Wednesday, November 3, 2021

#139 Copywriter's A.I. Assisstant

#139 Blog Post – Wednesday, November 3, 2021


Posted by Denny Hatch


Copywriters' New A.I. Digital Assistant Spews Out Original Copy on Demand!



Dear Colleague,


Many years ago, I was a direct mail copywriter and writer/designer of space ads. Later I stumbled into starting WHO’S MAILING WHAT! – the newsletter and archive service. In 1992 I sold out to become editor and publisher of Target Marketing Magazine. During those 30 years I traveled the country speaking and attending conferences, symposia, expos – all-manor of direct marketing gatherings.


I used to run into an elegant, sunny gentleman from California named John Finn. He was an agent. His business was matching his stable of direct mail copywriters to direct mail marketers who needed creative help.


Alas, John passed away, and his son Kevin took over the business.


Meet Your Newest Assistant:
Mr.(or Ms.) A.I. Copywriter

Recently out of the blue (and out of my distant past) I received an unsolicited YouTube video from Kevin Finn calling attention to an “Artificial Intelligence” copywriting program. You feed info into the system on a product or service and the specifics of the market you want to reach – including parameters such as price and size.


      From Kevin’s Email Cover Letter

     Just a quick note to share this
     copywriter assistant
tool that
     leverages an artificial intelligence
created by Elon Musk. It helps
     copywriters speed up
the time it takes
     to complete writing assignments –
     get started on them.


My understanding: this magical system will produce an avalanche of ideas based on highly successful copy that has been vacuumed up on the worldwide Web. It will a) give you copy approach ideas; b) myriad headlines and subheads; c) actual copy; d) proprietary research into the subject(s) at hand; d) plus a Guarantee: all material is original, none stolen, no theft of copyright.


The Pain-in-the-ass Business
Of Time-Consuming Research

Okay, this system will not act as a substitute for an experienced copywriter. But the USP (Unique Selling Proposition) seems to be the guarantee to save you many hours of research.


If copywriters can dramatically cut down time doing research, they can write more copy, serve more clients and make a ton more money!


A Personal Confession

I flat-out don’t understand any of this.




Consider this. Tens of thousands of graduates – M.A.’s, Ph.D.’s, doctors, lawyers, engineers, scientists and busines executives took out enormous six-figure student loans to buy the knowledge needed to have great careers and get obscenely rich.


Today these hotshots are whining over the crushing burden of being forced to repay the humongous student debt they accrued buying knowledge. Many are simply defaulting on their loans.

Unlike These Struggling, Overeducated Deadbeats,
Copywriters Get Paid Big Money to Learn Stuff!

Think of it! As a direct marketing copywriter, you are being paid gloriously fat fees for the fun (and life experience) of learning about new business and consumer products and services.


Along the way in the course of your paid research you are also learning about new professions and are privileged to discover the lifestyles and needs of the customers who buy your client’s wares. You are being paid handsomely for becoming an expert in myriad fields!


Think of it! After, say, 3 years of creating direct mail and digital offers, copywriters have been paid handsomely while acquiring the equivalent of an MBA in Direct Marketing!


             A Personal Request...
After you've learned about this revolutionary A.I. Assistant Copywriter, I’d love it if you would share your thoughts with fellow readers on this radical concept.
It should make for a fascinating discussion! Your choice:

1. Simply scroll down to the bottom of this page and leave a comment...


2. Email me your comment and I’ll enter it for you. I am Denny Hatch,


Thank you!




Word Count: 629

You Are Invited to Meet Denny Hatch and
See His
26-minute Geezer-Fast Yoga Routine

At age 15, Denny Hatch—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in The Middletown Press. He was instantly hooked on writing. After a two-year stint in the U.S. Army (1958-60), Denny had nine jobs in his first 12 years in business. He was fired from five of them and went on to save two businesses and start three others. One of his businesses—WHO’S MAILING WHAT! newsletter and archive service founded in 1984—revolutionized the science of how to measure the success of competitors’ direct mail. In the past 55 years he has been a book club director, magazine publisher, advertising copywriter/designer, editor, journalist and marketing consultant. He is the author of four published novels and seven books on business and marketing.


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