Wednesday, February 1, 2023

#179 Secret Documents

 

#179 – Wednesday, 1 February 2023

 

Posted by Denny Hatch

 

 

 A CATASTROPHIC FEDERAL
GOVERNMENT COCK-UP
 

 

Two Old Presidents and a National Archivist

 

 Okay, you ask, why in the world is this blog — nominally devoted to direct marketing headlines, copy, junk mail, space advertising, design and the mechanics of e-commerce — concerned with a gawdawful failure of the U.S. Government?
 

Quite simply the media — print, TV and e-commerce — are ecstatic about having a new government piñata to flog unto death—the blizzard of highly sensitive Secret and Top-Secret documents turning up in odd places — e.g., Donald Trump's Mar-a-Lago Florida resort and President Biden's old Veep's office in Washington DC. Or not turning up at all.

 

The main business of today’s media is a sick cycle of riling up audiences with angst and anger in order to generate huge readership and high ratings that translate into ads, obscene profits and deliriously happy shareholders.

 

We are all direct marketers—a small cadre of conceptual thinkers, business builders and problem solvers. Clients and customers can come to us, say, with an idea for a product or service and we are paid to do a deep dive into our life experiences that can make a new business come alive... and make it profitable. Good for the client. Good for customers. Good for the economy. When a prospect calls, our standard question is: “How can I help?”

 

With that in mind I started thinking about helping a confused and inept federal government get out of the self-made mess that it finds itself in. 

 

Let's Start with the Packaging—the Dismal Teaser Copy  

 

ALL INDIVIDUALS HANDLING THIS INFORMATION ARE  REQUIRED TO PROTECT IT FROM UNAUTHORIZED DISCLOSURE IN THE INTEREST OF THE NATIONAL SECURITY OF THE UNITED STATES.

 

HANDLING, STORAGE, REPRODUCTION AND DISPOSITION OF THE ATTACHED DOCUMENT MUST BE IN ACCORDANCE WITH APPLICABLE EXECUTIVE ORDERS, STATUTES AND AGENCY IMPLEMENTING REGULATIONS.

 

This is ho-hum legalese copy (in all caps that are known to be difficult to read). Nor does it contain any of the 7 key copy drivers—the emotional hot buttons that make people act.

 

Fear – Greed – Guilt – Anger –
Exclusivity – Salvation – Flattery

 

My immediate thinking: Let’s make this sucker memorable. Let’s add some Fear and scare the bejesus of anyone who stumbles across this thing.

 

The addition of a startling $1000-a-day penalty for the late return of a single document is unheard of. It is a first — only a first — step toward solving this challenge. It fits the textbook example of my six-word definition of Direct Marketing:

 

“Attract immediate attention and change behavior.” 

 

The Care and Handling of America’s  Secrets

The two main Federal Government entities creating Secret and Top-Secret documents are the National Security Agency (NSA) and Central Intelligence Agency (CIA).


For decades we gullible Americans have taken for gra
nted the guaranteed safe and secure oversight of the millions of national and international secrets amassed by our government, our scientists, our allies and our enemies. 


This vast cache of information — the Fort Knox of America’s intellectual, diplomatic, scientific and wartime history and secrets therein — is housed in the U.S. National Archives and Records Administration (NARA) with headquarters in Washington, D.C. and 40 branches nationwide.

 

Only insiders with ironclad security and confidential credentials are cleared to handle these national treasures. 

 

Oops! Surprise! Americans and Our
Foreign Allies May Be in Grave Danger!

IN THE NEWS:
FBI Found More Than 11,000 Government Records at Trump's Florida Home

WASHINGTON — They risk imprisonment or death stealing the secrets of their own governments. Their identities are among the most closely protected information inside American intelligence and law enforcement agencies. Losing even one of them can set back American foreign intelligence operations for years.
     Clandestine human sources are the lifeblood of any espionage service. This helps explain the grave concern within American agencies that information from undercover sources was included in some of the classified documents recently removed from Mar-a-Lago, the Florida home of former President Donald J. Trump — raising the prospect that the sources could be identified if the documents got into the wrong hands.
—Julian E. Barnes, Mark Mazzetti with Adam Goldman, The New York Times,  26 August 2022

 

IN THE NEWS:
Biden’s legal team found another batch of classified documents in search of second location
President Joe Biden’s legal team found another batch of classified government records following the initial discovery of classified documents at his former think tank office in Washington this past fall, people briefed on the matter told CNN on Wednesday.

