Wednesday, July 13, 2022

#161 Cabal of Five

#161 Blog Post - Wednesday, 13 July 2022

 Posted by Denny Hatch


How Direct Marketers Can Save
Women from the Cabal of Five

Needed to Raise: $90 Billion Immediately.


"This Supreme Court has just come down on the side of civilizational collapse."
—Paul Krugman (Nobel Laureate) Tweet, 30 June 2022


On Friday, 24 June 2022, a tiny cadre of five rich elitist lawyers (four of whom recently lied to Senators about their respect for "settled law") conspired to kill Roe v. Wade. The Cabal is made up of three JDs from Yale Law School (Alito, Kavanaugh, Thomas), Harvard Law (Gorsuch) and Notre Dame Law (Barrett). All five are Catholics. The result of their rogue action: the enslavement and murder of American women by judicial fiat based on Catholic dogma that blows the constitutional separation of church and state sky high. Their new credo for the country:

It is the official policy of the United States Government to go up the vagina and into the uterus of every woman of child-bearing age and dictate what goes on in there. 

So long as this Gang of Five is permitted to walk free and propagate their mischief unencumbered, the sanctity of human life and the nuclear family envisioned by the framers of the Constitution are in the gravest danger since the Civil War and the rise of the Axis powers in the 1930s and 1940s.

The U.S. at War With Itself —
A Map of the Battle Lines.

Ground Zero is made up of the maroon, red and gray states. A woman undergoing an unwanted pregnancy can be hundreds of miles from needed health care to save her life.

Only Two Groups Can Save Our Women—
Direct Marketers and America's Billionaires.

Why direct marketers?


Because they are adult professionals with the experience and vision to quickly craft an independent rescue organization — and create the powerful messaging to overcome horrendous wrongs and pry loose the necessary funds to save lives and guarantee women the safety of professional health care.


Why America's billionaires?


A reporter once asked the notorious Willie Sutton (1901-1980) why he robbed banks. His reply: "That's where the money is."  

The Carnage Has Started and
Will Multiply Exponentially

"It's chaos out there. The end of Roe v. Wade was foreseen, but in wide swaths of the country, it has still created wrenching and potentially tragic uncertainties. There have been numerous reports of patients screaming and sobbing in desperation when clinics canceled their appointments. Recipes for potentially deadly herbal abortions are going viral on TikTok. A group of hospitals, pharmacies and clinics in Missouri, a state where a so-called trigger law immediately banned abortion upon Roe's demise, briefly stopped providing emergency contraception. In some states, doctors who perform in vitro fertilization fear they might be prosecuted for discarded unused embryos."
—Michelle Goldberg, 1 July 2022,
The New York Times, "America's Post-Roe Chaos Is Here."


Welcome to our new retro world of chronic desperation and perpetual panic; of coat hangers, knitting needles, live newborns and dead fetuses deposited in our trash cans. Look for an avalanche of suicides among (mostly poor and minority) young women and the deaths of millions more — victims of imperfect pregnancies, rape, incest and programmed neglect in coming decades. The culprits: the politicians and physicians who pledged to "First, do no harm," but are now living in abject fear of prosecution and jail.


An organization that guarantees safe, all-expenses-paid health care for every woman of child-bearing age in the United States enslaved by an unwanted pregnancy.

The Business Plan

Every woman of any age, any nationality, any religion — U.S. citizen or non-citizen — who is pregnant with an unwanted child is eligible.


• Required for action: A doctor's note affirming the pregnancy. These visits to doctors to be paid for by THE RIGHT TO LIFE: YOURS!


• If carrying an unwanted child, she will receive an all-expenses-paid voucher for the procedure to be performed in any recognized facility (hospital, Planned Parenthood clinic, etc.) in a state or country that is permitted by law to perform a safe abortion.


• This includes immediate round-trip transportation — bus, train, air, helicopter, automobile or ambulance to the nearest top-level facility.


• This includes (if warranted) counseling service.


• In case of family complications (children, seniors and/or pets) and jobs, additional funds will be made available for professional help and household expenses during the full time of absence.


• Immediate $100 cash for transportation to and from the nearest airport, train or bus station and travel incidentals.  

Only America's Billionaires Can Make
The Business Plan Above happen FAST!

I found online the absolutely current — and continually updated — Forbes List of 2500 international billionaires. I immediately started typing. Three days later I had separated out and created the list of 618 American billionaires.


At the head of my list is the world's richest man: Tesla and SpaceX's Elon Musk (personal net worth $234.3 billion). At the end of my list: Richard Hayne of Urban Outfitters (personal net worth of $1.0 billion).


