A. I.

 #214 A.I.     15 August 2025

https://dennyhatch.blogspot.com/2025/08/a-i.html

 

 Posted by Denny Hatch

 

A.I. Can Make You Rich When You
Master the Art of Stealing Smart.

Why Couldn't This $19.95 Collection Be the Basis 
Of a Million-dollar Direct Marketing A.I. Database?

The 100 Greatest Advertisements was assembled by Julian Watkins in 1949 — and expanded to 113 ads for a second edition in 1959. All are ipso facto wildly successful advertisements. They were not chosen because the author “liked” them or thought they were fun and amusing. Each of these 113 full-page ads has a riveting headline, involving copy and — where applicable — has an order mechanism that brought responses and cash into the coffers of the advertisers that paid dearly to run them in myriad major newspapers and magazines. Many of them ran for years. Here's a prime example:

 

 Click below for a giant enlargement of this ad.

 

Click Here for Vic Schwab’s Masterful Copy and
Design That Sold a Million Books Over Three Years.

 

 

As Victor O. Schwab of Schwab & Beatty wrote in the November 1939 issue of Printers' Ink Monthly, "When an advertisement does a noteworthy job all of us can learn something from it, no matter what it is selling. 
    Mr. Schwab had in mind his ad that sold a million books: How to Win Friends and Influence People. That is, it had sold a million books between December 1936 and November 1939. The sales to date aren't terribly important here; any ad that brings in cash for a million copies in three years via the coupon route, is one whale of a great ad!
—Julian Lewis Watkins, The 100 Greatest Advertisements 1852-1958

Forget that Dale Carnegie’s book was published in 1936. The headline and copy are dynamite for the ages. The ad was seen by tens of millions of people in myriad up market newspapers and magazines. The price of the book was $2. (That’s a whopping $46.25 in today’s dollars!) Vic Schwab's ad convinced one million people to fill out the tiny coupon and pay $2.00. (That's $23.1 million in today's dollars.) Publishers Richard L. Simon and M. Lincoln Schuster sold a mind-bending 30 million copies worldwide (Simon & Schuster continues to sell 250,000 copies every year).

 

The Obvious Reason All These Great Advertisements
 Are Proven Successful Is Because They Ran for Years.

Their copy platforms worked like gangbusters and made a yummy fortune for the advertisers.
 
                Among the 113 products and services in
         THE 100 GREATEST ADVERTISEMENTS 1852-1958

 

 The majority of these ads pitch products — from Cream of Wheat to Rolls-Royce. Others generate information. E.g., Joint Coffee Trade Publicity Committee.

 

 “I do not regard advertising as entertainment or an art form, but as a medium of information.” 
— David Ogilvy, OGILVY ON ADVERTISING. 

About the Coffee Publicity Committee Ad.

“There wasn’t anything sensational about the words or illustrations and they wouldn’t win any prizes for fine writing or design. The all-important thing, as in all campaigns, and sometime missing these days through lack of digging, was the copy idea. And that, as it turned out for the coffee business, was a lulu!” Definitely, a lulu!” 
—Julian Lewis Watkins.
 

                     What Is A.I.?  "Artificial Intelligence."
In my opinion there is nothing artificial about it. The concept and execution is a very real, fascinating, staggeringly brilliant mankind-and-womankind's highest achievement in harnessing encyclopedic information. "A.I." is outrageous mislabeling.

Okay, So What's a Million Dollar Direct Marketing A.I. Database? 
A massive invaluable anonymous universal swipe file and idea factory for entrepreneurs, corporate executives, directors, board members, advertisers, advertising agencies, direct marketers, creatives, copywriters, consultants, fiction writers, seasoned news reporters and cubs, students, inventors, teachers, editors, business majors, government employees, politicians, ad infinitum.

 

  Takeaway to Consider: 

 

 Are Million (and Billion) Dollar 
A.I. Marketing Databases Possible? 

Ask any of the 36,000 folks who work at Nvidia — the A.I. leviathan — and BTW the largest corporation on the planet. If Nvidia were a separate country it would be the world's sixth richest. No kidding. And... a June poll of over 3,000 Nvidia employees revealed that 76-78% of workers are now millionaires, with approximately 50% having a net worth over $25 million. This extraordinary wealth stems from Nvidia's remarkable stock performance, which has surged by 3,776% since early 2019.

