#80 Drayton Bird Video Invitation and Autobiography

ISSUE #80 — Tuesday, July 14, 2020

http://dennyhatch.blogspot.com/2020/01/80-drayton-bird-video-invitation-and.html

Posted by Denny Hatch

The Most Brilliant and Arresting

Personal Invitation Ever Received!

Click on the Blue Words Below.
When Drayon Appears, Click on little  arrrow.
H-E-E-E-E-E-E-R'S DRAYTON!

I’ve known Drayton Bird—the U.K.'s most distinguished and successful living direct marketer—for a lotta years. He is outrageous. Funny as hell. (E.g. His blog is titled "Bird Droppings.")
     As a long-time associate of the greatest genius in Advertising history—David Ogilvy—Drayton has been in the epicenter of the marketing and advertising business for more years—and knows more about them—than most anyone on the planet.

     When Drayton sends me email, I sit up and take notice.

     I clicked on Drayton's most recent email and by golly there was Drayton talking directly to me onscreen in that growling, guttural Brit accent.

    He greeted me—by name!
     "Hello, Denny. I still follow your stuff every time you put something out."

     His pitch: Puh-leez promote my new book to your readers.

     His personalized video invitation stopped me cold.

     It blew me away!!!!

Drayton’s Invention: The Most Powerful New Direct Marketing Tool in 800 Years—The BPDL
 (Bird Personalized Digital Letter!)

Here's the drill.
     Sign up a well-known singer, actor or TV celeb to make a 3-to-5-to-10-minute video for your product, service or charity. Let’s say you hire Lady Gaga.
    Lady Gaga pops up on your computer screen and greets you by name. 
     "Hi, Denny. I'm Lady Gaga and I'm delighted to meet you. Will you spend a few minutes with me?"

     When she gets to the heart of her message, she moves around the set demonstrating what she wants to sell.

     Throughout her pitch she talks to you by mentioning your first name multiple times, so that by the end of the pitch, you feel like you and Lady Gaga are on a first name basis and, yes, buddies. 
     How can you not buy!

Enter the Techies.

Have Lady Gaga read 200 common men’s names—and 200 common women’s names—into a recording microphone. Your hired gun techie wiz then creates a program whereby the recipient’s first name (in Lady Gaga's voice) is matched to the first name in the email list.

     Picture this pitch for the ASPCA. Lady Gaga is talking to you—using your first name multiple times.

     She is taking you on tour of an animal shelter where hundreds of darling doggies and cunning kitties are about to be euthanized UNLESS YOU ACT NOW!

     Or maybe she’s selling Amazon’s Alexa with both Lady Gaga and Alexa talking to you by name.

     You test it. If the test works, you can roll out to 100 million Facebook names! The ASPCA takes in bundle of cash and finds a legion of new pet owners and, OMG, gives happy homes to these loving animals!

Now, About Drayton's New Book

From Drayton to DH:

A monstrous, vast, heartfelt thank you. I can't begin to tell you how grateful I am that you've agreed to help promote my autobiography. It's probably the last important piece of writing I will ever complete. At least, I think so after the nightmare involved in actually producing it. 

     And more to the point after my last divorce and disastrous investment I describe in the book I need the money!

     (Pause to weep into large glass of sauvignon blanc)

How much does the damn book cost?

It's $29.99 (£27.77) and the Kindle version is $9.99 (£9.99)

     There will be an extended audiobook released early next year. 

     Thank you again, a thousand times!

                                                —Drayton

From Denny Hatch to Drayton Bird:

Drayton, 
     I blew a full day and read the book in one sitting.
     In my 70 years of reading adult books, I have never, ever been taken on such a wild and crazy, raunchy (yet informative and provocative) literary ride. It's a hoot.
     I loved it! 
                                —Denny

P.S. Thanks for the offer to pay me a commission, but no thanks. I'm not into commissions.

The book is now live on Amazon—in print and on Kindle.

Here is the US version:

 https://www.amazon.com/You-Did-What-misadventure-millions/dp/1671902998/

Here is the UK version:
https://www.amazon.co.uk/You-Did-What-misadventure-millions/dp/1671902998/

###

Word count:659

At age 15, Denny Hatch—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in The Middletown Press. He was instantly hooked on writing. After a two-year stint in the U.S. Army (1958-60), Denny had nine jobs in his first 12 years in business. He was fired from five of them and went on to save two businesses and start three others. One of his businesses—WHO’S MAILING WHAT! newsletter and archive service founded in 1984—revolutionized the science of how to measure the success of competitors’ direct mail. In the past 55 years he has been a book club director, magazine publisher, advertising copywriter/designer, editor, journalist and marketing consultant. He is the author of four published novels and seven books on business and marketing.

CONTACT
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