#100
Blogpost – Wednesday, July 8, 2020
http://dennyhatch.blogspot.com/2020/07/100-how-advertisers-can-change-history.html
Posted by Denny Hatch
Posted by Denny Hatch
The Power of Advertisers:
They Can Change History!
In
the early morning of August 19, 1920, my tiny grandmother walked into the bedroom
of her elder son (my father) age 22 who was sleeping off a hangover. Waving a
tiny American flag and loudly humming John Philip Sousa’s Stars and Stripes
Forever, she kept circling the bed until my father sat up and asked what in the
world she was doing.
Muzzy triumphantly placed on the bed a copy of The New York Times that proclaimed the 19th Amendment had been signed into law by President Woodrow Wilson.
She could vote in the November election!
The
Second Paragraph of the
Declaration
of Independence
"We
hold these truths to be self-evident, that all men are created equal, that they
are endowed by their Creator with certain unalienable Rights, that among these
are Life, Liberty and the pursuit of Happiness."
All
MEN are created equal? Did Thomas Jefferson really mean “Women were to be treated as outcasts and second-class citizens forever?”
Note
to Thos. Jefferson: Without women, you wouldn’t be here, Schmendrick.
It
took 244 years for women to claim one of their “Unalianeble Rights” and
deemed worthy to vote. This story — plus slavery — were the two greatest
tragedies in the founding of the United States.
Type
“Women’s Suffrage” into Google
And
You’ll Generate 18.9 Million Results
This
was a 244-year struggle.
Google
“Woman’s Suffrage” and then click on “Images” at the top of your screen. Up
will come hundreds of photographs of parades, meetings, rallies and mass
gatherings going back to the very beginnings of photography.
Google
“Women’s Suffrage Posters” and click on “Images” at the top of your screen.
You’ll have at your fingertips hundreds of examples going back the early 19th
century proclaiming women’s right to vote (as well as a lot of anti-women's-right-to-vote tirades).
Every
one of these pro-suffrage events was made possible by brilliant,
motivational speakers and organizers—Susan B. Anthony, Elizabeth Cady
Stanton, Carrie Chapman Catt, Alice Paul and many more nationwide.
Their message was enhanced by advertising and publicity to keep the movement alive in people's minds—word-of-mouth, letter writing campaigns, flyers, newspaper ads and posters tacked up on trees, poles and buildings to get out the word using the emotional copy drivers that make people act—anger, guilt and salvation.
Their message was enhanced by advertising and publicity to keep the movement alive in people's minds—word-of-mouth, letter writing campaigns, flyers, newspaper ads and posters tacked up on trees, poles and buildings to get out the word using the emotional copy drivers that make people act—anger, guilt and salvation.
Women
Got the Vote in 1920, Yet It Took World War II to Enable Them to Come into Their Own.
—J. Howard Miller, 1942
Westinghouse
Corporation
Even
though women gained the right to vote in 1920, the U.S. was still a male
dominated society. Men were the breadwinners while “the little woman” was the
“homemaker” expected to do the shopping, do the laundry, do the cooking and raise the children.
World
War II Changed the "Little Woman" Paradigm
• In the years 1940-1945 twelve million men went into the military;
73% served overseas for an average of 16 months. The male dominated workforce
at home was decimated.
• 350,000 women served in the armed forces at home and overseas.
• “1,074 Women
Airforce Service Pilots (WASPs) ferried over 12,000 military planes, completed countless domestic missions, and
flew more than one million miles in service of the war.” —Google
• 5 million women entered the workforce in
World War II. Post-Pearl Harbor women worked in a variety of positions
previously closed to them. —Google
• “310,000 women worked in the U.S. aircraft
industry, representing 65 percent of the industry’s total workforce
(compared to just 1 percent in the pre-war years).” —Google
• “The munitions industry also heavily
recruited women workers, as represented by the U.S. government’s “Rosie the
Riveter” propaganda campaign. Based in small part on a real-life munitions
worker, but primarily a fictitious character, the strong, bandanna-clad Rosie
became one of the most successful recruitment tools in American history, and
the most iconic image of working women during World War II.” —Google
The
Boys Came Home from the War to a Sea Change.
