Wednesday, January 19, 2022

#144 Total Wine Post Card

http://dennyhatch.blogspot.com/2022/01/144-total-wine-post-card.html 

 

#144 Blog Post – Wednesday, January 19, 2022

 

Posted by Denny Hatch

 

About Postcards… and Introducing

Truly Amazing New Print Technology!


 

We received the above 6"x9" postcard from Total Wine—our mega wine & booze emporium across the bridge in New Jersey. It took me a minute to figure the thing out.

 

Then I realized the three bottles of wine at top left were Peggy’s and my regular purchases.

 

Detail at right: Peggy’s beloved Anakena ($9.99). In the middle is the red Prototype Zinfandel ($8.99) that I grabbed once because of the cool racing car on the label. We liked it and buy it regularly when we have red meat and guests. The third bottle at left we tried and preferred the racing car brand.

 

Amazing Personalization!

In 60 years of marketing, this is the some of the most sophisticated photographic and data-management technology I have ever seen—a one-off photo of 3 wines on a color postcard personalized for me!

 

This means if the promotional postcard went to 100,000 customers, every postcard had a unique four-color photograph of 3 purchases by the individual buyer. Ergo, 100,000 different postcards.

 

The Non-Sequitur...

Consider the headline: If You Like These…

                                 You’ll Love These…

 

No… I emphatically won’t “love these”!

 

For starters Total Wine is comparing the three wines we bought (at top left) to a vodka, a tequila and a wine (at the bottom). This ain’t apples to apples.

 

Yeah, I regularly buy upmarket vodka from Total Wine—French Grey Goose ($39.09). I’ve never heard of the vodka they are touting—STARR BLU ($16.99). Sure, as a pensioner I would be interested in finding a down-market (cheaper) vodka akin to Grey Goose in terms of taste and kick. But Total Wine provides no copy… no testimonial… no description of STARR BLU. C’mon Total Wine guys & dolls, convince me to try STARR BLU. I’m game.

 

Alas, on a postcard, there is no room for lengthy product information or convincing.

 

The bottle in the middle is El Padrino Tequila ($28.99). We have never bought or served tequila in our lives—not at home… not in a bar or restaurant, not on one of our Viking cruises. (One of the reasons we like Viking is “No Children, No Casino, No Umbrella Drinks.”)

 

Nowhere on the front or back of this postcard is there any descriptive copy on the contents of the nine bottles shown.

 

The Reverse Side of the Total Wine Postcard

 


                       The offer on the coupon above

 

                  $15 OFF EVERY $100 Wine

                 Save $15 on EVERY $100 of 759ml

                 and 1.5L Winery Direct* Wines.


 

The 15% saving applies to “Winery Direct Wines.” So why are they showing me photos of Vodka and Tequila?

 

I sure as hell am not going to try a strange vodka based only on a photo of the bottle with no copy, no pedigree, no reviews, no testimonials, no huge price discount.

 

Simply using eye-popping, razzle-dazzle technology and then showing me three totally unfamiliar bottles will NOT change my behavior.


Here's the Postcard I would Have Sent.

 



All About Total Wine & More.
It's Huge. From the Website...

Total Wine & More is America's Wine Superstore® — the country‘s largest independent retailer of fine wine. We started in 1991 when brothers David and Robert Trone opened a small store in Delaware. Today, we operate 221 superstores across 27 states and continue to grow. . . Our typical store carries more than 8,000 different wines from every wine-producing region in the world. The typical Total Wine & More also carries more than 2,500 beers, from America‘s most popular brands to hard-to-find microbrews and imports, and more than 3,000 different spirits in every style and price range. 


We're also committed to having the lowest prices on wine, spirits and beer every day. Our tremendous buying power and special relationships with producers, importers and wholesalers bring us considerable savings, which we pass on to our customers.


It's our Team Members who make the Total Wine & More shopping experience so special. Total Wine & More employs more than 4,000 dedicated men and women, including 600 wine service team members and 50 of our most knowledgeable wine experts, the Total Wine Professionals. All of our wine team members participate in extensive training programs, weekly team wine tastings and monthly wine-producer seminars. Many travel to winemaking regions to meet our producers and learn about their wines firsthand.  —TW&M Website Copy

  

Takeaways to Consider

• The two-sided postcard is a wham-bam-thank-you-ma’am announcement of an immediately obvious product or service and a super simple offer that requires an instant yes/no decision.