I did not have the time nor the programming wherewithal to add up the combined net worth of these 618 American billionaires. We are looking at a pot of several trillion dollars.


The object is to peel off $90 billions from these trillions to make the Business Plan above happen quickly and efficiently.


What I discovered about billionaires and the emotional hot-button copy drivers that will persuade them to act.


Robert Coates is a direct marketer out of Oregon who specializes in the financial services area. After years of knowing each other we finally had a joint client and attended a meeting in Chicago. Coates looked at me at one point and said, "Do you know how to identify a true direct marketer?"




"If you give a person a list of names and addresses in hard copy and he or she starts reading it — name by name — it's a clear indication of a fascination with people, their names, their addresses, their professions, lives and lifestyles."


"I qualify," I said. "Reading a list is like eating peanuts. Or popcorn. I can't stop. When I look at names on a list, I begin to imagine families, what they look like and how they live. If a business address, I find myself thinking, 'How did these folks come up with this name for a company.' "


As a result of my encounter with Coates, I realized that to be successful in marketing/selling is getting inside the head of your prospect or customer: think how he thinks, feel what she feels and become that person. That is the key to successfully changing behavior. 

Inside the Heads of These Billionaires 

The overwhelming majority of the 618 American billionaires made their money in plain-Jane, ordinary professions. Here's a tiny sampling of what you will find (in no particular order):

real estate - insurance - hedge funds - plumbing fixtures - packaging - retail - self-storage - apparel - pipelines - oil - hotels - money management - energy drinks - telecom - meat processing - auto parts - private equity - media - food processing - cryptocurrency - investing - pest control  

Expanding Their Expertise and Cashing in Bigtime


Many billionaires made their money as lone wolves, quietly doing their own thing—investing, trading, gambling and manipulating markets and financial instruments.  Many others with expertise and knowledge of a specific industry launched companies. They hired employees whom they mentored and who, in turn, hired and mentored new employees until the founders owned billion-dollar enterprises.


In addition, a few of the 618 billionaires inherited their vast family fortunes (e.g., the children of Walmart's Sam Walton (combined net worth, $213.1 B) and cosmetician Estée Lauder (combined net worth $40.0 B). A tiny minority are divorcées (e.g., Mackenzie Scott, the former Mrs. Jeff Bezos (net worth is $33.7 B) and Melinda French Gates, the ex-Mrs. Bill (net worth $5.6 B).


As I was typing up my list of American billionaires, I began imagining myself as a billionaire and thinking like a billionaire. How would I feel seeing my name as part of a Forbes magazine list of the richest, most famous and successful people in the country and the world? 


Hundreds of Photographs on the Forbes Website


When I hit on the idea of persuading billionaires to right the terrible wrong of the current Roe v. Wade decision, I became intimately familiar with the Forbes list. As I worked on separating out these Americans from the rest of the world I grew to know who these people were and what they looked like. I was helped by the plethora of superb color portraits of these billionaires. The images are  tiny—maybe 1/2" square (depending on the size of your digital reader). Wee, yes, but world-class portraits. Hey! No iPhone snapshots here. These folks are the richest people in the world and can hire the very greatest photographers, price no object. A sampling:


What's going on inside the heads of my fellow billionaires?


Etched in my DNA is the list of seven key copy drivers — the emotional hot buttons that make people act first articulated by direct marketers Bob Hacker and Axel Andersson:


fear - greed - guilt - anger - exclusivity - salvation - flattery

"If your copy isn't positively dripping with one or more of these emotional hot buttons," Seattle marketing guru Bob Hacker once wrote to me, "tear it up and start over."


Let's start with "fear" — the first copy driver.


Quite simply, these rich-rich folks are obviously proud of their status, their accomplishments, media coverage, their listing in Forbes.


These 618 American billionaires are leading extraordinary lives after reaching the top of their professions in terms of accomplishments and financial rewards. Presumably they crave esteem and fear oblivion.


Nobody's going to remember a pipeline mogul, cryptocurrency gambler, oil driller or food processing magnate. "Who cares if he or she had billions. . . Don't bother me, chum . . .  I'm watching the Giants game."


A person who comes up with a successful scheme that guarantees the right of every woman to own her own body will be cited in the history books, studied in schools, and revered for centuries as a great humanitarian who freed American women from being enslaved by their bodies.


This Is Highly Unusual Direct Marketing 


When the ask is for billions, email will not work. This is precise one-on-one marketing.


Once a possible prospect is identified, it's essential to do a deep dive into that person's life from birth to the present. Parents, education, family, confidants, associates, career, complete business and personal résumé, mentors, friends, enemies, speeches, writings, hobbies, club memberships, loves, hates, hopes and dreams.


