Wednesday, December 1, 2021

#140 - Antique Magazines Club

 
#140 Blog Post – Wednesday, December 1, 2021

  

Posted by Denny Hatch

 

Drop-dead Glorious Advertisement

Discovered in a 90-year-old Magazine.

 



 

Above is a fascinating antique—the cover of Fortune Magazine’s Issue #1—the Premier Launch number. It was sent to me out of the blue. I did not order it. I did not expect it. When I opened the package it was obviously the real deal—a giant, oversized authentic 11” x 14” original of 184 pages—not a reprint. A behemoth! A jewel!

 

Amazingly, it’s 90 years old!

 

I was stunned!

 

As founder and proprietor of the WHO’S MAILING WHAT! newsletter and archive service I received tens of thousands of unsolicited mailings over 30 years. But never a treasure like this!

 

The first thing I did was Google used magazines for sale and discovered one guy selling this issue for $225! This was emphatically not a piece of junk mail I was going to throw away!

 

The Back Story of This Mind-blowing $225 Gift

The sender was long-time acquaintance and colleague Mitchell Davis, a polymath—a walking, talking bundle of PR and business knowhow, in touch with thousands of leading executives and journalists as well as being the propagator of thousands of news releases. His CV:

 

Editor and Publisher of the Yearbook of Experts, Authorities & Spokespersons www.expertclick.com.

 

Director General of the International Platform Association, the speakers’ association founded by Daniel Webster in 1831. www.InternationalPlatform.org.

 

Founder of The News Council that enables nonprofit groups to use the power of networking free of charge. www.newcouncil.org.

 

In the first 20 years of my checkered career, I ran book clubs, started a book club and worked on a number of continuity series. I know precisely how clubs and continuity series work, as well as the arithmetic and the formula for profitability. Here’s Mitch’s deal:

 

Historic Magazine Subscription Service

• Sign up and receive an historic magazine each month billed at $7.95 (or $79 annual) or one a week for $5.95 (billed monthly at $23.80 or $238 annual).

• Cancel any time for a full refund on un-mailed issues.

• Four choices of historic magazines: (1) Selection of all magazines without Playboy or…  (2) All magazines including men’s magazines or… (3) Fortune only for $295 a year or… (4) Playboy only for $195 a year.

The Free Sample issue enclosed is a gift for you to keep—no strings attached.

 

Wow!

 

I immediately emailed Mitch, told him:

(1) I would subscribe.

(2) I wanted to do blog post on the new service. I asked who was his book club consultant? Who was his backer—or what organization was he working with?

 

On receipt of my email, Mitch phoned me. This is entirely his idea. He is his own consultant. He dreamed it up, researched the second hand magazine business, decided to launch the service and wrote his own copy.

 

Mitch was thrilled to hear from me. “I sent out one mailing and you responded,” he said. “That’s a 100% response!”

 

It turns out Mitch had sent me an absolute treasure!

 

I Opened Fortune Issue #1, and Discovered

The Lede Ad on Page Three Is a Masterpiece!

 




 

Here’s the text of the above ad:

 

PLAYBIRDS OF PARADISE

THEIR HOME IS

THE COAST

 

Whether you are a Californian for one month a year or twelve, you can pack more of the Coast’s pleasures into each busy day with a plane—especially if it’s a COMMUTER.

 

   With this versatile Keystone-Loening Amphibian, you take off and alight with equal ease on land or water. Every port becomes an airport, every ranch a landing field. Lake Tahoe is as accessible to you as Grand Central Airport.

 

   Get your party together—the roomy cabin of the Commuter seats four, sociably, with plenty of space for golf bags, guns or tackle. Touch the starter and the engine whirrs into action. Skim the water or the turf a few seconds, then soar into the sunshine at a thousand feet a minute.

 

   Go up five, ten, even fifteen thousand feet. From your comfortable observation cabin, watch this glorious coast unfold beneath you. Follow it swiftly—overtake it. Look down on famous bays and beaches, on historic harbors and Hispanic missions. Turn inland and admire the grandeur of snow-capped peaks, or seaward to Catalina and its sport. Alight—wherever your fancy dictates or your guests desire. You can—for you fly a Commuter.