 

:)

 A Riveting Rave Review of Denny Hatch's Masterpiece.

By Oluchi Samuel
10 December 2024

An official OnlineBookClub.org review of Method Marketing by Denny Hatch.

               5 out of 5 Stars

To make a lot of profit, business owners need to understand and employ marketing. As the name implies, Method Marketing by Denny Hatch is a book that educates readers on method marketing. The author also shares the stories of some people who employed method marketing.

Marketing is the business of acquiring customers and continually thrilling them. Method marketing, on the other hand, is the ability to get inside the heads and under the skin of the people you are marketing your product to. Direct mail is the largest advertising medium, and it is the medium a lot of method marketers build their businesses on. The author shared the stories of some marketers with huge businesses. These marketers were Father Bruce Ritter, Martin Edelston, John Peterman, Bill Bonner, Bob Shnayerson, Curt Strohacker, David Oreck, and William Kennedy. They owned businesses like The Boardroom, J. Peterman Company, Agora Publishing, The Eastwood Company, The Oreck Corporation, and Western Monetary Consultants. He shared their stories, how they started their businesses, and he also dropped points for marketers to pick up from their experiences.

This is a wonderful book with lots of great lessons in marketing. I loved that the author shared some successful marketers' experiences. He used these stories to educate us. He discussed how they started their businesses and some of the mistakes they made along the way. These real-life stories made me understand his lessons quite well. I appreciated them. Readers who are planning on venturing into these businesses could learn a great deal from these stories. The author also exposed me to some businesses I hadn't heard of before, like The Teaching Company, Agora Publishing, Quest/77, and The Oreck Company.

Copywriting is a business venture I have been meaning to start. Luckily for me, I got the opportunity to read this book. The author showed the significance of copywriting and also shared tips on how to write a great copy. It gave me insights and taught me how good a copy should be written. The story of the First Bank of Troy was one of the stories I loved. The president of the bank, Frank O. Brock, operated a customer-friendly business. He paid personal attention to all his customers. He would go over lists of customers and call or give personal notes to them at least once a month. As a novice in marketing, I appreciated the appendix the author added at the end of the book. It saved me a lot of trips to the dictionary.

For all these reasons, I rate this book 5 out of 5 stars. It is an amazing book that all marketers should read. There was absolutely nothing to dislike. I found one error, showing that it was professionally edited. I recommend it to marketers and people planning on venturing into marketing, as it contains a lot of tips to flourish in marketing. 

METHOD MARKETING
View: on Bookshelves | on Amazon
You can request a sample
And Read the First 31 Pages FREE.

  ###

  

     

#213 Headlines

 #213   Thursday 31 July 2025

 https://dennyhatch.blogspot.com/2025/07/213-headlines-dupe-dupe.html

Posted by Denny Hatch 

 

 "The Wickedest of All Sins Is to Run 
An Advertisement Without a Headline."
                                       —David Ogilvy  

 

 

This artsy-craftsy, zero-headline ad ran as a full page in Fortune magazine. Because it had no offer, nothing to sell, nothing to entice the reader into reading the copy (the paltry total of 13 words!), no coupon or order mechanism, no address or phone number to ask for more information, it was impossible to come up with the ROI — Return on Investment. 

This is like peeing in blue serge. It makes you feel good and nobody notices.
   

• In the world of advertising, they are called headlines.
 

• Newspaper journalists call them heds.

• On book covers, special reports, white papers, articles, short 
   stories, blogs and press releases they are called titles.

 • On memos and e-mails they are the subject lines.

 • On a direct mail envelope the illustration and text are 
    the teaser.

 • Whatever the medium — a headline, title or teaser — it's what 
    your reader sees first.

• "The headline selects the reader." 
    —Direct marketing guru Axel Andersson.