Phil MattinglyEvan PerezMaegan VazquezKevin Liptak and Kaitlan Collins, CNN, Updated 8:28 PM EST, Wed January 11, 2023

 

IN THE NEWS: 
Former VP Mike Pence says he takes 'full responsibility' for classified documents found at his Indiana residence.
"Mistakes were made. And I take full responsibility," he said during remarks while in Florida.
—John L. Dorman, BUSINESS INSIDER, January 28, 2023

 

The Immediate Effects of a $1000-a-day Late Fee
1. It creates fear. This exorbitantly high penalty says to all who handle secret documents that these are very precious, valuable commodities. Carelessness will not be tolerated. Screw up and it's financial ruin.

 

2. Let's say that one thousand of the of the 11,000 documents discovered at the Mar-A-Lago Club were classified Secret or Top-Secret. Fines of $1000-per-day-per document would total a whopping $1 million dollars a day. In the immortal words of Illinois Republican Senator Everett McKinley Dirksen (1896-1968), "Pretty soon you're talking real money."

 

3. Quite simply with the specter of these out-of-sight and ruinous penalties, no lowly secretaries, pages, gofers or goof-offs in their right minds would casually sign out Top-Secret documents at the behest of the boss and remove them from NARA. Only knowledgeable, caring oh-so-careful officials—possibly overseen by armed guards—would dare handle them.

 

Three Central Careless Perps Who Should Know Better

(Left) Joseph Robinette Biden, Jr., 46th President of the United States. (Middle)  Debra Steidel Wall, Acting Archivist of the United States. (Right) Donald John Trump, 45th President of the United States.
 

Note to All Federal Archivists

The model program for keeping precise track of documents is elementary. The true experts are found in the nation’s 90,400 elementary school Libraries.
 

The mid-1940s were twenty years prior to computers, A.I. and data analysis. The part-time librarian in my little Lawrence Country Day Elementary School on Long Island knew the name of every kid who borrowed what book(s), the return date and immediately sent a notice when overdue.

 

How did this simple system work? For starters, inside the front or back cover of every book was a series of “DATE DUE” stamps. If you returned a book late—or lost a book—you were fined. Cash money. Oh, maybe 10¢ a day or $1 dollar a month for a late return. Plus the full replacement cost of a lost book. Across town in the Catholic Elementary School if you lost a book Sister Mary Rose McGeady rapped your knuckles with a ruler as well as punishing you financially.




From the Gospel According to Charles Schulz


 

The Only Safe Venues for Handling These
Pesky SECRET and TOP-SECRET Documents

 

About "SECRET//SCI"

“SCI” is short for “Sensitive Compartmented Information.” These documents should never go home in a borrower’s jacket pocket, purse or briefcase. Rather they are mandated to be examined in a SCIF – Sensitive Compartmented Information Facility.

 

According to the U.S. Department of Defense, a SCIF is any secure place, permanent or temporary, in which classified material “may be stored, used, discussed and/or electronically processed.”

Above: White House SCIF where President Trump and Steve Bannon preside over a meeting. Bottom left is a modular SCIF being used by President Obama and Valerie Jarrett. Bottom right is a temporary tent SCIF set up in Brazil being used by Obama and his team.


The many hundreds (perhaps thousands) of these sanitary and isolating SCIFs are available on the ground as prefab buildings, dedicated rooms in buildings, in aircraft or on ships at sea. Here is where secret documents can be studied, and face-to-face conferences and presentations can be held. Confidential Zoom meetings can take place (so long as all participants are all in SCIF venues). At session's end all records and results are to be catalogued and deposited back into the NARA mother lode. 


Takeaways to Consider:
Asking Your Help!

IN THE NEWS:
Classified documents fiasco leaves lawmakers shaking heads: What happened?

