http://dennyhatch.blogspot.com/2022/04/153-becky-bugger-e-letter.html
#153 Blog Post - Wednesday, 13 April 2022
Posted by Denny Hatch
The Becky Bugger E-letter to Me
From Her E-Marketing Agency
As readers know, I spent 60 years in Direct Mail Marketing—as an agency copywriter, designer and book club director. Later in my checkered career I became a freelancer, morphed into a self-publisher (WHO’S MAILING WHAT! Newsletter & Archive Service) and editor, publisher of Target Marketing magazine.
Those of us that practiced the science and art of direct mail have the complex rules of engagement hard-wired into our DNA—the daunting arithmetic that all comes down to CPO (cost-per-order), CPM (cost-per-thousand of lists) and PPPI (cost of paper, printing, postage and inserting).
And ultimately knowing how to test small, making confirming tests and—if the numbers are right—rolling out to reap obscene profits.
The ultimate beauty of direct mail is the glorious secrecy. You could drop a wee 5,000-piece test mailing and nobody could pick up on what you are doing until you blitzed the country causing your competitors to eat your dust.
Enter the Internet in the mid-1980s. It grew exponentially and became the Wild West of the advertising business. Read about Yekutiel Sherman who invented the Selfie-stick. It was stolen out from under him by Chinese pirates who sold his Selfie-sticks all over the world while he was still putting together his financial plan.
By the time the 1990s arrived, a gazillion hotshot kids — with zero experience in marketing and design — took over and set the protocols. These kids said to us geezers:
“This is the new medium and the new paradigm. Your old rules are deader than Kelsey’s nuts. We make the rules now. So, take a hike, buster.”
Becky Bugger to DH
Your Google Suspension – It’s Time to Get Help
· Becky Bugger <rebecca@stubgroup.com>
To: dennyhatch@yahoo.com
Mon, Dec 6
at 9:20 AM
Hi,
Have you resolved the issues with your suspended Google account? We’d love to offer our ads management service as an option to help you get a higher ROAS. Check out this case study and see what we’ve done for other clients to help them increase their leads substantially.
Still
trying to get unsuspended? There’s a really good chance that we can still help
you. Here’s why:
• You are working with Google Support to resolve the issue.
• We word with a dedicated team INSIDE Google to get you unsuspended.
• We're experts. This is what we do and we're really good at it.
Contact us today and let us help you dominate
your online market.
Becky
Bugger
Director,
Business Development & Sales
StubGroup
DH to Becky Bugger
Denny Hatch <dennyhatch@yahoo.com>
To: Becky Bugger
Thu, Dec 9, 2021 at 7:44 AM
Dear Rebecca Bugger,
Thank you for your alerting me about my Google Suspension.
This is very upsetting.
I have been using Google for many years and never had a problem.
Could you kindly explain what my suspended Google account means and how you can help me make things right?
Denny Hatch
200 West Washington Square, #3007
Philadelphia, PA 19106
215-644-9526
Ms. Bugger never replied.
Takeaways to Consider
• "According to a 2008 study by researchers at the
University of California, Berkeley and UC, San Diego, spammers get a
response just once for every 12.5 million emails they send — a response
rate of 0.000008%. Despite that, though, spammers are still able
to turn a profit." —sitepoint.com
• The Becky Bugger letter was spam. Horse hockey. BS. A colossal waste of time. Google did not cancel my account.
• Her threat of a canceled account was a pathetic attention-getter.
• I love Google. Google owns YouTube—the world’s greatest collection of living entertainment, history and information ever assembled on Planet Earth! All of it FREE!
• God, how I love YouTube! It's amazing!
• Thanks to Google, I’m on YouTube all the time. During the dismal months of lockdown and isolation, I have spent hours on YouTube traveling the world. My favorite: the magnificent BBC Great Railway Journeys starring the debonair, articulate, charming Michael Portillo. You'll love it, too!
Word Count: 768
Another no no? The typo that her nifty techno-wizardy spell check didn't catch (word instead of work). From one Becky to another - context is best left to the humans. Edit offline, Bugger.
ReplyDeleteHey, Rebecca!
DeleteGood catch! I missed it clean.
Thank you, thank you for taking the time to write.
Do keep in touch.
Cheers!
I thought "word" was a new twist on English language usage, in which "word" meant "speak with". Sort of like "gift" being used as a verb (I gifted her....)
DeleteDear JXL, Thanks for contributing to this curious series of exchanges. I’m a meat-‘n’-potatoes guy and all this parsing the finer points of the English language is above my pay grade. But lotsa fun.
DeleteDo keep in touch.
Cheers.
FYI, "JXL" is Jeff Laurie. I hope you're doing well.
DeleteHard to understand this new digital breed. For example, it beats me why a digital marketing company is running radio commercials to attract clients saying that they are world beaters at generating prospects. If so, why do they have to advertise on radio I wonder.
ReplyDeleteDear Winno,
DeleteMany thanks for your thoughtful comment.
The question: What is “digital marketing?”
Yes, it’s marketing via electronic media. However much of it is emphatically NOT direct marketing. Harry Walsh’s definitions of direct marketing is apt:
“One letter writer whispering directly into the ear of one letter reader.”
Or maybe Stan Rapp’s definition: “Intimate advertising.”
Translate typical digital (email) messaging, it’s what Bob Hacker decried when he exclaimed: “Direct Mail is NOT advertising in an envelope.”
Do keep in touch.
David Amkraut gave me the okay to share his email. —DH
ReplyDeleteFrom: David L. Amkraut
Denny,
It’s always a pleasure to read your entertaining and insightful remarks. If its any comfort to you, I also get garbage like the stuff sent by “Betty Bugger.”
I have to wonder if there is more here than meets the eye. In some ways, this feels like it came from someone without perfect English and may have been computer-composed, with the computer programmed to throw in trite phrases that the programmer thinks will impress. For one thing a genuine U.S. company might likely have responded. In addition, there is the typo you noted. In addition, a native English speaker might know that “bugger” has very negative connotations.
Is it possible that the real goal is to get people to click on a link, making mischievous or malicious acts possible?
Or… am I being too paranoid and it is simply a case of someone clueless about ads and marketing showing their ignorance?
Regards,
David
P.S. I may be biased because of a damaging identity theft a few months ago that started, we believe, with email that got me to click on a link. The identity theft investigation reached a dead end at a Russian-language server located somewhere in Eastern Europe.
Poor Betty. Unfortunate surname and pity she didn't reply. As we Kiwis would say 'What a bugger she didn't reply'.
ReplyDelete