 

   Your range is 400 miles at a hop. You can breakfast at the Fairmont, lunch and refuel at Santa Barbara, stop for tea at Coronado, then cross into Mexico and introduce your guests to quaint Ensenada and its luscious lobsters. With 300 horse-power at the throttle, altitude and distance vanish—into thin air.

 

   Get a Commuter and join the playbirds. Their sanctuary lies bathed in sunshine, between the Sierras and the Sea.

 

[LOGO]

 

KEYSTONE AIRCRAFT CORPORATION

Division of CURTISS-WRIGHT CORPORATION

Sales Offices: 27 West 57th Street, New York

 

$16,800

 

KEYSTONE-LOENING

AMPHIBIAN

COMMUTER

 

How Does 90-year-old copy stack up

Against 2021 Copy for Private Jets?

In short, damn well. Below are the hotshot techie lede paragraphs for five 21st century corporate jets:

 

Gulfstream G65OER

Extended Possibilities

The clean-sheet G650 family offers speed and range combinations that can save you significant time over the course of a year. The G65OER offers a maximum rage of 7,500 nm/13,890km at Mach 0.90, building upon the range of the G650, which covers 7,000 nm/12,964km at Mach 0.85 and 6000nm/11,112 km at Mach 0.90.

 

Dassault Falcon 8X

EFFICIENCY. FLEXIBILITY. COMFORT.
BALANCED TO PERFECTION.

Of all the large-cabin jets on the market, the Falcon 8X alone provides a unique combination of efficiency, flexibility, long range and quiet, spacious comfort. All perfectly balanced to create a flying experience that exceeds the expectations of the most demanding customers. It incorporates Dassault’s considerable experience in fighter-derived flight control; ultra-efficient, long-range performance; sound reduction technology and adaptable interior spaces.

 

 

Bombardier Challenger 650

This Aircraft Means Business

The ultra-smooth, super-midsize Challenger 350 by Bombardier is purpose-built for efficient performance and exceptional comfort. Its spacious, stand-up cabin is punctuated with artisanal craftsmanship and touchscreen technology, while its unique sound dampening capabilities keep your in-flight experience amazingly quiet.

 

Cessna Citation Longitude

THE NEW LEADER IN BUSINESS AVIATION

The CESSNA CITATION LONGITUDE aircraft was designed with your business and return on investment in mind: transatlantic range, advanced engineering and an unforgettable cabin experience all come together with the lowest direct operating costs of any super-midsize jet. Simply put: this aircraft delivers the reliability and efficiency you need to maximize the value of every mission. Take control of your most valuable asset and see how far you can go with the Citation Longitude super-midsize jet.

 

HondaJet

Founded in 2006, Honda Aircraft Company is the latest venture in Honda’s drive to enhance the freedom of mobility. We use the most advanced technologies to build safer, more efficient aircraft that defy industry norms and meet a variety of different missions. We are driven by a desire to enhance the benefits and increase accessibility of private aviation. Discover how our aircraft are tailored to meet your unique needs.

 

 

Takeaways to Consider

 



 

• Antique magazines provide a fascinating window into America’s past. This is not dry-as-dust history. Rather it’s superb writing and illustrations that capture the energy, exultation and angst of the epochs our parents and grandparents went through.

 

• My opinion from years of running book clubs and continuity series: Mitch Davis’s HISTORIC MAGAZINE SUBSCRIPTION SERVICE can never be a giant club with a six- or seven figure membership à la Book-or-the-Month, Literary Guild or TIME-LIFE Books.

 

• But as an exclusive boutique membership organization it is a serendipitous journey that can enrich your understanding of how we got to be the people we are today.

 

• You’ll find an ever expanding bonanza of ideas for products, services, copy approaches, headlines and offers.

 

• You’ll also be acquiring a one-of-kind private library of magnificent antique magazines chock-a-block full of ideas, stories and illustrations that will enhance your knowledge and understanding of history, science and business know-how.

 

• You’ll love being able to dazzle friends, family and professional colleagues with your extraordinary insights and grasp of the past.

 

• Oh, yeah… it’s also a helluva lot of fun!

 

• Go, Mitch!

