00#177 3 Exclusive Clubs <p class="MsoNormal"><b><span face=""Verdana",sans-serif"> </span></b></p><p class="MsoNormal"><span face=""Verdana",sans-serif" style="font-size: large;"><a href="http://dennyhatch.blogspot.com/2023/01/177-3-exclusive-clubs.html">http://dennyhatch.blogspot.com/2023/01/177-3-exclusive-clubs.html </a></span><b><span face=""Verdana",sans-serif"><br /></span></b></p><p class="MsoNormal"><span style="font-family: helvetica; font-size: large;"><b><span face=""Verdana",sans-serif">#177 Blog
Post - Thursday, January 12, 2023<br /></span></b></span></p><span style="font-family: helvetica;">
</span><p class="MsoNormal"><span style="font-family: helvetica;"><b><span face=""Verdana",sans-serif"> </span></b></span></p><span style="font-family: helvetica;">
</span><p class="MsoNormal"><span style="font-family: helvetica;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif">Posted by
Denny Hatch</span></b></span></span></p><span style="font-family: helvetica;">
</span><p class="MsoNormal"><span style="font-family: helvetica;"><b><span face=""Verdana",sans-serif"> </span></b></span></p><div style="text-align: center;"><span><b><span style="font-size: x-large;"><span style="font-family: helvetica;">The World's Three Most</span></span><span style="font-size: x-large;"><br /><span><span style="font-family: helvetica;">Exclusive Private Clubs</span></span></span></b></span><br /></div><p class="MsoNormal" style="text-align: left;"><span style="font-family: helvetica;"><b><span face=""Verdana",sans-serif"> </span></b></span></p><span style="font-family: helvetica;">
</span><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQDnEWvq3HA29ZfvcUTtg16dbKa8qIdqG-KL41TE4w0VED3NXjl4hCt8GnsCtQ3isor6_GAmbdLyQo8EOv_6qyCIxWEzZaghnEfF-OFlP1ThqZcF1uqD5PB4QAoDkEJbFlQ-vaQ7rjMmayW3358syWHbyO6WHTavQ32Li0EJM49-1Taz_TmDgHqdwN/s800/%231%20ILLUS%20.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="533" data-original-width="800" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQDnEWvq3HA29ZfvcUTtg16dbKa8qIdqG-KL41TE4w0VED3NXjl4hCt8GnsCtQ3isor6_GAmbdLyQo8EOv_6qyCIxWEzZaghnEfF-OFlP1ThqZcF1uqD5PB4QAoDkEJbFlQ-vaQ7rjMmayW3358syWHbyO6WHTavQ32Li0EJM49-1Taz_TmDgHqdwN/w640-h426/%231%20ILLUS%20.jpg" width="640" /></a></div></div><p class="MsoNormal"><span style="font-family: helvetica;"><b style="mso-bidi-font-weight: normal;"></b></span></p><span style="font-family: helvetica;"></span>
<p class="MsoNormal" style="margin-right: -1.7pt;"><span style="font-size: large;"><span style="font-family: times;"><b>Beretta .25
Automatic Pistol. Manufactured by the privately held Pietro Beretta Weapons
Factory in Italy, the oldest firearms company in the world, founded in 1526.</b></span></span></p>
<p class="MsoNormal" style="margin-right: -1.7pt;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal" style="margin-right: -1.7pt;"><span style="font-size: large;"><i><b><u><span style="color: black; font-family: Courier; mso-bidi-font-family: Arial; mso-themecolor: text1;">Dialog from the Movie of Ian Fleming's Dr. No </span></u><span style="color: black; font-family: Courier; mso-bidi-font-family: Arial; mso-themecolor: text1;">(</span><u><span style="color: black; font-family: Courier; mso-bidi-font-family: Arial; mso-themecolor: text1;">1963)</span></u></b></i></span><i><b><u><span style="color: #5f6368; font-family: Courier; mso-bidi-font-family: Arial;"> </span></u></b></i></p>
<p class="MsoNormal" style="margin-right: -1.7pt;"><span style="color: black; font-family: Courier; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;"> </span></p>
<p align="center" class="MsoNormal" style="margin-right: -1.7pt; text-align: center;"><span style="font-size: large;"><b><span style="color: black; font-family: Courier; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;">MAJOR BOOTHROYD </span></b><span style="color: black; font-family: Courier; mso-bidi-font-family: "Times New Roman"; mso-themecolor: text1;">(Peter Burton)</span><span class="fine"><span style="color: black; font-family: Courier; mso-themecolor: text1;"><br />(to
M, referring to Bond's Beretta)</span></span></span></p><span style="font-size: large;">
</span><p align="center" class="MsoNormal" style="margin-right: -1.7pt; text-align: center;"><span style="font-size: large;"><span style="color: black; font-family: Courier; mso-themecolor: text1;">"Nice and
light... in a lady's handbag."</span></span></p><span style="font-size: large;">
</span><p align="center" class="MsoNormal" style="margin-right: -1.7pt; text-align: center;"><span style="font-size: large;"><span style="color: black; font-family: Courier; mso-themecolor: text1;"> </span></span></p>
<p align="center" class="MsoNormal" style="margin-right: -1.7pt; text-align: center;"><span style="font-size: large;"><b><span style="color: black; font-family: Courier; mso-themecolor: text1;">M </span></b><span style="color: black; font-family: Courier; mso-themecolor: text1;">(Bernard Lee)</span><span style="color: black; font-family: Courier; mso-themecolor: text1;"><br />(to James Bond)</span></span></p><span style="font-size: large;">
