Wednesday, November 9, 2022

#173 Twitter Layoffs


#173 Blog Post - Wednesday, November 9, 2022


Posted by Denny Hatch


If You (or a Friend) Work for Twitter,
This Riveting Story Will Be Helpful


This one-shtick comic became the second most famous man in America—no kidding! 

Two years later tragedy struck the country, he was out of a job and vanished.


In 1961, Vaughn Meader, was a 25-year-old kid just out of the Army. He started out honing his act and earning a meagre living as a singer/piano player in little clubs and bars around New York. He tried spicing up his act with comedy material and was getting a few laffs.


Born and raised in Waterville, Maine, Vaughn had a New England accent. In one of his seedy venues someone pointed out to him that his voice sounded exactly like that of America's newest national heart throb, recently elected President John F. Kennedy. Vaughn began injecting Kennedy impressions into his monologues and creating a minor sensation in the little gin mills where he landed performing gigs.


Enter the Wizardry of Earle Doud

In 1958-1960 I was a  student at Columbia College and had a part-time job nights and weekends as an NBC page. A regular part of my beat was arriving late in weekday evenings at NBC's Hudson Theater on West 44th street where I was stationed at the stage door or worked at seating audiences for the great Tonight Show host/comedians—Steve Allen, Ernie Kovacs and Jack Paar as well as guests performers such as Jonathan Winters and Jackie Gleason. At the theater was always a gaggle of comedy writers hovering in the background providing funny lines for the cast and looking to be paid by the joke. Among them: Mel Brooks, Woody Allen, Carl Reiner and a good-looking dude, Earle Doud.


                                                    Earle Doud (1927-1998)

Over his career, Doud wrote Jokes for a Who's Who of American television comedians of the time—Jackie Gleason, Johnny Carson, Sid Caesar and so many more. That year, 1962, Doud was tipped off about a guy around town who was doing spot-on impersonations of President Kennedy. At a small club he attended a performance by Vaughn Meader. He was dazzled by the John F. Kennedy impersonations and immediately began providing jokes. A sampling of the Doud-Meader collaboration:

The similarity was truly uncanny. Here's the real President Kennedy:


Doud began writing jokes for Vaughn Meader and the young performer began generating notoriety and appearing in larger venues such as colleges and town halls. Here's part of a routine:


Earle Doud finally bit the bullet and wrote a full-fledged comedy album that was a good-natured spoof of the sainted Kennedys. (None of the vicious vitriol of today's satire on, say, SNL and late night.)  Doud and his partner, writer and television producer Bob Booker, persuaded a small recording company (not, for example, RCA, Columbia or Capitol), Cadence Records that specialized in the spoken word (as opposed to music) to produce it.


The recording session took place on October 22, 1962, with Vaughn Meader as President Kennedy and Naomi Brossart as First Lady Jacqueline Kennedy.



A Boffo Blowout!!!

The First Family became the fastest selling record in history.


The First Family sold one million copies a week in the first six weeks.


• It was #1 on the Billboard 200 charts for 12 weeks.


• By January of the following year 7 million albums had been sold.


• Excerpts were a craze on radio nationwide.


• Everywhere—on radio, TV, at dinner tables and in bars and restaurants—the memorable punch lines from The First Family were being quoted by delighted Americans.


• Meader's career took off like a rocket with features in TIME and LIFE, with live performing gigs all over the U.S. including guest appearances on top-rated television (e.g. The Ed Sullivan Show). What's more, Vaughn played to packed houses in Las Vegas.


• In short, twenty-five year-old Vaughn Meader had become the second most famous man in America.


The First Family won the Grammy for Best Album of the year 1963.


• Jack Kennedy was so amused that he bought 100 albums to give as Christmas presents.


• When The First Family Volume Two was released the original had already sold more than 7.5 million records.


• Earle Doud—along with his freelance writing jobs—created a mini cottage industry of similar records: Welcome to the LBJ Ranch, Lyndon Johnson's Lonely Hearts Club Band, The First Family Rides Again (Ronnie and Nancy Reagan) and Spiro T. Agnew Is a Riot.


Meader's World Ends with a Bang—
Not a Whimper, November 22, 1963 

Actually it was three bangs in six seconds from an Italian Mannlicher-Cacano military rifle fired at a presidential motorcade from the sixth floor of the Texas School Book Depository on Dealey Plaza in Dallas.


A drifter named Lee Harvey Oswald assassinated the glamorous, beloved young president in perhaps the single most shocking event of the 20th century (along with the Japanese sneak attack on Pearl Harbor).


"Immediately after Kennedy's assassination on November 22, 1963, producers Booker and Doud, along with Cadence president Archie Bleyer, pulled both albums from sales and had all unsold copies destroyed so as not to seemingly "cash in" on the President's death. Both albums remained out of print until they were finally re-issued on CD together in 1999. John Fitzgerald Kennedy—A Memorial Album, collecting the late president's best known speeches, was released on 12 December, sold at 99 cents, profits to the Joseph P. Kennedy Foundation, within six days it claimed sales of 4 million, breaking The First Family's record." —Wikipedia


Abbott Vaughn Meader was Lee Harvey Oswald's second victim.


Meader's career never recovered.



"Vaughn Meader, 68, who gained fame satirizing John F. Kennedy's presidency in the multimillion-selling album "The First Family," only to have his star plummet when the president was assassinated, died Oct. 29 at his home in central Maine after refusing to be taken to a hospital. Sheila Meader, his fourth wife, to whom he was married 16 years, said he had chronic emphysema. With Kennedy's death, his acts were canceled and stores pulled the album. His famous friends no longer associated with him. Mr. Meader said he turned to alcohol and started using cocaine and heroin. After a period of drifting, he returned to Maine in 2002, where he wrote and played bluegrass and country music and became known for his honky-tonk performances in small bars." —Associated Press Obituary, Monday, November 1, 2004; Page B07


SPECIAL BONUS: A Link to the Full
Legendary Recording, The First Family.