For
six years women replaced men in the workplace. They accomplished all their
typical “little woman” stuff—raising kids, doing shopping, cooking, dishes and
laundry.
Plus…
they had tasted job experience apart from the typical
nursing/teaching/airline stew/secretarial stuff. They were engaged in interesting work,
savoring the pleasures of self-sufficiency and the fascinating interaction and camaraderie of
the workplace. Especially pleasurable was the satisfaction of bringing home a paycheck! They loved it!
Sometimes an ad campaign can take on a life of its own, gaining significance well beyond what it was originally intended for. “That’s what happened to Westinghouse Electric’s “We Can Do It” ad featuring a now-iconic image of a strong, muscular woman taking her spot in the workplace.
“The poster was originally used only
as an internal morale boost to female workers at Westinghouse factories producing
helmet liners during World War II. In fact, the poster was not even supposed to
be connected to Rosie the Riveter, a mostly fictitious factory worker character
used to recruit women to join the war effort.
“It wasn’t until the 1970s and 1980s
that the image began to gain traction with feminists as a symbol of female
empowerment. Since then, it has been used by everyone from Clorox to Beyoncé to
communicate the idea that women are strong, independent people capable of
rolling up their sleeves and getting the job done.”
—Drake Baer, The Shawnee News-Star, August 24, 2014, "Fourteen Ads That Changed the World"
—Drake Baer, The Shawnee News-Star, August 24, 2014, "Fourteen Ads That Changed the World"
Can the Power of a Mass
Boycott Also Change History?
How Donald Trump, Mark Zuckerberg and Facebook Worked with the Russians to Change
History.
On July 27, 2016, Republican nominee Donald Trump illegally called on Russia to find presidential Democratic nominee Hillary Clinton’s missing emails. “Russia, if you’re listening, I hope you’re able to find the 30,000 emails that are missing,” Trump proclaimed. He added, “I think you will probably be rewarded mightily by our press.”
On July 27, 2016, Republican nominee Donald Trump illegally called on Russia to find presidential Democratic nominee Hillary Clinton’s missing emails. “Russia, if you’re listening, I hope you’re able to find the 30,000 emails that are missing,” Trump proclaimed. He added, “I think you will probably be rewarded mightily by our press.”
Vladimir Putin took Trump’s announcement as an open
invitation to aid in his quest for the presidency.
Whereupon the shadowy Internet Research Agency at
55 Savushkina Street in St. Petersburg promptly opened 470 bogus accounts on
Facebook and spent $150,000 on 5,200 ads that ran between June 2015 and May 2017.
“Most
of the ads did not refer to particular candidates, but instead focused on
divisive social issues such as race, gay rights, gun control and immigration.”
“WASHINGTON — Russian agents intending to sow discord among American citizens disseminated inflammatory posts that reached 126 million users on Facebook, published more than 131,000 messages on Twitter and uploaded over 1,000 videos to Google’s YouTube service, according to copies of prepared remarks from the companies that were obtained by The New York Times.
“WASHINGTON — Russian agents intending to sow discord among American citizens disseminated inflammatory posts that reached 126 million users on Facebook, published more than 131,000 messages on Twitter and uploaded over 1,000 videos to Google’s YouTube service, according to copies of prepared remarks from the companies that were obtained by The New York Times.
Two World-renowned Experts — Unafraid to Speak Truth to Power — Declare Putin Elected Trump.
I.
https://www.pbs.org/newshour/show/russia-turned-election-for-trump-clapper-believes
II.
In
addition to James Clapper, Kathleen Hall Jamieson, director
of the Annenberg Public Policy Center at the University of Pennsylvania, professor of communications
at Penn and co-founder of FactCheck.org “offers a
forensic analysis of the available evidence and concludes that Russia very
likely delivered Trump’s victory… As Steven Livingston, a professor of
political communication at George Washington University, puts it, “She is the
epitome of a humorless, no-nonsense social scientist driven by the numbers. She
doesn’t bullshit. She calls it straight.” —Jane Mayer, The New Yorker
Quick Backgrounder: How Russian Trolls Used Nazi Propaganda Techniques of the 1930s.