 

Contact:

Mitchell.Davis@ExpertClick.com

(202) 333-5000

 

 ###

 

Word count: 1347



You Are Invited to Meet Denny Hatch and
See His
26-minute Geezer-Fast Yoga Routine

http://dennyhatch.blogspot.com/2020/03/87-geezer-fast-yoga.html

 
 
At age 15, Denny Hatch—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in The Middletown Press. He was instantly hooked on writing. After a two-year stint in the U.S. Army (1958-60), Denny had nine jobs in his first 12 years in business. He was fired from five of them and went on to save two businesses and start three others. One of his businesses—WHO’S MAILING WHAT! newsletter and archive service founded in 1984—revolutionized the science of how to measure the success of competitors’ direct mail. In the past 55 years he has been a book club director, magazine publisher, advertising copywriter/designer, editor, journalist and marketing consultant. He is the author of four published novels and seven books on business and marketing.

CONTACT

dennyhatch@yahoo.com

Note to Readers:  
May I send you an alert when each new blog is posted? If so, kindly give me the okay by send
ing your First Name, Last Name and email to dennyhatch@yahoo.com. I guarantee your personal information will not be shared with anyone at any time for any reason. The blog is a free service. No cost. No risk. No obligation. Cancel any time. I look forward to being in touch!

IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!
Google owns Blogspot.com and this Comment Section. If you do not have a Google account — or if you find it too damn complicated — contact me directly and I will happily post your comment with a note that this is per your permission. Thank you and do keep in touch. dennyhatch@yahoo.com

Invitation to Marketers and Direct Marketers: 
Guest Blog Posts Are Welcome. 
If you have a marketing story to tell, case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: dennyhatch@yahoo.com
215-644-9526 (rings on my desk). 

You Are Invited to Join the Discussion.

Wednesday, November 3, 2021

#139 Copywriter's A.I. Assisstant

#139 Blog Post – Wednesday, November 3, 2021

 

 http://dennyhatch.blogspot.com/2021/11/139-copywriters-ai-assisstant.html

 

Posted by Denny Hatch

 

Copywriters' New A.I. Digital Assistant Spews Out Original Copy on Demand!

 

 

Dear Colleague,

 

Many years ago, I was a direct mail copywriter and writer/designer of space ads. Later I stumbled into starting WHO’S MAILING WHAT! – the newsletter and archive service. In 1992 I sold out to become editor and publisher of Target Marketing Magazine. During those 30 years I traveled the country speaking and attending conferences, symposia, expos – all-manor of direct marketing gatherings.

 

I used to run into an elegant, sunny gentleman from California named John Finn. He was an agent. His business was matching his stable of direct mail copywriters to direct mail marketers who needed creative help.

 

Alas, John passed away, and his son Kevin took over the business.

 

Meet Your Newest Assistant:
Mr.(or Ms.) A.I. Copywriter

Recently out of the blue (and out of my distant past) I received an unsolicited YouTube video from Kevin Finn calling attention to an “Artificial Intelligence” copywriting program. You feed info into the system on a product or service and the specifics of the market you want to reach – including parameters such as price and size.

 

      From Kevin’s Email Cover Letter

     Just a quick note to share this
     copywriter assistant
tool that
     leverages an artificial intelligence
     tool
created by Elon Musk. It helps
     copywriters speed up
the time it takes
     to complete writing assignments –
or
     get started on them.

 

My understanding: this magical system will produce an avalanche of ideas based on highly successful copy that has been vacuumed up on the worldwide Web. It will a) give you copy approach ideas; b) myriad headlines and subheads; c) actual copy; d) proprietary research into the subject(s) at hand; d) plus a Guarantee: all material is original, none stolen, no theft of copyright.

 

The Pain-in-the-ass Business
Of Time-Consuming Research

Okay, this system will not act as a substitute for an experienced copywriter. But the USP (Unique Selling Proposition) seems to be the guarantee to save you many hours of research.

 

If copywriters can dramatically cut down time doing research, they can write more copy, serve more clients and make a ton more money!

 

A Personal Confession

I flat-out don’t understand any of this.

 

For starters, I LOVE SPENDING TIME DOING RESEARCH!

 

Consider this. Tens of thousands of graduates – M.A.’s, Ph.D.’s, doctors, lawyers, engineers, scientists and busines executives took out enormous six-figure student loans to buy the knowledge needed to have great careers and get obscenely rich.