 



 

• In the 30 years I ran the WHO’S MAILING WHAT! newsletter and archive service (and having pawed over hundreds of thousands of mailings) I can recall only one product that used a double postcard for the launch announcement: VERMONT magazine in the fall of 1989.

 

The title was obvious. It went only to Vermont residents and businesses (and maybe—if the list was available—former Vermonters that had moved out-of-state). 

 

Launch offer on the postcard: Send for the premier issue Free. (A collector's copy!) Send no money now. No risk. No obligation. Half-price Introductory Offer. If after seeing the first issue you decide VERMONT is not for you, simply write “cancel” on the bill and return it in the postage paid envelope. You owe nothing. Keep the first issue as a free gift.

 

• Instant recognition. VERMONT for Vermonters. Send no money now. Detach the reply card and drop it in the mail. Quick. Easy peasy.

 

• Postcards are a wham-bam-thank-you-ma’am sales opportunity.

 

•  “Of all practical advertising media, only direct mail offers a sufficiently large canvas for telling a complete story.” —Bill Jayme

 

•  The classic direct mail package includes an intriguing  Outside Envelope [Bill Jayme called the OSE "The hotpants on the hooker"], Letter, Circular or Brochure, Order Form and business reply envelope plus such extra goodies as little gifts freemiums) that turn it into a lumpy, attention-getter that stands out from the rest of the mail.

 

• Compare this to the Total Wine Offer. "If you like these.... You'll Love These." 

 

• IMO: Here's a case of a marketing guy at Total Wine— dazzled by the combination of personal data with personal photography of some hotshot young techie—who assumed the wines pictured would sell themselves. 

 

• "Successful Direct Marketing/Direct Mail copy is one writer whispering into the ear of one reader and quietly bringing him/her into your fold." —Harry Walsh

###

 

Word count:  1036

 


 

 

The Most Fun You Can Have
In the English Language
 
 
 
At age 15, Denny Hatch—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in The Middletown Press. He was instantly hooked on writing. After a two-year stint in the U.S. Army (1958-60), Denny had nine jobs in his first 12 years in business. He was fired from five of them and went on to save two businesses and start three others. One of his businesses—WHO’S MAILING WHAT! newsletter and archive service founded in 1984—revolutionized the science of how to measure the success of competitors’ direct mail. In the past 55 years he has been a book club director, magazine publisher, advertising copywriter/designer, editor, journalist and marketing consultant. He is the author of four published novels and seven books on business and marketing.

CONTACT

dennyhatch@yahoo.com

Note to Readers:  
May I send you an alert when each new blog is posted?
If so, kindly give me the okay by send
ing your First Name, Last Name and email to dennyhatch@yahoo.com. I guarantee your personal information will not be shared with anyone at any time for any reason. The blog is a free service. No cost. No risk. No obligation. Cancel any time. I look forward to being in touch!

IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!
Google owns Blogspot.com and this Comment Section. If you do not have a Google account — or if you find it too damn complicated — contact me directly and I will happily post your comment with a note that this is per your permission. Thank you and do keep in touch. dennyhatch@yahoo.com

Invitation to Marketers and Direct Marketers: 
Guest Blog Posts Are Welcome. 
If you have a marketing story to tell, case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: dennyhatch@yahoo.com
215-644-9526 (rings on my desk). 

You Are Invited to Join the Discussion.

Wednesday, January 12, 2022

#143 Chaikin Power Tool Widget

 

http://dennyhatch.blogspot.com/2022/01/143-chaikin-power-tool-widget.html

#142  Blog Post – Wednesday, January 12, 2022

 

Posted by Denny Hatch

 

An Amazing Infomercial, a Wizard and His
Gizmo That Can Make You Obscenely Rich

 

Prediction 2021 Event: Marc Chaikin’s
Power Gauge Investment Opportunity

 

Just over a decade ago, the guy on the right — shaking hands with CNBC’s legendary Jim Cramer — bought the gargantuan double-house next door to us on sleepy, narrow Gaskill Street in center city Philly. His name is Marc Chaikin. He is a legendary investment guru and inventor of the Power Gauge—the most astonishing stock market analysis gizmo in the history of finance.

 

No kidding.