</span><p align="center" class="MsoNormal" style="margin-right: -1.7pt; text-align: center;"><span style="font-size: large;"><span style="color: black; font-family: Courier; mso-themecolor: text1;">"Any comment,
007?"</span></span></p>
<p align="center" class="MsoNormal" style="margin-right: -1.7pt; text-align: center;"><span style="color: black; font-family: Courier; mso-themecolor: text1;"> </span></p>
<p class="MsoNormal" style="margin-left: -1.7pt; text-align: left;"><span style="font-size: large;"><b><span style="color: black; font-family: Courier; mso-themecolor: text1;"> JAMES BOND </span></b><span style="color: black; font-family: Courier; mso-themecolor: text1;">(Sean Connery)</span><span style="color: black; font-family: Courier; mso-themecolor: text1;"> <br /> "I disagree, sir. I've carried the
Beretta <br /> for ten years, and I've never missed with<br /> it."<br /> </span></span></p>
<p class="MsoNormal" style="margin-left: -1.7pt;"><span style="font-size: large;"><span class="character"><b><span style="color: black; font-family: Courier; mso-themecolor: text1;"> M</span></b></span><span style="color: black; font-family: Courier; mso-themecolor: text1;"><br />"No, but it jammed on you last job, and
you spent six months in hospital in consequence. When you carry a 00 number,
you have a license to kill, not get killed. Furthermore, since I've been head
of MI6<span class="fine"> </span>there's been a forty percent drop in casualties,
and I want to keep it that way. From now on you carry the Walther... unless
you'd rather return to standard intelligence duties."</span></span></p>
<p class="MsoNormal" style="margin-left: -1.7pt;"><span style="color: black; font-family: Courier; mso-themecolor: text1;"> </span></p>
<p align="center" class="MsoNormal" style="margin-left: -1.7pt; text-align: center;"><span style="font-size: large;"><span class="character"><b><span style="color: black; font-family: Courier; mso-themecolor: text1;">JAMES BOND</span></b></span><span style="color: black; font-family: Courier; mso-themecolor: text1;"><br />"No sir, I would
not."</span></span></p>
<p align="center" class="MsoNormal" style="margin-left: -1.7pt; text-align: center;"><span style="color: black; font-family: Courier; mso-themecolor: text1;"> </span></p>
<p align="center" class="MsoNormal" style="margin-left: -1.7pt; text-align: center;"><span style="font-size: large;"><b><span style="color: black; font-family: Courier; mso-themecolor: text1;">M</span></b><span style="color: black; font-family: Courier; mso-themecolor: text1;"><br />(to Boothroyd)</span></span></p><span style="font-size: large;">
</span><p align="center" class="MsoNormal" style="margin-left: -1.7pt; text-align: center;"><span style="font-size: large;"><span style="color: black; font-family: Courier; mso-themecolor: text1;">"Show him,
Armourer."</span></span></p>
<p align="center" class="MsoNormal" style="margin-left: -1.7pt; text-align: center;"><span style="color: black; font-family: Courier; mso-themecolor: text1;"> </span></p>
<p align="center" class="MsoNormal" style="margin-left: -1.7pt; text-align: center;"><span style="font-size: large;"><b><span style="color: black; font-family: Courier; mso-themecolor: text1;">MAJOR BOOTHROYD</span></b></span></p><span style="font-size: large;">
</span><p align="center" class="MsoNormal" style="margin-left: -1.7pt; text-align: center;"><span style="font-size: large;"><span style="color: black; font-family: Courier; mso-themecolor: text1;">(Showing Bond the Walther
pistol)<span class="fine"></span></span></span></p><span style="font-size: large;">
</span><p class="MsoNormal" style="margin-left: -1.7pt;"><span style="font-size: large;"><span class="apple-converted-space"><span style="color: black; font-family: Courier; mso-themecolor: text1;">"</span></span><span style="color: black; font-family: Courier; mso-themecolor: text1;">Walther PPK, 7.65 millimeter, with a delivery
like a brick through a plate-glass window. American CIA agents swear by them."</span></span></p><p class="MsoNormal" style="margin-left: -1.7pt;">
</p><p class="MsoNormal" style="margin-left: -1.7pt; vertical-align: baseline;"><span style="font-size: large;"><span style="font-family: courier;">——</span></span><span style="font-size: large;"><span style="color: black; font-family: Courier; mso-themecolor: text1;">Richard Maibaum, Johanna
Harwood, Berkely Mather, Screenwriters <i>Dr. No.</i> </span></span></p><p class="MsoNormal" style="margin-left: -1.7pt; vertical-align: baseline;"><span style="font-size: xx-small;"><span style="color: black; font-family: Courier; mso-themecolor: text1;"> </span></span><span face=""Verdana",sans-serif" style="color: black; font-size: xx-small; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> <br /></span></p>
