Tuesday, March 25, 2025

#209 The Obama Bomb

 #209 Blog Post.   Tuesday 25 March 2025

Posted by Denny Hatch 


https://dennyhatch.blogspot.com/2025/03/209-obama-bomb-dupe-dupe.html

The Obama Bomb:
How It's Changing the World.


The Origin of the Obama Bomb: Trump's
Spreading the Bogus "Birther" Brouhaha.
 
For years Donald Trump mischievously pounded into voters' heads that Barack Obama  was born in Kenya — not in the U.S. — and therefore ineligible to be president in violation of the 14th Amendment of the Constitution. Worse, he might even be a dreaded Muslim. A sampling of the Donald's "birther" rhetoric:
 
"He [Obama] doesn't have a birth certificate, or if he does, there's something on that certificate that is very bad for him. Now, somebody told me - and I have no idea if this is bad for him or not, but perhaps it would be - that where it says 'religion,' it might have 'Muslim.' And if you're a Muslim, you don't change your religion, by the way."
—Donald Trump, The Laura Ingraham Show, March 30, 2011.
 
 
Barack Plays Hardball.
President Obama's extraordinary retribution for the birther fraud was a gross assault on Trump's fragile ego. Obama planned his revenge to take place at the White House black-tie Correspondents' Dinner at the Washington, D.C. Hilton, 30 April 2011. There Obama — and his victim — were surrounded on all sides by 2,500+ members of the nation's glitterati in politics, showbiz and the media... plus 6 million viewers on  national television. This was the very universe Trump was (and is) desperate to impress and gain respect from. Instead of respect, Obama gleefully made Trump the goat of the evening in a night of boffo laffs at Trump's expense.
 
 
 
       URGENT NOTE: At the end of the Obama Bomb video, here's
        how to get back into the blog text. Go to the very
        top left of this screen and look for the two arrows.
        CLICK ON THE ABOVE LEFT ARROW.
        Thank you.

 
A Personal Aside.
 "The most essential gift for a good writer is a built-in, shockproof shit detector. This is the writer's radar and all great writers have had it."
—Ernest Hemingway 
 
I hope you agree with me the Correspondents' Dinner was a hoot. The audience went nuts with delight and laughter, as we did at home. 

 


At the same time, the red flag of my built-in s**t detector started waving furiously in my head. I went to bed and woke up with an eerie sixth sense of coming mayhem. I was spooked and later proven spot on. Barack's entertainment so riled Donald Trump he angrily threw his hat into the presidential ring. And by golly he became the 45th and 47th president.
 
A Sampling of Donald Trump's Post
Obama Bomb Oh-so-dark Oratory.

Trump: "I am your retribution," Trump said to crowds of his supporters throughout the campaign."
The Guardian, March 4, 2023.
 
Trump: "I will appoint a real special prosecutor to go after the most corrupt president in the history of the United States of America, Joe Biden and the entire Biden family."
—The New York Times, January 19, 2025
 
Trump: "This will be a time for all citizens of the USA to celebrate! This guy (U.S. Army four-star General Mark Milley, Chairman of the Joint Chiefs of Staff) who turned out to be a Woke train wreck who, if the Fake News reporting is correct, was actually dealing with China to give them a heads up on the thinking of the President of the United States, and act so egregious that in times gone by, the punishment would have been DEATH!"
—Mark Wilson, Newsweek, September 22, 2023

Trump: "In a completely illegal, psychotic order, the deeply conflicted, biased and incompetent Acting Justice Juan Merchan had completely disrespected the United States Supreme Court, and its historic Decision on Immunity. But even without Immunity this illegitimate case is nothing but a Rigged Hoax. Merchan, who is a radical partisan, wrote an opinion that is knowingly unlawful, goes against our Constitution, and, if allowed to stand, would be the end of the Presidency as we know it."
—Truth Social, @realDonaldTrump, December 17, 2024

Nuff said here, Okay? —DH
 
What's Going on Inside President Trump's Head?
A Frenzied Crusade to Become a Dictator... or King?
 
 
 Illustration by Tim O'Brien for TIME.
 