 

I ran into Marc at the annual holiday Gaskill Street block party in the summer 2021 and he told me that he and his gizmo were now in the hands of Bill Bonner’s Agora Publishing, a billion-dollar-a-year direct marketing, privately-held conglomerate in Baltimore. He was finally, at last! poised to make a gazillion dollars after ten years in the wilderness.

 

What Triggered this Blog Post:
A Textbook Brilliant Infomercial!

Marc and Sandy sold their big house and moved to New England. Below is the 7-word email from Gail—our incredibly savvy, eagle-eyed former neighbor across the street—about our former neighbors, Marc and Sandy Chaikin, who lived next door. Gail’s 7-word email:

 

“Marc Chaikin is alive and promoting himself.”

 

Gail included a link to Marc’s extraordinary infomercial selling his Gizmo. 

 

You will have the link to Marc's textbook brilliant infomercial at the end of this post.  (Note: I found myself hanging on every word.)

 

The Nightmare Revisited

One hot, hot Fourth of July many years ago at our Gaskill Street block party I found myself sitting next to the new neighbor, Marc Chaikin. We got talking about investing and — you guessed it — direct marketing. He started describing his invention — a gizmo/widget that could be installed on an iPhone or computer. It contained detailed data on the stock market. Updated continuously, it synthesized dozens of metrics for 5,000 stocks and could tell you in an instant whether to BUY, HOLD or SELL with unerring accuracy: 

 




 

That day Marc set me up with his Power Gauge widget on my Apple computer. I started playing with it. Peggy and I have turned over our modest portfolio to Fidelity and are happy. But I was dazzled by this extraordinary invention.

 

Marc was in the process of putting together a small company to market his Power Gauge to investors. On that Independence Day picnic I said: “Marc, I can make you very rich.”

 

After a few more conversations about direct marketing, Marc hired me as a consultant/copywriter for $1,000 a month. As I recall he gave me a wee piece of the action if the thing flew.

 

A Kooky Business Model

My memory is a bit fuzzy here, but as I recall Marc had assembled a small gaggle of options brokers, traders and advisors. They had convinced him that he had come up with a neat-o lead-generation gimmick for traders to land customers and make big bucks on commissions. The deal: give away the Power Gauge free to options investors. When an investor placed a trade through the optionsXpress platform Marc’s little company would get a nice commission. As I recall, it was a one-time commission; not a commission on every trade.

 

The Obvious Business Model

Not one to mince words, I told Marc I had never heard of a deal like this.

 

I immediately saw the Power Gauge as a potential gold mine and the foundation of a fantastic investor’s advisory service. Alas options traders are the wrong people. This gizmo is for serious, long-term stock market investors. Options guys are get-rich-quick day traders. They are not investors; they are crap shooters—gamblers. They love hot action, day trading and the rush of quick profits.

 

I remembered the immortal words of professional gambler Nick Dandolos—a.k.a. Nick the Greek. (He died Christmas Day, 1966). The Greek reportedly proclaimed: “The greatest thrill is winning. The second greatest thrill is losing.”

 

My Pitch to Marc

“Don’t give this gem away free!” I urged. Yeah, give it away as a free trial for a week or two. During the trial period, blitz the responders with emails about what the gizmo is saying and how much money investors were making from it. Then convert them to becoming paid subscribers to the Power Gauge. Once in the fold, go for the jugular. Upsell the users to a pricy email newsletter that tipped them off to the hottest stocks to buy and the money-losing bummers to short.


Anybody out there remember Rod Smart of
The short-lived (2001) XFL Football League
Whose nickname was, "HE HATE ME"? 

  

 

The options guys that Marc had assembled hated me. I hated them. Yeah, I wrote the copy that Marc and his guys ordered me to write, but I was miserable. The business model was going nowhere and I knew it. My arrangement with Marc lasted a couple of months. Then one day a member of Marc’s team called me up and started screaming at me over the phone. Peggy and I talked and we decided that since Marc and Sandy lived next door it was not a good idea to get into a fight with neighbors. What’s more, I was spending too damn much time on Marc’s project for the grand a month he was paying me.

 

I fired Marc.

 

Looking Back in Hindsight…

At the time, I was a freelancer with a 50-year career in direct marketing. When I signed on with Marc and he explained the cockamamie business model, I smelled a rat. As founder of WHO’S MAILING WHAT! and, later, editor and publisher (with Peggy) of Target Marketing magazine, I traveled the country attending and exhibiting at myriad expos, conferences and local gatherings selling ads and interviewing top direct marketers for cover stories. I knew the business. Above all, I knew cold the arithmetic of continuity series and subscription services many of whom had been early employers of mine as well as  clients.