<p class="MsoNormal" style="margin-left: -1.7pt; vertical-align: baseline;"><span style="font-size: large;"><span style="font-family: verdana;"><span style="color: black;">When President John F. Kennedy told a
reporter that he was reading "From Russia With Love," the James Bond
novels of Ian Fleming took off like a rocket. Young Sean Connery wannabes
sidled up to bars all over the world and ordered a "vodka martini, very
cold, shaken not stirred, served straight up."</span></span></span></p>
<p class="MsoNormal" style="margin-left: -1.7pt; vertical-align: baseline;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p class="MsoNormal" style="margin-left: -1.7pt; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Straightdope.com surmised, "James
Bond has probably created more martini drinkers than all the gin joints in the
world."</span></span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="margin-left: -1.7pt; vertical-align: baseline;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="margin-left: -1.7pt; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Over 60 years the Bond franchise has
spawned 27 movies with a combined worldwide gross of $7.8 billion. Bond's
Beretta .25 automatic pistol also took on mythic status among firearms cognoscente. It
is a terrific weapon. After all, Beretta has been making guns since 1526, so it
should know what it is doing.</span></span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;">What is remarkable about the Beretta company is that it is
not only a family-owned business but has been in the same family since its
founding 496 years ago.</span> </span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-size: large;">In researching Beretta, I stumbled across a truly extraordinary
exclusive club—the Henokiens. These are 51 family-owned businesses that are
still going strong and <u>in the hands of the same family for over 200 years</u>!</span> </span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></span></p><span style="font-family: verdana;">
</span><p class="MsoListParagraphCxSpFirst" style="margin-left: 0.75in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Two Other—Much Smaller Exclusive Private
Clubs…</span></b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana;"><span> </span></span></span></span></p><p class="MsoListParagraphCxSpFirst" style="margin-left: 0.3366in; text-align: left; text-indent: -0.25in; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana;"><span>Club #1.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-optical-sizing: auto; font-palette: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-variation-settings: normal; font-weight: normal; line-height: normal;"> </span></span></span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Living American ex-Presidents. </span></span></span></p><div style="text-align: left;">
</div><p class="MsoNormal" style="text-align: left; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Verdana; mso-fareast-font-family: Verdana;"><span> Club #2. </span></span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">The Grand Masters of the 8 Royal
Palaces of Europe.</span></span></span></p><p class="MsoNormal" style="text-align: left; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></span></span></p><p align="center" class="MsoNormal" style="text-align: center; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><b><u><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">The 51 Unpublicized, Fascinating Henokiens</span></u></b></span></span></p><span style="font-family: verdana;"><span style="font-size: large;">
</span></span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">I stumbled upon the Henokiens in 2005 when I was president,
publisher editor and reporter at the now-deceased <i>Target Marketing Magazine.</i>
Somebody mentioned the most exclusive club in the world was living
ex-Presidents of the United states. </span></span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">The roster of U.S.ex-Prexies 2005 was a group of four: Ford,
Carter, Bush 41 and Clinton.</span></span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">In 2023 the number is up to 5: Carter, Clinton, Bush 43,
Obama, Trump.</span></span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">What might be other exclusive clubs in this world I
wanted<span> </span>to know? </span></span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></span></p><span style="font-family: verdana;">
</span><p align="center" class="MsoNormal" style="text-align: center; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Exclusive Club #2: The Grand Masters</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: large;">
</span></span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">In the 1953 class at the Andover prep school was a low-key,