Takeaways to Consider:
The Twitter Connection


• What does Vaughn Meader's story have to do with Direct Marketing and especially Twitter?


• Everything.


"Somebody who knows only one direct marketing skill, whether it's art direction, copywriting or list management, does not even know that properly." —Martin Gross


Vaughn Meader's life and career became tied to John F. Kennedy. Kennedy was Meader's "shtick"—a word in used in Jewish theater meaning "gimmick, comic routine, style of performance, etc. associated with a particular person."


• Meader was a "one trick pony" (which I called a "one-shtick pony" earlier in this blog post).


• Meader was the other victim killed by Lee Harvey Oswald's gun. His entire act went from humor to horror in six seconds in Dallas. His career was deader than Kelsey's nuts.


• And he had no other skills. (Okay, Meader could play the piano and sing, but so can millions of others).


• Not only was Meader out of work. He was a pariah.


Now think of Twitter.


• Elon Musk, the world's richest person ($208.3 Billion)—a specialist in automobiles and space exploration—bought Twitter, a giant communications company for $44 billion.


• Musk's very first action as the dilettante, know-nothing owner of Twitter was to fire half the staff—3700 employees with incomes, mortgages, families to feed.


• How many of these 3700 men and women now walking the streets (and maybe forced to move back in with their parents) have expertise in a narrow specific job in a unique, one-of-a-kind giant company that's not part of any recognized industry (e.g. chemicals, manufacturing, advertising, retail, hospitality)? How many are one-trick ponies relishing the yuppie corporate culture and being one-trick ponies?



Meta, the parent company of Facebook, said it was laying off more than 11,000 workers after a steep slide in digital revenue and profit.
—New York Times, November 9, 2022 6:18 AM ET


• My advice to one-trick ponies: CYA. Moonlight.


About Moonlighting

I had nine jobs in my first twelve years of working after getting out of the Army. Most of the guys who hired me—some were family friends and relatives—gave me a warning. "By the way, no moonlighting," they said. "If I find you moonlighting, you're fired. You work for [company name] now and we expect absolute loyalty and 110% of your time." I never dared to moonlight (even though I had some offers). I was fired from five of those first 9 jobs. I was a damned fool. 



• David Ogilvy on Moonlighting


Memo to Directors


January 17, 1973




It gives them experience.


It gives them more sense of responsibility.


It increases their income—at no cost to us.


I learned this dodge from Dr. [George] Gallup. He paid us miserably, but encouraged us to moonlight.


Rosser Reeves [legendary advertising copywriter] did a lot of it. So did I. One year I made more—far more—moonlighting than I did at the agency. And it sharpened my wits.


Anyone who opposes moonlighting is a pettifogger.


Only two rules. Chaps must not moonlight on competing accounts or for other agencies, and they must not be caught doing the work in office hours.



• If you do moonlight, don't dare tell anybody in your company. 


• Ideally do your moonlighting in a totally different industry.


 • Remember, if you moonlight and get fired from your regular job, you're still working.


"Right now, the latest data shows that we have over 10 million job openings in the U.S.—but only around 6 million unemployed workers. We have a lot of jobs, but not enough workers to fill them. If every unemployed person in the country found a job, we would still have 4 million open jobs."
— Stephanie Ferguson, U.S. Chamber of Commerce, October 31, 2022




Word count: 1661





The Most Fun You Can Have
In the English Language
At age 15, Denny Hatch—as a lowly apprentice—wrote his first news release for a Connecticut summer theater. To his astonishment it ran verbatim in The Middletown Press. He was instantly hooked on writing. After a two-year stint in the U.S. Army (1958-60), Denny had nine jobs in his first 12 years in business. He was fired from five of them and went on to save two businesses and start three others. One of his businesses—WHO’S MAILING WHAT! newsletter and archive service founded in 1984—revolutionized the science of how to measure the success of competitors’ direct mail. In the past 55 years he has been a book club director, magazine publisher, advertising copywriter/designer, editor, journalist and marketing consultant. He is the author of four published novels and seven books on business and marketing.


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  1. Who do people like Musk listen to? Laying off so many people good for the bottom line but not so good for the morale of remaining workers. If anything, they're already out there looking. Plus, if Twitter shares tanked, what does Musk really know? Comeuppance anyone?

    1. Jeffrey: Thanks for writing. My bet: Musk—an expert in auto design and manufacturing/space rockets 'n' stuff doesn't have a clue how to run a huge media company. He's outta his depth. It came over the wires this a.m. that Facebook fired 11,000. Both companies were probably wildly overstaffed with men and women who love power and hiring flunkies who love power and love hiring flunkies and building mini empires. "Greater fleas have lesser fleas upon their back to bite 'em; and lesser fleas have little fleas and ad infinitum." —Dean Swift
      $44 billion paid for a giant electronic program and millions of names? Selling spritzes of electricity? That's 5x the market cap of American Airlines. I think Musk is nuts. Do keep in touch!

  2. Denny - I don't recall where I read it (an article - sometime in the last month), but it said that 40% of our workforce are are dissatisfied with their current workplace / job and searching for a different job right now.

    1. Will, Always great to hear from you. Thanks for taking the time to comment. I betcha 40% unhappy at work is a lowball number. I think it's more like 60% unhappy campers who are up to their eyebrows in debt and feel they are underpaid and have an egggs-adurated opinion of their worth to their company. I found I was never really happy working in the corporate world. Happiness for me was freelancing, doing my best work and being well paid for it and above all the pleasure of being able to fire know-nothing clients. Cheers.