• "Writing headlines is one of the greatest journalist arts."
    —Claude Hopkins 

•  "Headlines, subject lines, teasers and titles are the hot pants 
     on the hooker." 
    —Bill Jayme

•  "Headlines make ads work. The best headlines appeal to 
     people’s self-interest or give news."         
    —John Caples 

•  "Long headlines that say something out-pull short headlines 
     that say nothing."
    —John Caples

•  "Remember that every headline has one job. It must stop 
    your prospects with a believable promise." 
    —John Caples 

•  "In TV, it’s the start of the commercial. In radio, it's the first 
    few words. In a letter, the first paragraph. Even a telephone 
    call has a headline. Come up with a good headline, and you’re 
    almost sure to have a good ad. But even the greatest writer 
    can’t save an ad with a poor headline. You can’t make an ad 
    pull unless people stop to read your brilliant copy."
    —John Caples

•  Don't ask questions in teasers and headlines that can be
    answered yes or no. This gives control of the communication 
    to your reader." 
    —George Duncan

 

              The Lodestar of the Crown Jewel in My Library,
                             OGILVY ON ADVERTISING:
I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, 'How well he speaks.' But when Demosthenes spoke, they said, 'Let us march against Philip.'

                                   David Ogilvy on Headlines
The headline is the ticket on the meat. Use it to flag down readers who are prospects for the kind of products you are advertising. If you want mothers to read your advertisement, display MOTHERS in your headline. And so on. Conversely do not say anything in your headline which is likely to exclude any readers who might be prospects for your product.

On the average, five times as many people read the headline as read the body copy. It follows that if you don’t sell the product in your headline, you have wasted 90% of your money.    

The headlines that work best are those which promise the reader a benefit.


Headline Length. In headline tests conducted with cooperation of a big department store, it was found that headlines of 10 words or longer sold more goods than short headlines. In terms of recall, headlines between 8 and 10 words get the most coupon returns. In the average, long headlines sell more merchandise than short ones — headlines like our: "At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock."

News and headlines. Headlines that contain news are sure-fire. Time after time we have found that it pays to inject genuine news into headlines. 

 Simple headlines. Your headline should telegraph what you want to say — in simple language. Readers do not stop to decipher the meanings of obscure headlines.

Localize headlines. 
In local advertising, it pays to include the name of the city in your headline.


Typography. The more typographical changes you make in your headline, the fewer people will read it.


Capital Letters. Set your headline, and indeed your whole advertisement, in upper/lower case. CAPITAL LETTERS ARE MUCH HARDER TO READ, PROBABLY BECAUSE WE LEARN TO READ in lower case. People read all their books, newspapers and magazines in lower case.


Surprinting. Never deface your illustration by printing your headline over it. Old-fashioned art directors love doing this, but it reduces the attention value of the advertisement by an average of 19 percent.  Newspaper editors never do it. In general, imitate the editors; they form the reading habits of their customers.
 

Blind Headlines. Some headlines are “blind." They don’t say what the product is, or what it will do for you. They are about 20 per cent below average in recall.

Humor. Don't use humor or puns. People don't buy from clowns.

From OGILVY ON ADVERTISING. 
    —David Ogilvy

Three of the Most Powerful (and Successful!) 
Advertising Headlines in the 20th Century!

Note: These three ads appeared in Julian Lewis Watkins' masterpiece: THE 100 GREATEST ADVERTISEMENTS 1852-1958 — WHO WROTE THEM AND WHAT THEY DID.

All three ads have order coupons in the lower right corner. No phone numbers. (These were created decades before telemarketing.) No email address. To order a product took work on the buyer's part: you had to fill out the little coupon by hand. Then cut it out of the newspaper or magazine, insert it in an envelope, address the envelope, lick the envelope flap, lick and affix a First Class Stamp and finally go to the post office to mail it.

 

    Below is Perhaps the Most Legendary
    Headline in the History of Advertising. 

 

This ad ran in myriad newspapers for many years as did many imitations. It was written and designed in 1925 by 25-year-old cub copywriter John Caples. He had a 60-year career and went on to become CEO of the advertising agency BBD&O that today has 15,000 employees spread across 289 offices in 81 countries.

As Victor O. Schwab, of Schwab & Beatty wrote in the November 1939 issue of Printers' Ink Monthly, "When an advertisement does a noteworthy job all of us can learn something from it, no matter what it is selling. Mr. Schwab had in mind the ad that sold a million books: How to Win Friends and Influence People. That is, it had sold a million books between December 1936 and November 1939. The sales to date aren't terribly important here; any ad that brings in cash for a million copies in three years via the coupon route, is one whale of a great ad!"
     —Julian Lewis Watkins.