 CLICK BELOW
                                         —Michael Tomasky, The New Republic
                                                       February 4. 2025.

 Trump's Love of Dictators
Trump: (On Kim Jong Un) "We fell in love over beautiful letters."
—John Bacon, USA TODAY, 30 Sept. 2018
 
Trump: "Let me just say about world leaders, Viktor Orbán, one of the most respected men, they call him a strong man. He's a tough person. Smart prime minister of Hungary.
—Ryan Cooper, The American Prospect, 30 Sept. 2018.

 
Trump: "Vladimir Putin, Kim Jong Un, Xi Jinping and Viktor Orbán were at the top of their game whether you like it or not."
—Praveena Somasundram and Frances Vinall, The Washington Post, 24 May 2024.
 

Trump: "I love you. You got to get out and vote. In four years you don't have to vote again. We'll have it fixed so good, you're not going to have to vote."
Maggie Astor, The New York Times, 30 July 2024.
 
Trump: "CONGESTION PRICING IS DEAD. Manhattan, and all of New York is SAVED. LONG LIVE THE KING!" 
Winnie Hu and Stefanos Chen, The New York Times, 20 Feb. 2025

NOTE: Boldface above is mine. —DH

 A Terrifying Scenario
 Our once-beloved country is in the deepest distress headed by two wannabe dictators-in-chief — Donald Trump and Elon Musk. They will no doubt be operating in cahoots with their sycophantic cadre of presidential-pardoned January 6th rioters. Plus an avalanche of additional thugs and mutineers will be hellbent on generating crippling international tariffs, putting governments and citizens out of work, pocketing their paychecks, ignoring murders, suicides, perpetual poverty, starvation, plagues, pandemics, deaths and the penurious scrapping of all healthcare research and universal medical care for the washed and unwashed.
 
And it all started with the Obama Bomb. Who'd a thunk it.
 
A supreme leader's motto:  "It's good to be the king." —Mel Brooks
 
 
 # # #

 A Riveting Rave Review of Denny Hatch's Masterpiece.

By Oluchi Samuel
10 December 2024

An official OnlineBookClub.org review of Method Marketing by Denny Hatch.]

               5 out of 5 Stars

To make a lot of profit, business owners need to understand and employ marketing. As the name implies, Method Marketing by Denny Hatch is a book that educates readers on method marketing. The author also shares the stories of some people who employed method marketing.

Marketing is the business of acquiring customers and continually thrilling them. Method marketing, on the other hand, is the ability to get inside the heads and under the skin of the people you are marketing your product to. Direct mail is the largest advertising medium, and it is the medium a lot of method marketers build their businesses on. The author shared the stories of some marketers with huge businesses. These marketers were Father Bruce Ritter, Martin Edelston, John Peterman, Bill Bonner, Bob Shnayerson, Curt Strohacker, David Oreck, and William Kennedy. They owned businesses like The Boardroom, J. Peterman Company, Agora Publishing, The Eastwood Company, The Oreck Corporation, and Western Monetary Consultants. He shared their stories, how they started their businesses, and he also dropped points for marketers to pick up from their experiences.

This is a wonderful book with lots of great lessons in marketing. I loved that the author shared some successful marketers' experiences. He used these stories to educate us. He discussed how they started their businesses and some of the mistakes they made along the way. These real-life stories made me understand his lessons quite well. I appreciated them. Readers who are planning on venturing into these businesses could learn a great deal from these stories. The author also exposed me to some businesses I hadn't heard of before, like The Teaching Company, Agora Publishing, Quest/77, and The Oreck Company.

Copywriting is a business venture I have been meaning to start. Luckily for me, I got the opportunity to read this book. The author showed the significance of copywriting and also shared tips on how to write a great copy. It gave me insights and taught me how good a copy should be written. The story of the First Bank of Troy was one of the stories I loved. The president of the bank, Frank O. Brock, operated a customer-friendly business. He paid personal attention to all his customers. He would go over lists of customers and call or give personal notes to them at least once a month. As a novice in marketing, I appreciated the appendix the author added at the end of the book. It saved me a lot of trips to the dictionary.