wonderfully likeable, smart as hell Dutch exchange student named Floor (Florentius
Willem) Kist. Over the years we kept in touch. On graduation from university
Floor went into the Netherlands diplomatic service, kept his head down and his
work ethic up. At some point Floor was assigned to work in The Hague at the
Royal Palace. Still on the upward trajectory, Floor became "Grand Master
of the Household of Her Majesty the Queen." </span></span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="vertical-align: baseline;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="vertical-align: baseline;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: verdana;"><span style="font-size: large;">His job: running the show for Queen Beatrix at home and
honchoing all her foreign travel. At some point I asked him if he would tell l
me a little about royal palace grand masters.</span></span> </span></p>
<p class="MsoNormal" style="vertical-align: baseline;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></p><span style="font-size: xx-small;">
</span><div class="separator" style="clear: both; text-align: center;"><span style="font-size: large;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKv8ViEkS8z6H9ndEMXuu-IMQU7nN53XiZ3iK_cN0BVDcY8nfAoIoyQ8T7N72XoWlPIqpOO_5YVumJ2Kn7kJ4me-SoQJFQpAmNlapaW4XRw42bno3DLRw0azSQNLdIRonJOXYB3X2BwrjMVOER9Ebd60gsY630MOEnp2pobVRRGBDd9H3grLM3Zcrn/s1200/%238%20ILLUS%20Noordeinde%20Palace.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKv8ViEkS8z6H9ndEMXuu-IMQU7nN53XiZ3iK_cN0BVDcY8nfAoIoyQ8T7N72XoWlPIqpOO_5YVumJ2Kn7kJ4me-SoQJFQpAmNlapaW4XRw42bno3DLRw0azSQNLdIRonJOXYB3X2BwrjMVOER9Ebd60gsY630MOEnp2pobVRRGBDd9H3grLM3Zcrn/w640-h336/%238%20ILLUS%20Noordeinde%20Palace.jpg" width="640" /></a></span><span style="font-family: times; font-size: xx-small;"><b><span><span style="-moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; caret-color: rgb(77, 81, 86); display: inline; float: none; font-style: normal; font-variant-caps: normal; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"> </span></span></b></span></div><div class="separator" style="clear: both; text-align: center;"><b><span style="font-family: times; font-size: large;"><span><span style="-moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; caret-color: rgb(77, 81, 86); display: inline; float: none; font-style: normal; font-variant-caps: normal; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Noordeinde<span class="Apple-converted-space"> </span></span><span><i style="-moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-style: normal; font-variant-caps: normal; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Palace</i><span style="-moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; caret-color: rgb(77, 81, 86); display: inline; float: none; font-style: normal; font-variant-caps: normal; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span class="Apple-converted-space">,</span> one of the three official<span class="Apple-converted-space"> </span></span><i style="-moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-style: normal; font-variant-caps: normal; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">palaces</i><span style="-moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; caret-color: rgb(77, 81, 86); display: inline; float: none; font-style: normal; font-variant-caps: normal; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span class="Apple-converted-space"> </span></span></span></span></span></b></div><div class="separator" style="clear: both; text-align: center;"><span style="color: red;"><b><span style="color: black;"><span style="font-family: times; font-size: large;"><span><span><span style="-moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; caret-color: rgb(77, 81, 86); display: inline; float: none; font-style: normal; font-variant-caps: normal; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span class="Apple-converted-space"> </span>of the<span class="Apple-converted-space"> </span></span><i style="-moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-style: normal; font-variant-caps: normal; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Dutch royal</i></span></span></span></span></b><span face="arial, sans-serif" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; caret-color: rgb(77, 81, 86); display: inline; float: none; font-size: large; font-style: normal; font-variant-caps: normal; letter-spacing: normal; orphans: auto; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><span style="font-family: times;"><span><span><b><span style="color: black;"><span class="Apple-converted-space"> </span></span></b><span><b><span style="color: black;">family, The Hague, Netherlands.</span></b> </span></span></span></span></span></span><br /></div><p align="center" class="MsoNormal" style="text-align: center; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></b></span></span></p><p align="center" class="MsoNormal" style="text-align: center; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Floor Kist's email to me of August 5, 2005:</span></b></span></span></p><span style="font-family: verdana;"><span style="font-size: large;">