The discovery of classified documents at the homes of three top elected U.S. officials has left many lawmakers and former government workers shaking their heads and wondering how the country has ended up in this situation...
     The findings have lawmakers and aides who have dealt with classified documents puzzled over how there could be a breakdown in process in consecutive administrations, and it has triggered discussion over what reforms could prevent such mistakes from happening in the future. It has also left some officials worried that it will further erode trust in government institutions...
     “I think it is an embarrassment because at a minimum it’s bad management,” said Daniella Ballou-Aares, who served as a senior adviser in the State Department during the Obama administration and now runs the Leadership Now Project...
     “Clearly there are loopholes you can drive a Mack truck through.” —Sen. John Thune (R-SD)...
—Brett Samuels and Al Weaver, THE HILL
- 01/29/23 6:00 AM ET

The above is an excerpt from the 1045-word story. Here’s the link. Read it and weep.

https://thehill.com/homenews/administration/3833593-classified-documents-fiasco-leaves-lawmakers-shaking-heads-what-happened/

 

• What can we do to help the U.S. Government turn this lemon into lemonade? 

 

• We are all direct marketers—conceptual thinkers. Clients come to us with an idea for a product or service and we are paid to do a deep dive into our life experiences and make this business come alive... and make it profitable.


• Readers of this blog are all among the savviest professionals in the business community. I ask you to ignore the hand-wringing weenies, whiners and flame throwers in Washington, in the media (and in Putin's and Jim Jordan's hip pockets) to help Uncle Sam come up with ideas for a solution to this mess.


• To repeat: How can we help make this lemon into lemonade?


• Thank you.


• I'm sure our Uncle Sam will thank you.


• Cheers.

 ###

 Word count: 1683

 


 


 

 

The Most Fun You Can Have
In the English Language
 
 
 
At age 15, Denny Hatch—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in The Middletown Press. He was instantly hooked on writing. After a two-year stint in the U.S. Army (1958-60), Denny had nine jobs in his first 12 years in business. He was fired from five of them and went on to save two businesses and start three others. One of his businesses—WHO’S MAILING WHAT! newsletter and archive service founded in 1984—revolutionized the science of how to measure the success of competitors’ direct mail. In the past 55 years he has been a book club director, magazine publisher, advertising copywriter/designer, editor, journalist and marketing consultant. He is the author of four published novels and seven books on business and marketing.

CONTACT

dennyhatch@yahoo.com

Note to Readers:  
May I send you an alert when each new blog is posted? If so, kindly give me the okay by send
ing your First Name, Last Name and email to dennyhatch@yahoo.com. I guarantee your personal information will not be shared with anyone at any time for any reason. The blog is a free service. No cost. No risk. No obligation. Cancel any time. I look forward to being in touch!

IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!
Google owns Blogspot.com and this Comment Section. If you do not have a Google account — or if you find it too damn complicated — contact me directly and I will happily post your comment with a note that this is per your permission. Thank you and do keep in touch. dennyhatch@yahoo.com

Invitation to Marketers and Direct Marketers: 
Guest Blog Posts Are Welcome. 
If you have a marketing story to tell, case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: dennyhatch@yahoo.com
215-644-9526 (rings on my desk). 

You Are Invited to Join the Discussion.

Wednesday, January 18, 2023

#178 Henokiens

http://dennyhatch.blogspot.com/2023/01/178-henokiens.html 

 

#178 Blog Post    Wednesday, 17 January 2023

 

Posted by Denny Hatch

 

51 Family Businesses Over 200 Years Old!

Planet Earth’s Third Most Exclusive Club.

 

The world’s oldest family-owned business is the Hoshi Hotel 
In Ishikawa, Japan. It first opened its doors in 717 A.D.


Yep, it’s still in the family after 1306 years!  And yep, you can book one of its 450 rooms. Phone: +81 761-65-1112


Click here for complete info on the Hoshi.
Prepare to be blown away—Guaranteed!

https://www.ho-shi.co.jp/en/

 

In last week’s blog post we explored the two most exclusive clubs in the world:

#1. The five living ex-Presidents of the United States.

#2. The eight Grandmasters of the Royal Palaces of Europe.

http://dennyhatch.blogspot.com/2023/01/177-3-exclusive-clubs.html

 

I believe the third most exclusive club in the world is the Henokiens—a little-known association of family-owned businesses with 51 members in 2023.