 

Today these hotshots are whining over the crushing burden of being forced to repay the humongous student debt they accrued buying knowledge. Many are simply defaulting on their loans.


Unlike These Struggling, Overeducated Deadbeats,
Copywriters Get Paid Big Money to Learn Stuff!

Think of it! As a direct marketing copywriter, you are being paid gloriously fat fees for the fun (and life experience) of learning about new business and consumer products and services.

 

Along the way in the course of your paid research you are also learning about new professions and are privileged to discover the lifestyles and needs of the customers who buy your client’s wares. You are being paid handsomely for becoming an expert in myriad fields!

 

Think of it! After, say, 3 years of creating direct mail and digital offers, copywriters have been paid handsomely while acquiring the equivalent of an MBA in Direct Marketing!

 

             A Personal Request...
After you've learned about this revolutionary A.I. Assistant Copywriter, I’d love it if you would share your thoughts with fellow readers on this radical concept.
It should make for a fascinating discussion! Your choice:


1. Simply scroll down to the bottom of this page and leave a comment...

-or- 

2. Email me your comment and I’ll enter it for you. I am Denny Hatch, dennyhatc@yahoo.com

 

Thank you!

 

CLICK HERE TO MEET THE A.I. DIGITAL COPYWRITER

https://www.youtube.com/watch?v=O4-IJv6MKPc

 

### 
 
Word Count: 629
 

You Are Invited to Meet Denny Hatch and
See His
26-minute Geezer-Fast Yoga Routine

http://dennyhatch.blogspot.com/2020/03/87-geezer-fast-yoga.html

 
 
At age 15, Denny Hatch—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in The Middletown Press. He was instantly hooked on writing. After a two-year stint in the U.S. Army (1958-60), Denny had nine jobs in his first 12 years in business. He was fired from five of them and went on to save two businesses and start three others. One of his businesses—WHO’S MAILING WHAT! newsletter and archive service founded in 1984—revolutionized the science of how to measure the success of competitors’ direct mail. In the past 55 years he has been a book club director, magazine publisher, advertising copywriter/designer, editor, journalist and marketing consultant. He is the author of four published novels and seven books on business and marketing.

CONTACT

dennyhatch@yahoo.com

Note to Readers:  
May I send you an alert when each new blog is posted? If so, kindly give me the okay by send
ing your First Name, Last Name and email to dennyhatch@yahoo.com. I guarantee your personal information will not be shared with anyone at any time for any reason. The blog is a free service. No cost. No risk. No obligation. Cancel any time. I look forward to being in touch!

IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!
Google owns Blogspot.com and this Comment Section. If you do not have a Google account — or if you find it too damn complicated — contact me directly and I will happily post your comment with a note that this is per your permission. Thank you and do keep in touch. dennyhatch@yahoo.com

Invitation to Marketers and Direct Marketers: 
Guest Blog Posts Are Welcome. 
If you have a marketing story to tell, case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: dennyhatch@yahoo.com
215-644-9526 (rings on my desk). 

You Are Invited to Join the Discussion.

Wednesday, October 20, 2021

#138 Blog Post, Paul Fredrick Sells Out

http://dennyhatch.blogspot.com/2021/10/138-blog-post-paul-fredrick-sells-out.html


#138 Blog Post – Wednesday, October 20, 2021


Posted by Denny Hatch

 

Venture Capitalists Turn A Great
Direct Marketer into a Spammer

 



My last blog post described how I have shrunk over the years. My wardrobe looked like hell on me, so we bought a couple of handsome jackets and slacks—summer & winter.

 

For many years—back when I was editor and publisher of Target Marketing magazine—I dressed up for meetings, conventions, calls on advertisers and grand three-martini lunches at upmarket ginmills.

 

My shirt vendor of choice was the Paul Frederick catalog that delivered good quality non-iron utilitarian shirts off-the-rack in my precise size (17” neck, 33” sleeves). I was a customer for many years. Every couple of years shirts would wear thin and I would replace them.

 

In the 2004 I called Paul Fredrick Sacher, told him I was a customer and would like to do a cover story for Target Marketing magazine. He called back and we spent a good hour on the phone.