Written and designed in 1918 by Maxwell Sackheim who, with Harry Schermann, founded Book-of-the-Month Club in 1926. This masterpiece ran continuously for 40 years without change, with the exception of slipping a new and better testimonial into the copy occasionally.

 Takeaways to Consider.

These headlines were not slapped together as afterthoughts. For master copywriter Claude Hopkins copy was secondary to headlines. He often spent:

 "... hours on a single headline. Often scores of headlines are discarded before the right one is selected. For the entire return from an ad depends on attracting the right sort of readers. The best of salesmanship has no chance whatever unless we get a hearing.

"The vast difference in headlines is shown by keyed returns... The identical ad run with various headlines differs tremendously in its returns. It is not uncommon for a change in headlines to multiply returns from five or 10 times over."

Hopkins' observation directly relates to all other writing. A poorly written headline, subject line, teaser or title guarantees poor readership.

Consider the schlub of a corporate executive who spends hours — perhaps days — writing, rewriting and perfecting a career-changing email and then slams out the first idea for a subject line that pops into his or her head and hits SEND!

Copy wizard John Caples echoes the wisdom of Claude Hopkins on the importance of headlines: 
    

•  "What do people see of advertising? Headlines! What do you yourself see of advertising as you glance through a newspaper or magazine? Headlines! What decides whether or not you stop for a moment and look at and advertisement or even read a little of it? The headline!

 •  "Now, I spend hours on headlines—days if necessary. And when I get a good headline, I know that my task is nearly finished. Writing the copy can usually be done in a short time if necessary. And that advertisement will be a good one — that is, if the headline is really a 'stopper.'

  •  "What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy might as well be written in Greek.

  • "If the headline of an advertisement is poor, the best copywriters in the world can't write copy that will sell goods. On the other hand, if the headline is a good one, it is a relatively simple matter to write the copy."

 

These four prior paragraphs apply to all communications today — 
print, online, TV.

###

 

  

 A Riveting Rave Review of Denny Hatch's Masterpiece.

By Oluchi Samuel
10 December 2024

An official OnlineBookClub.org review of Method Marketing by Denny Hatch.

               5 out of 5 Stars

To make a lot of profit, business owners need to understand and employ marketing. As the name implies, Method Marketing by Denny Hatch is a book that educates readers on method marketing. The author also shares the stories of some people who employed method marketing.

Marketing is the business of acquiring customers and continually thrilling them. Method marketing, on the other hand, is the ability to get inside the heads and under the skin of the people you are marketing your product to. Direct mail is the largest advertising medium, and it is the medium a lot of method marketers build their businesses on. The author shared the stories of some marketers with huge businesses. These marketers were Father Bruce Ritter, Martin Edelston, John Peterman, Bill Bonner, Bob Shnayerson, Curt Strohacker, David Oreck, and William Kennedy. They owned businesses like The Boardroom, J. Peterman Company, Agora Publishing, The Eastwood Company, The Oreck Corporation, and Western Monetary Consultants. He shared their stories, how they started their businesses, and he also dropped points for marketers to pick up from their experiences.

This is a wonderful book with lots of great lessons in marketing. I loved that the author shared some successful marketers' experiences. He used these stories to educate us. He discussed how they started their businesses and some of the mistakes they made along the way. These real-life stories made me understand his lessons quite well. I appreciated them. Readers who are planning on venturing into these businesses could learn a great deal from these stories. The author also exposed me to some businesses I hadn't heard of before, like The Teaching Company, Agora Publishing, Quest/77, and The Oreck Company.

Copywriting is a business venture I have been meaning to start. Luckily for me, I got the opportunity to read this book. The author showed the significance of copywriting and also shared tips on how to write a great copy. It gave me insights and taught me how good a copy should be written. The story of the First Bank of Troy was one of the stories I loved. The president of the bank, Frank O. Brock, operated a customer-friendly business. He paid personal attention to all his customers. He would go over lists of customers and call or give personal notes to them at least once a month. As a novice in marketing, I appreciated the appendix the author added at the end of the book. It saved me a lot of trips to the dictionary.

For all these reasons, I rate this book 5 out of 5 stars. It is an amazing book that all marketers should read. There was absolutely nothing to dislike. I found one error, showing that it was professionally edited. I recommend it to marketers and people planning on venturing into marketing, as it contains a lot of tips to flourish in marketing. 