</span></span><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;">Yes, you told me you were starting a newsletter. I remember Peggy
telling us that work behind the computer seemed to make you happy. So even if
you don't get rich, you already bagged the happiness. </span></span></span></p><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;"> </span></span></p><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;"> </span></span></p><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;"><span style="font-size: large;">Now for the
question. Yes, in the meantime the Grandmasters of the Courts of Europe
have decided to meet once a year, every year in a different capital. The
countries are: Sweden, Norway, Denmark, The Netherlands, Belgium, Luxemburg
(the family of the Grand-Duke is considered a Royal Family), Great Britain and
Spain.</span> </span></span></p><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;"> </span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;">Notes are compared every
time. Maybe now they have even dared to embark on the question what the
integration of Europe is going to do to the Royal Heads of State of the
participating countries.</span></span></span></p><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;"> </span></span></span></p><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;">(The answer to this one is probably that the Royal
Houses will be here for a long time to come. Why? Integration is slowing, the
states are not likely to melt together and even if integration were more successful
would probably lead to more need of expressing the various national identities,
which is exactly what Royal Houses do). </span></span></span></p><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;"> </span></span></span></p><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;">Let me end by presenting you and Peggy
with three Scandinavian anecdotes I told a few years ago in a dinner speech. I
quote:</span></span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;"> </span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><i><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;"><span style="font-size: large;">To conclude I want to tell you about three
experiences in my work for the Queen. When I had become Grandmaster of the
House of the Queen, I had annual meetings with the eight colleagues working for
the other crowned heads of Europe. In these meetings we exchanged experiences
and compared notes. In 1992 we were meeting in Stockholm and the Swedish King
and Queen received the group for a drink. When we were ushered in the room,
wearing a simple grey suit, we saw the Royal couple standing there in full
attire, the Queen in a striking evening gown and the King in the gala uniform
of the Swedish Royal Navy, wearing all his decorations. After we had shaken
hands there was a small silence. It was broken by my British counterpart, the
private secretary of Queen Elisabeth, who said to the King and Queen: you make
us feel slightly underdressed. The King hastened to explain that they were
going to a very formal officers dinner that evening and were already dressed
for it because there would be no time to dress after meeting with us.
"Ah,"<span> </span>my British colleague
said, "I thought it might not be for us."</span> </span></i></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><i><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;"> </span></i></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><span style="font-size: large;"><i><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;"><span> </span>We realized
the King and Queen were in for a long dinner with many toasts. That is one
thing you have to know about Sweden: during dinners they do an awful lot of
toasting to each other. The hostess is supposed to drink to the health of all
the guests, who after a little while have to return the compliment to her. At
the same time all the guests at the dinner are supposed to drink to the health
of all the other guests one by one, who one by one also have to return the
toast. To remember who has already toasted you and who hasn't, is a full
evening's work. One thing is certain: in Sweden there is no such thing as a
relaxed dinner. On the other hand in no other country can one enjoy health that
is so often drunk to. </span></i></span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><i><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;"> </span></i></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><span style="font-size: large;"><i><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;">Toasting is