 

My cover profile of Paul Fredrick ran in the May 2004 Target Marketing. I recently re-read my piece and discovered the fascinating story of a very bright, hard-working young guy who stumbled into the shirt business and learned direct mail to build a thriving  menswear catalog business à la Lillian Vernon, John Peterman, Richard (Sharper Image) Thalheimer and Patricia and Mel (Banana Republic) Ziegler.

 

The candid information he shared with me — about direct marketing… about being an entrepreneur…  about launching and growing a business… was priceless!

https://www.mytotalretail.com/article/continual-change-keeps-paul-fredrick-menstyle-top-its-game-21233/all/

 

Seventeen years later I was absolutely comfortable going back to Paul Fredrick and ordering his shirts.  

 

When I googled www.PaulFredrick.com, his selection of shirts looked as good as ever, albeit pricier than the $39 I paid years ago. I ordered a non-iron white dress shirt and a handsome checked casual one. Order confirmed.

 

These are the two shirts I selected—
A modest, conservative test order.

 

 

A Litany of Greed

The very next day, I started getting a series junk emails from Paul Fredrick.com.

 

This from my Yahoo inbox that first 2-1/2 days:

Paul Fredrick was blitzing my life with junk emails starting at zero hour+20 minutes of his receiving my order—throwing shit against my wall hoping some of it will stick

 

What arrived in my in-box were e-offers for yes, more white and light blue dress shirts, but also garish, gawdawful polka-dot and flowered short-and-long-sleeved shirts plus suits, jackets, trousers, shoes, belts, cuff links and ties—hundreds of items!

 

How dare they start glutting my inbox with e-junk a full 8 days before my shirts were delivered, so I had the courtesy of evaluating the merchandise I ordered!

 

Could these emails really be coming from the elegant Paul Fredrick Sacher I knew?


I went back to my 17-year-old story to see Paul’s philosophy.


From my copy:


Paul Fredrick Sacher Offers the
Following Tips for Catalog Success:

• Advertise in the same media as your competitors. Many fledgling entrepreneurs believe the best place to advertise is where the competition isn’t. When he first started out, Sacher put his offer in publications that have off-the-page advertising and where his competitors were cashing in. Such a practice has paid off handsomely for his catalog.

 

• Be careful with whom you partner. Says Sacher: “Thankfully I didn’t take on any venture capital deals that required unrealistically rapid growth.”

 

• Expand your scope. Originally, Paul Fredrick MenStyle sold just three products: shirts, ties and cuff links. But changing lifestyles and work dress codes forced the company to expand its product scope. The company now offers a full line of casual shirts, trousers, sports coats, suits and shoes. Also, it recently launched a custom shirt business.

 

• Invest in e-commerce. Allen Abbott, vice president of marketing, says, “It’s difficult to survive today without a sophisticated presence on the Web.”

 

• When in doubt, do the obvious. When asked who designed the highly professional and complete catalog order form, Sacher said that he did. “I studied what everybody else was doing and did what they did,” he notes.

 

My conclusion these mailings did not come from the Paul Sacher I knew. The guy knew too much about direct mail… and the fact that it is what Stan Rapp calls “intimate advertising.” I envisioned two scenarios:

 

1.   Sacher had hired an ignorant millennial digital marketing kid looking to score points with the boss (and maybe commissions for himself) by generating  instant add-on business.

 

2.   Sacher was bought out by a VC desperate to get some instant maximum ROI.

 

Bingo!

ClearLight Partners Invests in Paul Fredrick
January 02, 2018 12:00 PM Eastern Standard Time
NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Private equity firm ClearLight Partners announced today that it has made a majority investment in Paul Fredrick, a leading designer and direct-to-consumer retailer of men's apparel and related accessories. Terms of the transaction were not disclosed. Paul Fredrick was advised by KSCA | Investment Banking (www.ksca.com). ClearLight was advised by DANU Capital Group (www.danucapital.com).


ClearLight Partners' Portfolio

 



 

Clearly I was dealing with a venture capitalist running the following businesses: fitness centers, ice cream makers, automotive leather, landscaping, tactical systems and—TAH-DAH—the one business that’s in the same ballpark as direct marketer Paul Fredrick Sacher:

 

Walker Advertising



 

Clearly ClearLight Partners have no other direct marketing properties and don’t know squat about how to treat direct marketing customers. Instead, the word went out to the Paul Fredrick team to generate a lot of add-on business orders quick to maximize their ROI.