 

The Grim Stats of Today’s Business Startups

in any given year, about 50% of new businesses close within their first year. In the next 12 months after that, nearly half of those that didn’t close in the beginning are gone for good. After three years, it’s 90%, and after five years, it’s 99%. And we’re talking just survival here – many startups don’t get huge or make money, but they endure somehow for a decade or more.—The Business Data List

 

The Four Outlandish Requirements
For Henokiens’ Membership

1. The company is managed by a descendant of the founder.

2. The family still owns the company or is the majority shareholder.

3.  It must be in good financial health.

4.  The company has reached a minimum age of 200 years [sic!].

 

Fifty-one family businesses... all well over 200 years old? And still going strong? Whew! WOW!

 

I could never have started a family business to last 200 years. I'm sterile. Was an only child. Never had kids.


The Oldest and the Youngest

The oldest Henokien member is the Hoshi Hotel. The second oldest is Beretta founded in 1526 and still going strong.

 

The youngest Henokien is the Bolloré Group with HQ in Puteaux, France. Founded in 1822 it started out in the “thin paper” business (cigarettes and Bible paper). Over the years it has morphed into a giant conglomerate whose myriad enterprises include aerospace, health care, cosmetics and perfume, chemicals and energy. The current CEO is 70-year-old Vincent Bolloré, ranked by Bloomberg as the 499th richest person in the world with reported net worth of $9.7 billion.

 

 

The Ten Henokien Countries (and number of members)

Henokiens are found in:

Italy (14)

France (14)

Japan (9)

Germany (4)

Switzerland (3)

The Netherlands (2)

Belgium (2)

Ireland (1)

UK (1)

Austria (1)

 

Not a Player in the Game: The U.S. of A.

Some American companies that do fit the criteria have been identified but have not sought admission to this elite organization.

 

An example: on Dec. 31, 2002, was Eric Pace's New York Times obituary of Armand Zildjian, 81, whose family company has been making cymbals in Massachusetts since 1623.

https://www.nytimes.com/2002/12/31/arts/armand-zildjian-81-head-of-family-of-cymbal-makers.html


Another example of an American candidate was Freeman’s auction house founded in 1805. Since I have lived in Philly for the past 20 years it has been of particular interest to me. The glorious works of art in its Chestnut Street windows are always eye-popping. I always stop to have a look… and dream.

 

 

Alas… in 2016 Freeman’s Took
Itself Out of the Running

Freeman’s holds an esteemed place as America's oldest auction house and as one of the country’s first family-owned businesses. The company was founded by Tristram Bampfylde Freeman in 1805 and remained in the hands of the Freeman family for six generations with landmark sales throughout its storied history. In 2016, controlling interest of the auction house was transferred to an internal management team in support of an ambitious growth strategy and desire to elevate the brand both nationally and internationally blah… blah… blah. —Freeman's website

https://www.freemansauction.com

 

The Extraordinary Corporate
Cultures Over the Centuries

Throughout the hundreds of years—amidst plagues, wars, depressions and political upheavals—how in the dickens did these families deal with personnel problems? Imagine a dotty old uncle or horny younger brother (a “spare?”) who wanted to cash out and run off with his favorite hooker? What about plain untalented dolts, drunks or gamblers or who despised the family business and dreamed of becoming poets?

 

No More Sour Grapes

Obviously, these family-owned enterprises had to continually modify their business models and marketing techniques to keep up with the times. Okay, some did not have to make radical changes over the years. For example, take vintners. Over the centuries machinery was invented to extract grape juice from grapes. No longer are the workers required to stand knee deep in wooden vats and stomp on harvests of grapes in their (ugh!) bare feet.

 


On the other hand, Viellard Migenon & Cie of France—founded in 1796—started out as iron mongers in the 18th century and morphed into making fishhooks and chains. According to the Henokiens’ Web site: "Today the products manufactured range from refracting steel screws for airplane engines, titanium rivets to vanadium fishhooks, cosmetics packaging and specific welding products."

 

The Rogue Employee Problem

One bad actor across the years can bring a fine old and respected company to its knees. E.g., in 1995, the UK’s oldest merchant bank—Barings, founded in 1762—crashed and burned. Rogue derivatives trader Nick Leeson in Singapore executed a series of fraudulent, unauthorized and speculative transactions that resulted in losses £1 billion. Leeson served four years in Singapore’s Changi Prison.