not only a Swedish custom, we find it in all Scandinavian countries. During our
Queen's state visit to Norway in 1986 I sat at the gala dinner in the royal
palace on the first evening of the visit. King Olav the Fifth was still alive
then and was our host. It was a very formal affair. The men were in white tie
with decorations, the ladies wore long evening gowns, also with decorations if
they had them. Early in the main course there was a tap on my shoulder. I
stiffened and looked behind me. A waiter, also in full formal dress, had a
message for me. Now it was clear to me that no one would interrupt the
formality of the occasion without having a very good reason. This had to be an
emergency. Probably someone had died or something else terrible had happened
(war had broken out somewhere). The waiter bent over and whispered to me: His
Majesty wishes to toast you. I bent forward to get a view of the King, who was
a certain distance away, and indeed, His Majesty was looking at me, gave me a
kind nod, smiled and lifted his glass, drinking my health. I smiled back and
from far away also drank his health. We were both happy. But let me tell you:
up to this day that tap on my shoulder is the most frightening moment I have
had in my professional life. </span></i></span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><i><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;"> </span></i></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana", sans-serif"> All the best,</span><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;"> </span></span></span></p><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;"> </span></span></span></p><p class="MsoNormal" style="margin: 0in 0.25in 0.0001pt 28pt;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="mso-bidi-font-family: Tahoma;"><span style="font-family: verdana;">Floor </span><br /></span></span></p><p> <br /></p><p align="center" class="MsoNormal" style="text-align: center; vertical-align: baseline;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></b></p>
<p align="center" class="MsoNormal" style="text-align: center; vertical-align: baseline;"><b style="mso-bidi-font-weight: normal;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"></span></b></p><p align="center" class="MsoNormal" style="text-align: center; vertical-align: baseline;"><b style="mso-bidi-font-weight: normal;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"></span></b></p><p align="center" class="MsoNormal" style="text-align: center; vertical-align: baseline;"><b style="mso-bidi-font-weight: normal;"></b></p><div class="separator" style="clear: both; text-align: center;"><b style="mso-bidi-font-weight: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrAKD1iE8C08Ir5-Lo9PJo856PyM_IsRE2X0qwDK7Yilknx4Rg_IfTJCDc17tBjIr4MBhy45xjqtA0RxmOeXNGNmn-WWTIrBdDTCifj3WtMwqPm91IAj-3SMXC5JtoJ23NUG3ZyJxeI6koU8nEil4FFcxPT-UyFQ8HTjQevpjjkHbwExepN0v4_Opx/s3072/%232%20ILLUS.JPG" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="2304" data-original-width="3072" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrAKD1iE8C08Ir5-Lo9PJo856PyM_IsRE2X0qwDK7Yilknx4Rg_IfTJCDc17tBjIr4MBhy45xjqtA0RxmOeXNGNmn-WWTIrBdDTCifj3WtMwqPm91IAj-3SMXC5JtoJ23NUG3ZyJxeI6koU8nEil4FFcxPT-UyFQ8HTjQevpjjkHbwExepN0v4_Opx/w640-h480/%232%20ILLUS.JPG" width="640" /></a></b></div><b style="mso-bidi-font-weight: normal;"><br /><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><br /></span></b><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"></span></b><p></p>
<p align="center" class="MsoNormal" style="text-align: center; vertical-align: baseline;"><span style="font-size: large;"><b><span><span style="font-family: times;"><span style="color: black;"> </span></span></span></b><span><b><span><span style="font-family: times;"><span style="color: black;">(Left) Floor Kist, Peggy Hatch. (Right)
Lyda Kist, Denny Hatch</span></span></span></b></span></span></p>
<p class="MsoNormal" style="vertical-align: baseline;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></p>
<p align="center" class="MsoNormal" style="text-align: center; vertical-align: baseline;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Takeaways to Consider</span></b></span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">• To be continued
next week… The Henokiens.</span></span></span></p><span style="font-family: verdana;"><span style="font-size: large;">
</span></span><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">The saga of 51
family-owned business—all over 250 years old—still profitable… and still run by
the same family.</span></span></span></p><span style="font-family: verdana;"></span><br /><span style="font-family: verdana;"></span><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">•The oldest… family-owned
business in the world</span><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">:</span></span></span></p><span style="font-family: verdana;"><span style="font-size: large;">