METHOD MARKETING
View: on Bookshelves | on Amazon
You can request a sample
And Read the First 31 Pages FREE.

  ###

 

#212 CT Syndrome

https://dennyhatch.blogspot.com/2025/06/212-ct-syndrome.html

 

Wednesday, 18 June 2025

 

Posted by Denny Hatch.                

  

       My Revolutionary Way of Coping 
         With Carpal Tunnel Syndrome.  

                                                                                                  Photo: Peggy Hatch

The Illustration Above May Be a World First. 
Nothing Like This Seems to Exist. Anywhere. 

I woke up last month and the first three fingers of my left hand — thumb, index and middle digit — were numb. I assumed blood hadn't circulated... or something.  I exercised and rubbed my fingers and they were okay in 20 minutes. Same thing happened a day later.

Called my wonderful concierge doctor, Gary Dorshimer, and left a message about numb fingers. His assistant called me right back. "That's very probably carpal tunnel syndrome," she said. "Get a wrist splint." 

I Googled "Wrist Splint." Here's a sampling of what comes up. 

 

I bought one of these splints at my local pharmacy and started wearing it.

And also Googled "Carpal Tunnel Syndrome." This Google AI paragraph came up:

Carpal tunnel syndrome (CTS) is a common condition that affects the median nerve in the  wrist. According to the National Institute of Neurological Disorders and Stroke (NINDS),  the prevalence of CTS is estimated to be:
    — 5%: of the general population [±15 million in the US].
    — 10-15%: of women between the ages of 40 and 60.
    — 3-5%: of men. 

I wore my boughten wrist splint 24 hours a day (not in the shower). A couple of mornings later I awoke with three very numb fingers. Not painful. Numb! Out of a possible 10, this numbness was an 8 or maybe 9.

Of course, my fingers were numb! They were out there. Not cared for. Wanting attention.  

Health bores me. Many geezers love talking (and talking, talking, talking) about their ill health. (We call that the "organ recital.") Doctors' appointments are a kind of hobby and time killer — a welcome activity that breaks up their boring day. I am fascinated by doctors, but don't like to bother them. They are busy as hell, often under great pressure... on call 24 hours... it must be a checkered life.

As a committed direct marketer, I did some basic research on carpel tunnel syndrome and discovered two fierce marketer foes: the "Wrist Splints" crowd vs. the "Squeeze Balls" crowd.

 

Nowhere on the Web did I find an illustration of a hand in a wrist splint holding a squeeze ball. The Obvious Logic:
The wrist splint seems to be designed to help line up the median nerve in the wrist. The squeeze ball works the fingers. Ergo: maybe I should wear the wrist splint and hold a squeeze ball for finger relief. I tried combining the two.

Obvious Problem:
A squeeze ball will roll out of your splinted hand the minute you drop off to sleep. Duh. For that reason I ordered the little blue rubber Fanwer Finger Exerciser Squeeze Ball ($14.99 Amazon Prime) at the far right in the illustration above. It has 4 finger holes and lotsa little rubber spikes to keep the blood moving in my fingers, even when I'm asleep. And it shouldn't fall off when I'm asleep.

I Caved.
If I spent the rest of my life in a wrist splint and clutching a spiky blue rubber thingy, I would come off as a world class weirdo nut. What's worse, half the new people I meet would see this thing and ask, "What's that?" Whereupon I'm in yet another dreary discussion of carpal tunnel syndrome. 

I called Dr. Dorshimer's office to arrange for Carpal Tunnel surgery and was scheduled for three weeks. I met with Andrew Sobel, M.D. in a Penn Medicine facility a few blocks from our apartment. Young, personable, smarter than a whip and terribly nice, he explained what would happen and gave me a date and time.

I had had the same surgery 25 years ago on my right wrist; it was a quick outpatient procedure by a good guy. As I recall, he did it right in his office. No anesthesia. I don't think I went to a hospital. In the words of my favorite author, Patrick O'Brian, "As easy as kiss my hand." 

In the two weeks prior to this upcoming operation I wore the wrist splint and blue rubber doohickey with finger slots and spikes for 24 hours a day (excluding showers).

During that two week period I had one brief teensy numbness in my thumb. Period. Other than that, this revolutionary combo of splint & squeezer worked just fine for me.