 

The remarkable Henokien families who launched these companies not only wrestled with creating and marketing products and services, but also had to be self-taught in the philosophy and rules of succession. After all, this was long before business management became a pop quasi-science promulgated by Peter Drucker, Tom Peters, Edward Deming and McKinsey & Co. who traveled the world preaching the doctrine and collecting fat consulting fees. No books on the subject existed. Prior to the twentieth I would bet a cookie no books on the subject existed.

 

Very likely Drucker, Peters and Deming could have learned a lot more from the Henokiens than the Henokiens could learn from them. These families did not subscribe to Forbes, FastCompany or Family Business. They did not watch Fox Business News or CNBC or call each other on the telephone, because no telephones existed until the 20th century.

 

It is highly unlikely that any these business families in 10 different countries even knew of each other, let alone got together at business conferences at a flashy hotel in Chicago or Cannes to compare notes.

 

From the Henokiens’ Website

https://www.henokiens.com


 



Why the Henokiens

In 1981, the idea of creating an association of bicentenary family businesses came from the Chairman of Marie Brizard, a descendant of the creator of the first anisette in 1755. He decided to place it under the aegis of Henok (or Enoch) a name from the Bible. Henok (or Enoch), one of the greatest Biblical patriarchs, was the son of Cain and the father of Methuselah. He lived before the Great Flood and was 365 years old when he ascended to Heaven without experiencing death. After a year of research, Gerard Glotin, Chairman of Marie Brizard was able, with the help of 164 Chambers of Commerce and 25 embassy attachés, to identify 74 companies. From this, a selection of approximately 30 was made. The first meeting took place in 1981 in Bordeaux. Since then, Henokiens meet each year in a different country for their General Meeting. In 2015 it was in Italy, 2016 in The Netherlands and in Austria in 2017.

 


Venice, Italy was the venue of the 2022 Henokiens’ annual Meeting.

 

Who Are the Henokiens?

Each of the companies has a fascinating history. At times, these involve legendary characters and industrial adventures that could serve as a source of inspiration for literature, television or film, all three media being great amateurs of dynasties. Despite or perhaps because of their illustrious ancestors, Henokiens are deeply rooted in the economic realities of the present and they manage their companies with talent, navigating between modernism and tradition, between know-how transmitted from the past and innovation or diversification. Henokiens are unwilling to rest on their laurels and are constantly striving to achieve more than previous generations. The development of their firms has been continuous. However, corporate power is not a criterion in becoming a Henokiens member. Priority is given to solidity. This explains why companies of different sizes can be found among Henokiens members who may boast world-renowned figures or names less well-known by the general public.

 

To Find Everything Important About the
51 Companies That Make up the Henokiens:

1.   Click on https://www.henokiens.com

2.   Find this square at right on the website and click on it.

3. Click on the individual company's name for the Web page.

 


IMHO Two Parts of this Henokiens’ Website Are
Essential Reading for Serious Business Mavens

1.   Case Studies and Reports about the members.

2.   51 Questions to Prepare the Handing Down of a Family Company.

 

My Failed Dream …
The Henokiens are not well-known. Type “Henokiens” into an Amazon search of its 32.8 million book titles and here’s what comes up:

 

Showing results from All Departments
No results for Henokiens in Books

 

Americans Don't Give Two Hoots for Henokiens

Visit the Henokiens’ Press Room and you’ll discover 102 articles about the organization over the past dozen years. They are all in French, Italian, Austrian and German. Not one of the stories is in the English language.


About the Henokiens’ Amazing Website(s)

Very Worth Studying and Stealing Smart From

My first job in direct marketing was in 1961. This was pre-Zip Codes… pre-computerized personalization and pre-data analyses. It was a world of long, easy-to-read letters always in this courier font (hopefully to fool the eye of the reader into “the willing suspension of disbelief” and imagining this was the real thing).

 

You’d think the 200-years-plus Henokiens’ consortium would want to somehow make hay out of the elegance of the eras and epochs in which these companies started up.

 

Uh-uh. If anything, their great age is treated as an afterthought—almost as an “oh-by-the-way.” Check out their websites. Quaint they ain’t. 