For all these reasons, I rate this book 5 out of 5 stars. It is an amazing book that all marketers should read. There was absolutely nothing to dislike. I found one error, showing that it was professionally edited. I recommend it to marketers and people planning on venturing into marketing, as it contains a lot of tips to flourish in marketing.

                                     
Method Marketing by Denny Hatch
View: on Bookshelves | on Amazon
Click for a Sample; read the first 31 pages FREE.
No Risk, No Cost, No Obligation.

 

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Wednesday, March 5, 2025

#208 drs. w/o borders

#208 Blog Post   Wednesday 5 March, 2025

 

Posted by Denny Hatch

 

https://dennyhatch.blogspot.com/2025/03/208-drs-wo-borders.html

 

Nothing Grabs Attention Like The Surprise of an Envelope in the Mail Containing a Giant Free Gift!

              

 

Last week the above 6”x9” US Mail envelope landed in my letter box. It was squishy and plump. Folded inside was a massive 15-inch-square bright nylon DOCTORS WITHOUT BORDERS tote bag—big and sturdy enough to carry a dozen cans of beer plus lots of additional groceries.

 

Everything about the mailing is warm, decent and fun. Lugging my groceries home through the streets of Philly from Whole Foods in this attention-getting tote bag makes me feel good. I am reminding passers-by that an independent, non-government-funded organization is taking loving care of desperately needy, victimized adults and children in the world’s most inhospitable and dangerous regions. And I'm invited to help make it happen.

 

        A textbook perfect direct mail fundraising package!

“Your first hundred words are more important than the next ten thousand words,” said the legendary salesman, Elmer “Sizzle” Wheeler. 

 

Here’s the lede — the first 100 words of the Doctors Without Borders’ magnificent two-page letter:

 


 

The first sentence of the letter is a drop-dead stopper that immediately gets inside your head:

“If you had mere moments to flee your home after a disaster, bringing only what fits in this tote bag, what would you choose?”

 

You’re instantly interrupted and thinking about your possessions, your safety, your family, what's really important to you.

 

Remember Bob Hacker’s seven “Key Copy Drivers” — the seven emotional hot buttons guaranteed to make people act. Six of the seven are in these first 100 words!

 

1.   Fear: that something gawd-awful could happen to us.

2.   Greed: n/a.

3.   Guilt: horrid events are destroying innocent people’s lives the world over. I should do something to help!

4.   Anger: Dictators and tyrants all over the world are creating mayhem, torture and deaths.

5.   Exclusivity: I’m so lucky. These horrors are wounding and killing others.

6.   Salvation: Thank goodness. I’m safe from all this evil!

7.   Flattery: One of the first things you see in the letterhead above: Awarded the 1999 Nobel Peace Prize. Wow! Imagine getting letter and free gift and request from this revered, world renowned organization!

      

In short: The first 100 words of this letter cover six of the seven emotional hot buttons that make people act.

 

If you are a direct marketer, you’d be wise to hire this copywriter!

 

STOP! THINK! Could you create this powerful attention-getting Doctors Without Borders message using teensy-weensy emails from a sad-sack wee inbox below? No way, Jose. Tactile direct mail with its heft, size, design and color you physically hold in your hands cannot be instantly zapped into oblivion like mouse type on your computer, iPad or iPhone.

 

 

Gosh, I how miss my old outdoor mail box crammed with brilliantly written letters, self-mailers, postcards, catalogs and bright, exciting design with spectacular offers. 

 

 

Most of all Peggy and I miss the conversations, conventions, gatherings, expos, intimate interaction and constant contact with the great direct marketers — the legends, innovators, worker bees and yes, the enthusiastic tyros — all of us thrilled to be in the fascinating, fun, world of what the legendary Stan Rapp called "Intimate advertising."

 

Our iconic little newsletter, WHO'S MAILING WHAT! started in our heads, survived a dry test, was published and lasted 30+ years.  We loved it — as did our readers.

 

Could WHO’S EMAILING WHAT! make it in today’s media mix?

 

Nah.