 

It seemed to me these guys Marc had assembled had figured out how to co-opt the Power Gauge—a work of authentic genius—to be used as a common lead generator.

 

To Marc’s mini-consortium I was the arch-enemy—a pain-in-the-ass little jerkwater copywriter in the sad-sack shack next door who knew nothing about the inner workings of Wall Street and was trying to upset their gravy train to juicy commissions from options traders.

 

Over the Next 10 Years…

We never became close friends of Marc and Sandy. Periodically we would bump into each other on the street or at summer block parties and I would ask him how he was doing with the gizmo. He would regale me with the names of all the important people who loved it and all the great connections he was making. But I gathered the business did not take off.

 

Then in the summer of ‘21 he told me he was in business with Bill Bonner’s billion-dollar Agora Marketing, publisher of 300 books and 120 newsletters with 205,524 active subscribers. It was a yummy (and long overdue) association.

 


Bill Bonner in front of his French Chateau d'Ouzilly—
down the road from David Ogilvy's Chateau dte Touffou.
"I never understood why copywriters feel the need to own

French chateaux," Bonner once said to me.

 

I knew Bill Bonner fairly well. I wrote a cover story on him for Target Marketing. His sister-in-law was a dear friend of my parents in upstate New York. 

 

I burrowed deep into my files and came up with a fascinating exchange of memos where I tried to introduce Bill Bonner to the fledgling direct marketers, Marc and Sandy Chaikin.

 

Ten years later, it turns out I was right.

 

Sigh…

 

 

= = = = = = = = = = = = = = =

 

To:         William Bonner

 

From:     Denny Hatch

 

Date:      March 10, 2011

 

Subject: Breakthrough New Stock Rating System and iPhone App—Free to Your Subscribers

 

Dear Bill,

 

Had a catch-up lunch with Beth Ketzner and Kathleen Peddicord last month here in Philly. All very upbeat and great fun.

 

I don’t think you and I have spoken since you were the 1997 Target Marketing magazine Direct Marketer of the Year and I came to Baltimore to interview you for the cover story.

 

I am currently working with Marc Chaikin, who is well-known in the financial world and regular columnist for SeekingAlpha.com.

 

I think you’ll find his new Chaikin Power Gauge Reports and iPhone App to be breakthrough achievements as stock research tools.

 

You can read this e-mail or cut to the chase and go directly to [Marc Chaikin's link].

 

What makes the Chaikin Power Gauge unique:

 

It distills masses of complex data on each stock into clear and concise actionable color displays.

 

•  Green is bullish-positive – BUY NOW.

 

•  Red is bearish-negative — SELL (or maybe Sell Short)

 

•  Yellow is neutral — HOLD.

 

With the Power Gauge it’s possible to make a buy-sell-hold decision literally in seconds.

 

Not only are the red-green-yellow displays based on impartial, third-party research into more than 5,000 stocks—all updated daily—but also the system has been independently back-tested over a 10-year period with complete success.

 

Investors that want detailed analysis beyond the green-red-yellow indicators can enter an e-mail address and the ticker symbol of any stock and click on “SEND MY REPORT.”

 

By return e-mail comes the 4-page pdf Chaikin Power Gauge Report.

 

With the new iPhone App (released yesterday), all this research is not only available, but also iPhone users can trade 24/7 anywhere on the planet. In Marc Chaikin’s words, “It’s like having broker in your pocket.”

 

[I included the iPhone App link.]

 

The entire system is currently free.

 

No cost. No risk. No obligation.

 

Once you’ve tried it, you might like to pass it on to your readers.

 

Here’s a fascinating test:

 

1. Take a moment to visit

 

[Marc Chaikin's Blog]

 

2. Pick a stock symbol and get a Free pdf 4-page Power Gauge Report by return e-mail.

 

3. Then enter the same ticker symbol into Google Finance, MSN Money and/or Yahoo Finance.

 

See for yourself which one solves the information overload problem by providing quick and easy decision-making tools.

 

I think you will agree the Chaikin Power Gauge Report wins hands down!

 

If you would like to offer it to your readership, Marc Chaikin is available at:

 

[I supplied Marc's contact information.]

 

Thank you, Bill.

 

I hope all is well.