The 30-or-so-minute operation took place in a modern Penn Medicine operating facility with myriad nurses, helpers and other procedures with other patients. It went off without a hitch. Minimal discomfort. Was sent home with several pages of To-Do Post-Op stuff.

The Cost.
We're insured, so I don't expect a bill. (Thank you, thank you, Mr. Late President LBJ, for Medicare! I pray Medicare won't be canceled by the current administration or some bizarre  Muskrat.) I asked Google the cost of CTS surgery and Google's A.I. replied:
The cost of carpal tunnel surgery can vary widely, but generally ranges from $1,550 to  $10,273, depending on factors like insurance coverage, location, and the type of procedure. Without insurance, the cost can be significantly higher, potentially reaching $6,928 per hand,  according to CarpalRx. 

Final Note: I have no skin in this game. No guarantees. No sales pitch. No money on the table. No theft of copyright threats. This free blog post is my story. Hope it helps. I prowled the Web and found no product like this — no illustration like the one at the top of this blog post of my wrist splint coupled with a Squeeze Ball. If you are waiting for surgery — or haven't decided on surgery — this blog post might be helpful. Or not.

I thought the makers of wrist splints and squeeze balls might be interested and could make some money on this product and maybe want to give it a test. I Googled a bunch of the manufacturers of these various products and found the names of some executives and marketing folks, but nary a single email address. My guess: the direct marketing world is so befouled with scammers and scumbags — whose specialties are thievery and mischief that no reputable marketers want have their email names and addresses available to bad guys and bad gals. (Example: in the past month we were getting 40-50 telemarketing calls per day!  We disconnected our land line of 89 years. If you want to get in touch with me — say maybe you'd like to subscribe to this free blog, criticize my logic or give me hell — email me at: dennyhatch@gmail.com).

-30- 

 Word Count: 1098 

   

 A Riveting Rave Review of Denny Hatch's Masterpiece.

By Oluchi Samuel
10 December 2024

An official OnlineBookClub.org review of Method Marketing by Denny Hatch.

               5 out of 5 Stars

To make a lot of profit, business owners need to understand and employ marketing. As the name implies, Method Marketing by Denny Hatch is a book that educates readers on method marketing. The author also shares the stories of some people who employed method marketing.

Marketing is the business of acquiring customers and continually thrilling them. Method marketing, on the other hand, is the ability to get inside the heads and under the skin of the people you are marketing your product to. Direct mail is the largest advertising medium, and it is the medium a lot of method marketers build their businesses on. The author shared the stories of some marketers with huge businesses. These marketers were Father Bruce Ritter, Martin Edelston, John Peterman, Bill Bonner, Bob Shnayerson, Curt Strohacker, David Oreck, and William Kennedy. They owned businesses like The Boardroom, J. Peterman Company, Agora Publishing, The Eastwood Company, The Oreck Corporation, and Western Monetary Consultants. He shared their stories, how they started their businesses, and he also dropped points for marketers to pick up from their experiences.

This is a wonderful book with lots of great lessons in marketing. I loved that the author shared some successful marketers' experiences. He used these stories to educate us. He discussed how they started their businesses and some of the mistakes they made along the way. These real-life stories made me understand his lessons quite well. I appreciated them. Readers who are planning on venturing into these businesses could learn a great deal from these stories. The author also exposed me to some businesses I hadn't heard of before, like The Teaching Company, Agora Publishing, Quest/77, and The Oreck Company.

Copywriting is a business venture I have been meaning to start. Luckily for me, I got the opportunity to read this book. The author showed the significance of copywriting and also shared tips on how to write a great copy. It gave me insights and taught me how good a copy should be written. The story of the First Bank of Troy was one of the stories I loved. The president of the bank, Frank O. Brock, operated a customer-friendly business. He paid personal attention to all his customers. He would go over lists of customers and call or give personal notes to them at least once a month. As a novice in marketing, I appreciated the appendix the author added at the end of the book. It saved me a lot of trips to the dictionary.

For all these reasons, I rate this book 5 out of 5 stars. It is an amazing book that all marketers should read. There was absolutely nothing to dislike. I found one error, showing that it was professionally edited. I recommend it to marketers and people planning on venturing into marketing, as it contains a lot of tips to flourish in marketing. 

METHOD MARKETING
View: on Bookshelves | on Amazon
You can request a sample
And Read the First 31 Pages FREE.

  ###