 

Paul Fredrick joined the ranks of the great catalogers that sold out to venture capitalist vultures: Lillian Vernon (Ripplewood Holdings, Sun Capital Partners, Taylor Corporation),  Sharper Image (Camelot Venture Group), Brooks Brothers (Authentic Brands Group and SPARC Group LLC), Brookstone (Chinese-owned Sailing Capital and Sanpower), Talbots (Sycamore Partners).

 

The ClearLight Partners’ shirts finally arrived; they are glorious—the best shirts by far that I have ever owned. They fit beautifully and make me look like a classy dude for the first time in years. I'm 86. I don't wear dress shirts often. These two shirts will last me for the rest of my life.

 

What I don't need for the rest of my life are two (or more) emails a day from shirt importer Paul Fredrick. What was once valuable information has become common spam that irritates the hell out of me and reminds me of my mortality.


I told the Paul Fredrick stooges to take my name off their lists and never contact me again. By return email (on a Sunday morning) I received the following:

 
Dear Denny Hatch,
Thank you for contacting Paul Fredrick. We removed your name and address from our catalog mailing list as you requested. We also removed you from our email list. Since we pre-address our catalogs, it can take up to thirty days for the complete removal to take effect. We sincerely apologize for any inconvenience.

If you have any questions or need further assistance, please contact us at 1-800-247-1417 or email us at custserv@paulfredrick.com.

Sincerely,
[M.R.]
Paul Fredrick Customer Service


Takeaways to Consider

• “Direct marketing is intimate advertising.”
   —Stan Rapp

 

• "Direct marketing is not advertising in an envelope."
   —Bob Hacker 

 

• “To be successful in direct marketing you have to get inside the heads and under the skin of the person you are contacting: think how he thinks, feel what she feels and become that person, just like a Method Actor becomes the character being portrayed.”
   —Denny Hatch

 

• Just  because e-marketing and e-mail are essentially free, it’s imperative to treat customers and prospects with respect.


• “The consumer isn’t a moron. She is your wife.
—David Ogilvy.


• “I eat three meals a day. I can't eat four."
   —L.L. Bean


• “Do unto others as you would have them do unto you.”
   —Jesus of Nazareth, Sermon on the Mount, AD 30

 

###

 

Word Count: 1296 

 

You Are Invited to Meet Denny Hatch and
See His
26-minute Geezer-Fast Yoga Routine

http://dennyhatch.blogspot.com/2020/03/87-geezer-fast-yoga.html

 
 
At age 15, Denny Hatch—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in The Middletown Press. He was instantly hooked on writing. After a two-year stint in the U.S. Army (1958-60), Denny had nine jobs in his first 12 years in business. He was fired from five of them and went on to save two businesses and start three others. One of his businesses—WHO’S MAILING WHAT! newsletter and archive service founded in 1984—revolutionized the science of how to measure the success of competitors’ direct mail. In the past 55 years he has been a book club director, magazine publisher, advertising copywriter/designer, editor, journalist and marketing consultant. He is the author of four published novels and seven books on business and marketing.

CONTACT

dennyhatch@yahoo.com

Note to Readers:  
May I send you an alert when each new blog is posted? If so, kindly give me the okay by sending your First Name, Last Name and email to dennyhatch@yahoo.com. I guarantee your personal information will not be shared with anyone at any time for any reason. The blog is a free service. No cost. No risk. No obligation. Cancel any time. I look forward to being in touch!

IF YOU HAVE TROUBLE POSTING A COMMENT… EMAIL ME! I'LL HELP!
Google owns Blogspot.com and this Comment Section. If you do not have a Google account — or if you find it too damn complicated — contact me directly and I will happily post your comment with a note that this is per your permission. Thank you and do keep in touch. dennyhatch@yahoo.com

Invitation to Marketers and Direct Marketers: 
Guest Blog Posts Are Welcome. 
If you have a marketing story to tell, case history, concept to propose or a memoir, give a shout. I’ll get right back to you. I am: dennyhatch@yahoo.com 
You Are Invited to Join the Discussion.