 

Denny Hatch

 

= = = = = = = = = = = = = = =

 

From: WilliamRBonner@xxx.com

 

Subject: Re: Breakthrough New York Stock Rating System and iPhone App—Free to your subscribers.

 

To: dennyhatch@yahoo.com

 

Date: Friday, March 25, 2011, 2:08 PM

 

Denny,

 

Yes, it's been a while.  Beth tells me you've been busy.

 

Chaikin's product is interesting...how does he make any money?

 

Bill

 

= = = = = = = = = = = = = = =

 

To:         William Bonner

 

From:     Denny Hatch

 

Date:      March 27, 2011

 

 Dear Bill,

 

Thank you for getting back to me about the new Chaikin Power Tools Research Reports system and iPhone App.

 

This is in response to your 6-word question: “How does he make any money?”

 

Two years in development and several months in beta testing, this is in the early stages of the product launch.

 

By way of background Marc Chaikin’s team includes Wharton grad students, the past Head of Marketing for Reuters America, a Gartner analyst and a veritable cadre of smart staffers from twenty-somethings to septuagenarians.

 

These guys are working at the intersection of two well documented trends: (1) online financial services are migrating to primarily mobile access at unprecedented rates and (2) massive flows of assets are moving out of traditional brokerage accounts and into self-directed accounts.

 

After investigating everything from paid apps to "freemiums" to advertising-supported, they've settled on a blended business model to commercialize their service. 

 

At this time, the iPhone app is free to download. This is based on analyses of how rapidly initial interest and downloads drop off for paid apps. 

 

Consistent with other mobile services, they've negotiated with their brokerage partner, optionsXpress, to receive revenue for their users who open new accounts.

 

OptionsXpress is the primary revenue stream that they are pursuing. They expect to prove that not only do their clients open new accounts but also trade frequently, and so repeat this model with other online brokers in the near future allowing a variety of online brokerage clients to transact right in the app.

 

Incidentally, it was reported this week that Charles Schwab will be acquiring optionsXpress:

 

Charles Schwab's $1 billion offer last week for midsize optionsXpress seems like a good move for the online-brokerage giant. The all-stock deal should allow Schwab to update the options tools on its Website and to integrate futures trading, helping it stay relevant in a very competitive technology race. The firm is choosing to buy the technology rather than build it, and also gets the chance to absorb optionsXpress' nearly 400,000 accounts.

—Theresa W. Carey
   Barron’s, Saturday, March 26, 2011

 

This should be a very positive development in the dynamics of the launch and the future of Chaikin Power Tools.

 

Right now, the focus is building traction and creating evangelists with their brokerage partner revenue model. 

 

In addition to the above they are also pursuing development and testing of other revenue streams:

 

• Building advertising support into their apps.

 

Monthly subscription for an "ad free" version.

 

A paid real time product for the active trader community with real time data and trading analytics.

 

Turn the research reports—now entirely free—into a subscription product.

 

A plan to offer their application and a module to be integrated with a traditional broker's desktop workflow to full-service brokers in a traditional enterprise software-licensing model.

 

Meanwhile, Marc Chaikin is stoking the fires with his weekly column in SeekingAlpha.com and will be making the rounds of the cable financial shows. The schedule so far:

 

March 31 — Fox Business, Varney & Co. with Stuart Varney

 

April 12 — CNBC Worldwide Exchange (“CNBC networks' most distributed show, simultaneously available in more than 100 countries across the globe.”)

 

This week, the Chaikin Power Tools iPhone App was featured as the leading financial app in the iTunes Store.

 

Initial user reviews are real good. Below is a sampling:

 

“A FREE IPHONE APP called Chaikin Power Tools was just launched. It provides trading signals on approximately 5,000 stocks. The app lets you set up your own watch list or select from a built-in industry list. If you pick, for example, conglomerates, you'll see recent prices (20 minutes delayed) for the companies in the group, plus a proprietary Power Gauge, which gives you a bullish (green), bearish (red) or neutral (yellow) signal. Clicking on a gauge provides additional detail, plus the ability to view a graph and see some basic information about the company. It's free, and it's fun. Check it out.”

—Theresa W. Carey
   Barron’s, Saturday, March 26, 2011

 

Chaikin Power Tools (iPhone, iPad) FREE

“Stock market savvy app owners will have a good time with Chaikin Power Tools, an app filled with analytical tools to monitor the market and making smart moves. The app was designed by market expert Marc Chaikin and it works through more than 20 different factors of information to help make buying and selling decisions.