With a detailed dossier in hand, only then can an approach be made using the next six copy drivers to change behavior. Here are the possible approaches.


Greed (n/a)


Guilt: Think of it! You are richer than Croesus (king of Lydia, 560-546), legendary for his great wealth. How much wealth do you really need to exist in obscene comfort and freedom from all financial worries? All around you are young women now suddenly forced by law into giving birth to a child they do not want and can't possibly afford. They are consigned to a terrible existence of endless fear, desperation, poverty and dependence on the kindness of strangers. Meanwhile, you and your family are spending millions of dollars jet-setting all over the world on dream vacations, buying mansions, yachts, fine art, jewelry and self-indulging every whim that enters your head.


Anger: With the Roe decision upended, the government has the duty to invade the sanctity of every woman's body, dictate what goes on in there and destroy her life and family. There are no mitigating circumstance (rape, incest, health of the mother, ectopic pregnancy.) This includes YOUR body, Mrs. and Ms. billionaire.


Exclusivity: You are one of the most fortunate few who ever lived in the world. You personally have the exclusive financial power to raise others up rather than being a detached onlooker watching as they are consigned to slavery.


Salvation: Put up the billions to right this wrong and you will be one of the great philanthropists in American history. You will never be forgotten. Your accomplishments will be studied and you will be revered for generations to come. Immortality!


Flattery: Think of it! On this planet of 7.9 billion people, you are oh-so-special! You can earn respect and love as one of the few souls that gave back to the world oh-so-much much more than you took out.


Found! A Pot of $90 Billion in Search of a Cause!
Will This Brilliant Entrepreneur Give Women Their Freedom?


I recently read a Roger Lowenstein's Buffett: The Biography.


In a nutshell:


• At a very young age Warren Buffett knew he wanted to be very, very rich.


• Early on he discovered that corporate quarterly and annual reports contained complete information about publicly-held companies.


• When he studied the numbers he learned to tell instantly whether the current price of a stock was very low, on target or wildly high. If very low, he buys low, holds, and sells high.


• Now 91, Warren Buffett has spent his entire life with his nose in corporate reports and studying stock prices. He knows more about major and minor corporations than anyone in the world. He has encyclopedic knowledge of the history, management and profitability of hundreds of companies.


• In 1958 he bought a modest house in Omaha for $31,500 and has never lived anywhere else. He drives himself in a 2014 Cadillac XTS. He loves simple food, especially ice cream and Pepsi Cola. He does not drink


• His only luxury indulgence is flying around the country — and the world — in corporate jets. He bought NetJets in 1988 for $725 million and has the run of his company's planes and pilots.


• His entire life has been spent in the single-minded pursuit of amassing great wealth.


• On 10 May 1965 Warren Buffett took over control and management of a small New England shirt maker, Berkshire Hathaway, for a bargain basement price.


David Ogilvy's Iconic Ad 

• Today Buffett has owns controlling interest in Berkshire and 70 subsidiaries, with 371,000 employees and annual revenues in 2021 of $353.16 B. Included are GEICO, General Re, Dairy Queen, Benjamin Moore, Duracell, Fruit of the Loom, Johns Manville, NetJets and Business Wire.


•  In 2022, Warren Buffet is the 7th richest man in the world (fifth richest in the United States) with a net worth of $96.3 B.


"Warren Buffett wants his entire $96 billion fortune spent within 10 years of his death. Every kid on the planet might get a cut."

"Of Buffett's $90 billion Berkshire stake, $56 billion will go to the Gates Foundation and $17.4 billion to four family charities, leaving an uncommitted $18.7 billion—all numbers the Journal says could climb if Berkshire shares continue to perform the way they have been. He reportedly wants his billions spent within 10 years of his death."


"One proposed solution was to create a world children's savings bank. The exact amount allocated to each child wasn’t disclosed, but a former Gates Foundation employee told the Journal that each child would receive thousands of dollars that “sit on a shelf, like a battle plan” for baby beneficiaries."
Chloe Berger, FORTUNE, 27 June 2022





Warren Buffett, in partnership with Bill Gates — who must agree to release Buffett's $56 billion from the Gates Foundation — is uniquely positioned to start saving the lives of women in the anti-abortion states and make our world a better place for generations to come.


Wanted: a direct marketer who can persuade Buffett and Gates that preventing the enslavement of American women (and saving their lives) is money better spent than giving away thousands of dollars to every kid on the planet.  



Finally, Why $90 Billion? 

— For starters, huge start-up costs. Doubling the size of facilities in the abortion-OK states to accommodate the vast influx of patients and staff from anti-abortion states.