</span></span><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Hoshi Hotel in
Ishikawa, Japan, which first opened its doors in 717—a whopping 1305 years ago. Yep, it’s still being
run by the same family!</span></span></span></p><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">And yep, you can book a room.</span></span></span><span style="font-size: large;"><span style="font-family: verdana;"><span class="w8qArf" style="-moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; caret-color: rgb(32, 33, 36); color: #202124; font-style: normal; font-variant-caps: normal; font-weight: bolder; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><a class="fl" data-ved="2ahUKEwj7kOzf-sH8AhWiElkFHUXcALkQ6BN6BAh0EAI" href="https://www.google.com/search?client=safari&sxsrf=AJOqlzUvp0xXhIS3_drhurWF0ukrPsW2Uw:1673524007345&q=h%C5%8Dshi+ryokan+phone&ludocid=15561071091040588201&sa=X&ved=2ahUKEwj7kOzf-sH8AhWiElkFHUXcALkQ6BN6BAh0EAI" style="color: #202124; outline: 0px; text-decoration: none;"> Phone</a><span class="eTVOZd">:</span><span class="Apple-converted-space"> </span></span><span style="-moz-text-size-adjust: auto; -webkit-text-stroke-width: 0px; caret-color: rgb(32, 33, 36); color: #202124; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;"><span class="LrzXr zdqRlf kno-fv" style="color: #202124;"><a data-dtype="d3ph" data-local-attribute="d3ph" data-ved="2ahUKEwj7kOzf-sH8AhWiElkFHUXcALkQkAgoAHoECHQQAw" href="https://www.google.com/search?q=hoshi+hotel+japan&client=safari&sxsrf=AJOqlzWENkKAMWSfAu5y6HdKsbybRdz5aQ%3A1673524001939&source=hp&ei=IfO_Y8SZN8yg5NoP556tOA&iflsig=AK50M_UAAAAAY8ABMUpAaazhz7ajP9WKo9fvqwzvMwIS&oq=H&gs_lcp=Cgdnd3Mtd2l6EAEYADIECCMQJzIECCMQJzIECCMQJzIECAAQQzIECAAQQzIECAAQQzIECAAQQzIECAAQQzIFCAAQgAQyCwguEIAEEMcBEK8BUABYAGDUFGgAcAB4AIABTYgBTZIBATGYAQCgAQE&sclient=gws-wiz#" style="color: #681da8; outline: 0px; text-decoration: none;"><span><span aria-label="Call Phone Number +81 761-65-1111">+81 761-65-1111</span></span></a></span></span></span></span><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> <br /></span></span></span></p><p class="MsoNormal"><span style="font-size: x-small;"><span style="font-family: verdana;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></span></span></p><span style="font-family: verdana;">
</span><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Stay Tuned…</span></b></span></span></p><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></b></span></span></p><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: large;"><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Word count: 1531</span><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"> </span></b></span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-family: verdana;"><span style="font-size: large;"><b><span face=""Verdana",sans-serif" style="color: black; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">### </span></b></span></span></p><br /><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/s647/TEST%20WORKING.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" data-original-height="647" data-original-width="608" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixyQUi6FdJK61Rq1T95IMcCjyT5pcK4uFH5qf3WWRgin_XAlsvjrl0q_hRWqxClZNvkyHz-m4fdnjoC3sGhvkZU8B6C1Gx7twYTobPtrTFrZTYYMp02pDOQfPOf807hVziIQFZXrR2wiK75I9zHckI1e9c4qxVmSU97N24b_guwfHBkU_5tYZwb1H9Y44/w602-h640/TEST%20WORKING.png" width="602" /></span><span style="font-size: xx-small;"></span><span style="font-size: x-small;"></span></a></div><span style="font-size: x-small;"><br /></span><p class="MsoNormal" style="margin-bottom: 0in; margin-left: 13.5pt; margin-right: -9.0pt; margin-top: 0in; margin: 0in -9pt 0in 13.5pt;"><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>292pp 6" x 9"<br /></b></span></span><span style="font-family: times; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><b>Hardcover: </b>$39.95<br /><b>Paperback:</b> $29.95<br /><b>ebook/Kindle: </b>$19.95</span></span><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"><br /></span></span></p><p></p><p class="MsoNormal" style="mso-add-space: auto; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: left;"><span style="font-family: verdana; font-size: large;"><span color="windowtext" face=""Verdana",sans-serif" style="mso-bidi-font-size: 12.0pt;"></span></span></p><p></p><p></p><p class="MsoNormal" style="tab-stops: 319.5pt; text-align: center;"><span color="windowtext" style="font-size: large;"><b><span>Amazon</span></b></span></p><p class="MsoNormal" style="tab-stops: 319.5pt;"><span color="windowtext" style="font-size: large;"><b><span> </span></b><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9">https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372767/ref=sr_1_9?keywords=method+marketing&qid=1681898276&sr=8-9</a></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.amazon.com/Method-Marketing-Denison-Hatch/dp/1648372759/ref=sr_1_2?crid=3BIGET7CI0CIR&keywords=method+marketing+hatch&qid=1679225013&sprefix=%2Caps%2C132&sr=8-2"><style>@font-face