 

For serious marketers, the fascinating elements are 

these ancient companies’ spectacular modern websites!

 

• Modern design with magnificent color illustrations.


• Easy-to-read headlines and involving, copy brimming with excitement and enthusiasm.


• I guarantee spending time with this grand cornucopia of websites will be well worth the time spent.


• In short, I urge you to dive in and STEAL SMART!

 

A Book Crying to Be Written

The Henokiens is a book I have desperately wanted to write for years. My problem: a long-established career as the world’s foremost expert in junk mail (direct marketing), the compulsive need for a regular paycheck, saving for retirement and a 53-year marriage to a spectacular wife. It would take four years and $ix-to-$even figure$ to pay for (our) world travel, expenses through Europe and Japan and missing our circle of friends.  I don’t have an agent. I hit 87 last August. It ain’t in the cards.

 

But this is a book would be an international best-seller for decades and required reading for everyone who is in a family business or thinking about starting one. Guaranteed.

 

To some author and publisher out there, I offer the World War II submariners' toast: "Good hunting."

 

Takeaways to Consider (This is Fun!)

• Any (legit) organization making a profit over several hundred years on into the present must be doing something right and is worth serious study.

• Another Possible Exclusive Club: Living James Bonds.

• If you recall, last week’s blog post started off with a .25 caliber Beretta pocket pistol. It is manufactured by the privately held Pietro Beretta Weapons Factory in Italy, the oldest firearms company in the world, founded in 1526. It was a favorite of Ian Fleming's central character, James Bond.

It occurred to me after that fact that another small club—smaller than the current living ex-Presidents of the United States—would be living James Bonds. Eight actors belong to the fraternity of those who have played 007; alas, four have assumed room temperature.

 

Live Bonds:  

            George Lazenby (1939 -   )

                      Timothy Dalton  (1946 -   )

                      Pierce Brosnan  (1953 -   )

                      Daniel Craig.     (1968 -   )

 

Dead Bonds:   

             Barry Nelson (1917 – 2007)

                  David Niven.   (1910-1983)       

                        Sean Connery (1930–2020)

                         Roger Moore. (1927–2017)

 

Barry Who as James Bond???… Barry Nelson?  

 

SPECIAL FREE OFFER!

You are invited to have a look at the very first James Bond Movie (1954).


     A one-hour episode starring Barry Nelson,
     Peter Lorre and Linda Christian on the
     Chrysler's Weekly TV Program, CLIMAX

 

Barry Nelson as Bond (far left) and Peter Lorre (far right)
At the Climax Casino Royale Baccarat Table.


https://www.youtube.com/watch?v=ztsXWp0nj2c&t=19s

 

Enjoy! 


###


Word count: 2108


 


 

 

The Most Fun You Can Have
In the English Language
 
 
 
At age 15, Denny Hatch—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in The Middletown Press. He was instantly hooked on writing. After a two-year stint in the U.S. Army (1958-60), Denny had nine jobs in his first 12 years in business. He was fired from five of them and went on to save two businesses and start three others. One of his businesses—WHO’S MAILING WHAT! newsletter and archive service founded in 1984—revolutionized the science of how to measure the success of competitors’ direct mail. In the past 55 years he has been a book club director, magazine publisher, advertising copywriter/designer, editor, journalist and marketing consultant. He is the author of four published novels and seven books on business and marketing.

CONTACT

dennyhatch@yahoo.com

Note to Readers:  
May I send you an alert when each new blog is posted? If so, kindly give me the okay by send
ing your First Name, Last Name and email to dennyhatch@yahoo.com. I guarantee your personal information will not be shared with anyone at any time for any reason. The blog is a free service. No cost. No risk. No obligation. Cancel any time. I look forward to being in touch!

IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!
Google owns Blogspot.com and this Comment Section. If you do not have a Google account — or if you find it too damn complicated — contact me directly and I will happily post your comment with a note that this is per your permission. Thank you and do keep in touch. dennyhatch@yahoo.com

Invitation to Marketers and Direct Marketers: 
Guest Blog Posts Are Welcome. 
If you have a marketing story to tell, case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: dennyhatch@yahoo.com
215-644-9526 (rings on my desk). 

You Are Invited to Join the Discussion.