 

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Wednesday, February 5, 2025

#206 Book Covers

 

 

#206 Blog Post   Wednesday, 5 February 2025

Posted by Denny Hatch

http://dennyhatch.blogspot.com/2025/02/206-book-covers.html

 

 

You Can Judge a Book Designer by the Cover.  


On average The New York Times reviews 1300 books a year.
Below: the Times' Critic's Choice for Best Book Cover of 2024
.

                      Title: Alphabetical Diaries
                      Author: Sheila Heti
                      Publisher: Farrar, Straus & Giroux
                      Cover Design: Na Kim
                    
Cover Design: Success or Failure? Catastrophe!!!
                      Published: 2024
                      Hard Cover: $27.00

By: Matt Dorfman, designer, illustrator and an art director of The New York Times Book Review since 2015.
"This cover is both an instruction manual for how to read a book and an audacious language experiment. Interlocking the author's name with her title in the style of a word search, the design demonstrates how the cover's behavior rhymes with the author's alphabetical project by singling out an "A," "B" and "C" with pops of a different color. And the type choice clearly signals that this is an experiment we're meant to have fun with. It's easy for such distinct tasks to conflict on the face of a book. It's Hard to harmonize them this playfully. —Matt Dorfman

 
Matt Dorfman saying "This cover is both an instruction manual for how to read a book and an audacious language experiment..." is preposterous!
The cover is the publisher's formal announcement to the world that this new book really exists. The cover is the most important advertisement for the book itself. It will be seen in bookstores and libraries. It will appear in all ads, promotional brochures, press releases, book reviews, newspaper feature stories, author's bios and catalogs in print and online. In short, the cover is how people recognize this new book for all time. Not a treatise on how to read it!

Four Hard and Fast Rules for Successful Book Cover Design.

Rule #1: Title and author's name must stand out and be immediately easy to read.

Rule #2: Title is the most important element on the cover.  It identifies the book, making it unique, special and standing apart from the other 189 million books in print.

Rule #3: Occasionally the author's name may be larger than the title. If the writer is a show-biz celebrity, politician, best-selling author — a name that is instantly recognized and would be a huge sales hook... yeah, give this star top billing on the cover and title page.

Rule #4: No Limits. The cover is the main salesman for the life of the book. It can feature exciting colors, jarring type fonts and gripping illustrations to give a flavor of the goodies that await readers. Anything goes, so long as the title and author are obvious and easy to read.

Okay, why is this Times' winning cover design a colossal flop? Shoppers are busy people. In this book cover the title and author are totally hidden somewhere in a smarty-pants designer's word salad. What's the name of the book? Who wrote this thing? Designer Na Kim is trying to force me to drop everything and spend precious time solving the puzzle of the title. I ain't got the time. In short... this #1 New York Times' Best Book Cover 2024 is strange as hell and an instant deal killer.

 

Another Terrible Runner-up Cover from the Dozen
Chosen by the Times as Best Book Covers of 2024.



                        Title: Body in the Library/Memoir of a Diagnosis
                        Author: Graham Caveny
                        Publisher: Bahamut Media Ltd. (UK)
                       Cover Design: David Pearson
                        Published: 2024
                        Paperback: $18.25

By: Matt Dorfmann, "If it weren't for the oblique clue in the subtitle, you would have no idea that cancer is the driving agent of this memoir. In all other respects, the design smartly widens its aperture, using one of mankind's cohabitants in the natural world — a swan — to hit an existential note about anticipating the end of a life and how one might (literally in the swan's case) bow out with grace. —Matt Dorfman


A Truly Bizarre, Difficult-to-read Cover Design. 
At the very top left-hand corner is author's name in strange, very small and difficult-to-read cartoonish script font.

Meanwhile across the very bottom of the cover is the title/subtitle in the this same teennsy difficult-to-read cartoonish script .


Title/sub-title are separated by the orange bill at the end of the massive wrap-around neck of a swan that seems to be to be in extremis. 
 
 

Compare These Weird-o 2024 Designs with the
Most Successful Book Cover in Modern History!



                   Title: GONE WITH THE WIND
                   Published: 1936
                   Author: Margaret Mitchell
                   Publisher: Macmillan
                   Jacket Design: Alas, couldn't find anywhere.
                   Hardcover: $3.00


 Design Wizardry.



