https://dennyhatch.blogspot.com/2026/01/215-test.html
#215 Tuesday, 13 July 2025
Posted by Denny Hatch
The Secret Coterie of Writers Who Make
Million$ for Themselves
And Billion$ for Their Clients. Who They Are and How They Do It.
Go
ahead and Google-search by name the of A-List Hollywood actors, producers and
directors. Do it also for Shark Tank-TV entrepreneurs, financiers and current
politicians. Click on "Net Worth."
You’ll
be agog at the personal fortunes these folks amassed.
But writers? — the average Joe or Jane Lunchbox who start out with a laptop and
iPhone? Nah.
Think again...
Using just words, A-list copywriters can take a promising but an unsuccessful product or service and make it sell by opening up entire new markets... and can take a successful new product and turn it into a multi-million-dollar blockbuster.
Meet A-lister Gary Bencivenga.
In part, Gary’s renown comes from his sales letters mailed out tens of millions of times. They made him and his clients millions of dollars. While still active, Gary was better at this than anyone. An executive at Rodale Press, a big direct response publisher, said that Gary never lost a split-run test when going up against other top copywriters. An executive at Phillips Publishing, another major direct response company, said that Gary had more winners than anyone else.
How did Gary land new clients? He offered a free test ad: “Try us out. If we don’t beat your previous best results by at least 10%, you don’t pay anything, including media costs.”
You’ll Be Intrigued by the Brash Joe Sugarman
Whose Ads
Sold Over $300 Million Worth of His BluBlocker Sunglasses.
Joe used to run $2,000-per-person copywriting seminars where he shared the copywriting secrets he learned in his own business which in 2006 he captured in THE ADWEEK COPYWRITING HANDBOOK.
If You Want a Poster Boy for the Good Life of a
Top
Copywriter, Look No Further Than Gene Schwartz.
Gene was famous for irresistible headlines. Starting around 1950, Gene’s copywriting paid for a penthouse on New York’s Park Avenue... a world-famous Art Collection... and an all-around ritzy Manhattan lifestyle. Perhaps more impressively, all it took Gene was three hours of dedicated work each day. Life doesn’t get any better than that.
Wait! Wait! There’s More!
You’ll learn from the campaigns, thinking and winning originality of:
•Dan Ferrari, The Motley Fool.
•Ted Nicholas, The Complete Book of
Corporate Forms.
•Vic Schwab, famous for: How to Win Friends and Influence People.
•Stefan Georgi, his 50 sales letters sold $500 Million worth of products.
•Jim Rutz, who charged $100,000 per project plus royaltiesof $75,000.
•John Bejakovic and Harmon Brothers who perfected the video sale video sales
letter. (VSL)
•Parris Lampropoulos, who wrote the great headline: How Doctors Stay
Well While Treating Sick People All Day Long.
Google any of the above names for more detailed information.
Go thou and do likewise. :)
—30—