     “The app also keeps track of outside information that can help you make decisions about stocks. You can monitor breaking news that might affect the market, and even keep up on high activity on Twitter regarding a certain stock. And you can make your trades right from the app using optionsXpress.”

 — GetLatestNewsUpdates.Blogspot.com
     March 25, 2011

 

Bill, etched in my brain is an exchange we had over lunch in 1997 about the (then nascent) Internet that nobody really understood except perhaps Jeff Bezos and yourself. I muttered something about the business models that were built on “attracting eyeballs” as being nuts.

 

“The only bank that takes eyeballs,” you shot back, “is the eye bank.”

 

Marc Chaikin ain’t in the eyeballs business!

 

Finally, a scenario:

A couple of financial guys are having lunch at the Bar Vendôme and one guy mentions a hot stock. After lunch the other guy goes on his iPhone to the Power Gauge on the Chaikin App. The colors are green—bullish-buy. Just to be sure he requests the 4-page Power Gauge Report on the stock and it arrives as a pdf by return e-mail. Everything looks good and he trades in his account, which is confirmed shortly after the market opens.

 

Conversely, if his luncheon partner identified some bad news about a stock that was in the guy’s portfolio, he could sell on the spot and be out before it started to really tank.

 

In short, with the Chaikin Power Tools App, an investor has instant hands-on control of his portfolio 24/7 anywhere in the world. Isn’t this 21st century personal financial management at its most elegant? 

 

Incidentally, Marc would be happy to jump on a train to give you more details in person on his Chaikin Power Tools—or, if you are so inclined, we’d love to see you in Philly for lunch at the Union League. He is:

 

[I supplied Marc's address, phone and email.]

 

Thank you again for following up. Hope this is helpful.

 

Denny Hatch

 

= = = = = = = = = = = = = = = 


Zero reply from Bill. He blew me off.

Now, 10 years later, Bonner and Chaikin have themselves a joint venture and a riveting one-hour-plus infomercial.
https://www.youtube.com/watch?v=p1F0p3ASDeE

 

Takeaways to Consider

• Maybe if I’d hung in there and got Chaikin and Bonner seriously talking to each other I mighta wound up richer than Croesus.

 

• I love Bonner. But hated the guys Chaikin had assembled.

 

• Life’s too damn short to spend in perpetual misery, fear, angst and anger hoping for a big payout in an uncertain future.

 

• Here’s Marc's Current Offer from Agora Marketing.

 



 

The Link to Marc Chaikin’s Powerful
Power Gauge Infomercial Currently Running

https://www.youtube.com/watch?v=p1F0p3ASDeE


YouTube Key Words
“Chaikin Analytics”

 

 

###

 

Word Count: 3002

 

 


 

 

The Most Fun You Can Have
In the English Language
 
 
 
At age 15, Denny Hatch—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in The Middletown Press. He was instantly hooked on writing. After a two-year stint in the U.S. Army (1958-60), Denny had nine jobs in his first 12 years in business. He was fired from five of them and went on to save two businesses and start three others. One of his businesses—WHO’S MAILING WHAT! newsletter and archive service founded in 1984—revolutionized the science of how to measure the success of competitors’ direct mail. In the past 55 years he has been a book club director, magazine publisher, advertising copywriter/designer, editor, journalist and marketing consultant. He is the author of four published novels and seven books on business and marketing.

CONTACT

dennyhatch@yahoo.com

Note to Readers:  
May I send you an alert when each new blog is posted? If so, kindly give me the okay by send
ing your First Name, Last Name and email to dennyhatch@yahoo.com. I guarantee your personal information will not be shared with anyone at any time for any reason. The blog is a free service. No cost. No risk. No obligation. Cancel any time. I look forward to being in touch!

IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!
Google owns Blogspot.com and this Comment Section. If you do not have a Google account — or if you find it too damn complicated — contact me directly and I will happily post your comment with a note that this is per your permission. Thank you and do keep in touch. dennyhatch@yahoo.com

Invitation to Marketers and Direct Marketers: 
Guest Blog Posts Are Welcome. 
If you have a marketing story to tell, case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: dennyhatch@yahoo.com
215-644-9526 (rings on my desk). 

You Are Invited to Join the Discussion.