“Joseph
Goebbels, Hitler’s Propaganda Minister had an array of secret transmitters masquerading
as English radio stations but based in Germany. They were deployed to arouse alarm
and fear among the British people. They were to take pains to disguise their
German origins, even to the point of starting broadcasts with criticism of the
Nazi Party and fill their reports with grisly details of air-raid deaths and
injuries, so that when the first air raids against England took place, the
populace would be primed for panic. As Goebbels described it: 'Mistrust
must be sown of the plutocratic ruling caste, and fear must be instilled of
what is about to befall. All this must be laid on as thick as possible'.” —Erik
Larson, THE
SPLENDID AND THE VILE: A Saga of Churchill, Family and Defiance during the
Blitz.
Donald Trump: Perp of Hate, Fear, Threats and Racism
When Donald Trump announced his candidacy for president, he set the tone for his campaign and message over the next five years (and possibly the next 9 years).
When Donald Trump announced his candidacy for president, he set the tone for his campaign and message over the next five years (and possibly the next 9 years).
"When Mexico sends its people,
they're not sending their best… They're sending people that have lots of problems,
and they're bringing those problems with us. They're bringing drugs. They're
bringing crime. They're rapists.” —Donald
Trump, June 16, 2015
Fast Forward
to 2020: A Recent Sampling on Facebook
The Message to Facebook Advertisers
from
They allowed incitement
to violence against protesters fighting for racial justice in America in the wake of George Floyd,
Breonna Taylor, Tony McDade, Ahmaud Arbery, Rayshard Brooks and so many others.
They named Breitbart News a “trusted news source” and made The Daily Caller a “fact checker” despite both publications having records of working with known white nationalists.
They turned a blind eye to blatant voter suppression on their platform.
Could they protect and support Black users? Could they call out Holocaust denial as hate? Could they help get out the vote?
They absolutely could. But they are actively choosing not to do so.
99% of Facebook’s $70 billion is made through advertising.
Who will advertisers stand with?
Let’s send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism and violence.
Please join us.
They named Breitbart News a “trusted news source” and made The Daily Caller a “fact checker” despite both publications having records of working with known white nationalists.
They turned a blind eye to blatant voter suppression on their platform.
Could they protect and support Black users? Could they call out Holocaust denial as hate? Could they help get out the vote?
They absolutely could. But they are actively choosing not to do so.
99% of Facebook’s $70 billion is made through advertising.
Who will advertisers stand with?
Let’s send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism and violence.
Please join us.
Is the Boycott Working? Might It Change History?
• More than 160 companies have
pulled their spending so
far, but is it enough to force Facebook's hand to make significant change?
• Facebook's market value dropped by more than 8 per
cent, amounting to about $72 billion.
• So it's fair to say investors are
sending Facebook a strong message. To give some context, last year Facebook generated nearly $102 billion in advertising
sales. About a quarter of that comes from big companies such as
Unilever, but the vast majority comes from small businesses. —ABC.net
In
addition…
• Mark Zuckerberg just became $7.2 billion poorer after a flurry
of companies pulled advertising from Facebook Inc.’s network.
• Shares of the social media company fell 8.3% on Friday, the most
in three months, after Unilever, one of the world’s largest advertisers, joined other
brands in boycotting ads on the social network. Unilever said it would stop spending
money with Facebook’s properties this year.
• Companies from Verizon Communications
Inc. to Hershey Co. have also stopped social media ads after critics said
that Facebook has failed to sufficiently police hate speech and disinformation
on the platform. Coca-Cola Co. said it would
pause all paid advertising on all social media platforms for at least
30 days.—Bloomberg
News
Takeaways to Consider
• “If I were starting life over again, I am inclined to
think that I would go into the advertising business in preference to almost any
other. The general raising of the standards of modern civilization among all
groups of people during the past half century would have been impossible
without the spreading of the knowledge of higher standards by means of
advertising.” —Franklin D. Roosevelt
• “Advertising nourishes the consuming power of men. It sets
up before a man the goal of a better home, better clothing, better food for
himself and his family. It spurs individual exertion and greater production.” —Winston Churchill
###
Word Count: 1910
Thank you!
ReplyDeletePhil, Thank you for taking the time to say "thank you." Do keep in touch. Be well. Cheers.
Delete