Between the giant title and author's name is this glorious little painting — a charming scene of the pre-Civil War Old South, giving the reader a hint of the wondrous story to come.
 

"Your First 100 Words Are More Important Than the Next Ten Thousand."
Elmer "Sizzle" Wheeler (1903-1968)
Elmer Wheeler, author of nine books on public speaking and how to sell, was famous for saying, “Don’t sell the steak, sell the 'sizzle'.” Here are the first hundred and eighteen words of Gone With The Wind, the greatest best seller since The Bible. No kidding.

 

SCARLETT O’HARA WAS NOT BEAUTIFUL, but men seldom realized it when caught by her charm as the Tarleton twins were. In her face were too sharply blended the delicate features of her mother, a Coast aristocrat of French descent, and the heavy ones of her florid Irish father. But it was an arresting face, pointed of chin, square of jaw. Her eyes were pale green without a touch of hazel, starred with bristly black lashes and slightly tilted at the ends. Above them, her thick black brows slanted upward, cutting a startling oblique line in her magnolia-white skin—that skin so prized by Southern women and so carefully guarded with bonnets, veils and mittens against hot Georgia suns.

 

The year was 1936, smack in the middle of the Great Depression (1929-1941).
Everything about Gone With The Wind was huge... starting with the book jacket design. The giant title on the cover is easily readable in the distance across a large bookstore, library shelf or private salon. It's also perfectly readable in a very small snapshot with the author holding it. Also when reduced to smallest size for a catalog illustration or promotional montage, this tiny book cover is still very readable and jumps out at you!

Metro-Goldwyn Mayer bought the movie rights for $50,000 ($1.1 million today), the most money ever paid for a debut novel.

The 1939 blockbuster film runs a riveting four hours and twenty-five minutes. Directed by Victor Fleming, it stars Clark Gable, Vivian Leigh, Olivia de Havilland, Leslie Howard and Butterfly McQueen (first black performer to win an Oscar). GWTW won a whopping 10 gold Academy Award statues in 1940. 
 
 Only One Petite Element Was Involved
In This Otherwise Gargantuan Saga
 

 
 
Margaret Mitchell (1900-1949) stood 4' 11" barefoot. At age 26 she broke her ankle. To deal with the boredom of confinement in her Georgia home she began writing a Civil War-era novel. Three years later Peggy Mitchell hit the jackpot like no other American writer before or since. Her first and only published novel ran a massive 1037 pages, sold 1.4 million copies the first year. She won the 1937 National Book Award and Pulitzer Prize for Fiction. The $3.00 retail price in 1937 was the equivalent of $65.75 in today's dollars. (A prohibitive price in mid-Depression when average taxable income was $890 per year for wage earners.)
 
Ninety years later, total worldwide sales of GWTW was 30+ million books in 40+ languages in 38 countries. Together with international film and TV box office revenues, the Grand Total is an estimated mind- blowing worldwide gross of $4.3 billion. At her passing Mitchell's personal net worth was an estimated $20 million in 1949. That's $250+ million in 2024 dollars.

Now think of it. The very first public appearance of this literary masterpiece was the splendid powerhouse book cover that suddenly appeared in bookstores, libraries, book clubs, and in publicity photos of the author. 
 
P.S. This past end-December 2024 Peggy and I took a three-week Viking cruise around South America. With long days and nights at sea I read Gone With the Wind on my Kindle — all breathtaking 1037 pages. My one-sentence review: "GWTW is the most brilliant, gripping reading experience in my 89 years on this planet. I look very forward to again streaming the 4+ hours film in our living room. My cost will be $3.99. Amazing!"
 
P.P.S. Margaret Mitchell was intrigued by — and did serious scientific research into — the sexuality of women. Deep into GWTW is her vivid description of what may be the greatest orgiastic encounter in the history of literature as Scarlett and Rhett go at it. If you have false teeth, be prepared to swallow them!
 
P.P.P.S. Here's Your Link to the Original Times' Account of
          The Critic's Choice for the Best 12 Book Covers of 2024.
 
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