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<p align="center" class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: large;"><b><span>Barnes & Noble</span></b></span></p>
<p class="MsoNormal"><span style="font-size: large;"><a href="https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766"><span>https://www.barnesandnoble.com/w/method-marketing-denison-hatch/1100485178?ean=9781648372766</span></a></span></p><p class="MsoNormal"><span style="font-size: xx-small;"> </span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"></span></span></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/s306/%20DH%20Happy%20Foto.jpeg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="306" data-original-width="286" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dl-NyTG6ILxrc2c6g2Z0VozNZ75yZ_fFdl94sFE1YFPw5Jg7VvRO4ju6Z-G5Ty4-hfwtRdujpYw1EgZ-9kfFJD4KGPQtKsto8JJnbBidkRxuwIXahryOTXILZC0mzNZEB0_jz92XMv27LsAetko0-ORSRnC1T-hkdT-zrnuNEeYzL0rGtzUmUjfR/w187-h200/%20DH%20Happy%20Foto.jpeg" width="187" /></a></span></span></span></span></div><span style="font-family: verdana;"><span><span><span face="" style="font-size: small;"><span face=""></span></span></span></span></span><p></p><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana;"><span><span><span face="" style="font-size: medium;"><span face="">At age 15, <b>Denny Hatch</b>—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in <i>The Middletown Press</i>.
He was instantly hooked on writing. After a two-year stint in the U.S.
Army (1958-60), Denny had nine jobs in his first 12 years in business.
He was fired from five of them and went on to save two businesses and
start three others. One of his businesses—<i>WHO’S MAILING WHAT!</i> newsletter
and archive service founded in 1984—revolutionized the science of how
to measure the success of competitors’ direct mail. In the past 55 years
he has been a book club director, magazine publisher, advertising
copywriter/designer, editor, journalist and marketing consultant. He is
the author of four published novels and seven books on business and
marketing.</span></span><span style="font-size: small;"><br /><span face=""><span face=""><br /></span></span></span><span style="font-size: medium;"><span face=""><span face=""><b>CONTACT</b> </span></span><br /><span face=""><span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;"><span>dennyhatch@yahoo.com</span></a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Note to Readers: </span></b></span><br /><span face=""><span><b><span>May I send you an alert when each new blog is posted?</span></b><span> If
so, kindly give me the okay by send</span></span></span></span></span></span><span><span><span style="font-size: medium;"><span face=""><span><span>ing your First Name, Last Name and
email to dennyhatch@yahoo.com. I guarantee your personal information
will not be shared with anyone at any time for any reason. The blog is a
free service. No cost. No risk. No obligation. Cancel any time. I look
forward to being in touch!</span></span></span></span><span style="font-size: small;"><br /></span><span style="font-size: medium;"><br /><span face=""><b><span style="color: red;">IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!</span></b></span><br /><span face=""><span style="color: black;">Google
owns Blogspot.com and this Comment Section. If you do not have a Google
account — or if you find it too damn complicated — contact me directly and I
will happily post your comment with a note that this is per your permission. Thank you and do keep in touch.<span class="Apple-converted-space"> </span><a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span></span><span style="font-size: small;"><br /><span face=""><br /></span></span><span style="font-size: medium;"><span face=""><b><span style="color: red;">Invitation to Marketers and Direct Marketers: </span></b></span><br /><span face=""><b><span>Guest Blog Posts Are Welcome.</span></b><span> </span></span><br /><span face=""><b><span>If you have a marketing story to tell,</span></b><span> case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: <a href="mailto:dennyhatch@yahoo.com" style="color: #888888; text-decoration: none;">dennyhatch@yahoo.com</a></span></span><br /><span face=""><span>215-644-9526 (rings on my desk). </span></span></span></span></span></span></div><div class="MsoNormal" style="color: black; margin: 0in 0in 0.0001pt;"><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><span><br /></span></span></span></span></span></span></div><span style="font-family: verdana; font-size: medium;"><span><span><span><span face=""><b><span style="color: red;">You Are Invited to Join the Discussion.</span></b></span></span></span></span></span><p><style>@font-face
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