— Moving expenses, salaries and housing for health care personnel from out-of-states.


— The current crop of judicial and legislative bad actors will be around for many years. Their ages: (Alito, 72. Barrett, 50. Gorsuch, 54. Kavanaugh, 57. Thomas, 74.) My guess it will be 30 years before this evil decision to overturn Roe v. Wade can itself be overturned—if ever.


— This organization cannot be dependent on the kindness and generosity of traditional fundraising efforts. THE RIGHT TO LIFE: YOURS! must be considered separate from the federal and state governments and not subject to the wackadoodle financial whims of a hostile congress and judiciary.


— Think of THE RIGHT TO LIFE: YOURS! being akin to an ironclad private university endowment where — no matter what kind of financial or radical opinion-driven shit comes down the pike in the future — these institutions of higher learning will be financially safe and can continue their great work with or without tuition. (e.g., Harvard, $41.9 B; Yale, $31.1 B; Stanford, $28.9 B; Princeton, $25.9 B; MIT, $18, 381 B.)


— In short, the safety and good health of all women — U.S. citizens, non-citizens, regardless of race, creed and color — can be guaranteed forever.


Recent Developments


Plan C: Making available Abortion Pills. A partial solution. Abortion pills have been safely used by millions around the world for 40 years. In some European countries up to 90% of all abortions are "medication abortions." The virulent crazies will do their damnedest to prevent the U.S. Mail, USPS, FedEx or in-person messengers from delivering these medicines."


FDA weighs first-ever application for over-the-counter birth control pills in the wake of Roe’s fall

The Food and Drug Administration is reviewing a first-of-its-kind application from HRA Pharma, wh.ich is seeking permission to sell its birth control without a prescription. If green-lit by the agency, Opill would become the first daily, hormonal birth control pill sold over the counter in the United States, the company announced Monday morning, broadening access to millions of people who have struggled to obtain a prescription.
—Alice Miranda Ollstein, Politco, 07/11/2022


• "Antiabortion lawmakers want to block patients from crossing state lines. Some advocacy groups and their allies are crafting legislative language that could be adopted in Republican-led state capitals.
—Caroline Kitchener and Devlin Barrett, The Washington Post

Abortion: Prison and the Death Penalty. On the books in myriad states are "trigger laws" that are activated now that Roe v. Wade is kaput. The litany of terror for "guilty" women include first degree murder charges, the death penalty, long jail terms, huge fines. A grim roundup from The Crime Report, Center on Media Crime and Justice at John Jay College.



Word count: 3,128


292pp     6" x 9"
Hardcover:     $39.95
Paperback:     $29.95
ebook/Kindle: $19.95


Barnes & Noble


At age 15, Denny Hatch—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in The Middletown Press. He was instantly hooked on writing. After a two-year stint in the U.S. Army (1958-60), Denny had nine jobs in his first 12 years in business. He was fired from five of them and went on to save two businesses and start three others. One of his businesses—WHO’S MAILING WHAT! newsletter and archive service founded in 1984—revolutionized the science of how to measure the success of competitors’ direct mail. In the past 55 years he has been a book club director, magazine publisher, advertising copywriter/designer, editor, journalist and marketing consultant. He is the author of four published novels and seven books on business and marketing.


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  1. Denny: Show us the math on $90 billion. I think you over-estimated quite a bit here.

  2. How about setting up free flights, daily food and accommodation stipends, and free medical assistance in Canada? I don't forsee abortions becoming illegal in Canada.

    1. Dear Garry W.,
      Great hearing from you. I truly appreciate your taking the time to read the blog post and come up with an alternate solution.
      Quick backgrounder: Over the past years I have written two prior blog posts on how to guarantee women's right to choose. The most recent iteration was blogpost #135.
      In both prior versions Canada was very much in the plan with millions of dollars going to Canada's healthcare establishment to enlarge and upgrade a hospital just over the U.S. border.
      I love Canada. For many years Peggy and I were deep into the world of international curling and spent lotsa time in Canada.
      However, this current blog post on guaranteeing all women's right to choose hinges on three elements: 1. Money. 2. Excellence of care. 3. Speed of turnaround.
      Scroll back up this entry to the map.
      It's immediately obvious that transporting women in need of health care to Canada from, say, the southern tier of the United States — e.g., Texas, Louisiana, Mississippi, Arkansas — would be time consuming and expensive as hell. These areas are ringed by states with world-class health care would be a fraction of the distance to Canada.
      Yeah, it would do wonders for the Canadian economy and health care business but an onerous and impractical burden to millions of American women.
      Thank you again.
      Do keep in touch.